Are you surfing the net, trying to find the best digital marketing course? Or, are you confused about all the options out there? We completely understand your dilemma. We have been doing independent digital marketing institute reviews, and today, we bring you the details of the Digital Vidya digital marketing course.
Digital marketing is an in-demand skill today; a lot many people from different walks of life aspire to learn all about digital marketing. We, at Advisor Uncle, bring you the details of various in-demand skills and information on where to learn them from. For people searching for a list of the best institutes, we have the top 10 digital marketing courses in India. We have also covered a detailed DSIM Course Review and Digiperform Review.
The trend today is that a lot of students and freshers flock to digital marketing as a career. The lucrative pay packets offered to adroit and dexterous digital marketers is no secret. Furthermore, there are individual yet interconnected components of digital marketing. For someone who finds integrated digital marketing too overwhelming, they can specialize in other connected domains.
Be it a search engine specialist, a social media marketing specialist, an email marketing manager, a content marketing manager, video marketing, or even analytics, the career options are truly endless with digital marketing.
How to learn digital marketing?
You can go either the self-learning route or learn from experts via digital marketing courses. While the self-learning approach will definitely give you an overview and understanding of all major concepts, it lacks practical learning.
Exploring the self-learning route, what are the options that you can pursue to educate yourself? One option is reading popular blogs by established digital marketing experts such as The Moz, Search Engine Journal, HubSpot, Marketing Land, Kissmetrics, etc.
The other option is the videos. Some popular digital marketing YouTube channels worth exploring and learning from include AHREFS, Backlinko, Brandastic, Digital Marketing Institute, and Moz. Then there are the podcasts, and of course, book lovers will reach out to the best books available on digital marketing, and believe me, there are tonnes out there. Finally, there is the option of free courses as well. Yes, there are some free digital marketing courses, but you realize the limitations once you embark on that route.
None of the above gives you the practical and hands-on training that enables understanding at a deeper level, at a level that you can execute what you learn.
For that kind of experiential learning, you will have to choose a proper digital marketing institute and enrol in a comprehensive, integrated digital marketing course that will take you right from the basics to the more advanced concepts.
Such a course will have real-time case studies and assignments to have a deeper understanding of every concept. The projects, internships, and case studies are imperative for you to assimilate the concepts and execute them to be immediately ready to take on a job.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
Are you excited about mastering the art of digital marketing? Join the Digital Marketing Course at IIM SKILLS to ace the game.
A Brief Introduction to Digital Vidya:
Digital Vidya is a name that is popular across Asia and not just in India. A leading professional training company, it aims at imparting new-age skills to individuals as well as organizations. With over a decade’s experience in the skills development industry, Digital Vidya has conducted over 3800+ training batches with over 38000+ people benefitting from them.
Professionals from brands like Nokia, Google, eBay, Cisco, MakeMyTrip, Toyota, and many other famous brands have sought training at Digital Vidya. That is not all. Digital Vidya is officially the training partner of Google and Microsoft India. It also boasts of partnerships with Facebook, Linkedin, Vskills, and NASSCOM, owing to the excellent training quality.
Digital Vidya has a reach across 55+ countries and focuses on equipping individuals and organizations with industry-specific professional skills. Digital Vidya started with social media training workshops and then launched a full-fledged digital marketing course. Ever since then, there is no looking back for the Digital Vidya digital marketing course.
With the success of the digital marketing course, Digital Vidya became one of the leading training institutes in Asia.
Encouraged by the tremendous success and acceptance, Digital Vidya forayed into Data Science and Analytics training programs. It continues to provide quality education and skills and continues to include more and more in-demand skills with cybersecurity and full-stack development training as the latest offerings.
In the form of resources, the Digital Vidya website has many beneficial blogs, quizzes, guides on digital marketing and its elements, workshops, and webinars. For people into reading, there are lovely book recommendations as well.
If content writing you want to pursue as a creative side hustle, join the Content Writing Courses.
A little something about the Founders:
The men behind the scenes are the top management with Anuj Batra, the CEO at Digital Vidya, and Pradeep Chopra and Kapil Nakra, the founders of Digital Vidya.
Anuj Batra has more than 15 years of experience in senior leadership roles and opines that professional education enables students to take on new job roles with relative ease. He is responsible for the design, implementation of the corporate training programs.
Pradeep Chopra has been a part of the internet industry for over two decades now. An IIT Delhi alum and recipient of the Adobe Content 100 is a serial entrepreneur for the last 17 years.
Kapil Nakra is also a serial entrepreneur, co-founding three ventures over the past 18 years. Also, an IIT-Delhi alum, he is motivates people to think out-of-the-box.
Both Pradeep Chopra and Kapil Nakra are regular and sought-after speakers at various digital marketing, entrepreneurship, and online marketing conferences.
Courses at Digital Vidya:
Digital Vidya has a slew of courses that include:
Digital Marketing Course
Data Science Course: Includes advanced data science and machine learning using Python and is for INR 25,000 + GST.
Data Analytics Course: Data analysis using Excel, SQL, and Power BI, for INR 12500 + GST.
Big Data Foundation Course (self-study): This is a self-paced course certified by NASSCOM FutureSkills and is at INR 5000/-
Machine Learning Course: This is an advanced course and is available at INR 29,990 + GST.
Facebook marketing certification course: A combination of recorded sessions and in-class sessions, the Facebook marketing certification course is available at INR 11900 + GST.
Web analytics certification course: This is a hybrid course that is self-paced with one month of instructor-led online classes and comes at INR 11900 + GST.
Search engine marketing certification course: This is again a hybrid course available at INR 11900 + GST.
Search engine optimization certification course: Again, a self-study and instructor-led course, it is for INR 11900+ GST.
Social media marketing certification course: Also priced at INR 11900 + GST, this short course is a combination of self-study and instructor-led classes.
Cybersecurity course: An online instructor-led course, the training fee for this course is INR 29990 + GST.
All of the courses at Digital Vidya focus on imparting executable training that enables students and professionals to be industry-ready.
Moving on to the Digital Vidya digital marketing course review:
After a brief introduction to the institute, the founders, and the courses offered at Digital Vidya, let us move on to the Digital Vidya digital marketing course.
Program Overview:
The Digital Vidya digital marketing course is a certified course available as an instructor-led online and classroom training course. The institute has about 12 centres across India and five centres outside India. It is an extensive program that includes all essential modules of digital marketing, coupled with an internship. Digital Vidya hosts around 50+ batches of digital marketing training each week!
Eligibility:
It is a foundational course that goes from basic to advance and hence suitable for any individual, even those who have absolutely no background or knowledge about it. Therefore the Digital Vidya digital marketing course is for anyone and everyone who aspires to either hone their existing skills or acquire new skills. Freshers, students, working professionals, or existing digital marketers, anyone can enrol for the course and benefit from the same.
Course Fee:
The course fee for both the classroom and online instructor-led options is INR 49,900 + 18% GST.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
Course Duration:
While the classroom course takes around three months to complete, the online instructor-led training takes four to seven months. There are weekday and weekend batches.
Instructors:
The course advisors and instructors are a knowledgeable lot and the best in the industry. Each batch of students has the privilege of learning from 10+ trainers with experience of up to 18+ years. Some of the trainers at Digital Vidya are:
Himanshu Arora: Co-Founder of Social Panga
Kapil Nakra: Co-Founder at Digital Vidya
Manuj Bajaj: Business growth consultant
Samvidha Sinha: Ex-Googler with 10+ years of experience
Nithyananda Ramakrishna: Email marketing expert with 12+ years of experience
Pradeep Chopra: Co-Founder at Digital Vidya
Rohit Uttamchandani: Senior Manager at Social Beat
Satyam Gambhir: Consultant, Infosys, and Founder and editor, Marketinomics.
Syllabus:
The Digital Vidya digital marketing course has 44 modules with 100 class hours and 140 assignment hours. Here is a breakup of the 44 modules that you can learn through this course:
Search Engine Optimization, four modules. It includes:
An introduction to SEO
How do search engines work?
Organic versus paid search
Keyword research
On-page SEO
Off-page SEO
SEO audit, tools, and measurement.
Search Engine Marketing, which includes five modules. This topic covers:
The fundamentals and case studies
Creation of Google display network
Mobile ad campaigns
Shopping campaigns.
Social Media Marketing, five modules. It covers:
An introduction
Facebook marketing
Instagram and Linkedin marketing
Twitter and Snapchat marketing
Pinterest marketing and learn how to create a successful digital marketing strategy
Social media marketing tools
Crafting a successful social media strategy
Email marketing includes three modules and covers:
Deliverability
Effective email content
Customer acquisition strategies
Effective creative introducing
Nurturing and automation
Resources for analysis of situations and progressive updates
Email automation
Four modules of Inbound Marketing includes:
Attracting your potential customers into the conversion funnel
Converting your prospects into leads using emails
Landing page
Conversion optimization
Conversion optimization patterns for engaging website visitors
Lifecycle emails
Web Analytics, five modules that cover the aspects of:
Introduction to analysis
Google Analytics
Content performance analysis
Visitors analysis
Social media analytics
Actionable insights and the big picture
Social CRM and analysis
Digital analytics
Platform principles
Facebook Marketing has two modules and covers the topics of:
Introduction to marketing
Facebook pages and best practices
Facebook Ads, campaign objectives, and targeting audiences
Impactful creative, optimizing, and reporting
Facebook ad policies
Facebook messenger and Facebook shop
Building brand awareness, driving in-store footfall
Facebook pixel, driving online sales, and finally generating leads
Additional Modules:
15 modules cover various other digital marketing topics, and these include:
Two modules of integrated digital marketing strategy complete with case studies, trends, and tools.
Affiliate marketing, two modules covering models of affiliate marketing, generating and converting leads, budget, and strategy planning.
Two modules of Media planning and Buying to understand drafting a digital media plan with segmentation and targeting the audience and other best practices.
Freelancing in digital marketing, two modules wherein you can learn how to sell digital marketing services.
Two modules for e-commerce listing and marketplace selling, understanding various models that exist, learn how to set up your own store, and execute marketing campaigns to drive sales.
A module on Programmatic Marketing to learn how real-time bidding works, the types, advantages, and challenges.
One module on Adobe Analytics to learn how to analyze the data and plan strategies based on the data analysis.
Infographic resume making module to help you create a powerful resume.
A module on content marketing in association with Linkedin to learn about the dos and don’ts of creating good content and some key resources.
Finally, a module on Lead Sourcing wherein you can learn to use Google to source information, validate email ids, secure segmented database, and ways to use the sourced database.
Projects and Case Studies:
The Digital Vidya digital marketing course includes many hands-on assignments and case studies to make the course more practical. Here is a brief on some of the assignments:
Building and promoting your blog. There is a build your blog session to help individuals step-by-step through the process. You also learn to write your first blog and promote it via social media profiles and content sharing through Facebook, emails, etc.
In the Search Engine Optimization assignment, you learn to research the right keywords, learn local and mobile SEO, and other tactics to rank your website better on Google.
The assignment on Search Engine Marketing allows you to learn real-time, how to set up Google Adwords, create and run responsive ads, and more.
Social Media Marketing assignment is about creating a profitable Facebook page, building your network, creating and running effective ad campaigns.
The Email Marketing assignment helps you master the art of sending professional emails that help you generate leads and sales.
The Inbound marketing assignment is all about multiplying your reach and strategizing drip marketing campaigns.
Finally, the web analytics assignment has to do with understanding how to analyze the data and designing a campaign based on the analyzed data.
In terms of the case studies, the Digital Vidya digital marketing course has 60 hours of case studies integrated into the curriculum. It further adds to practical learning. Some of the case studies include:
ICICI Bank: SEO case study
SEM Case study: Carwale
Cadbury Dairy Milk: Social Media Marketing
Microsoft: Email marketing case study
Inbound marketing case study: Myntra
Puma: Web analytics case study
Tools:
The Digital Vidya digital marketing course covers a wide range of digital marketing tools and even offers many paid tools free of cost. To be precise, the course provides 72K worth of tools free to every participant. Some of these tools are:
Hosting server space.
SEO software to help you maximize your website traffic
Software of SEM to help manage, analyze, and improve SEM campaigns.
Landing page creator to create hassle-free appealing landing pages.
Social listening tool to view and analyze brand conversions.
Push notification tool to increase engagement and conversion rates.
WordPress mega theme for your WordPress website.
AHREFS tool for keyword and backlink research.
Internships:
The Digital Vidya digital marketing course comes with two internships. The internships enhance the value of your resume and help you gain confidence in the newly learned skills.
A research-based blogging internship with Digital Vidya is for three months. The only requisite for this internship is having good written communication skills. You can learn how to research, write, and promote blogs hosted by Digital Vidya and gain an internship certification upon completion of three months.
A social media internship with NASSCOM for three months. Completion of the social media marketing course is a prerequisite for this internship. Participants work with the NASSCOM foundation team and create engaging content for social media platforms, promoting social causes. Upon completion, participants get an internship certification from NASSCOM Foundation and Digital Vidya.
Certifications:
The Digital Vidya digital marketing course comes with 13 certifications. These include:
Three exclusive internal certifications are the Facebook Marketing Certification awarded by Facebook, Content Marketing Certification awarded by Linkedin, and the Digital Marketing Master Certification or CDMM awarded by Digital Vidya.
Twelve external internet marketing certifications for which the institute will help you prepare.
Eight Google certifications, which include Google Ads fundamentals, search advertising, display advertising, mobile advertising, shopping advertising, video advertising, digital sales certification, and Google Analytics individual qualification.
HubSpot marketing certification.
Vskills Certification.
Additional Benefits:
The Digital Vidya digital marketing course is one of the best courses out there that is beneficial in more than one way. The curriculum is by the co-founders who are subject matter experts. The association with Vskills, an Indian government initiative, is an added benefit. Participants get lifetime access to the course material, and Digital Vidya provides 100% placement support for students and entry-level professionals through its placement cell. In case of missed classes, students have the option of availing of the recorded sessions.
Career Assistance:
Digital Vidya has a dedicated placement cell that offers placement services for free to companies. Given that the participants who finish up the CDMM course at Digital Vidya have hands-on experience in digital marketing and undergo rigorous training for three to six months, many companies come forward to absorb the candidates.
The institute has corporate clients from the BFSI domain, internet companies, travel, auto, and aviation sector, real estate, IT and ITES and consumer goods, media entertainment and publications, marketing and advertising, digital marketing, telecommunications, government sector, education sector, healthcare domain, and even non-profit organizations.
Student Reviews:
You will not just be able to view the student reviews but also reviews from clients and partners for the Digital Vidya digital marketing course. Some of the standard views are that Digital Vidya has a great team of professionals, a proactive placement department, shaping the digital minds of the future, excellent and insightful, an eye-opener, etc. Overall, 95% of the participants feel they achieved their objective through the course.
Concluding Thoughts on the Digital Vidya Digital Marketing Course:
For participants who can afford the fees, it is a value-driven course. With the best in industry trainers, 100+ hours of practical sessions ensuring hands-on preparation, and a lifetime of updates and access to the course material, this one is an excellent course. Further, if you choose to go online, you can attend the sessions from the comfort of your home and save valuable travel time.
The modules are in-depth and cover the basic and advanced concepts of digital marketing and consumer behaviour and marketing fundamentals. Also, the partnership with Vskills adds value to the resume of individuals.
If you are undecided, the institute has the option of speaking with their career advisor, which can provide further clarity. Also, there is the option of a demo session if you are unsure about online classes.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
A digital marketing course in a good institute is your gateway to the dream job in the digital marketing industry. Here is a digital marketing quote to ponder on. It does a wonderful job of emphasizing the importance of digital marketing:
“Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency.
India is a land of opportunities, talent, and innovations. Our country is one of the fastest-growing economies in the world, in tune with the latest and significant-tech trends worldwide. When it comes to career opportunities, India has a wide variety of opportunities. The SEMRush India study of Digital Marketing Job Trends reveals that “content writer” is the job profile that has the most searches. Owing to the demand for good content writers, many training institutes offer content writing courses. Today, we bring you the 7 best content writing courses in India.
Content, in writing, is supreme.
-Ogwo David Emenike
No one said it better than Mr. Ogwo David Emenike, a freelance writer, motivator, life coach, and visionary leader. Content is the spinal cord of any marketing strategy.
Gone are the days when business people pondered over the merits of digital marketing over their traditional ways. Today, the B2B marketing landscape is highly belligerent and calls for extraordinary and exceptional content marketing strategies.
The internet is the easiest and fastest way to access information on anything and everything. People quickly skim sites over sites. They pause if and when they come across engaging information that provides a solution to their query.
The quality of the content then, and how relevant, consistent, and compelling it is, is what impacts audience decision-making, driving sales, and website traffic.
The importance of content in marketing cannot be emphasized enough. Simply put, consistent, high-quality, and resourceful content serves to enhance brand image, establish credibility, build trust, and improve the overall business.
Brand Visibility. It is a way to get your brand out there in the eyes of all. Quality content allows you to showcase your brand and what makes it unique.
Generate Leads and Retain the Audience. Good content is like an asset. It is the easiest way to attract the attention of the target audience. Consistency is what keeps them coming back for more and thus building a rapport with your brand.
Lead Generation. Again, content is the foundation of lead generation and lead nurturing. Engaging content not just generates leads but also increases audience retention.
Increase Conversions. Once the trust is in place, conversions are easy. When you provide your audience with solutions to their queries in the form of engaging and actionable content, the likelihood of them turning into potential conversions or sales is exceptionally high.
Build Authority and Credibility. Content helps a company establish and build authority. Once the content you provide demonstrates expertise and solutions, it quickly gains authority and credibility.
Channels of Communication through Social Media. Getting in touch with your target customer base via various social media channels and creating content that trends is a surefire way to increase not just followers but also the overall business. Leverage social media to drive results and grow your business.
Influencing Decision-Making for the Audience. This factor is again to do with trust. Once the target audience trusts a brand, content can impact the decision-making process. It accelerates decision making, thus contributing to sales as well.
All said and done; content is the indisputable king and core of all marketing strategies, digital or otherwise.
The quality of the content can make or mar the efforts of marketing.
Even the most efficient marketing strategy will fail if the content marketing part of it is not competent enough.
Moving On:
Having had a good deal of discussion on content writing, demand in a content writing career, the role of content in marketing, and the benefits of content marketing, we will now move on to the details of the 7 best content writing courses in India.
IIM SKILLS
IIM SKILLS, the global leader in content writing, is a forward-thinking institute. With an attitude of continuous learning, IIM SKILLS commits to helping aspiring candidates develop new and skills with gainful employment. It provides online training for skills that are relevant and up-to-date. These skills result in gainful employment or scaling up the ladder for employees facing a plateau in their careers.
IIM SKILLS’ flagship course, the Content Writing Course, is the best content writing course in India. It is an elaborate and extensive course that provides all the practical knowledge one needs to become a content writer in today’s digitalized world. IIM SKILLS is offered value-addition online courses, and digital marketing and CAT are the other courses provided by the institute.
In a span of five years, IIM SKILLS has seen a humungous growth and has trained 5k+ people in various skills conducting 1k+ training. With a lifetime course access, international certification, and delightful learning experience from specialists, the benefits of learning from IIM SKILLS are aplenty.
Content Writing at IIM SKILLS
The Content Writing Master Course is for four weeks, with 16 hours of live interactive, instructor-led training, and 60 hours of practical assignments. This content writing course is apt for:
Students who wish to build a passive income.
Entrepreneurs looking at building their digital presence, to convert website visitors into leads and sales.
Digital marketers, as content marketing is the bedrock of digital marketing.
Homemakers, fresh out of college, bloggers, etc., upskill themselves and earn an income from it.
The content writing course involves practical learning with assignments to implement all the knowledge. You will have free lifetime access to the course materials in the form of a Learning Management System. Additionally, candidates get free tools worth INR 35,000. The unique feature, however, is the money-back guarantee if a candidate is not happy to post the first session.
The Content Writing Master Course curriculum includes:
Module one is about web development.
The second module is to do with blog creation.
Module three is an introduction to content writing.
The fourth module teaches about keyword research.
With module five, you start writing content.
Module six is all about standard content writing tools.
Module seven enlightens about duplicate content detection.
Module eight explains content distribution using email.
The ninth module explores Google local pages set-up.
Module ten is all to do with content marketing using social media.
All about exploring social media tools comes under module eleven.
Finally, module twelve provides clarity and knowledge about freelancing in content writing.
Certification and Placement:
The Content Writing Master Course comes with a certificate from IIM SKILLS, as well as a globally renowned content marketing certification from HubSpot Academy. The HubSpot Academy has its headquarters in Cambridge, Massachusetts, USA, and is the world leader in inbound marketing and customer service training.
Candidates benefit from this global accreditation and can avail of worldwide placement assistance. Also, IIM SKILLS has a dedicated placement cell that supports candidates through their hiring process, helping them build a profile along with interview assistance.
Another exceptional feature of the IIM SKILLS Content Writing Master Course is the internship opportunity. Deserving candidates, upon course completion, can opt for an internship to further strengthen their writing skills. It is a brilliant opportunity for freshers to have an association with a brand name like IIM SKILLS.
With so many benefits and an efficient, job-oriented approach, IIM SKILLS undoubtedly offers the best content writing course in India.
Online Idea Lab has an extensive line-up of progressive products and in-demand services. With operations in India, the USA, and Canada, they offer services in digital marketing, Amazon web services, web/app development, and content creation. They have an impressive array of industry partners.
Online Idea Lab offers corporate training to better organizations and builds productive teams. For young minds, they offer various skill-based courses that allow them to explore new avenues.
Their free courses include:
An introduction to content writing (four to five hours live online).
Digital marketing introduction (12-13 hours).
An introduction to social media (four to five hours).
Introduction to SEO (three to four hours).
An Introduction to PPC (three to four hours).
Introduction to web analysis (three to four hours).
AWS certified cloud practitioner (five to six hours).
There are short-term crash courses and also regular classroom and online courses.
Content Writing at Online Idea Lab:
Being in the industry and providing services, Online Idea Lab also offers one of the best content writing courses in India.
Even under the content writing course, they have various segments such as the foundation, advanced, copywriting, creative writing, and technical writing. The content writing foundation course is available as both classroom and online courses.
The content writing foundation course includes:
Digital marketing fundamentals.
Basic competitive analysis.
Reading and analyzing content.
Fundamentals of visual content.
Common grammatical errors.
Content writing and ethics.
Content writing tools.
Proofreading and editing.
Writing viral content.
Freelancing as a content writer.
The live online classes are for a fee of INR 8,900 and for one month. There are 12 sessions of two hours each from Monday through Friday.
Finally, Online Idea Lab also offers placement assistance, has an active alumni network, and offers lifetime support from the trainers.
Online Idea Lab is at:
5th Block, 2nd Floor,
99D, 2nd Cross Road,
KHB Colony, 5th Block,
Koramangala, Bangalore-560095
Phone: 91089-29507
THOUGHTFUL MINDS
Thoughtful Minds, with its inception in 2006, offers services of content writing, website development, SEO, and digital marketing. It is a registered IT company with client footprints in the USA, UK, Australia, UAE, Canada, etc. The company also offers assignment help in research papers, thesis, journals, and more.
Content Writing at Thoughtful Minds:
Thoughtful Minds being a content service provider offers one of the best content writing courses in India.
Apart from providing content writing services, Thoughtful Minds also offers training in content writing. The company assures 100% work from home job assurance to deserving candidates upon course completion. The course content includes:
What is content writing?
Types of content writing.
Keywords
Optimum keyword density.
Articles.
Types of article writing.
How to increase content writing speed?
How to avoid plagiarism?
Difference between web content and article writing.
How to write user-friendly content?
Writing SEO-friendly content?
How to check plagiarism online?
It tells about sources from where you can get content writing work.
What amount can you expect from content writing work?
The training for content writing at Thoughtful Minds is online via Skype or Google Hangout. The duration of the class is 45 minutes from Monday through Saturday, and the course is for 45 days, i.e., one and a half months. The timings are flexible, though, and candidates can opt for morning, afternoon, or evening classes. The fee of the course is very nominal at INR 5000.
Upon course completion, i.e., 45 days, candidates get a certificate and also job opportunities.
Thoughtful Minds is at:
LG 14-20, Geejgarh Tower,
Hawa Sadak, Civil Lines,
Jaipur, Rajasthan 302006
Phone: 0141 229 7882
UDEMY
Udemy is a game-changer in the online learning platform. While MOOCs or the Massive Open Online Courses made online learning accessible, Udemy changed the game, making teaching online possible. It is a single platform with multi-subject courses. The platform is doing a great job of accomplishing its mission of improving lives through learning.
Udemy is a global marketplace for learning and teaching. One can envision its global reach with the following current stats:
57K instructors.
150K courses.
295M course enrolments.
33M minutes of video.
65+ languages.
5,000+ enterprise customers.
80% of Fortune 100 companies trust Udemy for employee upskilling.
Udemy is genuinely transforming lives with its enormous selection of courses. It has the advantage of global industry experts as instructors. The courses are very engaging with video lectures, assignments, and downloadable resources/teachable. A certificate of completion and lifetime free access to the course are the icing on the cake.
Udemy has free and paid courses. Navigating through their user-friendly website, you will find an array of courses under each topic. Use the filters to find the best content writing courses to suit your needs.
Currently, the best content writing courses based on ratings and students enrolled are:
This course will help you write better and more efficiently, write persuasive marketing copy, write viral headlines, and learn hacks and tools for better writing. It comes with a certificate of completion.
“Ninja Writing: The Four Levels of Writing Mastery.”
Rating: 4.4 stars.
A number of ratings: 8,900.
Students enrolled: 75,227.
Price: 486.
This course, also a bestseller will teach you how to create spellbinding writing, tap into the power of narrative, paragraphs, sentences, and words, and transform yourself into a masterful writer in days. It also comes with a certificate of completion.
Coursera is also an online learning dais with multi-subject courses in different languages. The courses on Coursera are from world-class universities and companies and are taught by top instructors. There are courses for all levels of learners, and a wide variety of topics
Flexibility, affordability, and certifications are plus points for online learning at Coursera.
Coursera today has a reach of 53 million people through 4,100+ online courses from 200 world-class universities and companies. You can learn from the best tutors around the world from the comfort of your home.
With filters for languages, levels, skills, and partner universities, selecting the best content writing course that you want to learn has never been so easy.
You can join Coursera for free and benefit from their free resources. At an individual level, you learn the latest skills and earn a certificate or even a degree. At the company level, companies upskill their talent pool and keep themselves abreast of the newest skill developments.
Under the content writing category, some of the best content writing courses are:
The Strategy of Content Marketing.
Rating: 4.5 stars.
A number of ratings: 507.
Students enrolled: 71K
This course is a partnership between Copyblogger and UC Davis University of California. 100% online, with certification, this course teaches candidates about the core strategies of content marketing, compelling copywriting, and writing skills.
Content Strategy for Professionals Specialization
Rating: 4.6 stars.
Number of ratings: 971
Students enrolled: 8378
This course is by Northwestern University. There are five courses under this specialization, each of them with high ratings. It focuses on audience engagement through storytelling, multi-channel digital marketing, content management, and maximizing content impact.
SKILLSHARE
Skillshare is yet another online learning community that allows you to explore your creativity. From creative, business, technology, to lifestyle, there are courses for all walks of life. It is a platform for millions of people to come together and get inspired, learn, and take the next step in their creative or professional journeys.
Skillshare motivates and encourages members to learn new skills and make discoveries. It empowers the teachers to share their expertise and earn a living. It inculcates in its employees a sense of curiosity to make an impact.
Signing up is free on Skillshare, and it gives you access to 1,000+ free classes. It has courses for almost every topic, including creative skills. Learning through Coursera is fun and self-paced.
Currently, the content writing segment has around 585 results. Filter as per your requirements to find the best content writing course that fits your bill.
Some of the best content writing courses on Skillshare worth mentioning are:
Complete Web Content Writing Masterclass 2019
The masterclass is available in five parts. You can go through each of them to have an in-depth knowledge of writing for the web. It is suitable for beginner levels. Part one educates about home page content. Part two dwells on the About Us page content in detail. Part three deals with writing blog posts. Part four is about business and e-commerce. Finally, part five talks about offers within the sales copy.
10X Marketing: Content Marketing that stands out and gets results.
This beginner-level course has around 5,479 students. It teaches in detail how to create a “competition-free” content marketing strategy. Tips and techniques from the CEO and co-founder of Co-Schedule make this course a must-take. Upon course completion, you learn to write with an impact and work smart.
MINDSTAIRS
MindStairs is into the education marketing industry. It is primarily a marketing company for higher education in India.
Mind Stairs has trained 2000+ students and has 100+ clients. The expertise of Mind Stairs is in various marketing and communications such as traditional marketing, digital marketing, multicultural, and guerrilla marketing. It is into educational tourism as well.
MindStairs offers courses in digital marketing, search engine optimization, content writing, social media marketing, and pay per click management training. Its premium services include professional resume writing packages for Indian candidates and career packages for international candidates.
Content Writing at MindStairs:
It offers one of the best content writing courses in India. The Diploma in SEO Content Writing by MindStairs is of an advanced level. The course timing and batch is flexible with a full-time, part-time, or online course option.
The course content includes:
Basics of content writing.
Significance of writing effective web content.
Techniques to write effective web content.
Types of content writing.
Start writing.
Judge the target audience.
Covering the knowledge domain.
Be creative and clear with your writing.
Construct sentences that communicate.
The technicalities of writing.
Choose the correct writing style.
Editing for quality.
Principles of good web writing.
Understanding document structure.
Methods of explanation.
Design content for the human mind.
Creating documents.
Prototype the document.
Give the right look to your document.
Say it with graphics.
There is free content writing career counselling, as well as a webinar. The faculty is outstanding, and they provide individual attention to all candidates. Learning is through the 80:20 method, with 80% of practical and 20% theory.
The course comes with professional certification and income opportunities.
MindStairs is at:
CD 271, CD Block, Opp SEVA Hospital
Saltlake Sector 1, Salt Lake City, Kolkata-700 064,
Landmark: Near SEVA Hospital, BD Market, City Center 1.
Phone:
9433365039
7309622982
FAQs
1. Which Is the Best Content Writing Institute In India?
Considering all the important criteria like faculty members, Job-support, pedagogy, curriculum, post-placement support, student reviews, and testimonials, we rank IIM SKILLS in Position 1 for Content Writing Courses In India.
2. Will there be 100% Placement Assistance Once I complete the content writing course?
There are many institutes that offer placement guarantees, interview assistance, soft skills development, and resume preparation. We recommend you to check with the institutes regarding the same.
3. What Is The Average Fee for Content Writing Courses?
The Average Fee for Content Writing courses is anywhere between Rs 10,000 to Rs 20,000 for a duration of 1 month to 3 months (4 weeks-12 weeks).
4. What is the best way to start a content writing career In India?
The best way to start your content writing career would be to sign-up for an intensive content writing training course. Thereafter, create your own website and create content. With relevant and good-quality write-ups, you will get visibility.
5. What Are The Steps to create top-grade content for online visibility?
Research, Writing in active voice, simple language, persuasive headline, and an appealing first paragraph are some of the main things to incorporate to write high-grade content.
CONCLUDING THOUGHTS:
A career in content writing is an excellent move to make now, considering the demand for good content writers. People aspiring to become content writers can benefit from the above exhaustive details on the best content writing courses in India.
Digital educational platforms like Udemy, Coursera, and Skillshare provide courses across hundreds of topics and subjects. The content writing courses on these platforms come with course certification. These courses just update your knowledge base and add value to it.
Whereas the individual institutes specializing in digital marketing and content writing and the likes are the ones with the premium expertise. These institutes give optimum exposure to candidates on current trends and practical applications with internship opportunities as well.
Depending on which stage of career you are in, you can choose to learn from a reputed institute or brush up with short-term courses from the massive courses on the online educational platforms.
“The journey of a thousand miles begins with a single step.”–Lao Tzu
There’s no getting around the incontrovertible fact that most businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the availability, there are many opportunities out there for those looking to urge into the sector.
So, what’s all the hype about? Read on to learn more about this fascinating, versatile field.
What is digital marketing?
In some ways, digital marketing isn’t that different from traditional marketing: you’ve got a product that you simply got to sell, and you’re looking for ways to interact with customers to build brand awareness and eventually “close” a purchase.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this versatile, versatile nature of the business that creates it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career:
Video/audio production
Interactive technology (such as AI)
Mobile marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media
E-commerce
Email marketing
Marketing automation
Content management and curation
Web development
Web design
Copywriting and editing
Analytics
Business/marketing strategy
It’s an honest idea to believe in getting training in a minimum of one or two speciality areas unless you’re in management, during which case you’ll probably get to know quite a bit about them all.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
What skills are in demand?
The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere.
There’s a solid budget going into digital marketing now as against the normal marketing. 93% of online activity starts with an inquiry engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of USA citizens make a web purchase at least once a month. Anyone brooding about starting or leading a business must have a basic understanding of digital marketing so as to convert customers.
There is no room for people looking to enter the planet of digital marketing and related careers. According to Smart Insights, a number of the foremost in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is great news for those that veer towards the creative, social, and business end spectrum.
For those that are more technically minded, there’s still much demand and quite high earning potential for those that concentrate on technology like SEO and SEM since this is what is often at the bottom of what drives profits in any business.
Content marketing relies on traffic and anyone with the technical expertise to research these patterns goes to be a valuable asset, especially as these sorts of jobs become more complex with the advent of AI.
Why choose a career in digital marketing?
Digital marketing may be a career that has many rooms for techs, creatives, and business people. There are numerous avenues that you simply simply can follow; it’s best to specialize in one or two things that you do best, then you’ll always learn more from there. If you’ve got a business or communications background, you’ll want to think about going into management.
This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you’re employed in the workplace, you’ll always be working with different clients, which suggests you’ll probably never get bored.
Beyond this, here are a couple of more reasons to think about this career.
There’s a Digital Skills Gap: There’s a growing demand for people with digital skills, particularly for those within the middle-income bracket, specifically soft skills, and consistent with this study, it’s most pronounced in the US. So, sticking with ongoing training during this area, albeit you’re not an entire tech geek, maybe a good thing to bank on into the foreseeable future.
Versatility: If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you’ll repose on existing skills while still learning new ones, but still, stay within the same field. There are many choices, here, and ongoing learning opportunities, where different skills fit together in several ways.
The Industry is Always Evolving: As the industry grows and changes, there’s always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there’ll be a spread of specialists working during a given agency, you’ll likely be working alongside professionals with a spread of backgrounds, with everyone having to return together to build marketing strategies.
Earnings: When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you “show” your run through the work search process, you’ll be ready to bid higher and better the more experience you get. According to the Creative Group, content writers early in their career will likely start at a salary of a minimum of $45, 000 and a replacement SEO specialist will probably be earning about $50,000 to start.
Be Creative: Not only are there many opportunities for creatives to try their thing in writing, design, and even video and audio production, there’s also much room for day-to-day creativity in a general sense. You’ll always be having to consider new ways to plug products, solve problems, and have interaction audiences.
Train at Your Own Pace: you’ll start performing on building this specific career now, from the comfort of your house, and roll in the hay your way. Take online courses, build a blog or an internet site, work on your own social media, get some volunteer or freelance work, and you’re on your thanks to building a solid portfolio from the comfort of your house.
Work with Different People Every Day: You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting speciality, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work.
What types of people excel in this field?
All sorts of people can follow a career that touches on marketing; it depends on what your interests are. Having an extremely technical background isn’t usually necessary, though if you do know a thing or two about web design or coding, you’re probably going to be ahead of the competition.
Because this is such a dynamic field that requires ongoing learning, you pretty much need to be a self-starter—that is, willing to teach yourself new skills and technology on an ongoing basis. To this end, you’ll need to be a creative problem-solver. If you are curious, innovative, proactive, natural leader, adaptable, creative, and have a good business sense; you’ll probably do well in most areas in this field.
How do you get trained as a digital marketing professional?
If you already have a background in marketing management, copywriting, web development, or even design, you’ve already got plenty of transferable skills to go into digital marketing. You’ll probably want to get started on your own personal branding and build a portfolio in order to build your own unique digital presence.
It’s tough to stay on top of all of the latest trends, but getting a solid understanding of the basics of up and coming trends like AI and virtual reality in the context of how they’re being used for marketing is an excellent place to put your focus as well.
You should certainly make sure that your social media streams are consistent with your skills and aptitude–in other words, talk about what you are interested in and learn about publicly and as often as you can. Start a blog over at Medium and join some Facebook groups in your field of interest.
You’ll want to also look for a comprehensive, reputable training program to get official certification in one or more core areas. Once you’re officially certified, you’ll then have a leg-up amongst your peers when it comes to searching for fulfilling opportunities.
One such course that we have found out for you is the course by TBS Digital marketing institute. So in this review of the TBS Digital marketing institute, we will first lookup at the institute.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
About The Brand Saloon Digital Marketing Institute
In this section of the review of the TBS digital marketing institute, we will look at the institute because the quality of the institute has some role in determining the quality of the course.
TBS is one of the top digital marketing institutions in India. The institute strives to provide you with a wide array of tailor-made digital marketing courses in Mumbai with branches at multiple locations.
They ensure that you acquire an industry-relevant skill-set, practical experience, and are up to date with the latest digital marketing trends. At TBS, we groom students with the latest tools and techniques and prepare them for the professional world.
They offer you in-depth knowledge & 100% practical training as TBS considers it a critical part of our curriculum, which in turn will help you gain a new perspective and sense of confidence.
What else is so special about The Brand Saloon?
Our up-to-date comprehensive syllabus and relevant practical,thought-leading content (available on our own Digital Library) and Professional Development Process (PDP) program makes sure that our students get equipped with the latest digital marketing techniques.
As one of the best digital marketing institutes in Mumbai, TBS feels it is our responsibility to make our students interview-ready. Right from reviewing your resume to making you a master in the art of appearing for interviews through mock sessions, our experts take care of it all!
Looking for digital marketing courses in Mumbai with placement? Well, TBS is the right place. With over 100 companies to our aid, we help our students get placed in top-notch companies to help them kick start their careers with a bang!
With a team of digital marketing experts as faculty, TBS indubitably offers one of the best digital marketing courses in Mumbai. Learn from the best to pave your way in the world of digital.
There’s no better way of learning it than doing it. Gain significant hands-on experience with numerous live projects and case studies. Brush up your digital skills by enrolling yourself in the best digital marketing courses in Mumbai with TBS!
TBS is the only digital marketing institute in Mumbai, which is backed by years of Agency experience and has delivered results for the biggest of brands
About the Course
In this section of the review of The Brand Saloon, we will be looking at the course of digital marketing in detail.
This is a four-month diploma program in Digital Marketing specifically designed by TBS’s industry expert faculty to focus on the changing trends and best practices in digital marketing. The course is structured to give you practical training on how to create novel digital marketing strategies and use them to gain a competitive advantage in your niche of the market. With GST Course fee is 40000.
Some other features that the institute and the course provides are:
DIGITAL MARKETING EXPERTS AS FACULTY.
BACK-UP CLASSES IF YOU MISS A FEW.
HANDS-ON EXPERIENCE WITH LIVE PROJECTS.
100% JOB ASSISTANCE.
INDUSTRY-RECOGNIZED CERTIFICATION.
POST-TRAINING SUPPORT.
They also offer an advanced digital marketing course but that is only if you already know everything about digital marketing courses and are only looking for the enhancement of an already acquired skill in digital marketing.
So in this section of the review of the TBS digital marketing course, you might have known what is so special about the course of TBS that makes it the best among several other competitors institutes.
Anyways let us see how the institute has managed to satisfy its students so far in the next section of the Review on TBS’s digital marketing course to know about the real standards of the course and not just what is advertised.
User review
In this next section of the Review on The Brand Saloon digital marketing course, we are going to look at the Users’ opinions about the courses that TBS offers.
Manav Jhaveri who has just completed the course of digital marketing by TBS says that:
TBS has recruited excellent teaching faculties who gives the best practical training in digital marketing. They have helped me to gain massive knowledge and i highly recommended TBS institute to anyone who wants to start a career in Digital Marketing. Thankyou TBS team for everything.
Ashford who is also a recent Alumnus of the TBS institute that is being reviewed in its article says that:
I was looking out for an institute to learn digital marketing for quite sometime. A friend of mine told me about TBS and I opted for the Digital Marketing Certificate Program. The faculty is well versed and have a good understanding and know how about the modules. Its a complete practical course where one can actually learn hands on. I would recommend this institute for any aspirant looking to venture into the field digital marketing.
You could search anywhere and not find a single complaint about the approach or the course that TBS offers and that are exactly why TBS is called the best and most rated institute in recent times.
Conclusion
The curriculum TBS follows gives you an in-depth understanding of several important online marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend among many others.
Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.
Whether you are marketing personnel, a sales executive, a freelancer eager to learn the ropes of digital marketing, or an entrepreneur looking to expand your business on the online horizon, this course is ideally suited to you.
For a thorough comprehension of Digital Marketing modules, you need two things. Your zealousness and determination in learning the components that comprise the online marketing system and an institute that prioritizes students over everything else.
TBS being a globally eminent Digital education Institute puts its students above everything else giving them the meticulous attention to excel in their careers.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
Interested To Opt For Better Career? Find More UpSkilling Courses Like:
The island nation of the United Kingdom in North-Western Europe is a globally influential country for finance and culture. Its capital, London, is one of the world’s greatest cities with a history spanning two millennia. Digital marketing courses in the United Kingdom are standard courses at the undergraduate and postgraduate levels. With businesses world over recognizing the power and potential of innovative digital marketing strategies, the job opportunities for the same are on the rise. A digital skills shortage in the UK further opens up immense career opportunities. Tap into the gold mine of digital marketing with our research-based list of the top 10 digital marketing courses in the United Kingdom.
Here is the list of Top 10 Digital Marketing Courses In The United Kingdom UK
DIGITAL MARKETING COURSE AT IIM SKILLS
IIM SKILLS, with its base in New Delhi, India, is a leading online education provider. With a focus on providing premium courses accessible to every individual, IIM SKILLS churns out in-demand industry-relevant courses at cost-efficient prices. Moreover, all of its courses, including content writing and digital marketing, are online, obliterating all geographical boundaries.
In just over five years, the institute has trained 5000+ students across 35 countries. The institute designs courses in a manner that equips individuals with the knowledge and skills required to progress to a wide range of digital careers.
When it comes to an informative and practical course in digital marketing, IIM SKILLS in India provides excellent digital marketing courses in the United Kingdom or any other country for that matter. The institute is also famous for its flagship course of content writing.
Through its digital marketing course, you can build a solid foundation in core digital marketing principles. The in-depth core modules ensure the latest developments, trends, and techniques in the digital marketing field. Overall, the digital marketing course at IIM SKILLS is grounded, holistic and opens up vast horizons and opportunities.
Download IIM SKILLS DMMC Brochure (.pdf)
Key Features:
Course Name: Master Digital Marketing Course
Duration of the Course: MDMC is for three months or 180 hours.
Course Fee: £359.31
Delivery Mode: Online
Curriculum: The syllabus is vast and consists of over 40 modules. Some of the important core modules are:
Overview of digital marketing
Importance of search engine optimization and search engine marketing to the target audience
Use of various social media channels and optimization techniques
Email marketing
Marketing automation
In-depth knowledge of content writing and advanced blogging
Inbound marketing and digital marketing strategy
Media buying and affiliate marketing
Video Marketing
Google Analytics
Digital infographics resume
It is a tool-driven course, with knowledge of the latest tools, tips, and tricks in the digital marketing world.
The hands-on assignments, case studies, and weekly tasks ensure all the learning translates into action.
There is excellent post-course support and free lifetime access to the learning management system.
Certifications: The most important aspect is the certifications wherein students not only get a course completion master certificate from the institute but also get certifications from Google, HubSpot, and Facebook.
DIGITAL MARKETING COURSES AT KING’S COLLEGE LONDON
Founded in 1829 by King George IV and the Duke of Wellington, King’s College London, through mergers with several institutions, has grown immensely. The college has a focus on research and world-leading education and aims at being proactively involved in an interconnected and complex world.
Some of the core values of King’s College London are to:
Educate to inspire and improve
Research to inform and innovate
Serve to shape and transform
The college has an international community that serves the world. King’s College London has courses for undergraduates, postgraduates, summer programs, executive education, and short courses as well. It offers digital marketing courses in the United Kingdom at a postgraduate level in the form of an M.Sc. in Digital Marketing.
Key Features:
Course Name: Digital Marketing, MSc.
Duration of the Course: One year full-time.
Course Fee: £14,925 per year for domestic/EU students and £29,850 per year for overseas students.
Delivery Mode: On-campus.
Curriculum: Candidates have to complete modules totaling 180 credits. The required modules are:
Digital marketing strategy
Communications in digital marketing
Digital consumer behavior
Marketing Analytics
Research in Marketing
Research project-dissertation
Also, candidates have to complete modules totaling 45 credits from a range of optional modules such as:
Certifications: Accreditation by The Chartered Institute of Marketing (CIM).
Contact Information:
Strand
London WC2R 2LS
United Kingdom
Phone#: +44 (0)20 7836 5454
DIGITAL MARKETING COURSE AT BRITISH ACADEMY OF DIGITAL MARKETING
With recognition from the International Approval and Registration Centre (IARC), the British Academy of Digital Marketing ensures quality standards in course content and delivery. It offers a range of industry-focused digital marketing courses in the United Kingdom. These courses empower students with the practical skills to pursue their goals and career paths.
The mentors guide the students throughout the course, providing support, guidance, encouragement, and constructive feedback. The academy is a leading provider of certificate programs, diploma, and postgraduate diploma courses. All courses are available as home study or classroom-based.
The courses have accreditation from the CPD (continuing professional development) Standard office. Another benefit is that students of the British Academy of Digital Marketing have eligibility to join the Content Marketing Association as well.
Key Features:
Course Name:
Certificate course in digital marketing
Diploma course in digital marketing
Postgraduate diploma in digital marketing
Duration of the Course:
The certificate course is for three months.
The diploma course is for six months.
The postgraduate diploma is for nine months.
Course Fee:
The certificate course is for a £395 home study and £795 for the classroom.
The diploma course is £595 for home study and £1895 for classroom-based.
The postgraduate diploma is £895 for home study and £2395 for classroom-based.
Delivery Mode: Both classroom and home-study options are available.
Curriculum:
The certificate course includes the evolution of digital marketing and inbound and social media marketing modules.
The diploma course includes in addition to the above two modules, modules on search engine optimization, digital marketing channels, website design, and user experience.
The postgraduate diploma course includes in addition to all of the above modules, modules on analytics and performance management, social media advertising, digital strategy, and practice.
Assignments: While the certificate course has five practical assignments, the diploma course has ten, and the postgraduate diploma course has fifteen assignments.
The home study students have full access to the online learning center that houses all the course material, instructional videos, written content, and assignments.
Certifications: The courses have a CPD accreditation.
Contact Information:
Head Office
48 Dover Street
London W1S 4FF
Phone: 020 3389 7418
DIGITAL MARKETING COURSE AT UNIVERSITY OF SOUTHAMPTON, UNITED KINGDOM
The University of Southampton is a part of the Russell Group and is easily one of the top 100 universities worldwide. It believes that there is more to choosing a university than just the right degree or subject of choice. The University of Southampton offers a world-class community where candidates learn from the best and grow as an individual.
Along with featuring in the top 20 UK universities, it has over 300 clubs and societies and offers over 350-degree courses. With campuses in excellent city locations, 24-hour support, and an employment placement scheme in place, it is one of the best places to learn digital marketing courses in the United Kingdom.
The University of Southampton, like most other universities, has courses at the undergraduate and postgraduate levels.
Key Features:
Course Name: MSc Digital Marketing
Duration of the Course: One-year full-term.
Course Fee: The fee is £11,950 for UK/EU and £20,728 for international students.
Delivery Mode: On-campus
Curriculum: Candidates have to complete all core and compulsory modules:
Semester one includes marketing in the 21st century, marketing communications and media management, and building customer insight.
The second semester includes web analytics, designing and managing research projects, advanced digital communications, design thinking in marketing, and a dissertation.
The entry requirement is a UK bachelor’s degree or equivalent.
Candidates develop skills through real-world projects in digital marketing and simulated exercises.
Course delivery is through lectures, seminars, lab sessions, group discussions, case studies, and individual studies.
The learning assessment is through exams, group assignments, individual coursework, marketing blog posts, etc.
Contact Information:
University Road
Southampton, SO17 1BJ
United Kingdom
Phone#: +44(0)23 8059 5000
DIGITAL MARKETING COURSE AT UNIVERSITY OF WESTMINSTER, UNITED KINGDOM
With its inception in 1838 as the first polytechnic in London, the University of Westminster is a pioneer in the education world. The university continues to build on its 180-year rich experience and reputation, helping students from diverse backgrounds pursue their dream courses.
Approximately 19,000 students realize their full potential through the various graduate and postgraduate courses on offer at the University of Westminster.
With students from more than 169 nationalities and a strong network of about 183 industry partners, students benefit not just from cultural diversity but also from placements.
Like all other universities, the University of Westminster also has undergraduate, postgraduate and short courses covering various fields from architecture and design to computers and journalism. It also provides digital marketing courses in the United Kingdom.
Key Features:
Course Name: Certified Digital Marketing Professional Online Course
Duration of the Course: 30 hours.
Course Fee: The course fee is £1560
Delivery Mode: It is a flexible online course.
Curriculum: The syllabus covers the following modules:
Introduction to digital marketing
Search engine optimization
Pay per click marketing
Email marketing
Digital display advertising
Mobile marketing
Web analytics
Social media marketing
Planning your digital marketing campaign
This course has no formal entry requisites. The course structure focuses on current trends and best practices and is apt for students or professionals of all levels.
Certifications: With a DMI (Digital Marketing Institute) accreditation, the candidates receive a course completion certificate upon successful completion of an exam.
Contact Information:
309 Regent Street, Marylebone,
London W1B 2HW
United Kingdom
Phone#: +44 20 7911 5000
DIGITAL MARKETING COURSE AT FUTURELEARN
FutureLearn believes in transforming the way people access education, making online learning enjoyable. It welcomes people of all walks of life into the FutureLearn community, listening to and addressing their needs in the form of quality courses that transform their lives.
There are short courses to equip you with new skills, micro-credentials, and programs to earn that professional/academic accreditation and even online degrees with complete flexibility of timing.
The courses are numerous and cater to all possible subjects and disciplines. FutureLearn also offers online digital marketing courses in the United Kingdom and elsewhere. There are videos, audio, and articles, and quizzes to provide you with an engaging experience. There are also discussions and activities, tests and assignments to assess your learning.
Key Features:
Course Name: Digital Marketing course by Accenture Digital Skills.
Duration of the Course: Two weeks with a weekly study of two hours.
Course Fee: Free with a free digital upgrade.
Delivery Mode: Online.
Curriculum: The syllabus covers:
How to use digital marketing (includes an introduction, display, and pay per click advertising)?
Digital marketing techniques (search engine optimization, email marketing, and integrated marketing techniques).
A free digital upgrade means candidates have unlimited access to this course, including all the learning material.
Certifications: A PDF certificate of achievement upon course completion.
Contact Information:
Headquarters in London, United Kingdom
DIGITAL MARKETING COURSE AT LONDON SCHOOL OF BUSINESS AND FINANCE
Since 2003, the London School of Business and Finance has been delivering business programs, catering to students of more than 158 nationalities. It is the winner of the Queen’s Award for Enterprise in 2013, two global business excellence awards, and also the best use of social media award in 2020.
The institution provides executive education courses and postgraduate degrees online as well. LSBF is also a member of the Global University Systems (GUS). The GUS is a network of 20 academic partners that provide education to over 75,000 students across the globe.
All courses are 100% online, but some of the professional and executive education courses offer real-time classes and live interaction with the tutors. LSBF provides postgraduate, executive education, professional courses, online courses, and even caters to corporate training. The university offers various digital marketing courses in the United Kingdom.
Key Features:
Course Name:
Postgraduate certificate or diploma in marketing (digital marketing)
Online master in strategic marketing (digital marketing and social media)
Digital marketing and social media.
Duration of the Course:
The postgraduate program is for ten weeks, with one evening class per week.
The online master course is for 18-36 months.
The digital marketing and social media course is an eight-week one with an evening class per week.
Course Fee:
Postgraduate program at £1150.
The online master course at £7,000
Digital marketing and social media course at £1,250
Delivery Mode: The first course is an on-campus mode, the master course is entirely online, and the third course has live evening online classes.
Curriculum:
The diploma course consists of modules such as new media and digital marketing communications, digital business models, and e-marketing communication tools.
The master course syllabus has three stages. Stage one deals with strategic marketing management, communications, and consumer behavior, and research. The second stage includes digital marketing communications, internet marketing management, and social media. Stage three consists of integrative research and consultancy project. This course also has specialization modules.
The digital marketing and social media course includes an overview of the digital landscape, SEO and PPC, email marketing, social media, online display, analytics, and future trends.
Certifications:
The diploma and digital marketing and social media courses have BAC and CPD accreditations.
The master course has validation by Università Telematica Internazionale UniNettuno.
Contact Information:
30 Holborn, Buchanan House
30 Holborn London, EC1N 2LX
United Kingdom
Phone#: +44 (0) 20 7823 2303
DIGITAL MARKETING COURSE AT THE CHARTERED INSTITUTE OF MARKETING
CIM is a leading professional marketing body globally with over 30,000 members across the globe and a rich experience of over 100 years. CIM believes that marketing is a critical factor that drives performance in an organization.
The institute has 130 CIM study centers spread across 36 countries. It has around 80 training courses contributing to the professional marketing industry worldwide.
With their training courses covering a wide variety of topics, CIM helps individuals build their skills and competencies to become marketing professionals.
The training courses are available in online, virtual, and face-to-face formats. Some of the popular courses include copywriting and content, marketing communications, product and proposition, sales, and customer experience.
CIM also provides valuable digital marketing courses in the United Kingdom. Twenty-two courses come under the digital marketing domain. Some of the integrated digital marketing courses at CIM are:
Digital Marketing Principles, a one-day virtual course at £399.00
Strategy and Planning in Digital Marketing, a nine-hour virtual course at £699.00.
Digital Marketing Campaign Planning, a one-day virtual course at £399.00.
We will discuss an integrated digital marketing course at CIM.
Key Features:
Course Name: Digital Marketing in Practice
Duration of the Course: 14 hours
Course Fee: The fee is £799.00 for the virtual course, and rates are higher and differ for the residential and non-residential students.
Delivery Mode: Virtual course at an intermediary level.
Curriculum: The syllabus includes all core components of digital marketing and includes modules of:
SEO and PPC
Social Media
Content Marketing
Websites
Affiliate Marketing
Display Advertising
Email Marketing
It covers all the best practices and uses case studies throughout offering a practical guide.
Online tools and reference materials enable students to gain hands-on, actionable knowledge.
The CIM team has expert trainers who ensure the quality delivery of courses with practical training methods.
Small class sizes and a wide breadth of topics included are other factors that make this training valuable.
Contact Information:
Moor Hall, Cookham
Maidenhead, Berkshire
SL6 9QH, United Kingdom
Phone: +44 (0)1628 427360
DIGITAL MARKETING COURSE AT THE INSTITUTE OF DATA AND MARKETING, UNITED KINGDOM
The IDM offers development programs that support and improve marketing performance. Through its high-quality courses, it advances the careers of marketers. Since its inception over 30 years ago, the IDM has trained over 100,000 marketers through a customer-centric learning approach.
Tutors at The IDM are marketing practitioners, and the courses have all the best practices, guidance, and case studies. There are over 70 IDM courses with flexible learning options that boost practical skills.
Some of the popular courses are digital project management, campaign planning, conversion rate optimization, data-driven marketing, social media tools, tactics, etc. The IDM also offers digital marketing courses in the United Kingdom.
Key Features:
Course Name: Digital Marketing Essentials
Duration of the Course: One day or 7 CPD hours.
Course Fee: £400.00
Delivery Mode: Virtual/online.
Curriculum: Though just a one-day course, the syllabus has all core modules and include:
Reaching your audience by exploiting the power of search
Per click to drive traffic
Social media channels to build and increase customer engagement
Going mobile in the digital marketplace
Display advertising
Working with affiliates for new and better sales opportunities
Using email marketing to build and service customer relationships
A digital strategy with importance to user experience
Digital campaign performance evaluation.
The one-day course is a great refresher, engaging, and relevant to current trends.
Contact Information:
DMA House
70 Margaret Street
London, W1W 8SS
United Kingdom
Phone: 020 8614 0255
DIGITAL MARKETING COURSE AT SOCIALB, UNITED KINGDOM
The team at Socialb are international digital marketing experts who also provide digital marketing courses in the United Kingdom. They are into both the service and training domains. Starting in 2008, the company has come a long way in building trust and achieving results.
The company provides all digital marketing services, offers courses, webinars, and even in-house training programs. Socialb has adapted to the changing digital landscape, responding to the needs of clients and trainees alike. Along the journey, Socialb has received accreditations and awards and works with some of the biggest brands.
Their range of digital marketing courses covers all the latest trends and best practices, whether it is a course on social selling or B2B influencer marketing. All the courses are online, live, and interactive with Q&A sessions with the trainers and certification upon course completion.
The webinars are, on the other hand, free with bite-sized content and downloadable resources.
Key Features:
Course Name: Digital Marketing Masterclass
Duration of the Course: The course delivery is over five three-hour sessions.
Tracking all online activities and measuring returns.
The online class has a small number of students with global industry expert tutors.
The course has highly actionable and interactive learning and includes three months of post-course support
Course content is in PDF format, along with a certificate of achievement (CPD).
Contact Information:
SocialB Ltd
20 Station Road
Cambridge
Cambridgeshire
CB1 2JD
United Kingdom
Phone#: +44(0)1223 258000
FAQ’s
Question: Which One is Ranked 1 Institute To Learn Digital Marketing in the UK.
According to many recommendations, we have ranked 1 to IIM SKILLS, they are well-known institute offering Digital Marketing Courses for half a decade now.
Question: What is the Scope of Digital Marketing in the UK?
After Asian countries, the highest demand for learning digital marketing is from the UK nowadays. The scope is very promising for a sustainable career.
Question: What is the eligibility criteria to learn Digital Marketing in the UK?
There is no prerequisite to learn digital marketing and as such there are no eligibility criteria.
SUMMARIZING:
Digital marketing is an integral part of the marketing strategy in all organizations. It is not an add-on anymore but the main component. Digital marketing courses in the United Kingdom are aplenty. A good course in digital marketing will equip you with the skills required to understand key technologies and how to implement them.
Whether you are a fresh graduate looking for your first job or want to advance your existing career, digital marketing can be your way forward. A single course can prepare you for success in a wide range of sectors. A further specialization will take you up the ladder sooner. For those with an entrepreneurship mindset, you can even take on a consultancy role, or use your professional marketing skills to help grow your family business.
What is your calling in the field of digital marketing? Take time to assess your goal, take the initiative, and determine to succeed.
Digital Marketing or internet marketing or online marketing whatever you call it, is one of the booming things these days.
And why not? After all people’s usage of the internet has increased tremendously in the past decade. Humans depend heavily on the internet these from finding a local store nearby to finding any sort of data to get their work done. Understanding what and why digital marketing is is not a one day job nor it is as easy as you think it is.
That is why digital marketing courses are becoming popular by the day and a lot of such institutes are sprouting out of nowhere. Although we are going to look in brief about one such course and also suggest one of the best courses available online.
About digital marketing
Digital marketing is a way of creating awareness and trust about your brand or product or the services you tend to provide through digital or electronic devices. And it can be a website, a Twitter page, or any other social media page or an app. Or through any media possible digitally.
And these are not restricted to just online marketing channels. Offline marketing channels like TV, radio and electronic billboards play a major role in digital marketing even today. While people mostly associate online marketing channels/techniques like SEO, PPC, social media marketing, email marketing, and others with digital marketing, a good digital marketing strategy will also use offline marketing channels to boost brand recognition and recall.
Digital communication is the most preferred form of communication in everyone’s life – every business, organization, company, or industry, basically everywhere – hence the imperative to learn or at least know about Digital Marketing. Professionals across industries are required to fulfil many aspects of digital processes.
So, if you are planning to take up an apt Digital Marketing Course then it is important to seek a few tips before making this important decision.
You need to take care of a lot of factors before you conclude on selecting a particular course. However, a few priorities should be:
How good and different is the program that the institute offers, in comparison with offerings from competitive institutes?
How are the course structure and its design?
What are the benefits you will get after completion of the course? (in terms of certifications, job assistance, placement, practical training, internships)
And above all, Will this course helps you be the best in the industry? And will you get the recognition you deserve?
What is their teaching methodology?
What about the experience of the teachers?
Also, it is advisable to know about the background of the Institute as a whole.
Also if it is an institute with a lot of fame among people then always choose such institutes over the other local ones.
It is a professional course. So it is also advisable to learn how earlier students have been benefited by the course.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
Anyways after taking into consideration all such issues we have found an institute that might best interest you. And we can give our word on the institute and its genuinity.
The name of the institute that I am about to suggest to you in the article is the Indian Institute of digital education.
IIDE is an institute that provides courses and coaching to a number of students both online and offline. The rather young institute has already set up a name among people in such a short time.
So let us continue to review the Indian Institute of digital education and its digital marketing course to the next section of the article which is going to be about the institute that is the Indian Institute of digital education which is being reviewed here.
About the institute
In this section of the review of the Indian Institute of digital education and its digital marketing course, which is supposedly one of the best in the industry, we are going to look into information about the institute. This is as important as reviewing the course of the Indian Institute of digital education because a good course is always a result of a good institute and the best tutors that work for them.
Indian Institute of digital education commonly known among students as IIDE is India’s Premier School For Digital Marketing. Indian Institute of digital education was just a mere another attempt in tutoring students for their digital marketing career when it was established in 2016, and that was when the Digital marketing sector was not as famous and known as now.
They have continuously strived towards imparting digital skills to learners. Indian Institute of digital education has an institute that has already trained more than 60,000 students through online, offline, and on-demand mediums, and currently, the Indian Institute of digital education is widening its scopes by are associating itself with almost all of the top colleges of Mumbai, since Mumbai is where the institute is headquartered.
With 4 branches, at Andheri, Mulund, Churchgate, and Navi Mumbai, the Indian Institute of digital education has been growing 3x every year and the journey seems to continue well. As one of the country’s best Digital Marketing Institute, the Indian Institute of digital education claims to create a fun learning environment for our students.
Digital Skills are absolutely essential if you want to stay relevant in today’s world. So, the institute has launched a School of Digital Marketing, Code and Design to train students and make them equipped for their future.
The ideas and vision of the institute are also a lot more unique than any other institute that is currently working for the students providing them with digital marketing knowledge in the industry. Companies today want to be able to use minimal resources and still work to achieve some great progress in what they do, and add a lot to the profit of their company both in terms of the revenue and name among the other institutes.
To do so, most companies look at digital transformation as a way of functioning. The problem arises when our country’s education system does not equip the youth with the right, most relevant skillsets for a solid future to match industry requirements.
This is where the Indian Institute of digital education comes in. The institute aims to build an ecosystem that not only educates but also empowers the ecosystem with skilled resources to reach that vision. The vision does not stop at education but is the first seed to a future that educates, incubates, and accelerates the future innovations of tomorrow to create a better, more sustainable world.
About the course
As you know the Indian Institute of digital education provides both online and offline digital marketing courses provided by the best digital marketing experts and also people who have teaching experience in the subjects of digital marketing.
But what makes the course unique is that it has sections and each section can also be separately chosen by the students if they only desire to pick up a part of the whole digital marketing skillset.
Although to be a complete and professional digital marketer every course is recommended but there might be special cases sometimes and this feature is a favourite for those people who do not want to waste money learning the things that might be used to them or the things that they already know.
So apart from that, the duration of the course and the fees is also a lot feasible and not so much like the other institutes which are also admired by other students who are an alumnus or who consider the Indian Institute of digital education’s digital marketing course as an option among the other institutes.
Digital Marketing Course's Comparison Sheet (Compare All Courses in One Click)
The approach towards the course
In this section of the review of the Indian Institute of digital education’s digital marketing course, we are going to look into detail about how the course is being provided to the students who join the institute. Something that is most important as how good the institute is and how good the course is that how the course is being brought to the students or in other words the approach of the institute on the course.
In the case of the Indian Institute of digital education, the course structure and the approach that the institute follows for the course is very unique and without a doubt the best according to both the institute itself and the people who have benefitted after being admitted to the course.
They kind of follow a 3 step process towards training their students to complete professional digital marketers. And the steps might be so simple when you listen to them but that is the success mantra the institute is actually going to teach you.
The 3 step process the institute teaches its students are: Learn, Apply, and Evaluate.
Learn
The institute that is being reviewed here is the Indian Institute of digital education as you know has one of the finest and best teaching faculty in the whole industry. And by learn they mean to provide the best experience both in theory and practical, real-life on-hand experience to its students.
The digital marketing faculties of the Indian Institute of digital education who are industry experts teach the students the required digital skills for a real-life business from the finest in the industry aided with the best case studies and examples so that the students are already ready to face the real-life scenarios of digital marketing and excel in it.
Apply
The learning and planning of how to solve real-life scenarios of digital marketing are not just enough to mould you into a good digital marketer. The institute plans to make each of its students the best so that is why they provide you with the perfect practical environment.
Education does not end in the classroom. It is enforced upon each student to immediately apply their learnings to real-life business. This is so that the students do not forget what they have learned and hence they get good practice in what they have learned. We do not easily forget once it is made into good practice.
Evaluate
The digital world allows the quantification of work and measurable results. 360-degree evaluation from peers and teachers will lead the path to be a master in any particular domain because this is criticizing your work, which is as much as important as learning and mastering the skill because you will learn to correct the mistakes and turn yourself into a better digital marketer.
User reviews
Now that you have had my review on the institute and I would definitely recommend you the course, in this section of review on Indian Institute of digital education’s digital marketing course we have to check what the other students who have already taken the course so that we get a lot clearer idea about the course and its details.
Here is what Roshini Dulani a previous Alumnus of the course and Indian Institute of digital education that we are reviewing currently says about the course:
IIDE is the epitome of practical learning. If you want to learn new useful skills without having to sit and go through a textbook for hours on an end, this is the right place for you. One of the best decisions I made was to learn digital marketing from IIDE. The trainers here are best at their jobs and are ever ready to help you! The Institute also offers placement guidance and live internships for people who would like to practice and perfect their skills while they are learning!
Here is what Saurab Soni says about the course, Indian Institute of digital education and the environment:
Great environment with good interior designs that provides superb education.watching the institute itself attracts positive vibrations to join the institution.This place throws a strong feeling of positivity.classes and entire institution is renovated and built on the concept of internet and it’s very attractive to see those.
Here is another review from another alumnus of the Indian Institute of digital education who has just passed out of the institute with their certificate recently
Joining Indian Institute of digital education was one of the best decisions of my life!
It gave me a proper understanding of what I want to do ahead.
I learned a lot from the best faculties of the field.
It is the best place to learn digital marketing with fun. The entire journey 6 months was fulfilled with the joy of learning. I really don’t remember where the time went because of the people around me. I made friends with the enjoyment of practical learning.
I would recommend it to anyone who wants to make a career in digital marketing or design.
Best place to be in Mumbai.
Now that this section of the Review of the Indian Institute of digital education is completed let us move on to the conclusion of the article on the Review of the Indian Institute of digital education.
Conclusion
The curriculum IIDE follows gives you an in-depth understanding of several important online marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend among many others.
Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.
Whether you are marketing personnel, a sales executive, a freelancer eager to learn the ropes of digital marketing, or an entrepreneur looking to expand your business on the online horizon, this course is ideally suited to you.
For a thorough comprehension of Digital Marketing modules, you need two things. Your zealousness and determination in learning the components that comprise the online marketing system and an institute that prioritizes students over everything else.
IIDE being a globally eminent Digital education Institute puts its students above everything else giving them the meticulous attention to excel in their careers.
That is what separates IIDE from the rest of the institutes And that is why I strongly recommend IIDE for your Digital Marketing career.
If you are a resident of Kolkata aspiring to be a content writer and looking for a professional content writing course, look no further. Today, we list the top 7 content writing courses in Kolkata. A lot of students, homemakers, and professionals even are taking up content writing as a side hustle or even a primary career today.
Content writing is an “in-demand” profession, not just in India but globally. With a boom in digital marketing across industries, the demand for content writers is going to grow exponentially. The value of content marketing in brand building is undisputable. Consequentially, the need for the best talents in the content writing domain is on the rise.
A great deal of brainstorming, aligning with company goals, innovation, thinking out of the box and ahead of the curve, and in-depth SEO guidelines make for exceptional content. Content that resonates with customers ranks high. The main aim of good content is to provide solutions and information to people’s search queries.
Content Creation Steps:
A good content writer is undoubtedly an asset to an organization. Take a look at the brief outline of what content creation entails:
Knowing who the target audience is and catering to their needs is the first step in developing content with intent.
The next step is, of course, aligning the content as per SEO guidelines, for visibility and ranking.
Blending of copywriting in content writing, adapting to the style and type of content matters next. There are different tones, styles, and guidelines for different types of content. The different content types include blogs, white papers, social media posts, or web content.
Then comes the technical aspects of content creation, which involve page loading speed, image attributes, and the likes.
Content distribution and publishing channels are next.
Finally, comes content marketing. Sharing your content on social media handles reaches out to a broader audience.
Even email marketing automation is an essential step in getting your content out there.
Content creation is a whole department in itself with sub-specialities. It is not a one-person task. Thus a content writer’s role is not just writing but multi-dimensional and more challenging than ever.
Some mind-boggling statistics about content writing/marketing:
70% of marketers believe in better results with investment in content marketing (HubSpot, 2020).
55% of marketers give priority to blog creation as their top inbound marketing strategy (HubSpot, 2018).
In 2020, in the U.S., over 31 million people will have become bloggers. (Quoracreative, 2019).
Marketers create content for multiple audiences, a minimum of three audience segments. (HubSpot, 2020).
Kolkata, the capital of West Bengal, is, in essence, a city of literary excellence. With its rich literary tradition and numerous educational institutions, it has churned out many great writers.
Our very own Rabindranath Tagore, the first Asian to win the Nobel Prize for literature, was from Kolkata. In the modern-day, it is content writing though that is ruling the roost.
IIM SKILLS
IIM SKILLS is a top-of-the-line institute in the online educational service industry. Driven by ideas, knowledge, and technology, IIM SKILLS is a new-age one-stop institute for up-skilling. At IIM SKILLS, the emphasis and focus is on its students. The institute offers highly in-demand courses. The structure and design of the courses are such that candidates are industry-ready and financially independent.
Through 1000+ pieces of training, IIM SKILLS has engendered the confidence of more than 5000+ students. It has been training students and professionals and empowering them with employable skills. The institute provides excellent courses for digital marketing, content writing and CAT coaching. Of these, the Content Writing Master Course is their flagship course that has garnered a lot of applause.
The content writing course at IIM SKILLS enables aspirants to write alluring content that captivates viewers. Through the course, the candidates can improve on their vocabulary, methods of strategizing content, research procedure, information collection before content development, and logical thinking. Foremost is the ability to create lucid content for the target audience.
The trainers are industry experts with 10+ years of experience. The learning management system, or LMS, is quite simple and easy to use. Moreover, access to the LMS at IIM SKILLS is free for a lifetime once you enrol for the content writing course. IIM SKILLS is undoubtedly the best institute for a content writing course in Kolkata.
Salient Features of the Content Writing Course at IIM SKILLS:
The Content Writing Master Course at IIM SKILLS is for one month (four weeks of live online training).
The training is more practical and less of a theory to allow students to have hands-on experience in all that they learn.
The classes are online. The batches may be weekend or weekday and as per the convenience of the candidates.
The instructor-led virtual sessions are highly interactive, encouraging on-the-spot doubt clearing.
A small number of students per batch ensure better individual interaction and attention.
The course modules included are:
Web development.
UI, UX Interface (blog creation).
Introduction to content writing. This includes types of content, exploring publication channels, as well as the distribution of content.
Content keyword research.
Start writing content.
Content writing tools.
Duplicate content detector.
Content distribution using email.
Google local pages set up.
Content marketing using social media.
Exploring social media tools.
Freelance content writing.
The Content Writing Master Course comes with a certification from IIM SKILLS, as well as a global certification in content marketing from HubSpot. Both of these hold immense value for aspiring content writers.
IIM SKILLS also provides an opportunity for all participants in the form of an internship. The internship is a means to improvise before getting into the job market and also is a valuable addition to the resume. Deserving candidates get placement assistance as well.
In addition to learning how to use various tools for content writing, all participants get free tools worth INR 35,000.
The Content Writing Master Course at IIM SKILLS is a complete course with a holistic approach to all aspects of content creation.
Compete Infotech Academy aims at enabling students to become entrepreneurs through their industry-recognized courses. They provide students with the best professional knowledge and train them to make a living out of their skills. Some of their major professional courses include digital marketing training, social media training, SEO training, PPC training, internet marketing training, and content writing training.
The main aim of Compete Infotech Academy is to enable people to learn skills and start their ventures. Their courses are all under the digital marketing domain, with industry experts as trainers. They have flexible training programs with global certification. Most of their classes are available online. This feature makes it feasible for a more significant number of people to access the course and benefit from it.
Compete Infotech Academy is one of the top content writing courses in Kolkata. You can schedule a free demo class to know more about the content writing course before enrolling.
Salient Features of the Content Writing Course at Compete Infotech Academy:
Advance Level Content Writing Certification Course is the course for content writing. It focuses on the learn-implement-earn pathway.
The academy uses a combination of case studies, project activities, audio, and video clips with PowerPoint presentations to make the learning process 90% experimental.
Their course module covers earning as a freelancer, working from home (creative writing, affiliate marketing, blogging), and starting your own business.
The curriculum focuses on advanced knowledge and earning scope.
The syllabus for the Advance Level Content Writing Certification Course includes:
Introduction to technical writing.
Importance of writing effective web content.
Effective web content writing techniques.
Different types of writing.
The writing process.
Assessing your audience.
Covering the knowledge domain.
Creativity in web writing.
Ensuring clarity and readability.
Architecting sentences that communicate.
The mechanics of writing.
Writing in the right style.
Editing for quality.
Usability testing.
Maintaining document structure.
Methods of explanation.
Designing content for the human mind.
Building documents.
Prototyping the document.
Developing the look of your document.
Conveying information with graphics.
The advanced content writing course prepares students with all aspects of content creation. Also, it focuses on the earning scope in terms of starting your own business or freelancing and client management.
The course comes with a certification from the institute, which will help in job procurement as well.
Indus Net Academy is a premier internet consulting company. They provide a range of services under the web design, web development, internet marketing, and mobile applications segments. Digital marketing and content writing come under their basic courses.
Set up by a software company, Indus Net Academy has first-hand knowledge when it comes to training. A professional environment, expert trainers, and industry collaborations for guaranteed placements are some of the perks of joining the Indus Net Academy for a content writing course. Learning here is by asking questions, constructive debate, and experimenting. It is one of the top content writing courses in Kolkata.
Salient Features of the Content Writing Course at Indus Net Academy:
Indus Net Academy provides professional content writing training.
The eligibility criteria is to have excellent English writing skills.
The course duration is four months, and experts from their web development company design the course modules.
The faculty is professional with experience in training.
There are real-time concepts for each topic.
Indus Net Academy has the best lab facility with lab assistance and 100% placement assistance as well.
The syllabus includes:
Introduction and types of web content.
Ethical issues/quality maintenance and plagiarism tools.
Article writing.
Linkbait articles.
Proofreading, editing, and common errors.
Press releases.
Introduction and basics of persuasive content writing.
Basic SEO and optimizing content for search engines.
Basics and Types of newsletters.
Sales letters and mailers.
Understanding web visitors, basics of web conversion.
Social media marketing basics.
Real-time projects.
Address and Contact Information:
Module 636, 5th Floor,
SDF Building, Sector V
Salt Lake Electronic Complex,
Kolkata-700091,
West Bengal, India
Phone: 81005-38214
85850-61991
DIMENSIONS
Dimensions is a one-stop content service provider in Kolkata. From ideating, co-creating, and strategizing content to mentoring aspiring content writers and encouraging the bloggers in their teens, Dimensions does it all. Along with this, Dimensions aims at transforming aspiring content writers into professionals.
Being in the content industry themselves, Dimensions sure offers one of the top content writing courses in Kolkata. Apart from content services and content writing training, they provide blogging courses for children in the 8-15 age group. The content writing course is available both as a classroom course as well as on the online platform. Dimensions also have a corporate mentorship program for which they conduct content writing/marketing workshops. They provide comprehensive training to upskill the content marketing teams of corporates as well.
Salient Features of the Content Writing Course at Dimensions:
Dimensions offer a Professional Content Writing Training Program.
The course duration is three months or 12 classes, which, if need be, can extend to 16 classes.
The fee for the course is INR 6,000.
The course curriculum is an 80:20 mix of theory and practical, a mix of class/online and home assignments.
The curriculum includes:
Communication and research.
The relation between content writing and content marketing.
Role of content in marketing.
Content writing and consumer behaviour.
Basics of the role of content in promotion and advertising.
SEO, on-site, off-site, and social media optimization.
Google Analytics, Google Adwords, and directory submission.
Different types of digital content such as website, promotional, press release, white papers, and reports, email marketing and flyers, advertorials, newsletters, social media content, and blog.
Content for marketing communication, such as brochures, PPT, and leaflets.
Industry-based content writing, such as lifestyle, sports, academics, etc.
Technical writing by guest faculty.
Introduction to affiliate marketing.
You can schedule a free demo class on their website.
There is no eligibility criterion.
Upon course completion, you can be a freelance content writer, apply for corporate jobs, start blogging, or do content marketing yourself.
Address and Contact Information:
137A, Brojen Mukherjee Road
Behala, Kolkata-700034
VISION UPLIFTMENT ACADEMY
The Vision Upliftment Academy is an independent institute in Kolkata, teaching digital marketing and content writing. Every course concludes with sessions on job interview preparation, creating a portfolio, and making candidates job-ready. With a pleasant and comfortable ambience and owner and mentor themselves with Google certifications, Vision Upliftment Academy also finds its name as a top institute offering content writing courses in Kolkata.
Vision Upliftment Academy offers courses in digital marketing, SEO, content writing, social media marketing, PPC training, E-commerce marketing, web design and development, and cybersecurity. The content writing and digital marketing courses have a free demo. Vision Upliftment Academy aims at training students in skills that can land them a job, and they have flexible course timings to facilitate the same.
Salient Features of the Content Writing Course at Vision Upliftment Academy:
The duration of the content writing course is one and a half months and, if need be, can extend.
The classes are twice a week. A fast track course is also available.
The fee for the content writing course is INR 10,000.
Timings for the course are flexible with Saturday and Sunday classes available for professionals.
It is a comprehensive course with a small number of students per batch.
The course modules are 100% industry-specific with 100% job placement assistance.
With Vision Upliftment Academy, candidates get lifetime support on all writing issues.
There is an opportunity to work on live projects and also learn about other modes of earning from content writing, such as freelance and blogging.
The syllabus includes article writing, blogging, website content writing, press release writing, guest posting, product reviews, and also E-book writing.
The course comes with a course completion certificate to boost your chances of landing a job.
Address and Contact Information:
RDB Boulevard, Regus, 8th Floor,
Plot -K1, Sector V, Block-EP & GP,
Salt, Lake, Kolkata, West Bengal-700091
Phone: 98303-67183
ONE INDIA TRAINING ACADEMY
One India Training Academy is a unit of the Institute of International Teachers Training. With an ISO 9001:2015 certification, it provides a wide range of career-oriented courses. The Academy has some of the best teachers to train aspiring students. The academy adopts advanced teaching methods and has all-inclusive classroom material.
One India Training Academy offers training in various segments such as foreign languages, yoga, spa and beauty, and IT courses such as web design, graphic design, SEO, content writing, digital marketing, and PHP training. With its robust infrastructure, One India Training Academy is one of the more popular institutes offering a content writing course in Kolkata.
Salient Features of the content writing course at One India Training Academy:
One India Training Academy offers a Professional Diploma in Content Writing.
The course duration is three months, and the course fee is INR 12,000.
The various course modules include cover creative content writing, technical content writing, web content writing, proofreading, and editing, as well as SEO content writing.
The benefits of this course include lucrative career opportunities wherein candidates learn on how to work as a freelancer or as a full-time content writer.
The course will teach the candidates how to research information and structure the content.
Good quality teaching, live project training, and placement assistance are the benefits of joining the content writing course at One India Training Academy.
Address and Contact Information:
238 B, Acharya Jagadish Chandra Bose Road,
Sreepally, Bhowanipore,
Kolkata, West Bengal-700020
Phone: 89109-22063
KOLKATA WEB ACADEMY
Kolkata Web Academy is a premier institute in Kolkata, providing training in several courses under the digital marketing domain. The Academy does not just train candidates but offers ample opportunities for them to work with industry professionals on live projects and hone their skills. They design their courses keeping in mind various vital components.
Kolkata Web Academy offers certificate courses in digital marketing, SEO, Google Adwords, Social media, WordPress, Google Analytics, video marketing, affiliate marketing, content marketing, Facebook marketing, internet marketing, etc. It is one of the top institutes offering a content writing course in Kolkata.
Salient Features of the Content Writing Course at Kolkata Web Academy:
The Certificate Course in Content Marketing (CCCM) is for one month (once a week). The course fee is INR 6,000.
The eligibility criterion is basic internet knowledge and MS-Word.
The training can be online, classroom, in corporate, or on-campus.
The CCCM course educates the candidates on the tips and tricks of content marketing and building a strong content marketing strategy.
The course modules include:
Introduction to content marketing.
Creating a foundation for content marketing.
Create a content plan.
Creating content, including writing, editing, designing, and curating content.
Content promotion through blogs, social media, websites, email, and syndicating content.
Measuring content goals and tracking.
Conclusion with learning how to earn from content marketing.
Upon course completion, candidates get a certificate and also assistance in placement.
Address and Contact Information:
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata-700055
Phone: 97488-13455
FAQS
1. Which Is the Best Content Writing Institute In Kolkata?
Considering all the important criteria like faculty members, Job-support, training methodology, curriculum, post-placement support, student reviews, and testimonials, we rank IIM SKILLS in Position 1 for Content Writing Courses.
2. Will there be 100% Placement Assistance Once I complete the content writing course?
Several institutes offer placement guarantees, interview assistance, soft skills development, and resume preparation. We recommend you to check with the institutes regarding the same.
3. What Is The Average Fee for Content Writing Courses?
The Average Fee for Content Writing courses both online and offline is anywhere between Rs 10,000 to Rs 20,000 for a duration of 1 month to 3 months (4 weeks-12 weeks).
4. What is the best way to start a content writing career?
The best way to start your content writing career would be to sign-up for an intensive content writing training course. Thereafter, create your own website and create content. With relevant and good-quality write-ups, you will get visibility.
5. Are online content writing courses worth it?
Online Content Writing Courses are just as effective and benefits are multitudinous. You get the advantage of learning from anywhere in the world. There is flexibility in batch timings as well as in the learning approach. You also save the time required for commuting. All important concepts are covered thoroughly, making online courses one of the most beneficial ways of garnering knowledge today.
WRAPPING IT UP
In your quest to become a content writer, it is of immense help to enrol in a professional course to understand the nuances of writing, the technicalities, and how content creation works on the digital platform. Once you have a basic understanding, you can even choose a sub-speciality and further strengthen that skill. The sub-specialities could include being a website content writer, a blogger, a technical writer, SEO writer, editor, ghostwriter, marketing and communication writer, etc.
Apart from sub-speciality segments in content writing, there is also niche content. For someone adept in the medical field, becoming a medical content writer is a dream job. Likewise, for someone who is urbane with extensive travel history, travelogues, or the niche industry of travel and tourism works best. There are niches like fashion, yoga, interiors, education and academics, politics and news, sports, finance, stock markets, and so on. The options are unlimited, and the sky is the limit for a content writer. Follow through with your dreams and take them step-by-step to become a successful content writer.
For anyone aspiring to start a career in content writing, there is an enormous amount of information available online. The sheer amount of data can confuse people. For the novices, it is challenging to understand which information is reliable. Similarly, there are many free online content writing courses, as well. In this article, we discuss the top five free online content writing courses for the benefit of all wannabe content writers out there.
There is an abundance of job opportunities in the content writing field. It is, in fact, an opportunity galore.
Content writing is an umbrella term encompassing various writing careers and hence has enormous possibilities and potential.
A content writing career is flexible with timings as well. You can take it up as a primary job or even as a side hustle. The number of internet users in India is growing steadily, especially with the digital India initiative. The projected number of internet users in India will reach an estimated 850 million by 2025.
If these numbers are anything to go by, then the demand for a content writing career is like never before. Also, a deficit in quality content writers and an increase in demand are creating a gap.
If you have excellent writing skills or even just good English, you can make use of this demand and supply gap to your advantage. A short-term course is sufficient to set your career rolling. With experience and practice, you can scale great heights.
The first step to getting started is, of course, taking up a course. One may take up a course at an institute of repute or online. Currently, the online platform has N number of free and paid online content writing courses.
OFFLINE VERSUS ONLINE CONTENT WRITING COURSES
Virtual classes online or face-to-face sessions in a classroom setting, what is the preferred choice these days?
Which mode offers more benefits? Online content writing courses or those offered at institutes?
What is the difference between offline and online?
Are online classes practical and efficient?
Is the pricing the same for an online and offline course?
Many would argue that there is nothing to beat a traditional classroom set-up where you can clear doubts upfront and have access physically to a trainer/mentor. The one-on-one face-to-face student-teacher interaction has been a part of our learning system for as long as we can remember.
When it comes to schooling and college, etc., the emergence of online education cannot minimize or obliterate the importance of offline/classroom education
In the case of upskilling or learning short-term courses, online courses are the norm today. With changing circumstances and scenarios, most beg to differ and prefer the online approach as against traditional offline coaching.
The trend with the millennials is learning online. The millennials are adept at multitasking and do not believe in wasting time commuting. They are more tech-savvy and adapt to new and innovative ways of learning much faster.
Check out IIM SKILLS content Writing Course details here
Online learning has taken a whole new dimension today with platforms like Skype, Zoom, and Google classrooms. These platforms can easily compare to physical classes with a facility for interaction between the trainer/mentor and students.
Let us consider the pros and cons of both to conclude. The deciding factors in play include:
Time
Travel
Budget
Availability of resources
TIME MANAGEMENT:
In terms of time management, online courses have the upper hand.
For working professionals or college students, online courses offer a great respite. With all that multitasking, they can manage their time more efficiently with online classes.
COMMUTE:
Travelling to and fro to the institute/academy can pose a severe issue for many people. Imagine the scenario where the best institute that you want to join is distant from both your work/college and home. A considerable amount goes into travelling to and fro, not to mention the fatigue involved.
With online courses, you can join the best of the institute, whether it is in your city or outside your city. The demographics hold no significance with online classes. You have access to the best globally, literally. To top it, you can learn right from the relaxed atmosphere of your house/study room.
BUDGET:
About the budget, classroom courses often tend to be more expensive than online courses. This is because the institute has to invest in proper infrastructure and other overheads. Also, you cannot ignore the cost of printed course materials. The cost incurred is almost always passed onto the students in the form of an increased course fee.
On the other hand, online courses require minimal, if any, infrastructure. Hence, they are inevitably more pocket-friendly.
LEARNING RESOURCES:
Finally, when it comes to the learning repository, online courses score over the classroom courses yet again. Printed course material will unarguably go outdated. The online learning management system can be upgraded continuously and updated with current learning trends.
With the online platform, students can have access to a large number of learning resources. These may be in the form of blogs, articles, video recordings, quizzes, etc.
Undoubtedly, in the current age and scenario, online courses have more benefits and are the preferred choice of the masses.
TOP 5 FREE ONLINE CONTENT WRITING COURSES:
Some people want to start a career in content writing and some wish to embed content marketing in your marketing strategy, but do not know where to start. Take one of the courses listed below on content marketing essentials. These courses will guide you on content creation that can enrich and promote your brand/company online.
Without further ado, let us dive into the list of free online content writing courses.
SEMRUSH ACADEMY:
SEMrush sells subscriptions for online visibility and marketing analytics software. It is a multifaceted SEO tool trusted by over 5000000 marketers worldwide. The academy has free courses for:
Search Engine Optimization.
Content marketing.
Pay per click.
Social Media Marketing.
SEMrush toolkit.
Competitive Research.
The courses and exams at SEMrush Academy are free for registered users with no strings attached. The courses are online and held by experts. Upon completion of the exams, candidates receive a digital certification that is shareable.
CONTENT MARKETING FUNDAMENTALS COURSE
Offered by: SEMrush Academy.
Created by: Ashley Segura, who is the VP of operations at TopHatRank. With over seven years of experience in the digital marketing industry, she brings in tons of insights and first-hand experience in her course
Course Curriculum: The course takes about two hours and includes 13 lessons which are:
About content marketing.
Implementing content marketing in your business.
Business goals of content marketing.
Competitor research techniques.
Audience research to tailor content.
Analyze content quality and relevancy.
Content ideation.
Content calendar.
Optimizing content for rankings.
Content distribution.
Measuring content performance.
Advanced content tips like repurposing and reusing existing content and making it more linkable.
Skill Level: Beginner to advance.
About the course: This free online course dives into the inner aspects of content marketing. It guides newbies on how to embed quality content into their business strategy. The course has exclusive easy-to-follow video lessons. There are specially picked materials for a deeper understanding of each topic. Ultimately, there is a quiz on each of the modules to test what you have learned.
Certification: There is a content marketing fundamentals exam upon course completion. Upon passing it, you will get SEMrush Certification, which is a valuable addition to your resume and LinkedIn profile.
COURSERA:
Coursera is an online learning platform famous worldwide.
It offers massive open online courses (MOOCs) in diverse fields. It has a tie-up with various universities globally and provides specialization courses and degrees as well. You can join Coursera for free and build your skills with courses from top universities. With its easy interface, you can navigate to a subject of your choice and see the list of the courses available.
The courses are mostly free, but you need to pay for certifications. In this sense, if you want access to the graded assignments and earn course certifications, you will need to pay.
THE STRATEGY OF CONTENT MARKETING
Offered by: University of California, Davis, via Coursera.
Taught by: Sonia Simone.
Course Curriculum: This is a five-week-long course is in partnership with leading content marketing company Copyblogger and UC Davis, California. The syllabus includes:
Week one includes nine videos, four readings, and a quiz. The module revolves around understanding and creating a content marketing ecosystem in line with business goals.
Week two includes ten videos, five readings, and a quiz. It explains the 7A framework and application of this framework to content creation.
Week three includes five videos, two readings, and two quizzes. This module is all about mapping the journey of crafting a content marketing strategy, creating a buyer persona, exploring their journey and purpose, and applying essential elements in creating compelling content.
Week four includes six videos, six readings, and two quizzes. The module explores various types of content that go into creating an effective content marketing program.
Week five includes eight videos, two readings, and one quiz. This module is a bonus of content. It educates on how to manage yourself as a professional and how to manage your content. It also explores various forms of multimedia content.
Skill Level: Intermediate level requiring approximately 20 hours for completion.
About the course: It is a 100% online course that has flexible deadlines. You can reset and schedule as per your convenience. With this course, you can learn how to:
Ideate, create, develop, and implement a profitable content marketing strategy.
Measure the efficacy of the content strategy.
Write compelling copy using a strategic framework.
Certification: Candidates can get free certification for a limited period.
Yet another free online content writing course offered by Coursera is Advanced Writing.
ADVANCED WRITING
Offered by: Coursera.
Created by: Tamy Chapman, Brad Gilpin, and Helen Nam.
Course Curriculum: It is a five-week-long course taking approximately 26 hours to complete. The syllabus includes:
Week one includes video tutorials with four readings. It is a course introduction with information on plagiarism and how to avoid it. It will also help develop critical thinking skills and enhance your expertise in using outside sources in writing.
Week two includes two videos and nine readings with three quizzes. This module is all about advanced argument essays, adding support from outside sources, and learning about the MLA format.
Week three has three videos, seven readings, and four quizzes. It deals with plagiarism in-depth.
Week four has four videos, eight readings, and four quizzes. This module educates on synthesis essays.
Finally, week five includes three videos, nine readings, and three quizzes. It deals with documented essays, giving you practice in using quotes and paraphrasing.
About the course: It is a self-paced course, a third course in the series Academic English, Writing Specialization.
This course is by the University of California, Irvine. UCI has an unyielding commitment to rigorous academics combined with cutting-edge research.
The course has shareable certificates and graded assignments with peer feedback.
Certification: There is an option for paid certification.
Coursera offers a 7-day free trial at the end of which a subscription fee is chargeable. The subscription provides unlimited access to all courses but may you can cancel it anytime.
SKILLSHARE:
Like Coursera, Skillshare is an American online learning platform. All courses are available through subscription. The learning mode is basically through educational videos. There are both free and paid courses on Skillshare. Membership offers access to all of its courses. But a significantly beneficial feature for people wanting to learn just a couple of courses is that you can cancel the subscription after the free trial. You will get a reminder email three days before the end of the free trial, at which time you may opt out of the subscription if you choose to do so.
Like most online learning platforms, Skillshare has a plethora of courses on diverse topics.
10X MARKETING: CONTENT MARKETING THAT STANDS OUT & GETS RESULTS
Offered by: Skillshare.
Created by: Garrett Moon, CEO, and co-founder of CoSchedule. Helping more than 8000 marketing teams across 100 countries stay organized, CoSchedule has transformed the way marketers plan and execute.
Course Curriculum: Whether you are looking at crafting blog posts, writing email newsletters, or curating social media posts, this course teaches you to build and execute a smart content marketing plan. It teaches you to create for your company/brand a publishing process that works every time, easing your work. There is even a project to assess your learning and execution skills. The modules included are:
Introduction.
Find your competition-free content.
Prioritizing 10x opportunities.
Create your process.
Final thoughts.
What’s next?
Skill Level: Beginner level.
About the course: This course will teach you to create a competition-free content marketing strategy. It is a mere 30-minute class that provides heaps of valuable information. Straight to the point with no fluff or fuss, this course exceeds expectations in terms of:
Clarity of instruction.
Actionable steps.
Organization of lessons.
With over 6,011 students enrolled for this course, it is perhaps one of the most popular free courses in the content writing/marketing domain.
SkillShare offers a two-month free trial at the end of which a subscription fee is chargeable.
The subscription gives unlimited access to all courses, but you can cancel at any time.
UDEMY
Udemy is yet another online learning platform with multi-subject courses. It is possibly the most popular of all. The platform as of now has:
More than 50 million students.
57,000 instructors are teaching courses.
Courses in over 65 languages.
Over 295 million course enrollments.
The popularity of Udemy is such that for employee upskilling, 80% of Fortune 100 companies trust Udemy. Global industry experts have courses on Udemy, making learning fun and highly valuable. It is a different thing altogether to get insights and advice in the form of courses from leading industry experts.
One of the top-rated free online content writing courses offered by Udemy is the Secret Sauce of Great Writing.
SECRET SAUCE OF GREAT WRITING
Offered by: Udemy
Created by: Shani Raja, an ex-Wall Street journal editor.
Course Curriculum: The curriculum includes:
Writing better.
The secret sauce of flair.
The four crucial ingredients.
How did I discover the sauce (PDF workbook)?
The power of simplicity.
Simplicity exercises.
The power of clarity.
Clarity exercises.
The power of elegance.
Elegance exercises.
The power of evocativeness.
Evocativeness exercises.
The road ahead, the tip of the iceberg.
Final thoughts.
Skill Level: Beginner.
About the course: With over 159,750 students, the benefits of this course are all but obvious. The course focuses on four elements of writing and how to add them skillfully.
SOME MORE FREE ONLINE CONTENT WRITING COURSES:
The list mentioned above is just about the top five free courses in content writing/marketing. There are many other online content writing courses worth taking, some of which are:
Writing for the Web (via open2study).
Hubspot Content Marketing.
Writing for Social Media (via edX).
Kickstart your Academic Writing (via canvas network).
Media Writing and Editing (via canvas network).
Essentials of Content Writing (on Udemy)
On writing (on Udemy)
Also on Skillshare is Freelance Writing 101: Build A Successful Writing Career.
Write content that sells itself: become a persuasion expert in 7 easy steps (on SkillShare).
Learn to write what ranks (SEO blogging) (on Udemy)
FREE VERSUS PAID ONLINE CONTENT WRITING COURSES
Let us compare free versus paid online content writing courses to figure out which way to move forward if you are new to the world of content writing.
Online content writing courses take the form of either live interactive sessions or recorded video sessions. While most free courses provide recorded sessions and exercises, instructor-led interactive sessions are a norm with paid courses.
The free courses have limited resources, whereas paid courses provide access to the learning management system, which is up-to-date with changing trends.
While the free courses are devoid of live interaction and the paid courses, have the warmth of human interaction.
There is no motivation in the free courses. The mentors in paid courses are a guiding and motivating force. They not only guide on the dos and don’ts but also motivate and encourage students to bring out their best potential.
The free courses, on the other hand, are good in terms of brushing up an existing skill or even getting a basic understanding. In-depth learning and implementation are possible only in paid courses, which involve live projects and assignments with feedback.
The query resolution is another factor that one should consider. In free courses, you have to post your query and wait for a reply. You need to check for resolution regularly. Such is not the case with a paid course. The query resolution, doubt clearing, is instant and leads to a better understanding of the subject.
The most important aspect is the placement assistance after course completion. The free courses do not offer any such support or assistance. Whereas paid courses almost always have placement support. They provide resume building, interview cracking skills, and even information on relevant job openings. Some reputed institutes also offer an internship.
WRAPPING UP:
The instinctive thing for most human beings is to take up free courses. The word “free” itself is very magnetic. The thought of getting something without having to pay for it has always enticed human beings.
But be aware and informed that free courses most often than not have several limitations.
In conclusion, most free courses are all theory with barely any practicals, though they do have actionable points. But the paid courses involve at least 80% of practicals with a little bit of theory.
While free courses are suitable for mastering necessary English writing skills and grammar, they do not prove to be an adequate option for someone looking to start a career in content writing.
Thus, be it creative writing, academic, technical writing, web copywriting, or blogging, the free courses are an excellent platform to get a basic overview and understanding. But the paid courses are the ones that impart real knowledge and actionable competence.
Ultimately, the courses offered by institutes/academies offer placement support, which is the primary goal of learning. After all, you take up a course 95% of the time to find a relevant job and maybe 5% of the time for up-skilling or adding to your knowledge base.
MBA is the most taught and learned course in a country like India. There are a lot of reasons why students around the world choose an MBA for their master studies.
The first reason is its validity. You can pursue MBA after any bachelors’ degree.
Some people pursue an MBA after an engineering course. Also after their accountancy degree. Also after their business administration degree. And even after their visual communication degree.
This validity is one of the key reasons why students are attracted easily. And are pursuing an MBA for a Masters’s degree.
Why MBA?
Also, MBA not just enhances your scope in your respective sector. But also helps you in making yourself a better person. It just enhances your personality as they train you for something big in your sector.
This not only means higher pay grade but also you get developed as a person. And opt yourselves with a better personality that gives you a better outlook.
This is also one of the main reasons why people are pursuing an MBA for their Masters’s degree. And considering it as a golden opportunity towards betterment at various levels. But not just the degree is enough. The environment from which you are to acquire the degree also matters a lot.
Why does the institute matter?
If you are going to ask why that matter does, then I already have the answer to this question. Yes, it does matter because consider yourself as studying in an averagely reputed Business school. Then obviously your fellow batch mates will also be as average as the reputation of the business school.
That is you are studying or pursuing your MBA degree from a very well reputed business school. Then your batch mates will also have that reputation and that quality will be reflected in their ideas and projects so when you team up with them or when you realize that you are competing with them then you get to make yourself better to match their reputation and standards that will be the reason for how MBA degree is making you a better person.
It provides credibility. An MBA from a top Business school provides you credibility within the industry. As you begin working, people trust your skills more once you are from an excellent institution that features a legacy of manufacturing and nurturing great talent.
That is why people say that not just the degree but from where you obtain the degree is additionally as important because of the degree.
So you would like to enroll yourself during a great and popular graduate school with a very good learning atmosphere with the simplest quality staff and equipment to find out and grow as a business administrator. But such Business schools have a really clear screening process.
Why the CAT exam?
The best Business Schools in the world use a qualification exam to qualify their students. The most difficult of the exams in the country is the CAT exam. And it can be qualified only if you have enough coaching for clearing the exam and to score a good grade you need to get yourself coached from the best training institute that is available to you.
So, Out of the many best institutes, VISTA MIND CAT COACHING CENTRE and IIM SKILLS are two best institutes.
Let us compare the two institute IIM SKILLS and VISTA MIND CAT COACHING CENTRE to conclude the most recommended course.
Vista Mind CAT coaching Centre
About the institute
Vista Mind CAT coaching center is a chain of CAT coaching centers started by a group that is a break away from the TIME chain. There are 11 institutes so far.
They have their presence in prime cities of the country like Chennai, Kolkata, Kanpur, Faridabad, Patna, Jhansi and 6 more cities in India.
The coaching center has a set of novice faculty members. And it is known the best for all their coaching techniques.
They also coach the students for other entrance level examinations like
LIC DO
CAT
SNAP
XAT
CDS
NDA
SSC CGL
SSC CHSL
CLAT
GMAT
Bank PO
SBI PO
IBPS Clerk
CMAT
MAT
AILET
IBPS PO
IBPS RRB
Indian Air Force Recruitment.
Student Review about Vista Mind CAT coaching center
Although the students talk about the way they are coached in the institute in a good way. They praise how the teachers have chosen to teach the students. And the work material or the course material as they usually call in the industry seems to be just like the usual one followed in institutes like TIME and IMS CAT coaching center.
Also there has been a complaint that has been repeatedly being raised against the institute in recent times. Students have stated that they have lost most of their skilled faculty members. Also the faculty members now are not as experienced as the earlier teachers although they are highly or equally skilled and qualified. And students seem to find that the faculty members follow a course work that favors the ones that study better or possess a better aptitude comparatively.
Anyways the institute has been providing decent results for a long time now and has been doing so since it has started working.
Now let us talk about the other institute that was in for comparison with Vista Mind CAT COACHING CENTER.
The name of the institute is IIM SKILLS.
IIM SKILLS
About the institute
IIM SKILLS provides the best CAT coaching in the entire industry. And That is what the students who have been benefited by the course have been stating throughout the internet and sites like Quora.
The coursework is designed by experts in this stream of tutoring. Also, these experts are people with years of wide experience in the industry and also teaching. These skilled tutors not only train you for the CAT exams. But also help you get a glance at the Business school Curriculum.
Features Provided by IIM SKILLS
Personalized coaching
The institute follows a scheme of personalized coaching. In other words, coaching is customized for each student. Based on the student and his capability to learn and grasp things.
This personalized coaching facility enables the student to learn at his or her own pace. This not only avoids the chances of great pressure on the students. It also helps the student to concentrate on the topics that the particular student is kind of weak in. So that he can get better enough to score equally good in these topics than he does in other topics.
This personalization is done for each student right during the admission stage. That is, IIM SKILLS has a considerably different and unique admission process. The students are enrolled after taking an admission test right before the admission. The score and performance of the student in these admission tests help the experts in the institute to analyze. And using the Admission test score they can understand the student’s strengths and weaknesses.
So thus the personalized course work and course materials can be made accordingly after the analysis by the experts. Thus every student who enrolls themselves in IIM SKILLS has his/her unique CAT preparation made uniquely just for them. Also, the equally unique course materials made just for them.
Every student has their different strength, different weaknesses, and different speed of thinking which is all taken into consideration before the unique course and course materials are made.
This is something that students will find very helpful during their process of CAT preparation. And a feature any other institute does not offer.
The Best Faculty team
Also, the course instructors or the “industry experts” who tutor you at IIM SKILLS will talk to every student who enrolls in their course right after the admission test. They explain the strengths and weaknesses that they have analyzed in that particular student. Your learning process for the CAT exams begins right from there.
The course this institute offers is student-friendly and that can be one of the many attractions towards the course.
To the point
This course does not contain unwanted topics like the courses offered by other institutes which they offer to make the student feel that they are into something that is of greater value. The IIM SKILLS course aims solely at the CAT preparation coaching. And the only focus of the institutes and its tutors is to make the student score great in the CAT exams in his/ her very first attempt itself.
Quality material
IIM Skills provides the right combination of video tutorials, study material, and mock tests, based on the student’s strengths and weaknesses. For example, if a student is strong in Verbal ability (VA) but their quantitative ability (QA) part has some scope for improvement, the coursework focuses on more practice on the QA. This is done during the preparation time way before the exam so there’s enough time for the student to work upon their weakness.
The online course of IIM SKILLS is specially designed around a single student and hence can be effective unlike that of a classroom where the topic has to be taught at a normal pace to everyone. Sometimes a student weaker at the topic might need some extra time and a person strong at the topic might feel like he is wasting time. So the online course that is specially designed for each student completely solves that problem.
Lifetime Access feature
Also, the course materials come with a lifetime access option that no other institute provides. This is because if any student does not get the percentile he/she thought of and wants to make one more attempt to increase their percentile, they can use the course material again without even paying. The coursework once bought is theirs forever. This helps the student to access the course materials at the times they find it comfortable.
Doubt clearing sessions
Also for doubt clearing, there will be sessions arranged with the expert tutors. The doubt clearing sessions will be one to one so that you can have an uninterrupted and elaborate conversation with the tutor and completely clear your doubts.
These features are an advantage to any of the aspirants who are either working or studying in a college or something. We all know the difficulties in working and coping up with those responsibilities and deadlines at work. Also studying for an exam like CAT can be tiring which is why the lifetime access features will be of great advantage in such situations.
Time flexibility
You decide when you need to take the classes. It will be more like you are the boss and the institute is just there to help you clear your CAT exams in the very first attempt easily without having to sacrifice a lot.
Amidst all the work pressure and taking CAT preparation classes is not so easy for such students. The good news is that they can go through the course material whenever they find the time. The course is perfect for them as they can go through it after work in the evenings or on the weekends, whatever time or place suits them.
Student Counselling
A student can talk to us not just about the exam but about their whole management career, their aspirations, their reasons, and their source for inspiration. We at IIM Skills believe that lack of motivation and disappointments are a part of the exam preparation process and the right guidance is necessary at the right time.
These are all the reasons why the students who have taken the course from IIM SKILLS suggest them to other friends and call the course the best course he /she has ever taken.
Now if you read on the internet for more information and the track records of both the institutes mentioned and discussed above you can see that both are fairly decent institutes that have been in the institute for the past few years since their establishment.
Conclusion
Though both the institutes follow amazing coursework and structure and the materials are also seen as one of the best in the industry. Also, the faculty members who tutor the students and prepare them to face. And clear the CAT exams with a considerable margin for the best Business school inside and around the country are certified experts.
These people are called industry experts among the students and the other institutes in the industry. The experience of the tutors is also taken into consideration when we see how one institute is better than the other. All these conclude that both the institutes are equally good for each other. And is one of the best in the industry for CAT preparations.
Online course comparison
Now consider the online courses of both the institutes, which is equally important in today’s world as online courses are the best selling courses in any industry. Especially for an exam like the CAT exam where the students are usually working after the completion of a bachelors’ degree. Or they are pursuing their bachelor’s degree currently so they might not find enough time to travel and reach the institute or shift their city and come stay in a different city just for the sake of the course.
Student-friendly course
Considering all these problems of the students a good institute should be a one with the best quality and student-friendly online course that helps the students. And thus helps a lot of students in what they are planning to pursue in life after the CAT exams.
Coursework Strategy comparison
So undoubtedly we can suggest you IIM SKILLS in that case. They have a course work strategy that is equally effective in the offline classroom program. And online programs which are why the IIM SKILLS institute is highly recommended than the other institute.
So I conclude that though both the institutes – Vista mind CAT coaching center and IIM SKILLS CAT coaching center are equally good, the IIM SKILLS has a better online course with the best course work strategy that is highly student-friendly and aims only at the welfare of the students rather than the profit of the institute, the cost efficiency is also a considerable factor to recommend IIM SKILLS CAT coaching institute over Vista Mind CAT coaching center.
In our series of individual digital marketing course reviews, today, we will review the Web Marketing Academy digital marketing course. For other digital marketing institutes in Bangalore, you might want to read through the Inventateq digital marketing course review as well.
Whether you check the Linkedin 2020 Emerging Jobs Report India or the Economic Times article about jobs that will be in high demand over the next couple of years, digital marketing is one career that is spiralling up the ladder. It is a skill that is in great demand, an extremely lucrative profession, and a marketing strategy that you can no more ignore.
From basics to advanced, join the Digital Marketing Course to learn all concepts of digital marketing.
The opportunities and scope are tremendous for digital marketing in India right now, but for the deserving and skilled candidates. Where on the one side, engineering students and even postgraduate students face fierce competition and end up with a starting salary of 20-25k, simple graduates with digital marketing skills get the same starting salary.
Factually speaking, digital marketing and social media marketing job profiles have seen skyrocketing growth over the past two years. The demand is high, and the competition is higher.
What can you do to ensure you become one of the skilled professionals and not just another digital marketer with theoretical knowledge? The ideal answer is, join the “best digital marketing course.”
How do you find the best course? What is suitable for one may be mediocre for another. What is best for one may be just about okay for someone else. Best is a relative term, really, and it all depends on your goals.
How to select a digital marketing institute?
Firstly, you need to delineate the reason for learning digital marketing. Is it because you are a student looking for a job? Or, you want to learn digital marketing to use it in your business or start-up? Maybe you are already working and want to upgrade your skills?
Next, you have to decide the mode of training, the time limit you are willing to dedicate to learning something new, and the financial aspect. While a majority of the population today is very comfortable with online learning and almost all institutes offer online courses, there is a section of people who prefer the classroom set-up and meeting other people in person.
The duration and feasibility of assimilating the humungous syllabus of digital marketing is also a point of consideration. Some institutes offer crash courses and free courses. If you have been researching for a while, you will know that the digital marketing course syllabus is extensive. The average person cannot have an in-depth understanding of all concepts within a short duration.
The course fee is also one of the determinants of where you will end up taking the course. While some seem reasonable, some seem exorbitant. Furthermore, there are determinants, like live projects, assignments, and real-life case studies. Though intimidating, they contribute to real learning. Some people are particular about certifications too.
Likewise, the above are just some of the points of consideration before choosing an institute. Make a list of the points that determine your decision and choose accordingly.
Once you have shortlisted some institutes, you can go more in-depth with research on the mentors, the student reviews, references, placement support, after-training support, and teaching methodology.
After that checklist, let us move on to the Web Marketing Academy digital marketing course review.
A Brief Introduction to Web Marketing Academy:
Web Marketing Academy is one of the top digital marketing training institutes in India. Endorsed by Christ University and an official partner for IIM Bangalore, the Web Marketing Academy digital marketing course is a preferred course in Bangalore.
The institute aims to empower the students with skills and expertise in digital marketing along with leadership qualities. With its inception way back in 2011, Web Marketing Academy has significant experience in digital and social media marketing. Along their journey, Web Marketing Academy has helped leading companies of the world maximize profitability through digital marketing.
The institute provides training for individuals and corporates. They conduct training programs and workshops for brands, start-ups, MNCs, and small businesses. The individual participants also get exposure to many seminars, meetups, and conferences, helping them stay up-to-date with the latest trends in the digital marketing industry.
In their words, Web Marketing Academy takes you on a journey beyond the digital world.
A little something about the Founder at Web Marketing Academy:
What started in 2008 as a meetup and community of like-minded individuals interested in sharing knowledge about digital marketing is today the Web Marketing Academy. Initially, a chef, the founder, Suresh Babu, learned about digital marketing way back in 2002 and in 2008 started a community that garnered more than 15,000 passionate digital marketers.
Ever since the inception of the Web Marketing Academy, the founder has been instrumental in training more than 3000+ individuals. He organizes web marketing related seminars, conferences, boot camps, and corporate training programs in and around India.
He has to his credit trained executives and leaders from fortune 500 companies and popular brands like Myntra, Google, Decathlon, NSRCEL, IIM Bangalore, Accenture, Cognizant, Red Bus, and so on.
The founder of Web Marketing Academy has even been instrumental in training doctors and other healthcare professionals on social media. The other feathers in his cap are that of being an alum of the IIMB and IIMC, business school visiting faculty at IIM Bangalore, Christ University and Symbiosis, and also an executive board member of the Christ University in Bangalore.
Courses at Web Marketing Academy:
The Web Marketing Academy is dedicated to digital marketing and offers no other courses. But what they do have is different offers for different individuals and custom training.
The Web Marketing Academy offers the novel “learn now, pay later” program (valid till October 28, 2020). This is hugely beneficial to students and working professionals dedicated to self-improvement and believe in up-skilling but cannot afford the fees. It is a wonderful learning initiative encouraging and motivating individuals who aspire to upgrade their skills.
Under this program, students and freshers seeking a job and between 18 and 25 can pay just 25% of the fee when learning. They can pay the remaining 75% after landing a job.
Working individuals have the option of paying the course fee in interest-free instalments. This is valid for individuals 26 years and above to help them learn and upskill.
Moving on to the Web Marketing Academy Digital Marketing Course Review:
Program Overview:
The Web Marketing Academy digital marketing course has 200+ hours or learning with live projects, case studies, and group activities. Additionally, there are monthly guest lectures and meets facilitating interaction with industry experts. The curriculum update is every three months, with a focus on quality rather than quantity. So, you can be sure of learning about the latest trends in the digital marketing industry.
Eligibility:
As with most institutes, the only eligibility criterion is the passion and determination to learn. There are no other prerequisites other than basic knowledge of English and the internet. Programming and coding expertise are not necessary. The course is ideal for a new career, career change, working professionals, business owners, and even entrepreneurs.
If you are someone who likes to live on your own terms, see yourself as a misfit in a job role, and aspire to be an entrepreneur, be sure to read through the top online entrepreneurship courses in India.
Course Fee:
While the curriculum is the same for an online and offline course, the Web Marketing Academy digital marketing course is INR 55,000 + GST for the online option and INR 65,000 + GST for the classroom option.
Course Duration:
Both online and offline modes of the Web Marketing Academy digital marketing course require 100 days to complete. There is flexibility in terms of batch timings
Syllabus:
The Web Marketing Academy digital marketing course has 40+ modules:
Concepts of digital marketing: Introduction, advantages, scope, and growth
Social Media Marketing: Introduction, SMM plan, how and why of SMM, and SMM for businesses.
YouTube advertising: Why YouTube, its importance, best practices, and YouTube for business.
Shopping ads or e-commerce ads
Mobile app advertising
Remarketing
Facebook Marketing: Facebook algorithm, Facebook ads, and remarketing and Facebook for business.
Linkedin Marketing: Linkedin for business, professional Linkedin profile, and Linkedin ads.
Marketing on Instagram: Influencer marketing, Instagram for business, Instagram stories, and ads.
Pinterest Marketing: Why Pinterest and best practices.
Marketing on Youtube
Quora: The best practices.
Twitter: Why Twitter, its importance, Twitter for business, ads, and best practices.
Storytelling: Creative content, how to tell a story, and the importance of storytelling.
Basics of video editing
Podcast: How to start, equipment, production, and distribution.
Inbound marketing
Email marketing: Email marketing strategies, building an email list, email design, and email marketing tools.
Digital marketing tools
Google Analytics: Analysing business data, metrics that matter, how to measure success, and making your data work for you.
Digital marketing planning and strategy: DM measurement model, budgeting, scheduling, measuring, templates, and plans.
Additional Modules of Significance:
Mock interviews: Sample interview questions, scenario-based Q&A, and presentation
Resume preparation: Sample resumes, formats, and add relevant projects.
Interview preparation
Freelance projects: Sample plans and project proposals.
Blogs and resources
Tools:
The Web Marketing Academy digital marketing course includes some top-notch tools which make digital marketing easier. Some of these tools are:
Mailchimp
Google Trends
SimiarWeb
Google Keyword Planner
Moz
Google Analytics
SEMrush
Google Ads
AHREFS
GTmetrix
Hype type
Projects and Case Studies:
The Web Marketing Academy digital marketing course includes many real-time projects and case studies alongside each module. It is one of the best methods to document your work, and the assignments go on to make you a more confident digital marketer. They add to your existing portfolio and are a testimony to your knowledge in the field of digital marketing.
While the projects help execute learning, the case studies provide a different perspective and insights beyond the subject.
Some of the projects include:
Website creation
Search engine optimization, implementation, and analyzing results and performance in real-time.
Google Ads, generating leads through live ad campaigns.
A social media marketing project that helps channelize your creativity.
Email marketing project to understand different email marketing strategies.
Certifications:
All participants receive the Web Marketing Academy certificate of completion and a certificate of excellence. Besides, the institute helps participants take up other globally relevant certifications such as those from Google Adwords, HubSpot content marketing, HubSpot email certification, and HubSpot inbound marketing certification, Facebook blueprint certification, and also the Google analytics certification.
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Additional Benefits:
Apart from the curriculum itself, there are many other reasons to take up the Web Marketing Academy digital marketing course. The institute has faculty who are passionate about teaching and go even beyond class hours to help students.
The founder himself has international experience and has hand-picked the mentors to facilitate better learning.
From day one, it is not just theory, but challenges with case studies of the real world, thus equipping you with an action plan for a digital marketing strategy in any organization.
With all the meets and workshops, participants get an opportunity to interact with industry experts, connect with them, and form an invaluable network.
Furthermore, the fact that the Web Marketing Academy digital marketing course has an endorsement by prestigious institutes like the IIM Bangalore, Christ University, Bangalore; Presidency College; Jyoti Nivas College; Mount Carmel College; and ISBR College Bangalore, make it even more worthwhile.
An updated curriculum, hands-on practical training, live projects, intensive training, only 8-10 students per batch of the classroom programs are also some factors that make it an ideal choice. The topmost element is, of course, the placement assistance. Also, the academy offers lifetime mentorship, internship support, and one on one personal attention.
Student Reviews:
The overall rating from the students reveals that the Web Marketing Academy digital marketing course makes them more confident in digital strategy and execution, develop more robust leadership qualities, and many have progressed in their career or gotten new jobs with increase pay. Some even go to say that it is the right institute to learn the A-Z of digital marketing and that the course provides value and, on the whole, an excellent place to learn digital marketing.
Career Assistance:
The Web Marketing Academy follows a 17-step process for the placement. It makes sure students are confident about every concept, helping them implement the ideas in live projects. The mentors rectify the mistakes and validate the project reports. Finally, the participants learn about resume preparation and attend mock interviews. Management conveys job requirements to deserving students and keeps grooming and motivating them until they land their dream jobs. The academy also helps participants looking at freelancing or a start-up.
Beyond the Subject:
The Web Marketing Academy digital marketing course is not limited to the classroom or online interaction. The focus is on activity-based learning. There are thought-provoking sessions by industry experts to motivate the minds of the learners.
The academy even organizes potlucks, events, and outdoor sessions. All of these only go on to broaden the thinking skills of the participants.
Additional case studies, group discussions, and debates allow participants to view things from various perspectives.
Project management allows participants to work as a team and prepare them for real-life working scenarios. What is more noteworthy is that participants learn various soft skills, presentation skills, crisis management, etc. They get an opportunity to unleash their creative side.
Under corporate training, the academy provides digital marketing training, or social media training, or content marketing training to entire teams of organizations. The program is customizable. The participants get an opportunity to develop their core competencies and skills in various functional areas.
The corporate training program is intensive and covers not just conceptualizing a digital strategy but using various tools, executing the strategy, encouraging thinking from a global and local perspective, measuring results, and assessing the future.
Digital Marketing Crash Course:
The Web Marketing Academy also provides a digital marketing crash course, especially for individuals who are hard-pressed for time and aspire to learn within a shorter duration.
The fast track or crash course is only a classroom course available in Bangalore. Though done in a short period, it covers all aspects of digital marketing and follows the same pattern of theory with practical, case studies, discussions, and projects.
Starting from basic concepts and covering even advanced concepts, the course is customizable as per individual needs. The course is ideal for working professionals, C-level executives, managers, agencies, start-ups, heads of marketing, or marketing and sales executives.
Course Fees: INR 35,000 + GST
Duration: This is a 10-day course from 10.30 am to 5.30 pm.
Training Location: The crash course is only available as a classroom course at the Indira Nagar, Bangalore location of the academy.
Syllabus:
Through the ten days, the crash course covers the topics of:
Introduction to digital marketing
Website planning and designing with WordPress, no coding, and programming knowledge required.
Search engine optimization: Includes on-page, off-page, universal SEO, local SEO, blogging, and search console.
Google Adwords, which includes search ads, display ads, video ads, and app installs.
Social Media Marketing covers Facebook, Twitter, Linkedin, YouTube, Pinterest, and Instagram.
Content marketing
Case studies
Email marketing
Google Analytics
Tools and resources.
The fast track course ensures participants can develop a digital marketing plan for a business, articulate a content calendar, and identify which platforms are suitable for any given product or service.
The teaching methodology is the same as with the standard digital marketing course. It includes hands-on training under the guidance of accomplished faculty, case studies discussions, and learning with practical implementation.
Concluding Thoughts on the Web Marketing Academy Digital Marketing Course:
After a detailed and thorough review, one can deduce that the Web Marketing Academy digital marketing course has a good course structure and offers placement assistance.
Again, it is a personal choice, with the course fee being slightly on the higher end. The academy does offer options to make the course fee easy for the participants as well.
With an average rating by the students at 4.5/5, it does seem like a viable option to master all the digital marketing concepts with practical training, gain global certifications, and get desired placements.
Wrapping Up:
So, whatever career stage you are in currently, if digital marketing is your calling, you have already opened the doors to financial stability. And though life is mysterious and has its own ways to unfold, a stable job and income indeed bring some sense of calm in an otherwise stressful life.
Apart from mastering all concepts of digital marketing, a digital marketer requires other complementary skills to make it to the “skilled professional” list. One of these critical skills is communication. Good communication skills, good writing skills, the ability to work within a team, or even lead teams are additional qualities that employers seek.
Working under stress, managing deadlines, socializing skills, technical know-how are also a requisite. Design skills, video editing skills, and the ability to analyze and interpret data are value additions. And the one skill that all digital marketers should know, which comes under the realm of communication, is the digital marketing sales pitch and closing deals favourably.
No one is born intelligent, but digital marketing is a skill you can learn and acquire. It is a career that is far from routine, demands creativity, and has an eye for observation.
Go through your checklist today to choose an institute that will help you achieve your goal.
Technical writing is a thriving and in-demand career not just in India but globally. People from different sectors look for a career in technical writing, considering the professionalism and handsome pay in the domain. For the benefit of the readers, we have compiled a list of the top technical writing courses in Chennai. For those who want to know more about online and self-paced options, please take time to read the blog on the Top 9 Technical Writing Courses in Chennai with Certification.
New to the Term Technical Writing?
If you are new to the term “technical writing,” you might think it is a highly complex skill that needs some professional degree. The good news is that it is not. Yes, it is a niche and specialized skill but not something that requires a specialized two-year course to learn.
On the contrary, it is a short-term job-oriented skill that you can learn and immediately monetize. Technical writing entails breaking down complex processes into simpler ones and expressing them in clear, concise words. Not all people can understand technical jargon, and it is the work of technical writers to simplify all such information into an easily readable and understandable form.
It is the human tendency to make simple things appear complex. But the technical writers have to break free from that tendency, put themselves in the place of an ordinary person with no tech knowledge, and write clear and easy-to-understand documentation.
Yes, technical writing does entail documentation of user manuals, how-to guides, and instruction manuals. But it is way more than just that. Today, it encompasses a wide variety of topics, including scientific research papers, journals, medical writing, and technical email communication, to name a few.
All you need is a flair for writing, decent English speaking and writing skills, basic grammar, and a love for simplifying complex things. Understanding technical jargon is a huge advantage though not mandatory.
The rest of the skills that a technical writer needs, can learn over time. The first step is joining an institute to learn technical writing.
Technical Writing Courses in Chennai:
The internet is inundated with information on any and every topic, including technical writing. Several free resources and communities will convince you that you can learn technical writing by yourself. The fact is, it is not as easy to travel this journey without a guide.
Every career has a structured learning path followed by a career path. When you take up a course from a reputed institute, you not only get guidance but a step-by-step approach, an internship opportunity, and placement assistance.
Now, you decide. Is it worth investing your time and money into a professional course? Or is it better to browse through the innumerable articles online and get yourself more confused than ever?
Advantages of Learning From Technical Writing Courses in Chennai:
For those of you who believe taking up a certification course from a good institute is the route to take, here are some advantages:
Mentors: Most institutes will recruit top-notch technical writers with years of expertise in the field who have a better understanding of the concepts. Hence it is better to learn from those who have been there and done that than from random resources.
Step-by-Step Syllabus: Learning on your own, you may not know the order in which to proceed, the essential course modules, the tips, and techniques, etc. A professional course will give you a specially designed curriculum that goes from simple to advanced, covering all that there is to know to become an experienced technical writer. Under the able guidance of the mentors, you will also learn about different tools and software that top-notch technical writers use to do their work with ease.
Remuneration and Certification: Once you train from a known institute, you are more likely to get a better-paid job than your counterparts who have self-learned. The certification also plays an essential role in making you more employable.
Placement Assistance/Guarantee: Finally, most technical writing institutes will have their set of clients who require technical writers constantly, and hence placement is easier when you learn from an institute. Moreover, most institutes offer placement assistance today.
Top Technical Writing Courses in Chennai
Now that you know about the importance of enrolling in an institute for the Chennaites, let us look at the top technical writing courses in Chennai.
1. IIM SKILLS
IIM SKILLS is one of the more popular ed-tech platforms that provide value-based, job-oriented, short-term courses online. With headquarters in New Delhi, this institute trains individuals across countries. 15,000+ individuals from 35+ countries have benefited from the training at IIM SKILLS in just about five years.
The happy graduates from an institute are its ambassadors by default. Many such individuals will vouch for IIM SKILLS as one of the best technical writing institutes in Chennai.
The institute is different from the rest out there in that it is entirely student-centric, with courses that are completely practical and industry-relevant.
Course Curriculum: A course that is ideal for content writers, marketing executives, technical documentation engineers, configuration and control engineers, design and development engineers, hardware or software engineers, or existing junior technical writers, this course has an extensive syllabus covering even complex and advanced concepts. It includes10+ modules such as:
Basic understanding of technical writing
All about the audience, topic research, and writing
Creating content
Technical reports
Journals and white papers
DDLC
Conversational writing
Reviewing and then publishing
API documentation with XML
User manuals, datasheets, application notes
Effective writing
Medical writing
Case studies.
This comprehensive course covers many significantly essential technical writing tools such as MS Visio, MS Project, Scribus, Git, and more.
With interactive virtual sessions, flexibility in batch timings, an all-comprehensive course, and experienced mentors who provide high-quality training, the Technical Writing Master Course is highly affordable and completely value for money.
Besides, all students have lifetime access to the courseware, which gets an update with every new batch to maintain relevancy as per the technical writing job industry. So, effectively it is a lifetime free up-skilling platform.
Internship and Placement: Students also greatly benefit from a one-month internship wherein they actually practice all they have learned. The institute also offers placement assistance and interview preparation.
Certification: Upon course completion, all candidates get the Master’s certification from IIM SKILLS.
Course Name: Technical Writing Master Course
Duration of the course: 5 weeks of intensive training
The premier training and placement institute, Greens Technology, is also one of the best technical writing in Chennai. In the information and technology field for more than a decade, Greens Technology helps students learn through real-time exposure.
The institute has classroom, corporate, and video training in various competitive technologies, including but not limited to software and development, data science, machine learning, digital marketing, technical writing, and so on.
Greens Technology provides end-to-end recruitment solutions in the corporate world. The hands-on learning and practical exposure that they provide to the candidates provide them with excellent employment opportunities.
The technical writing course has two free demo sessions, an ideal way to assess the quality of the training and help you with decision-making. The batch size is small, with only five to seven members each or even personalized one-to-one sessions. With 100% practical training, Greens Technology also provides job recommendations to deserving candidates.
Salient Features:
Course Name: Technical Writing Certification Program
Duration of the course: The course is for a total of 12 weeks spread over five weeks of classroom training and seven weeks of internship and live projects.
Batch/Mode: Classes are on every Sunday and second and fourth Saturday with timing flexibility.
Course Curriculum: The syllabus includes ten modules:
Basics of English grammar
Boost your vocabulary
Writing tools, tips, and techniques
Creative writing
Business writing
Technical writing
Academic writing
Specific writing
Earning money as a writer
Building your career in the content marketing field
Internship and Placement: There are seven weeks of internship in this course, wherein candidates work on live projects. They get regular feedback to improve themselves.
Certification: Upon completion of the course, candidates get advanced technical writing certification.
JPA Solutions, the leading software training institute, is also one of the technical writing courses in Chennai. The institute also provides job-oriented courses in software development, cloud computing, data science, data analytics, blockchain, ethical hacking, etc.
Even the instructors are all professionals with years of experience. With branches across the city of Chennai, JPA Solutions has international branches in the USA, Singapore, Malaysia, Dubai, and New Zealand.
The institute offers classroom and online courses, and it also caters to corporate training and college/university final-year academic projects. The technical writing course is designed by technical writers themselves at JPA and is one of the best in Chennai.
Course Curriculum: The syllabus structure is such that all candidates, whether newbies or with some experience, will find it easy to understand under the mentorship of the professional faculty. The modules will teach you to:
Write clearly, concisely, and effectively in English
Master presentation skills
Learn design and visualization skills
Time management
Reasoning and critical thinking
Break down complex data into simpler, understandable information.
Candidates learn about different tools such as Adobe FrameMaker, MS Visio, XML, HTML, Snagit, etc.
There are assignments at the end of each module, and students get study materials. By the end of the course, the candidates become experts in presentation skills.
Upon course, completion is an evaluation exam passing which the candidates get a certificate.
The institute also conducts mock interviews to help prepare the students to ace their actual interviews.
Contact Information:
# 4, 7th Street, Tansi Nagar, Taramani Link Road,
Velachery Chennai-600 042.
Phone: +91 8754463915
4. Poke Yoke Technologies Pvt Ltd:
A management consulting company and a leader in software technical writing, Poke Yoke Technical Pvt. Ltd. is one of the best technical writing courses in Chennai. Catering to individuals and corporations, the institute provides certification courses in:
Diploma in technical writing
Certification course in MS package
Adobe RoboHelp
Adobe FrameMaker
Six Sigma Green Belt
Mini Tab
Industrial engineering concepts.
Poke Yoke Technologies also conducts separate sessions on the latest technical writing tools and provides services in technical writing. In the students’ interest, the institute offers training until placement, and its technical writing course covers all aspects, including the latest technical writing tools.
Salient Features:
Course Name: Diploma in Technical Writing
Fee: INR 28,700
Course Curriculum: The courseware includes:
Basic theory
Basic grammar
Writing preparation
Training in Tec Smith Snagit
Adobe RoboHelp
Adobe FrameMaker
MS Visio
DDLC
SDLC
Agile Methodology
Placement: The institute ensures placement training, interview preparation, and mock interviews. The institute also encourages and helps its students prepare their job profiles and upload them onto their job portal.
Contact Information:
No; 225, Nehru Nagar, 3rd Link Road,
Perungudi Industrial Estate,
OMR, Chennai-600096
Phone: +91 89399 11395, 044-24540584
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5. IT Documentum
IT Documentum, the documentation service provider, is another one of the leading technical writing courses in Chennai. A professional writing company, it provides documentation services to the IT industry. Apart from delivering end-to-end documentation solutions, the company also provides web content writing services.
Completely into technical communications and consulting, IT Documentum has a team of technical writers themselves as founders. With their decades of experience, they are pro at delivering all kinds of technical documentation on time, on budget and high in quality.
Learning from people involved in the industry provides the students with an edge over industry competition.
Salient Features:
Course Name: Online technical writing training
Duration of the course: It is a 100-hour extensive and in-depth course that is industry-oriented and mentored by experts. The training spans over four weeks.
Batch/Mode: Online training
Course Curriculum: A practical and hands-on course, students will learn to:
Draft, edit, and publish accurate technical documents
Use templates, graphics, and advanced tools
Learn all about and adhere to the MSTP guidelines
Complete three assignments, which will be resume creation, creating a user manual, and creating an online help system.
Placement: Not only do students get the privilege of learning from eminent technical writers, but they also undergo training for interviews and get placement assistance.
Through this four-week intensive course, candidates can master the latest technical writing tools and apply them to the project. Editors individually review the project and guide the students on tweaking it to achieve the industry standards.
Since its inception in 2011, The Tech Scribes has provided services in the niche of professional technical documentation to clients worldwide. Technical writing being their core competency, it is undoubtedly one of the leading technical writing courses in Chennai as well.
Pioneers in crafting simple and concise technical documentation, the company provides its services to small, medium, and large IT companies. Learning and training from people who offer services are always more beneficial since they know the tips and tricks of the trade.
The Tech Scribes also conduct workshops, seminars, and awareness camps on technical writing in colleges and universities. It also provides corporate training to IT companies.
Salient Features:
Course Name: Technical Writing Training Program
Duration of the course: 120 hours of training spanning six weeks.
Batch/Mode: Classroom sessions from 9.30 a.m. to 2 p.m.
Course Curriculum: The 120-hour courseware covers:
Concepts and theories of technical writing
Importance of technical communication in modern times
Scope and prospects of technical writing
DDLC
SDLC
Content management system
Style guides
Documentation tools
Students also cover advanced technical concepts such as proposal writing, technical blogs, and digital media content.
Placement: With hands-on training experience, candidates learn how to create, design, develop, and publish/deliver projects. The company also provides 100% placement assistance.
Certification: It is a certification program, and hence students, upon course completion, receive a certificate from The Tech Scribes, helping them find suitable jobs in the corporate industry.
Contact Information:
South Thirumalai Nagar, 3rd Street,
Villivakkam, Chennai-600 049
Phone#: +91-44-42851268
7. University of Madras:
Chennaites will surely be glad to know that the esteemed University of Madras also offers technical writing courses in Chennai. Under the English department, the University of Madras offers postgraduate, M. Phil, PhD, diploma, and certificate courses.
The mother of all universities in South India, the Madras University has been educating individuals since 1857. With six campuses dotting the city of Chennai, it offers more than 230 courses under 87 academic postgraduate departments.
With a five-star conferred by the National Assessment and Accreditation Council, learning from the University of Madras has its own unique benefits.
Salient Features:
Course Name: Postgraduate Diploma in Technical Writing.
Duration of the course: This is a one-year, full-time course.
Course Fee: INR 4900/-
Aspiring candidates should be graduates with a good command of the English language.
Registration is online/offline and based on marks obtained at the graduation level.
Another renowned name for job-oriented courses, including technical writing courses in Chennai, is the Knowledge Buffer. The founder, with 20+ years of experience, has been providing training for over 16 years and is an excellent place to start your career as a professional technical writer.
The institute offers a certificate course, diploma, and postgraduate diploma course in technical writing.
With training services available in Pune, Hyderabad, and Chennai, we have covered the course in-depth in our previous article.
Contact Information:
16/4C, 240/4C, St. Mary’s Road,
Mandaveli, Chennai, Tamil Nadu-600028
Phone#: +91 44 79683098
9. Write Academy
A computer training and development company, Write Academy provides affordable and high-quality web services, including technical communications and documentation. Also, it offers a range of courses that include technical communications, web technologies, oral presentations, email communications, etc.
Regarding the technical writing courses in Chennai, aspiring candidates can contact the center directly for more details.
Contact Information:
#15, 27, 7th Avenue
(Opposite GRT Mahalakshmi Vidyalaya)
Ashok Nagar
Chennai 6000083
Tel: 91-44-24715202 / 9940240074
FAQs: Technical Writing Courses in Chennai
1. Is technical writing a good career?
Technical writing is one of the most rewarding careers to opt for. There are a number of jobs for technical writers with pay.
2. Which are the best technical writing courses in Chennai?
There are many technical writing courses in Chennai to opt for. But when considering the best one, IIM SKILLS comes at the top.
3. Who is eligible to become a technical writer?
Any individual with good writing skills and tech knowledge is eligible to become a technical writer.
Wrapping it up: Technical Writing Courses in Chennai
Technical writing is an amalgamation of science and art, science involving technological terms, and art that involves writing. If you have a flair for writing and are ever eager to learn about new and advancing technologies and interpret them with ease, technical writing is the career for you.
Career-wise, it is one career that sees a substantial upward trend and will continue to do so. The more we embrace technology and advancements in all fields, the more new products and processes keep popping up, making our lives simpler. To explain the functioning of each of these products/processes, you need skilled technical writers. Hence, there is an ever-increasing demand for trained professionals in this field.
Depending on the company you work for, it is a gratifying career. Many software engineers switch to technical writing after a period in their careers. There are also instances of completely non-engineering individuals making it big in this field. Many individuals also indulge in technical writing as a side gig and go freelance.
The options are plenty, and the remuneration is excellent to ignore. Add to it the flexibility of taking it up remotely; technical writing is one of the few future-proof careers. Whether you have just finished graduation, are looking at a side hustle, or focusing on a career switch, technical writing is a great option to consider.
Digital proliferation has ensured that content writing today is one of the most lucrative careers that an individual can choose to pursue. It is one of the most stable means of earning among the different digital marketing modules. A Content Writer who is just starting as a fresher can earn anywhere up to 20k per month, which increases with experience and your acumen like any other profession. In this article today, we are going to draw a comparison between two leading content writing institutes – IIM Skills and Henry Harvin to help you decide which course can be more beneficial to you.
Before we move to the comparative study, let’s delve a little into what content writing entails and how an immensely rewarding career in content writing can be.
Content is the mainstay for any brand, product, service, and organization. It is the element that binds companies and their customers globally. Content is interactive intrinsically, which means that it is the engaging factor for a business and its potential customers.
Now, the content has been around for a very long time but with the mushrooming of digital channels and expansion of the internet the utility of content has increased manifold.
It is the dissemination of information relevant to your consumers. It involves creating articles, blog posts, and informative videos about your product that helps them to make an educated decision regarding your product or service.
In simple words, content writing is the backbone of any successful organization that cares about its existing and potential customers. It is creating and distributing information that apprises customers about the unique qualities of your brand.
Content can be mainly classified into the following types
Blogging
Case Studies
White Papers
Long-form Content
Infographics
E-books
Videos
Listicles
Interviews
Social Media Articles And Posts.
Today, audio-video and a combination of both are created to have the maximum impact on leads to be able to turn them into conversions. However, you need to be able to create content optimized for search engines (Google, Bing, Yahoo) to be able to reach the maximum number of people.
It requires you to carry out proper research to incorporate keywords into your article and keep it as succinct and relevant as possible.
Why should you take content writing?
The content writing course opens up a plethora of opportunities for you to explore. It gives you a whole new perspective on career avenues and helps you to get the job of your choice.
As reiterated time and again, content is crucial, and sometimes the most vital aspect of any marketing endeavor. It is also a skill set that is here to stay.
Can you think of a product or service that does not require the content of any form to disseminate useful information about the same? You are right. You cannot.
Moreover, since the nature of content writing as a job is flexible, you can take up a role as freelancers, bloggers, and can work from the comfortable space and ambiance of your home. You are not bound to an office chair and desk and can work with complete freedom.
Content writing allows you to write on a variety of topics and keep your interest and intrigue going. It helps you to express yourself through written content, visual content, or a combination of both. It helps to channel your inner creativity. Hence, You can build a very prosperous career in content writing
Since content writing is one of the most popular professions today people want to take up content writing courses to propel their careers towards greater prospects. These content writing courses provide job oriented courses that enable even novices to get a foot in the door with a proper understanding of the content writing process.
Types of Content Writers
The different content writing institutes provide you with tips Strategies and techniques to become proficient content writers for different businesses in organizations. Let’s get a peek into the types of content writers available on the web.
There areSEO Writers who are concerned with writing content that ranks high on search engines. They write useful content with the help of Keyword research, and incorporation of those keywords into the content copy
Then you have theLead generation Writers. This particular set of content writers is concerned with getting the attention of prospective consumers to create more sales. They create content in a way that inspires people to make purchasing decisions.
Technical writerswrite for the specific field of the genre like Information Technology, software, user manuals, specifications for appliances. They write technical content and also help simplify the jargon used in different technical copies for the common man to comprehend.
For example, technical and technological writers can help someone understand the mechanics of an appliance through their simplified content writing.
Then you have Social media writers who create social media content to reach the target consumers through the variety of channels available. They also write content suitable for Omni-channel marketing.
There are several different content writers for business, legal, corporate social responsibility, academic writers, White papers, E-books. All of these require proficiency and comprehension of the character of the content. Content Writing Institutes can help you achieve competency in writing them.
Let’s come to the two leading institutes that provide high-quality content writing courses. You can consider both and decide which is the best institute suited to you.
Since its Inception in 2014, IIM Skills has been committed to delivering the best online courses for people from various walks of life. They are an eminent global online education provider boasting of having trained more than 4300 professionals from 30+ countries. They have also conducted more than 1000 Training programs.
The faculty is comprised of industry experts who have had more than 10 years of experience working in the digital marketing sector, creating winning content for eminent brands and corporate giants. They are considered an authority in content creation and Marketing.
The Master Certification provided by IIM SKILLS is globally accredited and provides great value to the students who dream to have a great career in Content Writing. The reviews for the Course is extremely positive. It has managed to stay the most popular institute for content writing for the past few years.
Henry Harvin Fact #1
Henry Harvin Education, which started in 2013 has been a pioneer institute in content writing courses in South Asia. However, with time, they have branched out to other several courses like data visualization, business intelligence, machine learning, finance or marketing management, and Analytics.
Henry Harvin is known for its excellent trainers with more than a decade of experience. These seasoned experts are thought leaders in their respective fields.
Therefore, it can be deduced that both these institutes have a stellar record of creating efficient and highly competent content writers through their content writing courses.
Certification of Henry Harvin has affiliations from the content writing association of India, Government of India as well as American Association of EFL among others.
Both the institutes provide excellent globally recognized Certifications to get the desired job.
2. Course Curriculum
IIM Skills Review For Curriculum #Fact 2
IIM Skills the leading content writing course provider has the most thorough curriculum with over 12 modules with several subparts that help you to have any incisive understanding of content writing.
The course is called the Content Writing Master Course. (CWMC)
Apart from the Master Certification in content writing, IIM Skills also provides training for Hubspot Content Marketing Certification. After the training program, you can appear for the Hubspot Certificate for Content Marketing. Upon successfully clearing the exam, you will get the certification from the Hubspot Academy.
You learn about the various types of content like writing blogs, writing product descriptions, capturing leads for subscribers, creating social media pages, monetizing your writing skills as a freelancer, using infographics, building your brand among other pertinent components.
The course encompasses all the essentials of content writing and marketing that can help you land a job as soon as you complete your course and examination.
The types of content you will learn are articles, blogs, ebooks, commercial pages, and copy, business listing, academic institution, product, press release, product description, social media post, etc.
The pedagogy is 100% practical oriented. It emphasizes job-driven projects that will help you to strengthen your content writing abilities from the very first session.
Henry Harvin Review For Curriculum #Fact 2
Henry Harvin provides content writing course that goes by the name of Content Writing And Creative Writing Course (CDCW)
Henry Harvin has a total of six modules with several subparts to give you in-depth knowledge of content writing.
The six modules are
Language Skills
Internet Skills
Creative Business
Technical, Medical, Social Media, Essay, EBook, Blog Copy, And White Paper Writing
Academic And Research Writing
Designing Cover Pages
Setting Up Themes
WordPress Project Reports
Question Banks
Communication And Content Strategy
Earning From Content Writing.
They have developed courses based on crucial language skills for professional content writing. Henry Harvin is also known for creating a content strategy to reach target consumers.
Though both the institutes have very crucial elements covered IIM Skills comes with an additional Hubspot Certification Preparation that can help you get the coveted certificate from Hubspot. Here, IIM SKILLS has a slight advantage over Henry Harvin.
3. Content description
IIM SKILLS Reviews For Course Content Fact #3
The content writing course comprises 16 hours of lectures, with 60+ hours of practical assignments. The main advantage of the classes is the accessibility of the sessions whenever you want through their e-portal
They provide access to content marketing tools worth Rs 35000 free. You get to learn about a variety of tools like
Several WordPress Plugins
Integration Of Web Hosting
WordPress
Buffer
Tweetdeck
Ubersuggest
Compress Now
Small Seo Tools
Google Keyword Planner
Keyword Finder
Rankwatch Gmetrix
Answer The Public
Plagiarism Detector
Grammarly
Hemingway App And Others.
The course covers the most relevant topics related to content marketing like understanding the pattern and behaviour behind your web traffic, creating landing pages, content delivery network setup, exploring topics to write about, selecting a niche, developing your brand, monetizing your writing skills, understanding of social media listening tools, content engagement techniques, setting up contact form, Google local pages, avoiding plagiarism, setting up accelerated mobile pages to name a few.
Henry Harvin Reviews for Course Content Fact #3
Henry Harvin’s course is 32 hours of live online training and 24 hours of live online brushup sessions. They also have an offline mode of education but the curriculum is the same.
Henry Harvin teaches writing on 30 content types that include academic, personal, social, Search Engine Optimization, white paper, and others. The content formats, styles, tones, keyword research, social media leveraging, types of content, buyer persona, case studies, etc.
We can see that IIM SKILLS has a clear charted course structure that prioritizes understanding the nitty-gritty of the entire content marketing system. It covers more aspects of the content system than Henry Harvin. It is more exhaustive.
4. Course Delivery
IIM SKILLS Reviews for Course Delivery Fact #4
IIM SKILLS has 4 weeks of live online classroom training with interactive sessions. That is 4 weeks of intensive training on all the core concepts of Content Writing
Henry Harvin Review For Course Delivery Fact #4
In the same way, Henry Harvin has online as well as classroom training for their 32-hour training on Content Writing.
For Content Writing education, classroom programs are not a prerequisite to learning it efficiently. All the digital marketing activities of an organization are carried out in the online space. Therefore, a reputed online Institute can impart better education. with more focused content than a classroom-based on-campus program.
Therefore having a classroom program is immaterial for a student of a content writing course. IIM SKills and Henry Harvin both have exceptional online virtual classrooms.
5. E-portal Accessibility
IIM SKILLS Reviews For LMS #Fact 5
One of the main features of IIM Skills is they have lifetime access to the learning management system (LMS). This means, that students can access the course curriculum, lectures, presentations, reading materials, and everything discussed in the classes for free forever.
Henry Harvin Review For LMS Fact #5
The Henry Harvin brush-up sessions are accessible to students for 1 year after which you have to pay to access the sessions. Their e-learning management also includes recorded videos, games, and case studies.
This is a major area where IIM SKills scores better than Henry Harvin. Since you have lifetime access to content, students can rely on IIM Skills LMS for doubt resolution and confusion whenever they want.
6. Course Fee and Duration
IIM SKILLS Review For Fee #Fact6
IIM Skills has one of the most comprehensive in-depth curricula for content writing with a Course Fee of 12900 + 18% GST. This is the one-time fee that you pay for lifetime access to their content. Including GST Course fee is INR 15222.
It is to be noted that IIM SKILLS content is updated according to the latest trends and best practices of the content marketing system. It is a huge step towards the welfare of the students. You do not have to pay anything extra to access that updated learning management system.
The duration of the course is 4 weeks, 16 hours of live training, and 60+ hours of assignments. The breakup of the hands-on assignments is as follows
Web Development 5 Hours
Social Media Marketing 10 Hours
Search Engine Optimisation 15 Hours
Content Writing 30 Hours.
Henry Harvin Review For Fee #Fact6
The course fee is Rs 9500 as has been stated on their website. The course duration is 32 hours of live virtual online/ classroom training with 24 hours of online backup sessions and 50 hours of e-Learning access.
For any updated content after a year of free brush-up sessions and e-Learning, access is not cleared at the website.
7. Internship, Placement and Post Course Assistance
IIM SKILLS Reviews On Placement & Internships Fact #7
The students at IIM SKILLS can take up their non paid virtual internship program for 3 months. You have to qualify for the internship test and then will have to provide 8 approved articles to get the internship certificate from the institute.
Being a global leader in content writing, IIM skills has a network of several organizations that approach the institute to hire competent content writers. Anyone who has passed the certification exam will be provided interview assistance once they qualify for the job interview.
As post-placement assistance IIM skills also provide you with adequate information on freelancing and how to go about a freelancing career. Extensive training is given on how to grab good freelance writing projects. They also help to create client proposals.
Henry Harvin Reviews On Placement & Internships Fact #7
Henry Harvin also provides guaranteed internships with their Institute or partner firms. There are job opportunities and freelance projects. Henry Harvin claims to provide placement and employment support for their students.
8. Practical Exercise
IIM SKILLS Reviews of Practical Exercise Fact #8
institutes providing content writing courses for the digital and the web have to put a lot of emphasis on practical exercises and live projects so that a student gets a thorough understanding of the entire content writing and marketing process for a business with the product or service-based.
IIM Skills being a committed Content Writing Institute understands just how important practical training is. Therefore they have 60 + hours of practical training on several elements of content writing.
Some of the areas covered in the practical training and live projects are
Website Creation
Mastering Various Plugins
WordPress Theme
Web Hosting
Building Effective Social Media Pages
Auto-scheduling For Social Sharing
Social Bookmarking
Earning Backlinks
Analyzing Low Medium And High Competition Keywords
Building Pro Skills In Your Niche
Do’s And Don’ts Of Content Marketing
Competition Analysis
Picking Up Right Short And Long-tail Keywords Among Others.
While working on practical exercises to gain knowledge of several digital tools at your disposal that helps your content writing more efficient, smoother, and better.
The website of IIM skills is completely transparent concerning the curriculum and you can get every detail about the tools covered, and practical exercises on their content course page
Henry Harvin Reviews of Practical Exercise Fact #8
Henry Harvin teachers’ 30 + content types and helps to gain research skills to write on any topic that is given to you. There are live projects and training too.
A rough idea has been given on their website page relating to the tools covered in the practical training of the Content Writing Course. You can request a detailed syllabus as has been mentioned on their website.
9.. Some other key aspects
IIM Skills Reviews Fact #9
Big corporate giants like Facebook, American express, Flipkart, Amazon, Barclays, MPS Interactive are some of the business organizations that have faith in IIM Skills. They look for potential employees from this Institute. This goes on to show Goodwill that IIM SKILLS has a reputed online provider of high-quality education.
They genuinely have a 24/7 online support system for queries and grievances. Their helpdesk is available anytime. They are also very prompt in addressing the queries and helping the students out no matter how challenging it might be. The industry experts attend to the query themselves and do not rely on automation tools where students are concerned.
Henry Harvin Reviews Fact #9
Henry Harvin also has companies like Airtel, BSNL, HCL, and other eminent organizations that hire from the institute.
Therefore both these content writing institutes offer great job opportunities for their participants.
Henry Harvin also has live support, chat online option that aims to provide answers promptly.
Frequently Asked Questions
Who Is Better For Content Writing Course?
Both the institutes are better however IIM SKILLS offers Global Certifications and it has more brand value in the market.
What is the Fee for Henry Harvin Course?
According to the Henry Harvin Website Classroom courses are INR 15000 and Online Courses are INR 8000.
What is the Fee for IIM SKILLS Content Writing Course?
IIM SKILLS Content Writing Master Course is priced at INR 11900 + Taxes.
Which institute do you recommend to Learn Content Writing?
If you do not want to compromise on quality we strongly recommend IIM SKILLS, for cheaper cost Henry Harvin.
Conclusion
Both these institutes are leaders in providing high-grade curriculum on content. Both have industry-validated certificates that help students immensely in the job sector.
The courses provide adequate knowledge to people from basic to advanced levels of content writing. They are also ideal for people from diverse fields like digital marketing professionals, entrepreneurs, homemakers, retired individuals who want to start a career now, freelancers, students, job aspirants people who want to come back to work after taking a break.
However, there are 3 aspects where IIM SKILLS has an edge over Henry Harvin. IIM skills being focused solely on providing digital education ensures that students get the utmost help and assistance to build their careers in the content writing domain. They prioritize their students over every other consideration.
Henry Harvin has several other courses that they have to concentrate on. Therefore, the focus is divided among several courses. Also, to access the latest course content, a student has to pay fees after a year of accessing the LMS for free.
The benefit of lifetime access to updated latest content and trends, priority to students’ needs, practical training give IIM Skills some major points over Henry Harvin because they provide the most relevant and latest information regarding the courses for free. Once you are a student with IIM Skills your association with the institute remains perpetually. If asked, we recommend IIM SKILLS strongly to learn Content Writing.
