The concept of business analysis was first introduced in the late 1800s. With the newer technological inventions, it started to get evolved much faster. Nowadays powerful tools like artificial intelligence (AI), machine learning, and other techniques have made business analytics much more sophisticated. Business analysis has proven smart and scientific way leading to growing and profitable businesses. Hence the scope for business analytics has rocketed worldwide and of course in Malaysia. This article is about the basics of business analytics and the top 10 business analytics courses in Malaysia.
What is Business Analytics?
When businesses are being run over a long period, they generate a large set of data regarding their policies, investments, loans, revenue, profit-loss, etc. By analyzing this data using different statistical models and quantitative methods, it is possible to make sense of this historical business data.
A business analyst is a professional person who involves in analyzing this data to identify the trends in the past and predict the outcomes in the present and accordingly suggest intelligent business strategies and policies for the future.
Harvariness School Professor Jad Busn Hammond, who teaches the Business Analytics course, once said in his interview, “If you are attending a business meeting and other people there have opinions, but you have data to support your arguments and your recommendations, you will be influential ”. So business analysis plays a vital role in the success and growth of any business.
What is the Difference between Business Analytics and Data Analytics?
Before we dive further into information about this topic, let’s understand the difference between the terms Data Analytics and Business Analytics which may sound similar. Both of them deal with the data but the difference is in how they use it.
Data analytics study the raw business data and clean it. They decide the usefulness of this raw data using algorithms, computer programming, and other deep techniques. Whereas, business analysts make sense of this analyzed data to study the trends and predict future business trends. They mainly involve in the conceptual level of analysis. They also assist the authorities in strategic policy making of business for profit and other positive factors.
Career Options After Business Analytics Courses in Malaysia
Businesses take their datasets as their assets. Hence businesses rely on the experts working on this data to survive in market competition, increase revenue, and implement safe & strategic policies. Therefore, nowadays, business analytics courses in Malaysia are in high demand and will gain high importance in the future as well. Here are the top career opportunities after completion of the business analytics courses in Malaysia.
- Business Analyst
Job Description:
- To understand the process of business and business objectives.
- To understand business problems and come up with a unique and efficient solution.
- To analyze clients’ needs and prioritize business requirements accordingly.
- Human Resource Analyst
Job Description:
- To analyze data of the human resource department in terms of employee performance, and the efficient hiring process.
- To fix the staff problems.
- To find better candidates from the data, motivating present employees.
- Financial Analyst
Job Description:
- To analyze the financial data and predict future trends
- To study the profit and loss of business
- To give suggestions for efficient transactions
- To advise on investment policies
- Supply Chain Analyst
This deals with the analysis of the supply chain of a business and takes effort to make it smooth.
Job Description:
- To collect and analyze the demand-supply data.
- To analyze the trends.
- To manage the supply chain operation.
- To analyze inventory data.
- Marketing Analyst
Job Description:
- To analyze the marketing data of their products and services.
- To forecast sales from new marketing campaigns.
- To give insights to retain old customers, gain new customers, and improve the business revenue.
- Data Analyst
Job Description:
- To collect and analyze the data using different tools.
- To use statistical models and quantitative techniques for data analysis.
- Prepare reports and present them.
- To manage databases.
- Data Scientist
Job Description:
- To study the big chunk of raw data of business using algorithms, machine learning, deep learning, and artificial intelligence techniques.
- To analyze, filter, and clear the structured and unstructured business data.
- To draw meaningful insights from the structured and unstructured data after its analysis.
Job Roles After Business Analytics Courses in Malaysia and Their Salary Ranges
Salary of different jobs after completing the business analytics courses in Malaysia change with experience, recruiting company, and skills. However, to get a rough idea, here is the table stating the range of salaries for different job roles in business analytics.
| Job Role | Salary Range per Month |
| Business Analyst | 4,200 RM – 6,750 RM |
| Human Resource Analyst | 2,060 RM – 6,050 RM |
| Financial Analyst | 3,800 RM – 5,400 RM |
| Supply Chain Analyst | 6,750 RM – 9,250 RM |
| Marketing Analyst | 2,500 RM – 5,300 RM |
| Data Analyst | 3,400 RM – 5,300 RM |
| Data Scientist | 5,850 RM – 8,350 RM |
*RM: Malaysian Ringgit is the Malaysian Currency
Who Should do Business Analytics Courses in Malaysia?
Business analysis is a data-driven improvement of a business. It is a combination of business management and analysis using technology. Hence whoever has a great interest in working with big data, who is tech-savvy and capable in analysis, can opt for business analytics courses in Malaysia.
Any graduate with a science, computer science, or commerce background is recommended for these business analytics courses in Malaysia. However, any graduate from other educational experiences can also take up these business analytics courses in Malaysia and enter this flourishing field.
Top Recruiters in Business Analytics in Malaysia
As business analysis is becoming an inevitable part of any business for its growth, profit, revenue increment, and survival in market competition, a plethora of jobs for business analysis in many IT and non-IT sectors are available in Malaysia and worldwide.
And this number is going to rise exponentially in near future. There are numerous companies in Malaysia mostly near Kuala, Lumpur City recruit for different job roles in business analytics. Here is the list of some of the top recruiters in business analytics in Malaysia:
- Accenture
- IBM
- Shopee
- Shell
- Juris Technologies
- Petronas
- Deloitte
- NXP Semiconductors
- PwC
- Hilti Group
- CBRE
- Tata Consultancy Services TCS
- Maybank
- Standard Chartered Bank
- Schlumberger
- Experian, etc.
Top 10 Business Analytics Courses in Malaysia
Business analytics is an emerging field in Malaysia and is believed to be thriving with job opportunities at present and in the near future also. There are numerous universities and institutes that offer business analytics courses in Malaysia. Along with the local universities, there are several online global platforms as well, where one can study business analytics courses in Malaysia from anywhere across the globe. Here is the list of the top 10 business analytics courses in Malaysia.
1. Bachelor of Business Analytics (Hons) at Sunway University
Location: Sunway City, Malaysia
Sunway University is a non-profit private university in Malaysia. Although it is relatively a new university, in 2022, it is ranked by Quacquarelli Symonds (QS) World University Rankings among the top 150 top universities in the under-50-year-old category. It is situated at Sunway University, near Kuala Lumpur. It offers bachelor’s and master’s programs in business analytics.
Duration: 3 years (Full Time)
Mode: Classroom
Tuition Fees: RM 35,297 per year
Eligibility:
- For any local or foreign student, the minimum Malaysian qualification minimum CGPA is 2.00 out of 4.00 or the equivalent foreign qualification
- English Proficiency tests
- Passing in mathematics
Course Curriculum:
- Knowledge and applied skills in the big data processing
- Business analytics tools and techniques
- Analytical and critical thinking skills development
Highlights of the course:
- Lancaster University, a public university in the United Kingdom also validates this degree.
- Upon degree completion, graduates will get two certificates, one from Sunway University and other from the Lancaster University
2. Master of Business Analytics by Sunway University
Location: Sunway City, Malaysia
Duration: 1 year (full-time)
Mode: Classroom
Eligibility:
- Bachelor’s Degree Equivalent to Malaysian Standards with Minimum Grades Equivalent of 2.50 out of 4.00
- English Proficiency
Course Curriculum:
- Business Analytics and Management
- Data Mining
- Business Analytics with Python
- Business Intelligence
- Machine Learning in Business Decisions
- Business Statistics with R
- Methods of Business Research
- Business Analytics and Visualisation Advanced Studies
Highlights of the course:
This degree provides fundamental skills and cutting-edge technology knowledge that will be useful to develop critical thinking skills required for business analytics.
3. Business Intelligence and Analytics Course by Universiti Teknologi Malaysia
Location: It has three campuses in different places in Malaysia namely Johor Bahru, Johor, Kuala Lumpur, and Pagoh Johor.
It is a premier public university in Malaysia that offers several courses in science, technology, and engineering. In 2021, it is ranked 13 among the top 50 under 50 years old universities by QS World University Rankings.
Duration: 2 years full-time
Mode: On-campus
Tuition Fee: MR 50,450 per year for international students
Eligibility:
- Honors degree from this university or other equivalent degree from a recognized institute or university with a minimum CGPA of 3.00 out of 4.00
- Minimum English requirement for international students
Course Curriculum:
- Governance of Data
- Business Statistics in Data Science
- Business Intelligence
- Data Mining in Business Analytics
- Advanced Techniques in Enterprise Information Systems
- Management of Strategic Business
- Cloud Computing in Big Data Analytics
- Data Visualization
Highlights of the Course: The course has 7 credits for two research projects.
4. Bachelor of Business Analytics (Hons) by HELP University
Location: Subang, Malaysia
HELP University is one of the top private universities in Malaysia. It has received several recognition awards from the Malaysian government, and private global companies, as well. It emphasizes providing quality education on numerous subjects at the bachelor’s and master’s levels.
Duration: 3 Years
Mode: On-campus
Tuition Fee: MR 63,300 Total Course Fee
Eligibility: Minimum CGPA of 2.00 out of 4.00 in matriculation or diploma or equivalent qualification
Course Curriculum:
- Elements of Finance and Accounting
- Introduction to Programming and Database System
- Microeconomics Principles
- Business Information Technology
- Business Law
- Management Principles
- Marketing Principles
- Statistics of Business
- Mathematics
- Business Analytics and Information Systems
- Descriptive Business Analytics
- Predictive Business Analytics
- Prescriptive Business Analytics
- Advanced Database Systems
- Business Research Techniques
- Decision-Making Business Analytics
- Advanced Business Statistics
- Human Resource Analytics
- Marketing Analytics
- Data Insights and Visualisations
- Economic Analytics
Highlights of the Course:
It has internships and links with the following industries:
- Beijing Jiaotong University
- Alibaba Business School
- The University of Queensland
- The University of Waterloo, Canada
- SAS
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5. Business Intelligence and Data Analytics by the International Islamic University of Malaysia
It is a leading Malaysian university offering quality education in a range of different disciplines.
Location: Kuala Lumpur, Malaysia
Duration: 2 years full-time
Mode: On-campus
Tuition Fee: RM 32,000 for national students and RM 47,700 for international students.
Eligibility:
- A bachelor’s degree with a minimum CGPA of 2.75 out of 4 or equivalent qualification
- English requirements: minimum IELTS score of 5, minimum TOEFL score of 60
Course Curriculum:
- Introduction to scholarly contributions in the field of Business Intelligence and Analytics.
- Application of analytical methods and strategies of big data to advanced data analysis and visualizations.
- Understand issues and complexities in business
- Learn intellectual property, integrity, data security, privacy, and professional code of business
- Learn quantitative modeling and data analysis techniques to solve business problems
- Advanced statistical tools and data programming techniques to solve problems in data analysis.
6. Business Analytics Course by the University of Sains Malaysia
It is the leading university in Malaysia and offers undergraduate and postgraduate programs in subjects like natural and applied sciences, medical and paramedical sciences, social sciences, humanities, engineering, etc.
Location: It has five campuses in different places with the main campus at Minden, Penang, Malaysia.
Duration:
1-year full time
2 years part-time
Mode: On-campus
Eligibility:
- Bachelor’s degree in management or other relevant qualification
- Minimum CGPA of 2.75 out of 4
- If less than a CGPA of 2.75, meet other criteria of the requirement of research/work experience
- Minimum English requirements
Tuition Fee: MR 18,060 for national students
MR 27,800 for international students
Course Curriculum:
- Introduction to Analytics Edge
- Introduction to Advances in Digital Technology
- Insights in Management
- Statistics Techniques for Business Analytics
- Data Programming in Business Analytics
- Predictive Analytics in Business Analytics
- Visualization and Data Storytelling
Highlights of Course: This course is available full-time and part-time as well.
7. Coursera: Business Analytics Specialization
By the University of Pennsylvania
Instructors: the Wharton School Professors
Coursera is a popular US-based online education provider company. Its headquarter is in New York, USA. It offers a lot of courses on literally any topic you want to learn. It works with around 150 universities and organizations across the world and offers around 4000 courses.
It provides a lot of courses on business analytics offered by different universities and institutes. However, we have listed the top two courses on business analytics by Coursera.
Duration: 5-6 months
Mode: Online
Eligibility: This is open to all categories. This is for those who are interested in learning how decisions should be taken using big data.
Certification: It provides a certificate after completing the course and a hands-on project.
Tuition Fee: $ 79
It offers five courses in this specialization. It is recommended to follow the order for continuity. It is okay to complete a single course and gain the respective certificate. These courses are as follows:
- Customer Analytics
Course Curriculum:
- Popular methods of customer data collection and their help to make business decisions
- Tools to predict customer behavior and techniques to use them appropriately
- Key ideas regarding customer analytics and their use in decision making
- History of customer analytics techniques used by major firms
- Operations Analytics
Course Curriculum:
- Model future demand uncertainties
- Predict outcomes of competing policy choices
- Choose the best action to face the risk
- People Analytics
Course Curriculum:
- How to manage people at work based on deep data analysis
- How to make soft-skill decisions regarding hiring and talent development
- How to use deep data for people-related issues like recruiting, performance evaluation, leadership, hiring, job design, compensations, etc.
- Accounting Analytics
Course Curriculum:
- How to use data to study factors driving financial performance
- How to use data to forecast the financial future
- How to use data consumer behavior predictions, corporate strategy, risk management, etc.
- Business Analytics Capstone
Course Curriculum:
- This is a project to learn applying the knowledge learned in the previous four courses to solve the challenges faced by reputed businesses like Yahoo, Google, and Facebook.
- This project is designed with Yahoo to learn the evaluation and creation of data-driven decisions.
Highlights of Course:
- The course is in English whereas it has subtitles in other languages as well.
- Financial aid is available for those are fitting its eligibility criteria.
8. Coursera: Business Statistics and Analysis Specialization
Offered by Rice University
Instructor: Sharad Borle
Duration: Approx. 5 months
Mode: Online
Eligibility: Anyone with any background can opt for this course.
Tuition Fee: $49
This is a series of 5 courses to master the field of business statistics and analysis.
- Introduction to Data Analysis using Excel
Course Curriculum:
- Introduction to Excel spreadsheet and its basic functions
- Introduction to various basic excel spreadsheet functions to organize data
- Introduction to excel spreadsheet functions like pivot tables, filtering, and charts
- Introduction to excel spreadsheet functions like advanced graphing, and charting
- Introduction to Data Descriptors and Their Application to Business Decisions
Course Curriculum:
- Introduction to descriptive measures of data
- Association, probability descriptive measures
- Introduction to excel spreadsheet functions to calculate probability and normal distributions
- Introduction to normal, binomial, and Poisson distributions
- Business Applications of Hypothesis Testing and Estimation of Confidence Intervals
Course Curriculum:
- Introductions to building blocks of confidence intervals
- Introduction to hypothesis testing: types, guidelines, excel formulas, applications, and type I and II errors
- Introduction and applications of difference-in-means hypothesis tests
- Linear Regression for Business Statistics
Course Curriculum:
- Build and estimate regression models using Excel
- Carry out hypothesis tests using regression outputs using Excel
- Dummy variable regression applications
- Introduction to interaction variables, lol-log, and semi-log regression models
- Business Statistics and Analysis Capstone
Course Curriculum:
- This is a project to apply the skills learned in the last four courses in the real world
- To pose questions those customers would ask a data analyst about the publicly available data of industry partner
- To carry out statistical analysis on this publicly available data and produce reports on findings simply and understandably
Certification: It provides a certificate after completing the course and a hands-on project.
Highlights of Course:
- The course is in English whereas it has subtitles in other languages as well.
- Financial aid is available for those are fitting its eligibility criteria.
- Practice quizzes
- Graded assignments with feedback
- Graded programming assignments
- Graded quizzes
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9. Udemy: Business Analysis Fundamentals
Created by Jeremy Aschenbrenner
Udemy is a global teaching and learning platform that offers more than 213,000 courses, and 74,000 instructors teaching in more than 75 different languages. It offers several courses on business analytics. However, here is the information about the most popular business analytics course on Udemy.
Duration: 8.5 hours of on-demand videos
Mode: Online
Eligibility: This course is all about business analytics fundamentals, so no prior knowledge is required.
Tuition Fee: $48 is a regular fee, however, most of the time, they offer massive discounts also.
Certification: It provides a certificate of course completion.
Course Curriculum:
- What business analyst is, what is the job role, and how do they work
- Six project methodologies including Agile and Waterfall frameworks
- How to create a business case according to the business objectives
- Six widely used business techniques to obtain project details from stakeholders
- Introduction to modeling diagrams to understand project documentation
- Carry out requirement specifications like categorizing, validating, and prioritizing
Highlights of Course:
- It provides 15 downloadable resources
- Full lifetime access to videos
- Along with English, subtitles are available in more than 10 languages
10. edX: Business Analytics for Data-Driven Decision Making
Offered by Boston University
Instructors: Prof. Byers, Dellarocas
edX is a USA-based global online education provider created by Harvard and MIT university. It provides university-level online education to worldwide students in various disciplines. It even offers some courses free of cost.
Duration: 7 weeks
Mode: Online
Eligibility: Elementary college in Statistics should be completed.
Tuition Fee:
$399 unlimited access
Free audit course with limited access
Course Curriculum:
- Predictive statistical modeling and machine learning techniques
- Role of these techniques in decision making
- Manage analytical processes effectively and make evidence-based decisions accordingly
Highlights of Course:
- Unlimited edX support
- Graded assignments and exams
Certification: It provides a certificate of completion.
FAQs
Is learning business analytics courses in Malaysia hard?
Business analytics is not hard to learn. Data scientists do the most difficult part to extract meaningful data from raw data through deep and complex analysis. Business analysts work on that extracted data. A combination of a little bit of maths, a grip on some statistical tools, and logical reasoning is needed to learn business analytics courses in Malaysia.
Is programming/coding knowledge required for business analytics?
Core programming knowledge is not necessary for business analytics. However, if you know to code, it will be additional expertise that will be helpful in business analytics. Business analytics is more statistical than coding oriented.
Which tools are used for business analytics?
As business analytics is more statistical, a lot of statistical tools are being used for business analytics. While MS Excel and Tableau are fundamental business analytics tools, SAS Business Analytics, QlikView, Splunk, Sisense, Microstrategy, Knime, etc are the other widely used business analytics tools.
What is the future of the business analytics industry in Malaysia?
Artificial intelligence, machine learning, and deep learning are flourishing technologies these days. And with the help of emerging technology, the business analytics field is going to thrive with excellent job opportunities in Malaysia. So, the scope of the business analytics industry is no doubt going to increase in near future.
Conclusion
For any business, it is becoming crucial part to adopt business analytics technology because of the huge market competition. Business analytics has proven itself a smart way to a successful, sustainable business. For promising business analytics outcomes, businesses rely on good-quality data and smart expert business analysts. So anyone, with a strong desire to learn business analytics, great analytical and logical reasoning skills, and comfortable with mathematics and statistical tools, can enroll in business analytics courses in Malaysia. Having thriving job opportunities at present and tremendous scope in the future, business analytics expertise will be certainly rewardable with flying colors. I hope you will find this information helpful while making your career choices.
