DSIM Review | Delhi School of Internet Marketing Review

by Aarti | Jul 2, 2025 | Digital Marketing, Institute Review

Digital Marketing being the buzzword today, there are many wannabe digital marketers out there. There are numerous training institutes as well in every city across the country. When it comes to Delhi, the digital marketing training business is mushrooming, with institutes at every corner.  Today, we have for you a detailed DSIM review or as widely known Delhi School of Internet Marketing review.

You can read through the article on the top 10 digital marketing courses in Delhi to learn about the better institutes.

If you are looking for content writing institutes, you may want to read through the top 7 content writing courses in Delhi.

Digital Marketing is an enormous subject encompassing so many elements, each of which contributes in its own way to the success of the overall digital marketing strategy. Today, we will look more closely at the video marketing aspect of digital marketing.

Become a skilled digital marketing professional. Enrol on the Digital Marketing Course at IIM SKILLS.

The importance of Video Marketing in Digital Marketing:

The importance and effectiveness of audio-visual content over textual content is not alien to us. Whether it is education or business, the combination of audio and visuals leaves a more significant and longer-lasting impact on our minds. The same holds good for the importance of audio-visual communication in business.

Video marketing is an integral part of digital marketing today. With a rapid increase in online video consumption, this is not a surprising trend. Video marketing is dominating the social scene. In fact, as per Global Reach, if Google is the queen, YouTube is the princess. It is the second-largest search engine after Google. Now that, in itself, is self-explanatory about the importance of video marketing.

Video marketing is nothing but using videos to promote a product or service, educate your audience, and reach out to them on different social platforms, thus increasing your brand awareness.

Brands the world over are seeing success with video marketing, be it Facebook, Instagram, or YouTube. There are more than 500 million people watching videos on Facebook, and an estimated 10 billion watch them on Snapchat.

Even research by HubSpot states that more than 50% of the consumers wish to see video form of content from the brands and businesses they support. Another interesting statistic from the HubSpot research suggests that consumers prefer low-quality authentic videos over high-quality videos that are more likely looked at as artificial and lacking authenticity. Well, that makes investment in this digital marketing element significantly less, though the returns through video marketing are HUGE.

Why Video Marketing?

Video content is one of the most accessible forms of content to consume. Textual information is abundant online. One way to break out of the textual fatigue is through videos.  They are vibrant, require less effort to understand, and are more engaging than mere printed words.

Also, videos convey a more realistic picture; they are versatile, entertaining, and immersive. Video marketing fits across industries, whether it is sports, news, entertainment, or brand advertising. It definitely boosts brand affinity.

Another factor that drives video marketing is its cost-effectiveness. Today, anyone can make a video on a mobile or laptop without much fuss.  The smartphones themselves are quite capable of packing a punch in terms of making videos, and the process itself is not cumbersome. Of course, the more prominent brands invest a lot into their video marketing, but it is accessible as a form of marketing even for businesses on a shoestring budget.

So, undisputedly, video marketing has its all-important place in the digital marketing landscape. It is no longer just one of the elements of a digital marketing strategy but a vital component.

Types of Video Marketing:

Having reiterated the importance of video marketing, let us explore the types of videos. As with all content, it is imperative first to have a clear idea of who the audience is, the buyer persona. The next step is to have the purpose of the video and then the channel of distribution. The type of video and track of video should be in tandem with the purpose of the video itself.

There are a plethora of options for videos. Here are some of them.

Demo/Product Videos:

These showcase your product/service. You can rope in the brand ambassadors and influencers for these videos. These videos are essential to educating the audience on your product or service, its use, etc. The unboxing videos are a popular example.

Brand Videos:

These are typical to increase brand awareness and attract audiences.

Interviews:

Interview form of videos with experts or thought leaders not just attracts the audience’s attention but goes a long way in building trust. Interviews are conversational and strike a chord with the masses, especially if it is with an influencer or subject matter expert whom they admire.

Explainers:

These are mostly educative and informative with instructions, applications, etc. These videos typically picture the buyer persona having issues and the brand coming to the rescue with its products or services. It gives a clear picture to the audience of why they need a particular product or service.

How-To Videos:

Again, an instructional form of video content. Just as the how-to content is hugely popular in the written content domain, it is so in the video format. After all, seeing is believing for almost everybody.

Testimonial Videos:

Earlier, the written testimonials were sufficient to elicit trust. Today that has changed as well. Testimonial videos seem way more authentic and capable of eliciting trust. There is nothing like a loyal customer providing a short testimonial video of how great your product or service is. It makes people believe in your product/service.

Live Video:

The recent trend, especially on Facebook, points to an increasing social following and brand awareness with live videos. The audience finds live videos more engaging and loves the behind-the-scenes look into a brand they follow. It gives them additional insights into what goes into the brand they trust. The live stream could be interviews, events, or presentations and even have Q&A with the audience allowing them to interact and engage at a personal level.

Thus, the formats within video marketing are aplenty. All you need is to determine the purpose, the audience, and select the appropriate format and distribution channel to make your video marketing strategy a huge success.

Video Marketing Campaign, Tips, and best practices:

Video marketing is necessary for businesses, small and big. That is not new. What is new is how drastically this idea has changed. Videos on every social media platform have taken digital marketing by storm. It has changed content marketing.

There are some ground rules for video marketing, as with all other marketing efforts. Primarily, the video has to be engaging and optimized. Yes, you have to be mindful of SEO, even with video marketing. Does that thing ever not want a meaty role anywhere? No, there is no escaping SEO.

As a matter of fact, every social media platform has different ideal video lengths. As per HubSpot, it is 30 seconds for Instagram, 45 seconds for Twitter, one minute on Facebook, and two minutes on YouTube.

Next on, even the videos have a call-to-action, just like your hit the bell icon to subscribe on YouTube, imploring the audience to subscribe if they do not want to miss out on all the forthcoming updates.

Relevance is of prime importance, even with video marketing. Making relevant and useful videos ensures better engagement and sharing. You can create videos with humour that is entertaining as well, to grab more attention. Including captions is another best practice for the audience to follow along.

As with content creation, you need to be efficient with the editing to make your videos crisp and compelling. It is almost always about the audience and not about you; if you get that part right, the videos will be great. The ground rules are the same with any content, be it written or videos. Providing useful content, keeping the audience as a prerogative, and humanizing a brand to build that connection is essentials of video marketing.

Let your creative juices do the talking via video marketing.

Some Intriguing Video Marketing Stats 2020:

• As per Unbounce, a video on the landing page can boost conversion rates by up to 80%.
• A HubSpot survey speaks of 81% of businesses using video marketing, up from 63% over the past year.
• Animoto states that video ads are the number one way for customers to discover a brand and purchase their products.
• In India alone, YouTube has 265 million active users.

The above are just some of the mindboggling and fascinating facts that recapitulate the growing significance of video marketing.

Digital Marketing is humungous, and there is something for everyone. A single integrated course can open up many doors for an individual. It is up to you to decide what skill you can develop, which pearl you want to pick from the oyster.

Let us now explore the digital marketing course at Delhi School of Internet Marketing.

A Brief introduction to DSIM:

Delhi School of Internet Marketing is a leading training institute, a Digital Vidya company, and a trademark of Kixx Media Private Limited. With centres across Delhi, Gurgaon, Bengaluru, Hyderabad, Pune, Jaipur, Kolkata, and Indore, the DSIM digital marketing course is for corporates, professionals, entrepreneurs, and students alike.

Through the DSIM digital marketing course, marketers learn to target the right audience and lower their acquisition costs. The Delhi School of Internet Marketing has two-day workshops or 45 hours of training for the corporates. Corporate training involves training employees on the tools and techniques of digital marketing, brand awareness, communication with potential customers, targeting the right audience, and elevating the business to a global platform.

The campus learning program provides comprehensive training in digital marketing to management and technology graduates.

The in-class training is open to all on weekdays and weekends with a structured course allowing participants to experience practical application opportunities.

Thus far, the institute has accomplished 930+ batches, training 25,680+ trainees.

The DSIM Knowledge Base is a treasure trove of useful information. The institute has resources in the form of masterclasses, video tutorials, a demo training session, blog posts on the latest and trending topics, and even ebooks that you can download.

Individuals can browse through the knowledge base content to get a fair idea of the teaching at DSIM.

Courses at Delhi School of Internet Marketing:

In conjunction with Digital Vidya, DSIM offers the hybrid program of Masters in Digital Marketing Course.

Moving on to the review of the DSIM Digital Marketing Course:

Program Overview:

The DSIM digital marketing course is four courses bundled in one, wherein participants learn in-depth about digital marketing, advanced marketing analytics and strategies, affiliate masterclasses, and specialization modules. It is an online program enabling participants to become marketing experts with in-depth knowledge and practical exposure. The objective of the course also is to help participants earn from their digital skills either on a part-time or full-time basis as a digital marketing freelancer.

Eligibility:

The DSIM digital marketing course is for anyone who wants to learn digital marketing. Students benefit from better job and career opportunities because of the high demand and low supply of skilled digital marketers. Working professionals can get an increase in their salary by upskilling themselves and even having better career options. Business owners can gain from digital marketing by improving their brand visibility, targeting potential customers, and increasing sales, all within a budget.

Course Fee:

Individually the digital marketing course is worth INR 66,450 + 18% GST; advanced marketing analysis is worth INR 34,500 + 18% GST, affiliate masterclasses worth INR 17,000 + 18% GST, and the specialization modules are worth INR 29,000 + 18% GST. However, the combined DSIM digital marketing course is at a fee of Rs. 49,900 + 18% GST only.

Course Duration:

The DSIM digital marketing course includes 120+ hours of online training. For weekday batches, it takes four months, and the weekend batch takes about six months to complete.

Syllabus:

Since this program is a combination of four courses, the syllabus also has four parts to it.

The digital marketing course has 21 modules and 111 hours of training. The modules included are:

• Digital marketing overview
• Website planning and creation
• Email marketing
• Google Adwords
• Lead generation
• Google Analytics
• Facebook Marketing
• Marketing on Linkedin
• Twitter Marketing
• Marketing through Video
• Instagram Marketing
• Pinterest
• Search engine optimization
• Online display advertising
• Ecommerce marketing
• Mobile web marketing
• Content marketing
• Online reputation management
• Affiliate marketing
• Adsense and blogging
• All about freelancing projects

Course two is about advanced marketing analytics and strategies and includes 15 hours of training with 12 modules, which are:

• Competitor’s marketing strategies
• Influencer marketing
• Email marketing in detail with how to write and optimize techniques
• Lead generation with optimizing landing pages and sales funnels.
• Facebook Ads with advanced scaling strategies
• Twitter marketing with multiple strategies to increase organic reach
• Instagram essentials with a case study
• Growth hacking
• Steroids for SEO
• Google Adwords advanced scaling strategies that work
• Media buying using programmatic and Google double click
• An exhaustive list of 500+ digital marketing tools.

Course three is that of affiliate marketing and blogging with 12 hours of training and two modules, which are:

• Affiliate marketing in-depth, finding profitable niches and offers and running profitable campaigns.
• Deep blogging secrets to earn money from blogging.

Finally, the specialization modules cover a wide range of topics and include 35 hours of training with nine modules.

Tools:

The DSIM digital marketing course offers free tools worth INR 76,908, and some of the tools that participants will use during their practical application include:

• Lead capture Plugin
• WordPress Theme
• Landing Page Builder Tool
• Content Builder Tool
• SEO Software
• Web Browser Notification
• Tools for Ecommerce
• The All-in-One website conversion app

Mailchimp, double click, Ads Manager, Google Ads, Wishloop, Rankwatch, and Humcommerce, are some of the tools that participants will get their hands on.

Projects and Case Studies:

The DSIM digital marketing course is practical learning with industrial case studies and projects. For instance, there is an Instagram case study, the Beardo brand case study, and even political case studies that employ digital marketing strategies.

Certifications:

The DSIM digital marketing course prepares candidates to pass various online examinations and earn global certifications of importance for a digital marketer. These include nine certifications from Google, a Facebook certification, three certificates from HubSpot, a certification from rankwatch, and finally, a DSIM certification, totalling 15 certifications.

Additional Benefits:

The benefits of the DSIM digital marketing course are that of creating your website or blog, implementing real-time all that you learn on your website and blog, and thus be work-ready with practical knowledge.

At DSIM, participants get premium quality training, learn about advanced techniques and strategies through live online batches, and even earn through affiliate marketing.

Skills:

By the end of the DSIM digital marketing course, participants can use relevant tools, conceptualize, execute, and measure digital marketing strategies. You can manage the online reputation of your brand, generate part-time income from affiliate marketing and blogging, master the social media game, and work with top-level management. Business owners can work towards increased brand presence and will know how to increase sales and decrease expenses yet expect better in terms of ROI through digital marketing.

Instructors:

At DSIM, there are no trainers per se. All the training is done by internet millionaires and CEOs.

Student Reviews:

There are reviews from business owners, working professionals, as well as job seekers. The overall rating of students is a 4.5/5 for the DSIM digital marketing course. Some students’ comments reveal that the course is a wonderful experience, income doubled, good exposure, able to handle digital marketing wing of the family business after the course, more than bookish knowledge, and an excellent platform to learn advanced digital marketing skills.

Career Assistance:

The Delhi School of Internet Marketing has a placement department, but it depends on the participants and their performance. Their performance is the basis on which they can secure a job.

Concluding Thoughts on the DSIM Digital Marketing Course Review:

The course structure is in-depth and covers affiliate marketing as a separate section, allowing those on the lookout for affiliate marketing as a niche to start real quick. There are a vast number of tools and 15 certifications as well. The student reviews are encouraging as well but at the end of it, securing a satisfactory job really depends on individual performance.

As I have mentioned before, there are demo session videos and other video tutorials. Individuals who wish to take up a digital marketing course at DSIM can go through these resources to have a better idea.

Wrapping it Up:

The number of people buying products/services online is on the rise, and this number will increase by day and year. As per Retaildive, 87% of shoppers begin their search online. Why visit worldwide statistics to emphasize this changing nature. What would you do if you needed a cab? Go online and book an Uber. What will you do if you want to buy a gaming laptop? You will Google for the best in your budget. You want some services. Again, you go online and search for them.

Our days start and end with internet consumption. Whether it is to pay bills, order food, commute, work from home, get in touch with friends on social media or make purchases, and even banking, it is all digital now. The more we go digital, the greater is the scope of digital marketing. Further, there are many more specializations under the digital marketing umbrella.

Small business or big brand, solopreneur or entrepreneur, vlogger or blogger, digital marketing is all around. Be a part of this digital transformation if you do not wish to be left out. A skilled digital marketer is a treasure that most big companies are after. You can be a that skilled professional that companies want to hire. Give it your best shot and see the jobs line up.

OMiT Digital Marketing Course Review – ADVISOR UNCLE

by Aarti | Jul 2, 2025 | Digital Marketing, Institute Review

In our series of individual institute reviews, today, we will review the OMiT Digital Marketing Course at Bangalore. OMiT stands for Online Marketing Institute and Training. If you are looking for a course in Bangalore or Mysore and have read through our blog on the top 10 digital marketing courses in Mysore, you will know OMiT is one of the leading institutes teaching digital marketing.

Want to stand out as a distinct digital marketing professional? Enroll in the Digital Marketing Master Course at IIM SKILLS.

The exponential growth and progress of digital marketing are evident even to the layman today. But there is enough statistical evidence to support this. Moreover, circumstances today have capsized the way businesses function worldwide. While, on the one hand, there have been many layoffs and shutdowns, on the brighter side, we see many job openings as well.

The one thing common in the change of events, and in the way businesses are functioning right now, is more of online. Yes, more and more enterprises, whether products or services, are moving onto the online platform. For the employees, it means an adaptation to a hybrid work situation where they can work remotely from their home or go to offices.

While many traditional jobs are or will be redundant, some job profiles are in demand and will continue to be in demand in the foreseeable future. You guessed it right. Digital marketing is one of the hot and in-demand skills. So, if you have decided to upskill yourself or learn a new skill and zeroed in on digital marketing, it is perhaps the wisest decision at the current time.

Digital Marketing as a Career:

A lot has already been written and told about digital marketing. There is information overload on Google about digital marketing. There are videos and entire channels on digital marketing. Still, for the uninitiated, let us explore the plus and minus of digital marketing as a career.

The buzz around digital marketing is real. The demand for skilled digital marketers is real. Also real is the dearth of trained professionals in this field. So put that apprehension to rest, and read on for more insights into the digital marketing career.

Digital marketing is an asset to every business/industry/niche. Solopreneurs or freelancers, small to medium-sized businesses to the larger companies and enterprises, all need a brand identity to sustain.

The millennials and Gen-Z are always online for everything they need and want. They form the largest group of consumers, so it is only logical to create your brand awareness online. Considering all of this, the scope of digital marketing as a career is ceaseless. Having understood the importance and future of a digital marketing career, let us delve into the pros and hardly any cons of the same.

Pros of the Digital Marketing Career:

1. Digital marketing is fast-paced, ever-changing, and has immense potential as it keeps evolving and changing with the changing trends and technology. The biggest plus is that there is a massive demand for skilled professionals.

2. Secondly, digital marketing does not demand a specialized degree of three to four years. It is a skill that you can learn real fast, within a few months, and the only criterion is the capability of executing all you know. It demands no fancy degrees or institution certifications. Definitely, a certificate from a reputed digital marketing institute has value.

The only investment is a short term course in digital marketing to get you started. It is one of the best job-oriented courses out there today.

3. Thirdly, digital marketing encompasses a wide array of skills within itself. Apart from the profile of a digital marketer, there are multiple digital marketing elements, each of which presents a job opportunity in itself.

On the path of learning digital marketing, you learn various other subjects, which are careers in themselves. Some such elements are:

• Search engine optimization
• Social media marketing
• Email marketing
• Content writing
• Copywriting
• Mobile marketing
• Video marketing
• Web analytics
• Growth hacking

4. Not to forget that digital marketing is one of the most lucrative jobs today in terms of salary. Digital marketing is one of those few skills where you can earn while you still learn. The more you learn and practice, the better you earn. The average digital marketing manager salary in India is INR 541,919 per Payscale and can go up with experience and talent.

Cons of the Digital Marketing Career:

The only con of a career in digital marketing is perhaps lack of structure. Since it is still evolving, there are no fixed templates for success. In fact, it is not even a con, just an opportunity to learn more and grow more.

There are many other positives about a digital marketing job. You can even earn through freelancing or start up an agency. Since it is an online skill, the whole world is your market, and your clients can be from any city, state, or country. All you need is talent.

The beauty of digital marketing jobs is that you can function and operate from anywhere. It offers you the flexibility of place and time. Moreover, it is prevalent and an absolute necessity across industry verticals. If you seek variety in your work and are creative, you can shift from one vertical to another, say the travel industry to the food industry. The options are endless and amazing.

What you need to sustain and excel in a digital marketing career is the never-ending thirst for knowledge, the determination to be up-to-date with the latest trends and innovations, and the creativity to think out of the box. The digital marketing job is far from mundane; it is highly exciting, and for the fast-paced.

If marketing is not your forte and your passion lies in writing, look no further than the Content Writing Master Course to master the skills of online content writing.

A Brief introduction to OMiT:

The Online Marketing Institute and Training or OMiT is a leading digital marketing training center in Bangalore. It has seven branches across Bangalore, Mysore, and Bhubaneswar. The institute offers digital marketing courses for solopreneurs, entrepreneurs, job aspirants, and corporates. OMiT believes in high-quality training and offers extensive resources and faculty support.

OMiT has a partnership with over 50 leading companies and MNCs, ensuring 100% placement to all of its students. With an up-to-date syllabus and immersive teaching methodology, the OMiT digital marketing course is one of the best. The institute prepares the students for the challenges of the dynamic digital marketing industry and hones their skills such that they are job-ready.

Online Marketing Institute and Training also conduct workshops from time-to-time on various aspects of digital marketing.

With the OMiT digital marketing course, participants not only get an opportunity to learn from top trainers but also get guaranteed placement and an overall business perspective.

The journey of participants through the OMiT digital marketing course starts with the live classroom sessions, focusing on gaining practical knowledge and understanding how to develop strategies. Next are the practical exercises where candidates learn to implement and execute all digital marketing concepts through assignments, quizzes, and real-time projects.

The certifications are the reward for all the efforts that participants put into learning and implementing. They add value to the resume and transform trainees into professionals now equipped to take on the role of a digital marketer.

At OMiT, participants have 24/7 online access, topic-wise study materials, and an LMS validity of one year. The dedicated placement cell takes care of placements, and the institute also provides post-training and on-the-job assistance for three months.

Courses at OMiT:

There are separate OMiT digital marketing courses for corporates and colleges. There is also a crash course and individual courses for Search Engine Optimization, Search Engine Marketing, and Social Media training.

Overall, the institute has trainers with 13+ years of experience and takes in only five to eight students per batch. With an online rating of 4.9, OMiT ensures 100% job placement to all the candidates.

The institute has branches at:

Marathahalli, Phone#: +91 8105824987

J.P. Nagar, Phone#: +91 8105824987

Koramangala, Phone#: +91 8105824987

Basaveshwara Nagar, Phone#: +91 8105824987

Bhubaneswar, Phone#: +91 8105824987

Mysore, Phone#: +91 8105824987

OMiT Digital Marketing Course:

Program Overview:

The integrated digital marketing course at OMiT covers all significant disciplines and is up-to-date with industry knowledge. The hands-on experience leads to positive professional outcomes, and the institute prides itself on 100% placements.

Eligibility:

Any graduates, freshers, students, marketing professionals, working professionals, bloggers, vloggers, entrepreneurs, business owners, or even homemakers can opt for the OMiT digital marketing course.

Mode and Course Duration:

The weekday batches have early morning, morning, noon, evening, and late evening batches. The weekend course is only on Saturdays from 10 am to 5 pm with breaks. You can opt either for the classroom or online option. The Master in digital marketing course is for three months.

Syllabus:

The course curriculum for the OMiT digital marketing course covers basics as well as advanced concepts. It has 160+ hours of theory and practicals and includes:

• WordPress Website with friendly plugins
• Search Engine Optimization with seven modules covering 70 topics.
• Search Engine Marketing with seven modules covering 60 topics
• Social Media, with four modules covering 31 topics.
• Mobile marketing which includes eight topics
• Content marketing, also with eight topics
• Online reputation management, eight topics
• Video marketing, eight topics
• Google Analytics, a complete guide
• Complete guide to social media analytics
• Understanding affiliate marketing
• Programmatic display ads
• Google tag manager
• Understanding the role of AI in digital marketing.

Additional Benefits:

While the classroom course offers the benefits of a projector in the classroom, live projects, and one-to-one training, the online option provides live interactive sessions with industry experts. An internship for hands-on experience, 100% job placement with live training, and lifetime support are additional perks of the OMiT digital marketing course.

Certifications:

Participants get 14+ certificates, which increases their credibility when applying for jobs. These include:

• Google Certifications
• Hubspot Certifications
• Facebook Blueprint Certifications
• Hootsuite Certification
• Google Tag Manager Certificate
• OMiT certificate
• Internship certificate.

Career Assistance:

Deserving participants can expect placement in top MNCs. The institute prepares the participants through mock interviews and 24×7 support so they can crack interviews with ease. It also provides guidance for freelancing and to entrepreneurs.

Digital Marketing Crash Course at OMiT:

Eligibility: The crash course is specifically for working professionals and entrepreneurs. It is a short-duration intensive training to train participants in the field of digital marketing. Whether you are looking at shifting from your current job profile or are a marketing professional aiming to change from traditional to digital, or a business owner wanting to make it big online, this course is the perfect fit. While working professionals will learn and upskill themselves, marketing professionals can stay on top of the marketing game by being valuable. Entrepreneurs can understand the nuances of how things work online and become not just average but successful entrepreneurs.

Course Duration: The crash course is for 30-45 days with flexible timings and weekday or weekend batches.

Program Overview: The crash course includes two weeks of projector classroom sessions, live projects in advanced digital marketing concepts, assignments based on real-time case studies, and a structured evaluation by industry experts. Participants get 12+ certifications upon course completion.

OMiT Digital Marketing Course for Corporates:

Program Overview: The OMiT corporate digital marketing course can be customized as per the company requirements and held at the company location. Upskilling your team with digital marketing can change your business dynamics and allow you to step ahead of your competitors and improve your online presence.

For the corporates, an efficient digital marketing strategy can generate quicker and more leads, increase brand awareness, and give you better returns on your investment.

OMiT also provides digital marketing process re-engineering services or the DMPR. They assess team performance and provide proper research on various digital marketing campaigns and provide end-to-end digital marketing solutions unique for your company.

The corporate course will provide the entire team with real-time experience of working on live projects and also Google Analytics and Google Adwords certification. The corporate course aims to make your team strong in sales generation, client servicing, and digital marketing effortlessly with the newly acquired skills.

Eligibility: Suitable for training marketing and sales teams, managers, entrepreneurs, or corporate company directors. This course is available only as a weekday course but at the convenience of the corporates.

OMiT Digital Marketing Course for Colleges:

Eligibility: This OMiT digital marketing course is ideal for colleges and specifically caters to the student population with in-demand course modules.

Program Overview: It includes levels one and two for college graduates with live training, assignments, tests, and the OMiT certification and offers 100% placement. Employers today are keen on hiring talent and not just qualification. Experts design the digital marketing modules for this course, and the course material is available to the students. Virtual classrooms are also an option, and students can work on real-time projects in modules like social media marketing, Google Adwords, search engine optimization, etc.

Fresh graduates with in-demand skills like digital marketing are a high potential combination that most companies seek. Add to this the expertise of OMiT’s college-level training program with the best faculty with eight-plus years of experience. The result is young and talented digital marketers who are job-ready.

The institute provides theoretical and practical knowledge, live training, boosts confidence to face interviews, holds mock interviews, assignments, and exams for certifications.

The students benefit from digital marketing training, but even the college receives a significant impetus with all the placement records, adding value to the college’s prestige.

Other Courses at OMiT:

Apart from custom OMiT digital marketing courses for colleges, corporates, and an integrated course, there are individual courses for participants who wish to specialize in niche areas.

Search Engine Optimization Training:

For aspirants who wish to pursue the search engine optimization niche, OMiT has separate SEO training. SEO is an integral part of digital marketing and is widely pursued as an independent subject altogether. There are SEO specialist job profiles that seek in-depth knowledge about search engine optimization.

Eligibility: Anyone with good oral and written communication skills in English is eligible to take up this training.

Course Duration: The course is for 30 days/two months, weekday classes, and includes soft skills and interview basics.

Syllabus: Everything about search engine optimization, including:

• Basics of SEO: All about search engines, history of search engines, how they work, popular search engines, their importance, and SERP or search engine results page.
• Basic implementation of SEO: Basics of SEO, types, techniques, and importance of SEO.
• On-Page Optimization: On-page SEO, website analysis, keyword research, content creation and optimization, header tag optimization, 404-page creation, image optimization, breadcrumbs, canonical tag, meta tag creation, competitor analysis, sitemap creation, schema data, and robot file creation.
• Off-Page Optimization: Backlinks, domain authority, link juice, search engine submission, blog creation and optimization, link building, social bookmarking, forum submissions, image sharing, video sharing, link baiting, link exchange, business listing, document sharing, guest posting, press release, and social media community creation.
• Advanced SEO: Local SEO, Google My Business, name, address, phone number, customization of Google maps, increasing reviews, microformat optimization, and local submissions.
• SEO tools: Google Analytics, Google Webmaster, Google keyword planner, Google trends, Google page speed, woorank, Alexa, MOZ tool, etc.
• Latest SEO techniques: Schema data, language optimization, international targeting, sub-domains, e-commerce SEO, blog integration.

Skills: By the end of this training, participants will know about the SEO best practices, working of SEO on different mediums, SEO tools, SEO strategy implementation, and complete on-page and off-page optimization.

Search Engine Marketing Training:

Closely linked to search engine optimization is search engine marketing. It is the paid way to increase traffic and sales. OMiT provides a pay per click or search engine marketing training with Google Adwords certification. SEM offers instant visibility to your brand, driving targeted traffic, and creating brand awareness.

Eligibility: As with SEO, anyone with good oral and written English communication skills can take up the SEM training. It is a 30-day course available both as a weekday and weekend course.

Syllabus: With a one on one training and 100% placement assistance, the SEM training includes:

• Overview of SEM/Adwords: Understanding search engine marketing, how it works, the tools for SEM, and the importance of SEM.
• Understanding Adwords Analysis: How Adwords work, examples and case studies, understanding quality score, the importance of quality score, CTR, and its significance.
• Fundamentals of SEM: Learning about pay per click, display ads, the importance of display contextual ads, CPM, CPI, CPC, tutorial on Google Adwords, and tools used for analysis.
• Setting up Adwords account and campaigns: Creating, setting up, and managing campaigns, keyword planner, calendar, title, budget allocation, and analyzing CPC.
• Winning SEM: Competitor analysis, understanding client needs, upgrading and staying updated, mobile marketing, and core logic involved in search engine marketing.
• Advanced Search Engine Marketing: Content marketing, brand reputation, affiliate marketing, and finally, social media optimization, and marketing.

Social Media Training:

Yet another popular niche in the realm of digital marketing is the Social Media Marketing/Optimization. OMiT offers social media training as a short course of 30 days with internship and placement assistance.

Eligibility: A degree and good communication skills are all you need to enroll in this comprehensive training with live projects. A 30-day course is available as both weekend and weekday training.

Syllabus: Social media is one element that takes care of branding, awareness, sales, and customer engagement all at once. It includes the following modules:

• Social media optimization: Branding, demand creation, promotions, cross-promotion, viral marketing, creating relevant posts, content, and strategy; creating pages and groups on various social media platforms like Facebook, Twitter, Linkedin, Google Plus, and Pinterest.
• Social media marketing: Learning to create pages, ads, bids, and strategies on platforms like Facebook, Twitter, and Linkedin.

Skills: With the social media specialization training, participants will learn all the basics of social media, the importance and impact of social media, and building social media campaigns, and assessing the performance.

Student Reviews: The institute has placed more than 1000+ students thus far. In the words of students through their reviews, OMiT is the best place to learn digital marketing, thumbs up for the flexible timing, good overall experience, detailed description, good placements, premier digital marketing course in Bangalore, top-notch training, and a friendly and open-minded environment.

Concluding thoughts on OMiT Digital Marketing Course:

OMiT, a leading institute in Bangalore for digital marketing, has a wide variety of courses to choose from, whether you are a student or a corporate, or a working professional. They have flexibility in terms of online and offline classes to suit your circumstances. Additionally, they even have specialization courses or niche training such as SEO, SEM, and social media.

The course structure is overall very well-designed, and the 100% placement assurance is a big plus. There is no mention of the course fee on the website as such. People interested in taking up the course can contact the institute for the same. The institute does mention training participants to earn either through freelancing, starting up a business, or through a job in digital marketing.