Digital Marketing being the buzzword today, there are many wannabe digital marketers out there. There are numerous training institutes as well in every city across the country. When it comes to Delhi, the digital marketing training business is mushrooming, with institutes at every corner. Today, we have for you a detailed DSIM review or as widely known Delhi School of Internet Marketing review.
Digital Marketing is an enormous subject encompassing so many elements, each of which contributes in its own way to the success of the overall digital marketing strategy. Today, we will look more closely at the video marketing aspect of digital marketing.
Become a skilled digital marketing professional. Enrol on the Digital Marketing Course at IIM SKILLS.
The importance of Video Marketing in Digital Marketing:
The importance and effectiveness of audio-visual content over textual content is not alien to us. Whether it is education or business, the combination of audio and visuals leaves a more significant and longer-lasting impact on our minds. The same holds good for the importance of audio-visual communication in business.
Video marketing is an integral part of digital marketing today. With a rapid increase in online video consumption, this is not a surprising trend. Video marketing is dominating the social scene. In fact, as per Global Reach, if Google is the queen, YouTube is the princess. It is the second-largest search engine after Google. Now that, in itself, is self-explanatory about the importance of video marketing.
Video marketing is nothing but using videos to promote a product or service, educate your audience, and reach out to them on different social platforms, thus increasing your brand awareness.
Brands the world over are seeing success with video marketing, be it Facebook, Instagram, or YouTube. There are more than 500 million people watching videos on Facebook, and an estimated 10 billion watch them on Snapchat.
Even research by HubSpot states that more than 50% of the consumers wish to see video form of content from the brands and businesses they support. Another interesting statistic from the HubSpot research suggests that consumers prefer low-quality authentic videos over high-quality videos that are more likely looked at as artificial and lacking authenticity. Well, that makes investment in this digital marketing element significantly less, though the returns through video marketing are HUGE.
Why Video Marketing?
Video content is one of the most accessible forms of content to consume. Textual information is abundant online. One way to break out of the textual fatigue is through videos. They are vibrant, require less effort to understand, and are more engaging than mere printed words.
Also, videos convey a more realistic picture; they are versatile, entertaining, and immersive. Video marketing fits across industries, whether it is sports, news, entertainment, or brand advertising. It definitely boosts brand affinity.
Another factor that drives video marketing is its cost-effectiveness. Today, anyone can make a video on a mobile or laptop without much fuss. The smartphones themselves are quite capable of packing a punch in terms of making videos, and the process itself is not cumbersome. Of course, the more prominent brands invest a lot into their video marketing, but it is accessible as a form of marketing even for businesses on a shoestring budget.
So, undisputedly, video marketing has its all-important place in the digital marketing landscape. It is no longer just one of the elements of a digital marketing strategy but a vital component.
Types of Video Marketing:
Having reiterated the importance of video marketing, let us explore the types of videos. As with all content, it is imperative first to have a clear idea of who the audience is, the buyer persona. The next step is to have the purpose of the video and then the channel of distribution. The type of video and track of video should be in tandem with the purpose of the video itself.
There are a plethora of options for videos. Here are some of them.
Demo/Product Videos:
These showcase your product/service. You can rope in the brand ambassadors and influencers for these videos. These videos are essential to educating the audience on your product or service, its use, etc. The unboxing videos are a popular example.
Brand Videos:
These are typical to increase brand awareness and attract audiences.
Interviews:
Interview form of videos with experts or thought leaders not just attracts the audience’s attention but goes a long way in building trust. Interviews are conversational and strike a chord with the masses, especially if it is with an influencer or subject matter expert whom they admire.
Explainers:
These are mostly educative and informative with instructions, applications, etc. These videos typically picture the buyer persona having issues and the brand coming to the rescue with its products or services. It gives a clear picture to the audience of why they need a particular product or service.
How-To Videos:
Again, an instructional form of video content. Just as the how-to content is hugely popular in the written content domain, it is so in the video format. After all, seeing is believing for almost everybody.
Testimonial Videos:
Earlier, the written testimonials were sufficient to elicit trust. Today that has changed as well. Testimonial videos seem way more authentic and capable of eliciting trust. There is nothing like a loyal customer providing a short testimonial video of how great your product or service is. It makes people believe in your product/service.
Live Video:
The recent trend, especially on Facebook, points to an increasing social following and brand awareness with live videos. The audience finds live videos more engaging and loves the behind-the-scenes look into a brand they follow. It gives them additional insights into what goes into the brand they trust. The live stream could be interviews, events, or presentations and even have Q&A with the audience allowing them to interact and engage at a personal level.
Thus, the formats within video marketing are aplenty. All you need is to determine the purpose, the audience, and select the appropriate format and distribution channel to make your video marketing strategy a huge success.
Video Marketing Campaign, Tips, and best practices:
Video marketing is necessary for businesses, small and big. That is not new. What is new is how drastically this idea has changed. Videos on every social media platform have taken digital marketing by storm. It has changed content marketing.
There are some ground rules for video marketing, as with all other marketing efforts. Primarily, the video has to be engaging and optimized. Yes, you have to be mindful of SEO, even with video marketing. Does that thing ever not want a meaty role anywhere? No, there is no escaping SEO.
As a matter of fact, every social media platform has different ideal video lengths. As per HubSpot, it is 30 seconds for Instagram, 45 seconds for Twitter, one minute on Facebook, and two minutes on YouTube.
Next on, even the videos have a call-to-action, just like your hit the bell icon to subscribe on YouTube, imploring the audience to subscribe if they do not want to miss out on all the forthcoming updates.
Relevance is of prime importance, even with video marketing. Making relevant and useful videos ensures better engagement and sharing. You can create videos with humour that is entertaining as well, to grab more attention. Including captions is another best practice for the audience to follow along.
As with content creation, you need to be efficient with the editing to make your videos crisp and compelling. It is almost always about the audience and not about you; if you get that part right, the videos will be great. The ground rules are the same with any content, be it written or videos. Providing useful content, keeping the audience as a prerogative, and humanizing a brand to build that connection is essentials of video marketing.
Let your creative juices do the talking via video marketing.
Some Intriguing Video Marketing Stats 2020:
As per Unbounce, a video on the landing page can boost conversion rates by up to 80%.
A HubSpot survey speaks of 81% of businesses using video marketing, up from 63% over the past year.
Animoto states that video ads are the number one way for customers to discover a brand and purchase their products.
In India alone, YouTube has 265 million active users.
The above are just some of the mindboggling and fascinating facts that recapitulate the growing significance of video marketing.
Digital Marketing is humungous, and there is something for everyone. A single integrated course can open up many doors for an individual. It is up to you to decide what skill you can develop, which pearl you want to pick from the oyster.
Let us now explore the digital marketing course at Delhi School of Internet Marketing.
A Brief introduction to DSIM:
Delhi School of Internet Marketing is a leading training institute, a Digital Vidya company, and a trademark of Kixx Media Private Limited. With centres across Delhi, Gurgaon, Bengaluru, Hyderabad, Pune, Jaipur, Kolkata, and Indore, the DSIM digital marketing course is for corporates, professionals, entrepreneurs, and students alike.
Through the DSIM digital marketing course, marketers learn to target the right audience and lower their acquisition costs. The Delhi School of Internet Marketing has two-day workshops or 45 hours of training for the corporates. Corporate training involves training employees on the tools and techniques of digital marketing, brand awareness, communication with potential customers, targeting the right audience, and elevating the business to a global platform.
The campus learning program provides comprehensive training in digital marketing to management and technology graduates.
The in-class training is open to all on weekdays and weekends with a structured course allowing participants to experience practical application opportunities.
Thus far, the institute has accomplished 930+ batches, training 25,680+ trainees.
The DSIM Knowledge Base is a treasure trove of useful information. The institute has resources in the form of masterclasses, video tutorials, a demo training session, blog posts on the latest and trending topics, and even ebooks that you can download.
Individuals can browse through the knowledge base content to get a fair idea of the teaching at DSIM.
Courses at Delhi School of Internet Marketing:
In conjunction with Digital Vidya, DSIM offers the hybrid program of Masters in Digital Marketing Course.
Moving on to the review of the DSIM Digital Marketing Course:
Program Overview:
The DSIM digital marketing course is four courses bundled in one, wherein participants learn in-depth about digital marketing, advanced marketing analytics and strategies, affiliate masterclasses, and specialization modules. It is an online program enabling participants to become marketing experts with in-depth knowledge and practical exposure. The objective of the course also is to help participants earn from their digital skills either on a part-time or full-time basis as a digital marketing freelancer.
Eligibility:
The DSIM digital marketing course is for anyone who wants to learn digital marketing. Students benefit from better job and career opportunities because of the high demand and low supply of skilled digital marketers. Working professionals can get an increase in their salary by upskilling themselves and even having better career options. Business owners can gain from digital marketing by improving their brand visibility, targeting potential customers, and increasing sales, all within a budget.
Course Fee:
Individually the digital marketing course is worth INR 66,450 + 18% GST; advanced marketing analysis is worth INR 34,500 + 18% GST, affiliate masterclasses worth INR 17,000 + 18% GST, and the specialization modules are worth INR 29,000 + 18% GST. However, the combined DSIM digital marketing course is at a fee of Rs. 49,900 + 18% GST only.
Course Duration:
The DSIM digital marketing course includes 120+ hours of online training. For weekday batches, it takes four months, and the weekend batch takes about six months to complete.
Syllabus:
Since this program is a combination of four courses, the syllabus also has four parts to it.
The digital marketing course has 21 modules and 111 hours of training. The modules included are:
Course two is about advanced marketing analytics and strategies and includes 15 hours of training with 12 modules, which are:
Competitor’s marketing strategies
Influencer marketing
Email marketing in detail with how to write and optimize techniques
Lead generation with optimizing landing pages and sales funnels.
Facebook Ads with advanced scaling strategies
Twitter marketing with multiple strategies to increase organic reach
Instagram essentials with a case study
Growth hacking
Steroids for SEO
Google Adwords advanced scaling strategies that work
Media buying using programmatic and Google double click
An exhaustive list of 500+ digital marketing tools.
Course three is that of affiliate marketing and blogging with 12 hours of training and two modules, which are:
Affiliate marketing in-depth, finding profitable niches and offers and running profitable campaigns.
Deep blogging secrets to earn money from blogging.
Finally, the specialization modules cover a wide range of topics and include 35 hours of training with nine modules.
Tools:
The DSIM digital marketing course offers free tools worth INR 76,908, and some of the tools that participants will use during their practical application include:
Lead capture Plugin
WordPress Theme
Landing Page Builder Tool
Content Builder Tool
SEO Software
Web Browser Notification
Tools for Ecommerce
The All-in-One website conversion app
Mailchimp, double click, Ads Manager, Google Ads, Wishloop, Rankwatch, and Humcommerce, are some of the tools that participants will get their hands on.
Projects and Case Studies:
The DSIM digital marketing course is practical learning with industrial case studies and projects. For instance, there is an Instagram case study, the Beardo brand case study, and even political case studies that employ digital marketing strategies.
Certifications:
The DSIM digital marketing course prepares candidates to pass various online examinations and earn global certifications of importance for a digital marketer. These include nine certifications from Google, a Facebook certification, three certificates from HubSpot, a certification from rankwatch, and finally, a DSIM certification, totalling 15 certifications.
Additional Benefits:
The benefits of the DSIM digital marketing course are that of creating your website or blog, implementing real-time all that you learn on your website and blog, and thus be work-ready with practical knowledge.
At DSIM, participants get premium quality training, learn about advanced techniques and strategies through live online batches, and even earn through affiliate marketing.
Skills:
By the end of the DSIM digital marketing course, participants can use relevant tools, conceptualize, execute, and measure digital marketing strategies. You can manage the online reputation of your brand, generate part-time income from affiliate marketing and blogging, master the social media game, and work with top-level management. Business owners can work towards increased brand presence and will know how to increase sales and decrease expenses yet expect better in terms of ROI through digital marketing.
Instructors:
At DSIM, there are no trainers per se. All the training is done by internet millionaires and CEOs.
Student Reviews:
There are reviews from business owners, working professionals, as well as job seekers. The overall rating of students is a 4.5/5 for the DSIM digital marketing course. Some students’ comments reveal that the course is a wonderful experience, income doubled, good exposure, able to handle digital marketing wing of the family business after the course, more than bookish knowledge, and an excellent platform to learn advanced digital marketing skills.
Career Assistance:
The Delhi School of Internet Marketing has a placement department, but it depends on the participants and their performance. Their performance is the basis on which they can secure a job.
Concluding Thoughts on the DSIM Digital Marketing Course Review:
The course structure is in-depth and covers affiliate marketing as a separate section, allowing those on the lookout for affiliate marketing as a niche to start real quick. There are a vast number of tools and 15 certifications as well. The student reviews are encouraging as well but at the end of it, securing a satisfactory job really depends on individual performance.
As I have mentioned before, there are demo session videos and other video tutorials. Individuals who wish to take up a digital marketing course at DSIM can go through these resources to have a better idea.
Wrapping it Up:
The number of people buying products/services online is on the rise, and this number will increase by day and year. As per Retaildive, 87% of shoppers begin their search online. Why visit worldwide statistics to emphasize this changing nature. What would you do if you needed a cab? Go online and book an Uber. What will you do if you want to buy a gaming laptop? You will Google for the best in your budget. You want some services. Again, you go online and search for them.
Our days start and end with internet consumption. Whether it is to pay bills, order food, commute, work from home, get in touch with friends on social media or make purchases, and even banking, it is all digital now. The more we go digital, the greater is the scope of digital marketing. Further, there are many more specializations under the digital marketing umbrella.
Small business or big brand, solopreneur or entrepreneur, vlogger or blogger, digital marketing is all around. Be a part of this digital transformation if you do not wish to be left out. A skilled digital marketer is a treasure that most big companies are after. You can be a that skilled professional that companies want to hire. Give it your best shot and see the jobs line up.
The most populous city of Haryana, Faridabad, is just about 28 km from Delhi. Haryana is a state that has preserved the best of both worlds. It gives us a glimpse of the footprints of the bygone era. Yet, it maintains a futuristic vision. Faridabad being the major industrial hub, is in sync with the global digital transformation. You can take up digital marketing courses in Faridabad to enhance your career prospects. We bring you a list of the top 10 digital marketing courses in Faridabad.
The world has been witnessing digital transformation for a couple of decades now. The digital marketing concept has revolutionized the world of business like never before. From small brick-and-mortar stores to huge MNCs, every company is leveraging the impressive advantages of digital marketing.
It is one mode of marketing that helps retain existing customers, attract new customers, and provide higher returns on a minimum investment of time and money. It is the main reason behind the unprecedented surge in digital marketing. Digital marketing is helping businesses increase their outreach and enhance the business with a holistic and data-driven approach.
With so much importance to digital marketing, people cannot afford to stay behind. Businesses that do not shift from traditional marketing to digital marketing will ultimately fail and suffer. Understanding the relevance and need for digital marketing today, it is only wise for people to learn the ropes and be an active part of it.
You may be a marketing professional looking at upskilling yourself. Maybe you are a working professional who can benefit from learning digital marketing, either for a career shift or as a freelance career. Students and freshers can take up the course to land a profitable job. No matter the reason, there are digital marketing courses in Faridabad for all categories.
MOVING ON:
Let us dive in a little deeper to know the various features offered by the top 10 digital marketing courses in Faridabad.
DIGITAL MARKETING COURSE AT IIM SKILLS
Of the many institutes offering digital marketing courses in Faridabad, IIM SKILLS is a top-notch institute and a brand in itself. It is an institute that is completely student-centric. It has its headquarters in New Delhi, but since it offers online courses, it is accessible to aspirants worldwide.
IIM SKILLS is dedicated and committed to helping people develop not just skills, but skills that make them stand out from the rest. It is an inspiring community of smart and passionate mentors with a common aim of addressing the graduate-employee skills gap through their excellent training programs.
The focus of the institute is providing affordable yet world-class, quality education. Through their well-structured and well-designed, specially curated courses, IIM SKILLS helps people become job-ready as per the global industry standards.
Irrespective of which course you choose at IIM SKILLS, you will have an enriching experience. Currently, they have a content writing course, a digital marketing course and are into CAT coaching.
Digital Marketing Course Fee – INR 34900+GST
The Digital Marketing Master Course is an extensive program that includes all critical aspects that go into the making of a digital marketer. With this course at IIM SKILLS, you get advanced certifications that help you earn your first job. If you are a business owner, you can reach thousands of potential customers, expanding your venture exponentially on the online platform. You can even learn digital marketing just to upgrade your skills and boost your chances of better pay at work.
Webhelpy Technologies is a result-driven company in Faridabad that provides training in the latest technologies. With experts as instructors, they offer internships as well. The institute offers training in:
Digital marketing
Search engine optimization.
Website designing.
Social media marketing.
Google Adwords
Content marketing.
Java course training.
With the digital marketing course at Webhelpy, you can become an SEO expert, get Google certified, sell products online, start earning with a blog or run your business online. The choices are plenty, including earning from Amazon, making your YouTube channel, and more. Webhelpy Technologies provides one of the best digital marketing courses in Faridabad.
Salient features:
Course Name: Digital Marketing Training.
Duration of the course: Three months
Batch: As per availability in the evenings, weekends, or Sundays.
Curriculum: The core modules include:
Search engine optimization.
Social media marketing.
Search engine marketing.
Inbound marketing.
Email marketing.
Web analytics.
The course also includes specialization modules that the students can select based on their goal of learning digital marketing.
There are backup classes if you miss any classes. Two hours of doubt clearing sessions every month.
The trainers have 8+ years of experience. Students get lifetime access to digital marketing updates.
Internship: The institute provides a unique internship program in digital marketing. It is for six months/weeks with 100% job placement. It involves working on real-time projects to make candidates job-ready within 90 days. The benefits of the internship program include:
Work experience.
Exploring the digital marketing career.
Develop marketing skills.
Network with professionals.
Certification: Students get Google certifications and also a Webhelpy course completion certification.
Contact Information:
LG-22, Basement,Shubham Plaza,
HUDA Staff Colony
Sector-16 Faridabad, Haryana-121002
Phone: 81303-26003
DIGITAL MARKETING COURSE AT WEBLABZ:
Weblabz is into web designing, web development, and digital marketing. It offers affordable solutions to get businesses online.
The company provides custom designs and services in digital marketing, e-commerce, and software development. Besides, it also provides training in digital marketing.
The company has worked with more than 150 clients/18 industries in two years and provides excellent digital marketing courses in Faridabad.
Salient features:
Course Name: Digital Marketing Course
Duration of the course: There are three courses based on the number of days.
The 45 days course includes only search engine optimization as a core module and is for INR 8000/-.
The 60 days course includes search engine optimization and pay per click and is for INR 14,000/-.
A complete course is for 90 days and includes search engine optimization, social media optimization, pay per click, and search engine marketing.
Curriculum: The entire course includes six core modules and 20+ specialization modules. The core modules are:
Email marketing.
Social media marketing.
Inbound marketing.
Search engine marketing.
Search engine optimization.
Web analytics.
Students can select specialization modules which include:
Facebook Marketing
Performance marketing.
Content marketing.
Blogging for beginners.
Super blogging.
Online reputation management.
Mobile app marketing 101.
Programmatic marketing.
E-commerce listing vs. website vs. marketplace.
Freelancing in digital marketing.
Integrated digital marketing strategy.
Infographic resumes.
Media buying and planning.
Adobe analytics site catalyst.
Growth hacking.
Contact Information:
Office No. 344, 3rd Floor
Om Shubham Tower
Neelam Bata Road,
Faridabad, Haryana-121001
Phone: 99900-13009
DIGITAL MARKETING COURSE AT DIGITAL SCHOOL OF DELHI
Registered with the government of NCT of Delhi, the Digital School of Delhi offers high-quality courses to students, professionals, and corporates. They provide training in professional courses like:
Digital marketing.
Website designing.
Graphic designing.
Android app development.
Website development.
Data science
Python programming.
Corporate training.
The institute has on-campus training, online training, and corporate/professional training. It also conducts seminars and workshops. With a head office in New Delhi, it has a branch in Faridabad. The Digital School of Delhi provides one of the best digital marketing courses in Faridabad as well.
Salient features:
Course Name: Advanced Digital Marketing Training Program.
Batch: There is online and offline training. There are weekday, weekend, and Sunday only batches.
Curriculum: The modules in this program include:
Digital marketing overview.
Search engine optimization.
Google Adwords and online advertising.
Email marketing.
Mobile marketing.
Blogging and content marketing.
Ecommerce website creation.
Ecommerce marketing and SEO.
Social media marketing.
Google and web analytics.
Digital reputation management.
Affiliate marketing.
Candidates can get access to digital marketing updates.
The course comes with affordable fees, complete practical exposure, and placement assistance.
The program offers free tools and themes worth INR 55,000+
There are backup classes if students miss some classes.
Students also benefit from access to LMS, forum, and helpdesk.
The program offers premium quality education with professional trainers and live-project implementation.
Certification: The program is inclusive of Google certifications.
Contact Information:
SCF-34, First Floor,
Sector 16A, Near Post Office,
Faridabad-121002
Phone: 95821-70106
DIGITAL MARKETING COURSE AT GOURAV DIGITAL CLUB
Since its inception just over a year, in 2019, Gourav Digital Club is a training institute providing digital marketing courses in Faridabad. The club has individual courses for different aspects of digital marketing.
Gourav Digital Club is a top-rated, elite digital marketing training institute. In a short span, GDC has trained 500+ students in 2000+ hours of training. The faculty has 10+ years of experience.
Salient features:
Course Name: Advanced Digital Marketing Course.
Duration of the course: It is a three to four months course.
Batch: There are weekday and weekend batches.
Curriculum: The syllabus comprises 35+ modules. There are four surprise modules.
The surprise modules are about advanced optimization techniques to become a freelancer and earn money.
The candidates get free themes and plugins support.
With practical exposure, candidates get a budget for live ad campaigns.
The club location is a prime co-working space and has a learning-oriented infrastructure.
All students have to submit a project/assignment upon course completion.
Internship: This program includes a one-month internship during which candidates get real corporate exposure.
Upon course completion, there are mock interview sessions. GDC offers 100% job assistance with 100% lifetime student support.
Certification: After project report submission, students will appear for 15+ certifications from Google, HubSpot, Microsoft, Facebook, and GDC and earn their certifications.
Contact Information:
& Work, First Floor, Plot No. 5B
Sector-15A, Neelam Ajronda Metro Station,
Haryana-121007
Phone: 85859-92019
DIGITAL MARKETING COURSE AT KRISHIV ACADEMY OF DIGITAL MARKETING
Krishiv Academy is a prominent digital and website designing company with experience in 300+ projects. It also provides training in:
Programming languages.
Advance digital marketing.
Advance Excel.
Website development.
Affiliate marketing, and many more.
It provides one of the best digital marketing courses in Faridabad. Also, it provides certificate courses in various computer-based skills such as MS Office, MS word and excel, accounting, tally, Photoshop, etc.
Salient features:
Course Name: KADM Digital Marketing Course.
Duration of the course: Four months.
Curriculum: The course has 20 modules. Modules other than core modules include:
Market place optimization.
SMS marketing.
Domain booking and structure.
Cloud hosting.
B2B lead generation.
App Store optimization.
Adobe Photoshop.
Inbound Marketing.
Resources worth INR 15,000/- are free with this course.
Students get lifetime online course material access and KADM membership.
The program provides 100% placement assistance.
Certification: 8+ certifications.
Contact Information:
Shop No. 95-96,
24 Foot Kheri Wazirpur Link Road,
Sector 87, Faridabad-121002
Phone: 99530-73710
DIGITAL MARKETING COURSE AT SKORELINE ACADEMY
With experience of over seven years, a group of IIM alumni forms Skoreline. The company educates aspirants for various entrance exams and business colleges. They provide training for:
After school courses like BBA and IPM.
After graduation, courses like CAT and MBA entrance exams.
Marketing courses like B2B marketing and product management.
Digital Marketing Program.
Skoreline provides top-notch digital marketing courses in Faridabad. With IIT-IIM alumni as mentors, they make candidates job-ready with the digital marketing course.
Salient features:
Course Name: Digital Marketing Program.
Duration of the course: 100 hours of the industry-relevant program.
Curriculum: The course has a 360-degree approach to the digital marketing ecosystem. It includes 18 highly curated industry-relevant modules.
The batches are small, with a maximum of 10 students.
Industry experts evaluate assignments and live projects. Candidates get a growthSCORE certification on successful completion.
Mentorship is by digital marketers and four mock interviews with IIT-IIM alumni.
The program includes 20 hours of live projects (four projects) directly from the industry.
Candidates get to learn 50+ tools from digital marketing experts.
Certification: This program provides candidates with 12 certifications, including a Skoreline certification.
Contact Information:
F-117, First Floor, Vardhaman Mall,
Sector-19, Main Mathura Road,
Faridabad-121002
Phone: 98994-90904
DIGITAL MARKETING COURSE AT DIGITAL EDGE INSTITUTE
Providing training across Delhi, Noida, Ghaziabad, Haryana, and Rajasthan, Digital Edge even offers digital marketing courses in Faridabad. Apart from digital marketing, it provides programming courses in web designing, development, WordPress, Java, PHP, Android, and many more.
Digital Edge Institute is one of the best training institutes in South Asia. It has been in the training sector since 2013.
The institute encourages, supports, and improves candidate skills and performance with strategic development programs. The institute provides the best quality resources, training, and student services.
Salient features:
Course Name: Advanced Digital Marketing Training Course.
Batch: There is flexibility in terms of batches and timings.
Curriculum: The curriculum is extensive, with over 33 modules. Some interesting modules include:
Online lead generation.
Ecommerce promotions.
Cyber laws.
There are regular doubt sessions and live projects.
All trainers are Google certified and experienced.
The batches are small, with limited students per batch.
The program has 90% practical and 10% of theory.
Internship: The program has an internship and 100% job placement assistance.
Certification: Candidates can expect up to 10+ certifications along with a course completion certificate. These certifications include a SEMrush, HubSpot, and a Bing certification.
Contact Information:
The institute has its headquarters in Delhi.
Phone: 84474-70220
DIGITAL MARKETING COURSE AT DIGIPERFORM
Digiperform is one of the largest digital marketing training providers in India with 40+ centres, 20,000+ trained, and 16,636 placements. Their digital marketing training is primarily for graduates, undergraduates, working professionals, freelancers, homemakers, and entrepreneurs. They provide end-to-end learning in the digital domain.
The institute focuses on innovative ideas of learning, high-quality training, live practical sessions with live examples making their classes truly smart class. The DOLMS or Digiperform Online Learning Management System combines the theory, practice, and implementation part of the training.
Some features that distinguish learning at Digiperform include:
HD videos.
Responsive interface.
Progress tracking.
24*7 learning.
Content library.
Surprise tasks.
The institute also has an impressive and extensive list of hiring partners opening the doors of opportunities for its students. With a pan India presence, it offers excellent digital marketing courses in Faridabad as well.
Salient features:
Course Name: Digiperform Advanced Certified Digital Marketing Course.
Duration of the course: Cumulative 321-hour course with about 120 hours of classroom training. A weekday batch takes about two months, and a weekend batch takes about three to four months to complete the course.
Batch: Flexible timing of weekday/weekend/Sunday only batches.
Curriculum: The syllabus is extensive, covering 50 modules. There are 12 core modules and then modules depending on the specialization.
In addition, there are two master programs:
Online earning through affiliate marketing and freelancing.
Sales optimization.
The program also prepares candidates for digital marketing interviews.
Internship: There is a dedicated placement cell, and all candidates get internship opportunities along with 100% job placement assistance.
Live practical sessions with the industry’s top trainers and an in-depth program make it a great program.
Also, there are free doubt sessions and backup classes if you miss any of your classes.
Candidates get to learn about 40+ digital marketing tools and their implementation in real-time projects.
Certification: All candidates get 15 certifications, including a course completion certificate.
Contact Information:
S.C.F 56-57, Part-II,
Huda Market Opposite Government Nehru College,
Sector 16A, Faridabad, Haryana-121002
Phone: 828-768-8605
DIGITAL MARKETING COURSE AT DUCAT
Ducat is yet another education and training institute offering digital marketing courses in Faridabad. It has a motto of delivering the best in terms of training and services with a customized approach. Ducat provides campus training, corporate training, and industrial training.
Concerning training programs, it has 180 courses. Some of these include:
Development (web development, AI, mobile development, cloud).
Programming languages.
Digital marketing.
Database.
Software automation.
Automation tools.
Industry trends.
Trending technologies.
Cryptocurrency and blockchain.
Network and security.
Hardware, and many more.
Salient features:
Course Name: Advanced Digital Marketing.
Duration of the course: 100+ hours.
Batch: Regular and weekend classes are available.
Curriculum: 24 modules cover the entire syllabus. Some notably different modules include:
Photoshop.
HTML5
CSS
Java Script.
Dreamweaver.
Quora Marketing.
Trainers are industry experts with experience.
There is a 24 x 7 internet facility, lab facility, and discussion zones.
All students will work on live projects, and there are no charges for a retake of classes.
Internship: Ducat provides internship and 100% placement assistance.
Certification: Students get ten certifications, including a course completion certificate from Ducat.
Contact Information:
SCO-32, First Floor
Sector-16, Faridabad-
Phone: 0129-4150 605-09
FAQs
What is the duration of Digital Marketing courses?
The duration for a comprehensive digital marketing program is around 3 to 6 months (12 weeks-24 weeks). Practical assignments, case studies are also included in the course.
What should be the criteria to choose a digital marketing course?
While choosing a digital marketing course, you should carefully check the curriculum, trainers’ qualification and experience, and the number of practical assignments incorporated in the course, internship opportunities. You should also check whether the fee is commensurate with the features provided.
What is the fee for Digital Marketing courses?
The course range can be very wide depending on the institute, the mode of training, and the brand name. The course fee for a detailed digital marketing course can be anywhere between Rs 25000 to Rs 35000.
How to get started with digital marketing?
The first thing that you have to do is create a strong presence on the web. This would include setting up your website, having a content strategy in place, being active on social media channels, and interacting with potential customers on different digital marketing channels.
What is the salary of a digital marketing professional?
The average salary for a digital marketing professional ranges from 2l-6l with experience of up to 2 years. With experience the salary increases. It can go up to 15l-20l per annum and even more provided you have the relevant skills. It also depends on the size of the organization you work for and your skills of adaptability with the dynamic digital industry.
IN SUMMARY:
You may be a graduate yet without a satisfactory job. There is a gap in education and skills in demand. Earning a degree many times does not pay as well as learning a skill. Short-term skills such as digital marketing can take you places in your existing career or be the platform for a new and profitable career/venture. As a business owner, too, you can benefit immensely from learning all about digital marketing. You can also check out the top digital marketing courses in Noida.
You can start your digital marketing journey today, with an enrolment into a digital marketing course of your choice.
If you are looking for digital marketing courses in Gurgaon, you are in the right place. Digital marketing is inevitable for all businesses today. Whether it is an education industry, hospitality industry, product or service-based industry, digital marketing is the crux of all marketing in all businesses. Read on for more information on the top 10 digital marketing courses in Gurgaon.
As someone who is looking at a career in digital marketing, you must know about the various sub-profiles that this one field has. A career in Search Engine Optimization or SEO is one of the sub-branches or specialist branches you can say, of digital marketing.
SEARCH ENGINE OPTIMIZATION/SEO CAREER PATH:
What is search engine optimization?
In layman terms, SEO is the organic way of increasing the quality and quantity of traffic to your website.
What is the role and responsibility of a search engine optimization manager?
The responsibilities of an SEO manager include:
Developing and executing efficient search engine optimization strategies to improve rankings on the search page.
Managing off-page and on-page optimization.
Coordinating with content management, web design, social media, and other departments and providing well-researched SEO keywords for better content and material.
Monitoring performance and reviewing data to improvise SEO strategy with weekly/monthly/yearly goals.
Requirements to become an SEO Manager:
Excellent communication skills.
Organizational and leadership qualities.
Complete knowledge of current and standard SEO practices, familiarity with standard tools.
Analytical mindset.
What is the salary of an SEO specialist?
The average search engine optimization manager’s salary in India is INR 542,907. Of course, it takes time a few years to go from a fresher to a manager, but the right skillset can take you places in a shorter duration.
Moving on, we will delve straight into the top 10 digital marketing courses in Gurgaon.
DIGITAL MARKETING COURSE AT IIM SKILLS
IIM SKILLS is a premier online skills-prep institute. It delivers a range of customized training programs for students and working professionals. Creativity and innovation find new meaning in their practical and actionable training programs. Their courses are job-oriented and help individuals to earn immediately after learning.
The institute has carved a niche for itself among leading providersin the domain of content writing, digital marketing training, as well as CAT coaching. IIM SKILLS aims at coming up with more such in-demand courses to bridge the education and skills gap in the job industry. In the digital marketing domain, IIM SKILLS provides the best digital marketing courses in Gurgaon as well.
At IIM SKILLS, the training courses have a perfect blend of subject matter expertise, learning design, and technology. The mentors at IIM SKILLS do not just educate individuals in the subject matter but impact them in a way that enables them to excel in every sphere of life.
The institute has a holistic approach to training programs. It is the best in class and offers globally recognized certifications. The programs provide training that is measurable in terms of efficiency and effectiveness. IIM SKILLS strives for continuous improvement with utmost importance to quality.
The courses at IIM SKILLS are not standard and textbook-like, rather constantly upgraded and in-tune with current industry trends. When you enrol at IIM SKILLS for a course what you get is:
Quality course content.
Domain expert mentors/trainers.
Study anytime, anywhere.
Conceptual learning as a foundation for robust, practical education.
Alumni Reviews are proof of how good an institute is. Some reviews of IIM SKILLS by students are mentioned below.
Highlights of the course:
Name of the course: Digital Marketing Master Course.
Duration of the course: This is a three-month course with 180 hours of comprehensive training.
Course Fee: INR 34,900 + GST.
Batch: There is flexibility in terms of weekday and weekend batches.
Course Syllabus: The curriculum is most extensive and includes 40 modules. The most in-depth modules are Search engine optimization, search engine marketing, and Google Analytics.
Differentiator modules from other institutes are a module on marketing automation and digital infographics resume creation.
The hands-on assignments form a bulk of the training with over 120 hours. The interactive instructor-led sessions account for about 60 hours.
Many institutes offer demo classes, and so does IIM SKILLS. But this institute provides a 100% money-back guarantee if you do not like their course after the first session.
The trainers are the best in the industry with rich experience and are very amicable. They guide the trainees through every step of the course, leading them to become confident future digital marketers.
The course content is very relevant to present industry standards and demands. It is curated to give a practical approach to digital marketing rather than just theory.
All candidates can easily avail themselves of backup classes in the form of recordings of the online sessions. The course repository is the LMS or the learning management system, to which candidates have free lifetime access.
Internship and Placement: An optional internship of three months is available for candidates. The institute also offers placement assistance helping candidates find relevant jobs, prepare for interviews, and help with resume creation.
Certifications: IIM SKILLS provides a master certification on course completion. Also, it prepares candidates for 13 other certifications from Google, HubSpot, and Facebook.
Brand Partners of IIM SKILLS who recruit students of the institute based on their aptitude, and skills
SEO Craft provides custom web solutions since 2011. It is a subsidiary of SEO Tech Experts. The company understands market needs and delivers web services at competitive prices.
With an eye on the latest innovations, it is a one-stop solution for complete online marketing and web promotion. Apart from providing services, it also offers excellent digital marketing courses in Gurgaon.
Highlights of the course :
Name of the course: Advanced Digital Marketing Certification Course.
Duration of the course: It is a three-month course, 72 hours.
Course Fee: INR 44,000/-
Batch: Weekend and weekday batches are available. Also, alternate day classes for working professionals and fast-track classes are available.
Course Syllabus: The curriculum has 16 modules covering the essential aspects of SEO, SMO, PPC, ORM, content writing, and blogging.
It is practical training with industry experts and involves working on live projects.
It is a customized and personalized training program.
Internship and Placement: There is an opportunity for internship and 100% placement assistance.
Certifications: Candidates get a course completion certificate as well as a work experience certificate upon completion of six months of internship. Preparation for Google Digital Marketing Coursecertifications is also inclusive.
DIGITAL MARKETING COURSE AT ALL INDIA MEDIA SOLUTIONS-AIMS
All India Media Solutions is a company providing digital marketing and web solutions since 2010. They are also into training and offer excellent digital marketing courses in Gurgaon. Apart from providing digital marketing and web services, AIMS is also into election management for image building and political consultancy.
Under the training wing, it offers digital marketing and allied courses as well as a course on web design and development.
Highlights of the course :
Name of the course: Digital Marketing Course.
Duration of the course:
Course Fee: INR 30,000/-
Batch: There is flexibility in terms of weekday and weekend classes, as well as online and classroom options.
Course Syllabus: 14 modules are cover the essential aspects of digital marketing.
Candidates will also learn about the basics of freelancing.
There are direct one-on-one sessions from industry experts with more than 8+ years of experience.
Certifications: Candidates get a course completion certificate and also assistance to obtain other Google certifications.
Contact Information:
NM-26 Basement, Sector-14
Gurgaon-122001
Phone No: 01244007145
Mobile No: 98736-78373
ADVANCE DIGITAL MARKETING COURSE AT DIGI GRACE
DigiGrace is a leading education provider since early 2015. It has been providing training to corporates, professionals, students, and entrepreneurs. High-quality education, practical training, quality customer support are some of the benefits of learning a course at DigiGrace.
Thus far, DigiGrace, a premier Google partner, has trained 1921+ trainees over 210+ batches.
The institute provides excellent digital marketing courses in Gurgaon. It also has a services wing, providing services in web design and development, digital marketing software, app development, and the likes. The courses on offer at Digi Grace include:
Digital Marketing.
Java Courses.
Cyber Security.
SAP Courses.
Business Analytics.
Share Market.
Advance English Courses.
Highlights of the course:
Name of the course: Advance Digital Marketing Course.
Duration of the course:
Course Fee:
Batch: The institute has regular and weekend batches, alternate day classes, and Sunday only batches.
Course Syllabus: This is an amalgamation of six courses and hence very extensive with over 60 modules.
Candidates learn to work with crucial digital marketing tools and get tools and software worth INR 76,908 free.
It is a 100% job-oriented program where candidates learn through live projects.
Internship and Placement:
Certifications: The course comes with many vital certifications which include:
9 Google certifications.
3 HubSpot certifications.
1 Facebook Blueprint certification.
Bing Certification.
24 x 7dm internship certification.
Industry recognized DigiGrace certification.
A regional group of institution SEO certification.
Contact Information:
Building No.1108 Subhash Chock,
Sector 47, Sohna Road,
Gurgaon-122018
Phone: 99999-13987
You might want to read our Digital Vidya Review to know more about digital marketing courses and what they offer.
SEO INSTITUTE
SEO Institute deals with the A-Z of online marketing skills training. The courses are as per candidate preference.
The institute provides ideal digital marketing courses in Gurgaon. It also offers free demo sessions for digital marketing training. SEO Institute delivers weekly, monthly, and quarterly programs. They have several certification courses on offer, which include:
Digital marketing training.
PPC training.
ORM Marketing.
SEO training.
SMM training.
Website Designing.
Highlights of the digital marketing course at SEO Institute:
Name of the course:
One Week Certification Program in Digital Marketing.
One Month Certification Program in Digital Marketing.
Three Months Certification Course in Digital Marketing.
Duration of the course:
One week, one month, and three months respectively.
Course Fee:
The one-week course is for INR 10,000/ + tax.
The one-month course is for INR 20,000/-.
The three-month course is for INR 54,000/ + tax.
Batch: Weekday and weekend batches are available
Course Syllabus:
The one-week course covers all critical aspects of digital marketing. Candidates learn core techniques in the classroom setting. There is also a special one-day class for doubt clearing post the one week. Topics include an introduction, SEO, SMO, Google Adwords, and a test.
The one-month course includes topics of website planning and creation, blogging, content marketing, etc.
The three-month course is extensive, educating candidates on the latest promotion techniques, marketing challenges, interactive workshops, and live projects. It is an in-depth course on digital marketing.
The training is by industry experts with updated courseware and one-on-one live project training.
Internship and Placement: there is a research-based internship with 100% job placement assistance.
Certifications: Candidates get a course completion certificate.
Contact Information:
761, 7th Floor, JMD Megapolis
Sohna Road, Gurgaon-122001
Phone: 97182-40005
ADVANCE DIGITAL MARKETING COURSE AT 99 DIGITAL ACADEMY
99 Digital Academy is a digital marketing institute providing great digital marketing courses in Gurgaon. Since its inception in 2013, 99 Digital Academy has been training corporates, freshers, and professionals in the domain of digital marketing.
Apart from digital marketing, 99 Digital Academy also provides training in data science. The academy is well-equipped with good infrastructure and excellent trainers. The institute also has digital marketing corporate training programs for businesses.
Highlights of the course :
Name of the course: Advanced Digital Marketing Course.
Batch: Online and offline batches are available with the flexibility of timing.
Course Syllabus: It includes all modules such as SEO, SMM, content marketing, website optimization, etc.
Candidates get individual attention, and training is by experienced faculty.
The training offers free ebooks and presentations and lifetime free retake classes.
Candidates get an in-depth understanding and work on live projects and assignments.
Certifications: Apart from course completion, candidates benefit from preparation for certifications from Google, HubSpot, and Facebook.
Contact Information:
M-1, Ground Floor, Old DLF,
Sector 14, Gurgaon-122001
Phone: 99995-56322
COMPLETE DIGITAL MARKETING COURSE AT DEVELOPERS NATION ACADEMY
Developers Nation is a leading education training platform. Amongst its various courses, it offers valuable digital marketing courses in Gurgaon. The academy has a tie-up with 15 colleges and has completed over 215 courses.
The academy provides courses and training in various segments, such as technical, personality development, and competitive exams. It also provides services like industrial training, summer and winter training programs, corporate training, campus training, and various workshops.
Under the technical courses are training programs like:
Digital marketing
Web development
Advance Java script
Basic computer course.
Graphic designing
Software courses.
Highlights of the course :
Name of the course: Complete Digital Marketing Course.
Duration of the course: 90 hours.
Course Fee: INR 44,000/-
Batch: The institute offers online and offline classes.
Course Syllabus: It includes up-to-date study material and an open-source toolkit. In-depth modules on:
Overview of digital marketing.
Website development.
Search engine optimization, both on-page, and off-page.
Video marketing.
Online advertisements.
Email advertisements.
Search engine marketing.
Facebook concepts.
Twitter concepts.
LinkedIn concepts.
Blogging.
Business lead generation.
Google analytics.
Ecommerce marketing.
Google Adsense.
Affiliate marketing.
The training includes live projects with a discussion, analysis, and guided execution.
Certifications: All trainees get the course completion certificate.
Contact Information:
U-46/19 Road, U Block,
Nathpur, Sector-24, Gurgaon-122002
Phone: 97115-45144
ADVANCE DIGITAL MARKETING COURSE AT SSDN TECHNOLOGIES
SSDN Technologies is a pioneer institute in the field of training and development. They offer a wide range of training in diverse areas. Of all the courses, they are famous for the digital marketing courses in Gurgaon.
Some of the varied courses at SSDN include:
Programming
Cloud computing
Mobile development
Software testing
Industrial training
Data science, and more.
The institute provides customization of all of its programs, making learning fun. They include practical activities, games, and discussions to ensure learning with a difference. With just over a decade of experience, SSDN Technologies are partners with top vendors delivering 300+ courses and having trained 30,000+ trainees.
Highlights of the course :
Name of the course: Advance Digital Marketing Course.
Duration of the course: The course is for 40 hours.
Course Fee: INR 25,000.
Batch: Instructor-led live interactive group training.
Course Syllabus: The course consists of 17 modules covering in-depth all the aspects of digital marketing.
One-on-One training comes at an additional cost.
The training involved intensive hands-on exposure.
Candidates get lab access, complete courseware, and experienced trainers.
Certifications: Digital Marketing course completion certification.
Contact Information:
M-50, Block M, Old DLF Colony,
Sector 14, Gurugram-122001
Phone: 99991-11686
DIGITAL MARKETING COURSE AT DIGITAL SKILL PORT
Digital Skill Port is a leading digital marketing institute. It offers quality digital marketing courses in Gurgaon.
The institute offers independent digital marketing modules training as well as, as a whole.
All programs include conceptual in-depth theory, practical, and assignments. It is also inclusive of case studies on four live projects.
Digital Skill Port offers in-house corporate training for organizations and educational institutions.
Highlights of the course :
Name of the course: Digital Marketing Course.
Batch: Online and classroom batches available.
Course Syllabus: The course is in-depth and is extensive. Some modules, apart from the core modules, are:
Market research and analysis.
How to target audience.
Introduction to HTML structure, website architecture, and website structure optimization.
The extensive module on search engine optimization.
Infographic marketing.
Ecommerce marketing planning.
Various channels of advertising and marketing.
The training includes live projects and four case studies.
Internship and Placement:
Certifications: Candidates get more than ten certifications that include:
Google AdWords certifications (six certifications).
Google Analytics.
Facebook Marketing.
Inbound Marketing.
Bing AdWords.
Email marketing.
Contact Information:
First India Place, 2nd Floor, Block-B,
Sushant Lok, Phase-1,
MG Road, Gurgaon-122002
Phone: 95609-82716
W3 TRAINING SCHOOL
An extension of Netscape India Pvt. Ltd, W3training School, is a digital marketing training institute. It offers various digital marketing courses in Gurgaon. To cater to the needs of students and professionals, it provides in-depth courses, short term/crash courses as well as a job-guarantee course in digital marketing.
Thus far, W3training School has 3970+ success stories to its credit with the placement of over 2370+ students.
Highlights of the digital marketing course at W3training School:
Name of the course:
Digital marketing with expert certification (it comes with available add-ons).
A diploma in Digital marketing with a certificate (it comes with multiple live projects and international certifications).
Digital marketing with 100% job guarantee (it includes eligibility test and has limited seats).
Duration of the course: The weekday course lasts for three months, and the weekend courses are for four months.
Batch: The courses are available on weekdays and weekend batches with flexible timings.
Course Syllabus: The course comprises 29 modules and includes all concepts from basic to advance.
A small batch size makes the training more effective.
Candidates get lifetime free retake classes, free eBooks, and presentations. They also get to work on live projects and assignments for better understanding.
Internship and Placement: Under the job guarantee program, candidates get an opportunity for internship and 100% placement. The fee for this program is 60,000-110,000. This program has a limited number of seats, 20/batch. It includes an online eligibility test, a telephonic round, a machine test, and a personal interview.
Certifications: Students get a course completion certification.
Contact Information:
M-45, (1st floor),
Old DLF Colony, Opposite Ganpati Honda,
Sector -14 Gurgaon-122001
Phone: 97173-22443
FAQs
What is the best digital marketing course in Gurgaon?
There are several top-notch digital marketing courses in the city. You should have a checklist in place when planning to enrol for a digital marketing course. Course curriculum, fee, duration are important criteria. Go for the institute that ticks all or most of your boxes in the checklist. The list here is of the top digital marketing courses online and offline.
What is the duration of Digital Marketing courses?
The duration for a comprehensive digital marketing program is around 3 to 6 months (12 weeks-24 weeks). Practical assignments, case studies are also included in the course.
What should be the criteria to choose a digital marketing course?
While choosing a digital marketing course, you should carefully check the curriculum, trainers’ qualification and experience, and the number of practical assignments incorporated in the course, internship opportunities. You should also check whether the fee is commensurate with the features provided.
What is the fee for Digital Marketing courses?
The course range can be very wide depending on the institute, the mode of training, and the brand name. The course fee for a detailed digital marketing course can be anywhere between Rs 25000 to Rs 35000.
What are the different concepts covered in a digital marketing course?
You have SEO, SEM, Social Media Marketing, Google Analytics, content marketing, advanced blogging, digital media, Email Marketing, among the main concepts covered in a digital marketing course.
What is the salary of a digital marketing professional?
The average salary for a digital marketing professional ranges from 2,00,000 to 6,00,000 with experience of up to 2 years. With experience the salary increases. It can go up to 15-20l per annum and even more provided you have the relevant skills. It also depends on the size of the organization you work for and your skills of adaptability with the dynamic digital industry.
SUMMING UP:
The Millennium City Gurgaon has come a long way over the past decade. A leading financial/industrial hub with many fortune 500 companies, there are immense opportunities career-wise in Gurgaon. With its proximity to Delhi, it is a city with futuristic goals. You can check out the top digital marketing courses in Noida as well.
As with other developed and digitally forward cities, Gurgaon also seeks adroit digital marketing professionals. The job scenario at Gurgaon is very lucrative, especially in terms of the digital marketing career. The average digital marketing manager salary in Gurgaon, Haryana, is INR 670,404.
So, if you are a resident of Gurgaon, in a dilemma about the trending digital marketing career, we hope this article has helped you. We have enlisted all the essential aspects that one has to look into before taking up a digital marketing course.
The above-mentioned digital marketing courses in Gurgaon are some of the best. Besides, you can browse through reviews to get an inside look at an organization and its curriculum. Reviews are often insightful and help individuals in decision-making. Short-term digital marketing courses in Gurgaon and elsewhere can help you earn relatively well.
Are you looking for the best digital marketing courses in Doha? Before getting started, let me ask you something. When was the last time you read a newspaper to keep yourself updated about the latest news? Or when was the last time you ended up buying something looking at a sales brochure or newspaper ad? Well, a long back, is it? Thanks to the internet, which made consumption of content and making the decision very easier at our fingertips. Everything you see today on the internet is nothing but digital marketing.
With an immense increase in the demand for digital marketing professionals, small companies to large corporations are looking to grab the opportunity to hire the best professionals. In this article, we will discuss digital marketing in great detail. What is digital marketing? Why choose digital marketing? And also some best Digital marketing courses in Doha.
What is Digital Marketing?
Digital marketing in simple words is marketing being done digitally through various digital channels. The digital channels include social media platforms like Instagram, Facebook, Youtube, etc., along with emails, blogs, and search engines like google, yahoo, etc.,
Unlike the traditional marketing approach, digital marketing is very customer centric which will help the organization to build trust and help them understand the needs of the customer and cater accordingly. Targeted reach on the other hand helps us organizations to clearly distinguish the prospects and focus on converting the sales rather than hitting a stone in the dark.
Since the cost of delivery is really low, digital marketing is proven to be less expensive and more effective as a way to market your products or services. Along with all these benefits, digital marketing has a greater reach compared to any other traditional marketing which is confined to a single area/country.
What Are the Different Types of Digital Marketing?
There are different forms of digital marketing which we will discuss in detail. All of us have probably been the prospect of digital marketing through the Ads we get on YouTube, Facebook posts by a celebrity, an Instagram reel/post by an influencer, google search results, emails in our inbox, the text message on our phones, random online ads popped on your screen while surfing. Everything has been divided into different categories, below are a few types of digital marketing:
1. Content Marketing:
Everything you see on the internet including this article is content. This also includes other forms such as sharing a video, infographics explanation, blogs, social media posts, and hashtags. A recent development in content marketing is the podcast which is making a greater impact as well. To list down a few examples:
Blogs or Articles
Sponsored videos.
Podcasts
Infographics
E-book
2. SEO (Search Engine Optimization)
When we search anything on the internet, we generally check the first few results which are shown on the results by search engines like google. Do you remember scrolling to the second page of the results? No, right? So, SEO is a technique to optimize your content as per the search engine and use the keywords to rank yourself on the top of the search results.
Though, you can place the Ad of your website on the top of the page which can cost a lot. The other way of organically placing your website on the top is by using techniques like SEO.
3. Social Media
A typical internet user logs in for 6 hours, and 53 minutes every day on social media platforms. A staggering 93% of marketers use social media for business. These figures will tell you the impact of social media on marketing. With a growth in the influence culture, people seem to be trusting someone whom they admire or follow and make a decision to purchase relying on the feedback they have found on the social media platforms.
Think of the last time when you bought a product by looking at an influencer using/recommending based on their purchase or clicking on the ad that had popped out on your feeds based on your search results. This is one of the most effective and most used ways to market.
4. Email Marketing
Do you remember receiving an email about a launch of a new product from the same company where you made a purchase last year? Though we have discussed a lot of different and effective platforms, email is still relevant even in today’s world.
Over the past year, email interaction has increased, according to 77% of marketers which clearly indicates that email marketing is more effective in the current world too. Businesses use email marketing to retain customers, announce the launch of new products, payment collection, etc.,
5. Affiliate Marketing
This type of marketing involves using independent influencers or websites or blogs to promote products/services. A reward will be passed on to every successful purchase or subscription. Amazon affiliate is a great example of such marketing where an influencer suggests you on his video/blogs to buy a product that you were looking for using their promo code.
The Rewards Will Be Given to the Affiliates Based in Various Ways Like:
Subscriptions
Sales
Views/Clicks
Sign-ups
6. Pay Per Click
Have you ever noticed that when you have a plan to buy any product and you have made a search for the same on the search engine and automatically the ads related to this product pops-out on the website/blogs while you are surfing something else?
In contrast to affiliate marketing, Pay Per Click or PPC is a way to enable the user to visit your site/product and eventually convert the sale. The one running such ads on the website will pay per every click (for the owner of the site). These are usually used to grab the attention and showcase any ongoing offers.
7. Mobile Marketing
The last way of digital marketing is mobile marketing which involves sending promotional SMS on WhatsApp/number, push notifications of the applications, newsletters, etc.,
Is Digital Marketing a Good Career Choice?
According to Statista, a staggering 19.7% of sales are happening online (e-commerce) and the number is expected to reach 24% by the end of 2026. With an increase in online sales and engagement, a digital marketing career is going to be one of the prominent job options in the modern world. We will try to look at a few points which could be an X-factor in choosing a digital marketing career.
1. No College Degree
The digital marketing career is a recent development that dates back to 1-2 decades after the e-commerce boom. Though there are many colleges offering digital marketing certification, having a fixed curriculum for the course is close to impossible as there are new developments happening every day.
Think, Instagram is 12 years old, and today most of the engagement happens on this platform. The career is mostly based on skills, understanding of new developments, and planning the engagement to increase traffic/sales. You can learn these skills with a basic understanding of the internet and there isn’t any requirement for a college degree.
2. Demand
As we have discussed earlier, the demand for digital marketers is going to be higher down the line. Artificial intelligence may be a threat in upcoming times, but this is applicable across all industries. According to the reports, the pay scale for the average digital marketer will grow 10% from 2020-2030 which is more than the normal average across all industries. This directly implies that the demand will remain in the industry.
3. Job Satisfaction
As we are moving towards becoming a very competitive world, mental health is going to be one of the major challenges the world will face in the future. Since we are slowly moving towards the skill-based approach to acquiring jobs rather than degrees, anyone can easily acquire a skill and get a job of his/her choice.
It becomes very important to enjoy what you are doing. According to a survey, a staggering 70% of marketing managers are happy with the job they are doing. These numbers clearly indicate job satisfaction and people willing to stick on to whatever they are doing.
4. Flexibility
Earlier in the article, we discussed the various types of digital marketing. Due to its multidimensional approach, you can choose any type based on your convenience. If you are someone who likes working on social media but wants to shift to content marketing, you can easily make a switch.
5. Salary
One of the most important aspects to check while choosing a career in any industry is to know the average pay scale. An inflated pay-scale number or low pay scale is something that needs to be avoided. Anything which is close to average or above is a great choice.
A digital marketer on average earns 76k $ every year. This could be a really great number to get started for someone without prior experience or a college degree.
6. Freelancing
Now that we have discussed in great detail what digital marketing is and why digital marketing can be a good career option. It is time to discuss the most important thing that you are here for top Digital Marketing Courses in Doha.
What Are the Best Digital Marketing Courses in Doha
Now that we have discussed in great detail what digital marketing is and why digital marketing can be a good career option. It is time to discuss the most important thing that you are here for top Digital Marketing Courses in Doha.
Fortunately, you can choose the best courses online and get a certification to start your career without prior experience. But remember just acquiring a certification wouldn’t get you a job, you might need to go through an internship and get hands-on experience. Now, let’s look at the top Digital Marketing Courses in Doha.
1. IIM SKILLS
IIM SKILLS is one of the prominent and well-known online learning platforms known for Digital Marketing Courses in Doha. The reason it tops the list is due to its well-experienced tutors which are industry experts as well. The courses are designed for working professionals and new fresh graduates.
The Digital Marketing Course is one of their well-known courses. Through the 40 modules and 120+ hours of practical exercises in this course, you will learn every facet of digital marketing.
IIDE is one of the top institutions for Digital Marketing Courses in Doha. The institution has trained more than 2.5 lakh students across various countries including the USA, UK, UAE, and Canada. IIDE is altering how pupils are taught nowadays. It is known as the cutting-edge method of education.
They have an excellent approach to teaching. In contrast to learning through PPTs these days, the team follows a real-time approach to teaching students. They favor material that is individualized, condensed, and applicable to the actual world.
Models Covered:
Optimization for search engines (SEO)
Content Promotion
Use of social media
Indian Digital Scenario
Analytics on the Web, Influencer Marketing
Management of brand perception
Media Strategy
Google Play Optimization (ASO)
AD Psychology
Website development and planning
Hard Skills
Internet Marketing
Innovative Approach
Email Promotion
Designing for Copy: Essentials
How to make money from your blog: Google Ads for Search Engine Marketing (SEM)
Future-Proof Content Strategy
Curriculum Highlights:
Mastery of 20+ Industry Tools
More than 40 Hours of Video Learning
70+ Hours of Live Instruction
13 and up certifications
One-on-one coaching
Projects for 8 brands
100% placement support
Around 250 Hiring Partners
Seven Modular Tasks
1 Super Session for the Final Project
Option for 0% EMI
Study with the pros
A live Q&A
Level: Beginner and Advanced
Contact Details:
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
3. Excellence Training Centre
Over 13,000 students have received training from Qatar’s Excellence Training Center over the course of the past 10 years in a range of subjects. Additionally, there are more than 200 distinct courses available. It finds a place in Digital Marketing Courses in Doha due to its experience in the field.
Models Covered:
Foundational Marketing Course Syllabus
Foundation for Digital Marketing
Content Promotion
Optimization for search engines (SEO)
Ads by Google (Google Search Ads)
Ads by Google (Google Display Ads)
Use of social media
Facebook Advertising & Marketing
Instagram Advertising & Marketing
Marketing and advertising on LinkedIn
Marketing via email works.
Analytical and Measuring
Strategy for Digital Marketing
Tools for Digital and Social Media Marketing
Curriculum Highlights:
Directors of Experienced Courses with Certification
sessions that focus on discussion
Case studies and success tales of several regional and international brands
Course Length and Cost
The Doha digital marketing programs last for two months.
One of the top training organizations in the world is called ExecuTrain, which offers the best Digital Marketing Courses in Doha. The Institute is a franchise partner in the Middle East and collaborates with a number of foreign trainers. Also, finds its place in one of the top Digital Marketing Courses in Doha.
Through the digital marketing course, you learn how to effectively use digital marketing strategies to generate income. The course will go into great detail on subjects including digital marketing software, effective media techniques, resource management, and internet marketing.
Models Covered:
Introduction To Market Research in the Course Syllabus
Set Up an Email Marketing Campaign
Search engine optimization, or SEO
Video Marketing
Social Media Marketing
Twitter Promotion
using Google Adwords
Internet Analytics
Course Length and Cost
20 hours of instruction, including theoretical classes, are included in the QAR 3,000 one-on-one training for digital marketing.
Curriculum Highlights:
Curriculum Highlights
One-to-One Training
Certificate of Completion of Theory Classes
Level: Beginner
Contact Details:
Email: info@executrain.com.qa
5. Omni Academy
The renowned Training and Consulting company OMNI ACADEMY provides one of the best Digital Marketing Courses in Doha. The institute is using its technology to help the students become job-ready and help them get started in a digital marketing career. They are dedicated to offering consumers a remarkable level of assistance and support, enabling them to overcome the problems of contemporary business expansion.
They increase human potential, confidence, and student engagement by providing superior services for understanding, obtaining, and extending Digital Marketing expertise. It finds a place in top Digital marketing courses in Doha due to its wider reach and experience.
Models Covered:
Overview of Digital Marketing
Customers’ Journey
Use of social media
Optimization for search engines
Paid search, content marketing, and Google Display Network
video marketing on YouTube
Marketing with Google Analytics Email
Strategies for Online Marketing
Curriculum Highlights:
Flexible class times
Unlimited Learning – FREE Workshops Flexible Class Schedule Online Classes for Students from Outside the City/Country
Available Internships
Free videos and practice tests for the courses
Level: Beginner
Contact Details:
Phone: 1800-212-2120
Email: info@omni-academy.com
FAQs on Digital Marketing Courses in Doha
Q1. Is there any entry-level restriction to joining digital marketing courses in Doha?
There isn’t any restriction for anyone to join the courses. As we discussed earlier, this doesn’t require any college degree or professional experience. You need to pick the digital marketing courses from the above list based on your convenience.
Q2. Do I need to have the degree/prerequisite to take up the course?
You don’t have any degree or any other skills to start your course as most of them are beginner-level courses.
Q3. What is the average salary I can expect?
While discussing the advantages of digital marketing as a career. We have given an average salary figure but this could be someone who is well experienced. It is strongly recommended to take up the internship at any organization (with/without the stipend). This will help you have a better experience and be job ready.
Q4. How long will it take to start my career in digital marketing?
An average of 3-6 months is required to start your career in digital marketing including the internship if taken up.
Conclusion:
We have already discussed enough details about digital marketing as a career. It is always smart to ride the wave when it is available. With an immense increase in online activity, there is no looking back for digital marketing as an industry for at least a few more decades. If you are someone who was skeptical about this industry or wanted to start your career, the above discussion should convince you and help you make the decision you were procrastinating.
There will always be a threat to any industry in a different way. Artificial intelligence may pose a greater threat to any industry including digital marketing where machines are doing the job of human beings but we are far away from replacing human beings for decision-making tasks.
We take the help of data in day-to-day life while making decisions. For example, we observe and understand the trends in prices and discounts on various shopping websites. Based on those observations, we manage to shop during a certain period to save money or for better deals. Likewise, for any business, it has become vital to make data-driven decisions to achieve better results. This article consists of fundamental information about the data analytics field and top data analytics jobs available in the world.
According to the US Bureau of Labor Statistics, it is estimated that data analytics jobs and their average income to grow by 23% between 2021-2031. If you are looking to build a career in data analytics but are not sure what job roles are available in the field of data analytics, this article is for you.
What is Data Analytics?
All businesses collect data from various sources like internal systems, social media pages, etc. This data is crucial to understanding the trends in the business dynamics and helps to make policies and smart decisions for the future for a sustainable, profitable business.
Data analytics is the process of acquiring, cleaning, analyzing, and visualization of data to make data-driven decisions, instead of just by guesswork and intuitions. For example, a pharmaceutical company decides what medicines to manufacture and when to manufacture them based on the data and trends shown over the period.
Difference Between Data Analysis and Data Analytics
It is very common to use the terms data analysis and data analytics synonymously. However, there is a huge difference between these two terms. Data analysis is a part of data analytics and the related professional is known as the data analyst. Whereas, data analytics is a comprehensive term comprising all the activities that deal with data like data analysis, data science, data engineering, etc.
Types of Data Analytics
Be it data analysis, data science, or data engineering, each one has the following four key types of data analytics. To understand this section, let us take an example of the coronavirus pandemic.
Descriptive Analytics
In this, the meaning of collected data is understood. The quantitative data in the form of numbers are transformed into the descriptive analysis. It tells the company “what is happening” in the present or “what was happening” in the past.
For example: From numbers or data, initially, medical staff started to observe that certain groups of people were suffering from flu-like symptoms and the disease was spreading from person to person.
Diagnostic Analytics
From the collected data, once it is clear “what is happening”, the trends and patterns can be found. These trends and patterns are useful to understand “why is that happening” in the present or “why was that happening” in the past.
For example: Once the symptoms are known, medical personnel study the possible cause behind these infections. They diagnosed that it is a viral infection and spreads through breathing, sneezing, coughing, etc.
Based on the above two steps, predictions can be made from the data about the events that may happen soon. This type of data analytics deals with “what will happen” in the future based on descriptive and diagnostic analysis.
For example: Once it became known that COVID-19 viral infections were going on, the medicinal authorities could predict that it would affect a large chunk of the population and might be dangerous for the immunocompromised and old-aged population.
Prescriptive Analytics
Once the predictive analysis is done from the data, it becomes possible to think of and suggest future strategies, policies, etc. Well-informed decision-making has always proven intelligent and proactive steps to achieve better results.
For example: Once COVID was known to be dangerous for the immunocompromised and old-aged population, it was prescribed to stay at home and other precautions like lockdowns, vaccinations, etc. were started.
There are no fixed eligibility criteria to learn data analytics jobs. Various bachelor’s and master’s courses and degrees in data analytics are available. Generally, they are required to have prior education in relevant fields like computer science engineering, or statistics.
There is a range of certificate courses in data analytics available also. Some of them require some technical background in these relevant fields, whereas some of them do not have any fixed eligibility criteria to opt for the data analytics course.
There are a few selective skills to be effectively applied simultaneously in data analytics jobs. However, it might be difficult to learn these skills thoroughly and apply them for data analytics jobs. It is recommended to acquire beginner levels of all these essential skills and polish them during internships and entry-level jobs. Here is the list of the skills required for data analytics jobs:
Structured Query Langauge SQL
SQL is the most essential skill in data analytics. It is used to handle the databases. SQL plays an important role in organizing and updating the data. Dealing with the data using SQL is considered to be the primary yet vital step in data analytics.
However, SQL is quite an easy-to-learn language. Having hands-on experience in SQL is considered to be a must in data analytics jobs interviews.
R and Python Programming
Programming languages like R and Python are considered to be yet another essential skill for data analytics. These languages are used for cleaning, analyzing, and visualizing the analyzed data in the form of graphs, plots, etc. In the beginning, knowing at least one of these languages would serve the purpose.
It is used to build algorithms to find patterns in large datasets. It is not a must-have skill for beginners as data analysts. However, learning this skill gradually would pave an easy path toward advanced-level jobs.
Probability and Statistics
Probability and statistics from mathematics are used to identify unbiased and accurate ways of finding trends and patterns in the data.
Data Management
It is the process of acquiring, sorting, cleaning, and storing data. Having the ability to do these data management tasks is essential in the data analytics field.
Econometrics
In this, various mathematical and statistical models are used to identify future trends and patterns based on historical data. This has major relevance in the field of banking and finance. For example, when giving a loan to a customer, econometrics comes into the picture to predict whether that customer will return the money or not based on his historical data.
Statistical Visualization
After analyzing the data, it is equally important to let people understand the analyzed data. The results from the analyzed data can be represented in the form of graphs, charts, plots, maps, etc.
A wide range of tools is used in the field of data analytics for mining, cleaning, analyzing, interpreting, and visualization of the data. Here is the list of popular data analytics tools.
Microsoft Excel
R and Python
Tableau
Splunk
KNIME
Talend
RapidMiner
Microsoft Power BI
Apache Spark
Jupyter Notebook
Industries Recruiting Data Analytics Experts
Although there are a lot of data analytics jobs open across the world, there is a shortage of skilled workers in this field. Hence, companies and organizations from various fields are looking for skilled data analysts. Presently, the following industries are welcoming skilled workers in data analytics.
Finance
Banking & Securities
Entertainment
Healthcare & Pharma
Information Technolgy
Government
Education
Transportation
Manufacturers
Top Recruiters of Data Analytics
Once you are ready with all the essential skills for data analytics jobs, data analytics recruiters are waiting out there! Because of a combination of the facts of huge needs and limited availability of skilled workers in these fields, the recruiters are countless. Here is a list of some of the top recruiters in the field of data analytics.
Wipro
Flipkart
Accenture
Myntra
Citrix
Amazon
Deloitte
LinkedIn
Microsoft
IBM
Top 9 Highly Rewarding Data Analytics Jobs
Once you are equipped with the necessary data analysis skills, a plethora of jobs become open in various fields like finance, healthcare, IT, etc. Some of the jobs are entry-level whereas some are advanced-level jobs. Here is the information about the data analytics jobs roles, job descriptions, and salary range.
1. Data Analyst
The demand for data analysts is huge and going to rocket in the next decade. According to the World Economic Forum, data analysis is the number two growing job in the US. This is an entry-level job in the data analytics field.
Eligibility Criteria:
There are no fixed eligibility criteria for a data analyst. A certificate course in data analysis, a diploma or a bachelor’s degree in computer science, software engineering, or other relevant fields are the most suitable paths for data analysts.
However, people from other backgrounds can also learn the skills through various university degrees, online courses, etc., and become eligible for this job role.
Job Description:
Identify the problem: For data analysts, it is crucial part to identify the exact question and purpose before starting actual data analysis.
Collect the data: Once the question or purpose behind the data analysis is identified, data analysts collect the relevant data confined to their problem. Data analysts often acquire data from the company’s website, company’s social media platform, or sometimes buy from data-providing companies.
Clean the data: These datasets are collected in their raw form along with outliers, duplicates, and errors. Cleaning this data and drawing meaningful, relevant data is the next step. SQL is a widely used tool for handling large databases.
Analyze the data: Using various statistical and probabilistic models, data analysts analyze the cleaned data. They commonly use R and Python programming languages for this task.
Interpret the data: After the data analysis, data analysts try to find out the trends and patterns that could give the results or solutions to the originally identified question.
Visualization of data: To simplify the results and make them understandable to related people, data analysts put the results in the form of graphs, plots, maps, charts, etc. For this, they commonly use tools like Tableau, MS Excel, and Jupyter Notebook.
Average salary: According to Glassdoor, data analysts in India earn an average of$72,000 in the US and INR 4.2 Lakhs per year. It may change with experience, location, and the hiring company.
Job roles: A data analyst can have the following different job titles:
Like data analysts, data scientists are also primarily involved in finding trends and patterns in data. However, data scientists have more responsibilities and complex problem-solving as compared to data analysts. Data scientists are generally supposed to find questions or goals for the company on their own for data analysis, whereas data analysts assist the data scientists in analyzing the data on the already set questions.
Eligibility Criteria: It is preferred to have a bachelor’s or master’s degree in data science. Or one can start a career as a data analyst and take it up to a data scientist with skill enhancement. It is not an entry-level job.
People with PhDs in mathematics, statistics, and physics are also considered to be the best candidates for data scientist jobs.
Job Description:
To identify questions to be asked by an organization to achieve better results
To find trends and patterns in the databases
To build algorithms, and models using advanced machine-learning techniques
To develop predictive models to understand future trends and patterns
To upgrade the quality of the organizational data
Required Skills:
Programming languages like R, Python, SQL, SAS, etc.
Visualization skills like MS Excel, Tableau, and PowerBI
Machine Learning
Hands-on experience with software like Hadoop, Apache Spark
Average Salary: According to Glassdoor, the average salary of a data scientist is INR 10 lakhs in India and $1,21,238 in the US per annum. It may change with experience, location, and the hiring company.
3. Data Engineer
They are primarily involved in building and testing stable and sustainable systems with which data analysts and data scientists can work.
Eligibility Criteria:
Most data engineers start their careers as software engineers and then with skills and experience become data engineers. So, a bachelor’s or master’s degree in software engineering is the most suitable background for a data engineer.
A data engineer is not an entry-level job. However, with experience and expertise in data analytics skills, one can move towards this job role gradually.
Job Description:
Design and test data management systems
Maintain and update the data management systems that are already in existence
Research and remain updated for the new technologies in the market for system upgradation
Required Skills:
Programming languages like SQL, NoSQL, Java, C++, Matlab, Scala, etc.
Hands-on expertise in big data tools like Kafka, Hadoop, MongoDB, etc.
Cloud Computing
Automation and Scripting
Machine Learning
Data Security
Average Salary: According to Glassdoor, the average salary of a data engineer is INR 8.0 Lakhs in India and $1,14,525 in the USA per annum. It may change with experience, location, and the hiring company.
Looking for the best practical-oriented courses to become a professional data analyst? Check here the top-ranked:
Typically a data architect is involved in managing the infrastructure of data management systems.
Eligibility Criteria: It is not an entry-level job. A bachelor’s or master’s degree in data architecture, data engineering, software engineering, and management work the best background for a data architect job.
Job Description:
To maintain database systems considering the organization’s security
To audit and upgrade the performance of the existing data management system
To execute the solutions to store and manage the organization’s data
To plan databases for the future
Required Skills:
Python
Java
SQL
Erwin
Visio
Machine Learning
Average Salary: According to Glassdoor, the average salary of a data architect is INR 22 lakhs in India and $1,27,666 in the US per annum. It may change with experience, location, and the hiring company.
Job roles: A data architect can have the following different job titles:
Cloud Architects
Security Architects
Machine Learning Architects
5. Database Administrator
A database administrator should have strong technical knowledge of database structures and their installation procedures.
Eligibility Criteria: A bachelor’s or master’s degree in computer science or software engineering.
Job Description:
To Maintain, and track the performance of the company’s databases
To implement suggested upgrades and corrections in the existing databases
To maintain database security, integrity, stability
To keep database backup and recovery provisions
Required Tools:
Microsoft SQL Server
Oracle
IBM DB2
Average Salary: According to Glassdoor, the average salary of a data administrator is INR 7.5 lakhs in India and $97,514 in the US per annum. It may change with experience, location, and the hiring company.
6. Data Analytics Manager
Typically, a data analytics manager works with a team of data analysts and keeps track of the company’s data analytics work and overall progress.
Eligibility Criteria: A bachelor’s or master’s degree in data analytics, computer science, or in a relevant field.
Job Description:
To plan strategies for business intelligence and data analytics
To track data analytics progress
To come up with solutions to improve business data analytics
To transform raw data into useful results for deciding the company’s strategies and policies
Skills Required:
Data Analytics Skills
Management skills
Average Salary: According to Glassdoor, the average salary of a data analytics manager is INR 20 lakhs in India and $150,500 in the US per annum. It may change with experience, location, and the hiring company.
7. Statistician
A statistician is involved in working with converting numerical data and numbers into valuable results to make a company well-informed about its performance. They use various statistical models for this task.
Eligibility Criteria: A bachelor’s or master’s degree in statistics or mathematics or data analysis
Job Description:
To create and maintain databases using statistical models
To check data integrity, errors in the process of cleaning the data
To ensure the validation of the data
To visualize the data in the form of charts, plots, graphs, etc.
Skills required: Statistical programs like SAS, SPSS, R, and Stata.
Average Salary: According to Glassdoor, the average salary of a statistician is INR 5 lakhs in India and $93,700 in the US per annum. It may change with experience, location, and the hiring company.
8. Machine Learning Engineer
Machine learning is a branch of artificial intelligence. A machine learning engineer is not an entry-level job. It requires years of experience to become a machine learning engineer. A machine learning engineer is an integral part of the data science team. Data scientists make use of models developed by machine learning engineers.
Eligibility Criteria: A bachelor’s degree in computer science or software engineering for an entry-level post. A master’s degree, Ph.D. in computer science, data science, or software engineering for advanced-level posts.
Job Description:
To build and test machine learning models and algorithms for data science
To update the machine learning models and algorithms
To perform statistical analyses
Average Salary: According to Glassdoor, the average salary of a machine learning engineer is INR 8 lakhs in India and $1,36,400 in the US per annum. It may change with experience, location, and the hiring company.
9. Project Manager
Typically project managers are involved in basic data analysis to keep track of the progress, productivity, efficiency, and skills of employees. These are often management posts with the requirement of the minimum or the least data analytics knowledge.
Eligibility Criteria: A bachelor’s or master’s degree in management and knowledge of data analytics fundamentals.
Average Salary: According to Glassdoor, the average salary of a project manager is INR 15.5 lakhs in India and $91,000 in the US per annum. It may change with experience, location, and the hiring company.
FAQs
Is data analytics hard to learn?
Data analytics expertise requires mastering skills like SQL, R, python, machine learning, Tableau, etc. which can be complex and hard to excel in the beginning. However, beginner levels of these skills are quite easy to learn. One can take up beginner-level jobs and master their advanced levels over time.
How much time is required to learn data analytics?
The time required for learning data analytics depends on various factors like any prior skills you have or not, whether you are learning it full-time or part-time or on your own, etc. However, generally speaking, learning beginner-level data analytics can take up to three to six months.
Can data analysts’ jobs be done remotely?
Once you are an experienced data analyst, you can work independently from your home. However, an entry-level data analytics employee would need face-to-face support from relevant co-workers which it easier to work in the office.
Is mathematics required to learn data analytics?
Linear algebra, statistics, and probability are the fundamental pillars of data analysis. Machine learning is the backbone of data science which requires writing algorithms that require math. One doesn’t need to have a formal degree in mathematics, but one should have good hands-on linear algebra, calculus, statistics, and probability.
Is coding knowledge required for data analytics jobs?
For entry-level jobs like junior data analysts, advanced-level coding is not needed. Basic levels of SQL, R, or Python knowledge are sufficient which is straightforward to learn. However, as you grow your career toward data science and data engineering, advanced coding skills become essential.
Conclusion
These days, nearly every business collects and analyzes its data and prefers to make data-driven policies and strategies. By 2028, it is expected that about 70% of businesses and companies will hire data analysts. Hence there is a boom in data analytics jobs and the demand for data analysts is expected to rocket soon. However, there is a great shortage of skilled data analysts. If you have a strong desire and passion to learn data analytics techniques, a wide range of data analytics jobs are available with the potential for career growth.
Business analysis is a major milestone to examine the growth of every business. It helps to identify business needs and determine solutions to business problems. Solutions include software system development which also consists of process improvement, organizational change, or strategic planning. If you want to become a professional business analyst, learn from the best business analytics courses in Singapore listed in this article.
Business analysis is a discipline that includes requirement analysis or sometimes referred to as requirements engineering. It focuses on understanding a business and its requirements, its strategic directions, and identifying initiatives that will help the business to meet its demand.
Business Intelligence, a subset of the Business Analytics field plays an essential role in utilizing various tools and techniques such as machine learning and artificial intelligence to predict and implement new insights into day-to-day operations in a business.
It helps to create and maintain a business architecture
Business analysis conducts feasibility studies
Data Analysis
Identifying new business opportunities
Conducting the initial risk assessment
Thus, it brings together the field of business management and computing to get good results. These values and inputs are then used to remodel business procedures to generate business models to generate more efficiency and to build a productive system. Business analytics courses in Singapore are considered to be one of the best choices for candidates as Singapore is becoming a technology-driven economy.
Scope of Business Analytics in Today’s Era
Business Analytics is defined as the statistical study of business data which helps business organizations to focus and redirect toward their goals to be achieved in a period set by each management. It helps in making vital decisions by management. A general business analytics process may include Data Collection, Data Mining, Sequence Identification, Text Mining, Forecasting, Predictive Analysis, Optimization, and Data visualization.
Every business produces a considerable amount of data in specific ways. It gives the benefits of statistical methods and technologies to analyze past data. This helps the business to uncover new opportunities related to business areas which help the business to take strategic decisions for the future. It has been applied to a wide variety of applications used as per Industry standards.
Technologies have been used to measure the efficiency of each business since the beginning. The rise of the internet and information technology has further boosted the growth of business analysis in each segment. Automation has played a significant role in managing and performing multiple tasks with a large amount of data within a big organization.
Which Universities and Colleges to Attend in Singapore?
Singapore higher education offers a wide range of courses to both local and international students. Private universities offer different pathways for getting admitted to universities as exchange programs with overseas universities.
Masters in Singapore: Eligibility, Salary, and Universities To Apply?
A career in Business Analytics in Singapore as a Senior-level business analyst is in especially high demand, a business analyst’s salary could range from SGD$ 85,000 to SGD$1,20,000. Being a Master’s in something which will help to change the company’s perspective with your analysis brings a change. The basic educational qualification for applying Master’s in Singapore
Bachelor’s degree with good honors in business, economics, Computing, Mathematics, Engineering, and science of statistics.
If you do not have a degree in Business Analysts at least 2 years of relevant work experience.
Overseas degree holders require a good quantitative GRE/GMAT score. Strong basics in Mathematics.
Universities will weigh all the credentials of the candidates.
Singapore needs a Business Analyst in all the emerging industries as Singapore has always been an island city with development and technology demands as all of 2023 and the years coming ahead.
Top 6 Business Analytics Courses in Singapore
1. Nanyang Technological University
Course: MSc. Business Analytics (On Campus) 1 Year Duration
Tuition Fees: SGD 34,755 /Year
The MSBA aims to equip professionals with business analytical skills that will meet the requirement of the industry. It helps to meet the growing demands of companies looking to improve their operations which helps in data analytics. Learning Business analytics courses in Singapore will boost your career. The course is designed and taught by industry-experienced professionals with real case studies and illustrations required to solve problems in a business.
Key benefits:
Students will get practical experience in excel functions
The MSBA program increases the connection to the industry even being a student.
Students and graduates can interact with and learn from experienced leaders to enhance their knowledge of business analytics
This program helps the students to use excel functions, data-driven techniques, and tools to understand complex business analytic programs
Why this program?
Being one of the world’s highest-ranked master’s programs in Digital Analytics, it helps to give a deep understanding of machine learning and big data
Getting the best business program that combines both business and operations with deep knowledge of Artificial intelligence
One of the best Business Analytics Courses in Singapore
Getting hands-on experience with industrial analytics projects aimed at solving real-life problems
Course Curriculum
Artificial Intelligence and Big data in Business
Advanced Database Management
Advanced Programme
Analytics and Machine learning in Business
Analytics Strategy
Data Analytics
Data Management and Visualization
Foundation of Statistical Analytics
Programming essentials
Time series for Business Analytics
Elective Subjects
Finance and Insurance Analytics
Design thinking and Technology Management
Data Analytics for credit and Related Risk
Information Systems & ERP (SAP)
Machine Learning Methodology
Operations and Analytics
The MSc in Business Analytics program at Nanyang Business School offers a unique curriculum, shaped by leading industry officials.
Course: Business Analytics for Strategic Decisions
Course Duration: 1-year Duration
Course Fees: S$2,600 excluding GST
Business Analytics courses at Nanyang Technological University will be the best choice to join. It offers a unique curriculum shaped through engagement with leading industry partners to reflect their needs and problems.
You can log in to their official website and create an account for free to get notifications more about the course details. Studying business analytics courses can change your career journey after enrolling for a Business Analytics course.
Learn to draw interference from data using appropriate tools
Convert data into insightful information
Embed business analytics into a corporate strategy to enhance growth & profits
Gaining practical knowledge on how to build and leverage a business team
Understand the process of developing a business analytics case
Learn to investigate operational data and apply business analytics using real-life business data
Learn to ask the right questions and to draw inferences from data using appropriate tools
Who should attend?
This program is designed to meet the needs of middle to senior-level employees who are not business analytics specialists but work closely with decision making which profits the organization. The program benefits candidates from all backgrounds and industries which need analysts.
Normal participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in different departments like operations, marketing, human resource, staffing, training, etc.
Business analytics courses in Singapore are emerging as a must position in each industry as Singapore has been considered to be one of the best educational hubs.
Top Companies hiring Business Analysts Graduates
Schneider Electric Singapore Pte Ltd
Singapore Telecommunications Ltd
Oversea-Chinese Banking Corp Limited
DBS Bank Limited
Accenture Pte Limited
Defence Science &Technology Agency
Salary ranges from $50,000 /annum for freshers.
As they start gaining experience their salary range differs and can obtain good positions.
3. National University of Singapore – Business School
For more than 50 years, it is an educational part of the island city able to reproduce the wisdom of business knowledge shared with students and its generations which helped Singapore today. Being one of the business and management studies centers for everyone who meets the basic criteria kept getting you admitted to the National University of Singapore. Founded in the same year when Singapore gained Independence, NUS Business School stands today among the world’s leading business schools.
The NUS MSBA is a 44 -modular credit (MC) coursework based on a Master’s Degree comprising of:
Core/essentials ( 20 MCs)
Elective Module ( 12 MCs)
Module Code
Module Title
MCs
DBA5101
Analytics in Managerial Economics
4
BT5110
Data Management & Warehousing
4
DBA5103
Operations research and Analysts
4
DBA5106
Foundation in Business Analytics
4
BT5151
Advanced Analytics and Machine Learning
4
DBA5102
Capstone Project
12
University is offering different Master’s courses in Business and Management. The business is a base of mind and game where business analysts take on the role of different Industries. The learning and real case study situations come close to you and help to realize what is wrong and how the techniques mentioned can be applied.
M.Sc. Accounting
M.Sc. Finance
M.Sc. Human Capital Management and Analytics
M.Sc. Management
M.Sc. Business Analytics
M.Sc. in Business Analytics courses in Singapore are for young working adults and experienced professionals who require the skillset and knowledge to understand business analytics.
Their business analytics course help demystifies data & strengthen your analytical skills. Beginning with basic descriptive statistics and progression to learning business analytics. Learning excel tools and applying quantitative methods to solve real-life problems from performing A/B texting on websites to using sample checks will be covered.
What you will learn
Interpret data to inform business decisions
Recognize trends, detect outliers, and summarize a set of data
Analyze the relationship between variables
Developing and testing the hypothesis
Implementing regression analysis and other analytic techniques in Excel
Course: Business Analytics
Course duration: 8 weeks
Course fees: $ 1750 plus (Paid /Unpaid Internship)
Course Curriculum
Business analytics introduce quantitative methods used to analyze data and take better decisions. This course more focuses on understanding key concepts, managerial judgment, and the ability to apply concepts to real business problems.
Learning requirement: Candidates should thoughtfully participate and complete all 5 modules including satisfactory completion of associated quizzes within course deadlines to earn a Certificate in Business Analytics.
Module 1: Describing and summarizing data
Recognize trends in data and detect outliers
Summarizing data sets
Analyze the relationship between variables
Creating a visual representation of data in Excel
Descriptive analysis – definition and calculation
Calculating the correlation coefficient
Module 2: Sampling and Estimation
Creating samples from data
Sound survey questions
Calculate sample statistics and apply normal distribution
Calculate confidence intervals to estimate accuracy
Case Study – Amazon
Module 3: Hypothesis Testing
Hypothetical results to take management decisions
Develop and test the hypothesis in excel
Interpreting results
Case study – amazon
Module 4: Single variable linear Regression
Analyze the relationship between two variables and develop forecast values
Identify a set of data and interpret the equation through analysis
Perform a regression analysis
Case study – Walt Disney Studios
Module 5: Multiple Regression
Identify the relationship among three or more variables to improve data
Estimate the relative predictive power of different variables
Interpreting multiple regression analysis using excel
Expanding the range of your analysis using a dummy and lagged variables
Harvard business school online offers business analytics courses that help students to get real-time experience working with industry experts. They also offer real case studies which were solved with the help of business analytic tools. They also help to get internships after course completion which adds value to your certification. This increases the chance of getting hired by big organizations.
5. NTU – Bachelor of Business, Business Analytics Specialization
One of the top business analytics courses in Singapore and the best business school in Asia.
3-year honors degree
Curriculum: Business insights, data modeling, data management, and focusing on business operations.
Specializations start from 2nd year
Tuition Fees per annum
Citizens on MoE TG (Tuition Grant): S$9,400
Citizens with PR on MoE TG: S$ 13,200
International Students on MoETG: S$20,100
Students not on MoETG: S$36,830
Course Curriculum:
Introduction to Analysis
Issues in database management
Data Visualization and Reporting
Big Data Analytics and Data Mining
Marketing Management and Analytics
Financial decision modeling
Business analytics strategy
Capstone in Business Analytics
Key Benefits:
Complete learning of Business analytics with real case studies
Hands-on practical experience with Excel functions and tools
Using industry-leading tools to build your skills
Learning from industry experts
Types of Business Analytics Techniques
Business Analytics techniques can be divided into the following four ways:
Descriptive Analysis: This technique describes the past or present situation of the organization’s activities.
Diagnostic Analysis: This helps to discover factors or reasons for past or current performances.
Predictive Analysis: This technique predicts figures and results with the help of business analytical tools.
Prescriptive Analysis: This method recommends specific solutions for business to drive their growth forward.
Developing an analytic mindset and driving value with a multidisciplinary approach to data analysis. Learning their Business analytics courses in Singapore is a great way to boost your professional relevance.
6. National University of Singapore
Course: Sc in Business Analytics
4-year honors business analytics course in Singapore.
Additional courses will be taught by the Business school, Faculty of Engineering, and other departments.
Curriculum:
Subjects: Mathematics, statistics, accounting, marketing, economics, decision making, computer science, and technological study of programming languages used for Business Analysis.
Year 3&4: Electives such as logistics, retailing, and healthcare.
Per annum tuition fees for Business Analytics Course in Singapore
Citizens on MoE TG (Tuition Grant): S$8,200
Citizens with PR on MoE TG: S$ 11,500
International Students on MoETG: S$17,550
Students not on MoETG: S$38,200
Some of the universities provide overseas student exchange program which gives a selection of other places where you can go and explore the new learnings along with your course time of Business Analytics courses in Singapore. Universities offer part-time and full-time courses which will help international students to work in hand to have savings to explore Singapore along with Business Analytics.
Frequently Asked Questions
1. What do companies expect from Business analysts in Singapore?
Companies typically in Singapore seek business analysts, with wide experience in financial management, data flow analysis, and project management. Business analytics courses in Singapore cover different types of analysis required for different types of business. Hiring managers always check on the candidate having good equipped excel knowledge, data mining, and ERP (Enterprise Resource Planning) systems.
Responsibilities would be assisting in planning, implementation, monitoring, and evaluation. Support the business system with a strong framework.
Data reporting and data management system.
Effective communication with all levels of management.
Organizing and format distribution for data management systems.
2. Having previous work experience related to Business Analysts is an added advantage or not?
It is an added feather to your career as your baby step. You as a professional will be able to choose the course and specialization in the Business analysis curriculum which will help you for a bright future in the field of analytics.
3. Is knowledge of Coding required for Business Analytics?
Yes. Different software has been used to learn and study big data related to organizations. Python is the main coding language used in Business Analytics and can be learned with the course while you are dealing with real-time case studies and illustrations related to business. The business analytics courses in Singapore cover all the modules related to business analytics.
4. What are the career prospects for MSBA graduates in Singapore?
As an IT hub, Singapore has both infrastructure, technology, and economic landscape to support businesses with required data. Hence the demand for Business analytics courses in Singapore has gained importance over recent years.
5. What are the job prospects for a Business Analyst in Singapore?
Completing Business analytics courses will help you to enter the field of business analytics and consultancy in small, medium, or large organizations across the globe.
Marketing Analyst
MA helps an organization in cost reduction and increases company revenues by evaluating historical data and information. He/she has problem-solving and analytic skills to become a Management Analyst.
Operation Research Analyst
ORA helps a company to resolve complex operations after a thorough study of all the parameters related to business operations. It helps to give a solution through mathematical analytic techniques.
Marketing Analysts
Marketing analysts is the one who thoroughly studies the market segments and does market research. They use analytics to predict or forecast consumer behavior.
Data Scientist
They use the combined skill of mathematics, being a computer scientist. Data analysts know well about the software tools used in business analysis to improve company growth and standards.
Strong knowledge of coding language
Good in statistics and data visualization
Machine learning
Pattern recognition
Data Engineer
Other types of jobs are involved in the industry per the needs of each field. Like Data administrator, Big Data Engineer, and Data Architect.
There are different roles of business analysts in Banking and securities sectors, healthcare, Hospitality, Education, Entertainment, communication and media, sports, and information technology.
Conclusion:
Learn the best skill with the help of scholarship aids from the Government of Singapore for International students based on candidate scorecards from a developing island city with modern technology and all facilities for a better standard of living in a foreign land. Learning a Business analytics course in Singapore can help you to experience the business industry more closely with real case examples and real-time internships offered by Organisations more efficiently. Business analytics courses in Singapore provide degree courses or master’s in business analytics. Even some private colleges are providing diploma certificate courses for business analysts.
Data is an asset for every organization as it helps to identify problems, provide solutions, make confident business decisions, analyze trends, increase sales, and grow the overall business when handled effectively. It necessitates the demand for data professionals and opens the door to more data-driven jobs with high salaries and promising careers. Data Analytics and Data Science are two domains in the data world. Both are connected to one another in numerous ways and are the primary paths to kick-start a career in the data field.
On an outlook, they appear similar, yet they are different, and each has its pros and cons. If you wish to become a data analyst or a data scientist and establish yourself in the data world, this article is for you. Read the article to get more insights about the key points to consider in deciding between Data Analytics and Data Science careers.
Data Analytics is a subset of data science that processes and analyzes a large amount of data to give meaningful insights and solutions for organizational problems. It begins with data collection, cleaning, statistical data analysis, interpretation, and sharing of results. The outcomes of data analytics are reliable and exhibit immediate progress in the business.
Data Analytics has four levels of analytics listed below.
Descriptive Analytics – It gives insights based on historical business data about market trends and patterns.
Diagnostic Analytics – This level is to identify the root cause of events that halt the growth of a business.
Predictive Analytics – This level uses statistics to predict the future of any business
Prescriptive Analytics – It analyzes past data and makes proposals to proceed further in the industry.
Data Science is the umbrella term that includes data analytics along with data engineering, data mining, and other related disciplines. It deals with large volumes of data using machine-learning algorithms or predictive modeling processes to give valuable insights. Data Science is constantly changing and developing. However, Data science relies on the following concepts, which are the pillars of data science.
Domain Knowledge – This indicates the knowledge about the business, product, or service and its customer base.
Math & Statistic Skills – These skills are necessary to analyze and interpret data to get insights and valuable solutions.
Computer Science – Computer science is the foundation for all the other pillars of data science. It gives the algorithms, software, and systems to collect and interpret data.
Communication and Visualization – Communication is essential to share the results visually with graphs, charts, and diagrams.
10 Key Points To Choose Between Data Analytics and Data Science
1. Scope
As we know, Data Science is a broad field with different disciplines like machine learning, statistics, and programming, whereas Analytics is a subset of data science. Data science has more scope compared to data analytics. Moreover, data science is a research-oriented field, while analytics is a practical-oriented one.
Data scientists work on large data sets to give new conclusions and better tools for analyzing data. Data Analytics is a more focused domain in which data analysts work on the same data sets to offer actionable insights to the organization. Data Science does not give answers to any specific question.
Instead, it guides the organization with the insight to frame the questions needed for the business to grow. Data Analytics always works with questions in hand. Data Analysts work to discover the answers to the questions asked.
If you are interested in a more practical-oriented job, you can choose data analytics. Most data scientists start their work as data analysts and then upgrade themselves.
2. Data Types in Data Analytics and Data Science
Data Science handles structured and unstructured data, while data analytics deals only with structured data. Unstructured data has no specific format. It represents the bulk of business data in its native form with no predefined model and is not stored in a structured database.
Unstructured data is collected, stored, and managed quickly. It includes images, videos, emails, social media posts, reports, web pages, and presentations. Specialized tools like NLP and data science experts are mandatory for analyzing unstructured data.
Structured data is well-organized data with a persistent order and conforms to a predefined model. It includes data generated at colleges, universities, banks, companies, etc., and is stored using SQL, MySQL, Oracle DB, and SQLite. It can be handled by data scientists as well as data analysts.
As unstructured data is in its native form and supports massive storage, the importance of unstructured data is increasing. Many businesses prefer this data type for their data management as it gives a deeper understanding of customer behavior. This increases the demand for data scientists compared to data analysts.
Both need knowledge of statistics to analyze data. Statistics is the basis of machine learning algorithms to capture data patterns and translate them into meaningful insights. It also helps with data preprocessing and feature engineering.
Statistics aids data scientists and analysts in visualizing numbers to figure out the trends in quantitative data. Statistics are mathematical analyses of big data and are broadly classified into two types.
1. Descriptive Statistics – Summary Statistics
This type gives an overview of an organization’s data. It helps to review and summarize data understandably. It does not provide insights into decision-making and the growth of a business.
2. Inferential Statistics
This type of statistics interprets data, identifies patterns, and helps to build predictions for decision-making. It suggests valuable insights to achieve organizational success.
Statistical skills help data scientists and analysts confirm the validity of the analysis and also to avoid logical errors. The level of expertise in statistics may vary depending on the job role and the data handled. However, Statistical skills are mandatory for data scientists and analysts. If you are not comfortable and confident in statistics, then it is of no meaning to pursue a career in the data field.
Looking for the best practical-oriented courses to become a professional data analyst? Check here the top-ranked:
Both Data Analytics and Data Science require programming skills to clean, process, and transform raw data into valuable insights. A data scientist with programming skills or a software background is a more relevant candidate. Their expertise in software makes them not depend on other outside resources.
Advanced object-oriented programming is the most important skill needed by data scientists as they have to handle large data sets, write SQL queries to a database, understand black box tools, and do data cleaning. A Data Analyst also needs programming skills but only a basic level of expertise is sufficient.
The main responsibilities of a data analyst are focused on data crafting and presenting. However, practicing analyzing tools and algorithms, requires programming skills. This skill can also help them to perform advanced data analysis without the support of a programming expert. Moreover, programming expertise is very much needed for data analysts who aspire to be data scientists in the future.
5. Coding Languages
Data Analysis uses coding languages like Python and R for data analysis. Recruiters expect expertise in any one of the two languages even from an entry-level data analyst. Python is a general-purpose language, which is predominantly preferred for data analysis in the business world.
R is a language for data analysis and visualization. It is mostly preferred by academia for research and the finance industry. In addition, data analysts also require knowledge of SQL, RDBMS, and Oracle to extract data from databases and perform data wrangling and presentation.
Data Science uses advanced object-oriented programming languages like C++, Java, Javascript, SAS (Statistical Analysis Stem), and Scala. However, Python is the preferred language, as it easily integrates with SQL and TensorFlow.
The coding language is selected based on the data set provided by the industry. For example, in the retail sector, python is preferred to build trust by providing valuable suggestions to customers. IoT applications prefer languages like C and C++.
So, to kick start a career in data analytics and data science, knowledge in any one of the above-mentioned programming languages is mandatory. Online certification in any one of the coding languages will make you shine from your competitors.
6. Career Growth
In the digital era, data is everywhere, and every business, regardless of its size, searches for people who can handle data effectively and devise constructive ways to develop the company. Data Analytics and Data Science are two different career paths in the data field.
When you choose Data Analytics, you start your career as an entry-level analyst in any industry and after a few years, you can become a specialist in that industry and can take up roles like financial analyst, health analyst, and so on. Moving on the ladder, you can expect yourself to be a senior analyst or an analyst manager in the data industry.
You also have the opportunity to move to the data science field with strong expertise in data analytics. A Data Scientist with more than three years of experience can become a senior data scientist with a reasonable salary and later on, with further experience and expertise can be the director of analytics.
Data Analysts are responsible for analyzing data using statistical tools and converting raw data into information, information into valuable insights, and insights into progressive business decisions. Their day-to-day duties cover the following.
Data interpretation, statistical analysis of interpreted data, and provision of ongoing reports
Create and deploy databases, data collection methods, data analytics, and other measures to improve statistical accuracy and efficiency.
Maintain databases and data systems and gather data from primary or secondary sources.
Finding, analyzing, and interpreting patterns or trends in large, complicated data sets
Review computer outputs, printouts, and performance indicators to clean and filter data, and find and fix coding issues.
Prioritize business and information needs in collaboration with management
Discover possibilities for process improvement
Data Scientist
Data Scientists handle large amounts of structured and unstructured data to trace patterns and trends to offer business insights and predict the future growth of the business.
Find useful data sources and automate the processes for gathering them
Create machine learning algorithms and predictive models.
Combine various models.
Using data visualization approaches presents information.
Build strategies and solutions for organizational problems.
Work along with the product development team.
It is evident from the job descriptions that, Data science is for persons with a passion for research while data analytics is for people who like to work for practical business.
8. Additional Job Roles
Data is the lifeblood of any business in today’s digital world as it gives tremendous growth and profit. An ocean of opportunities is there for an expert data professional. All businesses are recruiting data analysts and scientists. Besides data analyst and scientist, there are few other job roles available for data professionals.
Additional Job roles
Business Intelligence Analyst – Analyzes the company’s data to extract valuable insights for the successful growth of the business.
Data Engineer – Focuses on large data sets to optimize database formats and data collection processes.
Quantitative Analyst – Analyzes data of financial organizations to propose investment plans.
Data Analytics Consultant – It is similar to data analysis but for different businesses over a short duration. It is more like a freelancing job.
Operations Analyst – Focuses on internal business processes like product manufacturing and distribution.
Marketing Analyst – Work along with marketing professionals to help improve the results of campaigns and in turn sales of the company.
IT Systems Analyst – Analyse data and propose plans to address issues in information technology.
Additional Job roles
Data Architect – Design the process and flow of data management. They create new databases or enhance existing databases.
Machine Learning Engineer – develop machine learning models, algorithms, and systems to process organizational data.
Database Administrator – Maintains the organization’s database and ensures safe data storage with data recovery solutions.
Clinical Data Managers – Analyze data collected for clinical research and predict the future of the medical industry.
9. Salary in the Field
Domain
Job Role
Average Salary
Data Science
Data Scientist
10-12 LPA
Data Architect
13-15 LPA
Machine Learning Engineer
8-10 LPA
Database Administrator
13-15 LPA
Clinical Data Managers
6-8 LPA
Data Analytics
Data Analyst
3-5 LPA
Business Intelligence Analyst
4-6 LPA
Data Engineer
8-10 LPA
Quantitative Analyst
2-4 LPA
Data Consultant
10-12 LPA
Operations Analyst
5-7 LPA
Marketing Analyst
8-10 LPA
IT Systems Analyst
7-10 LPA
The salaries given are average values and may vary with your expertise, experience, and the size and reputation of the organization you work for. All the job roles provide a handsome salary.
10. Courses
Data Analytics
As we have seen in the above key points, the following skills are required to become a data analyst
Mathematics and Statistical Skills
Basic level programming skills in any one programming language like Python or R.
SQL
Microsoft Excel
Data Visualization
Critical thinking
Presentation skills
To acquire the above skills, you can enroll in an online course from a renowned institution. Most of the courses come with the following modules in the curriculum.
Business Statistics
Advanced Excel
SQL
Tools – Tableau and BI
Python Basics
Anyone with a graduate degree can pursue an analytics course. It costs around 10,000 INR to earn a short-term certification course.
Data Scientist
The skills required for a data scientist are listed below,
Statistical skills
Advanced programming skills
Machine Learning
Problem-solving skills
Data Analysis
You can develop the above skills by completing an online short-term certification course with the following modules.
Mathematics
Probability and Statistics
Data Visualization and Analysis Tools
Machine Learning
Programming with Python
Anyone with a graduate degree with a STEM background (Science, Technology, Engineering, and Mathematics) is eligible for a data science course. The curriculum, duration, and fees rely on the level of the course. Depending on your requirements and budget, you can do a short-term certification course, diploma course, undergraduate course, or postgraduate course.
Frequently Asked Questions
1. Which is easy data analytics or data science?
Both are comfortable for persons who love to work with numbers. Interest in mathematics, statistics, and programming makes it easy to learn. Data Science requires a depth of knowledge in machine learning and advanced object-oriented programming. So Data Science looks not as easy as data analytics. But given the time, effort, and patience, you can easily learn it. Initially, you can get analytics skills, start as a data analyst, and then upgrade your programming and machine learning skills to become a data scientist.
2. Which pays more?
Any profession related to the data world fetches an average salary of 4 Lakhs per Annum at the entry-level. Data Analyst at the front level earns an average of 2 lakhs per annum and it reaches 12 lakhs per annum within a span of 5 years of expertise in the same industry. In contrast, a data scientist at the initial stage of their career gets up to 3.5 lakhs per annum, and around 8 years of dedication in the industry can earn him 26 lakhs per annum. It is clear that data science pays better than data analytics.
3. Is Python enough for Data Science?
Python is a high-level language predominantly used in data science. It is feasible to work in the data science field with proficient knowledge of Python. However, in addition it, expertise in SQL, statistics, mathematics, critical thinking, and great communication skills to interact with all departments of a business are essential to secure a job in data science. Besides, other programming languages like R, C, C++, JAVA, and JavaScript are also desired, based on the industry standard to progress in the data science career.
4. How long does it take to learn Data Analytics?
Most institutions promise to offer courses in 3 to 6 months. But practically it is very hard to learn all the modules from statistics to programming, all in one within a short span. Short-term certification courses can be completed in 3 months but only the basic knowledge of the domain can be gained.
To acquire expertness and master the field a graduate or post-graduate course with a duration of around 1 year is necessary. The post-graduate courses offered by renowned universities just don’t teach you the knowledge but give hands-on training in handling data via real-time projects with the aid of their industry partners.
5. Is a job in data science stressful?
Many data analysts and data scientists all over the world feel data science is a stressful job due to factors like continuous learning, no help of textbook knowledge, just a degree or course is not enough, doing difficult tasks on your own, relationships with professionals from multiple departments and a keen interest in the business. Nevertheless, no job is stressful when you love the job. It relies fully on the person’s passion for the job.
Conclusion
Every year the demand for data science professionals increases. From business analyst to Data Engineer, to data architect and machine learning engineer, the opportunities are endless in the data field. This growth is expected to continue in the next decade too. The platforms to learn these courses are also enormous.
From online to offline institutions, from short-term certification to post-graduate level courses, from project training to internship, a lot of gateways are open to enter the data world. Despite that, a massive gap exists between the demand and supply of professionals with the right skills. A proper understanding of the field and being a leader in the skills needed for the profession can open your doors to the data world. All the Best.
How much can you keep up with the rapid introduction of new technology and trends? The answer is simple, as much as possible if you wish to stay relevant. The same technology blesses us with simple solutions as well, all you need to know is how and where to look for the right data and this is where Business analytics trends come in. Business analytics is a rapidly evolving field, that enables companies or organizations to stay up-to-date on the latest trends in order to make informed decisions and stay competitive. And this is exactly what we have brought for you today, the trends. So read along and stay germane.
What is Business Analytics?
Business analytics is the use of data, statistical algorithms, and other analytical tools to understand and improve business performance. This includes a wide range of activities and technologies that are used to collect, process, and analyze data to gain insights and support decision-making.
The specific components of business analytics can vary depending on the organization and the types of data being analyzed. The use of analytics can help businesses make more informed decisions, identify new opportunities, and mitigate risks.
Benefits of Business Analytics
Business analytics and understanding of business analytics trends help in many ways and make decision-making for future endeavors pretty simple. Let’s have a look at some of the benefits:
Improved decision-making: By analyzing data, businesses can make more informed decisions that are based on facts rather than intuition or guesswork.
Increased efficiency: Analytics can help businesses identify inefficiencies and areas for improvement in their operations, leading to cost savings and increased productivity.
Better customer understanding: Analytics can provide insights into customer behavior and preferences, allowing businesses to tailor their products and services to better meet the needs of their target market.
Enhanced competitiveness: By using analytics to gain a deeper understanding of their industry and competitors, businesses can make strategic decisions that give them a competitive edge.
Risk management: Analytics can help businesses identify and assess potential risks, allowing them to develop strategies to mitigate or avoid those risks.
Improved financial performance: By using analytics to track key performance indicators and make data-driven decisions, businesses can improve their financial performance and achieve their goals.
Better communication: Analytics make it easy to communicate the data and insights to other stakeholders in a meaningful way.
Overall, business analytics help companies make data-driven decisions, identify new opportunities, and optimize their operations to improve overall performance and achieve their business objectives.
Industries That Can Use Business Analytics Trends
Almost every business can benefit from this technology since it enables organizations to make data-driven choices and enhance operations. Knowing the trends for the new year can give you an edge. The following are some instances of industries that frequently employ business analytics:
Finance: Financial institutions use business analytics to track financial data, such as revenue and expenses, and to identify trends in customer behavior. This can help them to identify new opportunities for growth and to detect potential risks, not to mention increase security.
Retail: Retailers need real-time data analysis. They can use business analytics to track sales data, customer behavior, and inventory levels, which can help them optimize store layouts, product displays, and pricing strategies.
Healthcare: Healthcare providers use business analytics to track patient data, such as diagnoses and treatment outcomes, and to identify trends in patient behavior. This can help them to improve patient outcomes at reduced costs.
Manufacturing: Manufacturers use business analytics to track production data, such as equipment performance and inventory levels, and to identify trends in production efficiency. The right implementation of business analytics trends can help them to improve production processes, reduce downtime, and lower costs.
Telecommunications: Telecommunications companies use business analytics to track customer usage data, such as call and data usage, and to identify trends in customer behavior. This can help them to optimize their network infrastructure, improve customer service, and develop new products and services.
Business Analytics Trends
Having discussed Business analytics, it’s time to move on to our discussion on the top trends for the year. The following is the list.
1. Increased Adoption of Artificial Intelligence and Machine Learning
One of the most significant trends in business analytics is the increasing use of artificial intelligence (AI) and machine learning (ML). Despite all the apprehension, AI and ML are making a huge impact in every field including business. These technologies are already being used to automate repetitive tasks, such as data entry and analysis, and it is expected that they will become even more prevalent in the coming years.
Companies will increasingly use AI and ML to gain insights from large data sets, which will help them make more informed decisions and improve their operations. AI and ML can be used to automate and improve many business processes, such as predictive modeling, automation, customer service, fraud detection, and optimizing operations.
By leveraging these technologies, companies can gain valuable insights and make more informed decisions, improve efficiency, and gain a competitive advantage.
2. Rise of the Internet of Things (IoT)
The Internet of Things (IoT) is another technology that is expected to have a major impact on business analytics. Let us quickly try to understand IoT. The Internet of Things (IoT) refers to the growing network of physical devices, vehicles, buildings, and other items that are embedded with sensors, software, and connectivity, which enables them to collect and exchange data.
These devices are connected to the internet and can communicate with other devices and systems, allowing for the automation of various processes and the ability to remotely monitor and control them.
With smartphones in every hand and smart devices at every home, companies can now have access to a vast amount of data that can be used to gain insights into customer behavior and optimize operations. This data is going to be used to improve customer experiences and drive business growth in the coming years.
3. Greater Emphasis on Real-time Analytics
Another trend that is expected to gain traction in 2023 is the use of real-time analytics. Real-time analysis, also known as real-time analytics, refers to the process of analyzing data as it is generated, rather than waiting for it to be collected and processed.
The real-time analysis enables organizations to make more timely decisions and respond quickly to changes in the market. This type of analytics allows companies to analyze data as it is generated, rather than waiting for it to be collected and processed.
This enables companies to make more timely decisions and respond quickly to changes in the market One example of real-time analysis is in the case of a retail store, where real-time analytics can be used to track customer behavior and adjust inventory in real-time.
By monitoring data on customer purchases, store traffic, and other factors, retailers can quickly identify which products are selling well and which are not, and adjust their inventory accordingly. Real-time analytics is definitely going to be one of the top business analytics trends.
4. Greater Use of Predictive Analytics
This technology is already being used by companies to predict customer behavior and forecast demand, and it is expected to become even more prevalent in the coming years.
Predictive analysis can be used in a wide range of business applications to gain insights and make more informed decisions. By leveraging predictive analysis, companies can improve efficiency, reduce costs, identify new opportunities, and mitigate risks. Businesses and companies will use predictive analytics to make better decisions, identify new opportunities, and mitigate risks.
5. Use of Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers to understand and interpret human language. This technology can be used to analyze and extract insights from unstructured data, such as text and speech, which can help businesses gain a deeper understanding of customer sentiment and preferences.
NLP can be used to create chatbots and virtual assistants that can understand and respond to customer queries in natural language. It can also be used to analyze speech, such as phone calls and voice recordings, to extract information and identify patterns.
It can also classify text into different categories, such as spam or non-spam emails, or negative or positive sentiment, and translate text into different languages, which can be useful for companies that operate in multiple countries or want to expand to new markets. NLP is futuristic and going to be one of the very useful trends.
Cloud-based analytics is another trend that is expected to gain traction in 2023. This type of analytics allows companies to access data and run analytical models from anywhere, at any time. The cloud-based analytics also allows for scalability, this means companies only pay for the resources they use, which can be a cost-effective solution for companies of all sizes.
Hosting business intelligence analytics within a cloud computing source network is a lifesaver for multiple businesses at present and the trend seems to grow rapidly. Platforms for analytics are partially or entirely hosted in the cloud. They are particularly advantageous for sales data, marketing data, and even financial and HR data.
7. Data Governance
Data Governance is a set of policies, standards, and procedures that organizations use to manage the availability, usability, integrity, and security of their data. It is an important aspect of the field of business analytics. Data Governance in business refers to the overall management of the availability, usability, integrity, and security of the data used in an organization.
It involves creating policies and procedures for collecting, storing, protecting, and using data, as well as assigning responsibilities for enforcing those policies and procedures. The goal of data governance is to ensure that data is accurate, consistent, and accessible to those who need it, while also protecting it from unauthorized access or misuse.
With the increasing amount of data being collected and stored, companies will need to implement data governance practices to ensure that the data is accurate, secure, and compliant with relevant regulations.
8. Video analytics
Video analytics is the process of extracting insights from video data, such as facial recognition, object detection, and tracking, and predicted business analytics trends. This uses technology to analyze video footage in order to extract useful information, such as identifying patterns and detecting unusual activity.
In business, video analytics can be used in a variety of ways to improve operations and security, for example- Surveillance, in Transportation, Retail, and Manufacturing industries, etc. This technology can be used to improve security, optimize operations, and gain insights into customer behavior.
How to Hire a Business Analyst?
By now it is transpicuous that hiring a business analyst is a must to grow your business. So, we are here to help you on the hiring front. Hiring any employee takes a lot of time and resources, this is no different. Following are some of the steps you can follow to find the right candidate for yourself:
1. Identify Your Requirements
It is crucial to figure out your needs. Ask yourself the following questions:
What kind of help does your organization require and can afford at this point?
Do you need one-time advice or constant support?
You require a business analyst for which front of business; finance, IT, etc.
What goal are you looking to accomplish with help of your business analyst?
How long do you need the services?
Do you need a full-time or part-time employee?
2. Learn About The Different Types of Business Analyst
The business analyst can be categorized into various types based on their specialization which are listed below:
Business analyst manager:
Data business analyst
IT business analyst
Quantitative business analyst
3. Start Networking
Networking is the best way to find the most suitable employee. You can use one or more of the following:
Professional social media platforms like LinkedIn
Run a placement drive at colleges/Universities
Post your job online
Ask your professional friends
4. Create an Excellent Job Description
If you wish to hire the best, make sure your JD is at par. You always hire the best content writers. Make sure your JD has all the essential keywords like SAP, SQL, Business analyst, Business analyst remote, Data analyst, Analyst, Business, etc. Post your JD at job portals like Indeed, Naukri, etc. As soon as you post, the applications will come pouring in.
5. Shortlist and Interview
Shortlist your candidate and prepare for the interview. Have your questions ready beforehand and ask the right questions based on your requirements. Research about latest trends so you can make a better decision.
Bonus: Free Tools for Business Analytics
Did you think I will leave you just here? Before you make your final decision on whether to hire someone for business analytics, you can use these free tools to do it for free. However, it is important to understand that free tools have some limitations. Nonetheless, here is a list of some free tools that you can use:
Google Analytics: A web analytics service that tracks and reports website traffic. It can be used to track the performance of a website, including the number of visitors, the pages they visit, and how they interact with the site.
OpenRefine: A tool for cleaning and transforming data. It can be used to correct errors, standardize formats, and merge data from multiple sources.
R: A programming language and software environment for statistical computing and graphics. It can be used to perform a wide range of data analysis tasks, including statistical modeling and machine learning.
KNIME: An open-source data integration, transformation, and analysis platform. It allows users to visually create data workflows and can be used for tasks such as data mining and text mining.
Tableau Public: A data visualization tool that can be used to create interactive charts, maps, and dashboards. It can be used to explore and communicate data insights.
Microsoft Excel: A widely used spreadsheet software that can be used to organize, analyze, and visualize data. It offers a wide range of built-in functions and tools for data analysis, including pivot tables and charts.
IBM Watson Studio: A cloud-based platform for data science and AI that offers a variety of tools for data preparation, modeling, and visualization.
Google Sheets: A free web-based spreadsheet software that can be used to create and edit spreadsheets, charts, and more. It can also be used to analyze data, create pivot tables and charts, and collaborate with others.
Things You Need to Understand and Use These Tools Effectively
Although these tools are available for free, it takes a certain skill set to use these tools effectively. So here are a few things you need to use efficiently.
Data: This is the raw material that you will use to perform your analysis. The data may come from a variety of sources, such as spreadsheets, databases, or web analytics platforms.
Business questions: Having a clear idea of what you want to learn from your data will help you focus your analysis and ensure that you are using the right tools for the job.
Metrics: These are the measurements or indicators that you will use to evaluate your data. Examples include website traffic, conversion rates, and customer satisfaction scores.
Context: Understanding the context in which your data was collected, such as the time period, location, or industry, can help you interpret the results of your analysis.
Understanding of the tool: Familiarise yourself with the features and capabilities of the tool you are using. Learn how to use the tool’s features, such as importing data, creating charts and tables, and generating reports.
Analytical skills: Having a good understanding of statistical concepts and analytical methods can help you make sense of your data and extract insights.
Data Cleaning and Preprocessing: Before you can analyze your data, you need to clean and prepare it. This process involves removing errors, missing values, outliers, and duplicate data and transforming the data into a format that can be easily analyzed.
Communication skills: Being able to communicate the insights and recommendations from your analysis to others in a clear and effective way is crucial. This involves creating clear data visualizations, writing clear and concise reports, and being able to explain complex concepts in simple terms.
Frequently Asked Questions (FAQs)
1. What are the future trends in data analysis?
Answer: There are several trends in business that are expected to continue to gain momentum in the future. Some of the most notable include:
Artificial Intelligence
Digital Transformation:
Remote Work and Virtual Collaboration
Sustainability
2. What are the top 5 business trends today?
Answer: At present following business trends are making waves:
Digital Transformation
Artificial Intelligence and Machine Learning
Remote work and Virtual Collaboration
Business Analytics
3. What are the four pillars of business analytics?
Answer: Business analytics can be understood at four levels which are also called four pillars. They are listed below:
Descriptive analytics.
Diagnostic analytics.
Predictive analytics.
Prescriptive analytics
Conclusion
In conclusion, business analytics is a rapidly evolving field, and it is important for companies to stay up-to-date on the latest trends in order to make informed decisions and stay competitive. The trends discussed in this article, such as the increased adoption of AI and ML, real-time analytics, IoT, predictive analytics, cloud-based analytics, data governance, NLP, and video analytics are expected to shape the industry.
These trends will help companies to gain insights from large data sets, make more informed decisions, improve operations, enhance customer experiences, and drive business growth. Companies that are able to effectively leverage these trends will be well-positioned for success in the coming years. It’s also important to note that this is not an exhaustive list and there could be other trends that emerge in the coming year. It’s essential for businesses to stay updated with the latest developments in the field and adapt their strategies accordingly.
Digital proliferation has ensured that content writing today is one of the most lucrative careers that an individual can choose to pursue. It is one of the most stable means of earning among the different digital marketing modules. A Content Writer who is just starting as a fresher can earn anywhere up to 20k per month, which increases with experience and your acumen like any other profession. In this article today, we are going to draw a comparison between two leading content writing institutes – IIM Skills and Henry Harvin to help you decide which course can be more beneficial to you.
Before we move to the comparative study, let’s delve a little into what content writing entails and how an immensely rewarding career in content writing can be.
Content is the mainstay for any brand, product, service, and organization. It is the element that binds companies and their customers globally. Content is interactive intrinsically, which means that it is the engaging factor for a business and its potential customers.
Now, the content has been around for a very long time but with the mushrooming of digital channels and expansion of the internet the utility of content has increased manifold.
It is the dissemination of information relevant to your consumers. It involves creating articles, blog posts, and informative videos about your product that helps them to make an educated decision regarding your product or service.
In simple words, content writing is the backbone of any successful organization that cares about its existing and potential customers. It is creating and distributing information that apprises customers about the unique qualities of your brand.
Content can be mainly classified into the following types
Blogging
Case Studies
White Papers
Long-form Content
Infographics
E-books
Videos
Listicles
Interviews
Social Media Articles And Posts.
Today, audio-video and a combination of both are created to have the maximum impact on leads to be able to turn them into conversions. However, you need to be able to create content optimized for search engines (Google, Bing, Yahoo) to be able to reach the maximum number of people.
It requires you to carry out proper research to incorporate keywords into your article and keep it as succinct and relevant as possible.
Why should you take content writing?
The content writing course opens up a plethora of opportunities for you to explore. It gives you a whole new perspective on career avenues and helps you to get the job of your choice.
As reiterated time and again, content is crucial, and sometimes the most vital aspect of any marketing endeavor. It is also a skill set that is here to stay.
Can you think of a product or service that does not require the content of any form to disseminate useful information about the same? You are right. You cannot.
Moreover, since the nature of content writing as a job is flexible, you can take up a role as freelancers, bloggers, and can work from the comfortable space and ambiance of your home. You are not bound to an office chair and desk and can work with complete freedom.
Content writing allows you to write on a variety of topics and keep your interest and intrigue going. It helps you to express yourself through written content, visual content, or a combination of both. It helps to channel your inner creativity. Hence, You can build a very prosperous career in content writing
Since content writing is one of the most popular professions today people want to take up content writing courses to propel their careers towards greater prospects. These content writing courses provide job oriented courses that enable even novices to get a foot in the door with a proper understanding of the content writing process.
Types of Content Writers
The different content writing institutes provide you with tips Strategies and techniques to become proficient content writers for different businesses in organizations. Let’s get a peek into the types of content writers available on the web.
There areSEO Writers who are concerned with writing content that ranks high on search engines. They write useful content with the help of Keyword research, and incorporation of those keywords into the content copy
Then you have theLead generation Writers. This particular set of content writers is concerned with getting the attention of prospective consumers to create more sales. They create content in a way that inspires people to make purchasing decisions.
Technical writerswrite for the specific field of the genre like Information Technology, software, user manuals, specifications for appliances. They write technical content and also help simplify the jargon used in different technical copies for the common man to comprehend.
For example, technical and technological writers can help someone understand the mechanics of an appliance through their simplified content writing.
Then you have Social media writers who create social media content to reach the target consumers through the variety of channels available. They also write content suitable for Omni-channel marketing.
There are several different content writers for business, legal, corporate social responsibility, academic writers, White papers, E-books. All of these require proficiency and comprehension of the character of the content. Content Writing Institutes can help you achieve competency in writing them.
Let’s come to the two leading institutes that provide high-quality content writing courses. You can consider both and decide which is the best institute suited to you.
Since its Inception in 2014, IIM Skills has been committed to delivering the best online courses for people from various walks of life. They are an eminent global online education provider boasting of having trained more than 4300 professionals from 30+ countries. They have also conducted more than 1000 Training programs.
The faculty is comprised of industry experts who have had more than 10 years of experience working in the digital marketing sector, creating winning content for eminent brands and corporate giants. They are considered an authority in content creation and Marketing.
The Master Certification provided by IIM SKILLS is globally accredited and provides great value to the students who dream to have a great career in Content Writing. The reviews for the Course is extremely positive. It has managed to stay the most popular institute for content writing for the past few years.
Henry Harvin Fact #1
Henry Harvin Education, which started in 2013 has been a pioneer institute in content writing courses in South Asia. However, with time, they have branched out to other several courses like data visualization, business intelligence, machine learning, finance or marketing management, and Analytics.
Henry Harvin is known for its excellent trainers with more than a decade of experience. These seasoned experts are thought leaders in their respective fields.
Therefore, it can be deduced that both these institutes have a stellar record of creating efficient and highly competent content writers through their content writing courses.
Certification of Henry Harvin has affiliations from the content writing association of India, Government of India as well as American Association of EFL among others.
Both the institutes provide excellent globally recognized Certifications to get the desired job.
2. Course Curriculum
IIM Skills Review For Curriculum #Fact 2
IIM Skills the leading content writing course provider has the most thorough curriculum with over 12 modules with several subparts that help you to have any incisive understanding of content writing.
The course is called the Content Writing Master Course. (CWMC)
Apart from the Master Certification in content writing, IIM Skills also provides training for Hubspot Content Marketing Certification. After the training program, you can appear for the Hubspot Certificate for Content Marketing. Upon successfully clearing the exam, you will get the certification from the Hubspot Academy.
You learn about the various types of content like writing blogs, writing product descriptions, capturing leads for subscribers, creating social media pages, monetizing your writing skills as a freelancer, using infographics, building your brand among other pertinent components.
The course encompasses all the essentials of content writing and marketing that can help you land a job as soon as you complete your course and examination.
The types of content you will learn are articles, blogs, ebooks, commercial pages, and copy, business listing, academic institution, product, press release, product description, social media post, etc.
The pedagogy is 100% practical oriented. It emphasizes job-driven projects that will help you to strengthen your content writing abilities from the very first session.
Henry Harvin Review For Curriculum #Fact 2
Henry Harvin provides content writing course that goes by the name of Content Writing And Creative Writing Course (CDCW)
Henry Harvin has a total of six modules with several subparts to give you in-depth knowledge of content writing.
The six modules are
Language Skills
Internet Skills
Creative Business
Technical, Medical, Social Media, Essay, EBook, Blog Copy, And White Paper Writing
Academic And Research Writing
Designing Cover Pages
Setting Up Themes
WordPress Project Reports
Question Banks
Communication And Content Strategy
Earning From Content Writing.
They have developed courses based on crucial language skills for professional content writing. Henry Harvin is also known for creating a content strategy to reach target consumers.
Though both the institutes have very crucial elements covered IIM Skills comes with an additional Hubspot Certification Preparation that can help you get the coveted certificate from Hubspot. Here, IIM SKILLS has a slight advantage over Henry Harvin.
3. Content description
IIM SKILLS Reviews For Course Content Fact #3
The content writing course comprises 16 hours of lectures, with 60+ hours of practical assignments. The main advantage of the classes is the accessibility of the sessions whenever you want through their e-portal
They provide access to content marketing tools worth Rs 35000 free. You get to learn about a variety of tools like
Several WordPress Plugins
Integration Of Web Hosting
WordPress
Buffer
Tweetdeck
Ubersuggest
Compress Now
Small Seo Tools
Google Keyword Planner
Keyword Finder
Rankwatch Gmetrix
Answer The Public
Plagiarism Detector
Grammarly
Hemingway App And Others.
The course covers the most relevant topics related to content marketing like understanding the pattern and behaviour behind your web traffic, creating landing pages, content delivery network setup, exploring topics to write about, selecting a niche, developing your brand, monetizing your writing skills, understanding of social media listening tools, content engagement techniques, setting up contact form, Google local pages, avoiding plagiarism, setting up accelerated mobile pages to name a few.
Henry Harvin Reviews for Course Content Fact #3
Henry Harvin’s course is 32 hours of live online training and 24 hours of live online brushup sessions. They also have an offline mode of education but the curriculum is the same.
Henry Harvin teaches writing on 30 content types that include academic, personal, social, Search Engine Optimization, white paper, and others. The content formats, styles, tones, keyword research, social media leveraging, types of content, buyer persona, case studies, etc.
We can see that IIM SKILLS has a clear charted course structure that prioritizes understanding the nitty-gritty of the entire content marketing system. It covers more aspects of the content system than Henry Harvin. It is more exhaustive.
4. Course Delivery
IIM SKILLS Reviews for Course Delivery Fact #4
IIM SKILLS has 4 weeks of live online classroom training with interactive sessions. That is 4 weeks of intensive training on all the core concepts of Content Writing
Henry Harvin Review For Course Delivery Fact #4
In the same way, Henry Harvin has online as well as classroom training for their 32-hour training on Content Writing.
For Content Writing education, classroom programs are not a prerequisite to learning it efficiently. All the digital marketing activities of an organization are carried out in the online space. Therefore, a reputed online Institute can impart better education. with more focused content than a classroom-based on-campus program.
Therefore having a classroom program is immaterial for a student of a content writing course. IIM SKills and Henry Harvin both have exceptional online virtual classrooms.
5. E-portal Accessibility
IIM SKILLS Reviews For LMS #Fact 5
One of the main features of IIM Skills is they have lifetime access to the learning management system (LMS). This means, that students can access the course curriculum, lectures, presentations, reading materials, and everything discussed in the classes for free forever.
Henry Harvin Review For LMS Fact #5
The Henry Harvin brush-up sessions are accessible to students for 1 year after which you have to pay to access the sessions. Their e-learning management also includes recorded videos, games, and case studies.
This is a major area where IIM SKills scores better than Henry Harvin. Since you have lifetime access to content, students can rely on IIM Skills LMS for doubt resolution and confusion whenever they want.
6. Course Fee and Duration
IIM SKILLS Review For Fee #Fact6
IIM Skills has one of the most comprehensive in-depth curricula for content writing with a Course Fee of 12900 + 18% GST. This is the one-time fee that you pay for lifetime access to their content. Including GST Course fee is INR 15222.
It is to be noted that IIM SKILLS content is updated according to the latest trends and best practices of the content marketing system. It is a huge step towards the welfare of the students. You do not have to pay anything extra to access that updated learning management system.
The duration of the course is 4 weeks, 16 hours of live training, and 60+ hours of assignments. The breakup of the hands-on assignments is as follows
Web Development 5 Hours
Social Media Marketing 10 Hours
Search Engine Optimisation 15 Hours
Content Writing 30 Hours.
Henry Harvin Review For Fee #Fact6
The course fee is Rs 9500 as has been stated on their website. The course duration is 32 hours of live virtual online/ classroom training with 24 hours of online backup sessions and 50 hours of e-Learning access.
For any updated content after a year of free brush-up sessions and e-Learning, access is not cleared at the website.
7. Internship, Placement and Post Course Assistance
IIM SKILLS Reviews On Placement & Internships Fact #7
The students at IIM SKILLS can take up their non paid virtual internship program for 3 months. You have to qualify for the internship test and then will have to provide 8 approved articles to get the internship certificate from the institute.
Being a global leader in content writing, IIM skills has a network of several organizations that approach the institute to hire competent content writers. Anyone who has passed the certification exam will be provided interview assistance once they qualify for the job interview.
As post-placement assistance IIM skills also provide you with adequate information on freelancing and how to go about a freelancing career. Extensive training is given on how to grab good freelance writing projects. They also help to create client proposals.
Henry Harvin Reviews On Placement & Internships Fact #7
Henry Harvin also provides guaranteed internships with their Institute or partner firms. There are job opportunities and freelance projects. Henry Harvin claims to provide placement and employment support for their students.
8. Practical Exercise
IIM SKILLS Reviews of Practical Exercise Fact #8
institutes providing content writing courses for the digital and the web have to put a lot of emphasis on practical exercises and live projects so that a student gets a thorough understanding of the entire content writing and marketing process for a business with the product or service-based.
IIM Skills being a committed Content Writing Institute understands just how important practical training is. Therefore they have 60 + hours of practical training on several elements of content writing.
Some of the areas covered in the practical training and live projects are
Website Creation
Mastering Various Plugins
WordPress Theme
Web Hosting
Building Effective Social Media Pages
Auto-scheduling For Social Sharing
Social Bookmarking
Earning Backlinks
Analyzing Low Medium And High Competition Keywords
Building Pro Skills In Your Niche
Do’s And Don’ts Of Content Marketing
Competition Analysis
Picking Up Right Short And Long-tail Keywords Among Others.
While working on practical exercises to gain knowledge of several digital tools at your disposal that helps your content writing more efficient, smoother, and better.
The website of IIM skills is completely transparent concerning the curriculum and you can get every detail about the tools covered, and practical exercises on their content course page
Henry Harvin Reviews of Practical Exercise Fact #8
Henry Harvin teachers’ 30 + content types and helps to gain research skills to write on any topic that is given to you. There are live projects and training too.
A rough idea has been given on their website page relating to the tools covered in the practical training of the Content Writing Course. You can request a detailed syllabus as has been mentioned on their website.
9.. Some other key aspects
IIM Skills Reviews Fact #9
Big corporate giants like Facebook, American express, Flipkart, Amazon, Barclays, MPS Interactive are some of the business organizations that have faith in IIM Skills. They look for potential employees from this Institute. This goes on to show Goodwill that IIM SKILLS has a reputed online provider of high-quality education.
They genuinely have a 24/7 online support system for queries and grievances. Their helpdesk is available anytime. They are also very prompt in addressing the queries and helping the students out no matter how challenging it might be. The industry experts attend to the query themselves and do not rely on automation tools where students are concerned.
Henry Harvin Reviews Fact #9
Henry Harvin also has companies like Airtel, BSNL, HCL, and other eminent organizations that hire from the institute.
Therefore both these content writing institutes offer great job opportunities for their participants.
Henry Harvin also has live support, chat online option that aims to provide answers promptly.
Frequently Asked Questions
Who Is Better For Content Writing Course?
Both the institutes are better however IIM SKILLS offers Global Certifications and it has more brand value in the market.
What is the Fee for Henry Harvin Course?
According to the Henry Harvin Website Classroom courses are INR 15000 and Online Courses are INR 8000.
What is the Fee for IIM SKILLS Content Writing Course?
IIM SKILLS Content Writing Master Course is priced at INR 11900 + Taxes.
Which institute do you recommend to Learn Content Writing?
If you do not want to compromise on quality we strongly recommend IIM SKILLS, for cheaper cost Henry Harvin.
Conclusion
Both these institutes are leaders in providing high-grade curriculum on content. Both have industry-validated certificates that help students immensely in the job sector.
The courses provide adequate knowledge to people from basic to advanced levels of content writing. They are also ideal for people from diverse fields like digital marketing professionals, entrepreneurs, homemakers, retired individuals who want to start a career now, freelancers, students, job aspirants people who want to come back to work after taking a break.
However, there are 3 aspects where IIM SKILLS has an edge over Henry Harvin. IIM skills being focused solely on providing digital education ensures that students get the utmost help and assistance to build their careers in the content writing domain. They prioritize their students over every other consideration.
Henry Harvin has several other courses that they have to concentrate on. Therefore, the focus is divided among several courses. Also, to access the latest course content, a student has to pay fees after a year of accessing the LMS for free.
The benefit of lifetime access to updated latest content and trends, priority to students’ needs, practical training give IIM Skills some major points over Henry Harvin because they provide the most relevant and latest information regarding the courses for free. Once you are a student with IIM Skills your association with the institute remains perpetually. If asked, we recommend IIM SKILLS strongly to learn Content Writing.
MBA is the most taught and learned course in a country like India. There are a lot of reasons why students around the world choose an MBA for their master studies.
The first reason is its validity. You can pursue MBA after any bachelors’ degree.
Some people pursue an MBA after an engineering course. Also after their accountancy degree. Also after their business administration degree. And even after their visual communication degree.
This validity is one of the key reasons why students are attracted easily. And are pursuing an MBA for a Masters’s degree.
Why MBA?
Also, MBA not just enhances your scope in your respective sector. But also helps you in making yourself a better person. It just enhances your personality as they train you for something big in your sector.
This not only means higher pay grade but also you get developed as a person. And opt yourselves with a better personality that gives you a better outlook.
This is also one of the main reasons why people are pursuing an MBA for their Masters’s degree. And considering it as a golden opportunity towards betterment at various levels. But not just the degree is enough. The environment from which you are to acquire the degree also matters a lot.
Why does the institute matter?
If you are going to ask why that matter does, then I already have the answer to this question. Yes, it does matter because consider yourself as studying in an averagely reputed Business school. Then obviously your fellow batch mates will also be as average as the reputation of the business school.
That is you are studying or pursuing your MBA degree from a very well reputed business school. Then your batch mates will also have that reputation and that quality will be reflected in their ideas and projects so when you team up with them or when you realize that you are competing with them then you get to make yourself better to match their reputation and standards that will be the reason for how MBA degree is making you a better person.
It provides credibility. An MBA from a top Business school provides you credibility within the industry. As you begin working, people trust your skills more once you are from an excellent institution that features a legacy of manufacturing and nurturing great talent.
That is why people say that not just the degree but from where you obtain the degree is additionally as important because of the degree.
So you would like to enroll yourself during a great and popular graduate school with a very good learning atmosphere with the simplest quality staff and equipment to find out and grow as a business administrator. But such Business schools have a really clear screening process.
Why the CAT exam?
The best Business Schools in the world use a qualification exam to qualify their students. The most difficult of the exams in the country is the CAT exam. And it can be qualified only if you have enough coaching for clearing the exam and to score a good grade you need to get yourself coached from the best training institute that is available to you.
So, Out of the many best institutes, VISTA MIND CAT COACHING CENTRE and IIM SKILLS are two best institutes.
Let us compare the two institute IIM SKILLS and VISTA MIND CAT COACHING CENTRE to conclude the most recommended course.
Vista Mind CAT coaching Centre
About the institute
Vista Mind CAT coaching center is a chain of CAT coaching centers started by a group that is a break away from the TIME chain. There are 11 institutes so far.
They have their presence in prime cities of the country like Chennai, Kolkata, Kanpur, Faridabad, Patna, Jhansi and 6 more cities in India.
The coaching center has a set of novice faculty members. And it is known the best for all their coaching techniques.
They also coach the students for other entrance level examinations like
LIC DO
CAT
SNAP
XAT
CDS
NDA
SSC CGL
SSC CHSL
CLAT
GMAT
Bank PO
SBI PO
IBPS Clerk
CMAT
MAT
AILET
IBPS PO
IBPS RRB
Indian Air Force Recruitment.
Student Review about Vista Mind CAT coaching center
Although the students talk about the way they are coached in the institute in a good way. They praise how the teachers have chosen to teach the students. And the work material or the course material as they usually call in the industry seems to be just like the usual one followed in institutes like TIME and IMS CAT coaching center.
Also there has been a complaint that has been repeatedly being raised against the institute in recent times. Students have stated that they have lost most of their skilled faculty members. Also the faculty members now are not as experienced as the earlier teachers although they are highly or equally skilled and qualified. And students seem to find that the faculty members follow a course work that favors the ones that study better or possess a better aptitude comparatively.
Anyways the institute has been providing decent results for a long time now and has been doing so since it has started working.
Now let us talk about the other institute that was in for comparison with Vista Mind CAT COACHING CENTER.
The name of the institute is IIM SKILLS.
IIM SKILLS
About the institute
IIM SKILLS provides the best CAT coaching in the entire industry. And That is what the students who have been benefited by the course have been stating throughout the internet and sites like Quora.
The coursework is designed by experts in this stream of tutoring. Also, these experts are people with years of wide experience in the industry and also teaching. These skilled tutors not only train you for the CAT exams. But also help you get a glance at the Business school Curriculum.
Features Provided by IIM SKILLS
Personalized coaching
The institute follows a scheme of personalized coaching. In other words, coaching is customized for each student. Based on the student and his capability to learn and grasp things.
This personalized coaching facility enables the student to learn at his or her own pace. This not only avoids the chances of great pressure on the students. It also helps the student to concentrate on the topics that the particular student is kind of weak in. So that he can get better enough to score equally good in these topics than he does in other topics.
This personalization is done for each student right during the admission stage. That is, IIM SKILLS has a considerably different and unique admission process. The students are enrolled after taking an admission test right before the admission. The score and performance of the student in these admission tests help the experts in the institute to analyze. And using the Admission test score they can understand the student’s strengths and weaknesses.
So thus the personalized course work and course materials can be made accordingly after the analysis by the experts. Thus every student who enrolls themselves in IIM SKILLS has his/her unique CAT preparation made uniquely just for them. Also, the equally unique course materials made just for them.
Every student has their different strength, different weaknesses, and different speed of thinking which is all taken into consideration before the unique course and course materials are made.
This is something that students will find very helpful during their process of CAT preparation. And a feature any other institute does not offer.
The Best Faculty team
Also, the course instructors or the “industry experts” who tutor you at IIM SKILLS will talk to every student who enrolls in their course right after the admission test. They explain the strengths and weaknesses that they have analyzed in that particular student. Your learning process for the CAT exams begins right from there.
The course this institute offers is student-friendly and that can be one of the many attractions towards the course.
To the point
This course does not contain unwanted topics like the courses offered by other institutes which they offer to make the student feel that they are into something that is of greater value. The IIM SKILLS course aims solely at the CAT preparation coaching. And the only focus of the institutes and its tutors is to make the student score great in the CAT exams in his/ her very first attempt itself.
Quality material
IIM Skills provides the right combination of video tutorials, study material, and mock tests, based on the student’s strengths and weaknesses. For example, if a student is strong in Verbal ability (VA) but their quantitative ability (QA) part has some scope for improvement, the coursework focuses on more practice on the QA. This is done during the preparation time way before the exam so there’s enough time for the student to work upon their weakness.
The online course of IIM SKILLS is specially designed around a single student and hence can be effective unlike that of a classroom where the topic has to be taught at a normal pace to everyone. Sometimes a student weaker at the topic might need some extra time and a person strong at the topic might feel like he is wasting time. So the online course that is specially designed for each student completely solves that problem.
Lifetime Access feature
Also, the course materials come with a lifetime access option that no other institute provides. This is because if any student does not get the percentile he/she thought of and wants to make one more attempt to increase their percentile, they can use the course material again without even paying. The coursework once bought is theirs forever. This helps the student to access the course materials at the times they find it comfortable.
Doubt clearing sessions
Also for doubt clearing, there will be sessions arranged with the expert tutors. The doubt clearing sessions will be one to one so that you can have an uninterrupted and elaborate conversation with the tutor and completely clear your doubts.
These features are an advantage to any of the aspirants who are either working or studying in a college or something. We all know the difficulties in working and coping up with those responsibilities and deadlines at work. Also studying for an exam like CAT can be tiring which is why the lifetime access features will be of great advantage in such situations.
Time flexibility
You decide when you need to take the classes. It will be more like you are the boss and the institute is just there to help you clear your CAT exams in the very first attempt easily without having to sacrifice a lot.
Amidst all the work pressure and taking CAT preparation classes is not so easy for such students. The good news is that they can go through the course material whenever they find the time. The course is perfect for them as they can go through it after work in the evenings or on the weekends, whatever time or place suits them.
Student Counselling
A student can talk to us not just about the exam but about their whole management career, their aspirations, their reasons, and their source for inspiration. We at IIM Skills believe that lack of motivation and disappointments are a part of the exam preparation process and the right guidance is necessary at the right time.
These are all the reasons why the students who have taken the course from IIM SKILLS suggest them to other friends and call the course the best course he /she has ever taken.
Now if you read on the internet for more information and the track records of both the institutes mentioned and discussed above you can see that both are fairly decent institutes that have been in the institute for the past few years since their establishment.
Conclusion
Though both the institutes follow amazing coursework and structure and the materials are also seen as one of the best in the industry. Also, the faculty members who tutor the students and prepare them to face. And clear the CAT exams with a considerable margin for the best Business school inside and around the country are certified experts.
These people are called industry experts among the students and the other institutes in the industry. The experience of the tutors is also taken into consideration when we see how one institute is better than the other. All these conclude that both the institutes are equally good for each other. And is one of the best in the industry for CAT preparations.
Online course comparison
Now consider the online courses of both the institutes, which is equally important in today’s world as online courses are the best selling courses in any industry. Especially for an exam like the CAT exam where the students are usually working after the completion of a bachelors’ degree. Or they are pursuing their bachelor’s degree currently so they might not find enough time to travel and reach the institute or shift their city and come stay in a different city just for the sake of the course.
Student-friendly course
Considering all these problems of the students a good institute should be a one with the best quality and student-friendly online course that helps the students. And thus helps a lot of students in what they are planning to pursue in life after the CAT exams.
Coursework Strategy comparison
So undoubtedly we can suggest you IIM SKILLS in that case. They have a course work strategy that is equally effective in the offline classroom program. And online programs which are why the IIM SKILLS institute is highly recommended than the other institute.
So I conclude that though both the institutes – Vista mind CAT coaching center and IIM SKILLS CAT coaching center are equally good, the IIM SKILLS has a better online course with the best course work strategy that is highly student-friendly and aims only at the welfare of the students rather than the profit of the institute, the cost efficiency is also a considerable factor to recommend IIM SKILLS CAT coaching institute over Vista Mind CAT coaching center.
The internet has changed our lives drastically. Today, our life revolves around screens, television screens, mobile, tablets, computers, or laptops. For almost all our activities, we use one device or the other. Consequentially, this has led to a shift in consumer behaviour. A consumer behaviour shift necessitates a change in marketing strategies. As a result, most marketing today hovers around digital marketing, a medium where consumers are easy to target. Most metro cities have a high demand for skilled digital marketers, Kolkata included. Below is a list of the top 10 digital marketing training institutes in Kolkata. If you are from Chennai, you can check out our list of top digital marketing courses in Chennai.
Rank #1 Digital Marketing Courses in Kolkata
IIM SKILLS
IIM SKILLS is a brand of reputein the skills prep industry. Since its start five years ago, it has been crafting out in-demand courses in collaboration with academic and tech stalwarts. It has reached great heights in a short span, training 5000+ candidates across 35+ countries.
After the massive success of their flagship content writing course, they brought out the much-in-demand comprehensive digital marketing course. IIM SKILLS offers the best in class digital marketing courses iwith mentors who have extensive experience in the field.
IIM SKILLS has the goal of providing industry-relevant skills training that is affordable yet practical and relevant. Their courses are an enriching experience, with excellence at every level, empowering individuals to bring out their hidden potential and get gainful employment.
KDMI is a leading digital marketing training institute in Kolkata. It empowers students and professionals with futuristic digital marketing and related courses, opening up job opportunities for them.
The institute aims at providing an earning and learning platform for students as well as start-ups, helping them in terms of employment and launching their products and services effectively.
The courses on offer at KDMI include:
Digital marketing course.
SEO course.
Web design and development course.
Social media course.
YouTube marketing course.
Google Adword Course.
Highlights of the digital marketing course at KDMI:
Course Name: Mixed Digital Marketing Training Program, a unique blend of online + offline.
Duration of the course: It is a three-month course.
Course Fee: INR 9,999/-
Batch: This course is a mix of online and offline.
Curriculum: It includes 100+ self-explanatory online video tutorials.
The course is inclusive of 12 core digital marketing modules.
The course comes with lifetime access to the course material and a three-month online/offline support.
There are weekly doubt clarification sessions either at the centre or online.
Each module has assignments to practice what students learn.
Work on live projects ensures the implementation of skills.
All students get access to KDMI private Facebook and Whatsapp groups to post general queries and get solutions.
Business owners can expect support to digitalize their business.
Internship: Students will get help for paid internships and digital marketing jobs.
Certification: Upon successful course completion, students get the KDMI certification. KDMI also prepares students for certifications from Google, HubSpot, and SEMrush.
Dynamism is intrinsic to digital marketing. Explore the diverse Google digital marketing course to leverage the benefits of the internet marketing world.
Rank #3 Digital Marketing Courses in Kolkata
ADVANCED INSTITUTE OF DIGITAL MARKETING-AIDM
AIDM, with its inception in 2011, has an aim to bring about an awareness of the various digital marketing technologies, and how to use them to grow businesses.
Apart from courses in digital marketing, it offers courses on the sub-modules of search engine optimization, social media optimization, pay per click, Google analytics, and ethical hacking.
AIDM is one of the top digital marketing training institutes in Kolkata. It offers various levels of digital marketing courses, a certification program (diploma), a professional program (graduate), and also an advanced application (postgraduate).
Highlights of the digital marketing course at AIDM:
Course Name:
Certification Programme in Digital Marketing-CPDM.
Professional Programme in Digital Marketing-PPDM.
Advanced Programme in Digital Marketing-APDM.
Duration of the course:
CPDM is a one-month course.
PPDM is a three-month course.
APDM is a six-month course.
Course Fee:
CPDM is for INR 15,000 +GST.
PPDM is for INR 30,000 + GST.
APDM is for INR 60,000 + GST.
Batch: All courses are classroom training.
Curriculum:
CPDM has 12 modules and live projects. It includes the fundamentals of affiliate marketing apart from the core modules.
PPDM covers 36 modules and is also inclusive of live projects. Modules of significance apart from core modules in this program are those of:
Penguin recovery process.
Utilizing groups and question-answer communities.
Case studies and Q&A.
APDM is extensive and covers 72 modules with live projects. The modules exclusive to this course are:
In-depth website monetization.
Ad writing techniques.
Campaign management.
Quora marketing.
Slide share document marketing.
E-commerce.
Conversion tracking.
Live SEO projects and case studies, and many more.
Certification: Candidates get 25+ job-oriented digital marketing certifications.
Contact Information:
238B, Prince Anwar Shah Road,
Lake Gardens, Kolkata 700045
Phone: 98308-40870
Rank #4 Digital Marketing Courses in Kolkata
NIHT
A division of NIHT Infosolution Private Limited, NIHT, is an ISO 9001:2008 certified Google certified partner agency in Kolkata. Since its inception in 2005, it has successfully trained 20156+ students and counting.
NIHT aims at transforming freshers into globally recognized digital marketers. Apart from digital marketing training, it also caters to courses in new-age learning such as:
Amazon marketplace.
Creative designing.
Ecommerce development.
Video editing.
NIHT is one of the top digital marketing training institutes in Kolkata with experienced mentors and a current course structure.
Highlights of the digital marketing course at NIHT:
Course Name:
Digital Marketing Course from DMI Ireland.
A Certification Course in Digital Marketing.
Digital Marketing Master Course.
Duration of the course: While the DMI Ireland and Certification course are for 96+ hours, the Master course is for 220+ hours.
Batch: A classroom-based training for all three courses.
Curriculum: The DMI Ireland course provides DMI membership that gives access to connect with over 47k members globally.
The DMI course is extensive and comes with a globally recognized certification and mastery in the latest toolkits.
The master course includes 14 modules. These modules discuss topics such as:
AI in digital marketing.
AR, VR, and live streaming.
Gamification.
Viral marketing.
Psychographic marketing, and so on.
The master course also provides on-job training.
Internship: All three courses have paid internships.
Students taking up any of these courses benefit from placement assistance and excellent mentor support.
Certification: The courses come with 14+ certifications.
Contact Information:
25 Ganesh Chandra Avenue
Calcutta Metropolitan Road, Chandni Chowk
Makalhati Mauza, Kolkata-700013
Phone: 98302-69100
Rank #5 Digital Marketing Courses in Kolkata
SK WEB WORLD
SK Web World is a website design and development company doubling up as a digital marketing training institute in Kolkata. It is primarily into providing all services related to:
Internet marketing.
SEO services.
Social media marketing.
Content writing.
Be it mobile marketing, video marketing, web content writing, product descriptions, WordPress and SEO services, or marketing on social media channels; the institute caters to it all.
SK Web World over ten years of service offer courses in:
SEO training.
Digital marketing training.
Graphic design.
Web design and development.
Basic computer training.
Highlights of the digital marketing course at SK Web World:
Course Name: Advanced Digital Marketing Training Course.
Duration of the course: It is a three-month course for the weekday batch and five to six months for the weekend batch.
Course Fee: INR 15,000 with an option of payment in three instalments.
Batch: The institute offers online and classroom training, weekly three days of class with a doubt clearing session. There are night classes for working professionals.
Curriculum: The course includes 15 core modules of digital marketing.
There is live project exposure at the end of each module.
The course includes 85 class hours and 15+ assignment hours.
The program guides trainees on how to earn through digital marketing:
As a professional
A trainer
As a freelancer or
As a consultant.
Internship: It includes a two-month paid internship program. Students also get 100% placement support.
There are mock interview sessions helping students in job placement.
Certification: A minimum of 75% marks and 80% attendance guarantees certification.
Contact Information:
105/34A 1st Floor, Dum Dum Road,
Seal Colony, P.O.-Motijheel,
P.S.-Dum Dum, Kolkata-700074
Phone: 86973-08474
Rank #6 Digital Marketing Courses in Kolkata
PROMOZSEO
PromozSEO is a premium digital marketing training institute. It also offers training on:
Search engine optimization.
Social media marketing.
Content writing training.
Blogging.
YouTube marketing.
PHP and web designing training.
They aim at providing affordable, hands-on practical training to create industry-ready professionals. The extensive course curriculum and intensive training at PromozSEO provide students with a competitive edge in the job market.
Highlights of the digital marketing course at PromozSEO:
Course Name: Digital Marketing Training.
Duration of the course: 120 hours.
Course Fee: Affordable course fee.
Batch: Both classroom and online training are available with weekday and weekend flexibility.
Curriculum: The course is extensive, with 17 chapters covering 65 advanced modules.
The trainer has 11+ years of experience.
It includes assignment based internet marketing classes with question and answer sessions.
A small batch size of no more than four students enables individual attention.
98% of the classes are practical and interactive, with only about 2% theory.
There is complete placement support for all candidates as well as freelance project guidance.
Certification: Candidates get a digital marketing certification upon course completion.
Contact Information:
Harish Chandra Dutta Road
Panihati, Kolkata-700114,
Phone: 72785-81909
Rank #7 Digital Marketing Courses in Kolkata
WHITE HAT ACADEMY
White Hat Academy is a digital marketing training institute in Kolkata. The training at White Hat Academy is by top industrial experts and certified professionals. The academy has a state-of-the-art infrastructure.
The White Hat Academy has a tie-up with a lot of corporate firms, IT SMEs, and guides the trainees for job opportunities. The courses on offer include:
Digital marketing training.
SEO training.
PPC training.
Analytics training.
Highlights of the digital marketing course at White Hat Academy:
Course Name: Digital Marketing Course.
Duration of the course: It is a four-month course (48 hours of theory and 30 hours of practicals).
Course Fee: INR 30,000 one time or INR 32,000 in four instalments.
Batch: The Saturday-only batches are from 9 a.m. to 12 noon and 1 p.m. to 4 p.m. The Sunday batches are online via Skype/Hangouts from 2 p.m. to 5 p.m. The weekday batches are from Monday to Friday, from 6.30 p.m. to 8 p.m.
Curriculum: The course comprises 10 core modules.
It is inclusive of project management, multilingual SEO techniques, client communication, best practices, etc.
The training has practical exposure to live international projects. It also offers 100% job placement support.
Certification: The training includes 100% assistance with globally recognized Google Adwords exams.
Contact Information:
DN Block, Sector-V,
Bidhannagar, Kolkata–700091
Phone: 99031-94492
Rank #8 Digital Marketing Courses in Kolkata
KARMICK INSTITUTE
Karmick Institute is an IT training provider which doubles up as a digital marketing training institute in Kolkata. It is one of the leading institutes providing a comprehensive range of IT courses. It is a wing of Karmick Solutions Private Limited that has a global clientele and is a pioneer offshore software development firm.
Karmick Institute has a modern infrastructure with high-end computers, functional internet connectivity, and a 24×7 power backup. The placement wing takes care of the job opportunities for the students in various courses. It has an excellent track record of placing its students in reputable companies across the country. The range of courses at Karmick Institute includes:
Basic and advanced PHP courses.
Python.
iOS.
Android.
Basic and advanced web design & UX/UI.
Hybrid app development.
Basic asp.net.
Advanced digital marketing.
JS framework.
Software testing.
Corporate training.
Highlights of the digital marketing course at Karmick Institute:
Course Name: Advanced Digital Marketing Course.
Duration of the course: It is a three-month course.
Course Fee: INR 18,000/-
Batch: Classroom batch with weekday/weekend flexibility.
The institute takes only 15 students per batch to focus on every individual.
Curriculum: The course includes ten core modules. Module XI is for live projects. Students implement all the learning in this live digital marketing project under the guidance of senior professionals.
Internship: Upon successful completion of the live project, candidates get a one-week on-job experience where they work alongside the Karmick Digital Marketing Team.
Certification: Upon course completion and successful project execution, candidates get a training and project completion certification. Besides, the institute prepares students for other relevant certifications from Google and Facebook.
The placement wing provides complete placement support to all candidates.
Contact Information:
116A, Purbalok (Premises No:1118)
Street No: 6th, Kolkata-700099
Phone: 98364-23755
Rank #9 Digital Marketing Courses in Kolkata
CALCUTTA MEDIA INSTITUTE-CMI
A wholly-owned subsidiary of ABP Pvt. Ltd., Calcutta Media Institute is Eastern India’s largest media group. Since its inception in 2011, it has been creating industry-ready professionals for the media, communication, and entertainment sector. Among the various courses, CMI is popular for its postgraduate diploma courses in partnership with IISWBM in:
Integrated marketing communication management
Broadcast management.
It has newly introduced digital marketing courses over the last two years. It offers digital marketing training at the postgraduate level, as a certification course and an online course. The courses at CMI fall under three the subheads of:
Postgraduate diploma courses.
Professional certificate courses.
Short-term courses.
Online courses.
Highlights of the digital marketing course at Calcutta Media Institute:
Course Name
Post Graduate Diploma in Digital Marketing and Social Media-PGDMM.
Professional Certificate Course in Digital Marketing.
Certificate Course on Digital Marketing Online.
Duration of the course:
The PGDMM is a one-year program
The certification course is a 48-hour classroom program.
The online course is the same as the certification course only on the online platform.
Course Fee:
The PGDMM is for INR 250,000 with INR 5,000 as library caution money.
The online and classroom certification courses are for INR 45,000 + GST.
Batch:
The PGDMM is a classroom program with two semesters.
The certification programs are on the online platform and in the classroom.
Curriculum:
The PGDMM comprises two semesters, with the second semester being hands-on training and internship. It is extensive in-depth training.
The faculty comprises eminent academicians and industry professionals.
The course structure includes theory, practical sessions, hands-on assignments, and industry internships.
The certification courses, both classroom, and online programs are in association with the Internet and Mobile Association of India. Candidates get hands-on training on the applications of digital marketing.
It includes 12 modules and an industry case study, and some take-home assignments.
Internship: In the PGDMM, candidates have an opportunity for an internship.
Certification:
The PGDMM prepares candidates for certification examinations from Google.
For the certification courses, students qualifying in the written examination at the end, of course, get a course completion certificate.
Contact Information:
501, Elgin Chambers
5th Floor, 1A,
Ashutosh Mukherjee Road, Kolkata-700020.
Phone: 98312-30988
Rank #10 Digital Marketing Courses in Kolkata
COMPETE INFOTECH ACADEMY
Compete Infotech Academy is a dedicated internet entrepreneurialism platform. It primarily is a digital marketing training institute and offers various courses related to digital marketing. The institute also caters to corporate training and workshops.
Some of its popular courses include:
Digital marketing.
Inbound marketing.
Entrepreneurship development.
Internet marketing.
Search engine optimization.
Pay per click management.
Mobile marketing
Personal branding, etc.
Their website has several useful free resources. The academy offers free demo classes before taking up a course. With all its courses related to digital marketing, Compete Infotech Academy is one of the top digital marketing training institutes in Kolkata.
Highlights of the digital marketing course at Compete Infotech Academy:
Course Name: Diploma in Digital Marketing.
Batch: Online and classroom platforms with weekday and weekend batches.
Curriculum: The course has 30 +2 modules. The 31st module concentrates on starting your digital marketing career. The final module is all about exam preparation for Google and Bing certifications.
Certification: Assistance in exam preparations for Google and Bing certifications.
Contact Information:
City Center 1, CD 271,
Saltlake Sector 1,
Opposite Seva Hospital, Near Saltlake,
Kolkata, West Bengal-700064
Phone: 94333-65039
FAQs
What is the duration of Digital Marketing courses?
The duration for a comprehensive digital marketing program is around 3 to 6 months (12 weeks-24 weeks). Practical assignments, case studies are also included in the course.
What is the best digital marketing course in Kolkata?
There are several top-notch digital marketing courses in the city. You should have a checklist in place when planning to enroll for a digital marketing course. Course curriculum, fee, duration are important criteria. Go for the institute that ticks all or most of your boxes in the checklist. The list here is of the top digital marketing courses online and offline.
What is the fee for Digital Marketing courses?
The course range can be very wide depending on the institute, the mode of training, and the brand name. The fee for a detailed digital marketing course can be anywhere between Rs 25000 to Rs 35000.
How to get started with digital marketing?
The first thing that you have to do is create a strong presence on the web. This would include setting up your website, having a content strategy in place, being active on social media channels, and interacting with potential customers on different digital marketing channels.
What is the salary of a digital marketing professional?
The average salary for a digital marketing professional ranges from 2l-6l with experience of up to 2 years. With experience the salary increases. It can go up to 15l-20l per annum and even more provided you have the relevant skills. It also depends on the size of the organization you work for and your skills of adaptability with the dynamic digital industry.
IN CONCLUSION
Digital Marketing is a skill that needs mastery by doing. It is learning by implementation all the way. It provides multiple career platforms, but only creativity in strategy and out of the box thinking can put you ahead of the rest. If you aspire to be a part of the digital revolution, want to be a digital marketer in a top forward-thinking company, you should pursue a course in digital marketing.
For Kolkata residents, this listicle gives information on some of the top digital marketing training institutes. Scan through the features to find a course that best fits your budget and needs. There are separate sub-speciality courses for SEM, SEO, SMM, etc., for candidates seeking a specialized digital marketing career.
In any case, digital marketing is an enormous field, and the knowledge from a training program is significantly helpful. The fund of digital marketing knowledge can only positively impact you, irrespective of whether you aim to be a professional, aim for a better career/salary, or embark on your own business.
A famous quote that reiterates the importance of learning is:
“An investment in knowledge pays the best interest.”–Benjamin Franklin.
