Are you looking out for institutes providing SEO Courses in Dubai? Well, there are numerous good and established institutes providing SEO training courses. If you have always been interested in getting into a profession in the digital field, knowledge of SEO is a must. While it’s normal to have doubts about what SEO is, how it works, techniques followed, etc why not clear those doubts through a wonderful training-based course! So, while you sip over some coffee, we have found some of the best SEO courses in Dubai. Let’s find out!
Meaning of SEO Courses in Dubai
While almost all of us are aware of the full form of SEO- Search Engine Optimization, what we don’t know is the meaning and the mechanism that is involved in this field. Search Engine Optimization refers to the process of using different types of techniques to make your content rank. We all know that digital platform is the future of our society. Everything we find around ourselves is connected to the digital world.
Today we have numerous online shopping platforms selling everything from clothes, makeup, food products, medicines, festival needs, plants, etc. Since every industry depends upon the digital presence in today’s world, knowing the intricacies of SEO is a need. Educational institutions, pharmaceutical companies, hospitals and healthcare systems, restaurants, etc.
For example, think of yourself as someone who has opened an online bookstore. Since it is a new business not many people will be aware of its existence. In such a situation, improved digital marketing along with following SEO guidelines is necessary for you to find visibility. If someone is searching for a particular book, it is necessary for you to appear on the first page of the search result.
Most customers who find what they are looking for on the first page, will not take the trouble of going to the second page. In such a case, if you appear somewhere on the third or fourth page, your website or page will have no visibility among prospective clients. Ranking on the first page to attract prospective clients and thereby gain visibility refers to Search Engine Optimization.
The SEO courses in Dubai refer to the courses followed by practical training provided by various institutes in Dubai. If you are looking for a career in the digital field, doing this course will help you immensely.
You may also read: 9 Best SEO Training in India
Fields You Can Get Into After Doing SEO Courses in Dubai
- Startups
- Educational Institutes
- Restaurant and Food Sector
- Brand Advertising
- Retail Companies
- Online Shopping Platforms
- Medical and Pharmaceutical Places
- Digital Marketing
- Content Writing
You may also like to read: Top 5 Content Writing Courses in Dubai
Scope of Doing SEO Courses in Dubai
SEO Courses in Dubai refers to a skill-based course in which the tools and techniques that will help you to rank and thereby aid the success of your company will be taught. Within this broad term called SEO, there are several categories and subtopics that are important and critical. These subtopics together give way to the umbrella term Search Engine Optimization.
You will often find companies or interviewers asking their employees or probable employees if they can write SEO-based articles and content. In response to such a question, you have to show your skills and techniques to your senior. SEO is basically a skill that will help you to rank your content. Since our education system pays very little attention to practical skill-oriented training, chances are that you will have no clue about such techniques.
The world of digital marketing is a highly dynamic space where there are changes occurring every moment be it related to increased demands, higher competition, newer brands, changes in taste, etc. In such a competitive industry no company will waste their time on training a fresher from the scratch.
A course on SEO will help you to first understand the virtual space and the importance of the digital market. Slowly you will be introduced to the several concepts that are used in SEO-based writing. Techniques like keyword and keyword density, optimizing title tags, knowing and analyzing market changes, using outbound and inbound linkings, length of the content, etc.
The knowledge about SEO along with the certificate you receive will help you to secure a good position in the digital marketing industry. The skill you gather during this training session will help you all your life.
Also read: IIM Skills SEO Course Review
Top Institutes Providing SEO Courses in Dubai
1. IIM Skills
One of the best online educational institutions, IIM Skills is a reputed and highly-trusted institute by students. The guidance and help each student receives from the trainers who are experts in their fields, aids in the gain of clarity about the industry and its requirements. The courses provide by the institute are skill-oriented with maximum weightage given to practical training.
The courses are designed to help you gain the skills as well as the knowledge required in your field of interest. This knowledge that you will acquire will give a boost to your confidence. The better prepared you are for an interview, the greater will be the possibility of you cracking the interview and gaining a good position.
The institute understands the demands of today’s youth and the market. Hence to satisfy both ends, a well-designed curriculum is prepared for you that will help you to understand the critical aspects but at the same time not overburden you with excess information. The SEO Training course provided by the institute is considered one of the best courses catering to modern needs.
Course: Advanced Search Engine Optimization Course
Duration: 4 weeks
Mode: Live Online Training
Fees: AED 693 (approx)
Syllabus:
- Understanding SEO
- Types of SEO
- Search Engine Optimization and Digital Marketing
- Selection of the Right Niche
- Micro and Competitive Niches
- Website Credibility
- User Interface
- User Experience
- Keyword Research
- Types of Keywords
- Landing Page Content
- Competition Analysis to rank higher
- Images and Video Optimization
- Content Structure
- SEO for Social Sharing Optimization
- Meta descriptions
- Tags and Categories
- Backlinks
- Types of backlinks
- Content Marketing Strategy
- Local SEO
- Cold Email Outreach
- Duplicate Content
- Technical SEO
- Search Console
- Google Analytics
- Reporting in SEO
- Bonus Module
Benefits of doing this course:
- Some of the best and most useful tools will be introduced to you during this course. You will be taught and trained how to use Keyword Planner, Ubersuggest, SemRush, WordPress, and Canva. These are some of the most basic tools that you will require to rank your content. Other tools like Google My Business, ConvertCase, CompressNow, etc will also be provided to you.
- The course will help you to develop a strong knowledge base along with with a proper grip over on-page and off-page SEO practices. You will master the skill of keyword research and analysis by the end of this course.
- A bonus module is provided to students. In this module, the expert trainers will help and guide students along with providing proper guidance on career planning, interview, and resume preparation. You will also be made aware of the various opportunities for paid internships.
- In the module concerning Google Analytics, proper and well-defined training is provided to make you aware of the concepts like Realtime Traffic Analytics, Audience overview, Acquisition, and Traffic Behaviour. Not only are the concepts dealt with in detail but also the practical application of these concepts is practiced through the assignments provided.
- The course is not limited to just 4 weeks of online training. Once the course is completed, an 8-week paid internship opportunity is provided to you. This internship period can be a game-changer for you if you follow the instructions along with the time-to-time submission of assignments. You will also be asked to work on 2-live case studies during this period.
Email: info@iimskills.com
Phone: +91 9911839503
Other Courses Provided By IIM Skills
2. SimpliLearn
The course provided by this institute will make you a certified SEO professional who is equipped with all the latest techniques and methods used to make your content rank higher. Along with this, you will understand how different tools are used in different situations and how you have to analyze the relevant situation and context and thereby mold your content. Advanced tools and methodology will be followed for a better understanding.
Course: Advanced Search Engine Optimization Training Course
Duration: 90 days
Mode: Online BootCamp
Fees: AED 3930.10
Syllabus:
- SEO Introduction
- How Search Engine Works
- Types of SEO
- Keyword Research and Competitive Intelligence
- On-Page Optimization
- Off-Page Optimization
- Duplicate Content
- Design and Architecture
- Local SEO
- Algorithm Updates and SEO Changes
- Integrating SEO
- SEO Tools
- Advanced Search Engine Optimization
- Advanced Content Marketing
- Advanced Web Analytics
Benefits of doing this course:
- This course will cover and impart some of the most important skills like content marketing, web analytics, keyword management, research, URL management, etc. These skills will help you to gain a certain degree of expertise in this field.
- The live-instructor-led classes are conducted by expert professionals who are aware of the constant changes in the market. With the highly interactive sessions, there is a constant exchange of knowledge and skills.
- Some of the important tools used to train students are SemRush, SpyFu, MOZ, and Majestic. These tools will enable you to understand the concept of SEO and also use these tools to make your content rank higher.
- Some of the important projects that will be given to you are SEO structure planning, Website audit documentation, Keyword analysis and research, and Inbound link building. These projects will help you to develop your practical skills
Phone:+65 31 585082
You can also read: Top 10 Digital Marketing Courses in Dubai
3. SEO International
The SEO Certification course provided by this institute will help you not only understand search engine optimization but also get an in-depth knowledge of the field of digital marketing. Since digital marketing and SEO go side-by-side, the course is prepared in a way where there is no rigid binary being made and you will be taught about these concepts simultaneously.
Course: SEO Course
Duration: 1 day
Mode: Classroom sessions or Live Training
Fees: AED 850 (Classroom); AED 650 (Online)
Syllabus:
- Search Engine Optimization
- Brainstorming
- Social Media
- Online Marketing Techniques
- Localizing Keywords
- Blended SEO
- Partnership Marketing
- Domain Authority
Benefits of doing this course:
- The course takes up a highly practical approach with more than 80% of the course being based on practical training. The remaining 20% is not purely theoretical as each of these theories is backed by practical examples that will help you to gain a better understanding.
- A dedicated placement cell is available that will guide you about the various jobs available as well as the skills needed to shine in an interview.
- Along with the live training conducted by experts, you will have the option of doing the courses in a classroom mode. You will also be provided with the option of attending the class at your own premise on prior booking.
- The course ranges from basics to the advanced level. Thus anyone can do the course and benefit from it without any problem.
Email: najam@seointl.net
Phone: +971 4 263 6936
Also read: Top 6 SEO Courses Online
4. Edoxi Training Institute
This institute is considered one of the best SEO training institutes in Dubai. The certificate provided by the institute is recognized by the ministry of education of UAE. The courses provided are at par with the latest strategic changes in the market. Students are equipped with advanced tools and techniques.
Course: SEO Specialist Training
Syllabus:
- SEO Strategy Development
- The Business Impact of SEO
- SEO Basic Concepts
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Website Management and Optimization
- Identify and Remove Duplicate Content
- URL’s Management
- Google Webmaster Tools
- Best Linking Practices
- Organize Content and URL Structure
- Information Architecture Planning
- Creating Robots file
- Initial Ranking analysis
- RSS Feed Generation
- Blog commenting
- Press Release Creation
- Conversion Optimization
- SEO Site Audit
Benefits of doing this course:
- The specialized training provided to you during the course will help you master the skills required in digital marketing. You will be able to understand and differentiate between on-page and off-page optimization.
- The course follows a self-paced pattern that gives you the liberty to attend and complete the lectures according to your availability. Hence it is a student-friendly course that will not require you to disturb your schedule but at the same time get the course done.
- The course will enhance your skills and build a certain degree of expertise in you. This kind of expertise will fetch you a good job and increase your work prospects.
Email: info@edoxitraining.com
Phone: 04 380 1666
5. Udemy
Udemy is a student-friendly institute offering online courses to students at affordable rates. Most of the courses provided by this institute are often found in variations from basic to advanced levels. Students are given the liberty to choose the course of their choice according to their needs and proficiency.
Course: SEO Training Masterclass Certification
Duration: 16.5 hours
Mode: Online Classes
Fees: AED 162.78
Syllabus:
- Introduction to SEO
- Keyword Research
- SEO Tools
- Webmaster SEO tools
- On-Page and Off-Page SEO
- WordPress
- Yoast SEO
- Meta Description
- URL structure and SEO
- Duplicate and thin content
Benefits of doing this course:
- Along with the 16.5 hours of on-demand video that you will get for a detailed understanding of SEO, you are also going to receive 8 articles and 81 downloadable materials for your self-study and personal knowledge synthesis.
- The instructors who will impart this training-based course to you, are experts who know the concepts and tools related to SEO in detail. The helpful nature of the trainers along with the guidance provided by them helps the students to get clarity about the field.
- Some of the most important tools used in this field like Google Keyword tool, Google Analytics, Google Search Console, Yoast SEO, and other Google research tools are used to train you. These tools will be used by you during the submission of the exercises and assignments given to you.
You may like to read: Top 11 Advanced SEO Courses in India
6. Coursera
Coursera in association with the University of California provides a highly-beneficial course to students called Search Engine Optimization Specialization. This course is a short-term course that aims to provide adequate knowledge to students so that they can secure good jobs for themselves in the field of digital marketing.
Course: Search Engine Specialization
Duration: 5 months
Mode: Online Classes
Syllabus:
- SEO Introduction
- On-Page and Off-Page SEO
- Technical SEO
- Keyword Theory and Research
- Optimizing a Website
- Advanced SEO strategies
- SEO Campaign
Benefits of doing this course:
- This is a comprehensive course that has 4 sub-courses included within it. Each of these courses will deal with different aspects of SEO. Upon completing each course, you will receive a certificate which you can then share on your job profile.
- The course will help you develop and work upon several skills like search algorithms, mathematical optimization, keyword research, marketing, semantics, etc. These skills will help you at your job and thereby increase your efficiency.
- Flexible schedules are available to students. As pupils from all over the world enroll in this institute, the timings and sessions are kept flexible to increase the participation of students.
- After completion of each module, you will be asked to complete and submit assignments assigned to you. These assignments will test your skills. Each assignment will be graded along with proper feedback so that you know the places which require improvement.
Frequently Asked Questions
Q1. How will the SEO courses in Dubai help me?
If you are someone who has always been interested in entering the field of digital marketing, then knowledge of SEO is a must. Search Engine Optimization forms the core area of digital marketing. Even if you are someone who wants to start an online business or any educational institute, you will need SEO skills. Search Engine Optimization plays an important role in making your content rank.
The SEO Courses in Dubai will provide you with skills and tools that are necessary and used on a regular basis in this field. The certificates you receive from completing this course will make you a certified SEO professional. Thus, this certificate will increase your job prospect. The advanced techniques that you will learn during the tenure of this course will help you all your life.
Q2. Can I do this course online?
Yes. Most institutes usually provide skill-specific courses in online mode. Most people usually enroll in the skill-based course along with some other regular work that they have been doing like studying or working at a place. To increase the number of students who are well-equipped with the latest and advanced tools and techniques, these institutes provide courses in online mode.
If you are a student or a working professional or someone who doesn’t want to attend classroom sessions, you are welcome to attend online classes. The suitability of students is the topmost priority for the institutes.
Q3. What does SEO-based writing mean?
SEO-based writing refers to an article that has followed the guidelines needed to get your article a higher rank. There are several techniques and strategies that are used for this type of writing. In the digital space, it is important for your content to appear on the first page of the search result of a customer. For a piece of writing to appear on the first page of search results, techniques of keyword, keyword density, outbound, and inbound links, meta description, slug, the pattern of writing, etc need to be followed.
Since SEO plays a very important role in the success of a company in the digital field, special importance is given to SEO-based writing.
Conclusion
Are you someone who always wanted to explore and make it big in this fascinating, interesting, and dynamic world of digital marketing? If yes, then a good amount of knowledge about SEO is a must. If you are someone who wants to get into content writing, blogging, digital marketing, or any similar field, you have to possess a knowledge of SEO.
Search Engine Optimization plays an extremely important role in the digital market. You can then realize that a course that specifically deals with this critical concept is going to help you immensely. So, get yourself enrolled in SEO Courses in Dubai to give a boost to your career.
While you may still be doubtful about this course and its benefits, once you finish it you will be satisfied and a confident individual who has knowledge about the field you are going to join.
