Digital Marketing grows in abundance day by day. A career in digital marketing is a great choice to enhance one’s skills. If you wonder what digital marketing is and its scope, the article is yours! Usage of the internet among people across countries increases regularly. Research says by 2023, internet users will reach 665 million and 5.2 Billion globally. Search Engines show a great volume of results for digital marketing courses in Geelong.Â
What is Digital Marketing?
In a single word, it is promoting the brand using the internet. These days the products are purchased, and customers do analyze online sites. Such online sites are used as digital communication to attract potential consumers through Social Media, E-Mail, Websites, Search Engines, Mobile Applications, Text Messages, and more. Continue reading to find The top digital marketing courses in Geelong.
How Digital Marketing Works?
The usage of strategies in digital marketing is creating awareness about the brand that pushes customers to purchase the products, or just keeping customers engaged with the brand. They are broadly classified into wide channels, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, Affiliate Marketing, Search Engine Optimization (SEO), and Pay Per Click (PPC) Advertising.
Search Engine Optimization– In business, SEO is responsible for ranking higher with google search results in search engines.
Pay Per Click Advertising– Also called Paid searches, that managing campaigns includes tracking the performance, overviewing the amount spent, and the total budget.
Content Marketing- It includes Scheduling campaigns, Copying the content for websites, Planning blog posts, and more.
Email Marketing- It is the quickest form of reaching customers directly. For a successful email campaign, the email must be Trustworthy, With no fake information included/ attached, Entertaining, Informative, and Engaging.
Social Media Marketing- Everything is online now! Food, Clothes, Accessories, Learning new skills, and Whatnot? Turning customers’ needs into brand trust is in the hands of social media these days. Instagram, Facebook, LinkedIn, YouTube, and many platforms are open exclusively for marketers to develop the brand directly in the pocket of customers.
Mobile Marketing– It is cost-efficient Marketing still used widely by companies to increase the target audience. SMS, MMS, and mobile applications are the easiest ways to reach customers through mobile marketing.
Marketing Influencer- If the person is popular with a huge fanbase, relevant business collaborates with them to promote the brand to hit the audience even more. Such influence marketing turns the sales ‘ON’ and increases traffic.
Affiliate Marketing- In Affiliate Marketing, relevant businesses join hands with Marketers like Website marketers and social media marketers to promote the products. In return, Marketers paid with the agreed commission when the customers purchase by the link of the product given by them.
What are the Skills Required for Digital Marketing?
7 top skills required for digital marketing,
- Data Analysis
- Content Creation
- SEO and SEM
- Customer Relationship Management
- Communication Skills
- Social Media Knowledge
- Basic Design Skills
What Are the Highest-paying Digital Marketing Jobs?
Digital Marketing falls under the most challenging and demanding job. Digital Marketers are highly-paid. A brief explanation about the list of few digital marketer jobs in trending India are,
Digital Media Manager: The Manager’s role is to design and conduct campaigns to spread awareness about the company’s brand, products, and services.
Pay-Per-Click Manager: The PPC Managers help the clients by planting strategies and archiving the goals. Also, professional PPC Marketers handle ads and conduct the campaign.
SEO/ SEM Specialists: Search Engine Marketers are asked to keep eye on the search results to be the first when the targeted audience searches for a particular product in search engines. The massive growing demand creates SEO/ SEM specialists with high-paid salaries.
Content Marketing Specialists: Good content is a proven asset! Content Marketer builds a brand with much visibility to register in the minds of customers.
Social Media Manager: The Social Media Manager creates quality content for different platforms and social media, Schedules the posts, responsible for website traffic, and connects directly with customers.
Email Marketing Specialists: Email Marketing Specialists focus on tracking and analyzing the results of conducted campaigns. They are multi-tasked with proofreading email templates, conducting & leading email marketing campaigns, Checking emails, verifying email templates that are mobile-friendly, and more.
The choice of digital marketing courses in Geelong is great! Ever thought of mastering a course abroad? Have a look at top-rated institutions that provide the Best Digital Marketing Courses in Geelong.
1. IIM SKILLS
IIM SKILLS is the best institute for Digital Marketing Courses, which is recognized by the government, and aligned with certification with Google, Facebook, and HubSpot. The course is designed to provide hands-on assignments for 120 hours, practical learning, lifetime access, and work on internet marketing tools.
Master Digital Marketing Course
Course Includes 40 Digital Marketing Modules, 15+ Live Projects, 10+ Case studies, and Tools Worth 79,000+.
Course Topics: Web Development (15- Hours), Affiliate Marketing (10-Hours), Email Marketing (15- Hours), Content Writing (30- Hours), Micro Video Marketing (10- Hours), Google Adwords (10- Hours), SEO (25- Hours), and Social Media Marketing (15- Hours).
Topic Covers: Introduction to Digital Marketing, Web Development at WordPress, SEO, Google Analytics, Search Engine Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, Content writing, Advanced Blogging, Web Analytics, Marketing Automation, Affiliate Marketing, Video Marketing, Digital Infographics Media Creation, Media buying, and planning.
Tools Covered: Mail Chimp, WordPress, Woo Commerce, Ads, Linkedin.ads, Amazon, Google Analytics, Ubersuggest, Facebook ads, SemRush, and Ahrefs.
Course Duration: 5 Months of Comprehensive live training (3 Months Program + 2 Months Paid Internship,6000 INR at flexible hours).
Course Fee: 641.07 Australian Dollars + 18% GST
Certification: Master Certification from IIM SKILLS for Mater Digital Marketing Course recognized by government institute, 8 Certifications from Google, and 3 Hubspot Digital Marketing Certification.
Certification is provided after the successful completion of the course. 100% Money-back Guarantee after the first session of the course, if not satisfied.
What You Get Through This Course,
- 2 Months Guaranteed Paid Internship
- Letter of recommendation + Certificate
- 300+ Placement Partners for interview support
- Launch your Digital Marketing Agency
- Write your first blog for the Times of India
- Launch your Podcast with Google, Apple, and Spotify
- Launch your Youtube Channel and go live with Affiliate Marketing
Also Read: IIM SKILLS Digital Marketing Course Review
Contact:
2. Australian College of Business Intelligence (ACBI)
The Australian College of Business Intelligence provides quality Digital Marketing Courses in Geelong to domestic and International students with an interest in learning and upskilling. ACBI is in partnership with Digital Tech Academy (DTA), a startup company focusing on serving undersupplied courses in Australia and other countries across the globe.
The institute has designed three different courses in Digital Marketing,
- Certified IV in Marketing and Communication
- Diploma in Digital Marketing
- Advanced Diploma in Digital Marketing
Certified IV in Marketing and Communication
Mastering Marketing and Communication develop a level of confidence in areas of marketing, getting to know how to present ideas more informatively, fulfill the expectation of clients, learn ethics to conduct campaigns, and build a solid foundation for future growth in marketing, the Bestseller Digital Marketing Courses in Geelong.
Learning of Marketing and Communication course includes,
- Make Presentations
- Articulate, Present, and Debate Ideas
- Apply Digital Solutions to Work Process
- Apply Marketing Communication across a Convergent Industry
- Develop Knowledge of the Communications Industry
- Implement and Monitor Advertising Production
- Write Complex Documents
- Analyze Consumer Behavior
- Develop Public Reactions Documents
- Preparing Digital Content
- Promote Products and Services
- Undertake Marketing Activities
Â
Career out of this Course: Marketing Coordinator, Media Planner, Public Relations Officer, Sales Administrator, Marketing Analyst, and Direct Marketing Officer.
Course Code: BSB40820
CRICOS Code: 104704C
Learning Mode: 33% online and 67% Interactive e-learning
Course Duration: 26 weeks
Diploma in Digital Marketing
A Diploma in Digital Marketing Course helps you understand customer behavior and let you know the minds of the target audiences. Learn to enhance campaigns online and offline for wide industries and build an ability to assume results of digital marketing and its metrics in depth, one of the best seller Digital Marketing Courses in Geelong.
Also Read:Â
- Digital Marketing Courses in Australia
- Digital Marketing Courses in Melbourne
- Digital Marketing Courses in Brisbane
- Digital Marketing Courses in Canberra
- Digital Marketing Courses in Newcastle
Learning of Diploma in Digital Marketing Course includes,
- Facilitate Organic and Earned Marketing
- Plan and Conduct Performance Marketing
- Conduct Omni Channel Marketing
- Apply Marketing Automation
- Test to Optimize Performance
- Write Persuasive Copy
- Develop Social Media Engagement Plans
- Develop Strategies to Monetise Digital Engagement
Career out of this Course: Social Media Planner, Digital Communications Manager, Digital Media Buyer, Digital Content Coordinator, Digital Copywriter, Marketing Automation Specialist, and Digital Marketing Specialist.
Course Code: 10931NAT
CRICOS Code: 106574C
Learning Mode: 100% online study is available for domestic students. 33% online and 67% Interactive e-learning for domestic and international students.
Course Duration: 52 weeks
Advanced Diploma in Digital Marketing
Advanced Diploma in Digital Marketing improves the performance in digital marketing, examines the internal plus external market that includes current trends and growth, makes effective planning of digital marketing plans for negative/ positive issues that arise, and analytics skills to know about website performance.
Learning of Advance Diploma of Digital Marketing:
- Plan and Conduct Marketing through Social Media
- Usage of Web Analytics Tools.
- Implement a Search Engine Optimisation Strategy
- Create and manage paid search campaigns
- Plan and Conduct Email Marketing
- Implement a Content Strategy
- Build and Conduct Display and Video Advertising
- Optimize a Website
- Develop a Digital Marketing Plan
- Develop and Manage a Budget
Â
Career out of this Course: Digital Marketing Manager, Head Advisor in Digital Marketing, Digital Marketing Specialist, Digital Marketing Strategist, SEO Coordinator, SEM Coordinator, Social Media Manager, and Account Executive in Digital Marketing.
Course Code: 10787 NAT
CRICOS Code: 0100514
Learning mode: 100% online study is available for domestic students. 33% online and 67% Interactive e-learning for domestic and international students.
Course Duration: 52 weeks
Contact- 1300 23 77 41, info@acbi.edu.au
3. The College for Adult Learning (CAL)
The College for Adult Learning has trained students successfully with high-quality professionals since 2009 and holds the title winner of the 2021 Australian Training and Educational Awards under the Trailblazer Category which was found to be one of the top online digital marketing courses in Geelong.
Why The College for Adult Learning? They designed the course in partnership with leading industry specialists. The Institute focuses on students’ learning and engagement with the module and is committed to real outcomes.
The CAL has broken and combined Digital Marketing Streams into different Courses,
- Dual Diploma in Social Media Marketing + Certificate IV in Entrepreneurship and New Business
- Double Certificate IV in Entrepreneurship and New Business + Marketing and Communication
- Dual Diploma in Social Media Marketing + Certificate IV in Marketing and Communication
- Diploma in Social Media Marketing
- Certificate IV Marketing and Communication
Dual Diploma in Social Media Marketing + Certificate IV in Entrepreneurship and New Business
In this course, learn how to market through organic websites and social media by paying to increase brand awareness and how to register the brand in the minds of customers. Learn to identify the target audiences’ needs and reach through the right channels. Also, boost my skills to earn business proposals and develop plans for businesses and said to be the bestseller in Digital Marketing Courses in Geelong.
Learning of this course includes,
- Plan and Manage Content Marketing
- Plan and Conduct Organic Social Media Marketing
- Plan and Manage Paid Social Media Advertising
- Establish, Build and Leverage a Personal Brand on Social Media
- Plan and Manage Social Media Conversion Strategies
- Develop a Social Media Strategy
- Undertake Project Work
- Identify and Evaluate Marketing Opportunities
- Establish and Monitor the Marketing Mix
- Market New Business Ventures and More.
Career out of this Course:Â Social Media Manager, Social Media Strategist, Marketing Manager (Small Business).
Double Certificate IV in Entrepreneurship and New Business + Marketing and Communication
Are you looking to launch a small business? If yes, then the course is yours! This is perfect for those who are expecting to launch a business. Take the business to every corner of the world by learning the ethics and marketing skills provided by the top Digital Marketing Courses in Geelong.
Nowadays, risk factors and financial crises are part and parcel of the competitive world. Tackle and develop a small new business by gaining financial planning skills and key marketing skills exclusively. At the end of the course, confidently operate and manage effectively for a successful business.
Learning of this Course includes,
- How to Write Complex Documents
- Make Presentations
- Undertake Marketing Activities
- Analyze Consumer Behavior
- Apply Critical Thinking to Work Practices
- Develop Knowledge of the Communications Industry
- Research and Develop Business Plans
- Establish Legal and Risk Management
- Plan Finances for New Business Ventures
- Assess Marketing Opportunities
- Promote Products and Services
- Market New Business Ventures
- Establish Operational Strategies
- Manage Finances for New Business ventures
Career out of this Course: Small Business Owner, Small Business Operator, and Marketing Executive.
Dual Diploma in Social Media Marketing + Certificate IV in Marketing and Communication
Anyone willing to plant milestones in Digital Marketing can take up this course in hand. Develop social media skills, and build a brand identity for your business/ clients by enrolling in the best Digital Marketing Courses in Geelong to mark your footprint in the successful marketing world.
This package of Dual Qualifications helps in tracking market trends and the behavior of the customer. Also, learn how to traffic the website.
Learning of this Course includes,
- Plan and Manage Content Marketing
- Plan and Manage Organic Social Media Marketing
- Plan and Manage Paid Social Media Advertising
- Build a personal brand on social media
- Plan and manage social media conversion strategies
- Develop a social media strategy
- Undertake project work
- Identify and evaluate marketing opportunities and More.
Career out of this Course: Digital Marketing Coordinator, Social Media Manager, and Marketing Executive
Diploma in Social Media Marketing
Diploma in Social Media Marketing Course helps identify audiences and select the apt channels for your social media, learn how to brand the business and keep customers engaged through social media, and develop knowledge in strategies like Social Media Copywriting, Email Marketing, and more.
Learning of Diploma in Social Media Marketing includes,
- Plan and Manage Content Marketing
- Undertake Project Work
- Identify Marketing Opportunities
- Learn to Establish and Monitor the Marketing Mix
- Plan and Conduct Organic Social Media Marketing
- Plan and Manage Paid Social Media Advertising
- Build a Personal Brand on Social Media
- Manage Social Media Conversion Strategies
- Develop a Social Media Strategy
Career out of this Course: Social Media Manager, Social Media Strategist, and Digital Marketing Coordinator
Certificate IV Marketing and Communication
Learning of this Course includes:
- Write complex documents
- Learn to Make Presentations
- Articulate Debate Ideas
- Undertake Marketing Activities
- Learn to Analyze Consumer Behavior
- Apply knowledge of the communications Industry
- Create Digital Media
- Monitor Advertising Production
- Market New Business
- Develop Public Relations Documents
- Collaborate in Creative Processes
- How to Promote Products and Services
Career out of this Course: Marketing Coordinator, Marketing Executive, and Assistant Brand Manager
Also Read:Â
- Digital Marketing Courses in Cape Town
- Digital Marketing Courses in South Africa
- Digital Marketing Courses in Queensland
- Digital Marketing Courses in Zaria
- Digital Marketing Courses in Slough
4. RMIT-Online
RMIT Online is one of the top 15 Universities in Australia which has the best Digital Marketing Courses in Geelong and holds 16th place across the globe. The institute provides undergraduate and postgraduate programs live in Australia and Internationally. This institute provides Short Courses and Degrees.
Also, streams like Art & Design, Accounting & Finance, Business & Management Studies, and Engineering-related Courses are available. The exclusive feature of the courses has a flexible time to manage life, work & stud. Industry Experts are there to reach you at any time, and real-time experiences with leading industry specialists in the field.
Experts Designed Courses: Accenture, Slack, Nab, Adobe, Medibank, IBM, AWS, SalesForce, aws educate, Merkle, Stone Chalk, and tableau.
RMIT Online has Digital Marketing Courses and Traditional Marketing Courses. RMIT, The Digital Marketing Online Courses and degrees are segregated into Future Skills Short Courses, Future Skills Bundle, Postgraduate, and Undergraduate.
- Future Skills Bundle Courses:
Course Name: Graphic Design + Content Marketing
Bundle Information: Learn why designs, colors, and topography plays a vital role in Marketing and are considered assets of creation. Create and plan content for social media to create brand awareness.
This Bundle Includes: 2 Courses (Digital Graphic Design + Content and Social Media Marketing)
Course Duration: 14 Weeks, 8-10 Hours/ Week
Fee: $2400 + GST Includes
Course Name: Brand + Content Marketing
Bundle information: Learn to traffic the website with a unique branding strategy and effective content. Also, learn the art of delivering the brand in social media.
This Bundle Includes: 2 Courses (Brand Experience + Content and Social Media Marketing)
Course Duration: 6 Weeks/ Course, 8-10 Hours/ Week
Fee: $2160 + GST Includes
Course Name: Digital Marketing Strategy + Campaigns
Bundle Information: Helps to learn and to find the targeted audience, effective fundamentals of SEO &SEM, Conduct, and track Campaigns, and more.
This Bundle Includes: 2 Courses (Digital Marketing Strategy + Implementing Digital Marketing Campaigns)
Course Duration: 6 Weeks/ Course, 5-6 Hours/ Week
Fee: $2160 + GST Includes
- Future Skills Short Courses
Course Name: Content and Social Media Marketing
Course Covers: Learn introduction to content marketing, marketing landscape, Social content distribution, content ideas, and more.
Course Duration: 6 Weeks, 8-10 Hours/ Week
Fee: $1200 + GST Includes
Course Name: Implementing Digital Marketing Campaigns
Course Covers: Learn to start with Digital Marketing Campaigns, Setup Campaigns, Social Media Marketing, Email Marketing, and more.
Course Duration: 6 Weeks, 8-10 Hours/ Week
Fee: $1200 + GST Includes
- Postgraduate Courses/ Degree
Course Name: Graduate Certificate in Digital Marketing Strategy
This Package Includes: 4 Courses (Strategy and storytelling in Digital Marketing + Audience Engagement, Ethics and Analytics + Developing and Managing Engaging Digital Content + Future Skills Elective)
Course Duration: 12 Months (9 Months accelerated)
Future Intakes: Jan 2023 and April 2023
Course Name: Graduate Certificate of Marketing
This Package Includes: 4 Courses (Marketing Engagement + Consumer Behavior + Marketing Research + Marketing Communication Strategies)
Course Duration: 7 Weeks/ Course, 8 Months Intensive/ Part-time also available.
Fee: $3960/ Course
When to Register? In the Months of Jan, March, May, July, August, and October
Course Name: Master of Marketing
Learning the Course includes Marketing Management, Marketing Research, Marketing Communication Strategy, Consumer Behavior, Innovation of Products, Interactive Marketing, Service Marketing, Social Marketing, Brand Strategy, Marketing Analytics, Business and Network Marketing, Advanced Digital Marketing, and Customer Experience Design. Also, the best Digital Marketing Courses in Geelong.
Eligible Requirements:
To Enroll in 16 Course Master of Marketing – The Students must have an Australian Bachelor Degree or equivalent in any recognized college/ institution. To Enroll in 12 Course Master of Marketing- The Students must have an Australian Bachelor Degree or equivalent in a business/ any recognized college/ institution.
If students don’t have a degree, they must at least have The RMIT Graduate Certificate in Marketing to proceed with a Master of Marketing.
- On successful completion of the Marketing Course at RMIT, you can go ahead to enroll for the Master of Marketing.
- It is appreciable if the Completion of the Course is within 10 years of period.
Frequently Asked Questions About Digital Marketing Courses in Geelong:
1. Can I pursue a Digital Marketing Course Abroad?
Yes, you can. Also possible to do a Master’s Degree in Digital Marketing Abroad.
2. Which is the Best Digital Marketing?
PPC Fundamentals Course, Internet Marketing, Google Universal Analytics, Social Media Marketing for Small Business, Post Graduate Program in Digital Marketing, Digital Media Marketing, Digital Marketing Specialist.
3. What are the highly-paid Digital Marketers Jobs?
E-commerce Specialists, Brand Marketing Experts, Social Media Marketers, PPC Managers, Digital Media Managers, SEM/ SEO Specialists, and More jobs.
Conclusion on Digital Marketing Courses in Geelong:
In day-to-day Marketing life, understanding the potential customers’ needs is essential to get successful in Digital Marketing. The list of top-rated digital marketing courses in Geelong guides you to enroll at the right institute, and learn and construct a good relationship with the customers. If you are about to launch a small business carefully opt for the courses and build like pros.
