Digital Marketing Course by IIM SKILLS

With the growing popularity of the internet and internet-enabled devices, consumers spend more time on digital platforms to access information about products, services, prices, etc. This article will help those individuals who want to start their career in digital marketing by helping them develop a systematic understanding of the key concepts, frameworks, and tools used in digital marketing, how they could use these skills, and the best digital marketing courses in Algeria to start a career in digital marketing.

 

 

Consequently, companies are centering more of their efforts on digital marketing and understanding buyers’ behavior in an online environment. Firms operating traditionally are gradually moving towards having a digital presence to engage with online consumers. Digital marketers must keep track of effective digital marketing strategies and understand where and when to use these strategies.

 

What is Digital Marketing?

Digital Marketing works to create awareness about a product or service of any organization using digital platforms to attract and retain customers. Today most people use online services instead of buying products from physical shops themselves.

 

How is Traditional Marketing Different From Digital Marketing?

Traditional Marketing	Digital Marketing
Traditional Marketing is unidirectional. Organizations have a one-way conversation with their audience.	Digital Marketing is bidirectional as the audience can also interact with the organizations through social media or email.
Phone calls and emails are the main mediums of interaction.	Social media and chats are the main mediums of interaction here.
Traditional Marketing is a time-consuming process.	It is a lot faster than Traditional Marketing.
It caters to a specific demography of the audience.	It caters to the general audience and uses SEO techniques to cater to a specific audience.
Best suits for local members.	Best suits for global members.
Measuring the effectiveness is difficult.	Measuring the effectiveness is easier.

 

Importance of Digital Marketing

This course will provide professionals and students alike with the following benefits:

 

• It can reach numerous customers easily

It helps companies to cater to numerous consumers instantly. The digital medium is a speedy approach to target future consumers and buyers instantly all around the world.

 

• It can do personal advertising

It creates awareness about the product or the brand. Companies can easily promote their services on digital platforms directly to consumers. To perform well in the market they need an effective market strategy and efficient marketing tools.

 

• It can provide long-lasting ad displays

Marketing on the internet is not time-sensitive and has enough space for ads thus it can help to create a lasting impression on the consumer’s mind using continuous exposure and it can also reach potential customers at right time and the right place.

 

• It can reach a global audience easily

This benefits consumers all over the world as it erases geographical barriers which could hamper the dissemination of information required to create awareness about a product, service, or brand.

 

• It can easily promote brands

Nowadays brands are getting more focused on promoting their products and services using the internet to reach the maximum potential consumers to earn maximum revenue.

 

• It is an inexpensive medium

Traditional marketing like Radio, TV, Newspapers, etc is an expensive and time-consuming mediums of marketing. But Digital marketing has allowed marketing to be done subject to the availability of money and resources. Social media platforms such as Twitter, Instagram, Facebook, Pinterest, etc are also providing huge footfalls which results in lead generation for potential consumers.

 

• Digital Marketing is a good alternative to store-visiting consumers

Digital Marketing provides consumers with more options and more time to shop for online products and services. It also doesn’t let geographical barriers stop consumers from purchasing products.

 

• Provides a tangible quality for companies’ marketing purposes

It helps the companies to measure the activities such as money spent, marketing activities, and if it is working or not. Which helps the company to evaluate the quality of work.

 

• It helps to build a better career in marketing

It can benefit the careers of individuals who are acquainted with digital marketing strategies and promote brand advertising using good marketing tools.

 

Challenges of Digital Marketing

Some hindrances faced by Digital Marketing are as follows

 

• limitations of Internet Access

Digital Marketing is heavily reliant on the internet, and without internet access it is unsuccessful. There are many regions in the world with limited internet access which can be a major challenge for digital marketing.

 

• Limited Consumer Link and Conversation

Getting customer feedback about the product or services can be challenging due to heavy dependency on the internet.

 

• High Competition of Brands

Due to high competition, consumers can have access to better quality and cheaper products at the click of a button. This creates doubt in the consumer’s mind and results in a lack of trust in the product or services.

 

• Risk of Hacking Strategies

Hackers can easily hack the marketing strategies of other brands and use them to their advantage.

 

• Anti-Brand Activities (Doppelganger)

Using digital marketing people such as bloggers and activists can ruin the reputation of certain products, services, or brands for their gain.

 

• Advertisement for Limited Products

Digital Marketing cannot be done for a wide spectrum of products such as pharmaceutical and industrial goods which limits its scope.

 

Digital Marketing Career in Algeria

Digital marketing has several avenues with specific skill sets which are versatile and creative. Some digital marketing roles are

• Mobile Marketing
• Email marketing
• Copywriting
• Web design
• Analytics
• Web development
• Content management and moderation
• Social media marketing strategies
• Search Engine Marketing (SEM) strategies
• Video and audio production specialist
• Search Engine Optimisation (SEO) Strategies

 

Top 8 Digital Marketing Courses in Algeria

 

1. IIM SKILLS

IIM SKILLS is ranked top among the best Digital Marketing Courses in Algeria. They focus on providing high-quality services at reasonable rates without compromising on customer satisfaction and course quality.

IIM SKILLS offers complete hands-on learning in web Development, social media marketing, content writing, SEO, email marketing, Google Adwords(SEM), Micro video marketing, and affiliate marketing.

Along with 3 months program, IIM SKILLS also provides 2 month paid internship with a fixed stipend of 10000 Algerian Dinar where you can learn and develop your skills and promote yourself in a real-world scenario that will help you to create a better portfolio for a successful future in digital marketing.

 

Course Modules	Introduction to Digital Marketing
	Web development at WordPress
	Search Engine Optimisation (SEO)
	Search Engine Marketing (Google Adsense)
	E-mail Marketing
	Inbound Marketing
	Advanced Web Analytics (Google Analytics)
	Online Reputation Management Strategies (ORM)
	Content Writing and Blogging
	Media Planning
	Affiliate Marketing Strategies
	Video Marketing Strategies (YouTube)
	Marketing Automation
	Digital Infographics Resume Creation

 

Course Details

• 5 months of live training with hands-on experience.
• 2 months paid internship after 3 months extensive program.
• Digital Marketing Masters Course by IIM SKILLS with certifications from Google, Facebook (Meta), and Hubspot and recognized by the Government of India.
• Course Fee: 60,000 Algerian Dinar

 

 

Tools covered throughout the program

• Search Engine Optimisation: Yoast, Google Keyword Planner, UberSuggest, Small SEO Tool, Schema, Google Analytics, etc.
• WordPress
• Search Engine Marketing: Spyfu, Campaign Builder, Ahref, AccuRanker, Semrush, etc.
• Email Marketing: Pabbly, Sender.net, Mailchimp, etc.
• Social Media: Instagram, Twitter, LinkedIn Ads, Facebook Ads Manager, Hubspot, TweetDecl, etc.
• Inbound Marketing: MOZ, Optimizely, etc.
• Analytics: Facebook Analytics, LinkedIn Analytics, Instagram Analytics, Email Analytics, Twitter Analytics, etc.
• Graphic Designing: Canva, Remove-bg, Photopea.
• Video Marketing: TubeBuddy, Fliki, YouTube Studio, Instagram Reels, Lumen5, Tenderforest, etc.

 

Contact Details

Customer Care No: +91 9580 740 740

Email: info@iimskills.com

 

 

2. Coursera

Coursera ranks 2nd among the top digital marketing courses in Algeria. Some popular courses provided by Coursera include the Facebook Meta Social Media Marketing course, Google Ads for beginners, Digital Marketing Course by the University of Illinois, Search Engine Optimisation course by the Univerity of California, and many more.

Coursera also provides the best learning platform for beginners and online marketing specializations taught by experts in the field from Universities such as the University of Illinois, the University of North Texas, and the University of London.

 

Courses Available

Facebook Meta Social Media Marketing Masters Certificate	●      Start a career in Social Media Marketing. ●      Duration: 3-6 months. ●      Skills gained: Social Media Marketing strategies, Digital Marketing, Content Marketing, Content development, Ad management, etc.
Google Digital Marketing & E-commerce Professional certificate	●      In this program, you will learn to manage digital marketing campaigns, attract and engage customers and measure performance through analytics. ●      Duration: 6 months ●      Skills gained: E-commerce, SEO, Marketing Analytics, Customer Awareness, Search Engine Marketing.
Digital Marketing Specialisation	●      Offered by the University of Illinois ●      Drive customer behavior online through this 8 months online course taught by experts in the field. ●      Skills gained: Pricing and Product strategies, Data Visualisation, Digital Marketing, Marketing Analytics, Data Analytics, etc.

 

Course Details

Coursera provides courses on digital marketing with a duration of a couple of hours, weeks, months, and years that enable professionals and students to opt for the courses appropriate to their schedules. People anywhere in the world can pursue Coursera digital marketing courses and they are also provided in various international languages.

 

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3. The Knowledge Academy

Ranking 3rd among Digital Marketing courses in Algeria, theknowledgeacademy.com offers students and professionals online instructor-led and online self-paced courses.  The courses offered by theknowledgeacademy.com helps professionals achieve their digital marketing goals by improving their knowledge and skills.

The company was founded in 2009 and offers professional qualifications and training programs to learners across the world regardless of geographical barriers. They also provide classroom, onsite and online solutions to learners which can be of great value.

 

Courses available	Digital Marketing
	Social media
	SEO
	Google Analytics
	Google Ads
	Search Engine Marketing (SEM) Training
	Landing Page Optimisation Training
	Lead Generation Training
	Facebook Ads
	Copywriting
	LinkedIn Marketing
	Online Reputation Management Training
	Affiliate Marketing
	Campaign Planning
	Customer Retention
	Data Analytics for Marketing
	Data-Driven Marketing
	Digital CRM
	Digital Email Marketing
	Direct Marketing
	E-Commerce Strategy
	Google Tag Manager

 

Package Deal offered

Digital Marketing Course Package

• Social Media Masterclass
• SEO Masterclass
• Digital Marketing Masterclass
• Google Analytics Masterclass
• Google Ads Masterclass

Price: 4,00,000 Algerian Dinar

 

Contact Details

Phone +44 1344 203 999

Email: info@theknowledgeacademy.com

 

4. Gomycode.com

Start your Digital marketing career with gomycode.com where you will be able to build your strategy based on a business of your choice at one of the top Digital Marketing courses in Algeria. Gomycode.com is ranked 4th in Digital Marketing courses in Algeria where you get to develop content and campaigns on as many as 5 different social media platforms.

Master the tools using within 12 weeks duration including 48 exercises, 6 projects, and 6 workshops provided by our experts with industry-leading experience.

 

Course Details

• Personalized follow-up
• Educational Platform
• Rich and interactive content
• Community feedback

Course fee: 39000 Algerian Dinar

 

Course Module

Digital marketing fundamentals	●      Understand the marketing mix and the difference between the 4Ps and the 4 Cs. ●      Understand your Business and your Customer Segment. ●      Set SMART Goals for your Business. ●      Learn about the components of Digital Marketing. ●      Explore and measure your impact.
Social media management (Organic)	●      Learn how to create Social Media Platforms. ●      Understand Content Marketing. ●      Learn about the Toolkit of a community manager.
Social media management	●      Social Media Advertising Strategies. ●      Benefits of Social Media Advertising. ●      Remarketing/Retargeting. ●      Learn the difference between Copywriting and Copyrights. ●      Learn how to set effective Ad sets. ●      Learn about Meta Business Suite.
Advertising	●      Learn effective Ads. ●      Create, manage and optimize an Ad Campaign. ●      Learn about your Ads Manager Accounts to measure your Ad Campaigns performance.
Marketing automation and Email marketing	●      Email Marketing. ●      Tools used for Email Marketing. ●      Email based on your intent. ●      Avoid Spam. ●      Optimise how to increase consumer conversion rate.

 

Contact Details

Phone: +213 982 40 06 90

Email: dz@gomycode.com

Website: https://gomycode.com/DZ-EN/product/marketing-digital

 

5. Onlinestudies.com

Onlinestudies.com is ranked 5 in Digital Marketing Courses in Algeria. Onlinestudies.com is created by Hubspot and designed for marketing specialists, small business owners, and sales professionals. It is a top institute for students studying IT management. The coaching programs offered here are led by industry-leading experts with years of experience to help you reach your goals using the right tools.

 

Course Module

• Pay-Per-Click (PPC) Models
• Google Keyword Research and Analysis
• YouTube Marketing
• Social Media Marketing
• WordPress
• Fundamentals of Marketing
• Advertising
• Quora Marketing
• Important tools for SEO
• Video Advertising
• Internet Ads
• Principles of Marketing campaigns
• Design interactive advertising
• Email Newsletters

 

Contact Details

Phone: +47 2322 7250

Website: https://www.onlinestudies.com/courses/digital-marketing

 

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6. Sortlist.com

Sortlist.com is ranked6 in Digital Marketing Courses in Algeria. Sortlist is currently one of the best marketing agencies in Algeria. It provides industry-leading agencies such as Zone Digital Agency, HiveDigit, FeedYourFeeds, KTO Conseil, Workbees, Blue Corp, Flossiweb.com, Linkom, etc for learners with varied skill sets where every student can work at their own pace.

 

Course Module	Advertising
	Branding and Positioning
	Content Strategy
	E-mailing
	Event
	Media Planning
	Online Advertising
	Public Relations (PR)
	SEO

 

Contact Details

Phone: +322 8081 422

Website: https://www.sortlist.com/about

 

 

7. Simplilearn

Simplilearn is ranked 8 in Digital Marketing Courses in Algeria. This online course offers specialization in domains like social media, digital analytics, Paye-Per-Click, customer conversion optimization, mobile marketing, e-mail marketing, and SEO.

This 12-month program provides students and professionals interested in Digital Marketing the tools to become industry ready and helps to work on real-world projects as well as participate in expert sessions from the Facebook team.

Simplilearn certification program is aligned with leading partners such as Google, Facebook Blueprint, and Online Marketing Certified Professional (OMCP).

 

Course Module	Content Marketing, Search Engine Optimisation, Paye-Per-Click
	Advanced Web Analytics
	Advanced Search Engine Optimisation
	Advanced Pay-Per-Click (PPC) Program
	Advanced Social Media (Facebook Blueprint)
	Digital Marketing Capstone

 

Course Details

• 12-month program.
• Online interactive program with tools covered including Facebook insights, Qlik, Youtube Analytics, Google Keyword Planner, Google Trends, SE Ranking, Ubersuggest, Hitwise, SimilarWeb, Bing ads, and many more.
• Course fee: 101000 Algerian Dinar (No cost EMI available).

 

Contact Details

Phone: 1800-212-7688

 

8. Henry Harvin

Henry Harvin is a leading Ed-tech company and ranks 8th in Digital Marketing courses in Algeria. It provides professionals with key skills by upskilling them through action-oriented learning programs. These programs are designed to provide effective and easy business training to professionals and students by experts with extensive industry experience.

Get ready to learn the fundamentals of Digital Marketing and become capable of converting leads to buyers, target traffic, and retaining new leads. Become an expert in marketing and brand building in the digital world.

 

Course Details

Digital Marketing Core Course	Post Graduation Program in Digital Marketing
	Digital Marketing Course
	Introduction to Digital Marketing
Specialisation Module	Advanced SEO Course
	Advanced PPC Course
	Google Analytics Course
	Advanced Email Marketing
	Advanced Social Media Marketing Course

 

Duration: 40 hours to 12 months

Course Fees: 30,000 to 10,00,000 Algerian Dinar

Course Module	Digital Marketing
	Facebook Marketing
	Google AdSense
	Bing Webmaster
	Email Marketing
	Search Marketing
	Lead generation
	Website planning
	Search Engine Optimisation
	E-Commerce Marketing
	Instagram Marketing
	Advanced Excel
	Website Creation
	Google Analytics
	Marketing Analytics
	Twitter Marketing
	Google webmaster
	Digital content writing
	Creative Designing
	Affiliate Marketing

 

Tools Covered in the program

• Google Ads
• Facebook Ads
• Google Keyword Planner
• Google Analytics
• Bind Ads
• Google Trends
• LinkedIn Ads
• Twitter Ads
• Canva
• Hemmingway Editor
• WordPress
• Instagram Ads
• Pinterest Ads
• Microsoft Excel

 

Contact Details

Phone: +91 9891953953, +91 9899577620

Email: info.henryharvin.com

Website: https://www.henryharvin.com/digital-marketing-academy#interested-form0

 

Frequently Asked Questions

 

Q1. How long are Digital Marketing courses?

Digital Marketing Courses are between 12 weeks to 12 months.

 

Q2. Who can participate in Digital Marketing Course?

Anyone from a homemaker to a professional who wishes to change their field can attend this course. Digital Marketing can help to develop your skills and you can get better opportunities. There is no need for any certain qualification to participate in Digital Marketing Course.

 

Q3. How much does a Digital Marketing course cost in Algeria?

Depending upon the program a good Digital Marketing course having a time duration of 1 month to 12 months can cost from 5,000 to 100,000 Algerian Dinar.

 

Q4. What is the career prospect of Digital Marketing in Algeria?

After completing of Digital Marketing Course, one can become a Social Media Manager, Digital Marketing Manager, Copywriter, Web Designer, Content Writer, SEO Specialist, and more.

 

Q5. Where can find free Digital Marketing Courses in Algeria?

There are several free Digital Marketing Courses in Algeria. Some courses are offered by universities and some by online platforms. One of the top Digital Marketing Courses in Algeria is IIM SKILLS with a focus on skills development.

 

Q6. What kind of jobs are available in Digital Marketing in Algeria?

You can find job opportunities including content writing, digital marketing specialist, SEO specialist, mobile or e-mail marketeer, and many more.

 

Conclusion

Digital Marketing has emerged as an increasingly important part of any marketing and sales strategy in the last half-decade. There is a shift in business conducted. Today, most companies are either done with digital change or on the verge of this initiative. Having a more holistic initiative provides a greater chance of success. Whether you are a professional or a student, you need to act now to gain the greatest competitive advantage. And completing Digital Marketing Courses in Algeria will help you to gain a prominent position in the Digital Marketing field.