India is a land of opportunities, talent, and innovations. Our country is one of the fastest-growing economies in the world, in-tune with the latest and significant-tech trends worldwide. When it comes to career opportunities, India has a wide variety of opportunities. The SEMRush India study of Digital Marketing Job Trends reveals that “content writer” is the job profile that has most searches. Owing to the demand for good content writers, many training institutes offer content writing courses. Today, we bring you the 7 best content writing courses in India.


Content, in writing, is supreme.

-Ogwo David Emenike


No one said it better than Mr. Ogwo David Emenike, a freelance writer, motivator, life coach, and visionary leader. Content is the spinal cord of any marketing strategy.


Gone are the days when business people pondered over the merits of digital marketing over their traditional ways. Today, the B2B marketing landscape is highly belligerent and calls for extraordinary and exceptional content marketing strategies.


The internet is the easiest and fastest way to access information on anything and everything. People quickly skim sites over sites. They pause if and when they come across engaging information that provides a solution to their query.


The quality of the content then, and how relevant, consistent, and compelling it is, is what impacts audience decision-making, driving sales, and website traffic.


The importance of content in marketing cannot be emphasized enough. Simply put, consistent, high-quality, and resourceful content serves to enhance brand image, establish credibility, build trust, and improve the overall business.


Benefits of Content Marketing:

  • Brand Visibility. It is a way to get your brand out there in the eyes of all. Quality content allows you to showcase your brand and what makes it unique.
  • Generate Leads and Retain the Audience. Good content is like an asset. It is the easiest way to attract the attention of the target audience. Consistency is what keeps them coming back for more and thus building a rapport with your brand.
  • Lead Generation. Again, content is the foundation of lead generation and lead nurturing. Engaging content not just generates leads but also increases audience retention.
  • Increase Conversions. Once the trust is in place, conversions are easy. When you provide your audience with solutions to their queries in the form of engaging and actionable content, the likelihood of them turning into potential conversions or sales is exceptionally high.
  • Build Authority and Credibility. Content helps a company establish and build authority. Once the content you provide demonstrates expertise and solutions, it quickly gains authority and credibility.
  • Channels of Communication through Social Media. Getting in touch with your target customer base via various social media channels and creating content that trends is a surefire way to increase not just followers but also the overall business. Leverage social media to drive results and grow your business.
  • Influencing Decision-Making for the Audience. This factor is again to do with trust. Once the target audience trusts a brand, content can impact the decision-making process. It accelerates decision making, thus contributing to sales as well.


All said and done; content is the indisputable king and core of all marketing strategies, digital or otherwise.


The quality of the content can make or mar the efforts of marketing.


Even the most efficient marketing strategy will fail if the content marketing part of it is not competent enough.


Moving On:


Having had a good deal of discussion on content writing, demand in a content writing career, the role of content in marketing, and the benefits of content marketing, we will now move on to the details of the 7 best content writing courses in India.




IIM SKILLS, the global leader in content writing, is a forward-thinking institute. With an attitude of continuous learning, IIM SKILLS commits to helping aspiring candidates develop new and skills with gainful employment. It provides online training for skills that are relevant and up-to-date. These skills result in gainful employment or scaling up the ladder for employees facing a plateau in their careers.


IIM SKILLS’ flagship course, Content Writing Master Course, is the best content writing course in India. It is an elaborate and extensive course that provides all the practical knowledge one needs to become a content writer in today’s digitalized world. IIM SKILLS is offers value-addition online courses, and digital marketing and CAT are the other courses provided by the institute.


In a span of five years, IIM SKILLS has seen a humungous growth and has trained 5k+ people in various skills conducting 1k+ trainings. With a lifetime course access, international certification, and delightful learning experience from specialists, the benefits of learning from IIM SKILLS are aplenty.


Content Writing at IIM SKILLS


The Content Writing Master Course is for four weeks, with 16 hours of live interactive, instructor-led training, and 60 hours of practical assignments. The course fee is INR 11,900 + GST. This content writing course is apt for:

  • Students who wish to build a passive income.
  • Entrepreneurs looking at building their digital presence, to convert website visitors into leads and sales.
  • Digital marketers, as content marketing is the bedrock of digital marketing.
  • Homemakers, fresh out of college, bloggers, etc., to upskill themselves and earn an income from it.


The content writing course involves practical learning with assignments to implement all the knowledge. You will have free lifetime access to the course materials in the form of a Learning Management System. Additionally, candidates get free tools worth INR 35,000. The unique feature, however, is the money-back guarantee if a candidate is not happy to post the first session.


The Content Writing Master Course curriculum includes:

  • Module one is about web development.
  • The second module is to do with blog creation.
  • Module three is an introduction to content writing.
  • The fourth module teaches about keyword research.
  • With module five, you start writing content.
  • Module six is all about standard content writing tools.
  • The module seven enlightens about duplicate content detection.
  • Module eight explains content distribution using email.
  • The ninth module explores Google local pages set-up.
  • Module ten is all to do with content marketing using social media.
  • All about exploring social media tools comes under module eleven.
  • Finally, module twelve provides clarity and knowledge about freelancing in content writing.


Certification and Placement:


The Content Writing Master Course comes with a certificate from IIM SKILLS, as well as a globally renowned content marketing certification from HubSpot Academy. The HubSpot Academy has its headquarters in Cambridge, Massachusetts, USA, and is the world leader in inbound marketing and customer service training.


Candidates benefit from this global accreditation and can avail of worldwide placement assistance. Also, IIM SKILLS has a dedicated placement cell that supports candidates through their hiring process, helping them build a profile along with interview assistance.


Another exceptional feature of the IIM SKILLS Content Writing Master Course is the internship opportunity. Deserving candidates, upon course completion, can opt for an internship to further strengthen their writing skills. It is a brilliant opportunity for freshers to have an association with a brand name like IIM SKILLS.


With so many benefits and an efficient, job-oriented approach, IIM SKILLS undoubtedly offers the best content writing course in India.




IIM SKILLS (Co-Offiz) H B Twin Tower,

8th Floor, Max Hospital Building,

Netaji Subhash Place

Pitampura, New Delhi-110034

Phone: 99118-39503




Online Idea Lab has an extensive line-up of progressive products and in-demand services. With operations in India, USA, and Canada, they offer services in digital marketing, Amazon web services, web/app development, and content creation. They have an impressive array of industry partners.


Online Idea Lab offers corporate training to better organizations and builds productive teams. For young minds, they offer various skill-based courses that allow them to explore new avenues.


Their free courses include:

  • An introduction to content writing (four to five hours live online).
  • Digital marketing introduction (12-13 hours).
  • An introduction to social media (four to five hours).
  • Introduction to SEO (three to four hours).
  • An Introduction to PPC (three to four hours).
  • Introduction to web analysis (three to four hours).
  • AWS certified cloud practitioner (five to six hours).


There are short-term crash courses and also the regular classroom and online courses.


Content Writing at Online Idea Lab:


Being in the industry and providing services, Online Idea Lab also offers one of the best content writing courses in India.


Even under the content writing course, they have various segments such as the foundation, advanced, copywriting, creative writing, and technical writing.  The content writing foundation course is available as both classroom and online courses.


The content writing foundation course includes:

  • Digital marketing fundamentals.
  • Basic competitive analysis.
  • Reading and analyzing content.
  • Fundamentals of visual content.
  • Common grammatical errors.
  • Content writing and ethics.
  • Content writing tools.
  • Proofreading and editing.
  • Writing viral content.
  • Freelancing as a content writer.


The live online classes are for a fee of INR 8,900 and for one month. There are 12 sessions of two hours each from Monday through Friday.


Finally, Online Idea Lab also offers placement assistance, has an active alumni network, and offers lifetime support from the trainers.


Online Idea Lab is at:


5th Block, 2nd Floor,

99D, 2nd Cross Road,

KHB Colony, 5th Block,

Koramangala, Bangalore-560095

Phone: 91089-29507




Thoughtful Minds, with its inception in 2006, offers services of content writing, website development, SEO, and digital marketing. It is a registered IT company with client footprints in the USA, UK, Australia, UAE, Canada, etc. The company also offers assignment help in research papers, thesis, journals, and more.


Content Writing at Thoughtful Minds:


Thoughtful Minds being a content service provider offers one of the best content writing courses in India.


Apart from providing content writing services, Thoughtful Minds also offers training in content writing. The company assures 100% work from home job assurance to deserving candidates upon course completion. The course content includes:

  • What is content writing?
  • Types of content writing.
  • Keywords
  • Optimum keyword density.
  • Articles.
  • Types of article writing.
  • How to increase content writing speed?
  • How to avoid plagiarism?
  • Difference between web content and article writing.
  • How to write user-friendly content?
  • Writing SEO-friendly content?
  • How to check plagiarism online?
  • It tells about sources from where you can get content writing work.
  • What amount can you expect from content writing work?


The training for content writing at Thoughtful Minds is online via Skype or Google Hangout. The duration of the class is 45 minutes from Monday through Saturday, and the course is for 45 days, i.e., one and a half months. The timings are flexible, though, and candidates can opt for morning, afternoon, or evening classes. The fee of the course is very nominal at INR 5000.


Upon course completion, i.e., 45 days, candidates get a certificate and also job opportunities.


Thoughtful Minds is at:

LG 14-20, Geejgarh Tower,

Hawa Sadak, Civil Lines,

Jaipur, Rajasthan 302006

Phone: 0141 229 7882




Udemy is a game-changer in the online learning platform. While MOOCs or the Massive Open Online Courses made online learning accessible, Udemy changed the game, making teaching online possible. It is a single platform with multi-subject courses. The platform is doing a great job of accomplishing its mission of improving lives through learning.


Udemy is a global marketplace for learning and teaching. One can envision its global reach with the following current stats:

  • 57K instructors.
  • 150K courses.
  • 295M course enrolments.
  • 33M minutes of video.
  • 65+ languages.
  • 5,000+ enterprise customers.
  • 80% of Fortune 100 companies that trust Udemy for employee upskilling.


Udemy is genuinely transforming lives with its enormous selection of courses. It has the advantage of global industry experts as instructors. The courses are very engaging with video lectures, assignments, and downloadable resources/teachable. A certificate of completion and lifetime free access to the course are the icing on the cake.


Udemy has free and paid courses. Navigating through their user-friendly website, you will find an array of courses under each topic. Use the filters to find the best content writing courses to suit your needs.


Currently, the best content writing courses based on ratings and students enrolled are:

  • Writing Tools & Hacks: Copywriting/Blogging/Content Writing (Bestseller)
    • Rating: 4.2 stars.
    • Number of ratings: 1,672.
    • Students enrolled: 10,954.
    • Price: 444.

This course will help you write better and more efficiently, write persuasive marketing copy, write viral headlines, and learn hacks and tools for better writing. It comes with a certificate of completion.

  • “Ninja Writing: The Four Levels of Writing Mastery.”
    • Rating: 4.4 stars.
    • Number of ratings: 8,900.
    • Students enrolled: 75,227.
    • Price: 486.

This course, also a bestseller will teach you how to create spellbinding writing, tap into the power of narrative, paragraphs, sentences, and words, and transform yourself into a masterful writer in days. It also comes with a certificate of completion.




Coursera is also an online learning dais with multi-subject courses in different languages. The courses on Coursera are from world-class universities and companies and taught by top instructors. There are courses for all levels of learners, and a wide variety of topics


Flexibility, affordability, and certifications are plus points for online learning at Coursera.


Coursera today has a reach of 53 million people through 4,100+ online courses from 200 world-class universities and companies. You can learn from the best tutors around the world from the comfort of your home.


With filters for languages, levels, skills, and partner universities, selecting the best content writing course that you want to learn has never been so easy.


You can join Coursera for free and benefit from their free resources. At an individual level, you learn the latest skills and earn a certificate or even a degree. At the company level, companies upskill their talent pool and keep themselves abreast of the newest skill developments.


Under the content writing category, some of the best content writing courses are:

  • The Strategy of Content Marketing.
    • Rating: 4.5 stars.
    • Number of ratings: 507.
    • Students enrolled: 71K

This course is a partnership between Copyblogger and UC Davis University of California. 100% online, with certification, this course teaches candidates about the core strategies of content marketing, compelling copywriting, and writing skills.

  • Content Strategy for Professionals Specialization
    • Rating: 4.6 stars.
    • Number of ratings: 971
    • Students enrolled: 8378

This course is by Northwestern University. There are five courses under this specialization, each of them with high ratings. It focuses on audience engagement through storytelling, multi-channel digital marketing, content management, and maximizing content impact.




Skillshare is yet another online learning community that allows you to explore your creativity. From creative, business, technology, to lifestyle, there are courses for all walks of life. It is a platform for millions of people to come together and get inspired, learn, and take their next step in their creative or professional journeys.


Skillshare motivates and encourages members to learn new skills and make discoveries. It empowers the teachers to share their expertise and earn a living. It inculcates in its employees a sense of curiosity to make an impact.


Signing up is free on Skillshare, and it gives you access to 1,000+ free classes. It has courses for almost every topic, including creative skills. Learning through Coursera is fun and self-paced.


Currently, the content writing segment has around 585 results. Filter as per your requirements to find the best content writing course that fits your bill.


Some of the best content writing courses on Skillshare worth mentioning are:

  • Complete Web Content Writing Masterclass 2019

The masterclass is available in five parts. You can go through each of them to have an in-depth knowledge of writing for the web. It is suitable for beginner levels. Part one educates about home page content. The part two dwells on the About Us page content in detail. Part three deals with writing blog posts. Part four is about business and e-commerce. Finally, part five talks about offers within the sales copy.

  • 10X Marketing: Content Marketing that stands out and gets results.

This beginner-level course has around 5,479 students. It teaches in detail how to create a “competition-free” content marketing strategy. Tips and techniques from the CEO and co-founder of Co-Schedule make this course a must-take. Upon course completion, you learn to write with an impact and work smart.




MindStairs is into the education marketing industry. It is primarily a marketing company for higher education in India.


Mind Stairs has trained 2000+ students and has 100+ clients. The expertise of Mind Stairs is in various marketing and communications such as traditional marketing, digital marketing, multicultural, and guerrilla marketing. It is into educational tourism as well.


MindStairs offers courses in digital marketing, search engine optimization, content writing, social media marketing, and pay per click management training. Its premium services include professional resume writing packages for Indian candidates and career packages for international candidates.


Content Writing at MindStairs:


It offers one of the best content writing courses in India. The Diploma in SEO Content Writing by MindStairs is of an advanced level. The course timing and batch is flexible with a full-time, part-time, or an online course option.


The course content includes:

  • Basics of content writing.
  • Significance of writing effective web content.
  • Techniques to write effective web content.
  • Types of content writing.
  • Start writing.
  • Judge the target audience.
  • Covering the knowledge domain.
  • Be creative and clear with your writing.
  • Construct sentences that communicate.
  • The technicalities of writing.
  • Choose the correct writing style.
  • Editing for quality.
  • Principles of good web writing.
  • Understanding document structure.
  • Methods of explanation.
  • Design content for the human mind.
  • Creating documents.
  • Prototype the document.
  • Give the right look to your document.
  • Say it with graphics.


There is free content writing career counseling, as well as a webinar. The faculty is outstanding, and they provide individual attention to all candidates. Learning is through the 80:20 method, with 80% of practical and 20% theory.


The course comes with professional certification and income opportunities.


MindStairs is at:


CD 271, CD Block, Opp SEVA Hospital

Saltlake Sector 1, Salt Lake City, Kolkata-700 064,

Landmark: Near SEVA Hospital, BD Market, City Center 1.








A career in content writing is an excellent move to make now, considering the demand for good content writers. People aspiring to become content writers can benefit from the above exhaustive details on the best content writing courses in India.


Digital educational platforms like Udemy, Coursera, and Skillshare provide courses across hundreds of topics and subjects. The content writing courses on these platforms come with course certification. These courses just update your knowledge base and add value to it.


Whereas the individual institutes specializing in digital marketing and content writing and the likes are the ones with the premium expertise. These institutes give optimum exposure to candidates on current trends and practical applications with internship opportunities as well.


Depending on which stage of career you are in, you can choose to learn from a reputed institute or brush up with short-term courses from the massive courses on the online educational platforms.


“The journey of a thousand miles begins with a single step.”–Lao Tzu


  • April 28, 2020 at 6:23 pm

    Finance students can be benefited from content writing?

  • May 5, 2020 at 3:25 pm

    Hello Vinay,

    Yes a finance person can learn content writing. A lot of opportunities are available post learning.

  • May 6, 2020 at 6:35 pm

    Considering overall hit in traditional marketing, Digital marketing will get a boom after COVID 19 lockdown. This will increase a great demand for content writers from across the world.

    India is potential marketing after China for low-cost talent and every big company will invest huge in India. I think in the next few years Content Writing Courses in India will be the best choice among other platforms as work from home will increase and content writing is the best skill to pursue from home.

    What is your view?

    • May 6, 2020 at 6:41 pm

      Absolutely Jayeeta, I have a firm believe what you have said. The most crucial role at the Internet performance is Content creation, this market will pick up soon. Big players like IIM SKILLS, Udemy, Coursera are already producing enough talent around it.

      Thanks for your amazing insights.

  • May 7, 2020 at 11:44 am

    I have recently completed a course in content writing, I run a new blog now momilove.com and honestly a big thank you to IIM SKILLS. They are well ranked on position number 1 as the kind of service I was expecting it is way beyond my expectations.

    Writes should know everything about creativity, SEO content writing, and much more, a course offered by IIM SKILLS was well suited to what is needed in the industry.

    If you are searching for the best institute I recommend IIM SKILLS

  • May 7, 2020 at 5:42 pm

    Various content writing courses in India are online as there are not many great institutions out there.

    I enrolled in one course at Delhi and big-time disappointed by false promises made by them. I stumbled upon this post now and reviewed all courses from your list. I wish I would haven’t taken up the other training.

  • May 13, 2020 at 10:41 pm

    Content Writing is a very demanding course right now. Mostly everyone is searching for content writing courses online. I am an IT professional and I want to upgrade my writing. Especially since I have time due to this lockdown session. Except for dairy writings, I don’t have much experience in the writing field? Do you think this course will work for me?

  • May 27, 2020 at 9:12 pm

    Hi. I am a BTech student. I have been interested in this course for a while. There are a lot of job opportunities in this field. Also, it would be great to have an additional qualification. Thank you for this article. The information about these institutes was really inspiring and interesting to read.

  • May 27, 2020 at 9:33 pm

    Nice article. It was really helpful. Thanks.

  • June 10, 2020 at 8:24 pm

    Thanks a lot for writing this article. I am from Uttarakhand and I have been interested in this course for a while. But there aren’t many institutes which offer training on content writing here. There are a lot of courses available online, but I am not sure which one is genuine. Since content writing is a rapidly growing in-demand job I would really like a valid certification and skill to toe it with. This article was very interesting to read. I have wanted to enroll either at ECT or IIMSkills. Can you give me a details about this? Which one would be better and all. I have done my personal research on them, but it would be really helpful to hear what an expert has to say. I would really like to know your opinion. Also, I would move out from here for future job purposes, so a certification recognized by other companies would be of great help.

  • June 17, 2020 at 12:15 am

    Content writing courses are not only in huge demand in India but also in other countries. I used to live in Dubai for the past few years, recently I settled back in India. Since it’s kind of a work from the home situation I finally got some ‘me’ time. During this time, I was hoping I could hone a new skill. Content writers were always kind of need in my company too. I guess I became a bit interested in this program through this. I was hoping if I could join this program and also a get a job in Mumbai or Bangalore. I saw most of these institutes offer courses in these cities. So I was wondering which one would be the best to apply. I read a lot about IIMSkills and also Udemy. Maybe you can give some tips so that I know what I am getting into?

  • June 22, 2020 at 11:33 pm

    Nice article. This impressive list of institutes both encourages me and at the same time intimidates me. The more option you put out there, the more people tend to look through. Reading this list, I have three institutes in mind. The first one would be of course IIMSkills, the second one would be Udemy and lastly Coursera. So the question is which one should I opt for? I am a grad student from Christ University, Bangalore. I have been writing articles for a local newspaper and I also manage my own website. So I have a bit knowledge of writing and all. I want to try content writing. Since I have experience in writing articles I would like to use my knowledge and work for Oracle. So sir I was hoping if you can give me a suggestion.

  • June 27, 2020 at 10:12 pm

    Hey there how do I proceed with the enrolling process at IIMSkills? I am Nabanita from Mangalore. I read your blog and I am interested in this course. I was wondering if there were any pre-test or qualifications or certificates needed before joining. Just asking out of curiosity, but comparing IIMSkills with Coursera, which one would be better? There are only a few institutes that I recognize. Never hear of Thoughtful Minds or Online Idea Lab. As someone looking forward to this training I would like to hear your opinions, sir. And not just what is written in the article. A personal opinion would be better. This course has been a big boom in the market the last few years. There’s lots of job opportunity and work from home facilities. So it’s natural that one would like to choose the best option.


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