Content marketing is a pivotal facet of digital marketing. It aims at increasing brand awareness, enhancing search engine ranking, and initiating audience response. It deals with distributing valuable, relevant, and engaging content, through various digital avenues. DemandMetrics observes, that the cost of content marketing is 62% lesser than the conventional marketing methods and three times more effective too. Owing to these reasons, inbound marketing is growing exponentially and so is the demand for skilled content marketers.
If you are considering a career in Content Marketing, it would be wise to enroll yourself in a renowned training institute and get prepared for this highly competitive, dynamic, and profitable field. This article brings to you a comprehensive list of the top 5 content marketing courses in Pune, to help you gain a profound understanding of content marketing in total.
Demand for Content Marketers is growing rapidly. Last year witnessed a whopping 70% increase in the number of content marketers joining the active workforce. Since you too are giving it a thought, embracing some fundamental aspects associated with content marketing will be a good way to kick start the preparations. Scroll down and gain the desired insight into content marketing.
Content marketing is a medium through which a brand or business draws people’s attention towards themselves amicably. The content is knitted around the product or service or even the brand’s ideology with an intention to generate leads, draw organic traffic, and manifold conversions.
Various facets of content marketing encapsulate blogs, infographics, E-books, education articles, case studies, newsletters, e-mails, memes, gifs, social media posts, and video content. These varied channels are driven by a common aim of gaining the attention of the target audience and initiating a profitable customer action from their end.
Various Avenues of Content Marketing
The beauty of content marketing lies in the multitude of avenues. Blogs, videos, social media posts, reviews, testimonials, checklists, influencer marketing provides a diverse option for brands to choose from. While they all may differ in their approach, they all share a common agenda of promoting the brand and gaining customers. Nevertheless, effective content marketing knows which platform is to be used when and pitched to whom. Let’s glance through the varied avenues of content marketing, their reach, and their impact.
1. Blog
A blog is an online journal.
It needs regular updates.
It aims to increase visitor engagement and organic traffic.
Infographics are the graphical representation of data analytics, information, or idea.
It is quick to understand, easily comprehensible, and provides clarity of idea.
Steps involved in creating infographics are:
Decide on the objective of the infographic.
Assemble necessary data and information.
Conceptualize the infographic.
Select a relevant template.
Customize the template
Design as per the objective of the brand and audience.
3. Videos
Visual representation of content often garners more attention than textual representation.
It is often characterized by greater reach and multiple views.
It is a very powerful avenue for marketing content.
Benefits of videos are:
Quick comprehension and less time-consuming.
preferred over the write-ups.
Greater impact on the audience.
Faster response rate.
Has a greater potential of going viral.
The higher the viewership, the more the conversions and sales.
4. Testimonials and Reviews
Customers feel valued, they are forward the goodwill and may even propagate for you amongst their peer and family circle.
Including reviews and testimonials are great ways to convey your brand’s customer-friendly policy without saying so much directly.
Benefits of testimonials are:
Adds content to your website
Builds trust
Brand awareness
Helps in tracking the performance.
Perks of Content Marketing
There are 10 direct advantages that a good content marketing strategy offers. Namely, enhancing conversions, increasing lead generation, improving brand awareness, audience retention, the building of trust, and ensuring customer loyalty. Let’s have a look at each of these aspects.
Creating good content has multiple benefits. One of which is lead generation.
Relevant and engaging content often initiates visitors’ responses.
The likelihood of them responding to “call-to-action” grows higher.
2. Enhance conversions
A diligently crafted content marketing strategy is bound to enhance conversion rates and improve sales.
To ensure this, one must take care of a few pointers like creating original, unique yet relevant content.
Being aware of trends and planning the content strategy accordingly, is also a proven method for accomplishing higher conversion rates.
3. Greater visibility
Unlike in outbound marketing, where the reach of a brand is limited, through digital content marketing brands can reach prospective customers located anywhere in the world.
A mindful content marketing strategy operates in line with SEO principles to ensure better ranking and greater visibility.
This is one of the most important contributing factors behind the boom of e-commerce too.
4. Audience retention
A good content marketing strategy has the power of creating a positive experience.
Creating relevant and engaging content strikes a chord with the audience.
When the audience relates to your content, the likelihood of their retention increases.
5. Improves trustworthiness
Sewing content around customer feedback, questions, and queries is an effective way to convey that you value your customers.
It expresses that you are concerned about the user experience and care about solving the product/services related issues.
It also reflects on the brand’s ideology towards “constructive criticism”.
This greatly helps in enhancing goodwill and trust between the brand and the customer.
6. Authority
Well-planned and well-executed content marketing strategies ensure that the particular business establishment or brand asserts its authority over its counterparts.
Good content marketing has the power of creating the desired impact.
Updating the website with meaningful and relevant content plays a major role in asserting authority in the content-driven domain.
7. Brand awareness
Creating interesting and engaging content under a particular brand name influences the brand image.
Customers always draw a parallel between the content and ideology of the brand.
Therefore, the content must remain in sync with the ideology of the brand.
9. Brand Fans
If your content strategy is effective enough it is bound to create a positive experience not only for your existing customers but also for those who glance through your webpage.
Good and influential content often finds a mention in reviews, discussion, and feedback. Customers or visitors who propagate a brand are known as “Loyal Brand Fans”.
“Loyal Brand Fans” can often be seen pro[ogating and advocating for a brand, in turn, they influence others’ perspectives towards the brand too.
“Loyal Brand Fans” are any company’s valuable assets and can only be retained by a constant supply of excellent content.
10. Cost-effective
In comparison to outbound marketing, inbound marketing is extremely beneficial and rewarding.
It is economical, convenient, widespread, effective, and responsive.
Top 5 Content Marketing Courses in Pune
#Rank 1 Content Marketing Courses in Pune
IIM SKILLS
Leading the list of the top 5 content marketing courses in Pune is the distinguished institute, IIM SKILLS. This esteemed institute is acclaimed for its quality teaching, extensive training, and round-the-clock faculty support. Its digital marketing course covers all the aspects related to content marketing and content strategies.
Students get to learn from industry experts. Online sessions are often followed by assignments that help students apply the learning for a better understanding. At IIM SKILLS, students undergo a compulsory internship program, ensuring that they get first-hand experience of the industry and its working before joining the main workstream.
Premium School of Digital Marketing has been working dedicatedly for over 11 years, to inculcate the best of content marketing learnings amongst its students. Their course curriculum is vast and leaves no stone unturned in teaching the various aspects of content marketing. The institute has 6 branches preaching across the city and 2 more in Mumbai. The faculty includes industry experts and experienced trainers, who facilitate the learning process through anecdotes and learnings.
Course highlights:
Online/ offline classes
Google awards and analytics certifications
120+ hours of training, over 2 months
Resume & Interview Training
100% Placement Assistance
One-on-One Mentoring
20+ Industry Tools Mastery
6+ Managerial Skills
2+ Live Projects
Syllabus
Content Marketing Overview and Strategy
Content Marketing Channels
Creating Content
Content Strategy & Challenges
Image Marketing
Video Marketing
Measuring Results
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real-Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions
How social media help Business
Establishing your Online Identity
Engaging your Audience.
How to use Groups, Forums, etc.
Developing a useful Company/fan Page
Establishing your online identity.
How to create & use Groups
Using Hashtags
Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
Blogging
Introduction to Email Marketing basic.
How does Email Marketing work?
Building an Email List.
Creating Email Content.
Optimizing Email Campaign.
CAN-SPAM Act
Email Marketing Best Practices
Course Details:
Course: Digital Marketing
Duration: 2 months
Fees: Contact the Institute
Contact: 086986 06666
Website: www.schoolofdigitalmarketing.co.in
Ranking: 4.8/5
# Rank 3 Content Marketing Courses in Pune
Udemy
Udemy is a renowned online learning and teaching marketplace. With over 18,300 courses and more than 40 million students from across the globe, it has successfully established itself as one of the most providential institutes to study from. It offers extensive teaching and training through constant assignments and project works. Video-based learning provides the flexibility of timings.
Course Highlights:
11 hours on-demand video
Lifetime access to the study resources
Faculty support
Placement assistance
Syllabus
Digital marketing
Content marketing
Copywriting
Content writing
Content creation
Word press
Business writing
Social media marketing
SEO
Marketing Strategy
Internet Marketing
Youtube Marketing
Advertising strategy
Course Details:
Course: Digital Marketing
Duration: Contact the institute
Fees: Contact the institute
Website: ww.udemy.com
Ranking: 4.7/5
# Rank 4 Content Marketing Courses in Pune
Digital Skills
The training program of Digital Skills is diligently designed for imparting a value-added experience. Digital skills aim at designing industry-relevant programs to create profitable learning experiences that help its students to become competent professionals.The training program strikes a perfect balance between theory and practicals. Designed keeping in mind the industry requirements and challenges, the institute is a favorable choice for pursuing content marketing.
Course Highlights:
Industry Validated Syllabus
Domain expertise
Leading digital experts
Free demo
Committed support services
Certification
Interview guidance
Placement assistance
Syllabus
Introduction to Content Marketing
Business Objective
User centered-content
Storytelling and branded content
Content marketing for different channels
Content marketing strategy
Challenges in content marketing
Measure success KPI and ROI
Social media marketing
Facebook business marketing
Twitter business marketing
Linkedin marketing
Quora marketing
Online reputation management
Marketing tools
Course Details:
Course: Content Marketing Specialist
Duration: 30 hours
Fees: Contact the Institute
Contact : +919422003946 & +919595347484
Website: www.digital-skills.in
Ranking: 4.8/5
# Rank 5 Content Marketing Courses in Pune
MIDM
MI Digital Marketing is a prominent name in the rink of content marketing training in Pune. Its training program is planned and steered by industry experts to imbibe the latest, relevant, and trending skills amongst its students and help them transform into skilled professionals.
Course Highlights:
55+ modules
17+ international certifications
200+ advanced digital marketing tools
Certifications from global partners
Placement support
Career guidance
Industry-relevant curriculum
Syllabus
Image Marketing
Video Marketing
Measuring Results
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
SEO training
Digital marketing
Content marketing
Web planning and creation
Email marketing
Mobile marketing
Word press training
Social media marketing
E-commerce
Contact Details:
Course: Digital Marketing Training
Duration: 2 months
Fees: Contact the Institute
Website: www.midm.co.in
Ranking: 4.8/5
Frequently Asked Questions
Is Content Marketing a profitable career choice?
Content marketing is an excellent choice of career to pursue due to the following reasons,
No Specific Background Education Required
Massively Growing Demand for Digital Marketers
High-Paying Jobs
Fast-Growing Industry
Diverse Career Paths
Entrepreneurship Opportunities
Freelance Opportunities
Opportunity to Explore Diverse Sectors
Freedom to work from home or on-site.
Good payscale
How can I become a Content Marketer?
Work on developing effective communication skills
practice SEO Writing
Enhance the socializing skills
Practice Presentation Skills
Master Basic Image Editing
Learn to comprehend Analytics
What is Content Marketer earn on average in India?
The average annual income of a Content Marketer in India is estimated to be around INR 5,700,00/- per annum.
Conclusion
Content Marketing has emerged as an assuring career option. To excel in this rink you may enroll in any of the esteemed top 5 content marketing courses in Pune and realize your dream of becoming a successful Content Marketer.
It’s been a few years since small and large businesses all over the world adopted digital marketing. Whereas traditional marketing is expensive and difficult to analyze, digital marketing can be inexpensive and simple to analyze. Furthermore, depending on the digital assets a company produces, it can generate revenue from old content for a long time. Anyone with SEO expertise is a highly valued professional on the open market today. So, if you’re from Faridabad and want to learn SEO, read on. I’ve compiled a list of the best SEO courses in Faridabad to help you make an informed decision.
Anyone can create content. You could be producing excellent content right now, but unless you’re utilizing SEO, there’s a good chance it’s not getting a lot of attention. Nowadays, if you want to rank on Google and get a lot of views, you must understand how to use SEO. SEO is the practice of increasing the amount and quality of website visitors through organic search results.
Whenever anyone searches for a phrase in your industry, a higher rank increases your brand’s online visibility. As a result, you’ll have a better chance of converting leads into paying customers. Moreover, as long as you create content as per SEO guidelines, you can explosively increase the amount of attention that your content is getting.
SEO is more vital than ever in today’s competitive marketplace. Every day, thousands of people use search engines to discover answers to their inquiries or solutions to their issues. Search engines must figure out how to present the most relevant results to visitors. Only a small fraction of users scroll past the first page of results.
As a result, even little gains in search engine rankings can result in more website traffic and, perhaps, more money. Furthermore, as online education grows in popularity. The Certification courses provide you with the skills and abilities, not only to grow in your career but also to learn about a specific field of interest in a relatively short period of time.
Moreover, SEO is a practical rather than a theoretical field. So by enrolling in one of these SEO certifications in Faridabad you will be able to display your credentials whether you want to do so for:
A job application
Clarifying a transition in your role
Reassuring anyone about your knowledge
Top 5 SEO Courses in Faridabad
1. IIM Skills
Here we have one of the most rigorous SEO courses in Faridabad provided by IIM Skills. Moreover, since they provide online courses, you can learn from anywhere in the world, making their credentials internationally recognized. Although IIM Skills is a well-known institution for offering various courses, their SEO courses in Faridabad involve a month of live training sessions followed by 2 months of paid internship.
A glance at the IIM Skills website reveals the amazing amount of content created by their students who have tremendously benefited from their course. Working under the supervision of the managers at IIM Skills, students get invaluable expertise by getting trained from them.
When it comes to the course itself, they offer exclusive lessons that are delivered efficiently through dynamic and interesting virtual seminars. Furthermore, they ensure that you will be given recognized credentials and letters of recommendation. After registering for this course, students will have lifetime access to the course content through their LMS.
While there are plenty of SEO certificates in Faridabad, what distinguishes IIM Skills is that they have tremendous contacts throughout India and can provide you with excellent placement assistance. Here are some course highlights to help you get a sense of the program.
Here is the SEO training among some of the best SEO training programs, provided by Kangaroo Wings Digital Marketing Institute. This institute assures that students will receive ten or more certifications upon completion of this course. Furthermore, it provides four different types of digital marketing courses, including SEO strategies, to accommodate learners of all levels. The following are some course details that may be relevant to your search for SEO training in Faridabad:
This is an advanced-level course with 32 modules. The content of these modules has been designed with the startups in mind. In today’s era, you cannot call yourself a marketer if you are unable to make use of digital platforms to promote your business. Startups must understand digital marketing to stand out from the pack. As a result, this course teaches concepts that can aid in the branding of any website.
The 32 modules refer to the 26 elements stated above as well as the following list:
Digital Marketing Advanced tools
PR and Branding
Bots for Marketing
Startup Advance Program
Business Development Digital Marketing
Course: Digital Marketing Entrepreneurship Program
Course Fees: ₹1,25,000
Whether you are a part of an existing company or a new venture scaling up your business necessitates a solid awareness of the value of client contact and retention. As well as, familiarity with the essential digital marketing methods. This is an all-in-one course is one of the finest SEO courses in Faridabad and it includes the modules of the preceding course as well as:
Coursera is a well-known online course provider and a great source to look for SEO courses in Faridabad. It houses several courses in a variety of specializations supplied by prominent institutions and organizations from across the world. Its Google SEO certifications are among its top sellers. The courses ensure that their pupils are not only educated in basic SEO methods but also become job-ready.
Here we have the finest SEO courses in Faridabad available on Coursera:
1. Advanced SEO Strategies- UC Davis
This here is an advanced SEO course offered by UC Davis. It begins with technical SEO specifics and how to use it to improve your website, audit a website, and tactics for working in a team at your workplace. Furthermore, it addresses the problem of taking a website worldwide and obtaining expertise to fully profit from the developments and trends in the mobile SEO market.
You will also learn how to use tools to help you optimize for app stores, giving you the opportunity to leverage app stores such as Google Play and Apple Itunes. Finally, you will go over core metric evaluation and data analysis concepts to give value to stakeholders.
You’ll also learn how to use advanced analytics to drive business and how to interpret data reports to boost revenue. This is by far one of the comprehensive SEO courses in Faridabad right now.
Course Duration: 25 hours
2. Search Engine Optimization Specialization- UC Davis
Here are another one of the finest SEO courses in Faridabad. This one is a five-course sequence provided by UC Davis. It offers a curriculum that begins with the fundamentals of SEO and progresses to advanced skills such as:
Optimizing a website
Advanced content and social strategies
Keyword research
Competitive analysis
Enhancing the site’s meta-data and on-page elements
Pitching your plan
Managing your client relationship.
What makes this one of the finest SEO certifications in Faridabad is that this course is designed to provide you with a good foundation in SEO. Including the numerous aspects that make up a website optimization client report, as well as the skills required to establish a tactical approach to SEO.
Along the way, the peer-review approach will give you a lot of feedback. It culminates with a capstone project that provides you with real-world hands-on experience that you can offer to potential employers or include on your CV when looking for future employment.
Course Duration: 5 months with a suggested pace of 6 hrs/week
4. The Blueprint Training
This is again one of the finest SEO training, provided by The Blueprint Training. Their SEO course serves as a training ground for SEO professionals, firms, and consultants. Ryan Stewart and David Krevitt, who are SEO experts themselves, created the course.
These are self-taught digital agency owners who have created and sold profitable businesses. Many market influencers and instructors don’t have any genuine clientele, yet Ryan and David practice what they preach. The course is unique in that it provides an end-to-end solution for SEO training, SEO service sales and marketing, and SEO service fulfillment.
This course is marketed to all levels of SEO students. It is, however, mostly aimed towards intermediate to advanced marketers and digital agency owners who wish to create and/or scale an existing SEO firm.
Highlights of the course curriculum:
Campaign Onboarding
Kickoff Data Analysis
Competitive Analysis
Project Management
Website Quality Audit
Technical SEO Audit
Keyword Research for Existing Pages
Target Pages
On-Page SEO
Content Audit
Keyword Gap Analysis
Link Outreach
SEO Reporting
Agency Staffing + Resourcing
While this course is significantly more expensive than the other SEO courses in Faridabad on this list, it caters to a very niche clientele. If this course is right for you, you will undoubtedly graduate as an SEO master.
Here we have one of the finest SEO courses in Faridabad, provided by Yoast Academy. If you use WordPress to power your blog or website, you’re probably familiar with the Yoast SEO plugin, which is one of the platform’s most popular SEO plugins. As a result, Yoast is an excellent resource for learning about SEO for blogs and other WordPress sites.
Yoast is nothing short of a successful digital marketing platform; its active team establishes a proven standard from the outset. Every student learns how to optimize web pages for search engines. Surprisingly, the training materials expand into theory, giving you more than simply practical SEO applications.
The Yoast team is more focused now that search algorithms are more reliant on semantics; it seeks to get you inside the brains of your readers. The majority of course materials at Yoast SEO Academy are available for free. Subscribe to the $99 per year Yoast Premium subscription to gain access to all Yoast SEO plugin lessons and premium features.
The course is ideal for students ranging from beginners to advanced who want to improve their SEO skills, particularly those related to blogging and WordPress.
Highlights of this SEO training in Faridabad:
SEO concepts ranging from basic to advanced are explained.
Created by university-trained lecturers and world-class SEO experts.
Learn about real-world best practices to expand your toolkit.
Comprehensive, interesting, and easy to grasp
Webinars, conference presentations, and in-depth analyses from the industry’s best.
Premium access requires a subscription, otherwise free.
This package includes badges and certifications to help you promote your knowledge on your website.
The premium kit comes with a year’s subscription to the Yoast plugin.
FAQs
Q1. How can you benefit from SEO training in Faridabad?
For individuals interested in digital marketing and web design, SEO training in Faridabad is incredibly advantageous. It also prepares individuals for various forms of SEO methods that may be employed to increase business prospects. These SEO certifications in Faridabad also provide an in-depth understanding of the subject and can be used by entrepreneurs to retain higher search engine results.
Q2. What are the popular job opportunities available for trained SEO experts?
SEO is an essential component of digital marketing services. A growing number of organizations are looking for qualified SEO consultants to optimize their company’s website and assist them in improving their online presence. One of the most prominent employment options for educated SEO experts is that of an SEO analyst.
Q3. Who can enroll in SEO Courses?
An SEO course does not have any necessary prerequisites. Anyone with a basic understanding of the internet, search engines, and Google Analytics can enroll for short-term SEO programs. Bloggers, content writers, and affiliate marketers can all benefit from SEO training. On the other hand, courses like the SEO Blueprint course are only suitable for people already running an agency and looking to expand, or people with at least intermediate knowledge of SEO.
Q4. How much do SEO certifications cost?
Obtaining an SEO certification can cost anything from $0 to $1,000 or more. Although the price of a course is not an exact predictor of its quality, free courses typically have less in-depth content and so cover things in less detail. Another thing to think about is if the course is self-paced or comprises of live classes, as this can alter the cost.
Conclusion
Although an SEO certification is not required for employment, the open market is quite competitive. You may try to study everything on your own, but not only would it take a long time, but you would also miss out on placement assistance. Furthermore, I hope this list of the top SEO courses in Faridabad assists you in making an informed decision if the main reason you’re looking to enroll in a course is to obtain placement support, make sure the course provider has strong connections in your area.
Every year a huge number of students migrate to Kota for enrollment in coaching centers. There is a rapid growth of quality coaching institutes in engineering and medical vocation due to that Kota crowned as the prominent educational hub of India. Because of this immense potential, the content writing courses in Kota have grown in prominence. The successful existence of any online marketing necessitates compelling content writing; it is the spine of any online campaign.
Are you planning to start a career as a content writer? Here you will find the content writing courses in Kota with certificates. To begin with, let first understand the basic concepts of content writing, a different area of content writers, what a content writer does, and qualifications to become a content writer.
What is content writing?
The creative skill of expressing content with proper research, planning, editing, and presenting is known as Content writing. It encompasses vast areas of writing for articles, blog posts, appealing content for social media, online business campaigns, video scripting, etc.
Content writers develop written resources for websites and other forms of media. Web traffic and sales heavily rely on content authors. The production of qualitative and resourceful information to boost the overall brand image is what a content writer performs.
What does a Content Writer do?
A content writer is an expert in creating informative and entertaining written material for websites. A website designed with an intended target audience, and to reach that audience, requires well-written, informative, and generally high-quality content work. A good content author can write for all different online content categories because they specialize in written material.
To produce high-quality work, a competent content composer must have a thorough understanding of the objective of a given product. They use creativity and strategic planning to create and edit high-quality content for the sales and marketing of a company’s products or services.
Roles and Responsibilities of a Content Writer?
The job of a content writer is to create and deliver digital and printed material for businesses that want to promote their services and products. To understand the demand of the organization’s required editorial, a content creator has to adapt the writing style of the editorial, as well as communicate closely with clients and the content manager to meet their expectations.
Research of the product carried is out by content developers to create or compose an article that reflects the company’s ideals and objectives.
Qualifications Required as a Content Writer?
It is not mandated to have a degree to work as a web content writer. Some employers and marketing firms may demand a bachelor’s degree in the field of your writing. You can obtain expertise in this profession by learning about various publishing and writing programs or internship experiences.
There are a variety of online courses and certifications you can take to obtain the necessary technical abilities. Every content information has a particular purpose, depending on the business goals; every content author has a specific area of expertise and talents.
A blog writer is a content specialist who communicates with readers regularly through posts that showcase knowledge, insight, or perspectives on a specific issue. Blog writers employ an investigative approach to gather data to strengthen their blog material and turn complex matter into pleasant interactions.
Bloggers conduct research and create articles for their web pages or blogs by editing, posting, and promoting content. They put well-together ideas, write and edit posts, and present them to readers.
SEO Writers
The practice of improving the quality of content to generate traffic and rank on the first page of search engines is known as SEO writing. A page is dominantly ranked based on relevancy, search engine bot scan, and rank webpage according to the user demand on a specific search.
The primary goal of SEO Writer is to improve a user’s overall experience with focused keyword research and qualitative content that ranks well in search engines and drives organic traffic to a website.
Technical Writers
Technical writing is devoted to writing on technical areas pertinent to technology, software, hardware, etc. It calls for a solid comprehension and knowledge of technical parameters. Technical writing demands expertise and an understanding of technical dimensions.
A Technical writer breaks down the high-tech information into easy-to-understand chunks with in-depth details of product specification and knowledge to the people. Creating user-friendly guidelines and instructional manuals of technical content is what a technical writer does.
Social Media Writers
Social media is the highest platform for reaching out to people within a click. Writers for online media sites such as Facebook, Twitter, and Instagram are social media writers. Social media writers work with company representatives, clients, and account executives and craft messages to turn marketing ideas into creative posts through various social media channels for the company. They ensure that a company’s internet presence is appealing and interesting to promote services or products.
Email Writers
An email writer who writes headlines, newsletters, transactional emails, campaigns, sales promotion, customer feedback, and call-to-action phrases, all while considering buyer stages and sales initiatives in the development and placement of every word with the goal of copy-driven action. They analyze and continuously refine their writing to get the best possible results.
Press Release writers
A press release is a powerful tool to spread the news all around. To make a public announcement or make an official release company gives an official statement to the news media. Press release writers use their expertise to draw the attention of media, journalists, and clients about the event and product.
A standard press consists of a title, dateline, introduction, body, quotes, comments from the members, and other features. It’s usually associated with a company or group and distributed to the media house.
Copywriters
Copywriting is a written persuasive skill used in sales promotion, advertising, product marketing, and brand promotion efforts to influence and persuade people to act. A copywriter creates the script for a television commercial, social media postings, magazines, newspaper ads, brochures, catalogs, fundraising campaigns, business promotion of various products and services, and ensures that it reaches the intended audience.
The goal of a copywriter is to interact directly with people’s needs in the most creative way possible through the medium of advertising, which stimulates people to call in for action. What could be best than learning content writing courses in Kota from a prominent institute with an authentic certificate to add a star to your career resume, guidance from the industry’s best mentor, and that too at your flexible schedule?
Top 4 Content Writing Courses in Kota
Rank# 1. Content Writing Courses in Kota
1. IIM Skills
IIM Skill is a Global one-stop digital portal for the Content Writing courses in Kota. IIM skill offers you a master course for content writing which cover all aspects of Writing content, designed for the profession, students, freelancer, and anyone who wants to sharpen their skills and make an engaging career as Content Writers with flying colors.
IIM skill is India’s most prestigious and internationally recognized digital institute offering courses for novices and has training programs in digital marketing, technical courses, GST practitioner, and advanced SEO courses.
Key Feature of the course
A 3-month course with Internship
Extensive learning for 26 hours of training (16-hour live training session and 10 hours of internship session) from industry experts
4-weeks of live training
Accessible Recorded Sessions
Assignment hands-on experience
Flexible timing
Personal assistance and feedback by the mentors
Globally accepted certificate after completion of the course
Perks of the course
Develop your confidence as a writer by writing on different niche
Support to launch your writing agency
Get an incredible chance to Publish your first book on Google books, kindle
Publish your First Blog on reputed platforms like Times of India
Get your First Press Release to publish on the news portal.
Assistance to develop your Career portfolio during the course
Coursera, a digital learning platform partnership with more than 200 major international universities and organizations, offers a range of courses for individuals and organizations at a flexible and affordable rate on various subjects. Coursera offers a course on Content marketing strategy by the top-ranked University of California, Davis.
This course will teach you everything you need to know about concepts, branding, and methods used by professional business marketers to maintain their company’s long-term vision; you will learn from the basic to the core level of ideas, branding, or techniques. The objective of the course is to help you achieve your personal, professional brand in Kota through content marketing.
Key Features
A 5-week course
Approx 19 hours course
Online learning
Flexible schedule
Self-pace learning
Certification upon completion
Quiz and Assignments for self-evaluation
Course Syllabus
Module 1- Content marketing ecosystem
Concept and importance of content marketing ecosystem in the online market.
Purpose of content and how to make it effective
Role of personal branding content marketing strategy
Enable you to build your website to launch your brand
Module 2- The 7A Framework of Strategic Context
The 7A Framework’s application to your content material.
Learn how to create content that is both strategic and effective.
How to use eye-catching headlines to grab your audience’s attention
How to establish a relationship between audience -authority and position as a pleasant authority with confidence
Module 3- Creating a Content Marketing Strategy by mapping the journey
Analyze the audience’s journey to develop a content marketing plan
How to identify the target demographic and the importance of audience personas
The role of the two fundamental concepts of empathy and experience for marketing
Module 4- Types of contents with strategic value
Introduction of different forms of strategic content for successful campaigns
Learn 4 categories of strategic content: affinity, attraction, action, and authority.
How to merge all the 4 aspects and Methodologies into one cohesive piece of information
Module 5- Management of the contents
Ethical and professional content marketing guidelines
plagiarism and infringements of copyright
Content marketing analytics
Focus on media platform opportunities for your content.
How to compose and structure multimedia content to improve audio and video quality.
ECT is a government-recognized Content writing training institution headquartered in Delhi. ECT content writing courses in Kota are designed in such a way to provide theoretical knowledge and practical hands-on experience to enhance your skills in writing with a globally accepted certificate. It also offers courses on Technical Writing, Personality Development, and Digital marketing.
Key Features of the Course
A 3 Months course duration
32 hours of an online training session
E-learning resources and class recordings
Assignments for evaluation and live projects
Flexible timing
Internationally recognized Certification after course completion
Takeaways of the course
Develop your ability to write like a professional on complex topics with an impressive vocabulary
Guidance from experts on publishing your book
Mentors to excel in your professional career
Assistance in building your blog or website
Grab 4 live projects from Real Clients
Placement assistance
Continuous Evaluation and Feedback
Work from home job opportunity
Lifetime support
Course Curriculum
Module 1: An Introduction to Content Writing
Module 2: Vocabulary Building
Module 3: Common Grammatical Errors to avoid while Writing
Module 4: Tools & Techniques of writing
Module 5: Learn Nonfiction Writing Skills
Module 6: Master Fiction Writing skill
Module 7: Master Business Writing Skills
Module 8: Technical Writing
Module 9: Academic Writing Skills
Module 10: Learn Specific Pieces of Content
Module 11: Master Strategies of Content Marketing
Module 12: Learn how to Monetize Your Writing Skills
Module 13: Tools and Techniques To Publish Your Book
Henry Harvin Educational institute offers comprehensive (CDCW), Certified Digital, Content Writing Courses in Kota. It is one of the best-ranked institutes in India. The CDCW course curriculum divides into 9 modules that focus on developing writing skills, SEO Writing, Business Writing, Book Social Media Writing, Medical Writing, Copywriting, added benefits of online projects from the US and UK, and much more.
9 in 1 Course Module
Module 1: Learning of Language Skills
Module 2: Advanced Internet Skills
Module 3:Learning of Blogging, Business, and Marketing Writing
Module 4: Effective Strategy of Content Writing
Module 5: Foundation Of Technical & Research Writing
Module 6: Mastering effective Academic Writing
Module 7: Creative Writing
Module 8: Skills Of Copywriting
Module 9: Knowledge Of Email Writing
Module 10:Learn online Earning and Get International Projects
36 Hours of extensive Live training Interactive Classroom Sessions
Facility to undergo projects in Learning Skills, Academic Writing, Technical Writing, Research Writing and more
Guaranteed Internship for hands-on experience with 100% Placement Support for 1-Year post successful completion of the course
Globally recognized Hallmark certificate
Updated E-learning material with live recording,
Accessible Tools and Techniques, video content, evaluation, and more
1-year Bootcamps regularly
Hackathons and Competitions for free
Henry Harvin Writing Academy 1- year Gold Membership for the Certified Digital Content Writing Course
FAQ
1. Which is the best online course on content writing courses in Kota, India?
IIM Skill is one of the best global online certified courses. IIM Skills offers the best industry-suited course structure, 100 % money-back policy, 24/7 individual assistance from the qualified mentors of the organization, complementary tools to accelerate your professional skills, and not the least clear guidance on pathways to launch your career as a content writer.
2. Is the content writing course worthwhile?
Taking a course to become an expert in any field of work is usually advantageous. Considering the future demand for content writers in the industry, enrolling in a professional writing course from institutions like IIM Skills will be a privilege for aspiring candidates. Learning content writing abilities will open doors to lucrative earning opportunities. A content writer makes 15000 to 200000 per month depending on their skill and Creativity.
3. Is a content writer a good choice for a career?
Content writing has become a highly sought-after career in every industry since the emergence of technology. Working as a content writer gives you the freedom to work whenever and wherever you want. Content creation is critical for promoting a business and reaching out to a large extent. If you enjoy writing, content writing is a viable career option.
4. How to enhance my content writing skills?
Exceptional writing requires extensive reading regular writing practice to achieve proficiency. Internship, Workshop, and writing classes will assist you with the technical application of the writing process.
Conclusion
People nowadays prefer the digital world over traditional markets, books, and every piece of information because of their seeming ease of experience that significantly raised the demand for content writers. Writing blog posts or articles, scripting films and podcasts, and producing content for a specific social media platform are all examples of content writing. Content writing is a field that demands both creativeness and technical knowledge.
To pursue a career in one of those industries, you won’t want to miss out on these best content writing courses in Kota. Following these content writing classes, you’ll accumulate the acquired knowledge and a good sense of where you should begin.
Are you an analytical thinker and a quick learner? Are you interested in evolving marketing trends? Then digital marketing is the career that might interest you. Digital marketing expert designs and executes marketing campaigns for the digital audience. This type of marketing is internet specific. He/she employs varied and specialized marketing techniques to promote or sell a product, service, or website. In this article, we will delve into the profile of an in-demand digital marketing specialist.
The article will address key questions that pertain to this role:
Need for a Digital Marketing Specialist?
What are the roles and responsibilities?
skills required to become a Digital Marketer?
How to Become a Digital Marketing Expert?
Job Opportunities And Salary
FAQ
Need for a Digital Marketing Specialist?
For our shopping needs, daily essentials, banking needs, ticket bookings, we use the internet. This is where new-age buying and selling takes place. Therefore, marketers have shifted their campaigns online. Every organization requires a digital marketing specialist to design and implement online marketing strategies.
In simple words, a digital marketing specialist is responsible for acquiring new customers, keeping existing customers engaged with the brand, and increasing brand awareness through online marketing. This profile is also sometimes termed a Digital Marketer.
It has an integral and vital role in every organization. There is no business that does not have a website or social media presence. Without a digital marketing specialist, the businesses will be lost in the vast ocean of the internet and their existence on the internet will be futile. Check out some of the top professional courses to pursue, for a more fruitful career.
Role and Responsibilities of a Digital Marketing Specialist:
1. Keep a hawk’s eye on the emerging trends: Digital space is extremely dynamic and new trends keep emerging. It becomes important to foresee trends and build strategies around them. There is an explosion of content and trends on the internet. This has caused the span of attention of a customer to decrease considerably. Hence studying the waning or increasing consumer interest is an important responsibility.
2. Increase Brand Awareness: A brand will only sell when the consumer is made aware of it. Brand awareness makes the consumer extremely familiar with the brand. For example, when we think of butter, most of the time we mean Amul butter. So, through different campaigns suited for a specific digital platform, a digital marketer increases brand awareness, visibility, and positioning.
3. Strengthen Social Media Presence: Most of the consumers have a Tik-Tok, Instagram, Facebook, or Twitter account. Social Media is one of the powerful platforms to advertise and sell a brand. Hence, it is of utmost importance that effective social media campaigns are created and implemented. This is a key responsibility as Social Media reach is wide and far-ranging.
4. Create meaningful content to engage with the customers: Different digital platforms require different strategies to keep the customer interested or create interest in a new customer. To achieve this, the content of various types like blogs, articles, reels, videos, infographics, etc are created. The content provides meaningful information to the consumer. Content is the bedrock of digital marketing. Its creation, layout, and execution are major responsibilities to be carried out.
5. Apply varied marketing techniques like SEO, PPC, SEM, etc effectively: How is online or internet marketing successfully executed? This is achieved by a single or combination of many techniques. There are many ways to execute digital marketing campaigns namely Search Engine Optimization, Affiliate marketing, Mobile Marketing, and so on. Application of these techniques relevant to the project is an important task to be carried out.
6. Analytics: After a campaign is implemented, a digital marketer has the responsibility to measure the effectiveness of the campaign and carefully analyze it. A thorough analysis helps pave the way for further strategies to be implemented.
7. Keep the marketing strategies updated: The results of digital marketing campaigns are in real-time. Hence, if the desired results are not achieved, strategies have to be modified. Also, changing SEO algorithms require a digital marketing specialist to design new online marketing strategies to achieve good SEO results.
What Are the Skills Required to Be a Digital Marketing Specialist
A Digital Marketer should be proficient in applying the following online marketing strategies:
1. SEO
Search Engine Optimization is how customers will find a product, website, brand, or service on the internet. SEO will also enable a website to rank higher on the search page result. This will increase the visibility and lead to prospective customer attraction and eventual conversion.
Social Media marketing can be organic or paid. It’s a direct way of communication with the customer. A presence on Social Media has become mandatory for any brand. Hence, creating effective social media campaigns is an important skill to possess.
Some of the tools used in social media marketing that one should be aware of are:
People type their search into Google looking for solutions to their everyday needs. Content in the form of blogs, articles, and videos provides these solutions. Content that has useful information will keep the consumer hooked. It will also have the power to turn a reader into a consumer.
Hence, content marketing is an essential skill that digital marketing specialists need to possess. Proficiency in different content management systems like WordPress is also a required skill.
Tools used by content marketers are :
WordPress
Grammarly
Semrush
Canva
Hubspot
Hemingway Editor
Coschedule Headline Analyzer
Hubspot’s Blog Topic Generator
Ideaflip
Evernote
4. Email Marketing
An E-Mail is the permanent address of a customer. It is a sure-shot method of reaching a customer. Whether it is updating the customer, informing about a product, or for promotions, the importance of email marketing cannot be undermined. As a digital marketer, this skill would ensure a direct, effective, and inexpensive reach to the consumer.
Some of the tools used to execute effective email marketing campaigns are:
Mailchimp
Drip
Hubspot
Constant Contact
Sendinblue
Moosend
Get Response
5. Paid Advertising/Search Engine Marketing
Organic Marketing is a gradual process and takes time. For quicker results organizations also employ paid advertising. Digital Marketers should know different methods of paid advertising like Pay Per Click and Cost Per Mile to maximize the profits. They should also know the in and out of Ad auctions.
Tools used for SEM are:
Wordstream
Spyfy
Hubspot’s Ad tracking software
Semrush
Google Ads
Bing Ads
6. Understanding the Customer
Who is the end customer? What does the customer need? What might be the future needs of the customer? How can the experience of a customer with a brand, product, or service be enhanced? These are the key questions a digital marketer should be able to address.
Some tools used are:
Google Forms
Survey Anyplace
7. Design and Graphic Skills
High-quality images ensure the message is delivered emphatically. It also ensures customer engagement as images draw more attention as compared to words. Good visuals make an instant impact. Social Media relies heavily on pictures. Emails require a good layout and look. Videos need the right editing and thumbnails. Hence, basic know-how of design, UX/UI is a must.
This area of digital marketing has emerged as the most important aspect of reaching the customer. Mobile-friendly strategies include creating SMS/MMS, mobile-friendly websites and applications, and landing pages. Marketing while using apps and games by the customer also forms an important aspect of mobile marketing. Proximity marketing and location-based marketing are other skills to be well-versed with.
A few of the tools used by mobile marketers are:
Buffer
Admob
Facebook Mobile Ads
Yelp
Kiip
9. Analytics
Proficient knowledge of various digital analytics tools is a must. A digital marketer should be able to track and analyze competitors and consumer behavior with the help of these tools. He/she should also be able to analyze the performance of the strategies applied. More importantly, also pre-empt marketing trends with the help of analytic tools.
Some of the tools used for analytics are:
Google Analytics
SEMrush
Klipfolio
Mixpanel
BuzzSumo
Heap Analytics
Hubspot Analytics
Cyfe
10. HTML
A basic if not advanced understanding of HTML is a required skill. HTML forms the basis of many digital marketing tools. Hence, its knowledge is a must.
How to Become a Digital Marketing Specialist?
This role requires overlooking all the aspects of digital marketing. So, the expertise is not in just one but many aspects of digital marketing. The growing demand for this profile has led to the creation of many jobs in the industry. If you want to specialize in only one domain of digital marketing you can become a:
PPC Specialist
SEO Specialist /Manager
Email Marketing Specialist
Pay Per Click Specialist
Copywriter
Content Writer
Social Media Specialist /Manager
However, a digital marketing expert would be proficient in all of the above profiles or have a good understanding of the majority of these profiles. He/she would also be managing all these roles in an organization.
How to Become a Digital Marketer
1. Earn a Bachelor’s Degree
Though this field does not require any formal education, most employers ask for a bachelor’s degree. The degree can be in any discipline but a preferable one is in marketing, communications, digital media, graphic design, or English.
2. Master the Essentials
A digital marketing expert should know the entire gamut of digital marketing techniques. Hence it is important to know topics ranging from Content, SEO, Design, PPC, Email, and Mobile marketing to analytics. Master all the tools used in this field to successfully implement varied strategies.
3. Complete a Free Course
You will find a plethora of free courses on the internet. These will help you understand the basic concepts of digital marketing. You can find some valuable content that is free on these websites:
Google
LinkedIn learning
Coursera
Skillshare
Simplilearn
HubSpot Academy
SEMrush Academy
University of Edinburgh
4. Enroll in a Paid Course to Get Certification:
A paid course comes with its advantages. Pursuing a paid course from a reputed academy helps in a deep understanding of advanced digital marketing concepts. No learning is complete without practical exposure. These institutes provide hands-on learning that will make you job-ready. Many institutes also offer paid internships along with the course.
Digital marketing is a skill that can be sharpened only by practice and experience. Whether the internship is paid or unpaid, it will help you work on real-time projects. It will also help in the correct application of learning and rectifying errors. You will learn on the job and gain invaluable experience.
6. Create a Website
This field requires constant trial and error and innovation. How does a beginner learn then? As on the job, there is no scope for errors. So, the best way to learn can be to create your website and apply all the online marketing techniques that will yield effective results. The website also acts as a platform to build a personal brand and showcase your strengths as a digital marketer.
7. Build a Portfolio
To be hired by a good organization it is beneficial if one creates a portfolio of projects executed. This gives the employer a peek into the skills you command. You can build a social media page or get published to showcase content, design, or SEO skills. You can also freelance to build such a portfolio.
Job Opportunities
Digital Marketing is a wide field. It is a booming job profile that is touted to grow more and more. There is no dearth of opportunities. A digital marketing expert needs overall know-how of all aspects of this domain With the right application of skills, one can land the desired opportunity.
Some of the top industry sectors that hire for this profile are:
The salary of any profile is largely dependent on these factors:
Skills
Experience
The organization that is hiring
Location
Since this profile is so dynamic there is no cap on the salary as such. , the industry average salary packages range from 3 LPA to 18 LPA.
FAQ’s
Q1) Is becoming a digital marketer a good role in 2022?
Digital Marketing is here to stay. There is a vast universe of the internet and the presence of all companies and services has shifted online. Hence, the scope of this profile is phenomenal. No organization can increase its online presence and sales without a digital marketing specialist.
Q2) Where do I start to become a digital marketing specialist?
After completing your bachelor’s, complete a certification online or offline. Post that you can look for internships to gain relevant experience. One can also become an entrepreneur and offer digital marketing services to clients.
Q3) What are the soft skills required to become a digital marketer?
This role requires a good blend of softs and hard skills.
Soft Skills required are:
Adaptability
Interpersonal skills
Leadership qualities
Team Work
Visionary
Analytical bent of mind
Conclusion
To sum up, a Digital Marketer’s role has grown with the growth of the internet. It will continue to evolve along with the technological changes. This profile forms an essential part of marketing. In fact, most of the marketing initiatives are now on digital platforms. The demand for this profile saw meteoric growth in the last two years because of the pandemic. As the consumers are becoming more aware, ingenious strategies need to be devised to retain them as brand loyalists. That is why one needs to have an innovative and future-ready mindset to be in this profession. This profile is exciting, in-demand, and offers good salary packages. It is definitely a good role to be pursued if you have the necessary skills. Hope the article helped you to gain valuable insights into this role.
When small businesses are launched, they often focus on getting the first clients. They may rely on a variety of traditional forms of advertising, such as print ads, coupon codes, or even television advertising. Businesses may think that since they provide a good product/service, it’s only a matter of time until customers find their way towards them. Although that strategy may bring a business to exude, there is an easier and better way, you should consider the global online prospect market and take advantage of their traditional and digital marketing for small business.
As new as it is, no small company should neglect digital channels to generate prospects and convert them into customers. The potential prospects you can find online are far more numerous than you will ever be able to attract locally. You can reach a wide range of audiences in a cost-efficient, scalable and measurable manner by using digital marketing techniques.
To get visibility online digital marketing strategy is important for small businesses. However, With endless facilities of using strategies for digital marketing for small business, it may seem not very comforting if you’ve never used it before. When you apply digital marketing for small businesses, you may think they don’t have the time or money to compete online with other well-set-up businesses.
Hence, many prefer to take things slowly and stick with the traditional way, assuming that their business will evolve as time passes. But the reality is that the market is competitive, and while customer recommendations or word of mouth may help bring traffic, customers will have a hard time finding your business unless you show up where they spend most of their time.
In this era, where 4.6 billion people use the internet for many reasons, It is necessary to have digital marketing for small business. Therefore, delaying establishing an online presence is not an efficient approach. The best way to be successful is to promote your business globally and use targeting to attract potential prospects who are interested in your service or product.
First, let’s move forward and have a brief idea about how is the impact of digital marketing on small business:
Customer Communication – Social media allow straightforward and instant communication between the brand and the audience. And the best part is, it helps to get in touch with the global audience.
Content Distribution – The volume of content distributed via digital marketing is vast. Every day, a business can share huge content with the public via social media, emails, applications, newsletters, etc. It allows marketers to reach a broad audience easily.
Customer Information – Through technology, companies can track customer data. Data analysis can help your company learn about customer preferences. On this basis, you can take vital business decisions. For example, you want to introduce a new product then you refer to client info. Knowing the model data can be tracked will allow you to know which product will work and which will not.
Transparent information – Customer information is vital to the company. In the same way, today, the customers are also keen on everything about the company they purchase from. If the brand shares its information and discloses its true personality online, customers think that the brand is transparent. As a result, the customers get more liable towards brand loyalty.
Encourage innovation – Digital marketing provides a platform to reach customers in a creative way. It is an innovative approach that helps brands to stand out when the competition in the market is so high.
Digital Marketing 101
What is digital marketing? It is often regarded as “online marketing,” but it goes way beyond Internet marketing. It refers to any marketers who use digital channels to reach potential customers. Digital marketing techniques include email marketing, social media marketing, display advertising, search engine marketing, etc.
7 Techniques for Digital Marketing for Small Business
1. Your Business Website
The website is one of the basic digital marketing techniques for small businesses. There is no substitute for a business website, no matter how active you are on social media. Your online website is the digital home of your business, and this is the only place online where you have total control over messages for your customers.
Your website is a chance to show what your brand is all about and connect with customers on your home turf precisely. Here’s where you want your customers to go for information of valuable content and purchase your products. More people are ditching desktop computers for phones, so your website doesn’t have to be fancy, but it does need to work on any device.
2. Search Engine Optimization (Seo)
One of the best ways to connect with new customers is to ensure your website appears when your customers look for answers to their problems on google. You do so through Search Engine Optimization (SEO)- optimizing your site in the right way to improve the ranking of your results when people search for terms related associated with your market.
Search Engine Optimization (SEO) increases traffic to the website using organic (unpaid) search results on search engines. There are various moving parts to SEO, including the use of the right keywords in your website, your presence on social media, references to your website from external websites, and much more.
The complexity of SEO is a reason only 44% of companies currently invest in SEO, says Clutch. And the good news is, being one of that 44% can put you ahead of your competitors. That’s why it is one of the important digital marketing for small business.
When checking the content of your site, make sure that it:
• Relevant – update it regularly and use the same words that people want to find your product or service.
• Easy to read – do not use images as a title and ensure correct image or video description labels.
• Credible – if another website is linked to yours, it’s a vote for your site’s favor. So if other people have acknowledged that expertise by linking back, that will help.
• Honest – Likewise, if you attempt to load your site with keywords or links on hidden pages that are meant to be seen by crawlers but not customers, which counts as deception and may incur a ranking penalty.
• Well built – if people can navigate easily, Google will probably like it. Make sure that links to your sub-pages are logically named, and minimize add-ons like auto-playing videos or pop-ups asking for email addresses. You must also make sure that your site loads fastly.
• Accurate — Google doesn’t like spelling errors or broken links like most people. They can count more than you might think.
• Optimized for mobile — Nowadays, more people search on mobile rather than desktop. As a result, more mobile-friendly sites are rewarded over those which are not.
An On-page SEO audit will provide you with a comprehensive insight into your website’s SEO-friendly.
You can do this as follows:
• Get a list of your pages.
• Export all pages on your site into a spreadsheet and sort them according to the most frequent pages.
• Once you’ve completed your keyword research, take your keyword categories and see which match best on-page. Add this category in a column by the name of the page.
• Include another column for keywords that are not yet covered.
This is where your content comes into the picture. You will need to work on these keywords on your priority web pages, especially within your metadata. The metadata tells the search engines what content it is. Metadata consists of things like your pages:
• Titles
• Descriptions
• Headings & Content
• Images Titles & Alt Text
• URLs
Good customer experience on your website basics:
• Update content regularly to ensure your page remains relevant.
• Ensure your pages load quickly – every second counts when it comes to keeping a person’s attention. It is better to have fewer features or a simpler design to keep pages loading fast.
• Ensure your calls to action – signups for the newsletter buy buttons for products are emphasized through attractive, logical design
• More people are switching from desktop computers via phone or tablet to get online. so make sure your website can automatically resize for smaller screens and works well with tapping, swiping, and one-handed operation
.
You can also explore the differentprofessional coursesto understand what your interests are and what courses will be suited to you best.
4. Email Marketing
Email marketing has become one of the popular digital marketing for small business. Almost 7 out of 10 businesses use email marketing, making it the third most popular digital marketing method. More people are ditching desktop computers for phones, so your website doesn’t have to be fancy, but it does need to work on any device.
When developing email marketing messages, think about mobile-first. Keep your emails brief, include a clear call to action, design in a single-column format, and use plenty of white space in your email so that it is easy to links in the email. In building your business, building new customers is important just like nurturing the already established relationships with customers.
Keep in touch with your loyal subscribers with emails that go beyond advertising new products. Instead, build connections with customers by:
• Newsletters – increase brand awareness and traffic with what’s new on your site for the audience.
• Seasonal emails – stay tuned for your customers’ radar with Christmas or birthday emails
• Exclusive offers – ensure loyal customers feel special thanks to a discount or gift.
• Reminders – if a customer subscription is ending, drop a friendly email
• Flash announcements – drive sales with flash discounts, like a 48-hour sale
Pay-per-click (PPC) marketing runs online advertisements on google or different social media channels where the company pays only if the ad has been clicked on. There are various online ads, including those listed above and the sides of a search, or ads that appear while browsing online.
The most commonplace for pay-per-click ads are on Google using Google AdWords. The cost of PPC marketing may vary significantly depending on how much the business is willing to invest in online advertising. Pricing of ads is based mainly on keyword competition—popular keywords with high competition will be more expensive.
Some advantages of PPC marketing are that the business only pays for results and that ads can be targeted to a specific geographical location.
6. Social Media Marketing
Social media marketing is about building a relationship with your clients, not just selling to them all the time. Use this platform to listen and engage with our customers online. Creating a solid social media strategy that is one of digital marketing for small business requires considerable speculation in your marketing plan.
A bit of planning can bring social media success that goes a long way. Fast consumer adoption of platforms such as Facebook, Twitter, and Instagram makes it almost impossible for businesses to ignore social media. You can deal with potential clients in various ways on these platforms.
People spend on average 145 minutes a day on social networking sites! It is a tremendous opportunity for you to capture the attention of potential customers. The success of social media is not dependent on the number of followers. Instead, it depends on the engagement of the customers.
Here are a few reasons why small businesses can be more successful on social media than big businesses:
● Small businesses are community and individual focussed
Small businesses tend to be more community- and individual-oriented than large businesses. Many small businesses choose to be strongly involved in their communities, which leads to a relationship with clients. When using social media, small businesses can communicate with their clients online.
Small businesses tend to respond to their customers more than large businesses. As a small business, you can easily manage the influx of customer comments, so be sure to respond quickly. Social media provides an excellent way for people to talk about products or services. To increase customer participation, have them post photos on social media along with the company product.
And welcome customer comments, questions, comments, and concerns. You can easily promote relationships with people through social media as a small business owner. A business that provides timely responses can bring more respect and appreciation from current and potential customers.
● Pocket-friendly Advertising
Although you may pay for some advertising features, such as on Facebook, social media is free. You can target these ads to reach people within a certain radius of your business. This means that you will not end up paying for advertising outside your local customer base.,Social media is an excellent advertising tool without paying for the additional features.
You can easily update your followers on promotions, sales, or new products. You can advertise to your current customers with different social media channels. However, you also can advertise to potential customers by getting your brand out there. Your existing customers also serve as great brand ambassadors.
● Joint Social Media Marketing Efforts
Several small businesses can contribute to social media marketing strategies. You can work with nearby small businesses (not competitors) that target individuals in your niche as a small business owner. For instance, you can post on your Twitter that customers can get a 20% coupon to another small business if they purchase from you and vice versa or partner with a neighboring company for a social media giveaway.
Winners may receive a prize that includes both companies’ products. You could even highlight promotions from your neighboring business on your social media sites to show camaraderie. By partnering, you and your other small business can increase brand awareness and encourage individuals to purchase from both companies.
● Personalized Attention
Small businesses are a matter of personalization, and for some, shopping in small businesses is a good purchase experience. According to one survey, 53% of consumers want to shop in small businesses because they love the personal service they receive. You can take the time to build relationships with individuals when customers are at your business.
You can answer queries regarding products like where your products come from or where you got the inspiration to start your business. A big company that sells throughout the country does not have time to give a personalized response to each customer.
But a small business may have the opportunity to write an authentic response directly in response to the customer’s situation. The direct connection between consumers and brands gives small businesses to take advantage of social media marketing.
If you own a small company, content marketing is one of the effective techniques for digital marketing for small business to expand your audience base and increase brand recognition. Content marketing refers to creating and disseminating online material that increases traffic to your website.
Content types may include blogs, infographics, and whitepapers that generate interest in your products or offerings. This technique for digital marketing for small business involves giving potential customers information about your product or service and information in general. Everybody is trying to sell, but those who can inform are more likely to have sales.
People assign a certain level of expertise to a business, creating consumer confidence. Seven steps that every business owner should undertake to put in place a successful content marketing strategy for small businesses.
● Start a blog
● Create a social media presence on the social media channels your audience uses
● Create content corresponding to a primary customer sales funnel
● Build a content calendar
● Create a variety of content types
● Customer reviews and testimonials
Frequently Answered Questions (FAQs)
1. What is a website domain name?
Ans: A domain name is simply your website’s address on the Internet.
2. How are keywords and SEO related?
Ans: Keywords are intrinsically linked. Keywords are the words and phrases your customers use to find the goods, services, or brands they want. For example, they may search for “SEO company in India” or “local plumber in India”. If you have such valuable keywords terms and words in your content, it increases the probability of your website ranking higher in search engine results.
3. How can I increase my click-through rate?
Ans: By placing a call to action in your email, specifically asking subscribers to “click here” or “buy now,” you will see a hike in your click-through rate.
4. What are the tools you should use for digital marketing for small business?
Ans: There are various tools you can use for digital marketing for small business like Ahref, Moz, BuzSumo, Google Alerts, etc.
Conclusions
You need to take the above areas of digital marketing for small business if you want to have excellent visibility online. Develop a plan and work it into your other marketing efforts. According to your business, some of these marketing areas will be more important and efficient. You may have professionals to help you or outsource if you do not have the workforce to manage internal marketing obligations.
Technical writers are currently in huge demand in the job market. More professionals are learning technical writing to upgrade their skills and increase their value in the industry. If you are one of such people who wants to find a place in the industry, the first thing that you will need to prepare is your resume as a technical writer. Your resume should reflect the skillset, experience, what you can offer, etc., and should be designed carefully to appeal to employers. This article will tell you 10 top tricks to make your technical writing resume stand out.
Your resume should be appealing to the recruiter if you want to be employed in the job market for technical writing. Your skills will be assessed right from the texts and structure of your resume. As a result, you should draft your resume based on the job you are applying for and the skills necessary for the position.
To make your technical writer resume proper, it should cover the following factors:
The information in your resume should be accurate and contain all the necessary details.
Your technical writing skills should be highlighted properly.
You will be assessed even based on the simple texts in your resume. Therefore, your text itself should reflect your writing skills.
Your work experience should be mentioned. Experience is one of the first categories that an employer will look into to see the credibility of your work and to see what areas you have expertise in.
If you have specialized in a field, mention them.
Use the right and appropriate technical writer resume template.
Information that does not contribute to your application will result in a waste of time and space. This will add to a decrease in the quality of your resume.
To further enhance your resume, you can enroll in one of the technical writing courses available online to develop your technical writing skills. This will help people who are making an entry-level technical writer resume.
Tips To Improve Your Technical Writer Resume
1. Use A Suitable Resume Format to Build Your Technical Writer Resume.
A recruiter will first assess your value to their company based on your resume. Since technical writing requires both technical savvy language and good communication skills. You have the option of presenting your technical writing resume in three formats: the reverse-chronological layout, the functional layout, and the combination layout.
The reverse-chronological layout: This is the most preferred layout for technical writer resume out of all the layouts. The most recent experience is highlighted first, and your skills and other information will be presented later in the resume. This will work in your favor most times as recruiters look for your recent works first.
The functional layout: This layout will be least preferred for the resume. Your skills will be listed down first instead of experience in this layout. It is often used to cover up your lack of experience in the industry and gaps in your career. This can prove to be disadvantageous to your job application.
The combination layout: In this, parts of the reverse-chronological and the functional layouts are applied. This is accepted by job recruiters. This layout highlights your experience in the industry and your skills. But it will be appealing only when you have a long work experience.
To present the best resume for technical writing, it will be ideal to use the reverse-chronological layout. You can use existing templates from platforms like Canva and Indeed.
Technical writers can be hired based on their specializations. Technical writing can be of three types:
Traditional Technical Writing: This type of technical writing involves writing for a specific target audience. In this type of technical writing, the content needs to be simplified for readers to understand. For this type of technical writing, the writers are usually specialized or have expertise in a particular field. This category includes white papers, medical writing, research papers, and repair manuals.
End-User Documentation: A product or service is marketed to an end-user in this type of technical writing. This category includes user guides such as operating and maintenance manuals.
Technical Marketing Communications: A technical writer uses this type of writing to communicate and market the product to the users. The technical aspects of the product or service will be translated into user-friendly formats so that users can easily understand and make use of them. Customers can use these guides to understand a product better and develop an interest in them. This type of technical writing includes emails, sales pitches, and flyers.
Specifications can help a recruiter understand if you are fit for the position. It can also help increase your appeal to the companies/firms. You can make your specialty clear in your resume by stating your skills, relevant work experiences, projects, certifications, etc.
While producing your technical writer resume, you might get confused on exactly which skills to mention. There are hundreds of skills that you can write in your resume, but selecting a few relevant skills can help you gain that job position. It will be best to use suitable keywords listed in the job description. You must showcase your technical skills and soft skills.
The most common and relevant technical skills that you can use in your resume if it applies to you are-
Technical writing strategies
Proofreading
Product documentation
Research analysis
Formatting and style guidelines
Content review
Development and maintenance of SOPs
Grammar and punctuation
Proof-reading
Help documents and FAQs
User and maintenance manual formats
Search engine usage
Create diagrams and infographics
Instructional documents
User persona targeting
Knowledge of technology
Soft skills that you can use that will help your resume includes-
The process of technical writing will require knowledge of various tools and plugins. These tools will either be a requirement or a perk in your skillset. If you are making an entry-level technical writer resume, learning and listing down the knowledge of relevant tools can make you more hireable.
The basic tools that a technical writer should know includes:
Adobe FrameMaker
Adobe RoboHelp
Text Editor for HTML
WordPress
Microsoft Visio
Windows Snipping Tool
Microsoft Office- SharePoint
SnagIt
CMS
Mark-ups
Marking Color Breaks
Marking Head Levels
Hemingway
You can mention the tools you know based on what the job demands.
5. Attach A Link to Your Portfolio
Having a website containing your writing can be advantageous in your job search. This gives job recruiters or teams the to look at the works and skills in detail. It also lets them know about your knowledge and experience in the industry. Many recruiters request a portfolio or personal website before hiring you. Your website can be listed along with contact information.
6. Provide Links to Other Personal or Relevant Projects
In most cases, relevant external works can increase your chances of getting hired. Writing personal blog posts, guest posts, and other work can demonstrate your expertise and interest in the field. Your resume will be more appealing if it matches the interests of the recruiting company or firm.
In your resume, you can emphasize and mention posts you have written about technological aspects. Articles or writings in the field of medicine, gadgets, and more can prove to be advantageous to you. You can link these under a category called others.
Even if you have not worked for a firm or company as a technical writer, it is a good idea to include your other writing experience in your resume.
7. Highlight Your Relevant Work Experience
It is without a doubt a fact that your work experience is the most relevant information that you can put up on your resume. Your work experience should be listed down crisply and concisely. Your work experience speaks about your skills and experience in the particular sector.
It can also show your consistency and loyalty to your work and institutions. While skills and certifications are relevant, your work experience will play the most crucial part in the selection process. So you can highlight your work experience according to relevance.
Formatting your resume in a reverse-chronological layout is a good idea to highlight your work experience as it will be listed down first. If you are building an entry-level technical writer resume, filling in work experience might be difficult.
8. Mention Important Certifications in Your Resume
Relevant certifications can add value to your resume. These certifications can be used to vouch for your technical skills and additional skills which can add to your hiring value. There are many reputed online courses for technical writing that you can use to receive certificates. You can also enroll in programs to improve your other skills such as knowledge of tools, software, and types of writing.
This can add to your skillsets. These certifications can also be used to fill in your gap time or to cover your inexperience in the field. Certifications and skills like technical writing, WordPress, and Adobe are highly valued. Certifications can be a plus point, especially while making an entry-level technical writer resume.
9. Use Keywords Mentioned in The Job Description
A great idea to appeal to job recruiters is to use the keywords mentioned in the job description in your resume. Companies and job recruiters often filter resumes according to the keywords they search for. If your resume covers their keywords, chances are that your resume will be selected for the second round of analysis.
10. Make Sure Your Word Choices and Structuring Are Good
Your writing will be judged right from the start when your resume is opened. If you make a blunder or use a less appealing word, your chances of getting hired can decrease. Your resume should be appropriate and engaging. It will be more attractive to the company if your resume is appropriately structured.
Your skills will be evaluated, and in case of inappropriate wording or structuring, it may lead you to be disqualified. Using words in the job description can help guarantee the quality of your resume. This will be important both for people who are making entry-level resumes and people who are making experienced technical writer resume.
Editing and proofreading are crucial tasks in all forms of writing, including technical writing. If your resume contains misspellings, grammatical mistakes, or punctuation errors, it will reflect on your quality of work. It will be perceived as your inability to do correct writing, editing, and proofreading.
The best method would be to structure the resume and then edit the content and proofread the content. This will make sure that there are no mistakes. Even if you are an expert and skilled writer with a lot of work experience, you must edit and proofread. Mistakes while writing is natural for everyone, but not correcting it will turn an unfavorable to your chance of getting hired.
12. Revise For Each Job Application
Each job will have different requirements. So it will be a good idea to alter your resume to fit those particular job requirements. You have to read the job listing thoroughly and mention the skills and qualifications listed in your resume. This will help you get recruited. Using the skills and qualifications that they have listed exactly can work in your favor.
Companies and firms often look for the exact keywords and skills mentioned in the job description. People are hired accordingly to fit the company or firm requirements. People building an entry-level resume will have to revise resumes for each job application.
Frequently Answered Questions
1. What are the technical writing skills?
A technical writer should have various technical and soft skills. Technical writing majorly involves converting technical information to comprehensive and readable content. Therefore, the primary skills required are good communication skills, good language skills, and technical knowledge. Other relevant technical skills include proofreading, product documentation, research analysis, formatting and style guidelines, content review, development of SOPs, grammar, and punctuation, and proofreading. Soft skills required for technical writers include teamwork, interpersonal skills, organizational skills, multitasking, time management, oral and written communication skills, and leadership skills.
2. What does a technical writer do exactly?
A technical writer explains or translates technical aspects of a product or service in a way that is understandable to the average person. It can be challenging for the customers’ community to understand the technical aspects of products and services they consume. In this type of case, simplifying it for end-users is best. This will also prove beneficial to the sale of said product or service. The primary responsibility of a technical writer is to simplify complicated technical aspects of a product or service for easy comprehension by readers or users.
3. Do technical writers work from home?
The job of technical writing can be done both from home and in the office. Many offices and companies offer full or part-time technical writing opportunities. As technical writing mainly involves understanding the technology and writing, many tasks can be executed at home. Occasional meetings could solve most other communication gaps. One can also work as a freelance technical writer. In such a case, an office is not required.
4. Is technical writing a dying field?
Technical writing is not a dying field. It can be considered a progressive field. Technical writing is being expanded to many industries, and it is a skill that is in high demand right now. Technical writing is expected to survive as long as there is a need to bridge the gap between technical and readable content. Since communication with customers is significant for brands, companies, and firms to promote their products or services, technical writers are always in demand.
5. What qualifications are required to be a technical writer?
Technical writers benefit from degrees related to technical writing and science. There are many degree programs, such as Master of Science and Master of Arts in Communication. Many technical writing courses provide you with certifications. Besides these courses, many companies will provide you with training when you first join them. This will ensure that you are completely equipped to do the work.
Conclusion
In this digital world, technical writing has grown to be a skill that is highly desired and demanded by all companies and firms. With the increase in job opportunities, you can always find jobs suited for you via many platforms. A resume is a tool that will help you apply for jobs and get hired. For each job application, a company will be receiving hundreds and thousands of resumes. Hence, you should draft your resume in such a way that will stand out and will filter through the different selection processes.
Both experienced and fresher technical writers will need to optimize resumes accordingly. Being honest and concise in your technical writing resume will go a long way and make an impression on the jobs that you apply for. If you are a writer hunting for a job opportunity, the strategies listed in this article will help. If you exercise these strategies and tips, you can be definite that your resume will stand out and make you a valuable candidate.
The present era is that of digitization. The foremost requirement of every organization in this era is to make a robust online presence for their brand or business. This requirement makes SEO skills one of the most sought-after skills in private job markets.
Bhopal is an emerging city for Information Technology. More startups and organizations here require specialists in SEO than in the past. Now is the time to enroll in good SEO training and upskill yourself. In this article, you go through the best 11 SEO training in Bhopal that can help you upskill.
Search engine optimization (SEO) involves improving your website to be visible to popular search engines like Google. All businesses want the service of SEO experts to make their websites discoverable to their target audience. Read on our curated list of top 11 SEO training in Bhopal that will help you upskill and achieve career growth as an SEO expert.
IIM Skills offer Advanced SEO training in Bhopal
IIM Skills is a leading online learning institute offering in-demand skill development courses for students, professionals, and entrepreneurs in India and abroad. Their industry experts-led programs incorporate hands-on learning with bite-sized lessons to help one upskill professionally within a short period.
The virtual format of the programs allows a lot of flexibility while still ensuring personal attention to each learner. Assignment, case studies, and brainstorming sessions make these sessions interactive and engaging. IIM Skills offers a globally recognized Master Certification in Search Engine Optimisation to make one a Certified SEO Specialist and launch one’s own SEO Agency. The following are the course details:
Live lectures, practical assignments, weekly assessments, live projects, free SEO tools, paid themes and keyword research tools are some of the attractions of the SEO training by IIM Skills. In addition, a student also gets lifetime access to an up-to-date LMS with training materials, class recordings, and presentations.
Through the course program, one learns the fundamentals of SEO like crawling, indexing, and ranking. They practice on-page, off-page, and technical SEO for a better website on Google. One also learns the effective methods of target keywords research and competitor research. The program teaches how to create SEO-optimised content that drives traffic.
Bloggers can gain from the program by learning to produce relevant content ideas. The course program discusses best internal linking, backlinks, and technical SEO to get ahead in ranking. It teaches one to adapt to changing algorithms and conduct SEO audit to fix problems.
Google Search Console, Ubersuggest, KWFinder, Answer the Public, speed test tools, performance tools, on-page optimization tools, and off-page optimization tools are some of the SEO-based tools introduced in the course. Through the training program, one develops critical thinking, analytical mindset, research skills, writing and communication skills, technical skills, data skills, and a curiosity to learn.
The course program teaches one of the best practices for professional-client onboarding to launch as an SEO freelancer. The training also extends post-training services like career counseling, resume preparation, placement assistance, interview grooming, and a Letter of Recommendation. These post-training services guarantee a learner to secure an SEO job with confidence.
Udemy is a global learning platform for online courses on various subjects. Their worldwide community and training program catalog expand day-to-day. Udemy’s curated collection of business and technology helps organizations of diverse kinds and sizes make progress in their journey. These training programs range from a beginner to an advanced level of expertise.
Through the SEO courses in Udemy, one learns the latest techniques from expert-led video tutorials and practical exercises. On Udemy, one can filter these courses based on criteria like duration, rating, topic and subcategory, level of difficulty, price, features, language, and subtitles. Some of the most top-rated SEO courses on Udemy are:
Online Marketing: SEO & SMM Strategy by Alex Genadinik
SEO Training Masterclass 2022 by Alex Genadinik
Complete SEO Training 2022 by Abdul Wali
SEO Training by Daragh Walsh
Complete SEO Training by Peter Kent
Coursera offered SEO Training in Bhopal:
Coursera is a B corp certified global e-learning platform and a partner of over 200 prime companies and universities. Coursera brings degrees and online courses by these universities and companies round the clock for learners anywhere in the world. The online learning experience on the platform is flexible, affordable, and industry-oriented.
Coursera has collaborated with the University of California to offer a certification program on Search Engine Optimisation that helps you master SEO strategies and tools. The following are the course details:
The program on SEO is a Coursera Specialisation, with courses in a sequence to help one master a skill flawlessly. One can enroll in this specialization for free. Coursera also offers financial aid for the specialization program. You can either take the specialization program as a whole or choose a course from it as per your need and earn a sharable certificate once you complete hands-on projects. The five programs included in the SEO specialization are:
Introduction to Google SEO
Google SEO Fundamentals
Optimizing a Website for Google Search
Advanced Content & Social Tactics to Optimize SEO
Google SEO Capstone Project
Search Engine Optimization (SEO) Specialization teaches one web content optimization for high search engine ranking. Through the program, one learns the theory of different search engine algorithms. One learns practical skills like on-page, off-page, local SEO, SEO audit, etc. One who goes through the courses in the given order master the skills systematically and uses them in the practical Capstone Project in which the course culminates.
Simplilearn offered advanced SEO Training in Bhopal:
Simplilearn is one of the prime online boot camps and certification training providers worldwide. The institute studies unique needs and provides training that helps working professionals achieve their job objectives. They attain this through individual courses, certification programs, and partnership programs with famous universities.
Their rigorous online training is in domains like Cloud computing, Cyber security, Digital marketing, Data Science, Project management, etc. Thus their programs aim to train individuals and organizations in ever-evolving technologies to fill the gap in demand and supply qualified candidates. Experts in industry and academics have designed their top-notch boot camps. The following are the course details of the SEO program of Simplilearn:
Course: Advanced Search Engine Optimization Program
Duration: Not available
Fee: ₹ 20,999
Syllabus:
Search Engine Optimisation Foundations
Advanced Search Engine Optimisation
Advanced Content Marketing
Advanced Web Analytics
This certification program in SEO intends to build one’s professional SEO skills and sustained growth for the websites. The program enhances one’s confidence in using different aspects of SEO like technical SEO, keyword research, link building, analytics, and more. Flexibility, live interactive online classes, Google tools, understanding of website planning and marketing, live projects, and advanced web analytics are some of the features of the certification program.
Skills one masters through this program are SEO, content marketing, web analytics, keyword research, website optimization and management, and URL management. The program introduces tools like Google Console, Keyword Trends, Majestic, Moz, Semrush, SpyFu, etc. The projects included in the program are on the following topics:
Keyword analysis and research
SEO structure planning
Website audit documentation
Inbound link building
Marketing plan
For the certification, one needs no prerequisite qualifications. However, prior knowledge of the programing language, HTML, and MS Office could be beneficial. The program also includes a practice test to prepare learners for actual certification tests.
Moz offered SEO Training in Bhopal:
Moz believes and encourages marketing where you earn customers and not buy them. With their software, community, and education, Moz aims to simplify Search Engine Optimisation for everyone. Some of the certification programs and other training programs which Moz Academy offers on SEO are:
SEO Essentials Certification
This certification offers foundational knowledge put into use in SEO projects. Five hours of video content, quizzes, final exam, printable certificate, and a LinkedIn badge are attractions of this certification by Moz Academy.
SEO Competitive Analysis Certification
This certification will enable you to build an all-inclusive and competitive SEO strategy. It has 3 hours of lessons followed by tasks and quizzes. You will receive the LinkedIn badge and printable certification on completing the final exam.
Technical SEO Certification
This 3-hour course discusses the fundamentals of technical SEO, crawling, site accessibility, and indexing. Tasks and final exams follow the program to equip one to create a technical strategy for the website. The course also includes a certificate and LinkedIn badge.
A Guide to Moz Pro
One can learn the effective use of Moz Pro tools through this four-week program. The course is free for a trial.
Local SEO Tactics
The course program intends to use one’s existing knowledge to boost the success of SEO for their business.
Hubspot Academy offered free SEO Training in Bhopal:
HubSpot Academy is a global leader in free online learning services for inbound marketing, customer service, and sales professionals. The academy offers comprehensive certifications, single-topic courses, and bite-sized lessons for professionals to grow their businesses and career.
HubSpot Academy is the official learning resource of Hubspot and aims to educate users on the HubSpot software. The following are the course details of the SEO course by Hubspot Academy:
Course: SEO Certification Course
Duration: 2:24 hours
Fee: free
Syllabus:
SEO Basics
On-Page & Technical SEO
Keyword Research for SEO
Keyword Research for SEO
Link Building for SEO
Optimizing Your Website for Rich Results
SEO Reporting
Through the SEO certification course, one learns keyword research, link building, website optimization, etc. The program is ideal for content creators, marketers, and others who want to upskill SEO. Through the six lessons in the program, one learns to evaluate their website’s SEO and make necessary improvements.
One also learns to build backlinks to enhance their website’s visibility on search engine result pages. Through keyword research and reporting, one learns to improve their search performance. The twenty-six videos in the course program precede five quizzes.
By creating a free account on HubSpot Academy, one gets limitless access to their educational library and software tools. Personalized recommendations based on previous skill training programs make learning skills and gaining knowledge more systematic. The globally recognized certificates of HubSpot Academy are available in 5 languages. These certificates are sure to make you distinguishably qualified in a crowd.
ACTE offered SEO Training in Bhopal:
ACTE is a leading provider of online and classroom training programs in India. Eminent industry experts design and revise the training programs at the institution. ACTE ranked in a prime position in LinkedIn’s list of most influential educational brands in India. Practical training by industry experts, interview grooming, over three hundred recruiting clients, lifetime access to LMS, and top-notch education at affordable pricing are some attractions of the course programs by ACTE.
AT ACTE, you learn the SEO course from certified experts. The SEO training is meant for learners with beginner to advanced levels of expertise. SEO experts prepared the curriculum taught through the hands-on learning experience. The following are the course details:
Course: SEO training
Duration: 40 hours
Fee: Not available
Syllabus:
Introduction
Keyword research & analysis
On-Page Optimization
Keywords Research & Analysis
Off-Page Optimization
Dynamic Website SEO
Google Adsense
Reports and Management
The course program includes four live projects on creating thumbnails, declining traffic, report development, website analytics studies. There is a free demo class available for completely job-oriented SEO training. The case studies prepare students to undertake live projects and work on them with best industrial practices. In addition, ACTE certification is sharable, and it strengthens the value of your resume for SEO jobs.
EDUCBA offered SEO Training in Bhopal:
EDUCBA is an initiative by IIT and IIM Graduates to provide job-oriented and skill-based training programs to learners. The training programs upskill one to the industry standards and are flexible to make the learning experience easy for learners around the globe. The skill-oriented programs by EDUCBA are on topics ranging from Programming to Banking and Design to Project Management.
The training programs are in the format of online videos. Industrial experts and trainers have curated the courses at EDUCBA. One gets lifetime access to these programs after enrolling. The SEO training at EDUCBA consists of twelve programs and six projects. The following are the course details:
Course: SEO training
Duration: 66+ hours
Fee: Not available
Syllabus:
Introductory Course on SEO
SEO-Case Study #1
SEO-Case Study #2
Search Engine Optimization
Project on Page Optimization
Conversion Rate Optimization for beginners
Conversion Rate Optimization-Advanced level
Project 2019 – Page Optimization
Google Analytics
Project on Google Analytics
Google Adwords
Google Ads Training
Display Advertising
Email Marketing Case Study
Project on Twitter Marketing & Analytics
Local SEO
Content Marketing Tools
SEO to Rank #1 in Google
The training prerequisite is good internet connectivity, prior knowledge of algorithm design, techniques of optimization, the English language, and digital marketing. The course program is ideal for professionals, beginners who seek a career in SEO or digital marketing, students, and tech enthusiasts.
Digital Vidya offered SEO Training in Bhopal:
Digital Vidya is a leading professional training institute in Asia, focusing on new-age skill training programs for individuals and organizations. Participants of the training programs include professionals from Nokia, eBay, Reliance, Cisco, Star TV, and many top brands.
The institute is the official training partner of Microsoft India and Google and has partnerships with Social Media giants like LinkedIn, Facebook, NASSCOM, and Vskills. The following are the course details of the SEO Master certification program by Digital Vidya.
The course program includes four live projects, free SEO tools, three industry certifications, and a faculty of industry experts. The program has live instructor-led classes, lifetime access to an updated LMS, research-based internship, live projects, assignments, discussion, and support forums. The chief participants of the training program are sales & marketing professionals, entrepreneurs, digital marketing professionals, students, and other professionals.
Good research submission during the internship earns one opportunity to submit blog posts to Digital Vidya Blog. The course also prepares one for additional certifications by Google, HubSpot, and V Skills.
IIDE offered SEO Training in Bhopal:
IIDE is one of the most trusted providers of digital marketing training & certifications in Asia. The institute also offers customized programs to suit each individual’s requirements, making the learning experience more engaging. The following are the course details of the SEO training program by IIDE:
Course: Online SEO Course with Certification
Duration: 07 Hours
Fee: ₹6355 + Taxes
Syllabus:
Laying the groundwork for online SEO Training
Keyword Research
On-Page SEO Tutorial
Google-proofing your website
Off-Page SEO Tutorials
Google Search Console
Blackhat Techniques
The learning of the SEO program is through video lectures and live-online instructor-led classes. This method help learners to revise the concepts learned through the video lectures. The video lectures incorporate animation to simplify concepts. One can take these video lectures at one’s pace.
During the live instructor-led sessions, one can find personalized solutions to problems in skill application. Some of the tools you master during the SEO training program are:
Google Search Console
Google Keyword Planner
Keywords Everywhere
Uber Suggest
RankMath
Yoast
Google Page Speed
Google Mobile-Friendly Test
Moz
Thirty-day access to video lectures, practice tests, assignments, and a dedicated Q&A forum are the features of this training program by IIDE. A certificate of completion from this award-winning institute is of value in the industry as proof of your skillset.
Proideators offered SEO Training in Bhopal:
Proideators is a pioneer in e-learning and a chief certification training provider in India. They progress with a vision to become globally acclaimed innovators meeting the educational needs of professionals. They aim to impart empowerment through education and shape dynamic leaders and professionals of the next generation.
The institute prepares programs, tests, and lab projects for professionals globally to succeed in certification exams. They also help their learners to apply for the certification exam they choose. In addition, Proideators deliver their training programs on Digital marketing through live classroom training, corporate training, and institutional training. The following are the course details of the SEO course by Proideators:
Course: SEO Course
Duration: Not available
Fee: Not available
Syllabus:
Web Introduction
SEO Fundamentals
Keyword Research
On-Page SEO
Off-Page SEO
Local SEO
Content Marketing
SEO Reporting
SEO Tools
Algorithm Penalty Control
SEO Audits
Benefits
Live training, Industry expert trainers, free backup classes, post-training support, and personalized training are the features of the SEO training program by Proideators. The program helps one attain a high ranking for their webpage on various search engines. The institute has a dedicated recruitment team that ensures enough interview opportunities for every program participant. Content writing skills are mandatory for the SEO training program at Proideators.
FAQ
Is it possible to learn SEO in one month?
One month is sufficient to get a basic idea about practicing SEO. However, it is necessary to update your skills and adapt to the changing search engine algorithm from time to time.
Is a career in SEO a good choice?
SEO is a good career choice for people interested in digital marketing. The career demands continual learning and holds many prospects.
Is it hard to master SEO?
SEO is not difficult if you get your basics right. You should invest time and effort to learn SEO concepts.
Conclusion:
For each of your online queries, popular search engines like Google, Bing, or YouTube bring an excessive amount of information. Still, most of us try to find the solution to our query from the first or second result pages. So it is a need for time for businesses and brands to rank high in search engines.
And such a necessity for businesses brings a great scope of success for qualified SEO experts. Now you are familiar with the best 11 SEO training in Bhopal. Wait for no further to upskill yourself and to attain your career goals.
The content writing sector is booming & flourishing! Any business wants an online presence to prosper, and quality is one of the most important things that will allow it to stay competitive in the market. However, the need for content writers and online content writing jobs in Surat has risen dramatically as a result of this. People also continue to study how to write material and improve their writing abilities. Content authors’ professional chances have risen as a result of their Content Writing Skills. There is a wide difference in demand and the availability of skilled content authors. As a result, content writing is a popular job choice these days. Are you interested in pursuing a career in it and searching for content writing courses in Surat?
What is Content Writing?
Content writing is a digital approach to communicating ideas and information. Every day, hundreds of individuals consume digital media and content and that is how they interact with various businesses. Although digital media has fueled the fire for content creation, the world has been interacting with material for a long time.
The content included journals, newspaper articles, poetry, and those wonderful marketing pamphlets. You are reading a piece of content writing if you are reading this article. From social media posts to the scripts of videos binge-watched by billions of YouTube subscribers, content is everywhere.
Content writing, like traditional writing, comes in many different forms. Here are some basic content writing examples.
• Blogs
A blog is a type of digital journal in which the author provides information about a certain topic. It is a website that contains articles that teach or instruct the public about a particular subject. Businesses utilize this type of marketing to tell customers about their products and services as well as their specialization.
Copywriting is a type of content writing with a difference in the writer’s aims. This is mostly employed as a form of advertising in which the content is written in such a way that it persuades the reader to take action, which can result in sales for the company.
• Social Media Writing
Social media writing, as the name implies is writing for social media platforms such as Instagram, Facebook, and Twitter. Many businesses want to grow their brand through social media platforms and to accomplish so, they require writers who can create engaging captions.
The written format of how a video will run is known as a video script. It contains dialogues, scene descriptions, camera cues, and the entire blueprint of a video’s processing. Before going into production, everything of the visual content in a video starts on paper.
• Emails
Today, more than 99 percent of email users check their inboxes every day, providing marketers with yet another opportunity to communicate with potential customers. The emails, on the other hand, must be written in such a way that users will respond and become interested in their product; here is when the content writer comes in. A content writer produces the email’s copy, headings, and body to make it more convincing and action-oriented.
• Technical Writing
The most challenging aspect of content writing is technical writing. Technical writing, in simple terms, is a method of converting technical jargon into easy-to-understand, user-friendly, and straightforward information. Scientific papers, medical articles, API documentation, product manuals, and other technical texts are the most common types of technical writing.
Importance of Content Writing
Because of the internet boom that hit us a few years ago, content writing has become one of the most sought-after skills in nearly every profession. They use the online mediums to purchase movie tickets, flights, jobs, and everything else now that they’ve been consciously heard. The purpose of an increasing number of online firms is to reach their target audiences, which they do through generating content.
Putting random information on a website won’t get it anywhere, whereas a well-optimized piece of content can attract the attention of millions of people. As previously said, the millennial population has a higher proportion of students and graduates, and as a result of shifting demographics, high-demand professions such as “Design Writer,” “Blogger,” and “Copywriter” have replaced traditional occupations.
There are numerous content writing courses in Surat but to decide which one is to pursue might be tough because we all are looking to the equally attractive and best content writing courses in Surat.
Scope of Content Writing
Businesses now face more competition than ever before, and if they want to succeed in their field, they must have an online presence. They require specialists that can express their vision to the audience with precision and clarity to have a compelling online presence. Content writers play a critical part in establishing a company’s brand. It can be a good choice if you’re looking to change careers or do anything part-time.
Furthermore, content writing allows you to work from home, which means you won’t have to change locations and will be able to earn money from the comfort of your own house. You may also share your knowledge in the form of content and earn money from it.
If you have a skill or expertise you’d like to share with the world, content writing is the ideal way to do it while also making money. You can create a blog or work as a content writer for hire.
Surat is well-known for its thriving diamond and textile industries. Another Gujarat city emerges on the list of India’s wealthiest cities. It is also known as “The Silk City,” “The Diamond City,” and “The Green City” since it is one of India’s cleanest cities. The content writing course is proving to be a successful industry in Surat. The number of institutes offering content writing courses has increased significantly.
Taking a content writing course is the greatest way to learn more about the subject of the content. Surat is bordered on all sides by the best of West India. Surat offers a wide range of content writing opportunities. Because the writing domain is prevalent in every business, there are several opportunities for freelance content writing jobs in Surat.
All prospective authors should take content writing classes in Surat to sharpen their talents in preparation for higher-paying jobs, more professional prospects, and opportunities to advance in their writing careers.
Skills you Need
Content writing is a difficult nut to crack, and like other professions, a content writer must be equipped with the necessary skills to succeed. As a result, having the following talents will help you develop in your content writing job. All of the content writing courses in Surat listed below can help you improve your skills in these areas and equip you to work as a professional content writer. Here are the qualifications you’ll need to work as a content writer.
• Good Writing Skills
To work as a content writer, you must have this ability. Nobody likes a poorly written text with several grammatical errors and a limited vocabulary. A content writer should be able to comprehend the target audience and write in a clear and concise manner. Not only should one know proper grammar, but they should also be able to change the tone of their text depending on the intended audience.
You can develop this talent by enrolling in one of the content writing courses in Surat. They will give you the tools you need to develop your writing skills and become more proficient. You should also be proficient in the skill of editing and modifying your work. A well-written and well-organized piece will make you appear more professional and offer you a leg up on other content writers.
• Research Skills
In addition to excellent writing abilities, one needs to possess exceptional research abilities. A content writer may not be well-versed in all subjects, but he may work in any specialty and should tailor his knowledge to the needs. As a result, he must possess research abilities that will enable him to discover fresh information and solutions to difficulties related to the job.
It is necessary to learn hard skills in order to become a content writer, but it is also necessary for a content writer to have soft skills that will help him advance in his career. To succeed in the company, a content writer should have the discipline to complete tasks on time and superior communication skills. Furthermore, having a desire to learn new things is a valuable trait that can assist a content writer in overcoming challenges in his work.
The following is a list of The Top 9 Content Writing Courses in Surat
1. IIM Skills:
IIM Skills is a recognized institution dedicated to providing the best training in the field of content writing. This institute, which is based in New Delhi, has spread its wings throughout India and the rest of the world. This college has established itself as one of the best institutes for Content writing courses in Surat, garnering great evaluations and comments from all around India.
IIM Skills has designed its course structure in such a way that it can guide even a layperson who is new to the content writing field. Adding a point, This course format was created by industry specialists. In the following curriculum, applicants will learn how to write content:
After completing the course, the aspirant will have a greater understanding of WordPress, numerous sorts of content writing, and the ability to develop their own brand using a blog. They will make you familiar with SEO, keyword planning, plagiarism avoidance, numerous tools for creating useful content, audience-building approaches, and ways to make money from content writing freelancing. Also, with the Best Digital Marketing Course in India, you may learn about an integrated digital marketing approach.
Key features
IIM skills provide the following significant benefits.
• Three months of guaranteed internship.
• Lifetime technical consultation support
• A first press release can be published on an internet news portal.
• A person’s initial press release might be published on an internet news portal.
• Access to complementary tools worth INR35000 for life.
• Online training is available.
• They also assist with HubSpot’s content marketing certification program.
Fees Structure: The total cost of the course is INR 14,900 +18% GST (till date)
This is one of Surat’s greatest content writing classes. Skill Upgrader has put together a comprehensive set of online content writing courses. The course is designed with the help of a professional in the field. This is a one-of-a-kind online course designed specifically for aspiring Surat content writers.
Skills Upgrader provides its participants with the greatest learning environment possible. The course is designed around abstract and realistic topics and ensures that learner gets complete knowledge of content writing.
4-weeks of training
16+ hrs of class
70+ hrs of practical assignments.
It provides enrolled students with free content writing tools worth Rs.40k which helps them learn faster. Dedicated placement support provides job assistance.
3. Udemy
Udemy is gaining prominence by leaps and bounds. It aids you in accomplishing your goals regardless of your location. Their online content writing lessons are highly interactive and contain downloadable teaching materials, activities, and resources. A graduation certificate and a lifetime entry to the course are incorporated into the program.
Udemy is a learning platform that brings people from all over the world together with the greatest educators to help them better their life. It offers both free and paid courses. They have a user-friendly interface that is simple to utilize.
Coursera is an online platform. Trainers from all across the world contribute to Coursera. It gives you a lot of choices in terms of language, level, competence, university partner, and learning materials. There are many options available. Choosing the best course is important. The Strategy Of Content Marketing is one of Coursera’s top-rated and best-selling content authoring courses.
The Strategy Of Content Marketing– This course is offered by the UC Davis University of California. The rating for this course is 4.5/5. The content marketing ecosystem, strategic context, content marketing strategy, forms of content, and how to manage your content are all covered in this course. In the Coursera learning module, there are many courses are under the content writing program as per your required specifications.
5. Leads Academy
The Leads Division’s Writing Program was developed in 2006 by a collection of marketing, content, and human resource preparation specialists. They have a good understanding of pupils and can design and implement short, high-impact programs. They’ve set up online research and development centers for a variety of businesses and universities.
As an organization, they strive to make a significant difference in the lives of students, organizations, and institutes. To be a good content writer, you must understand the writing process, know exactly what the consumer wants, be able to interact with specialists from different fields, and complete tasks on time.
This course is designed to help you improve your writing skills for the rest of your life. The course is built around a set of key competencies that have been thoroughly explored and can help you understand the crispness of writing.
6. Digital Academy 360
Surat-based Digital Academy 360 offers online content writing training. The content writing credential curriculum covers all areas of content development and website design, as well as professional competency. The classes are conducted by in-field professionals. It focuses on learning ability and supports the development of language command. Overall India, they have more than 15 centers, and their fee is affordable.
ECT is a well-known institution that offers multi-domain training, including content writing lessons in Surat. This organization has been in operation for more than 8 years and is well-known among students and professionals. The content writing course is designed with freelancing as a primary goal in mind so that students can work as freelance content writers in Surat.
It provides an internship opportunity for students to learn more realistic and technical aspects of producing material, such as how to find clients, produce, and follow procedures. It holds interactive sessions in which students interact one-on-one with their professors to get the most out of the topics.
8. NestSoft
When it comes to content writing courses in Surat, NestSoft is a well-known company. It has been offering the courses for a while, and the students and practitioners have been very pleased with their content writing courses in Surat. For a long time, NestSoft has provided technological tools and facilities, as well as training. The course is primarily focused on teaching students how to become content writers in Surat, but it also includes some general SEO topics.
9. Living Bridge
Living Bridge is a platform that aims to provide content writers with the knowledge and preparation they need to succeed. If you have the talent, they will make sure you get the proper coaching and mentoring you deserve by putting you in touch with top-tier industry veterans. The workshop modules address both the fundamentals and the intricacies of content creation.
It fully and engagingly walks you through numerous colors of this specific issue. Living Bridge provides training in blog and content writing, two of the newest and most popular kinds of blogging. The course will show you how and why the styles collide, as well as what constitutes a successful blog and well-written material.
In a day where everyone has access to an abundance of knowledge and information, the reader is doing you a favor by reading your article. As a result, you may ensure that you do not disappoint them by structuring appropriate and compelling material.
FAQs
1. How to become a content writer?
You can either self-learn or enroll in a content writing course to become a content writer. You can choose a program from this list of the top 9 content writing courses in Surat. Self-learning can be challenging. Although there are many free materials available, you have to be extremely disciplined and possess excellent research skills. You can enroll in a content writing program, and the institute will assist you in landing a job and making the path easier to follow. If you’re just doing it for fun, you can start with free materials and work your way up to paid courses.
2. How much does a content writer make in Surat?
Initially, a content writer may earn anywhere between Rs.10,000 to Rs.25,000. You will be paid significantly more if you have more experience and produce excellent results for your clients.
3. Are there any free content writing courses available?
Although there are no complete free content writing courses available, you can try a variety of courses to master the skills needed to become a content writer. On HubSpot and Coursera, you may discover a variety of free content writing courses to get you started. Additionally, you can learn about content writing by watching movies on YouTube and reading blog articles from other websites.
4. Which are the best institutes for content writing courses in Surat?
IIM Skills, Udemy, Skillshare, ETC are some of the best places to find good content writing courses in Surat. These sites provide you with a variety of options, as per your need and demand you can choose the required content writing course.
Conclusion
Content writing is an in-demand skill. Businesses seek well-versed writers that can effectively express their company’s ideas and vision to their target market. It’s also a lucrative side hustle or location-independent job. Instead of looking for a job as a content writer, you can start freelancing and use your skills to create your brand. To get started, you’ll need adequate advice and the necessary tools to get you started on the right track.
You may simply carve your way in this profession with the help of this list of top 9 content writing courses in Surat. Try out some free classes before investing in paid courses to see if this is the appropriate path for you. You can begin your career as a content writer after pursuing training from the best content writing courses in Surat.
Technical writing is a one-word substitution for the line- simplifying the complexities. It is a recognized field in the West. But in India, it is gaining prominence. As a result, the knowledge about technical writing is petite, but the interest level is high. Many start researching technical writing with the perspective that it is a high-paying job. At the same time, others flock to the idea to get a chance to upskill themselves. So for all those looking for technical writing courses in Lucknow! Let us dive into the realm of technical writing and find out what learners should expect from the domain.
The ‘way of life is a precise definition of culture. Culture is passed on genetically and through education to each generation to provide to them with the meaning of life. However, the way of life has to be tailored for survival. Therefore, culture is constantly evolving.
Today our culture is exploring the power of technology, and therefore our reality is techno culture. Have you ever realized why you are searching for technical writing courses in Lucknow?
The reason is there is an utter need for technical communicators when we say that technology is our culture! That itself gives birth to many working opportunities. One such massive opportunity for the world today and tomorrow is technical writing.
However, before we jump into knowing the available courses for technical writing, let us take a few questions related to the domain.
What is a Possible Definition of Technical Writing?
It is gathering, organizing, and structuring technical data and information. The information can be related to the subject or skill-specific topics such as
Computer applications
Medical procedures
Website pages
Social media sites
User manuals
This field is about communicating the technique of things to the people. But while searching for technical writing courses in Lucknow, you must be thinking what is the goal of technical writing? Well, that is exactly what the next question is about.
Is There a Defined Goal of Technical Writing?
Yes! The purpose is to expand the knowledge of readers and simplify the information so that the readers can comprehend what they read. Technical writers get knots out of the highly complex processes so that people can understand concepts clearly. This idea is the root of technical writing from which stems other goals.
What Are the Various Categories of Technical Writing?
Some categories of technical writing are as follows-
The Advantages and Disadvantages of Pursuing Technical Writing?
When searching for technical writing courses in Lucknow, you must have thought a zillion times whether or not technical writing is the right career option. Well, glance over the advantages and disadvantages of technical writing yourself before you pursue a course related to it.
Disadvantages-
Difficulty in getting an entry-level job.
Constantly creating creative documents while adhering to the set guidelines.
Chances of regularly doing a certain kind of work which can make room for monotony.
Lifestyle flexibility is not affordable.
Advantages-
The average base salary for technical writing is higher than many other commonly known jobs.
It is much easier to find a technical writing job because it’s gaining prominence day by day.
Finding new clients is never a concern when technical writing is concerned.
There is a variety of technical writing jobs in the market because the world is online, and everyone is in need of technical communicators.
Now, that we have taken a few questions related to technical writing, let us peep into the world of technical communication through some of the best technical writing courses in Lucknow.
Top 8 Technical Writing Courses in Lucknow
1. IIM SKILLS
The professional courses at IIM SKILLS can render highly rewarding careers to their learners. The reason is the fundamental requirements of the learners such as –
Practical Learning
Trainers being well-versed with the subject matter
Placement Assistance and,
Flexible study schedules
These are the key features of the courses at IIM SKILLS. The global leader has realized that technology is a magic wand that has revolutionized the world today and therefore it is the future of tomorrow.
The institution is aware that technical writers are gelling technology and the layman and therefore technical writing is a need of today rather than a choice. So if you are looking for holistic technical writing courses in Lucknow then it can surely be IIM SKILLS.
There is always a framework that you follow when writing software documentation regarding API. Technical writing is narrowing things down to one simple point and then structuring the idea to make it readable for others.
API which is an application programming interface makes the communication between two software applications swift and easy. Therefore, this Udemy course by JPDocu School of Technical Writing is aimed at explaining the meaning of API and providing simple steps for powerful API document writing.
Course Name: Technical Writing: How to Write API Software Documentation
Course Duration: 1.5 hours on-demand
Course Fees: Rs.490
The course structure is as follows-
Definition of API
Benefits of using an API
Creation of API and API documentation
API types
Who reads an API documentation
The framework of API documentation
Structure of API documentation
How to test an API call
Using Swagger UI to write API documentation
What is Swagger?
Benefits of using Swagger UI
How to create an API introduction page?
Process of editing API information
Tags for the API
API operations and paths
Documenting the parameters of API
Exporting the API documentation
If you want to study how to write simple yet impactful API documents then check out Udemy.
3. Udemy
When software documentation is concerned knowing DITA XML is imperative. Writing with an authoring tool such as Oxygen XML is an advanced level of learning for a technical communicator.
However, the course is created in such a manner that a person without any prior knowledge of DITA will be able to comprehend the tool. In the process you will receive a trial license to access therefore, this course can be a great learning experience for those who are looking for technical writing courses in Lucknow.
Course Name: A quick start to technical writing with DITA
Course Duration: 1.5 hours on-demand
Course Fees: Rs. 490
The syllabus of the course is as follows-
The fundamentals of structured writing
Tool installation for writing with DITA
The perspective of authoring
The idea of information architect
Idea of DITA Map
How to create a DITA Map?
Writing related to a DITA concept topic
What do you mean by a DITA topic?
Elements of DITA
HTML5
If you want to access this course then explore Udemy.
You can boost your online presence with simple and effective techniques. Master the skills by enrolling in the highly recommended SEO Courses in Lucknow
4. ECT [Option 1]
Companies like Amazon, Google, and Intel are aggressively hiring technical writers. Do you think you have a knack for technical writing but cannot think of a course that will cater to your learning needs? ECT is your answer then!
Why? ECT is a government-recognized institute that has curated two courses as per the needs of the learners. So here one institution is providing two lucrative learning options for your search for technical writing courses in Lucknow.
If you require adequate knowledge to start your career as a technical writer, you can then choose option 1(Technical Writing Course).
Furthermore, if you want to strengthen your knowledge of technical communication and wish to learn the fundamentals of HTML and JavaScript then you can choose option 2 (Technical Writing Course+ [HTML+CSS+JavaScript]). Either way, any course is beneficial for your career so choose whichever course suits your situation.
Course Name: Technical Writing Course
Course Duration: 3 months
Course Fees: Rs. 19,999
The course syllabus is as follows-
The idea of technical writing
The job of a technical writer
Various types of Documentation
Functional and task-specific documentation
Lifecycle of a document
Grammar and styling techniques
Sentence construction and fragments
Awkward Sentences
Verb power
Parallel structure
Meaning of Information Architecture
Who plays the role of an Information Architect
Principles of Information Architecture
Metadata
Taxonomies
Markdown(meaning)
When to use a markdown?
Common syntax(for markdown)
GitHub
Use of GitHub Wiki for software documentation
What is GitHub markdown
How does XML work
When to use XML for software documentation
XML Elements and Attributes
Know-how of JavaScript Object Notation(JSON)
JSON(data types)
JSON objects
JSON vs. XML
DITA( Darwin Information Typing Architecture)
Fundamentals for Structured Writing
DITA(authoring point of view)
DITA(information architecture point of view)
DITA tools
Use oxygen XML
Working on the first project of Oxygen XML
Adobe Frame Maker
Use of Adobe Frame Maker for software documentation
Oxygen XML Editor vs. Adobe Frame Maker
Microsoft Word Vs. Adobe Frame Maker
Features of Adobe Frame Maker
Overview of API Documentation
What is the idea of REST?
Parameters of Query
Use of Swagger UI for API documents
Meaning and rules of Agile Documentation strategy
What is a technical writing portfolio?
Interview Preparation
Open source projects(benefits)
How to select high-potential projects
The Beginner-friendly tools-
Microsoft Word
Snag IT
Microsoft Visio
PowerPoint
Photoshop
Macromedia RoboHelp
If you wish to connect with ECT for further details,
Learning HTML elements(Html, title, body, heading, and much more)
The HTML web structure
Web page structure(links, page titles, page structure, and attributes)
Aspects of HTML tables
Basics of CSS
Visual Rules
Working with HTML and CSS
Semantic CSS
JavaScript
-Basics
-Conditionals
-Functions
-Scope
-Arrays
-Loops
-Objects
-Iterators
-Errors and Debunking
Fundamentals DOM(Document Object Model)
Interactive website with JavaScript
Async JavaScript And HTTPS Requests
If you wish to connect with ECT for further details,
Contact-
Tel: +91-7827916060
Email: ask@ect.co.in
6. LinkedIn
The following technical writing courses in Lucknow by LinkedIn are curated for beginners and intermediate learners(since many of you searching for technical writing courses in Lucknow are beginning the journey as technical communicators) Since this course is a quick start guide it helps the readers to understand what to expect from the field of technical writing.
This course deals with topics related to
-The components of technical writing
-Incorporating best writing practices
-The use of plain language and much more
Course Name: Technical Writing: Quickstart guides
Course Duration: Self-paced
Course Fees: Rs. 899
The course curriculum is as follows-
Sequencing and separation of tasks
The use of visuals in your guide
How to rest your quickstart guide on the user manual
How to incorporate your quickstart guide from the input of the users
The importance of addressing your users directly
Providing concepts before the steps and not in between them
If you wish to enroll in this crisp guide to technical writing then type the course name on the search bar of LinkedIn Learning to know more.
The certificate course for technical writing at Tech Writer is aimed at strengthening the knowledge of the learners who want to upskill themselves to perform better in their existing careers.
Furthermore, those who are looking for technical writing courses in Lucknow with an aim to develop a technical language to become an effective technical communicator.
In addition to this those who want to produce documents that have high readability and valuable content. Tech writer has curated set-off courses that will fulfill the above learning needs.
Course Name: Basic Certificate in Technical Writing
Course Duration: 90 hours
Course Fees: $975(per course)
The package courses are as follows-
Introduction to Technical Writing for Industry
Intermediate Technical Writing
Advanced Technical Writing
The course structure for (Introduction to Technical Writing for Industry)-
The meaning of technical communication
How to become a professional technical writer?
The purpose of documents
Reviewing and designing documents
The personal perception of technical writing(how was it shaped)
The correct use of visual display
The need for visual analysis
The Gestalt principle for design
Task analysis
Fundamentals of grammatical structure
The various levels of technical editing
The rhetorical situation(the loop of audience-purpose-context)
The course structure for (Intermediate Technical Writing)-
Healthy design practices for writing headings, titles graphics, and tables.
Audience and task analysis
Writing instructions for audiences
Curating special notices and graphics
Writing project
The course structure for (Advanced Technical Writing)-
The role of fresh technical writers
Components user-centered designs
Principles of latest technical writing designs
Learning that communication is dependent on user experience
Different levels of editing
Recording and editing data
Impact of Visual Design
If you are perplexed about which course to pick, then
Contact,
Tel: 706-216-3406
Email: contact@techwriter-certification.com
8. Henry Harvin
For simplistic writing, you surely need exhaustive learning. However, it is nowhere written that learning cannot be interesting if there is a lot to comprehend.
With this thought, Henry Harvin has come up with a course that will not only give voice to those writing instincts in you but will also introduce you to your creative side which is much needed for technical writing.
Technical writing though complex cannot be dry and devoid of creativity. So if you are looking for power-pack technical writing courses in Lucknow, Henry Harvin can surely be an option.
Course Name: Technical Writing Course with Gold Membership
Technical Writing Software tools (Microsoft Word, Macromedia RoboHelp, Adobe Frame Maker, Snag IT, MS Visio, PowerPoint. Photoshop)
Eliminating Variance
Eliminating Anthropomorphism
Eliminating noun trains
Create MS Word Template
Template paragraph styles
User Guide (Manual)
Release Notes
API Documentation
SDK (Software Development Kit) Documentation
Market Requirements Document (MRD)
User Requirements Document (URD)
DITA Tool
API Documentation
XML authoring tool
Business communication
Interview Preparation
Techniques of resume writing
The tools Covered are as follows-
Authoring Tools
MS word
Notepad++
Google Docs
Screen Capture tools
Snipping tool
TechSmith Snagit
FireShot
Greenshot
Lightshot
Image Editing Tools
Paint
Adobe Photoshop
Snagit
Spell Check Tools
Grammarly
Languagetool.org
Technical Writing Software Tools
Microsoft Word
Macromedia RoboHelp
Adobe Frame Maker
Snag IT
Ms Visio
PowerPoint
Photoshop
Overview of the DITA Tool
Overview of API Documentation
Overview of XML
If you want to build your value as a technical writer then,
Contact:
Tel: +91 9891953953
Frequently Asked Questions: Technical Writing Courses in Lucknow
1. Does Google hire technical writers?
Yes, Google does hire technical writers. To increase your chances of getting selected –
Build a profile that represents a variety of documentation
Follow the right style guides
Learning to code is essential
Be open to learning complex technologies at a fast pace.
Explain the jargon in the technical or scientific information in a simplified manner.
2. How much time does it take to become a technical writer?
The duration could be as short as 3 months to as long as 4 years.
3. Are technical writers in demand?
Yes, this is the age of technical writers. We need technical communicators to disseminate technological and scientific knowledge.
4. How to become a technical writer?
You need to be a graduate to begin the journey of a technical writer. Therefore-
Complete your graduation
Enroll in a technical writing course
Select your niche to start creating technical documents
Build a portfolio
5. The salary of technical writers in India?
A technical writer in India may earn a minimum of Rs.5,97,587 per annum.
Conclusion
Technical writing is either a fascination or an urge today. Whether it is a fascination for you or an urge, you will realize that only when you select a course from the above list and pursue it. Hopefully, you can end your search for technical writing courses in Lucknow here and go onboard a fresh learning journey.
In the wake of digital marketing, SEO has emerged as a hot and desired skill. If you also covet SEO skills and have finally come up with a decision to enroll in an SEO course, you must be thriving to find the most suitable course. Thus, here we bring you the review of one of the most advanced and practically-oriented SEO courses. Grab a seat and a cup of coffee, and read on about the IIM Skills SEO Course Review. We are sure, by the end of the article, you will be in a good position to make an informed decision.
Now, before we roll up our sleeves to plunge into the IIM Skills SEO Course Review, let’s have a quick discussion about SEO. Feel free to skip to the next part, if you have a working knowledge of SEO.
What is SEO?
SEO stands for Search Engine Optimization. It involves working on varied factors to drive organic and free traffic to your website. In simpler terms, it is the art of improving your site’s visibility when people search for a query or term.
How Does Search Engines Work?
Search engines work in infinitely surreptitious ways. Broadly speaking, there are over 200+ factors that Google uses to rank pages on the Search Engine Results Page (SERPs).
Let’s break it up to learn how a search engine works. Fundamentally, search engines use 3 processes, namely:
Crawling
Indexing
Ranking
Crawling:
Search Engines like Google or Bing set out crawlers or bots to crawl and collect information from the web. They discover and re-discover new sites or pages, updated content, changes to existing sites, or dead links.
Indexing:
Indexing is similar to bookkeeping in a library. In this process, the accumulated information is organized in the giant webserver to enable a super-fast response to search queries.
Ranking:
The ranking is the process used by search engines to place web pages on the SERP. As mentioned before, there are numerous elements that determine the place or position of a particular page on a search engine.
That reminds us of the famous writer’s joke. If you want to hide a dead body, mask it on the second page of Google. Why? Because no one visits the second page of search engines.
Moving along, let’s find out more about the importance of SEO.
Why is SEO important?
The paradigm shift in marketing to online marketing standards has made SEO more than ever important.
As per a study conducted by Search Engine Journal, 49% of marketers claim that organic search brings the highest ROI among all the digital marketing channels.
While that speak volumes of the impact of SEO on digital marketing, yet here we look at some more benefits of SEO:
Optimized visibility that brings in more clientele.
Nurture credibility and trust with the audience
Increased website traffic
Power-up user-experience
Foster growth of the Brand
Local SEO encourages traffic, engagement, and conversions
influences buying cycle
Cost-effective method
Leads to increased ROIs
That’s all about the basics of SEO. Now, it’s time to take a plunge at the glorious institute offering phenomenal courses.
Unveiling IIM Skills Institute
In the ed-tech space, IIM Skills is a pre-eminent name for its efficient and competent courses. Headquartered in New Delhi, the institute has spread its wings and blurred the lines nationally and internationally. Counting the numbers, they have reached 35 countries and trained more than 25000 students. With a proven track record, IIM Skills is a leading name in online education providers.
The mission of this renowned institute is to provide world-class education at affordable pricing. And, truth be told, they have achieved it to a large extent. Moving along the same lines, they are in perpetual search of in-demand professional courses to fulfill the needs of professionals to upskill themselves.
One of the main reasons why IIM Skills prides itself and accumulates immense praises is the brilliant faculty. They are the real asset of the institute with expertise and experience to teach the subject matter. They are subject-matter experts and qualified as industry leaders in the market.
Courses Offered By IIM Skills
The prestigious institute is prevalent among the masses for its high-quality mastery-level courses. What makes them the best in the market is their full coverage- from basics to advanced wisdom. All the courses are exquisitely designed to cater to the needs of aspirants from all walks of life.
Each of the courses is considered best in the market for its state-of-the-art techniques and ingenious learning methodology.
With an accelerated growth rate, the institute aims to launch new courses in 2022 and beyond:
Entrepreneurship
Data Science
Artificial Intelligence
IIM Skills SEO Course
The Advanced SEO Course by IIM Skills is a masterpiece that is cut out for people with a verve to learn SEO best practices. The 4-week SEO training comes up with 16 hours of live lectures and 2 live projects. Besides, practical assignments and weekly assessments are a part of the program to provide enough hands-on learning.
After the culmination of the one-month course, there is a 2-month paid internship with a fixed stipend of 6K. The “Learn as you earn” approach makes it a coveted choice among the masses.
Continuing on the premises of curriculum, it embodies A to Z of the SEO world. The courseware is cut out into module-sized pieces for easy comprehension and quantifiable learning. Let’s unravel each of them one by one:
Module 1: Introduction to SEO
This introductory module orients about SEO, its types, its effectiveness in the world of digital marketing. Moreover, it familiarizes the time required by SEO to show valid results.
Module 2: Setting Up Niche
This module is a forerunner in the area of niche. Learn about the perfect niche for your website; understand website credibility, user interface, and user experience.
Module 3: On-page SEO
This is an eye-opener for all the on-page optimizations techniques beginning with keywords, meta descriptions, pillar content, image optimizations, canonical URL, redirects, and what not!
Module 4: Off-page SEO
Learn about backlinks, their types, and generating quality backlinks; more about content marketing strategy, Google my Business, Local SEO, Guest blogging, etc.
Module 5: Technical SEO
This particular module is technical and takes up all the intricacies of technical SEO. These include HTTP and HTTPS servers, CDN, XML sitemap, speed optimization, 301 redirect, 404 errors, permalinks, broken links, schema, internal and external links.
Module 6: Search Console
Beginning with the registration process of the search console to its benefits, usage, and implementation- all come under the umbrella of the Search console module. Among other things, it covers URL inspection, site coverage, site map, disavows links, etc.
Module 7: Google Analytics
Learn all about Google analytics, custom reports, audience geography and overview, acquisitions, and traffic behavior.
Module 8: Reporting in SEO
As the name suggests, the module takes up SEO reports- both weekly and monthly, and progressions.
Module 9: Bonus
Last but not the least, the bonus module endeavors to groom you for job preparation. Career planning, interview preparation, resume, etc come under this unit.
Prevalent Reasons to Choose IIM Skills SEO Course
Proficient Mentors
The well-qualified expert mentors are the real gem of the institute. Not only are they subject matter experts, but also possess the requisite skills to impart education in a comprehensible manner. As a result, aspirants benefit the most from the course.
Absolute Live Virtual Training
Unlike other institutes that offer pre-recorded video lectures, IIM Skills tyrants the online ed-tech space. Why? That is because of their live interactive sessions where students are not only passive receptors of knowledge. They eventually participate in the learning process and acquire experiential knowledge.
Flexible Batches
With all the hustle-bustle in fast-track lives, taking out time to study becomes almost impossible. Whether you are a college student or a working professional, learning something new seems out of the league. To resolve this pertinent issue, IIM Skills provides flexible batches. You can learn at your own pace, attend weekend batches, and even request backup classes.
User-friendly LMS
Online learning is no rocket science, especially with a user-friendly LMS. Learning Management System or LMS is a no-brainer, which anyone can use conveniently. All you have to do is log in, and all the resource material, tools, and recorded lectures are available in a systemized manner.
Practical Exposure
The new-age skills like digital marketing, SEO, SMM are all practically-oriented. Theoretical knowledge of these skills will lead you nowhere. Keeping that in mind, IIM Skills SEO Course is 100% practical-focussed with practical assignments, weekly assessments, case studies, and live projects. It makes the course a significant player in the market and justifies the IIM Skills SEO Course Review.
Paid Internship
Additionally, the 1-month course is seasoned with a 2-months paid internship program. The stipend is fixed at 3K. In this internship program, you get to choose your specialization and get the working knowledge of the same. Whatever you learn throughout the program is put to use, thus accentuating your learning curve. Besides, this adds up to your portfolio and resume as well.
Free Tools
If all of that was not enough to convince you, the SEO program provides free tools worth INR 20K. The apparent tools in the toolkit are Google Search Console, Ubersuggest, KWfinder, GTMetrix, SEMRush, Backlink Auditor, and more.
Lifetime Access and Support
It is tricky to get all things settled up in the brain at once and forever. So, you might want to revamp your knowledge bucket. For that purpose, IIM Skills provide lifetime access to LMS. What it means is that you can simply log in and get access to recorded sessions, updated knowledge, and all the resource material.
The benefits don’t end here. The way they offer lifetime access; likewise, they provide lifetime support. In simpler terms, you can reach out to mentors for support, guidance, and aid at any point in your life. They will enlighten you with the best possible path at no extra cost.
Master Certifications
What has made IIM Skills a globalized institute is its master certification, which is recognized all around the world. Post the one-month training program, you get to take an online-based MCQ examination, clearing which will accolade you with the Master Certifications. These certifications are a big plus to your resume and add stars to your LinkedIn profiles.
Placement and Interview Support
These skill development courses have one thing in common; they don’t end with the learning. In fact, the tail-end of the program is just the beginning of a career arc. That being the case, IIM Skills offers both placement support, interview preparation, and resume preparation. Thus, ultimately, getting you ready for the real-world market. Thus, it adds up more stars to the IIM Skills SEO Course Review.
Here are some of the top-rated companies that IIM Skills has trusted tie-ups with:
With a dedicated placement cell, IIM Skills provide placement support. More so, they brace you up for the threatening interviews. Along different lines, if you wish to set up your own SEO agency or website, they hand-hold you with all the necessary steps.
Acquired Skillset
This section forms an integral part of the IIM Skills SEO Course Review. Why? That is because modern-age learning is incomplete without skill acquisition. Hence, in this section, we will discuss the requisite skills that you will embrace in this SEO learning program:
Research proficiency: Thoughtful research is intrinsic to an effective SEO-based strategy. IIM Skills Advanced SOE course teaches you this art of proper research to get an upper hand over your competitors.
Writing Prowess: This course polishes your SEO-writing skills for copywriting, social media marketing, SEO writing, and blog writing.
Critical Thinking and Analytical Mindset: It brushes your inherent skills to analyze, determine, and resolve problems efficiently. Moreover, it arms you with the requisite analytical mindset to make rational decisions.
Technical Skills: To make you a tech-savvy SEO specialist, the program ingrains HTML and CSS skills.
Data Insights: You will learn to accumulate relevant data and turn it into actionable insights to maximize productivity.
Learn to Adapt: SEO is an ever-changing field with new algorithms coming up time and again. Learn the techniques to keep abreast of the latest SEO trends and updates.
SEO fundamentals-check, institute knowledge-check, course awareness-check, inherent features-check, now it’s time to drill down the IIM Skills SEO Course Review. Let’s get started!
Alumna Reviews on the Course- IIM Skills SEO Course Review
In this section, we will have a look over the alumna reviews, who have taken the course and provide their relevant words for the new aspirants.
Surya Pratap Singh, an SEO Executive at EaseMyTrip summarizes the IIM Skills SEO Course Review as:
Another alumna, Aarti Bhasin, who is designated as SEO lead in Muthoot Finance Ltd, Bangalore appreciates the course in the following review:
Vinay Sharma, who hails from New Delhi, and is the founder of TheDigitalVerve is now successfully able to manage his website. He thanks IIM Skills in the following manner:
IIM Skills SEO Course Review
After witnessing the praiseworthy messages from the alumna, and thorough research about the course, we conclude the IIM Skills SEO Course Review. The course is a true benefactor for anyone with a zest to chip in their SEO skillset.
On a scale of 5, we would give them 4.9 stars. Why? Let’s go down memory lane. Qualified mentors, up-to-date curriculum, state-of-the-art teaching methodologies strengthen the core of the course. What makes it super-fun is the live interactive sessions with a tint of humor and lots of learning. The IIM Skills SEO Course Review doesn’t end here.
Another thing that makes it paradigmatic is that equal focus is laid on theoretical as well as practical learning. The theory adds up to your arsenal of knowledge, and practical exposure in terms of projects, assignments, and tasks reinforces your real-time learning.
While the courseware is engineered to suit the needs of people from all walks of life, the flexible batches even make it accessible. No one has to cut down their college hours or working hours. You can manage both with their customized SEO training. Not to mention, avail backup classes and class recordings at no extra penny.
Indeed, the true highlight of the program is the PAID internship. You can earn and learn side by side, and make way to jump straight into the industry.
Then, there are additional perks accounted for in form of free tools, resources, job referrals, interview preparation, etc. Nonetheless, learn about the SEO hacks and trends to outpace your competitors and stay ahead in the market.
Culminating the IIM Skills SEO Course Review, the course is highly recommended for anyone ushering SEO career, SEO agency, or management of their own website.
Frequently Asked Questions (FAQs) Related to IIM Skills SEO Course Review
Q1. Is SEO a good career?
Yes, SEO has emerged as a good career option, being the most in-demand career in the field of digital marketing. As digital marketing is rapidly growing, so is the demand for SEO professionals.
More and more organizations are hiring SEO professionals to amp up organic traffic, acquire qualified leads, and increase ROIs. Moreover, SEO opens up the doors to international organizations as well.
Q2. What is the best course on SEO?
The Advanced SEO Course by IIM Skills is the best course available on SEO. With innumerable benefits in terms of a paid internship, practical learning, and live projects, the program gives you a cutting edge.
Moreover, free tools, placements, interview preparation, and industry best practices (hacks) make it a one-of-a-kind course ideal for all SEO aspirants.
Q3. Is it hard to learn SEO?
With all the fuss about SEO, people often make it seem like a hard nut to crack. However, in reality, SEO is not simply exceptionally hard to learn. With zest and determination, anyone can master the aspects of SEO and get ranked.
Keyword research, competitive analysis, and derivation of actionable insights can lead you to win the long game. Patience and relentless determination are the key factors that can get you top-ranking places.
Q4. Can I learn SEO on my own?
Yes, you can learn SEO on your own. However, that will be a long process, plus you will not any certification to prove your knowledge acquisition. Thus, enrolling in a certification course program like the one offered by IIM Skills is always a better option.
Investing in an SEO program will assist you in learning comprehensively. Simultaneously, it will save a whole lot of time and save you from irrelevant facts.
Q5. Is SEO a long-term career?
SEO is a viable career option for long-term benefits. Today, all types of businesses covet online presence to do marketing, sales and drive traffic. At the same time, competition is shooting up, as a result, every business needs SEO experts to get ahead of the competition.
In the near future, digital marketing is expected to turn soar and SEO will become difficult. Hence, there will be an immense demand for SEO experts.
Author’s Word
This brings us to the end of our IIM Skills SEO Course Review. We hope you found valuable insights and information pertinent to making an informed choice.
Even if there is a hue of doubt left in your mind, you can book yourself a free demo seat for the orientation session. Attend the session, learn about the teaching methodologies, and other factors before making a final call.
Nevertheless, you can even talk to a consulting professional and see if things fall into place.
On our end, we strongly recommend this particular course to reap the benefits of an unbeatable SEO career. Rest the decision lies in your hands. All the best!
The digital marketing industry has witnessed exponential growth in India during the last few years. Small and big business organizations are seeking the help of digital marketing professionals to optimize their digital presence to cater to the needs of online customers. Hence there is a massive demand for digital marketing professionals in India. As per LinkedIn, Bangalore contributes 41.8% of digital marketing jobs in India. This article will discuss the top ten online digital marketing courses in Jayanagar, Bangalore. Before that, let us understand the basics of digital marketing.
What is Digital Marketing?
As the term implies, digital marketing refers to marketing via digital devices such as a laptop or a smartphone using the internet. In other words, any online marketing can be termed digital marketing. With the development of technology marketing sector has also become digital from traditional marketing.
In traditional marketing, companies market their products by giving advertisements in newspapers, magazines, billboards, TV or radio commercials. Through these mediums, customers will know a new product when launched. On the other hand, digital marketing is marketing the product online with the help of digital devices and the internet.
As per the various surveys, 63% of the shopping occasions begin online. The online shopping industry has become a multi-dollar industry in the last few years.
Types of Digital Marketing
1. Search Engine Optimization
SEO is defined as optimizing the website’s visibility to appear on the first search engine result page (SERP). For appearing at the top of the SERP following factors are taken into consideration by the search engines like Google.
Keyword
Title tag
Meta description
Content
URL
Internal link
Backlinks
Technical SEO
An effective SEO strategy is an essential component of digital marketing techniques. Google Search Console, Google Analytics, Semrush, Yoast are popular free SEO tools.
It refers to marketing the brand or product by creating online content in blogs or videos for a group of targeted audiences. The main advantage of content marketing is that it helps build trust and develop relationships with customers. Buffer, Buzzsumo, and Word press are popular content marketing tools.
3. Social Media Marketing
Social media marketing refers to marketing the product on social media platforms like Facebook, LinkedIn, and Instagram. Marketing on these social platforms will help create brand awareness among the audience. It also helps businesses get feedback about their product by monitoring the conversations on these social media platforms. Popular social media marketing tools are Buffer, Hoot Suite, and Sprinklr.
4. Search Engine Marketing
SEM refers to the digital marketing strategy that increases web traffic through paid advertising. In SEM, the business organizations pay the search engines like Google or Yahoo to appear in the top portion of the SERP when the customers search their products. Payment will be made to the search engines by business organizations for every click on the advertisement by the customer. Google Ad Bing Ad is a popular search engine marketing platform.
5. Affiliate Marketing
Affiliate marketing is the practice of advertising a product on other people’s websites, blogs, or social media platforms. When a product is purchased, the affiliate or the person promoting the product will receive a commission or other incentives. Some affiliate marketing tools are Tradedoubler, Amazon associates, Affiliate by conversant.
Sending personalized emails to customers about a product can be defined as Email marketing. Since most customers regularly check their email, email marketing is a popular digital marketing strategy. It can give awareness to the customers about the new products, sales, and discounts. It also helps in creating a bond with the customers.
Click-Through Rate (CTR) is the percentage of people who clicked the link in the email. CTR is a commonly used email marketing metric that shows how the email marketing strategy works. Some of the popular email marketing tools are – Mail Chimp, Hubspot, Marketo & Sendinblue.
7. Online PR
It refers to public relations working through online channels to market a product. It is similar to PR in traditional marketing, but it helps reach a broad audience compared to conventional marketing PR. Getting good coverage in online publications will help create more leads to the product.
Popular online PR websites – PR News wire, PR web.
List of Institutions Offering Online Digital Marketing Courses in Jayanagar
1. IIM Skills
IIM Skills, one of the premier online ed-tech institutions founded in 2015, offers online digital marketing courses in Jayanagar. IIM Skills is a leading educational institute in India, dedicated to offering job-oriented courses for professional development. The Master Digital marketing courses in Jayanagar at IIM Skills provide a 360-degree learning approach in digital marketing.
It is a practical-oriented three-month course that will teach how to use numerous digital and web marketing tools. This course is suitable for bloggers, working professionals, and fresh graduates seeking a career in digital marketing.
Indian Institute of digital education (IIDE), a premier institute in India, offers online digital marketing courses in Jayanagar. The advanced digital marketing course by IIDE will give a basic understanding of digital marketing and teach the techniques to improve online sales.
Features of the Course
Online course of 4 to 5 months duration containing 20 modules
40 + hours of video learning and 70+ hours of live learning
Mastering digital marketing tools like Google ads, Google Analytics, Facebook ads, Google keyword planner, Google console, Yoast, WordPress.
Live sessions with experts working in the digital marketing field in top companies like Google, Amazon, Netflix.
Certification from IIDE and eligible for Google ad certification exam.
Projects from brands like OYO rooms, Dominos, Starbucks
Career guidance in resume writing and interview training
Placement assistance in top digital marketing agencies and companies
Digital Gurukul, one of the leading ed-tech companies founded in 2014, offers online digital marketing courses in Jayanagar.
Listed below are the four online digital marketing courses
1. Topic-wise specialization in Digital marketing (18+ hours duration)
2. Digital marketing certification program ( 35 + hours period)
3. Basic diploma program in Digital marketing (60 + hours duration)
4. Masters diploma program in Digital marketing (180+ hours duration)
Features of these Courses
Online live classes in English and Hindi doubt clearing sessions
Regular assignments, case studies, and presentations
Soft skills training
Placement assistance
Lifetime support after the course completion
Guaranteed internship to all students
The curriculum covered in the Basic diploma & Masters program in digital marketing
The basic diploma program consists of 9 modules.
Fundamentals of marketing/sales/ inbound marketing
Blogging/content writing
Graphic designing
Professional word press website development
Search engine optimization
Email marketing
Verification of social media and its process
Copywriting
Digital political campaign
The master’s program consists of 19 modules, including the nine modules of the basic diploma course.
E-commerce marketing
Social media marketing
Google Ad words
Youtuber /vlogger/influencer
Video editing/marketing
Freelancing
Funnel and automation
Artificial intelligence with chatbot creation
Online lead generation for new startups and growth strategies
Integrated Digital Campaign management
Course fees vary depending upon the courses
4. Digital Academy
Digital Academy offers online digital marketing courses in Jayanagar. Digital academy has trained more than 5000 people for personal and professional growth in the last few years. “Certification program in Digital marketing” by Digital academy is an online course that is a blend of academic and practical learning which teaches the learner to face the challenges in the digital marketing landscape. It is a perfect course to kick–start an exciting, dynamic career in digital marketing.
Curriculum designed by digital marketing professionals
Weekday and weekend online and an offline class of 70 hours duration
Lifetime membership to the recordings of sessions and Lifetime alumni membership
Curriculum
Module 1: Search Engine Marketing (SEM)
Module 2: Social Media Marketing (SMM)
Module 3: Search Engine Optimization (SEO)
Module 4: Email Marketing
Module 5: Web Analytics
Module 6: Integrated Digital Marketing Communications (IMC)
Course fees – 41,182 Rupees
5. Digital Vidya
One of the leading professional training in Asia, Digital Vidya, gives skill development training for individuals and organizations. Digital Vidya is offering online digital marketing courses in Jayanagar. They offer two courses – An executive program in digital marketing and a Certified digital marketing master’s.
The Executive program in Digital Marketing
Digital Vidya partnered with Deakin University in Australia is offering an Executive program in Digital marketing which will teach the learners about the various digital marketing channels.
Features of the course
Online course with live interaction sessions, quizzes, case studies, assignments, and evaluation
10-month online course of 10 to 12 hours weekly online class
Guaranteed internship with stipend
Guaranteed job interviews after course completion
Hands-on practical learning in digital marketing tools
Certificate from Deakin university and Linkedln, Facebook
Training from digital marketing industry experts
Lifetime access to LMS
Course Curriculum
Understand the Digital marketing landscape & create your online presence
Digital marketing for brands, social media, and search engine optimization techniques
Simplilearn is one of the world’s leading online certification training institutes providing training and coaching in skills that are in demand to help professionals for career enhancement. Simplilearn is offering online digital marketing courses in Jayanagar. Simplilearn is conducting online courses in Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science, and other areas in demand.
Courses Offered
Postgraduate program in Digital marketing
Postgraduate program in Digital marketing & Analytics
Digital marketing specialist
Digital marketing associate
Digital marketing 101
Digital marketing for CXOs
Digital strategy for brand marketing
Advanced email marketing
Advanced Mobile marketing
Advanced Social media program
Advanced Search engine optimization program
Advanced website conversion rate optimization
Advanced pay per click program
The duration and the fees for these above courses will be different.
Digital Marketing 101
It is the popular digital marketing course of Simplilearn for beginners. This course covers digital marketing, customer life cycle management, marketing analytics, and mobile marketing. After completion of the course learner will get a certificate from Simplilearn.
It is a self-paced video tutorial covering the following topics:
Introduction to Digital Marketing
Customer life cycle
Marketing technology
The future of digital marketing
Course Fees –99$
7. Upgrad
One of the largest ed-tech companies in South Asia, Upgrad is offering online digital marketing courses in Jayanagar. They provide different UG, PG, and online diploma courses from top universities globally. Upgrad, in association with MICA, offers an “Advanced Certificate in digital marketing and communication” to familiarize the learner with the essential aspects of digital marketing. This course is suitable for working professionals and early professionals who want to enhance their careers in digital marketing.
Features of the Course
Blended classes of video tutorials and live sessions.
24×7 Student support
Access to the video library
Certificate from MICA, Facebook and Upgrad
Alumni status of MICA and Upgrad
Fifteen case studies and live projects to experience real-life challenges in marketing.
Guidance in resume building, career counseling, & interview preparation
Curriculum
Marketing fundamentals
Digital channel deep dive – Designing & building web presence, Social media marketing, Search engine optimization.
Digital channel deep dive 2 – Search engine marketing, Display advertising, Content marketing, User nurturing.
Marketing Analytics & integrated strategy
Specialization in Marketing Analytics, Social media marketing, and branding
Course Fees – 1999$
8. NIIT
NIIT, the skill and talent development institute set up in 1981, offers online digital marketing courses in Jayanagar. NIIT is one of the top-ranked training institutes globally providing training to individuals and institutions. “Full-stack Digital marketing program” by NIIT is a 20-week online course that will help learners master advanced digital marketing skills.
The course also provides professional grooming sessions and placement assistance in digital marketing and prepares for certificates from Google, Facebook, and Youtube.
Learn digital academy, located in Bangalore, offers online digital marketing courses in Jayanagar.
Advanced Digital marketing course: Offered by Learn digital academy of 2 months duration covering essential aspects of digital marketing like SEO, content writing, Google ads, and much more.
Digital Marketing Master: Course by Learn digital academy of 3 months duration covering all the essential topics in digital marketing.
Skill diploma in Digital marketing: Course of 4-month duration will help the learner familiarize with digital marketing techniques and digital marketing tools.
10. Henry Harvin
Henry Harvin, a well-known ed-tech company in India, offers online digital marketing courses in Jayanagar. Certified advance digital marketing course by Henry Harvin helps learners reach a global audience using the latest digital marketing techniques. They are offering various programs and online courses for career and skill development.
Features of the Certified advance digital marketing course
Forty hours of live online interactive classroom sessions in digital marketing strategies.
Seven globally acclaimed certificates from 1 course
Hands-on experience in live industry projects
Free monthly brush up sessions
Access to the LMS and recorded videos of the sessions
Placement assistance for one year
Internship assistance to gain practical knowledge.
Training by experts who have more than ten years of experience in the digital marketing field
Course Curriculum
Getting started with digital marketing
Effective web page designing
Search engine marketing
Search engine optimization
Facebook marketing
LinkedIn marketing
Youtube marketing
Course Fees – 15,000 rupees
Frequently Asked Questions
1. What is the scope of the digital marketing profession in India?
Digital marketing professionals are in huge demand, especially after the Covid 19 pandemic. All companies in India are looking for digital marketing professionals to augment their digital presence. 2.5 lakh job opportunities in digital marketing are forecasted in 2022, which will increase in the coming years.
2. How much salary do digital marketing professionals get in India?
As per various job websites, the basic salary for digital marking professionals will come around 5 lakh per year. A fresher can obtain a monthly salary of 25,000, while an experienced professional can earn 8 lakh to 30 lakh annually.
3. What are different careers in digital marketing?
Digital marketing manager, SEO specialist, Search engine marketer, Social media marketer, Email marketer, Content marketer, Web Analyst, Online marketing executive, Digital Branding head, Digital marketing intern, SEO executive are some of the career options in the digital marketing industry.
Conclusion
To conclude, online digital marketing courses in Jayanagar discussed in this article are some of the best institutes that will help to boost the career in digital marketing. Any hardworking graduate who masters digital marketing tactics and possesses talents such as adaptability and creativity can have a bright future in the digital marketing industry.
