Data Analytics is one of the latest groundbreaking tools that holds immense potential in today’s fast-paced technologically advancing world. There is an almost infinite amount of data at one’s disposal and the ability to harness that data effectively and draw meaningful patterns and trends out of it mainly constitutes data analytics. It can broadly be defined as the collection, transformation, and organization of data to make conclusions about the information. It is the process of examining and detecting patterns and trends and analyzing and converting raw data into actionable insights. Data analytics help a business optimize its performance, perform more efficiently, increase profit, and make strategically guided solutions. It is also used to make predictive analyses to form projections about the future. In this article, we will go over the 10 Key benefits of data analytics for use in an Organization
Before we delve further into the benefits of data Analytics, let’s first go over the various types of Data Analytics techniques. It can broadly be categorized into 4 major types:
Predictive
Diagnostic
Descriptive
Prescriptive
Predictive Analytics mainly entails forecasting. This type of Analytics is primarily used to predict the trends or events that might happen in the future. The analysis of past trends can provide an estimate of what the future might hold for the organization. It assists in planning, organizing, and active decision-making.
Diagnostic Analytics essentially deals with ‘why’ an event occurred in the past. In this historical data is used to find answers or solutions to any problem. It is used to find any pattern or dependency in the past data. Companies use Diagnostic Analytics to do an in-depth root cause analysis of any problem and also use the data for future reference and to avoid reoccurrence.
Descriptive Analytics determines what happened in the past. In this, organizations analyze past events for insight into how to approach events in the future. The past performances are examined and the cause of success or failure is determined.
Prescriptive Analytics illustrates how we can make it happen. This technique enables an organization to formulate an action plan based on the data obtained from past trends. It takes into account all possible scenarios and helps devise a data-driven decision. Prescriptive analytics works out what will happen along with when it will happen and why it will happen. It helps take full advantage of any future opportunity minimize future risk and analyze the effect of each decision.
The process of data analysis follows a series of steps that convert the raw data into actionable insights. The process when followed allows the organization to achieve the benefits of Data analytics and offers a roadmap to goal achievement. The process of Data Analytics can be categorized as follows:
Collection of Data: This involves gathering data from a range of sources and examining it for quality and integrity.
Cleaning of Data: In the process, the raw data that has been obtained is fixed for all the errors inconsistencies & missing components. It is a crucial step for accurate data analysis.
Exploratory Data Analysis: This includes fundamental analysis of data to determine its distribution, relationship, and patterns.
Transformation of Data: This step prepares the data for analysis by inserting variables etc.
Model Building: Based on the objective, appropriate data analysis methods are applied and model type is generated.
Model Evaluation: In this step, the model’s performance is assessed
Interpretation of Data: In this step, the findings are visually and graphically represented to form actionable insights.
Deployment of Findings: The insights are implemented into real-world operations and solutions.
There are also various strategies and methods that the organization might employ to deal with the data. Professional data analysts play their part in processing the data.
Roles & Responsibility of a Data Analyst
Data Analysts play a vital role in organizations by gathering, filtering, summarizing, and processing data to provide it for decision-making. The main duties and responsibilities that Data Analysts include:
Collecting information from multiple sources.
One of the steps involved in data analysis is data cleaning or scrubbing. This involves removing errors or inconsistencies in the data, preprocessing it, and making it ready for analysis.
When statistical tools and techniques are applied to the data, they help to analyze it efficiently.
Another important task for a data analyst is preparing reports and graphical charts to present findings to stakeholders.
They assist in harnessing the power of big data by developing database systems, which enables businesses to effectively organize and manage all this information.
Cross-functional cooperation for product or service innovation.
They help in tackling a business issue by finding an analytical solution to it.
Another important aspect is the ability to stay current and abreast of the latest trends and techniques.
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The use of Data Analytics optimally and productively offers a lot of benefits to organizations and provides a competitive advantage. It assists a business in perfecting its business activities and improving decision-making to establish a stronger brand image. Following are some of the Key Benefits of Data Analytics in an organization:
1. Enhanced Operational Efficiency:
Data analytics is instrumental in making a company more efficient as it identifies the weak points in business operations and corrects them. Some companies can predict a problem before it happens using predictive analysis which helps them save on repair costs, increase efficiency, and improve overall productivity.
Again, data analytics is used to budget within an organization. It assists in determining which department needs more funds and which one operates well with less money. Then, this comes down to reducing the cost of the whole process hence ensuring that resources are utilized efficiently towards achieving organizational goals.
2. Strengthening Decision Making
Data analytics has improved the process of decision-making in an organization exponentially. Earlier organizations used to rely on past trends and data and that resulted in delayed responses. Through the use of Data Analytics, organizations can monitor the trends in real time and increase the efficiency of their operations.
It also assists in identifying the errors and fixing them instantaneously. It also assists the decision-makers by providing them with an overview of the market trends, consumer behavior, habits, and purchasing patterns thus helping to formulate strategies accordingly and maximize profitability. It is one of the Key Benefits of Data analytics.
3. Managing Risk and Detecting Fraud
Data Analytics tools and techniques are also used to detect fraudulent practices in businesses. It is useful in identifying any irregularities and suspicious activity before it escalates. It also helps mitigate any potential risk that can negatively impact the organization by following three simple steps, identifying the risk, assessing it, and monitoring it.
In the first step any potential circumstance that can have an adverse impact on the business is identified, in the next step the magnitude of risk associated with it is analyzed in monetary or practical terms, and in the third step risk management steps are implemented and actively monitored for adequacy and efficacy. It is also beneficial in strengthening the security measures in a business practice.
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The use of Data analytics enables a business to understand customer’s preferences, purchasing patterns, and trends. With the help of data analytics businesses scope out the potential target customers and cater to their requirements efficiently.
It also helps design customized marketing campaigns and thereby increases profitability. With the active use of Data analytics techniques businesses analyze their target customers and design the advertisements to create maximum impact.
It is also useful in improving the overall customer experience, which creates customer loyalty and retention. Companies improve their product or services by analyzing the feedback of their customers, and in turn, increasing customer satisfaction.
5. Provides Competitive Advantage
In the competitive business environment, one of the main benefits of Data analytics is that it provides a competitive edge that helps businesses to stay ahead of the curve. With the help of Data Analytics tools and techniques, decision-makers analyze historical data and make accurate predictions for the future.
It enables organizations to adapt to the ever-changing dynamic business environment. Companies use analytics to monitor industry trends and devise a quick reaction plan to outpace their competitors in the industry.
It is crucial for any business operation to fully understand the market trends and their financial standing. Whether it is market growth or a slowdown, businesses are required to be equipped to manage the situation proactively and not let the market turmoil affect the organization.
One of the important benefits of Data Analytics is that it helps mitigate this risk and create resilience. By analyzing the market sentiment, sales trends, customer demand, and supply dynamics, organizations prepare themselves for worst-case scenarios, survive market fluctuations, and maximize investment returns.
7. Customer Acquisition
It’s extremely damaging for any business to lose its customer’s interest. Therefore Data analytic metrics come in handy in engaging potential customers, converting them into clients, and retaining them as satisfied consumers. For instance, businesses use data on the success of their marketing or advertising campaigns and figure out what resonates with their clients and leads to conversion. Companies use these findings to design marketing initiatives that improve overall customer experience and help acquire new customers. It also assists in increasing customer satisfaction and retention.
8. Building Brand Image
A Brand is the unique positioning of a business. It’s what distinguishes it from its competitors. Data Analytic metrics provide an insight into how the brand is perceived by its customers. It helps analyze what aspect of the business is well accepted by the consumers and what areas need to be worked upon.
Companies use data analytic tools to examine customer experience through social media surveys and learn how the brand is perceived by the target audience what resonates with their customers and what strategy needs to be modified. Brand Building is one of the major benefits of Data Analytics.
Businesses use Data Analytic tools to maximize their return on marketing investment. Companies employ various marketing channels to create awareness about the brand, create new leads, improve the probability of conversion, and increase repeat business.
Data analytics help the business figure out which marketing channel is offering the greatest value and is the most cost-effective. It also helps deduce the factors that are positively influencing the customer’s behavior and purchasing patterns and which marketing channel is the most efficient.
The data obtained from data analytic metrics helps organizations formulate the best decision for future marketing programs. The data in turn assists in deriving the marketing campaign with the highest return on investment.
10. Operational Streamlining
Businesses use Analytics to overall improve their operations, cost optimization, enhance performance, and increase the return on investment. Organizations make use of data analytics to identify problem areas, rectify them, and make the entire process more efficient.
Predictive analytics is useful in recognizing potential problems in the machinery and the system in advance, cutting down on the potential repair cost and reducing the risk of a system shutdown or failure or any other unexpected incidents. It also enables manufacturing units to operate at full capacity and use the resources to their maximum potential.
The benefits of Data analytics are useful across various industries and businesses have adopted these techniques to operate proactively and maximize their operating capacity.
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The use of Data Analytics has increased manifold in recent years by a wide variety of industries to help enable them to operate to their utmost potential and gain competitive advantage. It helps the decision-makers to drastically improve performances across the board in all departments of the business.
1. Manufacturing Sector
Various types of industries such as minerals, gas, oil, agricultural products, etc. produce a variety of data from their past performance. Industries rely heavily on Digital Analytic tools such as Predictive Analysis to manage and optimize their operational capacity.
It helps in foreseeing unexpected breakdowns and cuts on the cost of repair. It is also useful in the efficient allocation of resources thereby increasing overall productivity.
2. Healthcare Sector and Pharmaceuticals
The healthcare sector has recently tapped into Data analytics metrics to improve medical performance and increase customer satisfaction. Many innovations in recent years such as remote patient monitoring and medicine trackers have provided groundbreaking assistance in the healthcare industry. It also enables healthcare providers to monitor the patient’s history and plan the treatment plan accordingly.
3. Banking and Securities Sector
Data Analytics tools are techniques that are especially useful in the Banking Sector. It is used to monitor the financial markets. All the major banks and financial markets have employed data technologies to monitor trade analytics, sentiment analysis, pre-trade decision support analytics, risk analysis, KYC know-your-customer, fraud mitigation, and demand enterprise risk management are the key areas that actively use data analytics solutions.
4. Insurance
It is another industry that relies heavily on Data analytics. Predictive analytic strategies are used to increase sales and profitability. Data is collected from various sources and used to capture the market efficiently. Insurance companies use Data metrics to create new products to cater to the needs of their customers improve satisfaction and increase overall revenue.
5. Media and Entertainment
The consumption of entertainment has changed drastically in recent years. The OTT platforms such as Netflix, Hotstar, Spotify, and Amazon Prime, have taken over the entire industry by storm. These channels provide content on demand with the option of personalization.
Companies use Data analytic metrics to collect data from various sources such as social media channels and to gauge trending topics and insight into user’s preferences.
They in turn create and recommend content as per the taste of their target customers. Data Analytics also helps measure content performance and enables the creation of better content.
6. Retail and Wholesale Sector
The retail industry relies heavily on customer experience and satisfaction. It faces the challenge of severe competition and to overcome that retails use Data Analytic techniques. It helps in assessing the customer’s demand accurately and supplying to that demand.
Data analytics also comes in handy in Inventory management. Insights obtained from analytic metrics help in enhancing customer satisfaction and enable customer retention and loyalty.
Data analytics is used in multiple aspects by retailers such as optimizing supply chain management and logistics, Managing prices and maximizing sales, personalizing the customer experience, and enhancing marketing.
7. Education Sector
The Education industry is the latest sector to take advantage of Data analytics. They generate a large number of data from schools, universities, online coaching, and teaching platforms use Data metrics to improve teaching strategies, understand learning and teaching patterns, and work on the areas that require improvement.
This industry also uses data analytic strategies beyond the classroom, from charting the most efficient course for school transportation services to improving the cleanliness of the premises.
8. Government Sector
Data Analytic tools are useful to Government Institutions. It is beneficial in a wide array of tasks, from healthcare research, financial market analysis, protection of the environment, detection of fraud, exploration of energy, etc., the Government relies heavily on data analytics to improve their services and work towards better serving the citizens.
It is also been used lately in developing Smart city innovation, a major stepping stone toward growth and development. Data analytics still harbors a great deal of untapped potential that can benefit various functions of Government bodies.
FAQs Frequently Asked Questions
FAQs about the benefits of data analytics
1. Can Small and medium enterprises benefit from Data Analytics?
Data Analytic strategies are applicable and beneficial for all enterprises. Various kinds of cost-effective solutions and cloud-based services primarily cater to small businesses with limited resources. After incurring small initial implementation costs, businesses can streamline their operations and start receiving financial gain from it. The main aspect is to use Data Analytics in the key areas of understanding customer preference and improving operational efficiency.
2. How does Data Analytics assist in Innovation in a Business?
Data analytics help a business by providing an overview of their customer’s preferences, market demand, and latest trends. With the help of that information, businesses create and innovate products and services that cater to their specific audience. It also helps in upgrading and updating their products and services as per the market trends. Overall it provides the company with a competitive edge.
3. How does Data Analytics assist in Fraud Prevention?
Data Analytics is heavily used by organizations for Fraud detection and prevention. They assist in proactively identifying any suspicious activity or irregularities in real-time and curbing it efficiently. It is also helpful in strengthening the security measures to check unauthorized access and prevent it.
4.What role does Data Analytics play in enhancing customer experience?
Data Analytics plays a very crucial role in business in enhancing customer experience by analyzing customer feedback, preferences, and choices. That information in turn helps businesses make an informed decision, customize products and services as per the customer’s requirement, and create an overall satisfying experience.
5. What are the skills required to become a Data Analyst?
Data Analysts are mainly tasked with the collection, cleaning, and analysis of data and therefore it is imperative for anyone pursuing a career in Data Analytics to have a penchant for numbers. They are required to have High-level analytical skills and problem-solving skills. They must have a fundamental knowledge of Mathematics and Statistics and should be well-versed in MS Excel. They are also required to have working knowledge of statistical and scripting and database management systems and querying languages. They are also required to have good verbal and communication skills and analytical and interpretive skills. For those who are proficient in juggling numbers and visual representation of data and have a technical bent of mind, Data Analytics is a viable and lucrative career alternative.
Conclusion:
In this article, we have thoroughly discussed the multiple benefits of Data analytics and the various aspects in which it helps a business grow and thrive and offers a competitive advantage. It’s been adopted by a variety of industries and its impact on businesses is widespread. It helps in improving financial management streamlining operational efficiency to driving innovation, Data analytics is fully incorporated in day-to-day Business Operations. Organizations use data analytics techniques to use their data to minimize the wastage of resources maximize efficiency and upgrade their decision-making capabilities with the use of data-driven insights. In the current ever-transforming and technologically advancing world, efficient use of Data analytics offers unlimited potential. Data-driven insights help redefine how we operate, innovate, and change our world.
Are you looking for digital marketing courses and feeling confused as to which is the best course to help launch your career? Well, your search ends here. We know that South Delhi is a premium hub for multiple institutes offering digital marketing courses with live training, and the quest to narrow down the course that best suits your requirements can get a little confusing. So here we have compiled a list of the top 10 digital marketing courses in South Extension.
India’s digital marketing market is set to grow exponentially in the coming years. With various Digital Marketing companies setting up head offices in South Delhi, this area is continuously growing as a major contributor to the country’s Digital revolution, so digital marketing courses in South Extension are in demand.
This in turn has allowed ample job opportunities for qualified and efficient Digital marketers. Through this article, we will learn more about what Digital marketing entails, what job prospects it offers, and help you narrow down the most suitable Digital marketing course to help chart a successful career path.
Why is Digital Marketing Gaining Traction as a Career Option?
Digital marketing is the present and the future of Marketing and Promotion. It has slowly but surely penetrated all industries and business types. Companies are using digital marketing to make themselves known to their target audience and also upscaling or upgrading their product or service based on the feedback received from the Digital marketing campaign.
Digital Marketing also known as Online Marketing is the process of promoting or marketing products or services using digital channels or electronic media. It serves as a connecting link between products and the target customers.
The core concept of Digital Marketing is similar to Traditional marketing, however, the former has an edge over the latter in the sense that helps reach a wider audience at a much lower cost. It helps generate leads, improve brand awareness, increase sales, and overall helps the business grow.
All Business organizations nowadays have gone the Digital marketing route, where they devise their overall marketing strategy, help establish an engaging online presence, and create and maintain an interactive social media platform. This has led to a variety of job opportunities in this field opening doors to numerous career avenues.
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Digital Marketing has various advantages over traditional marketing. Since the availability of various digital marketing platforms has increased over the years, the scope of digital marketing has grown exponentially.
As the reach of the internet is worldwide, Digital marketing helps reach a wider audience at a very low cost. It also helps scope out the prospective customers by analytics and metrics to understand their requirements and purchasing patterns and create conversions. Some main benefits of Digital Marketing are as follows:
Targeting Audience Easily: Businesses use Digital Marketing to reach their audience more efficiently. They use data to establish their target audience based on age, gender, location, demographic, interests, and educational background. Based on their activities on various social media platforms, companies devise customized marketing and advertising plans to connect and resonate with their audience.
Cost-Efficient and High Return on Investment: The cost of customer acquisition by the use of Digital Marketing is much less than Traditional Marketing, mainly because companies can create leads through social media channels, search engines, or emails, which costs significantly less than its traditional counterpart. Also, many Businesses use a pay-per-click or cost-per-click strategy for advertising on their website, which generates revenue every time someone clicks on the ad link.
Wide Audience Reach: The use of the World Wide Web helps businesses to reach a global audience with the help of Digital Marketing.
Accurate customer feedback: With the help of Digital Marketing, businesses can get customer feedback in real-time and can incorporate it into improving their product or service quality and performance and into working out their marketing strategy to resonate with their audience better.
Improved Decision Making (data-driven): Digital Marketing provides companies with facts and data enables them to track their performance in statistical terms and assists the overall decision-making process. It helps businesses figure out which strategy is clicking with their customers, which areas need to be worked upon or scrapped altogether and thereby saving cost.
Brand Building: Companies use Digital Marketing tools to create a strong brand image in their customer’s minds. They utilize social media platforms to establish brand awareness and reach a larger group of audience by using methods such as Paid Search, Organic Search, Email marketing campaigns, Content marketing, etc.
As we discussed earlier, Delhi is the capital of our country and serves as a home to the Head office of several reputed organizations. Since it is the heart of Northern India, the Delhi region has the geographical advantage and smooth connectivity with the rest of the country.
It provides a tactical advantage to all industries to set up their offices and factories. It has recently developed a tech-centric environment a culture that promotes innovation and creativity.
It serves as a hub for networking opportunities and a boost for startup enterprises. It has proven to be one of the most suitable locations for those pursuing a career in Digital Marketing and provides plenty of job options for the same.
Types of Careers in Digital Marketing
Digital Marketing as a whole contains different types of specializations that form a separate career themselves. Based on their interest and skill, an individual can select the area where they excel and form a lucrative career path through that.
Social Media Manager– A social media manager is responsible for creating and implementing the content campaign for the client on various social media platforms. They are responsible for creating content that resonates with the target audience, drives engagement, and increases followers. They design and develop customized campaigns that best suit the product or services and meet the requirements of the company.
SEO Specialist – Search engine optimization or SEO is one of the most important components of Digital Marketing. It is the process that helps the search engine understand your content better. It is the method by which websites rank higher on the search engines, thereby increasing the hits and creating more engagement. An SEO Specialist uses techniques to manage and increase traffic on the website from different search engines.
Copywriter- A Copywriter is a professional writer who is responsible for creating the copy, or text that is used in the marketing and promotional campaign. The content uses simple, easy-to-understand language that connects with the target audience. A copywriter creates content in written form, such as blogs, articles, reports, manuals, content captions, press releases, newsletters, etc.
Content Manager- A content manager is a professional who designs a company’s promotional or marketing strategy. They are responsible for planning, developing, and implementing the overall marketing campaign of the organization, working with their content team, and monitoring the campaign’s performance. They use Content Management Software to evaluate the website’s traffic and revise content based on the performance.
Branding Specialist- These are the professionals who help launch a product in the market. They help create the brand image that is associated with the product. They align the branding strategies with the marketing efforts to best introduce the product, increase the sales, and per the business objective.
Graphic Designer – They constitute the creative team that designs the creative content of the marketing campaign. They mainly create websites, print ads, and other graphic illustrations. They design as per the client’s requirement and translate it into creative imagery that aligns with the marketing campaign’s overall objective.
In this article, we have so far established the ocean of opportunities that Digital marketing holds. Individuals with a creative bent of mind and aim to capitalize on riding the Digital Marketing wave have endless opportunities at their disposal.
There are also various institutes offering a variety of courses in Digital Marketing in South Extension, so the process of selecting the course that best suits your requirements can get challenging. So we have narrowed down the cream of the crop for you. Here are the Top 10 Digital Marketing Courses in South Extension to best shape your career.
Top 10 Digital Marketing Courses in South Extension with Placements
Following is the list of the Top 10 Digital Marketing Courses in South Extension based on their ranking
1. IIM SKILLS
Ranks #1 in the list of Top 10 Digital Marketing Courses in South Extension
Course Name: Master Digital Marketing Course
Duration: 3 months Live training + 2 month Paid Internship
IIM SKILLS is the leading EdTech Company that offers a myriad of professional courses. Their Digital Marketing Master Course is one of the most sought-after in the country. The course is professionally structured by industry experts who provide comprehensive knowledge in the field of Digital Marketing from beginner to advanced level.
Their theory sessions mixed with practical assignments give their student a complete understanding of the concept and get them job-ready and fully equipped to kickstart a career in the field of Digital Marketing.
Their 2 month-paid internship gives their students real-world job experience in which they assist in creating a deep professional rock-solid portfolio for all their candidates, & provide special placement assistance to some of the most reputed organizations.
Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship
Fees: INR 29900 + Taxes
Course Curriculum:
Introduction to Digital Marketing
Web Development at WordPress
Search Engine Optimization (SEO)
Search Engine Marketing (Google Ads)
Email Marketing
Inbound Marketing
Social Media Marketing
Integrated Digital Marketing Strategy
Web Analytics
Online Reputation Management (ORM)
E-commerce Marketing
Quora Marketing
Graphic Designing
Content Writing and Advance Blogging
Media Buying and Planning
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographics Resume Creation
The Digital Marketing course is a Master’s certification program offered by IIM SKILLS which prepares you for the Google, Facebook, and HubSpot Examinations. Lifetime access to Training Material, course recordings, and class presentations is provided.
The content of the course includes Google Analytics, Facebook Ads, Facebook Insights, Keyword Planner, Ubersuggest, Linkedin Ads, Youtube Analytics, Twitter Ads, Yoast SEO, Google Trends, and Semrush.
The program is aimed at offering the knowledge, skills, and abilities needed by students, marketing professionals, entrepreneurs, digital marketers, and housewives who wish to take their careers to a higher level or broaden their knowledge of this sphere.
Ranks #2 in Digital Marketing Courses in South Extension
Being one of the top digital talent organizations and the leading provider of managed training services, NIIT offers a wide range of learning and skill development programs that cater to both individuals and corporate learners.
Due to the rising popularity of online learning solutions in this era, NIIT has also launched its digital platform NIIT Digital to enable uninterrupted learning experiences.
Through the NIIT Digital Marketing Courses in South Extension, one can achieve outcomes-driven learning from Industry Expert Mentors through live sessions. It enables comprehensive skill-building through experiential learning and application.
The course supports the establishment of an elaborate project portfolio that further guides in developing a strong resume and enhances the interview preparation skills for those aspiring to be future professionals ready with job competencies.
Course Details:
Course Name: Digital Marketing Program with Generative AI
Ranks #3 in the Digital marketing courses in South Extension
Delhi Institute of Digital Marketing is one of the top digital marketing training providers in South Extension, with training centers across the Northern capital region.
They primarily specialize in Digital Marketing offering a range of customizable Training programs based on the skill set and experience level. Their courses are suitable for working professionals, freelancers, job seekers, entrepreneurs, and students.
DIDM offers 3 Main Types of Digital Marketing Courses:
Master in Digital Marketing Course
Advanced Digital Marketing Course
Specialization Customized Course Modules
Advanced Course
Course Duration: 118+ hours of Training( Advanced Course), 500+hrs of training(Masters Course)
Ranked #4 in the Digital Marketing Courses in South Extension
Digiperform is a reputed Online education provider offering courses in Digital marketing. Their courses are classified based on preferences, time, and career requirements. It is an HT Media partner company. Their curriculum is designed and updated by Industry experts across the digital marketing sector.
The course curriculum is created by analyzing job requirements over various digital marketing companies to impart hands-on knowledge with live and practical assignments.
Digiperform offers a range of courses based on experience and career requirements.
Digital Marketing Foundation Course
Duration: 2 months
Course Fees: Rs. 24,750
Digital Marketing Specialist Course
Duration: 3months+
Fees: Online-Rs.35,750, Offline – Rs.44,750
Digital Marketing Master Course
Duration: 4.5 months+
Fees: Online-Rs.45,750/ Offline- Rs.58,750/
Online Marketing Professional Course
Duration: 6months+
Fees: Online – Rs.55,750/, Offline – Rs.72,750
Course Curriculum Overview:
Digital Marketing
Search Engine Optimization
Specialization in Social Media Marketing
Specialization in Online Advertising
Sales Optimization
Online Learning
Contact Information:
Website: www.digiperform.com
Phone number: 8181817462, 7827153743
5. Digital Academy India
Ranks #6 in Digital Marketing Courses in South Extension
Digital Academy is a leading Digital Marketing Training and Consulting Initiative in the country. Their Digital Marketing courses take a comprehensive overview of Digital Marketing and focus on the data-driven components of marketing.
It empowers its candidate to utilize advanced skills to implement Digital marketing strategies. It equips its students with theoretical and practical skills that translate in the present day’s ever-evolving marketing landscape.
Course Name: Certification Program in Digital Marketing
Duration: 4 or 7 months
Fees: Rs. 34,900 +18% GST
Mode of Learning: Online
Certification Provided: Yes
Course Curriculum:
Search Engine Marketing
Social Media Marketing
Search Engine Optimization
Email Marketing
Web Analytics
Integrated Digital Marketing Communications
Contact Information:
Phone number: +91-80100-33033
6. Avyud Academy of Digital Marketing
Rank#7 in Digital Marketing Courses in South Extension
Avyud Academy of Digital Marketing is one of the best Internet Marketing Training Institute in South Extension. They have curated a holistic Digital marketing with Industry Experts. Their Digital Marketing Course is designed for students, business owners, college graduates, working professionals, and entrepreneurs.
The course also offers Mock Interview Preparation, Virtual Internship, Case Study Analysis, Personalized Student Mentorship, and Resume Guidance.
Course Name: Advanced Digital Marketing Course
Duration: 2.5 months
Mode of Learning: Online and Classroom Training
Course Curriculum Overview:
Marketing and Branding
Fundamentals of Digital Marketing
Social media Fundamentals
Content Writing Basics
Search Engine Optimization
Online Advertising and PPC
Lead Generation and Conversion
Email Design and Marketing
Search Ads and Display Ads Management
Facebook, Twitter, LinkedIn, Pinterest Marketing
Affiliate Marketing
Contact Information:
Phone Number: +91-88822 99111 ,+91-11-43050611
7. DUCAT
Rank #8 in Digital Marketing Courses in South Extension
DUCAT is one the highly rated Training Institute in the Northern Capital Region. They have 6 branches spread across the Delhi region.
They are a leading Education provider that focuses on providing their students with job-ready skills. Their comprehensive and customizable course delivery model ensures the candidate’s skill development and enhancement.
Course Name: Advanced Digital Marketing Course
Mode of Learning: Online, Offline and Hybrid
Course Curriculum:
Overview of Digital Marketing
Website Creation
Search Engine Optimization
PPC Advertising
Social Media Marketing
Facebook Marketing
LinkedIn Marketing
Twitter Advertising
Video Marketing
Google Analytics
Online Reputation Management
Adsense and Blogging
E-commerce Marketing
Contact Information:
Phone Number: 91 98-1161-2707
8. UDEMY
Rank#9 in Digital Marketing Courses in South Extension
Course Name: The Complete Digital Marketing Course
Udemy is a leading online educator that provides a variety of professional courses. Their Digital marketing course is structured by Industry experts and is flexible and self-paced. The curriculum is comprehensive and inclusive and enables their students to have a high-paying career in Digital Marketing
Duration: Self-paced
Method of Learning: Online
Course Fees: Rs.499
Course Curriculum:
Introduction
Market Research
Website Creation
Email Marketing
Copywriting
Search Engine Optimization (SEO)
YouTube, Facebook, Twitter, Quora Marketing
Google AdWords/ Ads
Google Analytics
Instagram marketing
Pinterest Marketing
LinkedIn Marketing
Facebook Ads
App Marketing
9. Expert Training Institute
Rank#10 in Digital Marketing Courses in South Extension
Expert Training Institute is a multi-channel platform offering a variety of training in the field of Digital Marketing. It is the foremost institute that offers one of the best SEO courses in Delhi. It offers a detailed Digital marketing course that allows its students to learn about avenues of revenue generation on digital platforms.
The course elaborates on the techniques to implement contemporary Digital strategies in the business. It provides an all-encompassing course that is suitable for all freshers and working professionals.
Course Name: Digital Marketing Course
Duration: 4 months
Mode of Learning: Online and Offline
Fees: Rs. 22,000/
Course Curriculum:
Digital Marketing Overview
Canva Designing
Email Marketing
Inbound Marketing
SMO
Google Ads(PPC), Affiliate Marketing
SEO
Content Marketing
Google Analytics
SEM, SMM
Other modules
Contact Information:
Phone number: 9958384020, 9958381938
10. Digital Vaidya
Ranked #5 in Digital Marketing Courses in South Extension
Digital Vaidya is amongst the top Professional Training companies in the company. It is the official training provider for Google and Facebook India. It has a partnership with NASSCOM Futureskills Prime to mend the gap in IT skills and focus primarily on Digital Marketing and Data Analysis.
Their courses are intended for all, freshers, job seekers, along with Corporates, and Working Professionals. Their Digital Marketing course comprises Instructor-led live online sessions.
Course Name: Certified Digital Marketing Master Course (CDMM)
Course Duration: 150+hours
Course Fees: 55,000/ + 18%GST
Certification: Yes
Placement Assistance: Yes
Course Curriculum Overview:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Inbound Marketing
Web Analytics
Facebook Marketing
Contact Information:
Phone number: +91-8010033033
FAQs Frequently Asked Questions
1. What is the salary range for a Digital Marketing Professional in South Extension?
The average salary of a Digital Marketer Executive at entry level can range from 3L to 4L per annum. As we move up into the experience level and skills, the salary for Mid-level can range from 5L to 10L per annum. Professionals with more than 10 years of experience and Senior Executive can earn from 15L to 25L or beyond.
2. What are the main skills required to secure a successful career in Digital Marketing in South Extension?
In the field of Digital Marketing, one requires the perfect balance of technical, analytical, and creative skills for a professional to excel. Soft skills such as effective communication, interpersonal relations, leadership qualities, problem-solving strategies, and empathy also form an integral part of this sector. Nevertheless, the subsequent technical skills associated with the topic are needed so that a specialist can become a successful Digital Marketer and take the lead.
SEO
Content marketing
Video production
Data Analytics
Social media marketing
Product design
Innovation and problem-solving
3. What is the main difference between Digital Marketing and Digital Advertising?
Digital marketing mainly allows a business to create awareness and share information about the products and services, establish engagement with the target audience, and manage and monitor online reputation. Digital Advertising allows a business to advertise and promote their products, and offer discounts, and cashback to attract potential buying customers. In a nutshell, Digital Marketing establishes the target audience, and Digital Advertising drives that target audience to sales.
Conclusion:
As we have learned in this article how Digital Marketing is fast evolving as a beast of an industry with endless opportunities. Indian Digital Marketing market size was around USD 5.15 Billion in the year 2023 and is expected to grow at a CAGR of 30.2% between the period of 2024 to 2030 to reach a value of USD 55 Billion by 2032. The scope and range of this industry are immense and waiting to be tapped into by skilled professionals. We hope our list of the Top 10 Digital marketing courses in South Extension will give you an insight into all that this industry entails and offers, and will help you in making an informed decision towards best shaping your career.
