Top 10 Digital Marketing Courses In Subhash Nagar With Placements

The world has emerged as a digital world and everyone is adopting digital techniques and this trend is growing very rapidly. Therefore, the impulse to learn digital traits and techniques among youngsters and professionals has also heightened fiercely. People nowadays want to pursue digital studies and want to be digitally literate. Luckily, Subhash Nagar, Delhi emerged as a hub for Digital Marketing Courses. It offers a variety of offline and online courses to beginners as well as to skilled professionals. So, let’s Unlock the best digital marketing courses in Subhash Nagar. In this article, we will escort you to the best online and offline courses located in the Subhash Nagar area that provide you with a vast variety of digital marketing strategies which will be a prime factor for success in this digital era.




Before we move towards the list of top 10 digital marketing courses in Subhash Nagar, let us have a small briefing about Subhash Nagar & meaning of digital marketing.

Subhash Nagar is situated in the western part of the National Capital Territory (NCT). It is one of the most premium and upgraded areas in Delhi. The connectivity of Subhash Nagar is pretty good because of the metro station and a very popular place among youngsters. It also shares the borders with the Haryana state from the west.

In the present scenario, Subhash Nagar is emerging as a hub for digital marketing courses. These courses provide new learners and professionals to learn and excel in the field of digital marketing. Digital marketing courses procure a diverse audience including learners to professionals through which they can stay re-equip with the developing marketing field and magnify their capability.

By enrolling in the digital marketing courses in Subhash Nagar, beginners and professionals can get opportunities to grab high-salaried positions and launch their own digital advertising agencies as entrepreneurs. If you are studying digital marketing you can cater to vacancies in various sectors.

Recently many people especially the young generation which is also known as the generation of the Internet or Social Media, have been very keen to learn and enhance their knowledge in the sector of Digital Marketing. Because of its fast development, many vacancies, and start-ups are emerging with the use of digital marketing.

Learning of fundamentals of digital marketing is not challenging but turning that knowledge into a profitable career is more complicated. It requires a specialized approach and more planning, that can be provided by only true professionals.

Therefore, Digital Marketing Courses in Subhash Nagar, are very well equipped with the techniques, trends, and best approach of digital marketing. These courses provide students with practical skills to accomplish their professional victories.

Firstly, let’s understand the concept of Digital Marketing, Its types and what are the main challenges of Digital Marketing.

Check These List Of Other Popular Courses in Delhi:


What is Digital Marketing?

Digital Marketing is also refer as Online Marketing. Any marketing strategy that uses electronic devices to promote its product or services is called Digital Marketing. It is a form of advertising that takes advantage of the internet and digital trends to connect with buyers.

Digital Marketing analytics make use of websites, apps, mobile devices, social media search engines, and other digital ways to boost sales and services. 

Online Marketing requires many of the same methodologies as traditional marketing and is often observed as a supplementary way for companies to reach customers and acknowledge their attitudes. The corporate world often blends traditional marketing such as print, radio, or television with digital marketing in their methodology.

But nowadays, more than 60 percent of the global population is using the digital world, so due to this companies are allocating double digits to their digital marketing budgets while decreasing budgets of traditional marketing.


How Does Digital Marketing Operate?

Marketing surrounds a vast variety of techniques and trends that private and government sectors can use to boost their products to targeted audiences and to increase their pitching shares. To be prominent in their businesses, they need a mixture of advertising and sales savvy. Skilled strategists acquire their assignments either internally at separate companies or externally at marketing agencies.

Businesses once engrossed in marketing through print, radio, and television mediums. Nowadays internet gives companies another option to hold out buyers and increase their sales through digital marketing. 

First Email became a popular marketing technique in the early stage of the digital era, and then the trend shifted to Search Engines which authorize the companies to tag keywords in ways to get themselves recognized.

Then the era of social media platforms like Facebook, Instagram, and Twitter came into the field which allowed the companies to connect with customers, build brand values, and drive marketing arrangements. At present time Smartphones, Tablets, and other portable devices are making it easy jobs for companies to target their audiences through digital marketing.

Types of Digital Marketing

Digital Marketing emerged as a marketing tool in the early 1990s.  Till now this strategy is evolving in and many channels have also evolved during these years. At present, the following are the main types of digital marketing that are used as tools nowadays: 

  • Search Engine Optimization (SEO)

Search Engine Optimization, or SEO is technically a marketing tool instead of marketing itself. It increases the ranking of online content or matters on search engines like Google. SEO reassures that targeted audiences find services or outcomes by specific organic search terms.

It focuses on enhancing the look positioning and functionality of different types of content in organic search results. This content includes web pages, images, videos, and other properties.

The Main Key Elements to Consider When Optimizing the Web Page for Search Engines Include:

  • Quality of content
  • Level of User Engagement
  • Mobile-friendliness
  • Number and Quality of Inbound Links

Content Marketing

The main focus of content marketing is to generate and allocate precious content to captivate and hold the readers. The content is mostly published on a website and then promoted through social media.

The Following Are the Mediums for Content Marketing:

  • Blog Posts
  • E-book
  • Newsletters
  • White Papers
  • Infographics
  • Email Marketing

It employs email drives to make contacts with the buyers to captivate and engage customers. It is still one of the main marketing tools to communicate with people. Many digital strategist utilize their channels to gather email lists. After this, through email marketing, they try to cater those leads to customers.

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Social Media Marketing

It uses social media platforms such as Facebook, Instagram, and Twitter to communicate with customers, build brand recognition, and establish trust. Social media marketing requires active readers’ participation. It is a very popular medium to deal with B2C (Business to Customers) digital marketers. Sponsored posts and tweets are two illustrations of social media marketing.

Pay-Per-Click (PPC) Marketing

This is also called paid ad marketing, in this case, an advertiser pays a fee each time their ad is clicked which moves traffic to their websites. It enables companies to reach target customers on news or website and other platforms through ads. 

Website Marketing

Businesses often use their company website to promote their products and services. Companies try to communicate with their audiences through their website to boost their brand values. This website reflects their brands, products, and services most memorably. For website marketing, a website should be fast-loading, mobile-friendly, and easy to handle.

Affiliate Marketing

It is one of the oldest forms of marketing strategy, but digital marketing gives it a new flavour. It this marketing individual or influencer promotes the company’s product and services and gets an every-time commission paid when a sale is made or a new lead is added to their listings. Many online retail sites like Amazon or Flipkart use affiliate marketing to promote their products.

Video Marketing

A plentiful population visits video platforms like YouTube to learn something, to gain knowledge about products, how to use services or just to ease themselves. Therefore, marketers are using several video platforms like Facebook video, Twitter video, and Instagram to run a video marketing drive. 

Text Marketing

Companies also use text messages like SMS and WhatsApp messages to convey their products and services. They also send notifications for any updates to customers. Government organizations also use text marketing for any campaign drive or to promote themselves. 


Need for Digital Marketing Institutes

Many people refer to the 21st Century also as the century of the Internet. Everything is available on the internet, you are just one click away from anything. Technologies and trends are also evolving every day, which forces companies to change their marketing strategies. After this Digital Marketing emerged as a popular marketing strategy to promote their products or services.

But at that time it was a relatively very new concept to understand, and people were not fully aware of how to use this strategy as a promoting tool. Then it was during that time requirement for Digital Marketing studies became apparent, leading to the opening of various Digital Marketing Courses.

Below mention are the best digital marketing institutes in Subhash Nagar, let’s unlock them.

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Top 10 Digital Marketing Courses in Subhash Nagar With Jobs



IIM SKILLS provides the best digital marketing courses worldwide. It is an online course running from 2015. It provides hands-on internships through its DMMC Master Software.


Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: INR 29,900 + Taxes

Curriculum Modules



Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special ModulesWordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation


IIM SKILLS delivers extensive digital marketing study materials. This course applies to both beginners and skilled professionals.  The main attraction of this course is hands-on training.

IIM SKILLS regularly updates its study material to cope with fast-growing industry trends, and to ensure its students have the latest knowledge of Digital Marketing. The industry-driven curriculum reassures their student for well prepared and to grab opportunities for high-salaried jobs.

  Course Main Key Points

  • Live schooling
  • Practical education
  • 10+ Case Studies
  • Over 15+ Live Projects
  • Unlimited get admission to
  • Tools worth over 79000+ provided
  • Money- back assurance
  • Group discount
  • Personalized mentorship
  • Guaranteed Internship
  • Certification & Recommendations
  • 100% placement assistance

Other Professional Courses from IIM SKILLS

Contact Details:

+919580740740, [email protected]

A Few Digital Marketing Courses in India Near You:


2. Green Box

Green Box offers digital marketing courses in Subhash Nagar, Delhi are applicable for both students and skilled professionals. This course provides hard training programs with updated information on digital marketing theory, which is required for a booming start in the digital marketing field.

They especially focus on practical methodology and internship programs. It is an important player in the future of digital finance, in which skilled and experienced professionals give you in-depth knowledge of digital marketing through extensive courses for graduate students.

Curriculum Modules



Definition and significance of digital marketing
Digital Marketing Tools
Digital Marketing Case Study
Offline and Online Marketing
Industry Trends
Competitive Analysis


The Highlights of the Course Offered by the Green Box Digital Institute Are Mentioned Below:

  • Live Task Teaching
  • 16-Week Certificate Course
  • 100% Job assistance
  • Guaranteed Internship

This institute anchors on educating excellence and making an equilibrium between industry needs and traditional studies. Industry experts are the faculty of Green Box, in which students gain real-time experience and habitat to industry triads and get opportunities for high-salary jobs.

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3. Digi Shift India

Another renowned institute that offers the best digital marketing course in Subhash Nagar is Digi Shift India. Industry experts are the faculty of this institute, who work hard to enable their participants to reach their best potential. Digi Shift India offers the best and upgraded teaching techniques and the best methodology to provide advanced-level teaching with the newest module.

Curriculum Modules



Facebook ADsYoutube AdsBlogs
Bing PPCGoogle AdSense
SEO toolsEmail Marketing
Digital Marketing OverviewAffliliate Marketing
Google Adwords, Linkedin and Facebook AdsGoogle Webmaster tools
Content MarketingGoogle Analytics Tools
WordPress website ActionEmail, SMS and Video Marketing


Course Main Key Points

  • High-quality training
  • Free backup session
  • 100% placement assistance
  • Experienced trainer
  • Focus on practical training
  • Freelance and live task
  • Google Certification
  • Flexible course duration

4. Coding Bytes

Coding Bytes offers both offline and online courses in Subhash Nagar, Delhi. Best industry experts and skills professionals provide in-depth knowledge of digital marketing. Task-based- study material with practical training is the main key point of the digital marketing course offered by Coding Bytes.

The Duration of the Curriculum is Four Months and the Fee of the Course is INR 34999.



Digital Marketing OutlineGoogle Tools
Website Planning CreationSearch Engine Optimization
Google AdwordsMobile Marketing
Social Media MarketingAdsense
Lead GenerationContent Marketing
Graphic DesigningProjects
Email Marketing

Coding Bytes provides students with real-time case studies, lifetime access to study materials, instructor-led sessions, and UKIQ certification.

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5. E-Digital Marketers

E-Digital Marketers provides learners with both online and offline courses in Digital Marketing and Web Designing.

Industry expert and skilled professional-led faculty gives students updated techniques and assignment-based learning and students get experiment-based learning of digital marketing services.

The institute has 10 years of experience in the field of teaching digital marketing. It also offers lifetime access to study materials and hands-on training sessions

The duration of the course is over 4 months and the fee of the course is INR 35000. The two-month training sessions give opportunities for students to grab high positions in the digital marketing field and to become skilled professionals.



Content Marketing
Google tools
Website Planning and Creation
Google Adwords
Search Engine Optimization
Graphic Designing
Email Marketing

Below Mentioned Are the Main Highlights of the Course Offered by E-digital Marketers:

Course Main Key Points

  • Smart exercise and interactive slides.
  • Smart lectures and live projects.
  • Learning through readings and paid tools.
  • Research assignments and course-relevant downloads.


6. Expert Training Institute

Expert Training Institute is one of the best institutes of Digital Marketing in Subhash Nagar which provides you with more than 90 components in a single digital marketing course. Skilled professionals are the faculty members of this course, which provides you supplementary training, and insight knowledge of the latest techniques.

The name of the course is AI -Powered Digital Marketing Course and the fee structure is INR 22000. The duration of the course is 5 months with the addition of 3 months of internship. The institute provides you flexible batches on both weekdays and weekends for the convenience of the students.

Highlights of the Course 

  • Google Certification
  • 100 % placement assistance with lifelong career support




Digital Marketing OutlineGoogle Tools
Website Planning CreationSearch Engine Optimization
Google AdwordsMobile Marketing
Social Media MarketingE-Commerce
Lead GenerationContent Marketing
Graphic Designing                       Media Buying
Email MarketingGeo-Targeting


7. Advantage Institute

Led by expert Anup Prasad, this institute offers a digital marketing course in which the prime focus field is Search Engine Optimization (SEO).

The name of the course is Premium Digital Marketing Course with a duration of 3-6 months including the internship period. 

The institute provides students with practical training by digital marketers. The main focus of the course is direct training, live tasks and, case histories.




Search Engine Optimization
Web designing and web pages
Google Ads
Facebook Ads
Lead Generation
Affiliate Marketing

Highlights of the Course 

  • 15+ international certifications
  • 100 % placement assistance with lifelong career support
  • 10 super specializations
  • 30 Live projects.


8. HSDM: Haryana School of Digital Marketing

Haryana School of Digital Marketing has exceptional placement records and is referred for its high-quality theoretical study.

The faculty that run this institute are all digital marketers which provides you with active training sessions, and insight understanding of new tools and trends. The institute’s maximum batch strength is 10 students and teachers are certified and skilled in digital marketing.

They offer both online and offline courses for the convenience of the students.

The course duration is 5 months.

Course Fee

  • Online classes- INR 25000
  • Offline classes- INR 30000

Highlights of their Digital Marketing Courses in Subhash Nagar:



5 months duration
More than 15 certificates
Weekly test and weekly consultation
Interview Preparation
Paid internship
Live classes and Practical training
Free paid tools


9. Digi Royal Institute

Established in 2018, this institute offers a digital marketing course with an AI-based curriculum. It provides students with a comprehensive curriculum with practical training and lifetime update training.

There is a flexible learning program for professionals. The course duration varies from 4- 6 months.

Highlights of their Digital Marketing Courses in Subhash Nagar:



Google and Facebook-certified partners
Paid internship
100% job assistance
Interview Preparation
Industry live project training
Live classes and Practical training
Free paid tools


10. IIDL

Indyserve Institute of Digital Leadership (IIDL) offers you digital marketing courses in both online and offline formats. They provide you with live sessions with the industry expert rather than video recordings.

For the best tutorials, they hired only skilled professionals and experienced teachers to brighten the future of students.

Highlights of their Digital Marketing Courses in Subhash Nagar:



15+ Digital Marketing Certificates
Paid internship
100% job assistance
Expert training
Industry live project training
No pre-recorded video
Free paid tools

Frequently Asked Questions

Q.1 Which Institute is best for me in Digital Marketing?

According to your goal and need, select a course with all modules and update the curriculum.

Q.2 What is the average salary in Digital Marketing?

The average salary for Digital Marketing is around 80-85,000 per month in India.

Q.3 Who is applicable for the Digital Marketing Course?

Any undergraduate and postgraduate can apply for a digital marketing course.

Q.4 How many months are required for a digital marketing course?

The duration of the course ranges from 6- 12 months.

Q.5 Can I pursue digital marketing from home?

Yes, digital marketing can be done from home by freelancing, starting by business, or through work-from-home mode.


In the final statement, Subhash Nagar comes up with a lot of digital marketing courses that provide beginners and skilled professionals options to cater to their dreams. These institutes are beneficial to gain insight and knowledge of the latest techniques and trends.

Digital marketing courses in Subhash Nagar are pretty valuable for enhancing knowledge of the methodology of digital marketing. These institutes not only provide you with hands-on training sessions but also give 100% assistance on job placement.

The final synopsis is that investing time and money in digital marketing courses in Subhash Nagar can increase your capability and empower you to succeed in the constantly changing field of digital marketing.


Data Analytics Concepts- Right Breakthrough For Beginners

In today’s scenario everyone is competing with each other and in the business world every company wants to get ahead of their rival companies, they want the best and exclusive for themselves. Every company has the desire that their products and services remain best as compared to their rivals. But to achieve their goals, they need research information and data. Precisely to fulfill this need, the concept of data analytics was realized, therefore in this business world the invention of Data Analysis concepts occurred. In this article we will go in-depth into the data analytics concepts and its right understanding and as a beginner, how you can start your career.




Definition of Data Analytics

Most of the time companies collect bundles of data for their knowledge, but if the data is in the raw form, it is meaningless. In that scenario a data, analyst comes in, who will analyze raw data with orthodox meaningful, actionable insights. 

Therefore, Data Analytics Concepts is the science of examining raw data to make closure about that information. It includes a series of steps like inspecting, cleansing, converting, and customizing data to extract useful information and support decision-making.

Following is a Further Breakdown of the Process:


Scanning the raw data to point out the initial patterns, characteristics, and numbers of interest.


Filtering the faultiness and irregularities in the data to enhance its quality.

Channelizing the data into a format that can be swiftly analyzed.


Using statistical and computational methods to examine the theory and speculate outcomes.

Data Analytics is pivotal because it helps businesses make decisions, forecast market trends, improve operational quality, and personalize customer participation.

In our day-to-day life also, data analytics plays a crucial role, sometimes without realizing it. For example, before leaving our home, we check the weather forecast to decide what to wear. This forecast is the result of scanning the meteorological data to speculate the weather conditions.

Similarly, when we prepare a cup of tea, we might unknowingly use data analytics by estimating the right proportion of milk to water based on our former experiences to make it a perfect outcome.

These everyday examples reflect Data Analysis, gathering information, analyzing it, and making decisions based on the gained knowledge.

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Why Data Analytics Concepts Are Important?

Data Analysis assists businesses to gain more observability and extensive understanding of their product and services. It provides them with a detailed understanding of the customer observation and the customer’s difficulties.

By transferring the pattern beyond data to connect comprehension with the taken measure, companies can design personalized customer experiences, create related digital services, maximize operations, and enhance employee creativity. 

Five Key Elements Make Data Analytics Important for Companies:

Gain a Better Understanding of the Target Market-  

By capitalizing the consumer information, companies can get a better understanding of buyers’ preference, their needs, and their purchasing trends. This helps companies strengthen their strategies, encourage consumer faith, and boost their sales. If the owners don’t take notice, they risk losing their customer base to a rival who does.

Boost Decision-making Aptitude-  

Data analytics helps organizations make fast, wise decisions, minimize costs, and optimize efficiency. It provides proactive opportunity identification based on data rather than assumptions.

However, organizers need to understand that data can show some patterns but a flaw in the analysis could lead to adverse results so it must be used with a critical eye.

Generate Selected Strategies and Marketing Drives:

Data analytics helps organizations create strategies and marketing drives that ensure they reverberate with the selected consumers. By calculating current and transactional statistics, organizations can make customized advertisements, boost marketing value, increase consumers’ beliefs, and faith, and exceed growth.

Refine Operational Inefficacy and Reduce Risk:

Another advantage of data analytics is the skill to enhance operational efficiency. By collecting targeted information and feedback, companies can discover trends that notify products and maximize services.

It also helps to identify areas for streamlining to enhance efficiency and cut the cost. Organizers can use understanding to focus on the most profitable projects. It allows companies to modify their strategies, manage risk, and anticipate future problems.

Recognize New Products and Service Opportunities:

When it comes to new products and services, data analytics allows companies to recognize their present selected consumers, their needs, and trends. It also creates new opportunities to meet their needs. Data analytics concepts can monitor product performance in real time.

Organizations can update their current products by keeping an eye on rival’s actions and plans. Data analytics tailor marketing efforts for greater impacts. It enhances consumer services and fosters loyalty. 

By imposing these insights companies can stay graceful, make informed results, and create a competitive environment in the marketplace. Data analytics concepts modify the way organizations manage, create, and grow.

Check Here For More Guidelines On Data Analytics:


Difference Between Data Analytics Concepts and Data Science

Many of us might be confused with Data Analytics Concepts and data science and might consider them to be the same career. But they are very distinct fields. Beginners need to understand that both have different impacts on businesses.

Data Analytics Concepts focuses on refining and conducting computational analysis on existing datasets. Whereas, data Science integrates the scientific method, math, arithmetic, and specialized programming. Despite their differences, it is crucial to understand that data science and data analytics both work together.

Here Are the Major Key Differences Between Data Analytics Concepts and Data Science:   

Their Approach to Data:

Data Analysts focus on illuminating present data to get results from existing questions. They use systematic applications to form visual representations like charts and graphs that help organizations make choices based on present data.

However, Data Scientists dig in deeper. They not only get solutions from present queries but also innovate new queries for the future. Their work demands constant improvement of these models as new information comes in.

Their Application and Software:

Data analysts are expected to excel in programming languages like R, SQL, SAS, and Python. Data scientists are expected to excel in Hadoop, Java, and Python applications.

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Different Types of Data Analysis

Now, this is the main part of Data Analytics Concepts. Data analysts can convert raw information into fruitful facts and figures by calculating inclinations, alterations, and patterns. This whole process helps to take future outcomes in the organization and resolve the current problems that are creating hurdles in the revenues and other business exercises.

Let’s take a look at the four main types of Data analysis: descriptive, diagnostic, predictive, and prescriptive analysis.

1. Descriptive Analysis

It is like taking a picture of previous data and representing it in a layman format. It is the exercise of assembling and summarizing the previous facts without making assumptions. It is about “what occurred” in history. The two main tools used in this analysis are Data Accumulation and Knowledge Discovery in Data.

Data Accumulation

It is the collection and assembling of the information into abstract form.

Knowledge Discovery in Data

It is the transfer of abstract information to discover patterns.

The main objective is to show the data only through graphs or charts so that they can be understood by a large audience. 


2. Diagnostic Analysis

It is like being an investigator with information. Diagnostic analysis is about why it occurred. Let’s dig into how it works:

Identify the odd one out – Firstly, identify any unusual thing in data, like a sudden drop in sales.

Uncovering phase- The next step is, to collect additional data sources that might explain why such anomalies arose.

Uncover casual relationships– Now, look for connections that could explain oddities, like episodes that correspond with the decline in sales.

Utilize the Methods- Finally, data analysts use methods like probability, regression, and time series analysis to confirm these connections.

So, this analysis helps us acknowledge the root cause behind the information trends.

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3. Predictive Analysis

This analysis tries to determine what is likely to occur in the future. Data Analysts use previous data and math to make reasonable predictions. Data analysts take the following steps for predictive analysis:

Archival Record- Take a look at what occurred before.

Possibility- Uses arithmetic skills to find out the possibility of something happening again.

Predictions- Makes forecasts like which products will sell or how sales will incline or decline.

Hence, predictive analysis helps organizations plan better and execute smarter choices.


4. Prescriptive Analysis

It is like a strategic advisor for an organization. Data analysts use the predictions from predictive analytics and recommend the best action to take. Here’s a simple breakdown:

Situation Analysis- It glances at different future situations based on the data.

Decision Making- It helps organizations to figure out what to do to make the most of the predicted results.

Intricate Skills – It uses skills like algorithms and machine learning to give smart advice.

Major Influence- The effective use of prescriptive analytics can have a major influence on a business’s decision-making and profits.

It is also crucial to match the analysis with the correct data type- whether it is nominal, ordinal, intervals, or ratios. Each type of data can tell you different requirements.


What is Data Types?

For Data Analytics Concepts, the comprehension of Data types is very important. A data type is a fragment of data that commands a computer system how to explain its value. Data types interpretation makes clear that pieces of information are collected in the selected pattern and the value of each property is expected.

Following are the precise descriptions of the different data types: Quantitative and Qualitative Data.

1. Quantitative Data

It is also referred to as numerical data. The information here is in numbers and can be calculated. For example, our age, temperature, and data about income, all come under quantitative data. There are two types of numerical data: discrete data and continuous data.

Discrete Data

Information that is countable and can not be split into smaller pieces of information. It consists of definite and discrete values.

For example number of two-wheelers in a parking lot, the number of female employees in a corporate office, and the number of tickets sold in Cineplex.

Continuous Data

It represents a variation of values. In this data type information can be divided into smaller parts. It can take 

any value within a confined scale.

For example, the height, weight of students in the class, and temperature were recorded in March month.


2. Qualitative Data

Data that can not be calculated in numerical is called qualitative data. It is also referred to as Categorical Data. This data can be gathered in the form of pictures, signs, sound clips or messages and responses.

Qualitative data enhances factors to our research, to investigate more on predictions and our point of view.

This can be further divided into two types: Nominal Data and Ordinal Data.

Nominal Data

This data has no number order. It represents categories without any innate order.

For example, data on the gender of the student, raw information on the favorite color of people, and the most favorable language of employees.

Ordinal Data

This type of data falls into the most specific order. It has some kind of numeric presence. Ordinal data lacks even breaks. The variation between sets may not be similar.

For example, customer reviews can be uneven and a company survey ratings may not be the same as the gap between happy and unhappy.

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What is Data Collection?

Data collection is a methodical procedure of collecting pieces of information and measurements. Whether you are conducting a survey or analysis for a corporation or government organization, data collection gives you an enhanced and original understanding of your survey queries.

Following Are the Important Steps of Doing Data Collection:


1. Interpret the Target of Your Survey:

  • Before gathering information, recognition of your target is very important. Initiate the survey by outlining the problematic factors which you want to convey in your research.
  • Compose all your survey queries that interpret what you want to know.
  • Based on your survey questions, you might need to gather information either on numerical data or categorical data.


2. Select your Data Collection Method

Depending on the types of information you want to gather, the following are the most reliable methods of data collection.

  • Polls- It is a method to gather information from a sample of the people and count as a survey of the whole population. It consists of some questionnaires.
  • Interview- Dialogues with the audience or person to collect data. It is a one-to-one conversation.
  • Monitoring – Organized monitoring of episodes and actions.
  • Practical- Systematical conduct to examine the issue and its cause.
  • Secondary data analysis- Using present information from other origins.


3. Programme Your Strategy

Strategize a detailed course of action for data collection. There are the following steps for planning the procedures.

  • Sampling- It is a technique of collecting specimens or instances or participants.
  • Information Source- Where you will gather your information, for example, database, fieldwork.
  • Data document- How you will record reactions and opinions.
  • Ethical Consideration- Reassure audience consent and privacy.


4. Gathered Your Information

  • Carry out your course of action by collecting data according to the selected method.
  • Assure the data quality, perfection, and connection to your survey objectives.


What is Data Cleaning?

It is the main important step of Data Analytics Concepts, it is also known as data cleansing. It is the process of composing data for examination by picking and correcting mistakes, inaccuracies, and unpredictability within a data set.

It involves removing variations and assuring that the information is ready for the right examination.

Hereby Are the Tasks Included in Data Cleaning:

Eliminating Identicals- Recognizing and removing duplicate data or records. Duplication of information occurs when it is gathered from many sources, many data sets are used, and when removing data. This affects the productive data analysis calculation procedure. 

Unimportant data is another subject that has to be considered. This whole procedure of cleansing makes the ultimate data more accessible and applicable to the primary objective and manufactures the least distraction from the primary goal.

Dealing with lost values- Handling the insufficient or negligible values. Missing rows and columns of information affect the correct data analysis procedure sometimes it also leads to failing results.

It can be monitored and then removed from the primary data source or can be replaced by the predictions

Systematizing formats Ensuring regular representations like date, units, and formats.

Rectifying faultiness- Usually, data is collected in three types, boolean, numerics, and strings. Sometimes numbers can be written in text instead of digits, there can be typing mistakes and spelling mistakes. These all need to be rectified and put in the correct format.


Demanded Expertise Required for a Data Analyst

Up to this point, we have concisely talked about the types of data analysis and its significance. Now, let’s investigate the crucial essentiality of a data analyst. We will study all the essential expertise and classification that one should own.


1. Technical skills

  • Numerical and Demographical Ability- Data analysts spend most of their time working with numerals, therefore you have to be good with numerics.
  • Software Knowledge- Also, data analysts have to rely on software languages such as Python, SQL, or R to carry out their work. This may seem difficult at first, but you can learn it over time.
  • Logical Mindset- A data analyst must interpret data. It’s not enough to just rely on numbers and share your findings. A data analyst needs to be able to understand what’s going on and to study deeper if necessary. So, a logical perspective is a must.
  • Information Visualization- The skill to present complex information, visually using tools like histograms and pie charts, is key to communicating effectively. There is no point in doing all the study if an analyst doesn’t have an effective way to put those understandings together and interface them to investors.


2. People Skills

  • Critical Thinking- Analysts must skillfully choose from a variety of tools and techniques to solve different challenges. Data analytics is all about solving business problems and that requires some acute critical thinking skills.
  • Social Intelligence- Once you have gathered data from your understanding, it’s crucial to share your results in a way that gives profit to a business.

A data analyst works in close association with business investors and may be accountable for sharing and presenting to the whole company. So, if you are thinking of pursuing Data Analysis, it is mandatory to have excellent social intelligence for your job.

  • Flexibility- The field of Data Analytics Concepts is changing constantly. This means that it is important to keep a broad mind and be aware of new methods and technologies. Try to make your understanding a key part of how you work- this will give you an advantage in this field.

These are all expertise and qualifications that are elementary for a data analyst to successfully provide the best outcome to an organization.



Q. Which data analytics has the most value?

Prescriptive Data analytics is the most up-to-date form of data analysis because it advocates the optimal course of action.

Q. Can AI replace a data analyst’s post?

AI can’t replace the data analyst job, but AI will help an analyst in handling projects.

Q. Does Data analytics need coding skills?

A data analyst is expected to be skilled in coding languages.

Q. Can a non-mathematical candidate apply for a Data Analytics course?

Any graduate undergraduate and all professionals can apply for this course.


The above mentioned are all the information and knowledge of the fascinating field of Data analytics concepts. In this article, we tried to give you an extensive understanding of data analysis which includes types of analysis, tools of data, description of data science, and from where you can gain the knowledge of data analytics.

If you want to pursue your career as a data analyst you will need to become more proficient in all the skills, tools, and techniques.

In the present situation, data analytics is among the top fields of research and investment purposes. New forms of content-driving analysis and artificial intelligence will replace the present technologies. Therefore to grasp the power of new techniques organizations need to know all about data analytics which makes the companies drive business success.