Digital Marketing Course by IIM SKILLS

The internet has changed our lives drastically. Today, our life revolves around screens, television screens, mobile, tablets, computers, or laptops. For almost all our activities, we use one device or the other. Consequentially, this has led to a shift in consumer behaviour.  A consumer behaviour shift necessitates a change in marketing strategies. As a result, most marketing today hovers around digital marketing, a medium where consumers are easy to target. Most metro cities have a high demand for skilled digital marketers, Kolkata included. Below is a list of the top 10 digital marketing training institutes in Kolkata. If you are from Chennai, you can check out our list of top digital marketing courses in Chennai.

Rank #1 Digital Marketing Courses in Kolkata

IIM SKILLS

IIM SKILLS is a brand of repute in the skills prep industry. Since its start five years ago, it has been crafting out in-demand courses in collaboration with academic and tech stalwarts. It has reached great heights in a short span, training 5000+ candidates across 35+ countries.

After the massive success of their flagship content writing course, they brought out the much-in-demand comprehensive digital marketing course. IIM SKILLS offers the best in class digital marketing courses iwith mentors who have extensive experience in the field.

IIM SKILLS has the goal of providing industry-relevant skills training that is affordable yet practical and relevant. Their courses are an enriching experience, with excellence at every level, empowering individuals to bring out their hidden potential and get gainful employment.

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Highlights of the digital marketing training course at IIM SKILLS:

• Course Name: Digital Marketing Master Course
• Duration of the course: It is a three-month course with 180 hours of training.
• Course Fee: INR 34,900 + GST
• Internship: Paid For 2 Months
• Batch: There are weekday and weekend batches.
• Curriculum: The 40 modules include:
  • Introduction to digital marketing.
  • Web development at WordPress (two modules).
  • Search engine optimization (four modules).
  • Search engine marketing (Google Ads, four modules).
  • Email marketing (four modules).
  • Inbound marketing (three modules).
  • Social media marketing (six modules).
  • Integrated digital marketing strategy (one module).
  • Web analytics (Google analytics, four modules).
  • Online reputation management (three modules).
  • Content writing and advanced blogging (three modules).
  • Media buying and planning (one module).
  • Affiliate marketing (one module).
  • Video marketing (YouTube, one module).
  • Marketing automation (one module).
  • Digital infographics resume creation (one module).
• The unique pedagogy is a blend of concept building with theory sessions and practical sessions with do at-home assignments.
• This comprehensive course educates candidates on various digital marketing tools and provides free tools worth 79K.
• Some of the tools include:
  • Facebook Ads.
  • Facebook Insights.
  • Ubersuggest.
  • YouTube Analytics.
  • SEMrush.
  • Google Trend.
  • Google Analytics.
  • Keyword Planner.
  • LinkedIn Ads.
  • MOZ.
  • Twitter Ads.
• Out of the 180 hours, 60 hours are learning sessions, and 120 hours are hands-on assignments on the various modules.
• The design of this course facilitates learning by doing and makes candidates industry-ready with all the practical assignments on live projects.
• Internship: A research-based internship program is a part of the course, but it is optional.
• Certification:
  • Google digital marketing certification (free).
  • Facebook Blueprint Certification (candidates have to pay for the FB exam).
  • HubSpot certification (free).
  • IIM SKILLS course completion certification (fee included in course fee).

Brand Partners for Placements

Contact Information:

Plot No 9, VIP Enclave, Kazi Nazrul Islam Avenue

Raghunathpur, Baguiati, Kolkata-700059

Phone: 99118-39503

Email: info@iimskills.com

Other Courses offered by IIM SKILLS:

• Content Writing Course
• Technical Writing Course
• GST Course
• CAT Coaching

Rank #2 Digital Marketing Courses in Kolkata

KOLKATA DIGITAL MARKETING INSTITUTE-KDMI

KDMI is a leading digital marketing training institute in Kolkata. It empowers students and professionals with futuristic digital marketing and related courses, opening up job opportunities for them.

The institute aims at providing an earning and learning platform for students as well as start-ups, helping them in terms of employment and launching their products and services effectively.

The courses on offer at KDMI include:

• Digital marketing course.
• SEO course.
• Web design and development course.
• Social media course.
• YouTube marketing course.
• Google Adword Course.

Highlights of the digital marketing course at KDMI:

• Course Name: Mixed Digital Marketing Training Program, a unique blend of online + offline.
• Duration of the course: It is a three-month course.
• Course Fee: INR 9,999/-
• Batch: This course is a mix of online and offline.
• Curriculum: It includes 100+ self-explanatory online video tutorials.
• The course is inclusive of 12 core digital marketing modules.
• The course comes with lifetime access to the course material and a three-month online/offline support.
• There are weekly doubt clarification sessions either at the centre or online.
• Each module has assignments to practice what students learn.
• Work on live projects ensures the implementation of skills.
• All students get access to KDMI private Facebook and Whatsapp groups to post general queries and get solutions.
• Business owners can expect support to digitalize their business.
• Internship: Students will get help for paid internships and digital marketing jobs.
• Certification: Upon successful course completion, students get the KDMI certification. KDMI also prepares students for certifications from Google, HubSpot, and SEMrush.

Contact Information:

KDMI, BF-305, BF-Block,

Near Baisakhi Island,

Salt Lake Sector-1, Kolkata-700064

Phone: 82104-30039

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Rank #3 Digital Marketing Courses in Kolkata

ADVANCED INSTITUTE OF DIGITAL MARKETING-AIDM

AIDM, with its inception in 2011, has an aim to bring about an awareness of the various digital marketing technologies, and how to use them to grow businesses.

Apart from courses in digital marketing, it offers courses on the sub-modules of search engine optimization, social media optimization, pay per click, Google analytics, and ethical hacking.

AIDM is one of the top digital marketing training institutes in Kolkata. It offers various levels of digital marketing courses, a certification program (diploma), a professional program (graduate), and also an advanced application (postgraduate).

Highlights of the digital marketing course at AIDM:

• Course Name:
  • Certification Programme in Digital Marketing-CPDM.
  • Professional Programme in Digital Marketing-PPDM.
  • Advanced Programme in Digital Marketing-APDM.
• Duration of the course:
  • CPDM is a one-month course.
  • PPDM is a three-month course.
  • APDM is a six-month course.
• Course Fee:
  • CPDM is for INR 15,000 +GST.
  • PPDM is for INR 30,000 + GST.
  • APDM is for INR 60,000 + GST.
• Batch: All courses are classroom training.
• Curriculum:
  • CPDM has 12 modules and live projects. It includes the fundamentals of affiliate marketing apart from the core modules.
  • PPDM covers 36 modules and is also inclusive of live projects. Modules of significance apart from core modules in this program are those of:
    • Penguin recovery process.
    • Utilizing groups and question-answer communities.
    • Case studies and Q&A.
  • APDM is extensive and covers 72 modules with live projects. The modules exclusive to this course are:
    • In-depth website monetization.
    • Ad writing techniques.
    • Campaign management.
    • Quora marketing.
    • Slide share document marketing.
    • E-commerce.
    • Conversion tracking.
    • Live SEO projects and case studies, and many more.
  • Certification: Candidates get 25+ job-oriented digital marketing certifications.

Contact Information:

238B, Prince Anwar Shah Road,

Lake Gardens, Kolkata 700045

Phone: 98308-40870

Rank #4 Digital Marketing Courses in Kolkata

NIHT

A division of NIHT Infosolution Private Limited, NIHT, is an ISO 9001:2008 certified Google certified partner agency in Kolkata. Since its inception in 2005, it has successfully trained 20156+ students and counting.

NIHT aims at transforming freshers into globally recognized digital marketers. Apart from digital marketing training, it also caters to courses in new-age learning such as:

• Amazon marketplace.
• Creative designing.
• Ecommerce development.
• Video editing.

NIHT is one of the top digital marketing training institutes in Kolkata with experienced mentors and a current course structure.

Highlights of the digital marketing course at NIHT:

• Course Name:
  • Digital Marketing Course from DMI Ireland.
  • A Certification Course in Digital Marketing.
  • Digital Marketing Master Course.
• Duration of the course: While the DMI Ireland and Certification course are for 96+ hours, the Master course is for 220+ hours.
• Batch: A classroom-based training for all three courses.
• Curriculum: The DMI Ireland course provides DMI membership that gives access to connect with over 47k members globally.
• The DMI course is extensive and comes with a globally recognized certification and mastery in the latest toolkits.
• The master course includes 14 modules. These modules discuss topics such as:
  • AI in digital marketing.
  • AR, VR, and live streaming.
  • Gamification.
  • Viral marketing.
  • Psychographic marketing, and so on.
• The master course also provides on-job training.
• Internship: All three courses have paid internships.
• Students taking up any of these courses benefit from placement assistance and excellent mentor support.
• Certification: The courses come with 14+ certifications.

Contact Information:

25 Ganesh Chandra Avenue

Calcutta Metropolitan Road, Chandni Chowk

Makalhati Mauza, Kolkata-700013

Phone: 98302-69100

Rank #5 Digital Marketing Courses in Kolkata

SK WEB WORLD

SK Web World is a website design and development company doubling up as a digital marketing training institute in Kolkata. It is primarily into providing all services related to:

• Internet marketing.
• SEO services.
• Social media marketing.
• Content writing.

Be it mobile marketing, video marketing, web content writing, product descriptions, WordPress and SEO services, or marketing on social media channels; the institute caters to it all.

SK Web World over ten years of service offer courses in:

• SEO training.
• Digital marketing training.
• Graphic design.
• Web design and development.
• Basic computer training.

Highlights of the digital marketing course at SK Web World:

• Course Name: Advanced Digital Marketing Training Course.
• Duration of the course: It is a three-month course for the weekday batch and five to six months for the weekend batch.
• Course Fee: INR 15,000 with an option of payment in three instalments.
• Batch: The institute offers online and classroom training, weekly three days of class with a doubt clearing session. There are night classes for working professionals.
• Curriculum: The course includes 15 core modules of digital marketing.
• There is live project exposure at the end of each module.
• The course includes 85 class hours and 15+ assignment hours.
• The program guides trainees on how to earn through digital marketing:
  • As a professional
  • A trainer
  • As a freelancer or
  • As a consultant.
• Internship: It includes a two-month paid internship program. Students also get 100% placement support.
• There are mock interview sessions helping students in job placement.
• Certification: A minimum of 75% marks and 80% attendance guarantees certification.

Contact Information:

105/34A 1^st Floor, Dum Dum Road,

Seal Colony, P.O.-Motijheel,

P.S.-Dum Dum, Kolkata-700074

Phone: 86973-08474

Rank #6 Digital Marketing Courses in Kolkata

PROMOZSEO

PromozSEO is a premium digital marketing training institute. It also offers training on:

• Search engine optimization.
• Social media marketing.
• Content writing training.
• Blogging.
• YouTube marketing.
• PHP and web designing training.

They aim at providing affordable, hands-on practical training to create industry-ready professionals. The extensive course curriculum and intensive training at PromozSEO provide students with a competitive edge in the job market.

Highlights of the digital marketing course at PromozSEO:

• Course Name: Digital Marketing Training.
• Duration of the course: 120 hours.
• Course Fee: Affordable course fee.
• Batch: Both classroom and online training are available with weekday and weekend flexibility.
• Curriculum: The course is extensive, with 17 chapters covering 65 advanced modules.
• The trainer has 11+ years of experience.
• It includes assignment based internet marketing classes with question and answer sessions.
• A small batch size of no more than four students enables individual attention.
• 98% of the classes are practical and interactive, with only about 2% theory.
• There is complete placement support for all candidates as well as freelance project guidance.
• Certification: Candidates get a digital marketing certification upon course completion.

Contact Information:

Harish Chandra Dutta Road

Panihati, Kolkata-700114,

Phone: 72785-81909

Rank #7 Digital Marketing Courses in Kolkata

WHITE HAT ACADEMY

White Hat Academy is a digital marketing training institute in Kolkata. The training at White Hat Academy is by top industrial experts and certified professionals. The academy has a state-of-the-art infrastructure.

The White Hat Academy has a tie-up with a lot of corporate firms, IT SMEs, and guides the trainees for job opportunities. The courses on offer include:

• Digital marketing training.
• SEO training.
• PPC training.
• Analytics training.

Highlights of the digital marketing course at White Hat Academy:

• Course Name: Digital Marketing Course.
• Duration of the course: It is a four-month course (48 hours of theory and 30 hours of practicals).
• Course Fee: INR 30,000 one time or INR 32,000 in four instalments.
• Batch: The Saturday-only batches are from 9 a.m. to 12 noon and 1 p.m. to 4 p.m. The Sunday batches are online via Skype/Hangouts from 2 p.m. to 5 p.m. The weekday batches are from Monday to Friday, from 6.30 p.m. to 8 p.m.
• Curriculum: The course comprises 10 core modules.
• It is inclusive of project management, multilingual SEO techniques, client communication, best practices, etc.
• The training has practical exposure to live international projects. It also offers 100% job placement support.
• Certification: The training includes 100% assistance with globally recognized Google Adwords exams.

Contact Information:

DN Block, Sector-V,

Bidhannagar, Kolkata–700091

Phone: 99031-94492

Rank #8 Digital Marketing Courses in Kolkata

KARMICK INSTITUTE

Karmick Institute is an IT training provider which doubles up as a digital marketing training institute in Kolkata. It is one of the leading institutes providing a comprehensive range of IT courses. It is a wing of Karmick Solutions Private Limited that has a global clientele and is a pioneer offshore software development firm.

Karmick Institute has a modern infrastructure with high-end computers, functional internet connectivity, and a 24×7 power backup. The placement wing takes care of the job opportunities for the students in various courses. It has an excellent track record of placing its students in reputable companies across the country. The range of courses at Karmick Institute includes:

• Basic and advanced PHP courses.
• Python.
• iOS.
• Android.
• Basic and advanced web design & UX/UI.
• Hybrid app development.
• Basic asp.net.
• Advanced digital marketing.
• JS framework.
• Software testing.
• Corporate training.

Highlights of the digital marketing course at Karmick Institute:

• Course Name: Advanced Digital Marketing Course.
• Duration of the course: It is a three-month course.
• Course Fee: INR 18,000/-
• Batch: Classroom batch with weekday/weekend flexibility.
• The institute takes only 15 students per batch to focus on every individual.
• Curriculum: The course includes ten core modules. Module XI is for live projects. Students implement all the learning in this live digital marketing project under the guidance of senior professionals.
• Internship: Upon successful completion of the live project, candidates get a one-week on-job experience where they work alongside the Karmick Digital Marketing Team.
• Certification: Upon course completion and successful project execution, candidates get a training and project completion certification. Besides, the institute prepares students for other relevant certifications from Google and Facebook.
• The placement wing provides complete placement support to all candidates.

Contact Information:

116A, Purbalok (Premises No:1118)

Street No: 6^th, Kolkata-700099

Phone: 98364-23755

Rank #9 Digital Marketing Courses in Kolkata

CALCUTTA MEDIA INSTITUTE-CMI

A wholly-owned subsidiary of ABP Pvt. Ltd., Calcutta Media Institute is Eastern India’s largest media group. Since its inception in 2011, it has been creating industry-ready professionals for the media, communication, and entertainment sector. Among the various courses, CMI is popular for its postgraduate diploma courses in partnership with IISWBM in:

• Integrated marketing communication management
• Broadcast management.

It has newly introduced digital marketing courses over the last two years. It offers digital marketing training at the postgraduate level, as a certification course and an online course. The courses at CMI fall under three the subheads of:

• Postgraduate diploma courses.
• Professional certificate courses.
• Short-term courses.
• Online courses.

Highlights of the digital marketing course at Calcutta Media Institute:

• Course Name
  • Post Graduate Diploma in Digital Marketing and Social Media-PGDMM.
  • Professional Certificate Course in Digital Marketing.
  • Certificate Course on Digital Marketing Online.
• Duration of the course:
  • The PGDMM is a one-year program
  • The certification course is a 48-hour classroom program.
  • The online course is the same as the certification course only on the online platform.
• Course Fee:
  • The PGDMM is for INR 250,000 with INR 5,000 as library caution money.
  • The online and classroom certification courses are for INR 45,000 + GST.
• Batch:
  • The PGDMM is a classroom program with two semesters.
  • The certification programs are on the online platform and in the classroom.
• Curriculum:
  • The PGDMM comprises two semesters, with the second semester being hands-on training and internship. It is extensive in-depth training.
  • The faculty comprises eminent academicians and industry professionals.
  • The course structure includes theory, practical sessions, hands-on assignments, and industry internships.
  • The certification courses, both classroom, and online programs are in association with the Internet and Mobile Association of India. Candidates get hands-on training on the applications of digital marketing.
  • It includes 12 modules and an industry case study, and some take-home assignments.
• Internship: In the PGDMM, candidates have an opportunity for an internship.
• Certification:
  • The PGDMM prepares candidates for certification examinations from Google.
  • For the certification courses, students qualifying in the written examination at the end, of course, get a course completion certificate.

Contact Information:

501, Elgin Chambers

5th Floor, 1A,

Ashutosh Mukherjee Road, Kolkata-700020.

Phone: 98312-30988

Rank #10 Digital Marketing Courses in Kolkata

COMPETE INFOTECH ACADEMY

Compete Infotech Academy is a dedicated internet entrepreneurialism platform. It primarily is a digital marketing training institute and offers various courses related to digital marketing. The institute also caters to corporate training and workshops.

Some of its popular courses include:

• Digital marketing.
• Inbound marketing.
• Entrepreneurship development.
• Internet marketing.
• Search engine optimization.
• Pay per click management.
• Mobile marketing
• Personal branding, etc.

Their website has several useful free resources. The academy offers free demo classes before taking up a course. With all its courses related to digital marketing, Compete Infotech Academy is one of the top digital marketing training institutes in Kolkata.

Highlights of the digital marketing course at Compete Infotech Academy:

• Course Name: Diploma in Digital Marketing.
• Batch: Online and classroom platforms with weekday and weekend batches.
• Curriculum: The course has 30 +2 modules. The 31^st module concentrates on starting your digital marketing career. The final module is all about exam preparation for Google and Bing certifications.
• Certification: Assistance in exam preparations for Google and Bing certifications.

Contact Information:

City Center 1, CD 271,

Saltlake Sector 1,

Opposite Seva Hospital, Near Saltlake,

Kolkata, West Bengal-700064

Phone: 94333-65039

FAQs

• What is the duration of Digital Marketing courses?

The duration for a comprehensive digital marketing program is around 3 to 6 months (12 weeks-24 weeks). Practical assignments, case studies are also included in the course.

• What is the best digital marketing course in Kolkata?

There are several top-notch digital marketing courses in the city. You should have a checklist in place when planning to enroll for a digital marketing course. Course curriculum, fee, duration are important criteria. Go for the institute that ticks all or most of your boxes in the checklist. The list here is of the top digital marketing courses online and offline.

• What is the fee for Digital Marketing courses?

The course range can be very wide depending on the institute, the mode of training, and the brand name. The fee for a detailed digital marketing course can be anywhere between Rs 25000 to Rs 35000.

• How to get started with digital marketing? 

The first thing that you have to do is create a strong presence on the web. This would include setting up your website, having a content strategy in place, being active on social media channels, and interacting with potential customers on different digital marketing channels.

• What is the salary of a digital marketing professional?

The average salary for a digital marketing professional ranges from 2l-6l with experience of up to 2 years. With experience the salary increases. It can go up to 15l-20l per annum and even more provided you have the relevant skills. It also depends on the size of the organization you work for and your skills of adaptability with the dynamic digital industry.

IN CONCLUSION

Digital Marketing is a skill that needs mastery by doing. It is learning by implementation all the way. It provides multiple career platforms, but only creativity in strategy and out of the box thinking can put you ahead of the rest. If you aspire to be a part of the digital revolution, want to be a digital marketer in a top forward-thinking company, you should pursue a course in digital marketing.

For Kolkata residents, this listicle gives information on some of the top digital marketing training institutes. Scan through the features to find a course that best fits your budget and needs. There are separate sub-speciality courses for SEM, SEO, SMM, etc., for candidates seeking a specialized digital marketing career.

You can also check the top digital marketing courses in Mumbai here.

In any case, digital marketing is an enormous field, and the knowledge from a training program is significantly helpful. The fund of digital marketing knowledge can only positively impact you, irrespective of whether you aim to be a professional, aim for a better career/salary, or embark on your own business.

A famous quote that reiterates the importance of learning is:

“An investment in knowledge pays the best interest.”–Benjamin Franklin.

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