The world of business studies has changed a lot in the era of data science. The experience of a person is an irreplaceable parameter in the decision-making of a business. Still, the tools related to big data that are available now provide a big push to the traditional methods used for Business Analytics and decision-making. The importance of analyzing and utilizing the solution obtained from the vast data that are available for improving a business has opened the door for a large number of job opportunities for Business analysts. So without much delay, let’s take a look at opportunities available to pursue Business Analytics Courses in Noida.
What is Business Analytics (BA)
In simple words, Business Analytics is a field where large existing data is gathered and analyzed to obtain insights that would assist in taking the proper decisions.
Business Analytics employs data analytics along with statistical and quantitative methods to derive a decision-making solution.
Business Analytics is not new, all management has undertaken the process of business analytics in circumstances that seem to hinder progress.
The usage of computers for complex calculations and the recent availability of tools to source and work with large amounts of data has given Business Analytics its own well-deserved space.
With the emergence of a dedicated field, demand for Business Analysts has also grown.
Business Intelligence Vs Business Analytics
Business Intelligence and Business Analytics rely on the data but the major distinguishing factor lies in the timeline concerned.
Business Intelligence focuses more on past and current situations of business like how many products of the same variety were sold, what type of product customers have shown interest in and currently buying etc.
Business Analytics focuses on the future scenarios of business by considering the data from past and current situations like predicting how wide varieties of the same product can be sold, predicting features on a given product that customers would like in the upcoming product launches, etc.
Eligibility to Pursue Business Analytics
Any graduate or post-graduate can pursue Business Analytics Course.
Knowledge of programming is not mandatory to pursue the course. But Business Analytics involves a large amount of data to work with, hence programming will be used and prior knowledge of programming would be beneficial.
Aspirants from Commerce, Mathematics, or Engineering backgrounds will have an upper hand since some of the learnings will be relevant to their stream.
Basic knowledge of computers and statistics will be helpful.
Graduates can pursue post-graduate courses whereas, people with post-graduation can look for PG Diploma or Certificate courses to support their career or transition in the job.
Career Opportunities in Business Analytics
From 2020 onwards, Business Analytics will be one of the most sought-after demands in the industry.
Experts predict a growth of close to 14% in jobs for Business Analytics by the year 2028.
The average salary of Business Analysts is nearly 10 Lakh per annum.
Companies across but not limited to Manufacturing, Information Technology, Healthcare and Pharmacy, Consulting, etc. hire business analysts.
Looking at the current trend, more companies including small and medium-scale enterprises will also start hiring business analysts for their growth.
Statistical Tools used in Business Analytics
Analyzing large amounts of data requires tools that would assist the process. Tools are also beneficial when used for Statistical Analysis. Following are some of the popular tools used for Business Analytics.
Microsoft Excel
It’s one of the early tools used in computers to analyze vast amounts of data. Even today it has not lost its relevance in the world of data analysis. People with basic computer knowledge would have used excel and the depth to which one is exposed depends upon the work to which they were using it.
Microsoft Power BI
is one of the software from Microsoft’s Power group. It is majorly focused on Business Intelligence, but its usage in data analytics and bringing vast amounts of data for visualization on the dashboard makes it a pretty useful tool for Business Analytics.
Tableau
Founded in 2003 by the company named Mountain View, Tableau is an interactive data visualization tool. Its strong features in data mining make it very useful in Data Analytics. It provides features to generate user-required data visualizations and maps.
Python
is one of the widely used languages in the present world. Its application is vast and for Business Analytics, it is used to describe and categorize the vast data that will be collected. It also helps in exploratory data analysis like profiling of data, data visualization, etc.
Top 10 Business Analytics Courses in Noida
There are plenty of institutes offering Business Analytics Courses in Noida. Certification and placement assistance are two important factors that need to be looked into before enrolling for the course. Business Analytics Courses in Noida can be pursued as either an MBA degree or a Master’s course from a reputed Institute. Some of the most popular ways in which the Business Analytics Courses in Noida can be pursued are detailed in the following list.
1. ‘Business Analyst Course in Noida’ by Simplilearn
Simplilearn is a well-known online platform providing courses on a wide variety of topics. This course is tailor-made to benefit students with all the skills required for becoming good Business analysts.
Some of the prominent features of the course include:
The course is run in collaboration with IBM.
More than 14 capstone projects in three different domains will be conducted.
Some skills taught include Agile Scrum Master, Excel, Tableau, CBAP, SQL, CCBA, and Agile Scrum Foundation.
A Master’s Certificate will be provided after the successful completion of the course.
Weekend Classes are conducted.
Course Fee: INR 54,000 /- (Inclusive of taxes)
2. ‘Master Business Analytics Program’ by GUVI
GUVI is an IIT Madras incubated company conducting a lot of training for both students and corporate professionals. The Institute is recognized by AICTE, and authorized partner of ‘Google for Education’. The classes are conducted by subject-matter experts from the industry.
Some of the prominent features offered by the course include:
Live classes are conducted on weekends and enrolled students will have lifetime access to recorded sessions.
Refundable Demo class.
Exclusive sessions with industry experts where anything related to Business Analytics can be asked.
One-to-one discussion with mentors.
Globally recognized certificate.
Complete placement assistance with over 50 interviews.
Duration: 6 Months
Course Fees: INR 84,999/- (Inclusive of taxes)
3. ‘Business Analytics 360 Course’ by AnalytixLabs
Analytixlabs is in existence since 2011 and has been training aspirants in the field of analytics. Their courses are specifically designed with inputs from industry experts and the courses offered by them include the areas of data science, artificial intelligence, full stack development, and business analytics. The Business Analytics 360 course is available offline in Gurgaon, Bengaluru, and Noida.
Highlights of the course include:
Certificates recognized in India and Overseas
Option of choosing from the offline classroom, online live sessions, and self-paced learning.
Extensive 360 hours of learning across all three modes
Both weekend and weekday classes are available for offline classroom learning sessions.
Placement assistance through profile building, interview preparation, and job referrals.
Duration: 33 classes
Course Fees: INR 28,000 (excluding taxes) for self-paced learning. INR 38,000 (excluding taxes) for both Live Online and Offline classroom sessions.
SLA (Structured Learning Assistance) Consultants are located in Delhi and Noida. They are a team of more than 80 trainers and have vast industrial experience. They are primarily into providing practical exposure and industry-oriented courses to freshers as well as professionals.
Their training includes both IT and non-IT related courses. Their Business Analytics Courses in Noida include sessions on basic and advanced excel, tableau, and python.
Some of the course highlights include
Certification as per industry standard
Training by experts working as Sr. Lead Analyst/Technical Analyst with over 10 years of experience.
Placement assistance would commence as soon as 70% of the course is completed, providing a good number of opportunities to aspirants.
Several workshop sessions will be organized to interact with industry experts dealing with and discuss case studies.
Batches are available both on weekdays and weekends.
Duration: Approx 550 hrs which includes practical sessions on excel, python, and tableau.
5. ‘IT Business Analyst Program’ by QBI
QBI Institute located in Noida is providing training since 2010 to assist people trying to make the transition to Business Analyst and Business Consultant roles in the IT industry. Reputed trainers with work experience in Fortune 500 companies are available for interactions. All trainers are alumni of IIT or IIM and have more than 12 years of experience.
Career support for learners completing the course successfully.
Both online classes and classroom sessions are available.
Industry-accepted programs.
Duration: 2 Months (Weekend classes)
Course Fee: INR 40,000 for classroom sessions and INR 8,000 for the video lecture course
6. 260 Hours of Business Analytics Program by Emerging India Analytics
Emerging India Analytics is a company working towards consulting, staffing, and training people in the field of Analytics. The company is promoted by various alumni of IITs, IIMs, and other well-known educational institutions and industries.
The company is also a proud member of NASSCOM, and they are the SSC licensed partner for training in Data Science and Machine Learning programs across India. The trainers are having more than 15 years of experience in the field of technical guidance and consulting.
Prominent features of the course include:
Training material designed by NASSCOM and consultation with 31 SIG (Special Interest Group) companies like Goldman Sachs, IBM, JP Morgan, Google, etc.
Python, SQL, Data mining, Power Business Intelligence (BI), Excel, and Tableau will be covered.
A well-structured program of 70 hours with exclusive 40 hours of pre-learning and 150 hours of post-program support through assignments, projects, and access to recorded sessions.
Training sessions are online.
Preferred candidates should be from the IT, Statistics, and Analytics industry with an education in Engineering, mathematics, or IT background.
Professional certificates will be provided.
Course Fee: 39,999 + GST
7. ‘Business Analyst Training’ by Uncodemy
Having been in existence for the past 10 years, Uncodemy is situated in Delhi, NCR, and Noida. The courses are instructed by professionals with ample experience in the industry. The Institute has also provided corporate training to more than 100 companies which also includes companies coming under Fortune 100. The institute also provides summer training and internships to students.
Some of the notable facilities provided include:
Certification would be provided.
Complete assistance for getting a job.
More than 140 hours of training through practical assignments.
Some of the tools covered include Excel, Microsoft Power BI, Python, Matplotlib, Numpy, SQL, Scipy, etc.
The labs are available whenever enrolled participants wish to use them.
Registered participants can retake the classes without any additional charges.
Exposure to live ventures for the participants.
Course Fees: INR 45,000 /-
8. Business Analysis and Decision Making by IACT
International Academy for Certification and Training (IACT) is an institute that emphasizes quality training at affordable costs. Alumni promote the institute from IIT – Delhi, MIT – Boston, and IIM – Calcutta. International Academy has been the recipient of the Red Herring Top 100 Asia Award for innovation in the field of training & education.
Course highlights include:
Study materials will be couriered to the learner’s address.
Support will be provided by experts through e-mail.
Support for taking the online exam after the completion of the course
Assistance with exam preparation by providing sample questions.
After successfully passing the exam by securing more than 40%, certificates will be issued.
The minimum eligibility to enroll for the course is intermediate. Graduates and those pursuing graduation can also enroll in the course.
Duration: 3 Months
9. PGDM in Business Analytics by Lloyd Business School
Lloyd Institute of Management and Technology is well known in the Greater Noida region. The institute is recognized by the All India Council for Technical Education (AICTE) and affiliated with Dr. A P J Abdul Kalam University, Lucknow. Their Post Graduate Diploma Program in Business Analytics is a full-term course run in collaboration with IBM.
Course highlights include:
Access to lab facilities with the latest tools
On successful completion of the course, participants receive IBM branded industry-recognized certificate of achievement.
Global Master Certification will also be provided in Descriptive and Predictive analysis, which again will be co-branded by IBM.
Tools such as Python, R, and Design Thinking will be taught.
The course provides an opportunity to work on live projects which will be monitored by experts in the industry.
To get admitted, the student should be a graduate with a valid score in MAT, LMAT, GMAT, XAT, or CMAT. Shortlisted candidates will have to undergo screening through group discussions and personal interviews.
Duration: 2 Years (6 trimesters)
10. MBA – Business Analytics by Sharada University
Sharada Group of Institutions is another well-known University in India, which offers a variety of courses. This MBA program is one of the few Masters’ programs offered by Universities that has more weightage in comparison to other Business Analytic Courses in Noida.
The coursework comprises technical and managerial subjects. The content is designed in consultation with industry experts and focuses more on descriptive, predictive, and prescriptive analysis areas of Business Analytics.
Key features of the course include:
Master’s Certificate from a University recognized by University Grants Commission (UGC).
Placement assistance from the University’s placement department.
Detailed learnings on computer simulation, statistics, decision analysis, predictive modeling, data mining, optimization and visualization, artificial intelligence, supply chain, applied probabilistic modeling and applications in finance marketing, etc.
For getting admission into the course, students should have completed their graduation with 50% marks, should be proficient in English, and must have attended the Sharada University Aptitude Test (SUAT) which is conducted online. The other ways to get admission are through GMAT with 75% or above percentile or through XAT/CAT with 65% or above percentile.
Duration: 2 years ( 4 semesters)
Course Fee: INR 60,900 /- (INR 30,000 for the first year and INR 30,900 in the second year)
Frequently Asked Questions (FAQs) About Business Analytics Courses in Noida
1. Who should pursue a course in Business Analytics?
Business Analytics Courses in Noida can be pursued by anyone interested in starting a career in the same area. It is also suitable for people from different industries trying to transition into the field of Business Analytics. The courses mentioned will assist in an easy transition for those people who are working in Managerial positions or relevant fields in the industry. For someone who is working in a completely different domain, the transition would take its own time. Provided the demand Business Analytics has, people with the right skills will be able to pursue a career.
2. Are only B.E. / B.Tech graduates eligible for getting enrolled in Business Analytics Courses in Noida?
The general criteria across institutes and colleges are that one should be a graduate to pursue a Business Analytics course. There are again certain institutes that also encourage students who are still pursuing graduation to get enrolled. Depending on the type of course and schedule of classes one can take up Business Analytics Courses in Noida without actually being graduated. The other favorable quality to starting a career in Business Analytics is to have good proficiency in English. This can be improved while pursuing a course from training institutes but certain universities in their selection round might reject candidates with poor proficiency in English.
3. Is Business Intelligence (BI) the same as Business Analytics (BA)?
At the first glance, both look very similar, but in the field of application and purpose, both are very different. Business Intelligence deals majorly with past and present data and deductions of conclusions from the. Business Analytics is more concerned with building solutions and providing models to assist decision-makers in matters concerned with the future of business. Both Business Analytics and Business Intelligence take into consideration the vast amount of data but the purpose for which they utilize the gathered data is different. Not many Institutes offer courses entirely dedicated to Business Intelligence, but options to pursue Business Analytics Courses in Noida are more.
4. Does one need to know programming or coding, Statistics, commerce, etc. to take up Business Analytics Courses in Noida?
One need not have prior knowledge of programming or coding to pursue a course or career in Business Analytics. Programming or coding is part of data analytics. Hence, when dealing with large amounts of data, like is done in Business Analytics, programming needs to be learned. But many of the training institutes which offer Business Analytics Courses in Noida include programming tools in their curriculum. Hence having prior knowledge is not a necessity but it will help during the learning of Business Analytics. The same holds in areas of commerce and statistics.
5. Are the above-mentioned institutes, the only options to pursue Business Analytics Courses in Noida?
The courses and training institutes mentioned are only the well-known and popular courses available to pursue Business Analytics Courses in Noida. Apart from the institutes mentioned a lot of other courses are also offered by Institutes online. People residing in Noida have options of either attending courses that are offered through classroom instruction on weekdays or weekends or pursuing a course online. Some advantages are always there in either mode of learning. When it comes to recruitment, most companies or recruiters look for skills learned rather than the mode of learning.
Conclusion
Business Analytics as a course has immense demand in the present world. It is also predicted that the demand will only grow in the years to come. Hence, pursuing a career that is yet to be saturated with excess resources is always a wise decision. Becoming a Business Analyst is not similar to pursuing a professional graduate course. It is more about upskilling oneself according to the requirements of the present world. Hence any graduate can take up courses and start their career in Business Analytics. Out of many institutes offering the course, a careful analysis of feedback from alumni, placement assistance, and topics covered during the course would help in choosing the right institute.
The concept of business analysis was first introduced in the late 1800s. With the newer technological inventions, it started to get evolved much faster. Nowadays powerful tools like artificial intelligence (AI), machine learning, and other techniques have made business analytics much more sophisticated. Business analysis has proven smart and scientific way leading to growing and profitable businesses. Hence the scope for business analytics has rocketed worldwide and of course in Malaysia. This article is about the basics of business analytics and the top 10 business analytics courses in Malaysia.
What is Business Analytics?
When businesses are being run over a long period, they generate a large set of data regarding their policies, investments, loans, revenue, profit-loss, etc. By analyzing this data using different statistical models and quantitative methods, it is possible to make sense of this historical business data.
A business analyst is a professional person who involves in analyzing this data to identify the trends in the past and predict the outcomes in the present and accordingly suggest intelligent business strategies and policies for the future.
Harvariness School Professor Jad Busn Hammond, who teaches the Business Analytics course, once said in his interview, “If you are attending a business meeting and other people there have opinions, but you have data to support your arguments and your recommendations, you will be influential ”. So business analysis plays a vital role in the success and growth of any business.
What is the Difference between Business Analytics and Data Analytics?
Before we dive further into information about this topic, let’s understand the difference between the terms Data Analytics and Business Analytics which may sound similar. Both of them deal with the data but the difference is in how they use it.
Data analytics study the raw business data and clean it. They decide the usefulness of this raw data using algorithms, computer programming, and other deep techniques. Whereas, business analysts make sense of this analyzed data to study the trends and predict future business trends. They mainly involve in the conceptual level of analysis. They also assist the authorities in strategic policy making of business for profit and other positive factors.
Career Options After Business Analytics Courses in Malaysia
Businesses take their datasets as their assets. Hence businesses rely on the experts working on this data to survive in market competition, increase revenue, and implement safe & strategic policies. Therefore, nowadays, business analytics courses in Malaysia are in high demand and will gain high importance in the future as well. Here are the top career opportunities after completion of the business analytics courses in Malaysia.
Business Analyst
Job Description:
To understand the process of business and business objectives.
To understand business problems and come up with a unique and efficient solution.
To analyze clients’ needs and prioritize business requirements accordingly.
Human Resource Analyst
Job Description:
To analyze data of the human resource department in terms of employee performance, and the efficient hiring process.
To fix the staff problems.
To find better candidates from the data, motivating present employees.
Financial Analyst
Job Description:
To analyze the financial data and predict future trends
To study the profit and loss of business
To give suggestions for efficient transactions
To advise on investment policies
Supply Chain Analyst
This deals with the analysis of the supply chain of a business and takes effort to make it smooth.
Job Description:
To collect and analyze the demand-supply data.
To analyze the trends.
To manage the supply chain operation.
To analyze inventory data.
Marketing Analyst
Job Description:
To analyze the marketing data of their products and services.
To forecast sales from new marketing campaigns.
To give insights to retain old customers, gain new customers, and improve the business revenue.
Data Analyst
Job Description:
To collect and analyze the data using different tools.
To use statistical models and quantitative techniques for data analysis.
Prepare reports and present them.
To manage databases.
Data Scientist
Job Description:
To study the big chunk of raw data of business using algorithms, machine learning, deep learning, and artificial intelligence techniques.
To analyze, filter, and clear the structured and unstructured business data.
To draw meaningful insights from the structured and unstructured data after its analysis.
Job Roles After Business Analytics Courses in Malaysia and Their Salary Ranges
Salary of different jobs after completing the business analytics courses in Malaysia change with experience, recruiting company, and skills. However, to get a rough idea, here is the table stating the range of salaries for different job roles in business analytics.
Job Role
Salary Range per Month
Business Analyst
4,200 RM – 6,750 RM
Human Resource Analyst
2,060 RM – 6,050 RM
Financial Analyst
3,800 RM – 5,400 RM
Supply Chain Analyst
6,750 RM – 9,250 RM
Marketing Analyst
2,500 RM – 5,300 RM
Data Analyst
3,400 RM – 5,300 RM
Data Scientist
5,850 RM – 8,350 RM
*RM: Malaysian Ringgit is the Malaysian Currency
Who Should do Business Analytics Courses in Malaysia?
Business analysis is a data-driven improvement of a business. It is a combination of business management and analysis using technology. Hence whoever has a great interest in working with big data, who is tech-savvy and capable in analysis, can opt for business analytics courses in Malaysia.
Any graduate with a science, computer science, or commerce background is recommended for these business analytics courses in Malaysia. However, any graduate from other educational experiences can also take up these business analytics courses in Malaysia and enter this flourishing field.
Top Recruiters in Business Analytics in Malaysia
As business analysis is becoming an inevitable part of any business for its growth, profit, revenue increment, and survival in market competition, a plethora of jobs for business analysis in many IT and non-IT sectors are available in Malaysia and worldwide.
And this number is going to rise exponentially in near future. There are numerous companies in Malaysia mostly near Kuala, Lumpur City recruit for different job roles in business analytics. Here is the list of some of the top recruiters in business analytics in Malaysia:
Accenture
IBM
Shopee
Shell
Juris Technologies
Petronas
Deloitte
NXP Semiconductors
PwC
Hilti Group
CBRE
Tata Consultancy Services TCS
Maybank
Standard Chartered Bank
Schlumberger
Experian, etc.
Top 10 Business Analytics Courses in Malaysia
Business analytics is an emerging field in Malaysia and is believed to be thriving with job opportunities at present and in the near future also. There are numerous universities and institutes that offer business analytics courses in Malaysia. Along with the local universities, there are several online global platforms as well, where one can study business analytics courses in Malaysia from anywhere across the globe. Here is the list of the top 10 business analytics courses in Malaysia.
1. Bachelor of Business Analytics (Hons) at Sunway University
Location: Sunway City, Malaysia
Sunway University is a non-profit private university in Malaysia. Although it is relatively a new university, in 2022, it is ranked by Quacquarelli Symonds (QS) World University Rankings among the top 150 top universities in the under-50-year-old category. It is situated at Sunway University, near Kuala Lumpur. It offers bachelor’s and master’s programs in business analytics.
Duration: 3 years (Full Time)
Mode: Classroom
Tuition Fees: RM 35,297 per year
Eligibility:
For any local or foreign student, the minimum Malaysian qualification minimum CGPA is 2.00 out of 4.00 or the equivalent foreign qualification
English Proficiency tests
Passing in mathematics
Course Curriculum:
Knowledge and applied skills in the big data processing
Business analytics tools and techniques
Analytical and critical thinking skills development
Highlights of the course:
Lancaster University, a public university in the United Kingdom also validates this degree.
Upon degree completion, graduates will get two certificates, one from Sunway University and other from the Lancaster University
2. Master of Business Analytics by Sunway University
Location: Sunway City, Malaysia
Duration: 1 year (full-time)
Mode: Classroom
Eligibility:
Bachelor’s Degree Equivalent to Malaysian Standards with Minimum Grades Equivalent of 2.50 out of 4.00
Business Analytics and Visualisation Advanced Studies
Highlights of the course:
This degree provides fundamental skills and cutting-edge technology knowledge that will be useful to develop critical thinking skills required for business analytics.
3. Business Intelligence and Analytics Course by Universiti Teknologi Malaysia
Location: It has three campuses in different places in Malaysia namely Johor Bahru, Johor, Kuala Lumpur, and Pagoh Johor.
It is a premier public university in Malaysia that offers several courses in science, technology, and engineering. In 2021, it is ranked 13 among the top 50 under 50 years old universities by QS World University Rankings.
Duration: 2 years full-time
Mode: On-campus
Tuition Fee: MR 50,450 per year for international students
Eligibility:
Honors degree from this university or other equivalent degree from a recognized institute or university with a minimum CGPA of 3.00 out of 4.00
Minimum English requirement for international students
Course Curriculum:
Governance of Data
Business Statistics in Data Science
Business Intelligence
Data Mining in Business Analytics
Advanced Techniques in Enterprise Information Systems
Management of Strategic Business
Cloud Computing in Big Data Analytics
Data Visualization
Highlights of the Course: The course has 7 credits for two research projects.
4. Bachelor of Business Analytics (Hons) by HELP University
Location: Subang, Malaysia
HELP University is one of the top private universities in Malaysia. It has received several recognition awards from the Malaysian government, and private global companies, as well. It emphasizes providing quality education on numerous subjects at the bachelor’s and master’s levels.
Duration: 3 Years
Mode: On-campus
Tuition Fee: MR 63,300 Total Course Fee
Eligibility: Minimum CGPA of 2.00 out of 4.00 in matriculation or diploma or equivalent qualification
Course Curriculum:
Elements of Finance and Accounting
Introduction to Programming and Database System
Microeconomics Principles
Business Information Technology
Business Law
Management Principles
Marketing Principles
Statistics of Business
Mathematics
Business Analytics and Information Systems
Descriptive Business Analytics
Predictive Business Analytics
Prescriptive Business Analytics
Advanced Database Systems
Business Research Techniques
Decision-Making Business Analytics
Advanced Business Statistics
Human Resource Analytics
Marketing Analytics
Data Insights and Visualisations
Economic Analytics
Highlights of the Course:
It has internships and links with the following industries:
5. Business Intelligence and Data Analytics by the International Islamic University of Malaysia
It is a leading Malaysian university offering quality education in a range of different disciplines.
Location:Kuala Lumpur, Malaysia
Duration: 2 years full-time
Mode: On-campus
Tuition Fee: RM 32,000 for national students and RM 47,700 for international students.
Eligibility:
A bachelor’s degree with a minimum CGPA of 2.75 out of 4 or equivalent qualification
English requirements: minimum IELTS score of 5, minimum TOEFL score of 60
Course Curriculum:
Introduction to scholarly contributions in the field of Business Intelligence and Analytics.
Application of analytical methods and strategies of big data to advanced data analysis and visualizations.
Understand issues and complexities in business
Learn intellectual property, integrity, data security, privacy, and professional code of business
Learn quantitative modeling and data analysis techniques to solve business problems
Advanced statistical tools and data programming techniques to solve problems in data analysis.
6. Business Analytics Course by the University of Sains Malaysia
It is the leading university in Malaysia and offers undergraduate and postgraduate programs in subjects like natural and applied sciences, medical and paramedical sciences, social sciences, humanities, engineering, etc.
Location: It has five campuses in different places with the main campus at Minden, Penang, Malaysia.
Duration:
1-year full time
2 years part-time
Mode: On-campus
Eligibility:
Bachelor’s degree in management or other relevant qualification
Minimum CGPA of 2.75 out of 4
If less than a CGPA of 2.75, meet other criteria of the requirement of research/work experience
Minimum English requirements
Tuition Fee: MR 18,060 for national students
MR 27,800 for international students
Course Curriculum:
Introduction to Analytics Edge
Introduction to Advances in Digital Technology
Insights in Management
Statistics Techniques for Business Analytics
Data Programming in Business Analytics
Predictive Analytics in Business Analytics
Visualization and Data Storytelling
Highlights of Course: This course is available full-time and part-time as well.
7. Coursera: Business Analytics Specialization
By the University of Pennsylvania
Instructors: the Wharton School Professors
Coursera is a popular US-based online education provider company. Its headquarter is in New York, USA. It offers a lot of courses on literally any topic you want to learn. It works with around 150 universities and organizations across the world and offers around 4000 courses.
It provides a lot of courses on business analytics offered by different universities and institutes. However, we have listed the top two courses on business analytics by Coursera.
Duration: 5-6 months
Mode: Online
Eligibility: This is open to all categories. This is for those who are interested in learning how decisions should be taken using big data.
Certification: It provides a certificate after completing the course and a hands-on project.
Tuition Fee: $ 79
It offers five courses in this specialization. It is recommended to follow the order for continuity. It is okay to complete a single course and gain the respective certificate. These courses are as follows:
Customer Analytics
Course Curriculum:
Popular methods of customer data collection and their help to make business decisions
Tools to predict customer behavior and techniques to use them appropriately
Key ideas regarding customer analytics and their use in decision making
History of customer analytics techniques used by major firms
Operations Analytics
Course Curriculum:
Model future demand uncertainties
Predict outcomes of competing policy choices
Choose the best action to face the risk
People Analytics
Course Curriculum:
How to manage people at work based on deep data analysis
How to make soft-skill decisions regarding hiring and talent development
How to use deep data for people-related issues like recruiting, performance evaluation, leadership, hiring, job design, compensations, etc.
Accounting Analytics
Course Curriculum:
How to use data to study factors driving financial performance
How to use data to forecast the financial future
How to use data consumer behavior predictions, corporate strategy, risk management, etc.
Business Analytics Capstone
Course Curriculum:
This is a project to learn applying the knowledge learned in the previous four courses to solve the challenges faced by reputed businesses like Yahoo, Google, and Facebook.
This project is designed with Yahoo to learn the evaluation and creation of data-driven decisions.
Highlights of Course:
The course is in English whereas it has subtitles in other languages as well.
Financial aid is available for those are fitting its eligibility criteria.
8. Coursera: Business Statistics and Analysis Specialization
Offered by Rice University
Instructor: Sharad Borle
Duration: Approx. 5 months
Mode: Online
Eligibility: Anyone with any background can opt for this course.
Tuition Fee: $49
This is a series of 5 courses to master the field of business statistics and analysis.
Introduction to Data Analysis using Excel
Course Curriculum:
Introduction to Excel spreadsheet and its basic functions
Introduction to various basic excel spreadsheet functions to organize data
Introduction to excel spreadsheet functions like pivot tables, filtering, and charts
Introduction to excel spreadsheet functions like advanced graphing, and charting
Introduction to Data Descriptors and Their Application to Business Decisions
Course Curriculum:
Introduction to descriptive measures of data
Association, probability descriptive measures
Introduction to excel spreadsheet functions to calculate probability and normal distributions
Introduction to normal, binomial, and Poisson distributions
Business Applications of Hypothesis Testing and Estimation of Confidence Intervals
Course Curriculum:
Introductions to building blocks of confidence intervals
Introduction to hypothesis testing: types, guidelines, excel formulas, applications, and type I and II errors
Introduction and applications of difference-in-means hypothesis tests
Linear Regression for Business Statistics
Course Curriculum:
Build and estimate regression models using Excel
Carry out hypothesis tests using regression outputs using Excel
Dummy variable regression applications
Introduction to interaction variables, lol-log, and semi-log regression models
Business Statistics and Analysis Capstone
Course Curriculum:
This is a project to apply the skills learned in the last four courses in the real world
To pose questions those customers would ask a data analyst about the publicly available data of industry partner
To carry out statistical analysis on this publicly available data and produce reports on findings simply and understandably
Certification: It provides a certificate after completing the course and a hands-on project.
Highlights of Course:
The course is in English whereas it has subtitles in other languages as well.
Financial aid is available for those are fitting its eligibility criteria.
Udemy is a global teaching and learning platform that offers more than 213,000 courses, and 74,000 instructors teaching in more than 75 different languages. It offers several courses on business analytics. However, here is the information about the most popular business analytics course on Udemy.
Duration: 8.5 hours of on-demand videos
Mode: Online
Eligibility: This course is all about business analytics fundamentals, so no prior knowledge is required.
Tuition Fee: $48 is a regular fee, however, most of the time, they offer massive discounts also.
Certification: It provides a certificate of course completion.
Course Curriculum:
What business analyst is, what is the job role, and how do they work
Six project methodologies including Agile and Waterfall frameworks
How to create a business case according to the business objectives
Six widely used business techniques to obtain project details from stakeholders
Introduction to modeling diagrams to understand project documentation
Carry out requirement specifications like categorizing, validating, and prioritizing
Highlights of Course:
It provides 15 downloadable resources
Full lifetime access to videos
Along with English, subtitles are available in more than 10 languages
10. edX: Business Analytics for Data-Driven Decision Making
Offered by Boston University
Instructors: Prof. Byers, Dellarocas
edX is a USA-based global online education provider created by Harvard and MIT university. It provides university-level online education to worldwide students in various disciplines. It even offers some courses free of cost.
Duration: 7 weeks
Mode: Online
Eligibility: Elementary college in Statistics should be completed.
Tuition Fee:
$399 unlimited access
Free audit course with limited access
Course Curriculum:
Predictive statistical modeling and machine learning techniques
Role of these techniques in decision making
Manage analytical processes effectively and make evidence-based decisions accordingly
Highlights of Course:
Unlimited edX support
Graded assignments and exams
Certification: It provides a certificate of completion.
FAQs
Is learning business analytics courses in Malaysia hard?
Business analytics is not hard to learn. Data scientists do the most difficult part to extract meaningful data from raw data through deep and complex analysis. Business analysts work on that extracted data. A combination of a little bit of maths, a grip on some statistical tools, and logical reasoning is needed to learn business analytics courses in Malaysia.
Is programming/coding knowledge required for business analytics?
Core programming knowledge is not necessary for business analytics. However, if you know to code, it will be additional expertise that will be helpful in business analytics. Business analytics is more statistical than coding oriented.
Which tools are used for business analytics?
As business analytics is more statistical, a lot of statistical tools are being used for business analytics. While MS Excel and Tableau are fundamental business analytics tools, SAS Business Analytics, QlikView, Splunk, Sisense, Microstrategy, Knime, etc are the other widely used business analytics tools.
What is the future of the business analytics industry in Malaysia?
Artificial intelligence, machine learning, and deep learning are flourishing technologies these days. And with the help of emerging technology, the business analytics field is going to thrive with excellent job opportunities in Malaysia. So, the scope of the business analytics industry is no doubt going to increase in near future.
Conclusion
For any business, it is becoming crucial part to adopt business analytics technology because of the huge market competition. Business analytics has proven itself a smart way to a successful, sustainable business. For promising business analytics outcomes, businesses rely on good-quality data and smart expert business analysts. So anyone, with a strong desire to learn business analytics, great analytical and logical reasoning skills, and comfortable with mathematics and statistical tools, can enroll in business analytics courses in Malaysia. Having thriving job opportunities at present and tremendous scope in the future, business analytics expertise will be certainly rewardable with flying colors. I hope you will find this information helpful while making your career choices.
Today’s world of the internet has opened numerous opportunities for conducting business. With the aid of social networks, you can earn customers for your business and reach them easily. If you want to learn precisely about digital marketing, you have to choose wisely. Digital marketing courses in Blackpool offer education regarding digital marketing appropriately. If you have dreamt of starting a career in digital marketing, then digital marketing courses in Blackpool are very much important for you.
Meaning of Digital Marketing
Digital marketing is part of marketing that makes use of the internet. Digital Marketing is used for targeting the marketing of products and services using digital technologies. Digital marketing also involves measurable and interactive product and service marketing. This process of marketing helps to contact or reach customers and then convert them into customers and retain them.
Digital marketing is the process of creating traffic on a website also attracting viewers and customers via various social media sites like LinkedIn, Twitter, Instagram, Facebook, and so on. In digital marketing, the marketing is done through technology. These electronic devices are used by marketing professionals to pass on promotional messages and then find out the amount of impact via customer journey.
Generally, digital marketing refers to marketing campaigns that usually appear on desktops, phones, laptops, tablets, and other devices. Digital marketing can take any form such as search engines, websites, social media, email, mobile apps, text messaging, and web-based advertising. Digital marketing is the procedure of promoting products and services through digital channels.
Digital marketing can be done online as well as offline. For the overall marketing strategy, both online and offline modes are important. Digital marketing includes marketing online for the market of activities via digital channels. Digital marketing comprises tactics of marketing by targeting customers with the aid of digital channels.
The customer needs are identified and then satisfied using digital marketing. Digital marketing is a just new technique for marketing that is modernized. In short digital marketing refers to marketing procedures conducted via electronic devices which take into account some take some form of computer.
Here online marketing efforts are conducted through the internet. The marketing efforts are performed via the internet. Digital marketing is always changing. Digital marketing is dynamic in nature. This means that customers can’t interact with organizations and companies without the internet.
Digital marketing is a process that comprises two-way communication between a business and its future or current customers. Nowadays as screen time is high for many individuals digital marketing takes benefit of this scenario by advertising their products and services across the internet.
In this way, the organization and the company make sure that their marketing actions are generally reaching customers via the internet where the customers spend maximum time. Digital marketing is a frequently used word in today’s marketing world. Now almost every individual is talking about digital marketing.
Accordingly, to marketing experts, digital marketing is the best way to enhance business. Digital marketing is the art of promoting and selling products and services through the internet. It is a procedure that makes use of various digital marketing channels to contact the target customers.
It is a powerful and cost-efficient method to advertise business details to the audience targeted. Digital marketing included online channels, electronic devices, and digital technologies. Now the line difference between traditional marketing like billboards, advertisements on television, and direct mail have developed a digital part to it.
Digital marketing courses in Blackpool are of high significance. They offer various good courses which will make you well-versed in the field of digital marketing.
Types of Digital Marketing
Search Engine Optimization
The goal of search engine optimization is to place the business at a higher level in search results Google. The Traffic of search engines involves increasing the traffic on the search engine to the business website. To achieve this, search engine optimization marketers research words and phrases customers are using to search for data online and make use of those terminologies in their content writing process.
Pay-Per-Click
Pay-per-click relates to advertisements that are paid and search engine results that are promoted. This method is short-term in nature because when you do not pay for advertisements and search engine results the advertisement stop existing. Pay-Per-Click is a method of increasing search traffic about the online type of business.
Content Marketing
In content marketing, storytelling and information sharing are done to elevate brand awareness. The final objective is to make the reader take action which will lead the reader to become a customer. This in turn gives rise to customers asking for more information, mail signing up undertaking a purchase.
Content can be in any form such as blogs, posts, white paper resources, e-book resources, digital videos, podcasts, and so on. Content marketing should be of some value to the customers and not just brand advertising and selling products and services. Content marketing must build a strong and honest relationship with the customers which may elevate sales over time. It should not just provide a single transaction.
Email Marketing
Email marketing is one of the most efficient techniques of marketing. Email marketing creates compelling campaigns, they can tap targeted customers and are also well-versed in studying customer interactions and information and making appropriate decisions based on that information.
Marketing Analytics
Marketing Analytics helps marketers to track the behavior of the product or the service user at a very high detailed level, the number of times the link is clicked by them, the time spent by them on the web page, frequency of their opening page, and so on. Marketing analytics help to measure the success of campaigns in digital marketing.
Mobile Marketing
Mobile marketing helps to reach individuals on their smartphones or also on tablets. Mobile marketing helps to reach people with the aid of text messages, social media, websites, email, and mobile applications. Marketers can customize offers or special content to a geographical location or time in the same way as customers walk into the store or enter an event. Digital marketers are very much aware of where the customers are located and it is very clear that the potential customers are hooked on to smartphones.
Affiliate Marketing
Affiliate marketing, also termed influencer marketing, has become very popular among many organizations/companies. Affiliate marketer or influencer marketing aids in forming a bridge to erase the gap between customers and organizations or companies.
Affiliate marketing uses social media’s growing popularity among industry professionals and influencers. In the proworking with these outside influencers, your company or organization will collaborate to promote products or services through compensation.
Marketing Skills
Digital marketers provide support to the marketing team and strategic aims of the organization or organization as a whole by releasing marketing strategies in the online scenario. Digital marketers try their level best to become a voice for the customers and how the customers want to interact with the brand on an individual basis.
Benefits of Digital Marketing
Global Reach
The reach of digital marketing is vast. It can reach anywhere globally where the technology is accessible. Digital marketing does not have geographical boundaries. Even a small business can reach international customers. The combination of global reach and visibility is a great opportunity for any organization or company. Accessibility which is online opened a gateway for many businesses to explore.
Local Reach
Local reach is very important. This is because if your business depends on nearby customers. Locally targeted advertisements can be useful for the organization or company to bring customers to their doors. Digital marketing brings the whole world to you.
Lower Cost
Digital marketing provides you with effective cost solutions for you to promote your business locally or internationally. Competition can take place between large businesses and small businesses using dynamic techniques and tools. Almost all the strategies are very low in cost to start with. A company or an organization can find proper solutions based on the goals of marketing.
Learning Is Easy
It is easy to start with even though there are many aspects of digital marketing which have to learn. The complexity of digital marketing depends upon the nature of goals and the level of campaigns.
Efficient Targeting
It may happen that a company or an organization does not have a clear picture of the target audience. Digital marketing helps the company or organization to extract information to decide which audience is best and then accordingly the campaigns can be targeted around that audience.
The vast amount of targeting elements ensures that every campaign reaches the right type of audience. The vast elements like SEO, demographic information, and so on helps the organization and company to study the behavioral changes of the customers and accordingly launch an appropriate campaign. This power to understand the customers takes the organization or company to success.
Multiple Strategies
There are various strategies available for different types of businesses. A B2B type of business may adopt a different strategy that a B2C type of business. Some businesses can be benefited from content marketing while some businesses can be benefited from advertisement campaigns based on conversions. Digital marketing strategy is well executed if it changes and is adapted fast to the requirements of business transformation.
Multiple Content Types
There are varieties of types of content that are available to advertise the brand on the online platform. For various platforms, various content types help to keep the brand fresh and build efficient online campaigns. More than 1 content can be reproduced which can be appropriate to as many platforms as you can. Some of the content that can be chosen are our podcasts, emailers, whitepapers, e-books, quizzes, webinars, visual content, infographic, and social media posts.
Increased Engagement
Digital marketing helps to increase engagement. By default, digital marketing is very engaging in nature. The users can share a blog, a photo, a video, or even engage in your website. All these activities of the users can be measured. This in turn helps you to create more engaging posts to enhance brand awareness and also to increase sales. There is a direct relationship between engaging posts and the number of loyal customers.
Analytics and Optimization
Web analytics which is a part of digital marketing measures the outcomes of digital marketing campaigns. This in turn helps in the optimization of future campaigns and corrects any possible errors swiftly. Analytics of your digital campaign aids to point out every traffic source and taking total control of your sales. In a nutshell, analytics and optimization help therewith and the development of the organization or a company.
Scope of Digital Marketing
There is tremendous growth in the digital marketing industry and in upcoming years there would be a continuous enhancement of digital marketing. The future of digital marketing is very secure and very bright. More and more opportunities will be pouring in. The growth of the internet is going to increase massively.
People are comfortable doing online activities. Hence to cater to the needs of the customers digital marketing is very essential. In a nutshell, digital marketing is a very promising career. To conclude digital marketing can boost your career growth path.
Top 6 Digital Marketing Courses in Blackpool
Here is a list of the best digital marketing courses in Blackpool.
1. IIM SKILLS:
IIM SKILLS is considered one of the best institutes for learning digital marketing. The course is authorized and recognized by the Government of India. This course includes comprehensive live training of 5 months. 40 digital marketing modules are included in the master digital marketing course.
It is 3 months program and 2 month paid internship with flexible time. You will also get a fixed stipend of INR 6,000. You will also be provided with 15 plus live projects, 10 plus case studies, and INR 79,000 worth of tools for free. The trainers here are highly experienced and follow a practical approach to teaching.
Highlights of Digital Marketing Courses in Blackpool
Live Practical Training
Paid Internship
14 Certification
Letter of Recommendation
300+ Placement Partners For Interview Support
Launch Your Digital Marketing Agency
Personalized Mentorship
Write Your First Blog For Times of India.
Launch Your Podcast with Apple, Google & Spotify.
Launch Youtube Channel
2. IIDE-The Digital School
IIDE School is one of the best schools for digital marketing in today’s scenario. IIDE is elevating the level of providing education across the globe. IIDE is transforming the learning pattern of the students currently. This is termed a futuristic method of learning. The PPTs offered by IIDE school are not outdated.
IIDE School offers a comprehensive digital marketing course which is in online mode. The certification provided by IIDE school is industry recognized. They also provide placement assistance.
The duration of the course is 4 months. The fee of the course is USD 1,300 with EMI without interest.
Contact Details
Phone: +919619958615
Email ID: admissions@iide.co
Certifications
On completion of every module, IIDE will award you with a participation certificate. Further after completing 7 assignments and 1 final report, a certification in Advanced Digital Marketing will be awarded. Training is also offered to students for google certification.
University was established in England, but it is also globally present in Malaysia and Singapore. Their main objective is the encouragement of academic excellence, creativity, and innovation among the students.
Course Syllabus
Strategic Marketing in Digital Era
The Digital Customer Journey
Digital Entrepreneurship
Digital Campaign Management and
Analyzing Self for Strategic Career Development
Marketing Metrics and Analysis
Course Highlights
Expert Faculty
Renowned University
Practical Learning
Accredited by the Chartered
Institute of Marketing
Association
Study Anytime and Anywhere
Pay in module-by-module installments
Course Duration and Fees
The course duration is 2 years minimum. The fee is 8,400 pounds for the period 2021-2022. For more information please contact the institute.
Contact Details
Phone: +441912086000
Email ID: bitesizeuni@ncl.ac.uk
4. University of Leeds
The digital marketing program of the University of Leeds offers you special knowledge in the field of marketing communications and also advertising. The University of Leeds also provides in detail knowledge of significant concepts of marketing.
Course Syllabus
Consumer Behaviour
Marketing Communications
Advertising
Global Strategic Marketing
Media Planning and Strategy
Public Relations and Corporate Communications
Marketing Research
Marketing Dissertation/Project
The Global Marketing Professional
Course Highlights
Accreditation is awarded by the Chartered Institute of Marketing
Academic Excellence
Virtual Learning Environment
Various Assessment Methods
Career Support
Scholarships and Financial Support
Course Duration and Fees
The course duration is I year full-time. The fee in the case of UK students is 12,750 pounds and for international students is 25,750
Contact Details
Phone: +44(0)1133434908
Email: study@leeds.ac.uk
5. University of London
The digital marketing course provides an understanding of all concepts of marketing and tools, which helps students to build digital marketing strategies. The aim of the course offered by the University of London is to extend the aspects of digital marketing by monitoring how social and digital media tools have affected the theory and practice of marketing.
Course Syllabus
Introduction to digital marketing
Engagement
Online word-of-mouth and viral marketing
Community marketing
Experiential Marketing in Digital Environments
The digital marketing-mix
Search Marketing
Digital advertising
Email marketing
Course Highlights
Understand the role of digital and management functions. Understand how digital and social media marketing can contribute to improving marketing effectiveness and the triple bottom line.
Evaluation of digital and social media campaigns.
Think about solutions to complicated marketing problems using insight from digital and social media marketing.
Think critically and creatively in finding and evaluating alternative marketing initiatives in digital and social media marketing
Undertake research into a digital and social media-related problem and apply relevant skills in assembling and analyzing data.
Course Duration and Fees
The course is of 2 years. For more information, you can kindly contact the institute
Contact Details
Phone: +44(0)2078628000
6. University of Southampton
The digital marketing course at the University of Southampton aids students to develop digital marketing plans and decide in what manner to incorporate tools of digital marketing in their campaigns of marketing. The course also comprises hands-on learning in an interactive scenario by experts in the industry and academic professionals.
Course Syllabus:
Customer Insight
Digital Analytics
Digital Marketing Strategy
Integrated Marketing Communication Design
Introduction to Marketing
Research methods of marketing
Digital Marketing Applications
Dissertation for Marketing
Managing Digital Design and Web Development
Marketing Practice-Based Dissertation Digital Design and Web Development
Marketing Practice-Based Dissertation
Services Marketing
Course Highlights
Created and Taught by Industry Experts
Learning and Assessment
Hands-on-Course
Real Business Marketing Projects
Simulated Consultancy Exercises
Opportunities to Grow Your Network
Qualification is awarded by the University.
Course Duration and Fees
The course is offered for a period of 1 year. The course cost is 13,000 pounds in the case of UK students and 25,000 for EU and international students.
Course Details:
Phone: +442380595000
Email ID: enquires@ Southampton.ac.uk
Frequently Asked Questions About Digital Marketing Courses in Blackpool
Q1. Is digital marketing a good career?
Digital marketing is a very good career. Digital marketing is one of the fastest-growing career options in today’s scenario. The rise in demand for digital marketing is directly proportional to the rise in job opportunities. By gaining expertise in the digital marketing field via digital marketing courses in Blackpool the chances of high-paying jobs also arise. Digital marketing is indeed a fantastic career.
Q2. Is a digital marketing course difficult?
The Digital marketing course is not at all difficult. Digital marketing courses in Blackpool offer knowledge to students in a very simple way.
Q3. Does the digital marketing courses in Blackpool are advanced and updated?
Indeed yes, the digital marketing courses in Blackpool are advanced in nature and structured according to the current scenario.
Q4. What are the skills required for becoming a digital marketing expert?
The skills necessary for becoming a digital marketing expert are:
Data Analysis
Content creation
SEO and SEM
Customer relationship management
Communication skills
Social media
Basic design skills
All the above skills can be acquired by pursuing digital marketing courses from Blackpool.
Conclusion
Digital marketing is everything about marketing via the internet and other electronic devices. Digital marketing is not a single process but it is made of many elements that have to be considered depending on the goals of the company or organization. Digital marketing courses in Blackpool are worth taking. Digital marketing courses in Blackpool provide you with appropriate and up-to-date knowledge of the digital marketing field. Digital marketing courses in Blackpool are an edge above. Now you can choose appropriate digital marketing courses in Blackpool to build a strong career in this industry.
Are you searching for digital marketing courses in Roodepoort? Consider your search is over. In this article, we will be featuring the best 6 Digital Marketing Courses to look for. Nowadays, if you’re not a digital-holic, you are not a marketer at all. All businesses are moving digital to be found by their clients, customers, or audiences.
Roodepoort is one of the fastest-growing cities in South Africa. There are immense opportunities in digital marketing. There is a growing need for digital marketing courses in Roodepoort to meet the demand. In this fast-paced world, technology is growing pacier than anything. To compete, one needs to cope with the change.
The booming digital world is pushing all companies not to miss out on digital. Therefore, it is essential to know how the digital market works for anyone who aspires to be a digital marketer. In this article, we will cover the top 6 Digital Marketing Courses in Roodepoort.
What is Digital Marketing?
Marketing is an integral part of any business. Businesses produce products or give services. The company needs to market the product or services to make people aware of it. So, marketing attracts people towards the product or service to sell at the desired price. Digital marketing is also called online marketing.
It is a process in which the marketer promotes their product or services through electronic medium to find their potential customer, clients, or audience. In this digital age, digital marketing is vital to any business’s success. Digital marketing uses new-age digital ways like social media posts, paid social media ads, paid videos, and email marketing to promote products or services.
Nowadays, everything is available at our fingertips. You can order the desired product or services at your doorstep with one click. The recent research by Flipkart & Bain Co says that online shoppers will grow to 180 to 190 million in 2027. Its predicted annual growth rate ranges from 20% to 25%. These numbers are high enough for any digital marketer to tap into to find their customers, clients, or audience.
These growing numbers only say that the future of digital marketing is bright. All established companies or startups who want to grow must establish themselves in the digital medium to build their brand and increase their visibility to make their presence felt.
A digital marketer should plan and strategize the growing needs of their customer, client, or audience through social media platforms, email marketing, and search engine optimization. It will help the company, or the digital marketer grow their brand value and recall, and in turn, one will find the potential customer for the company.
Who Should Learn Digital Marketing?
If you’re someone who loves social media, then you should learn digital marketing. Also, digital marketing is relevant to everyone. For example, ask yourself,
Do you have an Instagram account?
Do you have a Facebook account?
Do you have a Twitter account?
Do you have a LinkedIn account?
Most of us have all the above social media accounts and must be spending much of our day too. We write posts and add stories to keep our followers updated. We create engaging content and post content on a particular day to increase followers. Knowing or Unknowing, we do all this activity that a digital marketer does to promote their brand. So, digital marketing is relevant to everyone who accesses social media.
Nevertheless, students who aspire to be a marketer and plan to make a career in marketing definitely should learn about digital marketing. Digital marketing is growing day by day. Therefore, any marketing student needs to know the working of digital marketing. Anyone who wants to become a digital influencer or start a digital business should learn about digital marketing.
Knowing digital marketing will help you increase your website traffic, promote your brand, schedule your social media calendar, and engage with the right audience who can be potential customers. Also, entrepreneurs should learn digital marketing. All business owners are moving to digital platforms because the internet is a place to be found.
For example, if your business is in Mumbai, the potential customer could be from Mumbai or neighboring cities. When your company has a website or social media page, you can have customers worldwide. Your digital presence will be available to the potential client at any time of the day. So, the digital company plays a vital role in all kinds of businesses, and entrepreneurs must know about digital marketing to find new clients to grow their businesses.
Career Options in Digital Marketing?
Digital marketing is today’s fastest-growing career option. The Covid-19 lockdown gave a significant boost to digital marketing careers. During the lockdown, most of the businesses moved digitally to earn money. It gave digital marketers and freshers a massive opportunity to get their break in digital marketing.
On the internet, everything starts with a search engine. Gone are the days when we had any queries; we went to the library and went through books for references. Nowadays, if any question comes to mind, we type it into the search engine to get the desired answer. Keywords are the terms used to describe these online searches.
Digital marketers collect this data to find out the needs of each website visitor and engage with their potential clients. If someone asks a question, the digital marketer will get the content writer to answer your query. For example, if someone looks for a brand, the specific brand will appear on your search engine. Like this, there are many functions digital marketer work to get their clients. These functions give various opportunities for aspiring digital marketers to start their careers.
Search Engine Optimizer
There is a huge demand for SEO specialists. They are responsible for ranking the website. The SEO specialist strategies and uses techniques to increase the visibility of the website. It can generate more leads and potential customers for the business.
Content Writer
Copywriters drive sales, whereas content writers inform and educate the audience. Content writers write product descriptions, web content, blogs, articles, and infographics. The job of a content writer is lucrative. You will earn a good living as a content writer as you grow.
Graphic Designer
Brand recollection is significant in digital marketing. In this growing digital age, so many options are available to everyone digitally. We scroll our phones or move to a new website in a fraction of a second. In such a scenario, holding our attention is challenging for any digital marketer.
Here Graphic designers come in very handy. They prepare logos and design web pages with such a color and shape that they hold our attention. The design market is anticipated to be worth $250 billion. If you’re someone good with visualization and creativity, you should consider graphic design as one of your career options.
Content Marketer
Content marketers plan, schedule, and execute content on different platforms. Their main goal is to convert the potential audience into customers or sell their product. They develop products based on market research, set prices, find suitable platforms or places to sell their products, and promote them on various media. As a result, the content marketer creates demand for their product and finds leads for the business.
Pay Per Click (PPC)
Pay Per Click is a digital advertising tool for digital marketing. Companies pay to show their advertisement on webpage or social media pages. Pay-per-click specialists plan, design, and execute digital ads for clients. These jobs are entry-level jobs, but they are high-demand jobs worldwide.
Video Marketer
Video marketing became very popular because of social media and digital influencers. Many of us prefer to watch a video over reading content to consume information. As a result, the demand for video marketers has risen in many digital streams. More than 80 % reported that their sales had gone up because of video marketing. Video marketers create promos and reach out to digital influencers for product reviews.
Social Media Marketer
Social media marketers focus on platforms like Facebook, Twitter, Instagram, and TikTok to promote their products. They specialize in social news, microblogging, social media scheduling, collaboration and sharing.
Email Marketing
You must have noticed email notifications from various popular websites on your email. That is called email marketing. Email marketer sends information to your email id with multiple offers and discounts to lure you into buying the products. Remember, email marketing is one of the best tools to get customers to buy. More than 30 % of sales come from email marketing.
How to Learn Digital Marketing Courses in Roodepoort?
There are many ways to learn digital marketing. However, for beginners, I recommend reading and watching videos online to learn a little before stepping into digital marketing. The purpose of reading and watching videos is to familiarize yourself with digital marketing and introspect whether you want to pursue this career.
Yes, digital marketing is booming, but it is equally important to find your interest in digital marketing. Once you find your interest in digital marketing, you can enroll in a course in digital marketing. Many institutions are offering digital marketing courses. In addition, there are online courses also available in digital marketing. In this article, I will be focusing on digital marketing courses in Roodepoort.
Best 6 Digital Marketing Courses in Roodepoort
Following are the Digital Marketing Courses in Roodepoort.
1. IIM SKILLS
If you’re looking for Digital Marketing Courses in Roodepoort, then IIM SKILLS is the best option for you. They provide one of the best digital marketing courses online with international placement. It is an online instructor-led course recognized by the government of India. The course focuses more on practical learning and comes with lifetime access to all the classes.
The Course Will Cover the Following Modules in Digital Marketing:
Digital School of Marketing offers various digital marketing courses online. They provide introductory, intermediate, and advanced-level courses. Depending on the level of knowledge, you can opt for the respective periods. For example, if you read and watch online videos to get a gist of digital marketing, you can join the intermediate course the Digital School of Marketing offers.
Following Are the Topics Covered in the Digital School of Marketing
WordPress
Search Engine Optimisation
Paid (PPC)
Social Media Marketing Management
Email Marketing
Mobile Marketing
Digital Marketing Strategy
Digital Copywriting
Content Marketing
Marketing Management
Details of the Course
Course Name: Intermediate Digital Marketing Course
Duration: 3 to 4 months
3. University of Johannesburg, Johannesburg
The University of Johannesburg also offers digital marketing courses in Roodepoort. They provide a short-term digital marketing course. Learning from one of the best universities in South Africa definitely will add a lot of value, and there will be added advantages for job opportunities. It is a six-week program designed to cover all the elements of digital marketing. In addition, the course will conduct an online test to give a grade to the student.
Blue Magnet offers digital marketing coaching services in Johannesburg. Their course teaches various basics to advance the level of digital marketing. It’s a five-day program designed for professionals or someone who wants to upskill themselves for a better opportunity in their organization.
Course Name: Certified Digital Marketing Professional
Duration: 5 days
5. RCM School of Excellence
RCM School of Excellence offers a six-month comprehensive digital marketing course. The short courses are made in a way that allows one to choose any specific topic or stream to learn in-depth to specialize in it. So it will be an added advantage for someone looking for a career booster or learning a particular topic in detail.
Course Name: Comprehensive Digital Marketing
Duration: 6 months
Amount: R36,450
6. Unicollege
If you are looking for something on social media, Unicollege offers digital marketing courses in Roodepoort focusing on Social Media Marketing. Many companies are looking for candidates who specialize in handling social media. The course is designed to cover all the elements of social media, from social media target audience to creating campaigns to analyzing campaign performances.
Introduction to social media strategy
Social media lingo
Choosing your target audience carefully
Collecting data, maintaining privacy, and implementing the POPI Act
Developing compelling content and creative visuals
The importance of iterating campaigns
Optimizing social advertising for long-term success
Integration and management
Analyzing insights and measuring performance
Ethics in social media management
Email marketing
Course Name: Social Media Marketing
Duration: 10 weeks
Why Learn Digital Marketing Courses in Roodepoort?
Choosing a career is a challenging process. One needs to weigh various pros and cons before making the final decision. It is overwhelming to choose a particular career path. The best way to choose is by knowing what you love and whether you are ready to put in the effort to get the desired result.
If digital marketing excites you or you love to spend your time and effort to get the desired outcome, then consider learning digital marketing. I will tell you why. Although traditional marketing still holds its place, digital marketing created and found its niche and clients of its own.
The standard marketing tools like television, radio, and newspaper were limited and expensive for the companies to promote their product and services. The recent digital marketing popularity widens with the availability of smartphones and the internet to a broader audience. When the audience widens, consumption also increases, and to keep the audience engaged; the marketers start finding new ways to create content.
This rise of algorithms and analytics played a vital role in helping digital marketers find their audience. When the market widens, the cost of the digital market is reduced. There are more than 8L jobs available for digital marketing specialists. Companies are constantly looking for digital marketing personnel. Due to this, digital marketing courses in Roodepoort are flourishing.
As all the companies are turning to digital to find their customer, the demand for digital marketers will go up. Digital marketing is one of India’s top 10 providers of job opportunities. Starting the career at the right time in any stream is always essential. It is the right time to make a career in digital marketing due to the digital age.
FAQs About Digital Marketing Courses in Roodepoort
Q1. How much salary a digital marketer gets?
Digital marketing is a growing and competitive field, and it is also a well-paid job. On average, beginners get around 3.5 to 5 LPA. The salary packages grow as you start gaining more experience in digital marketing.
Q2. What do digital marketers do?
Digital marketer uses electronic devices to find potential clients and company audiences. To find the potential customer, the digital marketer uses various mediums like social media platforms, email marketing, SEO, and keyword planner to advertise the right product.
Q3. Is digital marketing a hard job?
Digital marketing is not a complex field at the beginner level. It can be challenging as you start growing in your career. Growth in any area always comes when you make a special effort. There is no exception in digital marketing. It’s crucial to continue picking up new talents to advance your career in the digital field.
Q4. What skills do I need for digital marketing?
The phrase “Jake of all, master of none” goes very well with digital marketing. Digital marketer needs to know everything about digital marketing, from keyword search, SEO, content writing, social media marketing, and designing. They will have someone on their team do it for them, but it is essential to know everything.
Conclusion
Digital marketing is an integral part of any company. One must recognize the importance of digital marketing, whether the company has been established for the last 100 years or just laid the foundation. Any brand to succeed, it needs to market itself digitally. So, the importance of a digital marketer plays a vital role in a company’s success and failure. Keeping an audience’s or potential customer’s attention online might be challenging because so many options are available. So, the digital marketer needs to think of new ways to engage the audience and appeal to the potential client.
Digital marketing is a fast pace and keeps evolving. One needs to be updated to beat the competition to stay ahead of everyone. Learning from a reputed institution always adds value to kick-start your digital marketing career. At first digital marketing can look overwhelming, but it is one of the most exciting career choices. I recommend learning the basics of digital marketing on your own to find your interest in digital marketing first.
Once you finalize your career in digital marketing, you can choose one of the courses from the above to sharpen your skills. I believe this article on digital marketing courses in Roodepoort is informative to you. Share your thoughts on digital marketing courses in Roodepoort by commenting below. Please feel free to ask questions; I will be more than happy to answer your queries.
Digital marketing is a booming industry with a growing number of job openings. It is a viable career for anyone looking for high pay jobs. In this article, we have outlined the course information, along with the course duration and costs, for people who are seeking the top digital marketing courses in Springs. Anyone wishing to improve their digital skills can use this extensive guide.
“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is.”- Scott Cook, Founder, and Chairman of the Executive Committee. On reading the above quote stated by Scott Cook, don’t you see that this has already taken its place in the market?
Yes, today’s Internet-based society has made it incredibly simple for any firm to connect with potential clients. It depends on how successfully our brand connects with the relevant consumers. Every type of business, from small startups to established corporations, uses the internet as a marketing tool to promote their brands online in today’s world.
Now, why do you believe that online advertising is given such a high priority? It’s pretty easy; in the past, we had media outlets like TV, radio, newspapers, and magazines through which we could promote our businesses. These channels are still in use today, but they have changed to become more digital.
Table of Contents
What is Digital Marketing?
Why Digital Marketing is important?
Eligibility Criteria for Digital Marketing Courses in Springs
The reason why one should choose Digital Marketing as a Career
Top 5 Digital Marketing courses in Springs
Conclusion
FAQ’s
What is Digital Marketing?
Digital Marketing is the method of promoting any recent brand into the market digitally along with traditional marketing methods. Anyrecentbrandthataimstosucceedinthecurrentmarketmustincorporatedigitalmarketingstrategiesintoitsoverallbusinessplan.
To begin with the list of Digital Marketing Courses in Springs. Let’s try and understand why Digital Marketing has an important role in today’s market.
The very main objective of using Digital Marketing is its affordability which is less expensive than other marketing strategies to reach potential customers. Digital Marketing hence saves money and reaches out to more customers. Business and marketing strategies have altered in line with technological advancements.
The majority of firms go digital by establishing an online presence through digital marketing. Digital marketing is both affordable and focused on getting results. Currently, customers and business owners may connect and interact online thanks to digital marketing, which is the preferred and popular type of marketing.
It is Simpler to Connect with the Potential Customers Who Would Buy Your Goods or Services
To attract new clients, there were times when traditional marketing techniques including hangouts, email, broadcasting, cold phoning, print ads, and more were used. Nowadays, PPC, Social Media Marketing, SEO strategies, and more have helped us attract an increasing number of targeted clients.
Hats off to the digital marketing sector for making the marketing approaches much more straightforward. In the end, digital marketing enables you to carry out the research required to establish your customer personas and hone your approach to make sure you’re interacting with customers who are most likely to make a purchase.
Evaluation of Campaign Performance and Changes
Analyzing your campaign becomes crucial to gain insightful information. A smart data-driven marketing plan that uses a little digital marketing budget can help you reach a sizable and relevant audience. By implementing various digital marketing techniques, such as precise and data-driven audience identification, matching the appropriate offers and name of the brand with the appropriate audience, etc., you may boost the number of conversations you have with your audience.
The best thing is that you can identify the weak points in the campaign, figure out where buyers lost interest, and then change the web page or content to make it more engaging. Even with a small budget, you can test various ad variations to see which one performs the best.
Additionally, if the campaign is yielding positive results, you may continue using it to further improve your results as the majority of platforms (such as Facebook or Google) compile information about the effectiveness of your ads and gradually enhance targeting. By tracking these, you can compare the performance of your current initiatives and simply assess how efficient your digital marketing is.
Make the Most of Social Media
You can successfully market yourself even if you have a tight budget and don’t want to spend a lot on advertising. A very cost-effective method of marketing is to write a series of social media articles about a hot issue or one that is relevant to your company, utilizing the appropriate hashtags, etc. You’ll get traffic from people who are interested in and related to your subject.
Simply opening an account on a social media platform, such as Facebook, Twitter, or Instagram, can allow you to sell your company or brand to a potentially enormous audience with a very small-time commitment.
Eligibility Criteria for a Digital Marketing Course in Springs
Thesamerequirementsapplytooverseasapplicants: theymusthaveearnedtheirdiplomaoranequivalentdegreefromaninstitutionoruniversitythatisregardedaslegitimateintheirhomecountry. There are no restrictions on the study area or channel for taking Digital Marketing Courses in Springs. You can enroll in this course regardless of your specialization, whether you’re an IT worker, an engineer, a business owner, or anything else.
It’s not necessary to have a degree in business or any marketing-related field. To add to that, I want to let you know that there are few Digital Marketing Courses in Springs that are only open to professionals and not to students from any subject, and that these programs require a few years of work experience. The bulk of digital marketing courses, however, do not require prior professional experience.
Reasons Why One Should Choose a Career in Digital Marketing
Nowadays, everyone searches the internet for the answers they need. Everything that can be answered on Google is.
someone looking to launch a new business or grow an already established one.
IIM SKILLS is well renowned for its online coaching that offers a Master’s in Digital Marketing Courseto anyone looking for Digital Marketing Courses in Springs. They offer skill-based instruction, and according to the top educational blogs, they are ranked no. 1.
Their main goal is to upskill individuals and instill confidence in them so that they can weather any market turbulence. This program includes two months of paid internship in addition to three months of live training. 15+ Live Projects and 10+ Case Studies will be assigned to you to complete. Candidates who sign up for this course will get access to tools worth $80,000.
Candidates will receive a master’s certification from IIM SKILLS and 13 additional Certifications in preparation from Google, Facebook (Meta), and HubSpot upon completion of the program.
Course Module
Introduction to Digital Marketing
Web Development at Word Press
SEO, Search Engine Marketing
Email and Inbound Marketing
Integrated Digital Marketing Strategy
Social Media Marketing
Video Marketing
Affiliate Marketing
ORM
Content Writing and Advanced Blogging
Marketing Automation
Digital Infographics Resume Creation
Course Fees: 6,253.46 South African Rands
2. Hubspot
Hubspot Academy is one of the well-known training institutes that provide Digital Marketing Courses in Springs. They are known worldwide for their excellence in delivering modulated courses that suit every candidate – a student, working Professional, Manager, and more. The course modules have been designed taking the current marketing trends and the syllabus is updated to date.
Those who can look up to this course are those who have graduated from a recognized institution. It may not be specifically Commerce or Marketing, but those from IT are also eligible to take up the course. These courses are also for entrepreneurs who run their businesses, an IT graduate or Engineer who is interested can take this course.
Course Module
There are 9 modules they provide.
Fundamentals of Digital Marketing
Creating a Framework for Building Content Creation
Ways to look at How SEO Strategy suits your business.
Ways of Improving website performances
Learning about how to Create Quality Blog Content
Learn how to Develop a Social Media Strategy
Paid Search Advertising
Ways to Create a high-performance Email.
Course Highlights
Free Online Course
The course consists of 9 lessons with 37 videos and 11 quizzes.
Globally recognized Certifications
3. IIDE Digital Marketing Courses in Springs
For those who are looking for the best Digital Marketing Courses in Springs, IIDE is one of the leading online institutes that work Globally. They have been Awarded Best Digital Marketing Institute by World Education Congress Awards 2021. They offer customized courses that are updated, brief and relevant to the current market. And have trained more than 1lac+ students, who have been placed in reputed companies.
Live Project– (Social Media Advertising) + Final Project
Course Highlights
100+ hrs of Live Class
50+ HRS of Video
1- on – 1 mentoring Session
20+ Industry Tools Mastery
In-Class Live Presentations
7+ Live Projects & Practice Assignments
100% Placement Assistance
Resume & Interview Training
Candidates receive 12+ certificates on completion of all modules.
Candidates will be asked to complete 7 Assignments and 1 final project.
Course Fees: 88,983 INR + Taxes
Duration: 4-5 months
4. WITS University
WITS University is well-known for its excellence in research and academics. Numerous undergraduate and graduate programs are available at Wits, and these programs and degrees are recognized worldwide. WITS University is ranked 2nd for Digital Marketing Courses in Springs course. And is one of the Top 100 universities in Africa.
Course Modules:
Give a complete picture of What Digital Marketing is.
Integrated Marketing Communication (IMC)
Learn about the types of websites and technologies involved in these websites.
Digital Marketing Strategy
To manage user experiences, Call to Action, and Conversion Marketing.
Developing and carrying out mobile marketing plans.
Learning about social media, Content Creation.
Online community management
Online Reputation Management
On and Off-Site SEO
Introduction Email Marketing
Creation and Acquisition of email databases
Learn about types of paid advertising like Google Adwords, affiliate marketing, social media, and display paid advertising.
Google Analytics, Google Webmaster Tools, and Social Media Insight Tools.
Course Highlights:
Owners of businesses, marketing specialists who need expertise in digital marketing, and project managers who work in the online environment can take up this course.
Course Duration: 14 weeks
Course Fees: USD 784
5. Digital School of Marketing (DSM)
TheDigitalMarketingCoursesfromDSMhavereceivedboardcertificationfromMICT (MediaInformationandCommunicationTechnology). Their well–designedcourseshavemetindustryrequirements,thankstothiswell–knownemblem. If you are looking out for Digital Marketing courses in Springs well, DSM is a well-known institute for Digital Marketing.
Learn WordPress to build and customize your website. Learn different techniques to use plugins.
Designing techniques to search and display paid advertisements through Google’s ads platform.
How to create pertinent social media advertising to reach your target audience on various social media platforms.
How to segment and plan an email campaign to generate leads.
How to exploit the user behavior of your target market to develop advertising and marketing strategies for mobile.
How to create a comprehensive campaign integrating all aspects of digital marketing into your business’s goals and strategy
How to write advertising and marketing content that will appeal to and attract your target audiences.
The best ways to create several types of content marketing copy for your particular target group.
Market Strategy – How to strategically employ each digital platform in a corporate setting.
Project Management – How to lead and manage large project teams for successful outcomes.
Fundamental marketing management communication ideas are at the heart of any marketing effort.
Learn the Principles of Brand Management – Discover the guidelines for maintaining a brand effectively.
Basics of Public Relations in the Digital Environment
Course Highlights
This course can be taken by any professional who would want to upskill digital marketing. Any individuals who are looking forward to working in a corporate company for marketing and advertising sectors. Any existing working professionals who are looking for an edge in the working environment.
Course Duration: 3-4 months
Course Fees: Kindly get in touch with the institute for more details.
6. Udemy
Established in 2010, Udemy is a well-known online university with a global following. 74,000 educators are currently teaching 213,000 courses on Udemy. They provide a large range of programs, and one of them is the Digital Marketing Courses, which is endorsed by numerous industry experts around the world.
Based on industry trends, learner and organization feedback, and course module development, the course has been created. The most crucial thing is that they continually update their courses to keep organizations and applicants ahead of the curve.
Course Highlights
12 Modules in One-course
Marketing Research
WordPress
Email Marketing
Copywriting
Search Engine Optimisation
YouTube Marketing
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest, Quora)
LinkedIn Marketing
App Marketing
Google Adwords
Facebook Ads
Google Analytics
You will be capable of successfully identifying the target audience across the main internet marketing platforms by the completion of this course. All of the suggested tactics, advice, and resources are either free or affordable.
Course Duration
22.5 hrs On-demand Video
35 articles
8 downloadable resources
Life Time Access
Course Fees: 3,400 INR
Who Can Take Up This Course
Business entrepreneurs preparing for launch who are unsure about where to begin
Those who run websites and are having trouble increasing traffic and sales
Anyone wishing to enhance their resume with highly in-demand talents.
Frequently Asked Questions FAQs
Q1. What is Digital Marketing?
Digital Marketing is the method of promoting any recent brand into the market digitally along with traditional marketing methods. Is also called Online Marketing with helps the brand to reach out to its potential clients through digital Marketing Strategies like SEO Marketing, PPC, Email Marketing, Content Marketing, and more.
Q2. Is it difficult to apply for Digital Marketing Courses in Springs?
No, there are several reputable colleges where students can enroll in digital marketing courses. Both candidates from India and candidates from outside must possess a basic graduation degree from an accredited university. A list of reputable institutions that provide Digital Marketing Courses in Springs has been discussed. Anyone who wants to apply for this course must meet the requirements.
Q3. What is Data-Driven Marketing?
Data-driven marketing refers to tactics and procedures that make use of data to understand clients’ needs more thoroughly. You are empowered to make better decisions, further, improve and personalize the customer experience, and increase sales when you comprehend the who, what, where, when, and why of how customers react to your marketing activities.
Q4. What are you going to study in Digital Marketing?
Introduction to Digital Marketing
Website Design and Development
In-Depth knowledge of SEO
Search Engine Marketing
Social Media and Content Marketing and Strategies
Web Analytics
Planning and Purchasing Digital Media
Email Marketing
Web Remarketing
Design Essentials
The Management of Online Reputation
Influencer & Podcast Marketing
Marketing Automation
Q5. What is the salary of a Digital Marketer?
The pay scale merely depends on the years of experience in a particular field:
The average pay scale for a Digital Marketing Intern is 1.8L p.a to 5.0L p.a INR.
The average pay scale for a Digital Marketing Manager is 6.4L p.a to 18.5L p.a INR
The average pay scale for a Digital Marketing Executive is 2.7L p.a to 5.2L p.a INR
Conclusion
We observe significant technological advancements in the modern internet era, and the field of digital marketing is no exception. As already stated, the reason why digital marketing is so popular right now is that it makes it simpler for us to connect with our target customers. Additionally, with a thorough evaluation of a company’s success rates, we can always make changes to improve our business through digital marketing. We hope to have provided all the information about the Digital Marketing Courses that is necessary for you to make an informed decision about what is best for you from a career viewpoint.
