Google Data Analytics Professional Certification-A Complete Guide

Google is one of the most established businesses in the world. Starting as the Internet’s first search engine, Google has developed into a multinational technology company offering Internet users a range of services including Google Pay, eCommerce, mobile phones, and online advertising. Alongside these benefits, Google regularly hosts training sessions where customers can purchase a data analyst course and certifications in other subjects such as technology, retail, finance, and more. All are available online, right at the consumer’s fingertips, without having to leave the sofa. This article will discuss the best Google Data Analytics Professional Certification.

A guide to Google data analytics professional certification

If you want to learn a new skill, start a new career, or develop your business, then Google offers it all. If you’re unsure or open to suggestions on which course would be suitable for you, Google can tell you! Answer a 2 question quiz and they will narrow down and target the courses that are most applicable to your needs.

Google Data Analytics Professional Certification has had over 1.2 million enrolments and over 93,000 4.8 out of 5-star ratings. Completely exclusive to Google, the Data Analytics course covers the basic understanding of a junior or associate analyst’s day-to-day job, key analytical skills (data cleaning, analysis, and visualization), tools (spreadsheets, R programming, and Tableau), and how to present findings from data in dashboards and use common visualization platforms, with no degree or experience required.

Upon completion of the course, candidates are ensured that they can pursue a career in analytics in many different fields such as business performance, healthcare, marketing, and science.

Candidates who already have a degree but in an unrelated field, have the opportunity to be able to change their career path to analytics after completing this course. The average entry-level salary for a position as a Junior Data Analyst is around ₹3,54,000 in India. 

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What is a Professional Certification?

This is a process by which a person proves they have the skills, knowledge, and experience to perform in a specific job. Employers view it as a bonus to a person’s CV as it proves that candidates can commit to a profession and will work hard towards gaining the experience needed to pursue a career in it.

Here is a guide to Data Analytics and Data Science


About This Certification

The Google Data Analytics Professional Certification is a popular online course that teaches candidates how to kick off their careers in the high-growth field of data analytics. Below is some key information about the course.

  • Enroll online with a 7-day free trial, subscriptions can be paused or ended at any time.
  • The course is suitable for anyone looking for a career change or to start a new career.
  • No degree or previous experience is necessary.
  • Candidates will learn from Google employees with decades of experience whose knowledge of data analytics has helped them progress in their careers. 
  • Candidates will gain all current and required skills to prepare them for an entry-level job. 
  • The program includes over 195 hours of lessons with hundreds of mock assessments that simulate real-life data analytics scenarios.   
  • Google can connect candidates with a choice of over 150+ employers post-completion.
  • Graduates can earn an average of ₹3,54,000 median entry-level salary annually.

Main Features

  • Taught by experienced Google employees
  • Affordable programs with an option for financial aid
  • Apply your skills with hands-on projects
  • Flexible learning, in your own time
  • The course includes videos and readings
  • Graded quizzes and assignments
  • No degree or experience is required
  • Shareable Certificate upon completion

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Benefits of The Course

Since the Google Data Analytics Professional Certification has over 93,000 reviews, it is easy to establish that this course is hugely beneficial to anyone who decides to sign up for it. 75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion, based on program graduate survey responses, United States 2021.


Further research shows that the common trends when discovering the benefits of taking this course are aligned with the amount of information it contains combined with the duration of the course. Reviews explain that within 6 months, candidates will learn enough about data analytics that they will be job-ready upon completion. Other benefits to subscribing are;

  • There is a massive demand for data analysts worldwide. 
  • You can work in a variety of fields including healthcare, finance, and retail.
  • You can work for yourself if you prefer.
  • There are no prerequisites.
  • There is a mix of videos, assessments, and hands-on labs, for all abilities.
  • You’ll learn how to use Google Sheets/Excel.
  • You can apply for financial help if you can’t afford the course at the time, Google has made it possible to apply for aid.
  • You’re learning from one of the biggest companies in the world.
  • You will learn skills that employers specifically look for in candidates’ CVs.
  • It’s available to join from any country all over the world.

You should know the most important Data Analyst Interview Questions

Eligibility Criteria

To become eligible to apply for the Google Data Analytics Professional Certification, there is no requirement to have a degree, and no previous experience in data analytics is needed. Below are further details about who the course is open to.

  • The course is open to anyone who wants to start a new career in data analytics or already has a degree but is in a different field. 
  • The course teaches students from a beginner level and is 100% self-paced which gives students the chance to learn in their own time. 
  • It’s a great option for anyone wishing to build practical skills to work in data analytics and gain knowledge using platforms and tools such as presentations, spreadsheets, Tableau, and R Programming. 
  • The course is desirable to anyone who would like to work for a big company as many employers including big U.S companies such as Walmart, Best Buy and Astreya have connections with Google.
  • 1.2 million students from different backgrounds have already enrolled.

Fees and Duration

The Google Data Analytics Professional Certification is completely flexible, the average duration for this course is 6 months, however, it can be done in as little as 4 months or as long as is needed. This means if you have other commitments, you will still be able to fulfill them outside of the course.

Students will need to study for under 10 hours per week to complete the course in the required time. Google also offers a 7-day trial for those who would like to try the course before they commit to it in full. The certification is split into 8 different courses covering many different topics of data analysis totaling over 195 hours.

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 Breakdown of Course Content by Hours

Course NameApprox. Total Time to CompleteVideo Lecture Time
1Foundations: Data, Data, Everywhere20 hours156 minutes
2Ask Questions to Make Data-Driven Decisions17 hours149 minutes
3Prepare Data for Exploration22 hours140 minutes
4Process Data from Dirty to Clean22 hours213 minutes
5Analyze Data to Answer Questions23 hours193 minutes
6Share Data Through the Art of Visualization23 hours179 minutes
7Data Analysis with R Programming37 hours213 minutes
8Google Data Analytics Capstone: Complete a Case Study10 hours51 minutes
Total174 hours21 hours, 33 Minutes


The cost of the certification is around ₹3200/month with a duration of 6 months totaling ₹19200. In comparison to similar courses available online, it offers great value for money and an extensive amount of detail extractable from the course. Below is a comparison breakdown of Google and other Data Analytics courses supplied by companies such as Microsoft and IBM available to purchase. 


Google Data Analytics Professional Certification VS Others

Price Comparisons

Google Data Analytics Professional CertificationIBM Data Analyst Professional Certificate Cloudera Certified Data AnalystMicrosoft Certified: Data Analyst Associate
TypeOnline CourseOnline CourseCertification ExamCertification Exam
Career ResourcesCertificate holder-only career portalsNoneNoneNone
Approximate Duration6 months11 months
Total Price₹19,200₹35,20024,31413,599



The Google Data Analytics Professional Certification syllabus is split into 8 smaller courses for completion over the average 6 month period. With each course, students will apply their skills to hands-on projects and create a portfolio that will showcase their experience to potential employers. The key points defining each course are broken down into;

Foundations: Data, Data Everywhere

  • An introduction to the world of data.
  • Understand how to make thoughtful decisions, launch new products, and identify trends.
  • Material shared covers plenty of data analytic topics.
  • The curriculum was developed by Google itself.
  • Instruction on how to accomplish data analytics tasks with the best tools and resources.
  • Discovery of useful terms and concepts, relevant to the junior data analyst role.
  • Conduct a self-assessment to enhance analytical thinking.

Ask Questions to Make Data-Driven Decisions

  • A build on topics that were introduced in the first course.
  • Learn effective questioning techniques to make data-driven decisions.
  • Understand data-driven decision-making and present data findings.
  • Explore real-life business scenarios to support the decisions being made.
  • How structured thinking can lead analysts to understand problems and then develop solutions?
  • How spreadsheets can help define data.
  • Learn strategies for managing expectations amongst stakeholders.

Prepare Data For Exploration

  • Implementing skills gained from the first two courses and introducing new topics that will teach practical data analysis skills. 
  • Further guidance using spreadsheets and a program called SQL to extract data and connect with objectives.
  • Understand how to organize and protect data.
  • Learn about structured and unstructured data, data types, and data formats.
  • Learn about data formats, data types, and structured and unstructured data.
  • Examine the relationship between data ethics and data privacy.
  • Understand best practices of extracting, filtering, and sorting through databases.


Process Data From Dirty To Clean

  • Learn to check and clean your data.
  • Develop basic SQL queries for use on databases.
  • Understand how to verify the results of cleaning data.
  • Explore the importance of data cleaning reports.

Analyse Data To Answer Questions

  • Explore the ‘Analyse’ phase of the data analysis process.
  • Learn how to organize and format your data to help look at data in different ways.
  • Learn how to use formulas, functions, and SQL queries.
  • Learn processes for formatting and adjusting data.

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Share Data Through The Art Of Visualisation

  • Show data visualization through visualization dashboards, to bring data to life.
  • Explore Tableau and how to build presentations.
  • Learn how to create compelling narratives through data stories.
  • Gain an understanding of Tableau for presentations.
  • Learn how to apply best practices for a Q&A with your audiences.

Data Analysis with R Programming

  • Learn about the programming language known as R.
  • How to use RStudio, the platform that allows you to work with R.
  • Software applications and tools tutorials that are unique to R.
  • How R allows you to clean, organize, analyze, and report data.
  • Explore components of R packages, including the Tidyverse package.
  • Discover data frames, generating visualizations, and their use in R.
  • Learn about R Markdown for documenting R programming.

Google Data Analysis Capstone: Complete A Case Study

  • Optional case study to help prepare for a data analysis job.
  • Watch videos with common interview questions and structured responses, materials to build a portfolio, and explore real-world scenarios.
  • Examine other case studies.
  • Use a case study to support your portfolio in preparation for future job interviews.



Throughout each of the 8 courses throughout the certification, there are a series of topic focus areas;

Course 1. Data, Data Everywhere


  • Introducing data analytics
  • All about analytical thinking
  • The wonderful world of data
  • Set up your toolbox
  • Endless career possibilities

This course includes 6 graded assignments in the form of a multiple-choice quiz.

Course 2. Ask questions to Make Data Driven-Decisions


  • Effective questions
  • Data-driven decisions
  • More spreadsheet basics
  • Always remember the stakeholder

This course includes 5 quizzes.

Course 3. Prepare Data For Exploration


  • Data types and structures
  • Bias, credibility, privacy, ethics, and access
  • Databases: Where data lives
  • Organizing and protecting your data

This course includes 5 multiple-choice quizzes.

Course 4. Process Data From Dirty To Clean


  • The importance of integrity
  • Sparkling-clean data
  • Cleaning data with SQL
  • Verify and report on your cleaning results
  • Optional: Adding data to your resume
  • Course challenge

This course has 4 quizzes and an exercise that gives students the opportunity to put their data analysis skills into place.

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Course 5. Analyse Data To Answer Questions


  • Organizing data to begin analysis
  • Formatting and adjusting data
  • Aggregating data for analysis
  • Performing data calculations


Course 6. Share Data Through The Art Of Visualisation


  • Visualizing data
  • Creating data visualizations with Tableau
  • Crafting data stories
  • Developing presentations and slideshows

Course 7. Data Analysis with R Programming


  • Programming and data analytics
  • Programming using RStudio
  • Working with data in R
  • More about visualizations, aesthetics, and annotations
  • Documentation and reports

Course 8. Data Analytics Capstone Project: Complete a Case Study


  • Learn about capstone basics
  • Optional: Building your portfolio
  • Optional: Using your portfolio
  • Putting your certificate to work


To be awarded the Google Data Analytics Professional Certification, students must complete all 8 courses and complete all quizzes. Quizzes and exercises will be available at the end of each week, once all exams are complete, the certificate will be ready to download. Google certifications can be displayed on LinkedIn to increase visibility to employers as a Data Analyst.

Skills You Learn

  • Data Cleaning
  • Problem-Solving
  • Data Visualisation
  • Data Ethics
  • Communication
  • Presentation Skills
  • Critical Thinking
  • Spreadsheets
  • Meta Data
  • SQL
  • Tableau
  • Questioning


Google’s Employer Connections and Career Opportunities

On completion of the Google Data Analytics Professional Certification, Google allows candidates to apply for data analyst jobs directly themselves. They also help support connecting candidates with other employers worldwide, Google has an extensive portfolio of 150+ trusted employers who are regularly seeking data analysts.

Employers that work alongside Google are companies such as Walmart, Best Buy, and Astreya. The course teaches candidates the day-to-day role of a junior data analyst and introduces all analysis tools, platforms, and key analytical skills required for an entry-level job.

FAQs About Google Data Analytics Professional Certification

Q1) What kind of companies hire Data Analytics professionals?

There are many industries that hire data analytics professionals all over the world. The top industries currently hiring data analysts are business intelligence, finance, healthcare, entertainment, and retail. This includes companies such as Amazon, Google, Paypal, eBay, Just Eat, and more!

Q2) What resources will be available to help with the job search process?

After the certification has been completed, candidates will have access to a variety of tools and projects designed to prepare them for a job. There are also plenty of practice tools, mock interviews, and CV- building workshops. Google has connections with over 150 employers and others worldwide who are currently searching for candidates who are interested in becoming entry-level data analysts. 

Q3) Do the courses need to be taken in a specific order?

The courses should be taken in the order they are presented. This is because each course will contain the relevant information to lead on from the previous course. The courses are designed so that candidates learn the appropriate amount of information before moving on to the next step.

Q4) Is this course a fully online course or can I participate in a classroom?

This course is 100% and completely online, there is no location set up for you to participate in any classroom activities. The lectures, assignments, and readings can be accessed anywhere, at any time online via your laptop, tablet, or mobile device. The excellent part about the course is that it is completely flexible and you will be able to do this in your own time, right from your sofa.

Q5) What prior knowledge and experience are required to sign up for this course?

No prior knowledge or experience is needed! There are no prerequisites at all! A Google Career Certificate is the ideal course for you, regardless of your level of experience and you will be given all the tools, knowledge, and learnings needed to start an entry-level data analyst job upon completion.


The need for data analysts worldwide is ever-growing. Data analysts are required in many professions including retail,  finance, healthcare, and science. Data is important for commercial growth and gives other businesses guidance on how to overcome problems and develop a solutions. The goal of the Google Data Analytics Professional certification is to teach people the knowledge they need for an entry-level position as a Junior Data Analyst or similar. There are many opportunities to work in small or large businesses and even work for yourself from home.

The Google Data Analytics Professional Certification is available for anyone who would like to pursue a career in this field, Google makes their certifications accessible for all people, and they even offer financial aid for anyone who cannot afford the certification when they decide they’d like to subscribe. With Google’s 20-year history of building products, platforms, and services that help people grow, they guarantee that the workforce of today and students who will create the workforce of the future have access to the best training facilities and tools to continue to build their careers and businesses. Here we conclude the guide on Google Data Analytics Professional Certification.

5 Best Digital Marketing Courses in The UAE

Across the world, we are moving into a more digitalized way of living. Digital Marketing has quickly developed into a key way that companies advertise their products online, relay important messages about their brand, and measure the impact they have on a customer’s digital journey. If you are interested in starting a career in Digital Marketing then there are plenty of skills you can learn by participating in online courses. United Arab Emirates (UAE) is rich in digital marketing career opportunities, with a huge demand for talented workers, therefore, there are many benefits to enrolling in digital marketing courses in the UAE.


List of best digital marketing courses in the UAE


Digital Marketing can be learned with no prior experience needed. It is a career path that many people choose because it allows people to be creative in their work whilst managing inspiring media campaigns, developing a huge range of transferable skills, and getting a head start in a fast-changing industry.

Digital Marketing courses can also be completed from anywhere on the planet and from the comfort of your own home, this is why we recommend these 5 Best Digital Marketing Courses in the UAE.


What is Digital Marketing? 

Digital Marketing which is also known as Online Marketing refers to all marketing that occurs on the internet, typically marketing campaigns are found using a computer, mobile phone, or tablet. Digital Marketing takes many forms, including social media posts, paid ads, online videos, search engine optimization, and e-mails.

It is used for advertising products, promoting brands, and connecting customers through catchy messaging and bold imagery. In simple terms, it’s the use of digital channels to market products and services in order to reach consumers. The excellent thing about Digital Marketing is the amount of data and analytics that can be explored to understand how your customers shop and exactly what they’re looking for. 


Why Is Digital Marketing Important? 

Digital Marketing is important because it connects a business with its online customers and it works across many industries. Seeing as we are moving further into a digital age, it is vital for brands to understand how digital marketing can benefit their progression online. Here are a few key points as to why digital marketing is so important:


  • Affordable – ad spending is considerably cheaper than other forms of traditional marketing such as billboards.
  • Flexible – digital ads are easy to track, which means they can be stopped if they’re performing badly or lengthened if they’re performing well, the power is in your hands.
  • Expandable – working closely with Google allows your business to expand, thus creating higher sales.
  • Interactive – digital marketing allows you to work directly with your customers, you can use all types of tools such as social media posts, reviews, and comments to relay your message and gain the trust of your consumers. 
  • Authority – digital marketing enables you to freely talk about your brand or products with authority. It gives you the opportunity to be considered an expert in your industry, enticing customers to endorse you. 


Types of Digital Marketing

Digital Marketing can be broken into 7 main categories, here are a few examples of the most common strategies and how they are used.


Search Engine Optimisation

Search Engine Optimisation is precisely what it says in the title, it’s all about getting your website to the top of the search engine when customers are looking for your brand, your services, or the products you sell. It also picks up on keywords that are aligned with your business.

Take Google as an example, given they are the most popular search engine on the internet, they include both organic searches and also paid searches (these are usually the first 3 links at the top of the search display, shown as ‘Ads’.)

The best way to ensure you are organically growing your brand and reaching the top of the google search page is to create content that matches searches that people are actively looking for, it is also vital to create original, quality content with a bunch of keywords. 


Other top tips for creating excellent quality content that readers love and Google wants to show are:


  • Conduct keyword research – Try creating a list of high-performing keywords related to your products or services, and consider long-tail variations for added opportunities. There are plenty of apps and Google add-ons that will help you on your way.
  • Create engaging content – Understand current trends, engage with customers on a range of social platforms, and comprehend the intent behind your content – What is the purpose? What type of message are you trying to relay?
  • Keep it short and snappy – Let’s face it, people have short attention spans! Try to keep the text short and snappy, break down paragraphs with images and titles, and don’t be afraid to be informal, long gone are the days when writing was always serious!


Content Marketing

As mentioned, quality content is a key factor in optimizing a page. As a result, SEO is a major component in content marketing. The aim of content marketing is to attract leads that turn into conversions. This means enticing people to become interested enough in the product or service that you’re providing which ultimately turns them into paying customers, sometimes repeatedly with the right strategy. With effective content writing, you can offer customers value for free in multiple ways, this includes;


  • Blog Posts
  • eBooks
  • Newsletters
  • Video and Audio Transcripts
  • Whitepapers
  • Infographics


Regardless of how you’d like to target your audience, it’s important to make sure the content that’s being produced is grammatically correct, free of errors, relevant, easy to understand, and interesting. Your content should also guide your customer to the next step, whether that’s a free consultation with a representative or clicking through to a sign-up link. 


Social Media Marketing

Social Media Marketing is the use of social media platforms as a way to promote your product or service, this is an ever-growing popular way for businesses to establish themselves online while easily reaching a large audience. Most social media platforms such as Facebook, Tiktok, and Instagram have built-in data analytics tools that allow companies to track the views, reach, and success of their campaign, companies can use this information to test campaigns and alter them if they don’t meet expectations.

Social Media Marketing is one of the latest ways to market with social media only becoming popular in the late 2000s, however, don’t underestimate the power social media holds. With access to social media platforms available via desktop, tablet, and mobile, it is becoming much easier to reach potential customers with a simple click of a button. 


To create an effective social media marketing strategy, it’s crucial to follow best practices, these include:

  • Create high-quality and engaging content
  • Reply to comments, questions, and direct messages in a professional and timely manner
  • Build a social media posting schedule (Research high activity times)
  • Post at the right time
  • Hire social media experts to support or advise on your marketing efforts
  • Know your audience


Affiliate Marketing 

Affiliate Marketing is a tactic that focuses on allowing a person to make money by advertising someone else’s business. This tactic is very common these days with companies collaborating with famous people, or people with big followings on social media. 

If you’re an affiliate, you will get a commission after every time someone purchases an item through a link you are sharing. If you are a marketer, you will pay the affiliate for promoting your items. There are many things that marketers can do to appeal to potential promotors, some of these include: 


  • Offer Bonuses to best-performing affiliates
  • Have a reputable business that affiliates can connect with
  • Offer an attractive commission 
  • Give gifts to potential new promoters
  • Provide marketing materials such as videos, emails, and banners that promotors can use


Influencer Marketing

Influencer Marketing is booming across the internet since its launch in recent years, it has been the topic of people’s conversations for a while now and has become a mainstream form of online marketing. Influencers unlike celebrities are accessible to anyone, anyone can be an influencer, they are most likely to be a ‘normal’ person but with a huge social following.

They don’t necessarily have to be talented in any single way but provide content to their audience which makes people interested in them, enough to follow them anyway. They can create fun videos, share photos and display entertaining posts about their chosen topic.

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services, the best way to describe this is, an influencer will create stories with the product strategically placed or actually in use, they will talk about the product in an informal, review type tone and offer a link or a code so that people can shop the product themselves. 


Email Marketing

Despite Email Marketing being one of the most old-school ways to promote your business, it still stands as one of the most effective ways. With the launch of social media and the rise in instant messaging, it would be easy to believe that email marketing has become redundant.

However, this statement could not be more wrong! E-mail marketing is still a prominently successful digital marketing tool that over years has become increasingly popular with businesses such as eCommerce sites and retail brands.

All over the world, people use email in professional and personal environments meaning it’s extremely easy to target customers with promotions and discounts being offered by a brand. As a marketer, there is plenty of free email software such as MailChimp and ConvertKit. 


Pay-Per-Click Marketing

Pay-Per-Click or PPC is a type of digital marketing where you pay a fee every time a customer clicks on your digital campaign. So rather than paying a set fee for your ad to run for a certain length of time, you will only be charged when someone notices it.

PPC ads usually have 1 or more target actions that viewers can complete after they click on an ad, this is known as conversion. There are two types of conversions, either ‘transactional’, a customer making a purchase, or ‘non-transactional’, a customer signing up for a newsletter.


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5 Best Digital Marketing Courses in The UAE

As we have discovered, the audience for social media is continuously growing, therefore the need for digital marketing professionals is increasing too. With Dubai being a hub for advertisement on the internet, there is plenty of scope for growth in a career in Digital Marketing. In this section, we will identify the 5 Best Digital Marketing Courses in the UAE:



IIM SKILLS is one of the leading professional institutions for online learning. The course is designed to give access to hands-on training with excellent-quality live video sessions from anywhere across the world. It also gives participants the skills they need to become a professional in digital marketing in a full-time job or create their own freelance business. IIM SKILLS offers the whole package of interactive classes, this is the reason they are #1 on the list of 5 best digital marketing courses in the UAE.


Digital Marketing Course Modules

  • WordPress Website Development
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Website Analytics (Google Analytics)
  • Integrated Digital Marketing Strategy
  • Online Reputation Management
  • Content Writing and Blogging
  • Media Buying
  • Affiliate Marketing
  • Video Marketing
  • Marketing Automation



Course Duration 

Breakdown of hands-on assignments by hours

Hands-On AssignmentsApprox. Total Time to Complete
1Micro Video Marketing10 hours
2Affiliate Marketing10 hours
3Google AdWords (SEM)10 hours
4Email Marketing15 hours
5SEO25 hours
6Content Writing30 hours
7Web Development15 hours
8Social Media Marketing15 hours
Total130 hours



The price for the training course plus a 2-month internship is approximately 1695 AED.


Highlights of the Digital Marketing Courses in the UAE

  • 2 months guaranteed paid internship
  • 130 + hours of comprehensive digital marketing training lectures
  • 60 hours of practical assignments
  • Lifetime access to training material, course recordings, and class presentations 
  • Master certification from IIM SKILLS



  • Facebook Ads
  • Google Ads
  • Keyword Planner
  • Google Analytics
  • Uber Suggests
  • Moz
  • Youtube Analytics


Contact Information 

Telephone: +919580740740

Email: [email protected]


IIM Skills Digital Marketing Course free demo invite


2. Digital Monk

Digital Monk is one of the only institutions which offers 100% job assistance to students after they complete the certification. The digital marketing course is designed for people who are serious about cracking the industry and becoming highly paid digital marketing individuals. It is well known for its commitment to students who decide to participate in one of its digital marketing courses in the UAE.



  • Introduction to Digital Marketing
  • Website Design
  • Content Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Web analytics
  • Digital Marketing Strategy


Course Duration

2.5 months for students participating on weekdays (Mon-Fri)

4.5 months for students participating on weekends (Sat-Sun)



The Price of this course is approximately 3305 AED.


Highlights of the course

  • Led by 5+ Industry Experts
  • 10 Days No Question Refund Policy
  • Freelance Opportunities
  • 350+ hours of practical training
  • 100% placement guarantee
  • 15+ globally recognized certifications


Course Certifications

  • 6 Google Ads Certifications
  • 1 Google Analytics Certification
  • 5 Hubspot Certification
  • 1 Microsoft Bing certification
  • 1 Course Completion Certificate


Contact Information

Email: [email protected]

Telephone: +91 8310657401


3. Morgan International

Morgan International was established in 1995, in that time they have taught over 80,000 students and are now in partnership with one of the world’s best educational institutions. Morgan International prides itself on helping students become exam ready and prepare for life after they complete the certification, on top of this, students can choose the learning style that suits them. 



  • Introduction to Digital Marketing
  • Social Media Marketing
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Analytics With Google Analytics
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Display and Video Advertising
  • Website Optimization
  • Digital Marketing Strategy


Course Duration

The course duration is approximately 3 months but you will have lifetime access to modules and resources. The course also includes a 1-year DMI Professional Membership.



The price for this course is approximately 6200 AED.


Contact Information

Phone: +971 2 622 5003


4. Inc. Academy

The professional certification by Inc. Academy is designed for beginners in the marketing field or marketing professionals who want to gain extra knowledge and skills. Choose from 6 days to learn in the classroom and achieve certification from Inc. Academy relevant to companies such as Google, Facebook, and Twitter.



These are split into two sections, core modules (which must be finished) and specialized modules (candidates may choose four of the specialized modules to complete the course).


Core Modules

  • Orientation Workshop
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (AdWords)
  • Digital Strategy and Planning
  • Digital (Google) Analytics


Specialized Modules (Choose four)

  • Email Marketing
  • Website / Blog Creation
  • GDN, Facebook Advertising & Retargeting
  • Affiliate Marketing
  • eCommerce Website Development
  • Content Marketing & Advertising
  • Programmatic Advertising
  • Selling & Advertising on Amazon
  • Inbound Marketing (Marketing Automation)
  • LinkedIn Sales Navigator
  • Social Media Listening Tools
  • TikTok Content & Advertising
  • Design Tools for Social Media
  • Advanced SEO
  • Conversion (Pixel) Tracking & Attribution Model
  • Mobile App Promotion
  • Lead Generation
  • Google My Business


Course Duration

The course duration is 40 hours.


Contact Information

Dubai Telephone: +971 52 437 1377

Admissions Email: [email protected]


5. Time Training

Students are taught a multitude of online tools and channels on the digital marketing course with Time Training. Their curriculum covers all aspects including, SEO, website design, email marketing, and analytics. This course offers a practical experience to master digital skills and become an entrepreneur. Time Training has a breadth of excellent testimonials which is what makes it one of the best digital marketing courses in the UAE.


Key Learnings

  • How to promote your digital marketing services?
  • How to discover financial values and add custom metrics?
  • How to present digital marketing data? 
  • How to promote your website on a digital platform?
  • How to analyze the impact of your website online?
  • How to conduct inbound marketing?
  • How to customize filters, tags, and segments?
  • Marketing strategies for Social Media Marketing
  • Guide to Social Media Marketing
  • Digital storytelling and social media
  • Innovative ways of online marketing


Course Modules and Duration


Digital Marketing Course ModulesDuration – Total Hours
Digital Marketing Specialist40 hours
SEO Specialist16 hours
Social Media Specialist16 hours
Google AdWords Specialist8 hours
Google Analytics for Digital Marketing4 hours
Email Marketing Course4 hours
Content Writing Course8 hours


Contact Information

Telephone: +971 2 671 3828, 043801666

Email: [email protected]


IIM Skills Digital Marketing Course free demo invite


More Useful Digital Marketing Tools

There are a plethora of online tools which are advantageous to anyone making a kick-start into the world of digital marketing or even experienced marketers who are seeking fresh ideas or insight into new programs they can use. All Digital Marketing Courses in the UAE will teach you how to use these tools and many more but here are the top 8 recommended tools for you to explore:


  • Google Analytics – Perfect for collecting data and insight on your customer journey and spending, it also gathers reports on website traffic.
  • MailChimp – A popular email marketing platform, used for creating newsletters, promotional emails, and sign-up emails.
  • SemRush – Semrush is used for keyword research, online ranking data, and metrics on search volume and cost per click.
  • HubSpot – This platform is used to help companies track customer communications whilst advising them on best-in-class customer service.
  • SEO – SEO is used for improving the quantity of website traffic of a webpage from search engines such as Google.
  • Keyword Research – A practice used in SEO, keyword research helps you understand which keywords users are entering to find products, services, or general information. 
  • Google Ads – An online advertising platform where advertisers bid to display ads, services, and product listings to web users.
  • Yoast – A SEO plug-in for WordPress, an easy way to optimize your content if you have built your website using WordPress. Yoast updates itself every 2 weeks to reflect Google’s algorithm. 


FAQs About Digital Marketing Courses in the UAE


Q1) What is the future of Digital Marketing?

A: Digital Marketing is continuously changing and evolving. The future is becoming more targeted and personalized to the type of audience you are aiming to connect with. The further digitalized the world becomes, the higher the need for digital marketing professionals. The prediction is that digital marketing will continue to grow alongside data analytics and insights it provides. After completion of one of your chosen digital marketing courses in the UAE, you will have the knowledge to continue in this role forever.


Q2) What is the average salary of a Digital Marketing professional in the UAE?

A: The salary of a digital marketer varies based on experience. However, the average yearly salary in UAE is around 59,000 AED which is why taking Digital Marketing courses in the  UAE is the way forward.


Q3) Is it possible to have a career in Digital Marketing with no experience?

A: Absolutely, there are no prerequisites to starting a career in digital marketing. Most digital marketing courses in the UAE require no experience in the field before starting and will teach students at the beginner level.


Q4) What kind of companies hire Digital Marketing professionals?

A: Many companies hire digital marketing professionals. Including Digital Marketing Agencies, Google, Amazon, Online Retailers, and social media companies such as Facebook and Twitter.


Conclusion on Digital Marketing Courses in the UAE

These 5 Digital Marketing Courses in the UAE have been thoroughly researched and recommended by real-life people, the testimonials speak for themselves. These are some of the most profound institutions in the world and with the opportunity to complete them from home at an affordable price, there is no reason why you can’t kick-start your career today! 

As we’ve discovered, Digital Marketing is an ever-growing industry with a lot of attraction from different candidates from all backgrounds across the world. With this in mind, studying one of the 5 digital marketing courses in the UAE will provide a wealth of knowledge for a lifelong profession!

Top 7 Tally Courses in Pune With Placement Assistance

The finance and accounting industry is booming in Pune with a high demand for professionals. Tally is a powerful, easy-to-use software that simplifies financial analysis and management. Tally accounting software provides a solution for inventory management, stock management, and invoicing, it also helps maintain other protocols such as accounts receivable and payable, cash flow, and bank reconciliation. Tally is a hugely reliable source of secure data which can be accessed at any time. In this article, we will discuss the top 6 tally courses in Pune.


List of best tally courses in Pune


If you’re looking for a career in finance and accounting or are already a professional in the industry and are seeking a promotion, then learning Tally and obtaining a certificate will help you make that jump. Pune is a very popular place with many international banks at the heart of the city, all of which use Tally as a vital piece of software in their day-to-day work.


What is Tally?

Tally (Transactions Allowed in a Linear Line Yardis) is a popular finance and accounting software, used in businesses all over India. It is a flexible and efficient tool that offers comprehensive functionalities such as accounting, payroll, costing, finance, and inventory. It also helps with filing tax returns, managing profit, and loss statements, and calculating GST (Goods and Services Tax). 

Tally has taken over the mundane tasks that originally accountants would have to input manually. Updated computer mechanics substitute long calculations meaning hard work and time required to fulfill the tasks are greatly decreased whilst the efficiency of accounting teams hugely increases. 

Tally is available for anyone to learn and is often a practice that is learned online. There are plenty of online courses to take part in which will teach candidates how to use Tally from start to finish. As Pune is a hub for technology in India, some of the most prestigious accounting companies in India are located in Pune.

With this in mind, we can safely say that people wanting to learn Tally will benefit the most from understanding the top 6 Tally Courses in Pune, by the end of this article the answer to this will be clear. 


Step-by-Step Guide To Use Tally


Part One


Step 1: Installation Procedure

Tally accounting software must only be purchased from its official website. A 30-day trial period is allowed before making a long-term purchase. The software offers a step-by-step demo, you will find this in ‘educational mode’, For windows, you should opt for ‘Tally 9’.


Step 2: Navigation Controls

Fortunately, the software can be used only by a keyboard, therefore there is no need to buy any additional external machine or add on software to navigate controls. To maneuver Tally like a professional, there are several keyboard shortcuts that can be used, you can find the specific codes to these shortcuts by Googling them online.


Step 3: Getting Started

The final step of the initial download is creating or registering a company on Tally. The user will need to create a company even if they are not using Tally for professional purposes. This step is vital in the process after the user has downloaded the software and fully understands the navigation controls. 


Once the company is registered, the user will have to enter the details of the company, these details include the legal name of the company, telephone number, e-mail address, banking information, and statutory compliances. If you are using Tally as an accounting function, choose this option when you register. If you would like to use the inventory function too, choose the ‘accounts with inventory’ option instead. To finish getting started, enter the date and year of your financial accounting year.


Part Two


Step 4: Understand The Ledgers

You will be required to create one of two ledgers available: ‘Cash’ and ‘Profit and Loss Account’. You will have to do this for every account that you do business with. Ledgers will record every transaction for that particular account. You can create unlimited ledgers.


Step 5: Open the Create Ledger window

Selecting ‘Accounts Info’ from the Gateway menu will create a ledger window, then choose the ‘ledgers’ option, after this you can choose or create single or multiple ledgers.


Step 6: Select the Group

When you are creating a ledger, first select the group assigned. It will affect how numbers and sales are totaled later if you don’t select the right group, so it is essential that you do.


Step 7: Give the ledger a name

Giving your ledger a name is best for ease during the process, it will help you remember what the ledger contains at a glance. 


Step 8: Enter an Opening Balance

Ledgers will need to illustrate the balance it is starting with. If it is for your bank account then this would be the amount currently in it. If it is for the amount owed to a contractor then this amount would be the starting balance.


Part Three


Step 9: Understand the purpose of vouchers

The tally comes with pre-configured vouchers with many popular choices. This document contains all details of a financial transaction.


Step 10: Choose the voucher you want to create

Go to the right menu to create your voucher. Select one that is suitable for your needs. 


What is Tally Course?

Tally is one of the most popular pieces of accounting software in India. It is one of the most widely used software packages to date, therefore, most professionals in the field will be familiar with it. Having a Tally certification will give you a professional boost when looking for work in the industry.

The Tally Course is a 1-3 month online certification that teaches candidates in-depth about this accounting software and the features the software has to offer. Tally Courses are an excellent choice if you want to go into finance or accounting. There are also other courses like the Tally Diploma which takes 1-2 years to complete and advances your knowledge of Tally even further. 

Fees range from INR 3,000 to INR 10,000, however, this varies based on the institution you decide to learn from.  After completing the Tally course, popular career choices are in fields such as banking, accounting, tally operator, finance analysis, and more.

Tally course graduates can earn between INR 15,000 and INR 25,000 per month, depending on the level of certification they achieve (beginners tend to get paid less, whilst advanced or intermediate have an opportunity to earn more, and diploma level tally graduates are paid even higher).


Eligibility Criteria for Tally Course 

To be eligible to partake in any Tally Course, candidates must be 10+2 with a qualified aggregate at a recognized college. Candidates must also have basic knowledge of business management and accounting is preferred. Students who want to take the Tally Course either as a graduate or postgraduate must be from a commerce background. The course will act as a professional boost for candidates looking to go into a career in accounting. 


Fees and Duration of Tally Course

Tally Course Certifications can range between 1-3 months to complete. However, Tally course durations differ from one academic institution to another. Other Tally courses such as the Tally diploma take approximately 1-2 years to complete. Fees for the Tally Course range from INR 3,000 to INR 10,000, similarly, the price is dependent on the type of institution you opt to take the course with. 


Benefits of Tally Course

There are many benefits of becoming a Tally certified professional, before Tally, accountants had to input transactions manually, this has since become a thing of the past. Thanks to Tally there are quick and effective solutions to many accounting issues usually created by human error. Other advantages of being certified in Tally are;


  • Accuracy of Data – Data is automatically adjusted with new information inputted into the system, because of the auto adjustments, it is very difficult for Tally to get the information incorrect. It also automatically saves and is extremely reliable.


  • Simple to Use – Whilst Tally collects data, it is also easy to navigate and enables the user to deep dive into each individual transaction, because of this, it guides businesses where work needs to be made to increase profit or if there are any outstanding payments needing to be made. All businesses need a way to check their cash flow and Tally is a fantastic support for this.


  • Tally Vault – Tally Vault is a function within the software that ensures the safe keeping of data. Data Encryption ensures that it is impossible to break into the Tally vault.


  • Industry Favourite Software – Tally as a piece of software is extremely popular amongst accounting professionals. It is very popular in all sizes of businesses, therefore, once the certification is complete, it will be much easier for candidates to be successful in their search for a job in their chosen field. 


  • Remote Access – The continuous movement of invoices between branches (or between business and home) means that the user can access Tally from wherever they need to.


The Curriculum of Tally Course

Below is a list of all the important modules which formulate the Tally Course;

  • Accounting Fundamentals
  • Goods and Services Tax (GST)
  • Company Formation
  • Balance Sheet
  • Ledgers
  • Printing of Cheque
  • Bank Reconciliation
  • Credit Limit
  • Principles of Taxation
  • TDS and its Calculation
  • Data Synchronisation
  • Cost Categories and Centres
  • Stock Analysis and Transfer
  • Understanding VAT and Excise Duty
  • Sales and Purchased Order Processing
  • Contra, Journal, and Manufacturing Voucher


Topics Explored in Tally Course

The following are the main topics that are explored in the Tally Course;

  • Accounting
  • Billing 
  • Payroll
  • Inventory
  • Taxation
  • Banking


Accounting: Accounting is the main reason why Tally is useful. This software is created especially for accounting companies.

Billing: Billing is a significant part of accounting. A bill is generated after every accounting transaction which can be used for sending as an invoice or raising with a client.

Payroll: Payroll is a feature that can be used in small, medium, or large businesses. It is most relevant when a company has a good amount of colleagues working for them. Functions in Tally like employee groups, attendance, and pay heads are used when maintaining a thorough payroll.

Inventory: Keeping control of sales and the movement of stock is an integral part of a successful business. It is extremely important to understand what is coming in and out of a business so that sales can be accurately understood. Inventory keeps track of stock maintenance and supplies precise data.

Taxation (GST, TDS, TCS): In order for a business to exist, it should cooperate with the government by paying its required taxes. Tally produces any bill or invoice by providing VAT, excise, customs, service tax, and income tax which makes a simple solution for businesses when they have to consider complicated details such as income, sale, dispatch, and more.

Banking: In a world of digitalization, without online banking, no modern-day business can survive. TDS (Tax Deducted at Source) and GST (Goods and Service Tax) are calculated automatically with the help of a Tally. It is also useful for compiling tax returns.


Syllabus of Tally Course

The Syllabus of the Tally Course is split into four sections, starting with the basics and advancing throughout the program. Each section relays the fundamentals of the topics we discussed above.


Tally Simplified 

Volume 1A

  • Creating Masters in Tally voucher entry and invoicing cost centers and cost categories
  • Accounting and inventory management
  • Getting started with Tally and fundamental features 
  • Basics of banking interest calculation and simple interest calculation 
  • Point of sale Different actual and billed quantities


Volume 2A

  • Essentials of Taxation
  • Service Tax Excise (dealer and manufacturer) and Advanced features
  • TDS


Tally Advanced

Volume I Fundamentals of accounts and inventory

Volume II Advanced inventory and technological capabilities

Volume III Fundamentals of transaction


Tally Advanced Taxation 

Volume IV Advanced Taxation

Volume V Payroll advance features


Tally Comprehensive 

Volume I Fundamentals of accounts and inventory

Volume II Advance inventory and technological capabilities

Volume III Fundamentals of Taxation

Volume IV Advanced Taxation

Volume V Payroll and advanced features


Also Read:


Top 7 Tally Courses in Pune With Placement Assistance


Tally is a software tool that is useful in accounting which helps in better career prospects for those who want to seek a career in accounting.  This skill can be learned by anyone from any stream, but a commerce student can learn this quicker compared to students from other streams. IIM SKILLS is a popular online learning platform that offers the best training programs for tally courses in Pune. Of course, the course is certified by the government of India and also provides internships and placements. This course is designed for self-learning with 20 lectures that comes with practical assignments. It is a complete tool-driven program which gives an in-depth understanding of the functionalities of tally ERP 9 & Tally Prime.

During This Course Program The Students Will Acquire the Skills Like:

  • Computer Skills
  • Robust Communication Skills
  • Accounting Competency
  • Numerical Ability
  • Analytic Skills

Other Professional Courses from IIM SKILLS

Contact Information:

+919580740740, [email protected]

2. SevenMentor

SevenMentor offers one of the most comprehensive Tally courses in Pune. It is extremely detailed and available for anyone who wants to join. Using the latest Tally software, they teach students the program inside and out with the chance to work practically in every lesson.


Key Features


Skill Level

Training provided from beginner to expert level. (beginner, intermediate and advanced)


Course Duration

This course takes 90 – 110 hours to complete. This covers teaching and practical sessions with real-time projects throughout.


Total Learners

There have already been over 100 batches who have finished the course with a 100% course completion record. Totaling 2000+ learners.



10,000 INR.


3. Training Earning

Training Earning was the 1st institute in India that provide customized accounting and GST courses. They have earned the recognition of being the best institute for Tally courses in Pune. The course has been designed by chartered accountants and industry-leading experts to ensure excellent quality of training.


Key Features

  • A fantastic option for a successful career.
  • Students will learn basic accounting work which will reflect in any company or organization.
  • Fundamentals of Accounts will be cleared at Training Earning with a special batch for Non-Commerce students.
  • Students can become certified Tally accountants.



10,000 INR


4. Synergy

Synergy offers an even more extensive variation of Tally Courses in Pune. Alongside the Tally course, they offer extra training specifically about GST (Goods and Service Tax). 


Key Features

  • In-depth knowledge of GST provisions
  • Impact of GST on various sectors and their business models
  • Practical training for GST registration and certification
  • Technical skills to learn the new GST regime
  • Live chat help and guidance
  • Practice and assignment tests
  • 150 hours of lessons



ACTE offers one of the best Tally courses in Pune with live instructor-led training sessions from certified experts in the field. ACTE provides 40+ hours of hands-on training, 3+ live projects, 25+ practical assignments, and 24/7 lifetime access to course material.


Key Features

  • Students are trained in how corporate companies conduct their interviews and offer placements.
  • Encourage candidates to achieve their dream job with the help of appropriate industrial skills, and practical learning.
  • Gaining knowledge of tally and advancement tools, exposure to the best practice in the industry, aptitude & soft skills.
  • Get expert advice on Interview preparation, mock interviews, projects, and career guidance to grab fashionable job positions on high MNC.
  • Abstract and interviews support for preparation
  • Concepts: accounting, costing, managing inventory, payroll, GST, filing tax returns, managing profit, and loss statement, preparing a balance sheet, VAT forms, trial balance, and cash-flow report.


6. IPA

IPA offers computerized Tally Courses in Pune. It is completely job orientated and encourages students to gain a career upon completion. 


Key Features

  • The course is completely online and can be done from home.
  • Huge demand for Tally trained individuals – IPA encourages students to a career in the same.
  • Encompasses main topics like Accounting, Taxation, GST, TDS, Income Tax, Billing, Inventory, Payroll, and Reporting.
  • Course fees are 10,000 INR but can be made in 2 monthly installments (5,000 INR in each)
  • Training program duration is 2 months, the first month for basics, the second month for advanced.
  • Working professionals are also welcome to join the classes.
  • Students get Tally Certificate and Tally Job placement Assistance from the IPA Tally training Institute in Pune.


7. Udemy

Udemy offers a ‘crash course’ in Tally ERP 9, Tally Prime, and GST, which is why it’s one of the most popular Tally courses in Pune. It covers most of the basics on topics such as Accounting, Inventory, Sales & Purchase Orders, TDS, TCS, Payroll, GST, and many more with the only eligibility requirement that you must have a basic understanding of a computer. 


Key Features

  • Training on Tally ERP 9 and the latest software, TallyPrime.
  • How to create a company in Tally.
  • Accounting basics like debits and credits will help you post entries with confidence.
  • Bookkeeping.
  • Voucher Entry – Learn to do voucher entry and check balance sheets for loss or gain of profit.
  • Stock & Inventory Management in Tally – Set up details of Inventory and filter reports like availability of certain stock in the particular warehouse and its cost.
  • Learn relevant taxation like VAT, CST, and Service Tax.
  • Learn how a sales bill is generated in Tally in POS (Point of Sales).
  • Bill of Materials (BOM) – Learn how a bill of material can be generated.
  • Learn the procedure of TDS and TCS.
  • GST in Tally – Learn about implementing GST Taxation and Reverse Charge Mechanism.
  • Payroll in Tally – Learn to complete a corporate payroll setup that complies with government-prescribed deduction rates.
  • Cost Center and Cost Categories.
  • Budget in Tally.
  • Bank Reconciliation.



May vary online as Udemy always offers discounted training sessions. Currently priced at 1590 INR.


Tools Learned From Tally Course 

The Tally course provides an understanding of accounting software as a tool itself. However, it also covers many other topics which are essentially the foundation of the software. Tally Course goes into detail about the basics of accounting, covering topics like bookkeeping, invoicing, and budgeting.

Others are slightly more advanced concepts, such as cash flow analysis and financial statement preparation. The Tally Course provides enough information so that a candidate can go into the world of accounting fully prepared and comfortable enough to take on a full-time role within a company.


Careers with Salary on completion of Tally Course

There are plenty of different paths candidates can take upon completion of the Tally Course, all at their discretion. Some examples of job roles and their salaries which can be pursued on competition of one of the Tally Courses in Pune are;


Tally JobsSalary per year (average)
Accounting Clerk2.2 Lakhs
Bookkeeper2.2 Lakhs
Junior Accountant3 Lakhs
Accounting Coordinator3.5 Lakhs
Accounting Associate3.7 Lakhs
Tax Accountant3.8 Lakhs
Accounts Executive4 Lakhs
Accounts Supervisor4.5 Lakhs


FAQs About Tally Courses in Pune


Q1) Is Tally Course difficult to understand?

When the software is explored to start with, it may seem complicated. However, once candidates make their way through the course, it becomes a lot more simple to understand.


Q2) Can Tally be learned 100% online?

Tally Courses can be completed in full online. 


Q3) Which one of the Tally Courses in Pune is the best to take?

Any Tally ERP 9 is regarded as the safest and most difficult to hack by many establishments across the world, therefore, the best tally course on the market would be ERP 9. It is recommended to pursue this one as a definite.


Q4) How much money can I make after completion of one of the Tally Courses in Pune?

This depends on the type of course you take. Beginners in Tally usually earn a lower amount at around 15,000 INR per month but with experience and time, this will rise. If you complete an advanced or diploma in Tally this could significantly increase your income to around 25,000 INR per month.


Q5) Is accounting an interesting field to join?

It depends on if the individual is interested in mathematics and finance, to begin with. There are plenty of industries that have high-profile companies regularly employing accounting professionals with a huge amount of interesting roles. Many candidates that are hired by these established companies have a qualification in Tally. 



To conclude, there are plenty of Tally courses in Pune on offer. As Pune is a hub for the finance industry, associating itself with many huge banks which are known worldwide, there is ample opportunity for anyone interested in a career in accounting to consider taking one of the Tally courses in Pune.

Tally is an established piece of software that many businesses are familiar with and are likely to hire people with the background knowledge of to assist them in their day-to-day roles. It is ensured that on completion of one of the Tally courses in Pune, you will receive extra interest from employers and the certification will give you the professional boost to start your career in the finance and accounting industry.