Digital marketing is a booming industry with a growing number of job openings. It is a viable career for anyone looking for high pay jobs. In this article, we have outlined the course information, along with the course duration and costs, for people who are seeking the top digital marketing courses in Springs. Anyone wishing to improve their digital skills can use this extensive guide.
“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is.”- Scott Cook, Founder, and Chairman of the Executive Committee. On reading the above quote stated by Scott Cook, don’t you see that this has already taken its place in the market?
Yes, today’s Internet-based society has made it incredibly simple for any firm to connect with potential clients. It depends on how successfully our brand connects with the relevant consumers. Every type of business, from small startups to established corporations, uses the internet as a marketing tool to promote their brands online in today’s world.
Now, why do you believe that online advertising is given such a high priority? It’s pretty easy; in the past, we had media outlets like TV, radio, newspapers, and magazines through which we could promote our businesses. These channels are still in use today, but they have changed to become more digital.
Table of Contents
What is Digital Marketing?
Why Digital Marketing is important?
Eligibility Criteria for Digital Marketing Courses in Springs
The reason why one should choose Digital Marketing as a Career
Top 5 Digital Marketing courses in Springs
Conclusion
FAQ’s
What is Digital Marketing?
Digital Marketing is the method of promoting any recent brand into the market digitally along with traditional marketing methods. Anyrecentbrandthataimstosucceedinthecurrentmarketmustincorporatedigitalmarketingstrategiesintoitsoverallbusinessplan.
To begin with the list of Digital Marketing Courses in Springs. Let’s try and understand why Digital Marketing has an important role in today’s market.
The very main objective of using Digital Marketing is its affordability which is less expensive than other marketing strategies to reach potential customers. Digital Marketing hence saves money and reaches out to more customers. Business and marketing strategies have altered in line with technological advancements.
The majority of firms go digital by establishing an online presence through digital marketing. Digital marketing is both affordable and focused on getting results. Currently, customers and business owners may connect and interact online thanks to digital marketing, which is the preferred and popular type of marketing.
It is Simpler to Connect with the Potential Customers Who Would Buy Your Goods or Services
To attract new clients, there were times when traditional marketing techniques including hangouts, email, broadcasting, cold phoning, print ads, and more were used. Nowadays, PPC, Social Media Marketing, SEO strategies, and more have helped us attract an increasing number of targeted clients.
Hats off to the digital marketing sector for making the marketing approaches much more straightforward. In the end, digital marketing enables you to carry out the research required to establish your customer personas and hone your approach to make sure you’re interacting with customers who are most likely to make a purchase.
Evaluation of Campaign Performance and Changes
Analyzing your campaign becomes crucial to gain insightful information. A smart data-driven marketing plan that uses a little digital marketing budget can help you reach a sizable and relevant audience. By implementing various digital marketing techniques, such as precise and data-driven audience identification, matching the appropriate offers and name of the brand with the appropriate audience, etc., you may boost the number of conversations you have with your audience.
The best thing is that you can identify the weak points in the campaign, figure out where buyers lost interest, and then change the web page or content to make it more engaging. Even with a small budget, you can test various ad variations to see which one performs the best.
Additionally, if the campaign is yielding positive results, you may continue using it to further improve your results as the majority of platforms (such as Facebook or Google) compile information about the effectiveness of your ads and gradually enhance targeting. By tracking these, you can compare the performance of your current initiatives and simply assess how efficient your digital marketing is.
Make the Most of Social Media
You can successfully market yourself even if you have a tight budget and don’t want to spend a lot on advertising. A very cost-effective method of marketing is to write a series of social media articles about a hot issue or one that is relevant to your company, utilizing the appropriate hashtags, etc. You’ll get traffic from people who are interested in and related to your subject.
Simply opening an account on a social media platform, such as Facebook, Twitter, or Instagram, can allow you to sell your company or brand to a potentially enormous audience with a very small-time commitment.
Eligibility Criteria for a Digital Marketing Course in Springs
Thesamerequirementsapplytooverseasapplicants: theymusthaveearnedtheirdiplomaoranequivalentdegreefromaninstitutionoruniversitythatisregardedaslegitimateintheirhomecountry. There are no restrictions on the study area or channel for taking Digital Marketing Courses in Springs. You can enroll in this course regardless of your specialization, whether you’re an IT worker, an engineer, a business owner, or anything else.
It’s not necessary to have a degree in business or any marketing-related field. To add to that, I want to let you know that there are few Digital Marketing Courses in Springs that are only open to professionals and not to students from any subject, and that these programs require a few years of work experience. The bulk of digital marketing courses, however, do not require prior professional experience.
Reasons Why One Should Choose a Career in Digital Marketing
Nowadays, everyone searches the internet for the answers they need. Everything that can be answered on Google is.
someone looking to launch a new business or grow an already established one.
IIM SKILLS is well renowned for its online coaching that offers a Master’s in Digital Marketing Courseto anyone looking for Digital Marketing Courses in Springs. They offer skill-based instruction, and according to the top educational blogs, they are ranked no. 1.
Their main goal is to upskill individuals and instill confidence in them so that they can weather any market turbulence. This program includes two months of paid internship in addition to three months of live training. 15+ Live Projects and 10+ Case Studies will be assigned to you to complete. Candidates who sign up for this course will get access to tools worth $80,000.
Candidates will receive a master’s certification from IIM SKILLS and 13 additional Certifications in preparation from Google, Facebook (Meta), and HubSpot upon completion of the program.
Course Module
Introduction to Digital Marketing
Web Development at Word Press
SEO, Search Engine Marketing
Email and Inbound Marketing
Integrated Digital Marketing Strategy
Social Media Marketing
Video Marketing
Affiliate Marketing
ORM
Content Writing and Advanced Blogging
Marketing Automation
Digital Infographics Resume Creation
Course Fees: 6,253.46 South African Rands
2. Hubspot
Hubspot Academy is one of the well-known training institutes that provide Digital Marketing Courses in Springs. They are known worldwide for their excellence in delivering modulated courses that suit every candidate – a student, working Professional, Manager, and more. The course modules have been designed taking the current marketing trends and the syllabus is updated to date.
Those who can look up to this course are those who have graduated from a recognized institution. It may not be specifically Commerce or Marketing, but those from IT are also eligible to take up the course. These courses are also for entrepreneurs who run their businesses, an IT graduate or Engineer who is interested can take this course.
Course Module
There are 9 modules they provide.
Fundamentals of Digital Marketing
Creating a Framework for Building Content Creation
Ways to look at How SEO Strategy suits your business.
Ways of Improving website performances
Learning about how to Create Quality Blog Content
Learn how to Develop a Social Media Strategy
Paid Search Advertising
Ways to Create a high-performance Email.
Course Highlights
Free Online Course
The course consists of 9 lessons with 37 videos and 11 quizzes.
Globally recognized Certifications
3. IIDE Digital Marketing Courses in Springs
For those who are looking for the best Digital Marketing Courses in Springs, IIDE is one of the leading online institutes that work Globally. They have been Awarded Best Digital Marketing Institute by World Education Congress Awards 2021. They offer customized courses that are updated, brief and relevant to the current market. And have trained more than 1lac+ students, who have been placed in reputed companies.
Live Project– (Social Media Advertising) + Final Project
Course Highlights
100+ hrs of Live Class
50+ HRS of Video
1- on – 1 mentoring Session
20+ Industry Tools Mastery
In-Class Live Presentations
7+ Live Projects & Practice Assignments
100% Placement Assistance
Resume & Interview Training
Candidates receive 12+ certificates on completion of all modules.
Candidates will be asked to complete 7 Assignments and 1 final project.
Course Fees: 88,983 INR + Taxes
Duration: 4-5 months
4. WITS University
WITS University is well-known for its excellence in research and academics. Numerous undergraduate and graduate programs are available at Wits, and these programs and degrees are recognized worldwide. WITS University is ranked 2nd for Digital Marketing Courses in Springs course. And is one of the Top 100 universities in Africa.
Course Modules:
Give a complete picture of What Digital Marketing is.
Integrated Marketing Communication (IMC)
Learn about the types of websites and technologies involved in these websites.
Digital Marketing Strategy
To manage user experiences, Call to Action, and Conversion Marketing.
Developing and carrying out mobile marketing plans.
Learning about social media, Content Creation.
Online community management
Online Reputation Management
On and Off-Site SEO
Introduction Email Marketing
Creation and Acquisition of email databases
Learn about types of paid advertising like Google Adwords, affiliate marketing, social media, and display paid advertising.
Google Analytics, Google Webmaster Tools, and Social Media Insight Tools.
Course Highlights:
Owners of businesses, marketing specialists who need expertise in digital marketing, and project managers who work in the online environment can take up this course.
Course Duration: 14 weeks
Course Fees: USD 784
5. Digital School of Marketing (DSM)
TheDigitalMarketingCoursesfromDSMhavereceivedboardcertificationfromMICT (MediaInformationandCommunicationTechnology). Their well–designedcourseshavemetindustryrequirements,thankstothiswell–knownemblem. If you are looking out for Digital Marketing courses in Springs well, DSM is a well-known institute for Digital Marketing.
Learn WordPress to build and customize your website. Learn different techniques to use plugins.
Designing techniques to search and display paid advertisements through Google’s ads platform.
How to create pertinent social media advertising to reach your target audience on various social media platforms.
How to segment and plan an email campaign to generate leads.
How to exploit the user behavior of your target market to develop advertising and marketing strategies for mobile.
How to create a comprehensive campaign integrating all aspects of digital marketing into your business’s goals and strategy
How to write advertising and marketing content that will appeal to and attract your target audiences.
The best ways to create several types of content marketing copy for your particular target group.
Market Strategy – How to strategically employ each digital platform in a corporate setting.
Project Management – How to lead and manage large project teams for successful outcomes.
Fundamental marketing management communication ideas are at the heart of any marketing effort.
Learn the Principles of Brand Management – Discover the guidelines for maintaining a brand effectively.
Basics of Public Relations in the Digital Environment
Course Highlights
This course can be taken by any professional who would want to upskill digital marketing. Any individuals who are looking forward to working in a corporate company for marketing and advertising sectors. Any existing working professionals who are looking for an edge in the working environment.
Course Duration: 3-4 months
Course Fees: Kindly get in touch with the institute for more details.
6. Udemy
Established in 2010, Udemy is a well-known online university with a global following. 74,000 educators are currently teaching 213,000 courses on Udemy. They provide a large range of programs, and one of them is the Digital Marketing Courses, which is endorsed by numerous industry experts around the world.
Based on industry trends, learner and organization feedback, and course module development, the course has been created. The most crucial thing is that they continually update their courses to keep organizations and applicants ahead of the curve.
Course Highlights
12 Modules in One-course
Marketing Research
WordPress
Email Marketing
Copywriting
Search Engine Optimisation
YouTube Marketing
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest, Quora)
LinkedIn Marketing
App Marketing
Google Adwords
Facebook Ads
Google Analytics
You will be capable of successfully identifying the target audience across the main internet marketing platforms by the completion of this course. All of the suggested tactics, advice, and resources are either free or affordable.
Course Duration
22.5 hrs On-demand Video
35 articles
8 downloadable resources
Life Time Access
Course Fees: 3,400 INR
Who Can Take Up This Course
Business entrepreneurs preparing for launch who are unsure about where to begin
Those who run websites and are having trouble increasing traffic and sales
Anyone wishing to enhance their resume with highly in-demand talents.
Frequently Asked Questions FAQs
Q1. What is Digital Marketing?
Digital Marketing is the method of promoting any recent brand into the market digitally along with traditional marketing methods. Is also called Online Marketing with helps the brand to reach out to its potential clients through digital Marketing Strategies like SEO Marketing, PPC, Email Marketing, Content Marketing, and more.
Q2. Is it difficult to apply for Digital Marketing Courses in Springs?
No, there are several reputable colleges where students can enroll in digital marketing courses. Both candidates from India and candidates from outside must possess a basic graduation degree from an accredited university. A list of reputable institutions that provide Digital Marketing Courses in Springs has been discussed. Anyone who wants to apply for this course must meet the requirements.
Q3. What is Data-Driven Marketing?
Data-driven marketing refers to tactics and procedures that make use of data to understand clients’ needs more thoroughly. You are empowered to make better decisions, further, improve and personalize the customer experience, and increase sales when you comprehend the who, what, where, when, and why of how customers react to your marketing activities.
Q4. What are you going to study in Digital Marketing?
Introduction to Digital Marketing
Website Design and Development
In-Depth knowledge of SEO
Search Engine Marketing
Social Media and Content Marketing and Strategies
Web Analytics
Planning and Purchasing Digital Media
Email Marketing
Web Remarketing
Design Essentials
The Management of Online Reputation
Influencer & Podcast Marketing
Marketing Automation
Q5. What is the salary of a Digital Marketer?
The pay scale merely depends on the years of experience in a particular field:
The average pay scale for a Digital Marketing Intern is 1.8L p.a to 5.0L p.a INR.
The average pay scale for a Digital Marketing Manager is 6.4L p.a to 18.5L p.a INR
The average pay scale for a Digital Marketing Executive is 2.7L p.a to 5.2L p.a INR
Conclusion
We observe significant technological advancements in the modern internet era, and the field of digital marketing is no exception. As already stated, the reason why digital marketing is so popular right now is that it makes it simpler for us to connect with our target customers. Additionally, with a thorough evaluation of a company’s success rates, we can always make changes to improve our business through digital marketing. We hope to have provided all the information about the Digital Marketing Courses that is necessary for you to make an informed decision about what is best for you from a career viewpoint.
Ever wondered how E-commerce platforms like Amazon or OTT platforms like Netflix offer you suggestions based on your view/purchase history? This is due to the collection of data and the study of user behavior which are done by business analysts. Sounds cool, right? And what if we tell you that you can also become a Business Analyst by pursuing a course in Business Analytics? And that too, in the land of the “Ascending Dragon,” i.e., Vietnam? Keep reading to know more about the various business analytics courses in Vietnam.
Table of Contents
What is Business Analytics?
The Four Types of Business Analytics
Industry Applications of Business Analytics
Use Cases of Business Analytics
Job roles in Business Analytics
Best Business Analytics Courses in Vietnam
Frequently Asked Questions
What is Business Analytics?
Before you get to know about the various kinds of business analytics courses in Vietnam, you must have a basic understanding of business analytics. To put it simply, the process of turning data into insights to enhance business decisions is known as business analytics. The insights are created from the data gathered with the help of tools related to data management, forecasting simulation, data mining, predictive modeling, and optimization.
Although statistical, operational, and quantitative analysis plays a significant role in business analytics, creating data visualizations to explain your results and influence business decisions is the end goal.
To succeed in this sector, it is crucial to possess a solid technical background along with effective communication abilities. Keep reading this article to find out about the various business analytics courses in Vietnam that you can pursue to enhance your career prospects.
The Four Types of Business Analytics
Business analytics is all about gaining insights and improving the strategic decision-making process. Businesses rely on three different forms of analytics to help them make these decisions: Descriptive Analytics, which explains the impact of what had already occurred; Diagnostic Analytics, which explains why that something had occurred; Predictive Analytics, which inform us what might happen; and Prescriptive Analytics, which inform us what ought to occur going forward.
Descriptive Analytics:
This type of analytics is concerned with representing what happened in the past. It analyses the historical data of a business using two main techniques – data mining and data aggregation. Although descriptive analysis can provide insightful information on its own via visual data representations like pie charts, line charts, and bar charts, it often serves as the groundwork for future analysis.
Any conclusions from descriptive analytics should be clear enough for the general corporate audience to understand because it employs relatively straightforward analysis methodologies.
Hence, in many firms, descriptive analytics are the foundation of everyday reports. Some examples of descriptive analysis are Annual Revenue reports, Google Analytics tool, and Social Media, all of which provide data that can be aggregated easily to give a comprehensive picture of a business’s operations.
Diagnostic Analytics:
One of the four major types of analytics used to determine the causes of past events is diagnostic analytics. Drill-down, data mining, data discovery, and correlations are some of the strategies that define it. Diagnostic analytics examines data to understand the primary causes of the incidents.
It helps in determining the factors and circumstances that contributed to a particular result. For the analysis, likelihoods, probabilities, and the distribution of outcomes are typically used. It provides thorough insights into a particular problem for which a business must have access to comprehensive data.
Predictive Analytics:
Predictive Analytics is a more sophisticated form of data analysis that uses probabilities to predict what might happen in the future for a company/business. Prescriptive analytics uses data mining, just like descriptive analytics, but it also employs machine learning techniques and statistical modeling to determine the likelihood of future outcomes based on prior data.
Machine learning algorithms use the data that is already available to make predictions by making the most accurate assumptions to fill in the gaps. The solutions to challenges and growth opportunities of a company can then be found using these projections.
For instance, businesses are using predictive analytics to optimize marketing campaigns by spotting cross-selling opportunities, preventing fraud by looking for behavioral patterns among criminals, and lowering risk by identifying which customers are most likely to fall behind on payments based on past behavior.
Deep learning is a subset of predictive analytics that imitates human decision-making to provide even more accurate predictions. For instance, deep learning is being utilized in the medical industry to classify digital medical pictures like MRI scans and X-rays to produce an automated forecast for doctors to use in making patient diagnoses.
Prescriptive Analytics:
Prescriptive analytics identifies the optimum course of action for businesses using statistical methods drawn from mathematics and computer science. Despite being closely related to both predictive and descriptive analytics, prescriptive analytics emphasizes practical insights rather than data monitoring.
This is accomplished by compiling information from a variety of predictive and descriptive sources and using it to inform decision-making. Then, algorithms construct and recreate potential choice patterns that might have diverse effects on an organization. Prescriptive analytics can assess the effects of a choice based on several future possibilities and then suggest the best course of action to pursue to meet a company’s objectives.
The use of prescriptive analytics has great business advantages. It enables teams to see the best course of action before making decisions, saving time and money and assuring the best results possible. An example of the usage of this analytics is in healthcare where decision-makers use prescriptive analytics to improve business results by suggesting the best course of action for patients and providers.
Industry Application of Business Analytics
As can be inferred from the above information, business analytics can be applied through various industries for various purposes. For example, Credit card companies can gather data about a user’s purchase history, financial situation, demographics, behavior trends, and lifestyle habits for various purposes such as detecting potential credit risks, personalizing loan packages for each user, preventing identity theft, etc.
CRM systems examine significant performance metrics, including demographics, purchasing trends, socioeconomic data, and lifestyle, to improve customer relations and retain customer loyalty. By poring over data that describes high-performing individuals, such as educational background, attrition rate, the average length of employment, etc., business analysts aid the process of hiring in companies and assist HR by predicting the ideal matches between the firm and candidates using this data.
In some instances, the information can even assist in predicting employment requirements before a position is posted. Furthermore, business analysts use data to explain to stakeholders how certain factors affect the operations of a company. Companies can streamline inventory management, hazards, and supply-chain management to achieve optimum efficiency by identifying factors like equipment downtime, maintenance expenses, and inventory levels.
They also aid with marketing by optimizing advertising campaigns, devising strategies for social media penetration, identifying viewer likes/dislikes, etc by evaluating marketing and advertising indicators, determining consumer behavior and the target demographic, and examining market trends.
Business Analytics help in churn prevention. Churn is a measure of how many subscribers or customers discontinue doing business with a company or their rate of attrition. Low churn rates are essential for profitable businesses, as is the replacement of any lost clients. The cost of acquiring new clients is also higher than the cost of keeping the ones you already have. A business analyst can help detect dissatisfaction of customers and the most likely risks or departures by employing predictive analysis.
Business Analytics aids in the personalization of e-commerce. To personalize their consumers’ buying experiences, online retailers like Amazon collect, handle, and analyze customer data. Vendors can provide suggestions and boost the possibility of more sales by personalizing the experience.
Equipment maintenance, both planned and unexpected, is inevitable for businesses. Business analysts use data to build metrics regarding maintenance lifecycles to forecast upcoming maintenance requirements and prevent expensive unplanned downtime.
Business Analytics helps in detecting insurance fraud. For both businesses and their clients, insurance fraud is expensive. In the US, fraud costs businesses in the medical insurance sector $68 billion a year, which is especially true. Big data processing by business analysts allows investigators to spot and stop any fraudulent behavior by processing billions of billings and claim records.
Job Roles in Business Analytics
Before exploring the best business analytics courses in Vietnam, let us give you a brief overview of the kind of job roles that exist in the field of business analytics. Since the field of business analytics is not yet saturated, you have plenty of options to choose from.
You can become a Data Scientist (who uses software technologies such as Python, SQL, and SAS) to qualitatively interpret data, a data analyst who analyses data to address specific business roadblocks, a or data engineer who creates, upgrades, maintains and assesses the data infrastructure to make sure it can support algorithms developed by the data scientists.
The database administrator oversees the proper use and functioning of enterprise databases and the backup and restoration of essential data, and the data architect is in charge of drafting the blueprints for data management, which enables the centralized, integrated, and safe use of databases.
These are just some of the roles available in the fastest-growing job field of business analytics. To meet the requirements of the job that you are interested in, you need to pick the right course for it. The following section is our top picks for business analytics courses in Vietnam. Go through it carefully and visit the respective websites of the respective institutions to know more and make your decision.
Best Business Analytics Courses in Vietnam
To help you kickstart your career in the field of business analytics, here is a comprehensive list of the Best Business Analytics Courses in Vietnam:
1. ExcelR
ExcelR is a pioneer training institute that offers 75+ technical and management training courses in more than 40 countries. The Certified Business Analytics course that they offer is in partnership with IBM, an American MNC tech giant.
According to their website, their Business Analytics course can be taken up by professionals/freshers from any field who have good logical and analytical skills, graduates from any field of commerce, science and engineering, accounting and finance professionals, management professionals, and KPO and BPO professionals, as they can consider making a logical move to the field of business analytics to enhance their careers.
The course curriculum of ExcelR is a precise match with the market requirements and it consists of topics like Business Statistics, Power BI, SAS, Excel (Basics to Advanced), MySQL, Tableau, R Basics, Agile, Python Basics, etc. Enrolled students will have a blended mode of learning with access to both live and recorded sessions.
They will have assignments and chances to work on live projects to enhance their learning experience and give them a practical application of their course syllabus.
Apart from this, those who enroll in this course will also get post-training support till they master the concepts and will get end-to-end placement assistance with mock interviews, building resumes, etc and they will receive internship offers through the placement cell of ExcelR. For fee structure and other details related to the business analytics courses in Vietnam that they offer, visit their official website.
If you want to do short-term business analytics courses in Vietnam, NobleProg is one of the best choices. NobleProg, a Poland-based training, and consultancy firm with branches all over the world offer some of the best business analytics courses in Vietnam, both onsite or online sessions through remote desktops, and these are led live by qualified instructors.
Their courses are offered at Ly Thai To, Hanoi, Saigon Tower, and Saigon Centre Tower 1, Ho Chi Minh City, and also through Robotic Process Automation (RPA) at Saigon Centre Tower 1.
Their range of courses in Business Analytics includes Adobe Analytics Training Course, MATLAB for Prescriptive Analytics Training course, MATLAB for Predictive Analytics Training Course, From Data to Decision with Big Data and Predictive Analytics Training Course, AWS QuickSight Training Course, and more which will help you to gain a better understanding and hands-on training in the field of business analytics.
To know more about the vast range of courses that they offer for Business Analytics, visit the official website of NobleProg Vietnam.
3. UpGrad
upGrad is an Indian higher EdTech firm that offers online courses and higher education programs for students across 100+ countries. Accredited by the Institute of Analytics (IOA), this education company has helped over 2 million learners to upskill themselves. The Business Analytics Certification Program offered by UpGrad is considered to be one of India’s best-selling programs with a 4.5 rating.
The course provides 100+ hours of learning with 3+ case studies and projects, a personalized learning platform, and live sessions with experts in the industry. Moreover, they offer an AI-powered Profile builder and an Exclusive Job Opportunities Portal that enables learners to make a smooth career transition into the field of Business Analytics.
Student Support is available 24×7 on all days of the week for timely resolution of the doubts and concerns of the enrolled students. Some of the leading topics covered in this course are Statistics and Optimization, Business Problem Solving, Predictive Analytics and Modelling, Excel, etc. To learn more about UpGrad’s Business Analytics Certificate Course, visit their official website.
4. Coursera
Coursera is an American-based open online course portal that offers over 5000 online degrees, courses, and certifications in partnership with leading universities and other relevant organizations. This portal offers several courses in Business Analytics in partnership with top-class global universities.
Some of their courses include Business Analytics Specialization offered by Wharton (University of Pennsylvania), Duke University’s Excel to MySQL: Analytic Techniques for Business Specialization, University of Colorado’s Advanced Business Analytics Specialization, and Strategic Business Analytics Specialization offered by Essec Business School.
Each course is specially designed to serve students based on their expertise level. For more details, visit the official website of Coursera and browse the course of your choice in the field of Business Analytics.
5. edX
EdX is also an American open online course portal that offers a multitude of online courses in a vast range of disciplines, in partnership with more than 160 top global universities and with over 500,000 global learners. Some of the courses in Business Analytics that they offer include Business Analytics Fundamentals offered by Babson College, Business Analytics Micromasters Certificate Course by Columbia University, and Boston University’s Business Analytics for Data-Driven Decision Making.
Some of these courses even offer you certain credits for master’s programs in the respective course universities (like Columbia University). To enroll in this course, visit the official website of edX.
Now that you have a basic understanding of what is business analytics, the various job roles in the field, and the various business analytics courses, choose the most appropriate course for you and apply now!
Frequently Asked Questions
Q1: Is Business Analytics a good career?
Business analytics is a very good career with great scope. Almost every company and business hire business analysts to improve and optimize their operations and hence this sector witnesses a huge growth in the job market and is an in-demand job. It also acts as a springboard to other rewarding careers in the fields of project management, business architecture, strategy, and program management.
Q2: Is Business Analyst an IT job?
Unless a business analyst chooses to concentrate on the information technology sector, a business analyst role is not an IT career. IT business analyst would then be the title. Business analysts in other industries will be expected to have some familiarity with IT and other important business applications that will help improve workflow. You may have a look at the various business analytics courses offered in Vietnam that we have mentioned above to get a general idea about the various industries that use business analytics.
Q3: What are the eligibility criteria for a Business Analyst?
To work as an entry-level business analyst, you typically need to have a bachelor’s degree. A job in business analytics at the management level or higher may require you to complete an advanced degree. A master’s degree, which is necessary for business analytics or business administration, could help your business analyst credentials stand out in a crowded industry.
Additional skills include knowledge of Microsoft Excel, SQL, and programming languages like R, and Python and good analytical, negotiation, and communication skills. If you wish to expand your business analytics and learn courses in Vietnam, we suggest you opt for any of the above-mentioned business analytics courses, depending on your skill set and skill gaps.
Q4: What is the salary of a Business Analyst?
In the US, a business analyst gets an average income of 68,346 USD per year. In India, it is 7 lakh rupees per year. In the UK, it is 40,000 GBP per year and in Australia, it is 90,000 AUD. In Vietnam, the average salary is 20,800,000 VND per year. To enhance your business analytics skills, and that too in Vietnam, you can opt for any of the business analytics courses that we have mentioned above.
Q5: Are business analytics and data analytics the same?
Data analytics is the process of examining databases to find insights and trends which are then applied to decision-making within organizations. Business analytics is concerned with examining various forms of data to create useful, data-driven business choices and then putting those conclusions into practice. Insights from data analysis are frequently used in business analytics to pinpoint issues and come up with remedies.
The ability to make an informed decision on the basis of the analysis of data has become an ultimate game changer for every technologically driven business. The abundance of data that we observe around us drives today’s environment. In recent years, it has become inevitable for businesses to consider the importance of data. Hence, many large-scale industries are demanding resources skilled in data analytics and machine learning. If you are unsure of which career will foster future growth, you should think about enrolling in one of these courses. Let’s comprehend data analytics Vs. machine learning in the most researched manner in this article.
Data Analytics Vs. Machine Learning:
Let’s start with understanding all the facets and subcomponents of data analytics Vs. machine learning. We can commence our proceedings by understanding its terms.
Data analytics can also be referred to as “data analysis.” The process of gathering unorganized data, visualizing it, and arranging it in a way that makes sense to the business and aids in making decisions is known as data analytics. Data analytics refers to the process of analyzing collected data to identify trends and make judgments about the information it contains.
The process of data analytics is largely carried out by the use of specialized systems of hardware and software. All large-scale companies depend on data to improve their products and services. But these data are nothing when they are not statistically sorted into algorithms. That’s where the role of the data analyst comes into existence.
Data analysts will carry out a data-driven approach to help businesses make crucial decisions related to their products and services. Data and algorithm-driven businesses are going to be the next pioneers and business leaders. Companies can use data analytics to improve processes, increase revenue, boost customer service, make informed decisions about production and sales, increase employee productivity, and catalyze tailored customer approaches.
Companies that initiate data analytics are more likely to react quickly to current market trends and can obtain an advantage over rival companies. People who excel as data analysts are creative problem-solvers who pay close attention to detail, comprehend statistics and quickly pick up new technological skills. A career as a data analyst is an option if you enjoy trying new things.
Machine learning is a subset of artificial intelligence that helps any software program make decisions based on previous algorithms. Its main objective is to automate data collection from historical sources and arrange it into patterns that support decision-making.
Using statistical and predictive analysis, traditional machine-learning techniques scour the available data for patterns and hidden information. Modern machine learning, in contrast, uses supervised, unsupervised, and reinforced techniques to investigate pattern recognition and advance computational learning theory in artificial intelligence.
One of the best instances of machine learning at work is on Facebook, YouTube, Netflix, and many more. Facebook’s machine learning system examines the behavior of the user and recommends articles, shows, and news according to the interests of the user. It makes use of the user’s prior platform searches and bases its recommendations on the user’s preferences.
In the same manner, when Amazon recommends products and when YouTube and Netflix suggest shows, nothing but machine learning is at work. Data analytics focuses on using data to find insights, whereas machine learning focuses on creating and perfecting algorithms so that they can operate independently of human input.
Data Analytics vs. Machine Learning: Roles and Responsibilities
Roles and responsibilities in the field of data analytics
If you are willing to enter the field of data analytics, you will spend your valuable time collecting and analyzing data. A data analyst is essential for problem forecasting or offering a worthwhile solution to an existing issue.
His presence in an organization has varying meanings for various business organizations. However, in general, a data analyst’s job responsibilities include the following.
Data collection from internal and external sources is the first responsibility of a data analyst. Data can be collected through surveys, transactional tracking of customers, gathering online behavioral data, and keeping watch on social media. There are a number of ways in which research can be conducted, and they vary from business to business.
The data collected through different sources might contain duplicate and repeated data. To avoid any skewed data, data analysts clean the data.
All the dispersed and random data must be fed into a tabular or graphical form to simplify the analysis process.
The quality of the data plays a very important role in enhancing the productivity of the organization. Data analysts, therefore, verify the relevance of the information for the company.
The data and information are the assets of the business. Hence, securing the data and information has also become one of the key responsibilities of the data analyst.
A data analyst must possess strong presentation skills to represent his findings in a meaningful way. The reports prepared by the data analyst must help in monitoring the profitability of the company.
Roles and responsibilities of a machine learning engineer
Investigating and putting into practice the models developed by data analysts would be your primary responsibility if you decided to become a machine learning engineer.
You will be entitled to build machine learning algorithms.
Due to the fact that outdated versions will not be useful, you will need to update the models and machine learning systems in accordance with the specifications.
You must possess strong communication and interrogation skills to become a machine learning engineer. As a part of your job, you will need to communicate with data analysts, data scientists, and other administrative staff to develop the algorithms of machine learning.
On the basis of the data gathered from different sources and the models created by the data analyst, you will generate machine learning algorithms that are capable of learning and formulating predictions.
A machine learning engineer must possess strong programming skills in Python and R. However, he is not required to develop any API. He is only expected to be familiar with the software companies’ developed API packages and libraries. He is anticipated to possess integration skills.
Check here the top-ranked data analytics courses to get a high-paying job:
Data Analytics Vs. Machine Learning: Thriving Industries.
Today, there are many industries that depend almost entirely on data analysts to gather data and machine learning engineers to automate decision-making. Let’s broaden your perspective on the various sectors that employ data analysts and utilize machine learning.
Data Analyst Expert: Thriving Industries
The retail and wholesale sectors use data analytics to refine pricing strategies and investigate the causes of erratic shifts in demand. They also anticipate competitors’ actions in the market with the use of data analytics. Banking and Financial institutions will get insights from the data gathered in curating customer-specific service instead of standardizing banking programs for all customers.
The investment sector in the banking industry monitors the financial market by making use of data analytics techniques. For example, the stock exchange market makes use of data analytics to detect unethical trade practices. The healthcare industry is one such sector where making a quick decision is inevitable.
In this situation, data analytics are crucial to making a quick decision that yields successful results. Data analytics provides well-informed recommendations to decision-makers based on the patient’s clinical data. It increases the effectiveness of the healthcare industry.
The weather forecasting model enables data analysts to prevent natural disasters like floods. Short-range forecasting, medium-range forecasting, and long-range forecasting are the three types of forecasts that are made possible with the use of data analysis.
Machine Learning Engineers: Thriving Industries
Machine learning is helpful in regulating different processes of software development. The software development industry is booming at an alarming rate, and so is the need for machine learning engineers. Machine learning eliminates the need for human intervention in making decisions and driving actions.
Machine learning algorithms are very powerful at discerning patterns from the data fed into the system. Machine learning can deal with a large amount of data very easily when compared to humans, and marketing is one such sector that is overflowing with data. With the use of machine learning, it becomes easy to find patterns in users’ behavior and build advertising campaigns accordingly.
When estimating production that can be in line with demand, machine learning offers a workable solution for manufacturing industries. This helps in reducing costs and easily detecting errors. Supply chain management and asset tracking are added advantages of employing machine learning in manufacturing industries.
Machine learning plays a vital role in the cybersecurity of an organization. Machine learning can identify patterns and suggest preventative steps that should be taken against cyberattacks. Machine learning is a powerful technology that even delivers real-time solutions to respond to active attacks.
Machine learning offers umpteen benefits to the finance sector. Machine learning can analyze millions of data points in a short period of time and offer meaningful insights into trading patterns. Machine learning paves the way for safe and secure digital transactions.
Machine learning is benefiting the healthcare sector in several ways. The wearable device is the result of machine learning and can monitor heartbeat, steps, calories burned, blood pressure, and many more on the list, which aids doctors in treating patients in real time.
There are many tools used for offering services, such as machine learning engineers and data analysts. However, no one tool can suffice to solve different business cases. Even if none of the tools seem to be a great fit for you, using a combination of them can be the best option because most of them work well together.
Here are some common tools used in data analytics vs. machine learning.
Tools used by the data analyst are,
Microsoft Excel
All organizations use Microsoft Excel to sort data in a meaningful manner on a regular basis. You can use Microsoft Excel as a tool to improve your data insights. It is one of the most widely used tools for data analytics and offers users options like sharing workbooks, working on the most recent version for real-time collaboration, and uploading data.
Python is frequently chosen by data scientists and analysts to evaluate data. Because of its simple syntax, ease of learning, and extensive library of tools for numerical computation, graphics, and data visualization, Python has grown in popularity.
R
R programming is an open-source language that is widely used for statistical computing and graphics. Data analysts use this tool to identify patterns and build practical models. The programming language contains a large library that offers interactive visuals and facilitates easy analysis of data visualization and representation.
Jupyter Notebook
Jupyter Notebook is a code editor that is widely used by data analysts these days because of its user-friendly environment. Jupyter Notebook can be hosted on your local computer which makes it ideal for data analysis and visualization. It supports numerous languages, including Python and R.
Apache Spark
Apache Spark is used to process Big Data Workloads. It is an open-source distributed processing engine. Its in-memory caching and improved query execution make it possible to run quick analytical queries against any size of data.
SAS
SAS stands for statistical Analytics Software. This tool is used by large-scale organizations because of its high reliability in computing complex statistical operations.
Microsoft Power BI
Microsoft Power BI is a comprehensive data analytics tool that aids in comparing past and present data that will affect the future of an organization. It offers comprehensive guidance on the percentage change in revenue, customer experience, and success of the organization.
Tableau
Tableau is a data analytics platform that allows one to prepare, analyze, and share the insights collected through big data. Tableau allows working on the live data set, which allows one to spend more time on data analysis rather than data wrangling.
KNIME
KNIME stands for Konstanz Information Miner, which is a free and open-source data analytics, reporting, and integration platform built for working on a GUI-based workflow. One of the key features of this tool is that it does not require any prior programming knowledge to implement.
TensorFlow is an open-source platform for machine learning. Due to its extensive libraries, which make numerical competition simple, it is very well-liked among machine learning experts, especially for large-scale machine learning and deep learning projects.
PyTorch
PyTorch is an open-source machine learning program. Python and Torch Library are the cornerstones of PyTorch. It is considered one of the most popular platforms for deep learning research. The framework is designed to hasten the transition from research simulation to implementation.
PyTorch Lightning
PyTorch Lightning is easy to install and can be easily integrated with other machine-learning tools. Its key feature includes its ability to print alerts when a developer makes any mistake in code.
Scikit Learn
Scikit Learn is free software in Python with a bunch of algorithms. It is more about creating and building models, so one must have basic knowledge of Python programming, supervised and unsupervised models, and other commonly used libraries.
Catalyst
Catalyst is an additional PyTorch framework created especially for deep learning applications. It supports research and handles engineering responsibilities like code reuse and reproducibility, which enables quick experimentation.
XGBoost
XGBoost is mainly used for two reasons. One is the speed of execution, which is crucial when working with large data sets. And the other is model performance, which makes your models stand out from other models.
Light GBM
The power of Light GBM cannot be underestimated because of its ability to place continuous values into discrete bins, which leads to faster and more efficient usage of memory. It is capable of handling large-scale data because of its faster training speed and support for parallel and GPU learning.
CatBoost
Gradient-boosted decision trees are the foundation of CatBoost. A series of decision trees are built sequentially during training. Training is faster, and models are more accurate, with the use of the CatBoost tool.
Fast.ai
The advantage of Fast.ai is that deep learning should be usable across several operating systems, languages, and small datasets. It was created to eliminate a significant amount of unnecessary engineering labor.
PyTorch Ignite
PyTorch Ignite provides a simple user interface to increase research capabilities and save unnecessary coding. PyTorch Ignite has a standard version and works well in an ecosystem of integration to assist machine learning.
Data Analytics Vs. Machine Learning: FAQs
Q1. Data Analytics Vs. Machine Learning, Which is the better choice as a career?
Ans1. Both learning data analytics and machine learning offer a great career foundation in their own specific ways. Being a differently promising career, knowing each in detail is truly imperative. A career in data analytics revolves around collecting and understanding the data, finding patterns, and observing the underlying patterns to draw meaningful inferences. Experience in using various data analysis tools and methods is required to mold a career in data analytics. In machine learning, computer programs are developed to make decisions on the basis of preprogrammed algorithms. Both are great career options, and choosing one largely depends on one’s area of interest.
Q2. What is the future of a data analyst?
Ans2. As many businesses are moving towards a data-driven process of decision-making, the role of a business analyst is getting notified to a large extent. Once you gain experience as a data analyst, you can take on the roles of project manager, functional consultant, IT PMO, pre-sales consultant, etc.
Q3. Which computer language do I need to learn to enter the field of machine learning?
Ans3. The most prominent computer languages that you can master to enter the field of machine learning are Python, C++, Java, Javascript, and R.
Q4. Are data analytics Vs. machine learning both different terms?
Ans4. Yes, they are both totally different terms. Data analytics is about using various analytical tools and techniques to derive valuable insights from the collected data. Data analytics and machine learning are two key methods used by a data scientist to derive meaningful information from the data and become part of a crucial decision-making team. In machine learning, computer programs are created to use algorithms that are built into them to make decisions and learn on their own. Data analytics, on the other hand, is the process of drawing conclusions from the data.
Q5. What are the job profiles in data analytics?
Ans5. The job profiles of data analytics include Data Scientist, Data Architect, Data Analyst, Statistician, and Database Administrator.
Conclusion About Data Analytics Vs. Machine Learning:
I hope that by this point, you are much more aware of the distinctions between data analytics Vs. machine learning. While the former focuses on extracting patterns and insights from the data, the latter uses the data to train and test algorithms. However, because they are both technological fields, they heavily rely on one another. Please share your thoughts in the comment box on this article data analytics Vs. machine learning.
Digital marketing witnessed insurmountable growth in the last few years with increased mobile penetration and businesses going online. This trend is only going to skyrocket which makes pursuing a digital marketing course an important decision at present to leverage the sector’s various career opportunities. If you are looking for the best digital marketing courses in Laxmi Nagar to kickstart your career in digital marketing but not sure where to start? Don’t worry. We have crafted this detailed article to help you pick the best course. But before diving deep, it’s imperative to understand certain basics of Digital Marketing.
What is Digital Marketing?
As the name suggests, digital marketing is the marketing of products and services through a digital channel to establish a brand identity online and expand the business. This type of marketing allows businesses to connect with target audiences across the globe using digital tools and strategies.
Marketing specialists use digital marketing for marketing campaigns and analyze its impact. Marketing campaigns in the digital world involve several forms such as display ads, search engine marketing, online video, and social media posts.
Types of Digital Marketing
Below mentioned are some of the most popular types of digital marketing tactics:
Search Engine Optimization – Search engine optimization denotes the optimization of websites for higher ranking in search engine results and increase organic traffic.
Content Marketing – This term deals with the creation and promotion of various content to attract leads and convert them into customers.
Social Media Marketing – This type of marketing is conducted for promoting a brand and its content on social media which later helps in enhancing brand awareness and driving more traffic.
Pay Per Click (PPC) – Pay Per Click involves the practice of driving traffic to a website by paying a publisher when someone clicks the digital ads.
Affiliate Marketing – This type of marketing deals with earning money by promoting someone else’s products and services.
Influencer Marketing – Influencer marketing involves working with influencers where the influencers promote a brand’s product and service to their followers with the help of social media.
Email Marketing – This practice involves sending emails to audiences to promote content, events, or discounts.
Marketing Automation – Marketing automation refers to the automation of basic marketing operations with the help of software.
Instant Messaging Marketing – This term deals with the marketing of products and services through messaging platforms which is both a fast and a trusted process.
Scope of Digital Marketing in India
The scope of digital marketing is growing exponentially in India. The marketing world in the country has changed in leaps and bounds in the last few years. Today, marketing is conducted more through digital media to reach the targeted audience efficiently. The rise in mobile internet users convinced businesses to focus more on digital marketing and avoid traditional marketing costs.
As per the latest report by India Brand Equity Foundation, the digital ad sector in India will go past INR 50,000 crore by 2025. Such a rise in digital marketing is encouraging students and business owners to take up digital marketing courses and implement them for their business growth or find a high-paying job.
Best Places to Study Digital Marketing Courses in Laxmi Nagar
Selecting the best from multiple options can be time-consuming. To make things easy, we have crafted a list of the best digital marketing courses in Laxmi Nagar.
1. IIM SKILLS
IIM SKILLS is one of the premium online institutes that offers several high-quality courses. Since its establishment in 2015, IIM SKILLS has come a long way in the field of education and training. This training institute also has diversified digital marketing courses which the candidates in Laxmi Nagar can take up and learn the art of digital marketing.
The name of the course is Master Digital Marketing Course which has a comprehensive course curriculum. It includes search engine optimization, content writing & blogging, social media marketing, search engine marketing, inbound marketing, email marketing, web analytics, WordPress web development, affiliate marketing, video marketing, etc.
This course will be available in online mode where experienced digital marketing professionals will spearhead the course. The course also comes equipped with several assignments and projects to give the candidates hand on experience with various digital marketing practices.
The candidates taking part in this digital marketing course will get 24×7 counseling and job placement assistance. Moreover, the candidates will also receive an industry-recognized certification after course completion. This is an advanced digital marketing course with a robust curriculum owing to which it got a place in our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility – Anyone who is interested to learn digital marketing
IIDE or Indian Institute of Digital Education is one of the most prominent training and certification institutes. Established in 2016, this institute has cemented its position in digital marketing training owing to its excellent service over the years. It offers a digital marketing course, named Online Digital Marketing Course with Certifications, which has a comprehensive digital marketing syllabus. The objective of this course is to impart digital marketing skills the right way.
The Course Curriculum Involves Three Terms:
Term 1
Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
Ecommerce
Term 2
Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Term 3
Social Media Marketing Paid
Social Analytics
Google Analytics
The curriculum will be handled by industry experts who will conduct live online sessions and guide the candidates to complete the 7+ assigned projects. The course offers 100% job assistance and to make the candidates job-ready, candidates will get to work on creating strategies for big brands such as OYO Rooms, Dominos, Starbucks, and L’Oreal Paris.
The industry mentors will also provide 1-on-1 mentoring sessions and interview training. All these activities will help the candidates in making a staggering mark in the field of digital marketing. The course comes equipped with the necessary tools to make the learning process more engaging.
Some of the popular tools covered in this course are Google Ads, Facebook Ads, Linkedin.ads, ahrefs, Google Analytics, Shopify, WordPress, WooCommerce, etc. After the completion of this online course, candidates will get a certificate of completion from IIDE.
Owing to the vast and well-structured curriculum, IIDE becomes another suitable place to pursue digital marketing in Laxmi Nagar. This is another worthy digital marketing course that found a place in our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility – 12th Grade Pass (10+2) with at least 50% marks in aggregate or equivalent
Duration – 4 Months
Course Fee – INR 88,983 + taxes
3. Digital Vidya
Launched in 2009, Digital Vidya has become one of Asia’s leading digital marketing training companies. Its efficient digital marketing training and quality education led to tremendous acceptance among students and digital marketers. The course is named Certified Digital Marketing Course which is an online course. This course is crafted with multiple modules to train digital marketing in the best way.
The candidates will be trained by industry experts who will help in completing several real-time case studies and assignments. This makes the course more practical and valued. Working on your blog, finding the right keywords, and implementing on-page SEO techniques are some of the assignments that the candidates will work on.
The course comes equipped with paid Digital Marketing tools which the candidates will get to use free of cost during this course. These tools will make the learning process more engaging and help in dealing with the real-time challenges in Digital Marketing. This is one of the striking features which makes this course different from other digital marketing courses.
Some of the tools included are Ahref, WordPress theme, landing page creator, SEO software, hosting, and social listening. Other stand-out features of this course involve dedicated job interview sessions and exclusive internships (Content marketing Internship and Social Media Internship by NASSCOM) which the candidates get to work on after the successful completion of the course.
Digital Vidya offers three exclusive certifications (Facebook Marketing Certification, Content Marketing Certificate, and Digital Marketing Master Certification) upon course completion. The curriculum is distinctive which makes it another valuable entry to our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility: No specific criteria
Duration: Has the option to complete in 4 or 7 months
Course Fees: 49,900 + 18% GST
4. Delhi Courses
Delhi Courses is one of the most reputed training institutes that offer an array of courses. It has also a digital marketing course which is called Masters Digital Marketing Course. The course can be enrolled in both online and offline modes. The course curriculum is an extensive one with 60 advanced modules.
Some of the modules included in the course are digital marketing overview, domain, hosting, & CMS system, advanced SEO, search engine marketing, blog creation & marketing, Google Adsense, social media optimization, etc. Delhi Courses has a pool of certified trainers who will assist the candidates with their assignments, live projects, and understanding of every aspect of digital marketing with clarity.
The learning process of this course is a diverse one as candidates get access to 24×7 online study resources, 1-on-1 mentoring sessions, and job placement support. Furthermore, to make the course flexible, candidates get the option to go for any batch (regular, alternate, weekends & Sunday) as per their requirements.
Under certification, candidates will get a certificate of completion from the institute. This course has all the important curriculums owing to which Delhi Courses grabbed a place in our list of 9 best digital marketing courses in Laxmi Nagar.
AIDM, also known as the Asian Institute of Digital Marketing, is another notable digital marketing institute that offers a plethora of courses. This Laxmi Nagar-based digital marketing institute offers a digital marketing course, named Advanced Digital Marketing Training Course, which comes with both online and offline learning modes.
The classes can be scheduled on weekdays or weekends as per the requirement of the candidates. The course is crafted with an accredited curriculum which the candidates will learn with the help of industry experts. This curriculum is designed keeping in mind the current industry standards.
To make the learning process more effective, the training is designed with real-time projects. This will give a thorough understanding of digital marketing concepts and techniques. Post-completion of the course, candidates will receive a globally recognized certificate.
AIDM has a dedicated placement cell that deals with the development of job and freelancing profiles for candidates. They conduct interactive sessions for 100% job placement and overall career growth. This advanced digital marketing course covers all the important touch points for an impactful digital marketing course.
Owing to the broad and well-structured curriculum, ADIM digital marketing course deserved a place in our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility: Any students, working professionals, or business owners who want to learn and improve their career in digital marketing
Duration:
2 Months (Week Days)
4 Months (Weekend)
1 Month (Weekend Fast Track)
2 Months (Weekend Fast Track – Overseas Candidate)
6. Dmapu India
Dmapu India is one of the reputed institutes that offer high-quality training in multiple topics. Located in Laxmi Nagar, Dmapu India has a digital marketing course that covers basic to advance level concepts. This course can be pursued online or offline mode. The course curriculum is vast as it covers all the important branches of digital marketing.
The Course Includes Below Mentioned Modules:
Digital Marketing Overview
Search Engine Optimization
Social Media Optimization
Google Adwords (PPC)
Social Media Marketing
Inbound Marketing
Lead & Traffic Generation
Affiliate Marketing
Online Reputation Management
E-mail Marketing
Bing PPC
Video Marketing
Mobile Marketing
Google Adsense
Blogger
WordPress Website
Content Marketing
E-commerce Marketing
Google Webmaster Tool
Google Analytics Tool
The sole objective of this course is to prepare the candidates for job interviews, owing to which the course is conducted by Google-certified experienced trainers. These industry experts guide the candidates on live projects and provide proper feedback through unlimited doubt sessions.
Under certification, candidates get SEO, SMO, and Digital Training Certificates. Post course completion, candidates get placement support from Dmapu India. This course has a distinctive curriculum which makes it one of the best digital marketing courses in Laxmi Nagar.
Eligibility: Anyone can do this course
Duration: Offline Batch (3 Months)
Online (NA)
Course Fees: 21,000
7. Digi Manthan
Launched in 2015, this Laxmi Nagar-based institute is one of the top institutes when it comes to digital marketing training. From state-of-the-art infrastructure to well-qualified trainers, Digi Manthan has it all. The course name is Advance Digital Marketing Course in India which is designed by a panel of Digi Manthan’s Google Partner.
The training is provided through online mode. The course curriculum contains 27 modules that help in clearly understanding the concepts of digital marketing. Below mentioned are the modules included in this course:
• Fundamentals of Digital Marketing
• Overview of Web Technologies
• Content Marketing and Management
• Does & Don’t of Digital Marketing
• Website designing using WordPress
• Search Engine Optimization
• Introduction HTML & Blogging tools
• Brand Marketing & Management
• PPC ads using Google AdWords
• Mobile Marketing & App Store Optimization
• Social Media Optimization & Management
• Online Reputation Management
• Local Business Listing & Promotion
• Social Media Analysis & Marketing
• Display Advertising with Re-marketing
• Online Video Creation & Marketing
• Fundamental of AdSense & Alternates
• Introduction to E-Commerce Business
• E-Commerce Marketing & Management
• Affiliate Marketing
• Business Lead Generation
• E-Mail Marketing & CRM
• Earn as a Freelancer
• Google Web Analytics
• Science of ONLINE Sales
• Live Projects and Case Studies
• Play Store Optimization & APPs ASO Optimizations
The training sessions are conducted by a pool of faculties who are consultants to the owners of start-ups and have years of experience in digital marketing. The candidates get to interact with these industry experts during the training which will help them in making a deep dive into the world of digital marketing.
The core objective of this course is to make the candidates job ready when they complete the course. Accordingly, the candidates are provided with opportunities to handle live projects and industry-related assignments. They are also provided with timely feedback, interview preparation session, and placement assistance.
Upon course completion, candidates will get 9 certifications. This course is comprehensively designed to deliver unparalleled value to the candidates, owing to which it has grabbed a spot in our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility: Any beginner who wants to learn digital marketing
Founded in 2019, Ekwik Classes is another notable digital marketing institute that specializes in imparting extensive digital marketing training. The course has a flexible learning approach as candidates can opt for either online or offline classes as per their requirements.
The course is designed with around 20+ modules in basic to advanced digital marketing topics. The classes are 100% practical-based with exclusive interactive sessions. Moreover, experienced trainers conduct the classes to make the candidates job ready.
Ekwik Classes provides robust job assistance owing to its tie-ups with multiple MNCs. Post course completion, candidates will receive 12+ certifications which include two months of training and a one-month internship. This digital marketing program is a decently crafted course and hence grabbed a spot in our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility: Anyone who wants to learn digital marketing
9. Being Digitally
Being Digitally is a trusted digital marketing institution that provides a platform to learn digital marketing in a detailed manner. The course curriculum is an elaborative one, designed with all the domains of digital marketing like SEO, web analytics, PPC, email marketing, social media marketing, etc.
The course comes with four batches: regular batches, online batches, weekend batches, and Sunday batches. Candidates can opt for any one of these batches as per their flexibility. One of the unique features of this course is candidates will get to work on live projects using digital marketing tools worth INR 21,000 free of cost.
Moreover, the course allows candidates to access recorded practical videos and backup classes. Furthermore, Being Digitally also provides 100% job placement assistance and lifetime technical support to candidates. Upon course completion, candidates will get 10 certifications.
To sum it up, this is another worthy digital marketing course owing to which it has been added to our list of 9 best digital marketing courses in Laxmi Nagar.
Eligibility: Anyone who wants to learn digital marketing
Frequently Asked Questions About Digital Marketing Courses in Laxmi Nagar
What are the career opportunities after doing a digital marketing course?
Pursuing a digital marketing course will make candidates eligible for the below-mentioned career options:
Digital Marketing Manager
Search Engine Optimizer
Social Media Marketer
Content Marketer
Email Marketer
Content Creator
SEO Specialist for Voice Assistants
Automation Expert
Paid Media Specialist
Web Developer
What is the average salary of a digital marketer in India?
As per the data by Glassdoor, the average salary of a digital marketer in India is INR 20,000 / month.
Is a digital marketing course easy?
Though the digital marketing course is not too complex or difficult, however, it requires a lot of focus, patience, effort, and processing of a lot of information. If someone is unfamiliar with content management, search engine, or data analytics, it can be a little challenging at the start. But with hands-on learning and guidance from trainers, things get smoother in digital marketing.
Conclusion
Today, digital marketing is one of the top-rated skills around the world. With more and more brands taking their business online and expanding internet users, there is an increasing demand for qualified digital marketers. With the scarcity of high-quality digital marketers in the market, this is the right time to pursue one of the best digital marketing courses in Laxmi Nagar and leverage the job opportunities in this sector.
We human beings are the most creative creatures on the earth. We thrive for perfection and fun in every aspect. We all love anything creative and fun. Needless to say, fictional books are one of the selling books on the planet. Malaysia, being one of the prominent south-Asian countries, has created a lot of opportunities for creative writers due to an increase in digital exposure. At the end of this article, you will find an answer to a lot of your questions like the best creative writing courses in Malaysia, what is creative writing, and how to become a creative content writer.
In an extremely competitive market, the content we consume every day has to stand apart to deserve our valuable time. Creative writing is an important tool one must consider learning to get the most productive outcome if one is planning to get into the world of digital marketing.
Malaysia is one of the most loved countries by tourists all across the world. As the number of internet users goes high, the country will see a drastic requirement in digital marketing. As per Statista, the country has a whopping 89.6% of its population using the internet as of 2020. The number is expected to reach even higher by the end of 2025.
The country is been a favorite for tourists due to its food, cities, and culture. Approximately 134.7 thousand tourists visited Malaysia in 2021. With its Visit Malaysia 2020 campaign, Malaysia aimed to boost the number of visitors. As the country plans to welcome tourists, the opportunity on the other hand is set to increase for a lot of the businesses in the country.
Needless to say, if you are at the top of your competition, you will make your life. Due to the increase in digital learning, there has been a lot of discussion about the best courses available in the market. We have tried to explain the details of creative content writing and listed down a few of the best creative writing courses in Malaysia which will help you make the decision.
What is Creative Content Writing?
Anything you see on the internet is content including this article you are reading. The social media posts you just went through, the blogs you read, the articles you follow all of them are content that intends for you to take action. Well, not all of them might have a “call to action” ending. Few contents are created for educational purposes as well.
Then, How is Content Writing Different From Creative Content Writing?
Creative writing is content that is non-academic or technical. It is narrative writing which includes essays, blogs, novels, and books (fictional). Let’s admit to the fact that we all love stories, we have always enjoyed learning our subjects through stories during our college or school days.
And, the storytelling teachers are always loved. In creative writing, we use stories and other fascinating things to provide the reader with a great experience. One of the best examples of creative writing is fictional books, the author and reader know the story is fictional.
Yet, both of them end up writing and reading the book. That is creative writing. Before we move to find out the best creative writing courses in Malaysia, we will discuss how to write creative content. Don’t like going through these details? No worries, you can skip to the second part where we have listed creative writing courses in Malaysia.
How To Write Creative Content?
Writing is a skill that can’t be taught. Yes, if you want to be a good writer you have to start writing whatever you know and like. Eventually, you become better at it. Nobody can teach you how to write better but you can get the best practices, ideas, or tools t,o improve your writing. Here are a few basic steps you need to follow in order to start creative writing.
1. Choose Your Niche/Subject
Try this, take out a pen and paper and start writing something. You might just end up writing your name and nothing much rather than scribbling. The reason behind this is that we don’t know what we’re gonna write about. Hence, we fall short of words. It is always important to find yourself or a subject to write about.
Choose a subject that is interesting and it isn’t mandatory that you have to be a subject matter expert. Choose a subject that most people are interested in knowing or are currently hot. For example, crime thrillers are the most liked subjects in fictional segments. So, find something which is interesting.
2. Research About the Subject
If you want your content to be creative and more convincing, you need to understand the subject you have in-depth. If you aren’t an expert on the subject, you can choose to speak to someone who is an expert and try and research online. When you gather knowledge about the subject, you can play around with words and explain the details in your terms.
You need to think from all perspectives as we don’t the background of the reader. Write down each perspective and your own perspective and churn it into great content. When a reader is going through the content, one can easily understand if the author has a clear understanding of the subject. You might see the drop if you don’t have a grip on the subject.
3. Plan Your Writing
When you have decided to write about a particular subject, it is important to ask yourself questions to get the best out of your writing. In this phase, you need to list down all the W’s. When was it done? What has to be done? Why was it done? In this phase, you are not writing anything. You need to just list down the details and answers to self-posed questions. Once you are done, you are ready to put it on paper.
4. Start Writing
We are done with finding the subject, researching about it, and finding the answers to our own questions. It is time to show the world the magic of words. One of the most important things in any writing is engagement, if you don’t engage your customer to read the entire thing you have to say, you will see the drop, or the reader might not come back to read any of your other writings.
Use examples, add humor and make sure to be really descriptive. Don’t leave the reader in confusion. Use the transitions like yet, but, however. Remember, don’t overuse them. Using the transitions at the beginning of the sentence will help in emphasizing.
5. Conclusion
No great story will have a bad ending. Similarly, if you aren’t able to conclude your writing, might lose the plot. You can decide what you want your reader to take away. You can leave your readers with questions, and cliffhangers and clear all the confusion that readers could have on the subject.
In the world of content marketing, you need to ensure that you leave your reader with the answer to the question they have come seeking. You need to ensure you have a call to action at the end of your writing. A few examples of the call to action are asking the reader to subscribe, prompting them to purchase your work, redirecting to the affiliate you have added, and many more.
Now that we have discussed how to write creative content, let’s move on to the most important part: creative writing courses in Malaysia.
Top 7 Creative Writing Courses in Malaysia
1. IIM SKILLS
IIM SKILLS is a leading educational platform in the content writing industry. Due to its expertise in the subject and finest teaching skills, it is ranked as one of the best creative writing courses in Malaysia. They have trained 15000+ students from over 35+ Countries across the Globe.
The Content Writing Course from IIM SKILLS is one of the most loved courses by students. The team of experts will help students learn about content writing by guiding them through writing different articles and providing the necessary feedback on time. The institution finds itself at the top of the list due to the expertise and feedback from former students.
Highlights and Curriculum of the Creative Writing Courses in Malaysia:
Live online classes for content creation for 4 weeks.
16 hours of lectures and 14 hours of internship sessions make up the 30 hours of training.
Free Tools Worth 35k, Freelance Opportunities, IIM SKILLS Certification, and Training for HubSpot Content Marketing Certification (USA) & (TOLES) Test of Legal English at Cambridge (United Kingdom)
Create Your Content Writing Agency
Lifelong Support (Consulting & Technical)
Portfolio Development For Job/Freelance
Your First E-Book Can Be Published on Kindle and Google Books.
Your first blog should be written for websites like the Times of India.
Your First Press Release on any Online News Portal.
It is also one of the renowned institutions for creative writing courses in Malaysia. The course will focus on both inbound and outbound marketing. The courses include two styles of writing. This is a 2 days course and should be attended physically. They have more than 30 years of advertising, copywriting, and educational experience.
Inbound and outbound marketing, a crucial method of contact-gathering for digital advertising and marketing, are appealing to this special program as applications can be used on blogs, websites, social networks, and particular media sites as well as adverts. It is special and also serves as your comprehensive writing course for learning everything about digital marketing.
Participants in this 2-Day Masterclass will learn:
Advertising Principles
Copywriting
Advertising Design
Practical Assignments
Content marketing
Fees: Malaysian Ringgit 3,999 and for early-bird – Malaysian Ringgit 2,799
3. Digital Academy 360
The institution was launched in 2015. The institution has been awarded as the Best Digital Learning academies by the Indian Education Awards 2019. Starting as a digital marketing institute, Digital academy 360 takes third place in creative writing courses in Malaysia due to its vast experience in the field.
They have trained 30000+ students and have 50+ Trainers on board with 10+Centers across the globe. The founder of Digital Academy 360, Mr. Yogesh Shashi, is a young, intelligent, and dynamic digital marketer with a mission to redefine India’s educational system. Established in the year 2015, in just a few years, Digital Academy 360 went from having only 3 staff to having many more.
The Digital Academy 360 content writing course covers advanced and specialized modules in the same. Through pre-recorded films, this three-month program’s online live sessions also support self-paced learning. Through boot camps and workshops, students can also get extra hands-on experience in addition to their classroom studies.
Tertiary Infotech is a service division of Tertiary Infotech Pte. Ltd. in Singapore that was founded in Malaysia in May 2016. They mainly concentrate on teaching professionals, managers, executives, and technicians, and aid students in improving their proficiency in the knowledge-based economy. Tertiary courses are in fourth place in Creative Writing Courses in Malaysia.
They emphasize training in the five primary areas that distinguish Hwa Dang University. Their courses include business administration, gardening, electronics, digital media, and Infocomm technology.
Models and Content of Creative Writing Courses in Malaysia:
Introduction to content marketing
The Power of Storytelling
Building a Content Creation Framework
Planning a long-term content strategy
Generating Content Ideas
Creating Blog Content
Blogging
Content Through Repurposing
Creating Clusters and Pillar Pages
Video Marketing Strategy
Guest Blogging Strategy Powered by SEO
How to Effectively Promote Content
Measuring and Analyzing Your Content
Fees: Malaysian Ringgit 1,600
Course Duration: 2 days
Contact Details: enquiry@tertiaryinfotech.com
5. Digital Marketing Institute
One of the top online schools for digital marketing in the globe, Digital Marketing Institute has a strong track record of assisting both professionals and students in advancing their careers. The Digital Marketing Institute, which offers a professional training program for careers in digital marketing and the institute’s inaugural classroom instruction for the Professional Diploma in Digital Marketing, was founded by Ian Dodson and Anthony Quigley. You can obtain a DMI certification through this course, which is respected all around the world.
Models and Content of Creative Writing Courses in Malaysia:
SEO Strategy
Keywords and Voice Search
Content creation
Promotion and Collaboration
Performance measurement
Fees: Malaysian Ringgit 1952.66
Course Duration: 10 Hours
Contact Details: +1 917 6365832
6. Udemy
Udemy’s selection of online Professional courses aids several firms in their future planning. Their carefully chosen library of online courses includes training and educational materials to support the success of nonprofits, governmental bodies, and commercial enterprises.
Over 40,000 people from 168 different countries take Paul Jenkins’ online classes, and several writers have asked him to narrate audiobooks. Paul established Brilliant in 2019 to publish Ideas That Matter. Even individuals who are already familiar with the writing process will benefit from this course, beginners can also benefit. This course demonstrates how these processes may be greatly sped up, duplicated, and simplified while maintaining quality.
Models and Content:
Overview of content writing
SEO-based content writing
How to become a professional writer
Search for longtail key phrases making use of totally free and paid tools
Plagiarism checking
Course Duration: 15 Hours
7. Henry Harvin
A company called Henry Harvin specializes in a range of training and consulting initiatives, including educational initiatives, skill-building services, assessment programs, specialized materials, software solutions, and applications. Offering standardized content, the institute promotes the growth of enterprises and individuals.
You should sign up for Henry Harvin’s highly-rated course if you want to excel at article writing. It offers membership benefits like access to Bootcamp sessions, complimentary training modules, and privileged job notifications, as well as a globally recognized degree. This course consists of 36 hours of two-way, live, interactive classroom sessions, as well as projects in academic, technical, and research writing.
It offers complete placement and internship support. The student will receive the certification of “Certified Digital Content Writer” after finishing the program, which will serve as evidence of their proficiency.
Models and Content:
Language and Internet skills
Blog, Business, and Content Marketing
Writing Strategy for content
Academic and creative writing
Copy and email writing
Soft skill development
Resume writing
Fees: Call on to +91-9891953953 for more details
Course Duration: 36 hours of workshop
FAQs About Creative Writing Courses in Malaysia
1. Is Learning content marketing compulsory if I have to get into digital marketing?
No, you don’t have to compulsorily learn content writing to get into digital marketing. One component of digital marketing is content marketing. Though we have been slowly moving away from text to videos or gifs, the content is still the king which drives the traffic. If you wish to grow organically, content marketing is something that you need to look at.
2. What is the average salary for a content writer in Malaysia?
Opportunities abound for anyone interested in a career in content writing. According to PayScale, there is a need for content writers in Malaysia, and the pay is respectable. Although the top 10% of workers may expect to make more than US$100k, the region’s median salary in 2014 was US$14,851 (RM57,932).
3. Will I be able to start freelancing if I learn content marketing?
Content marketing is a vast subject. This includes a lot of other segments like blogging, affiliate marketing, SOP writing, business page writing, and press release. If you are someone looking for starting a freelancing career in the comfort of your home, content writing could be a great skill to acquire. You can choose any of the above-mentioned courses and get yourself started.
4. How long will it take to become a content writer?
The answer to this question could be each individual as it goes by the pace you start and finish your curriculum. On average, you might need 3-6 months to completely develop yourself as a content writer. You might need to cope with the new changes happening around you and be willing to learn about the new technologies coming up.
5. How promising is the content writing future?
Writing for the web is changing daily. It has a lot of potential, but finding the appropriate course that can give you all the knowledge you need can be difficult. As mentioned earlier, content is king, and eventually, content is gonna bring sales to any organization. With the increase in internet exposure, the demand for content writing eventually is high.
Conclusion:
If you love writing, shut your ears for all the confusion that you are having about content writing and get yourself started. We have handpicked the above courses taking a lot of things into consideration. Thanks to the digital world, we are able to acquire skills in the comfort of our homes. The internet influence will keep on hitting new highs as time proceeds. With every internet user adding every day, the demand for digital marketing is going to be explicitly high. We might see a shift in the technologies but everything at the end of the day boils down to the content. We wish you good luck in your career. Hope you have found the answer to your question about creative writing courses in Malaysia.
