There is a growing demand for trained technical writers today. Are you from Hyderabad, aspiring to leverage this demand and learn all about technical writing? Here is just the information you need. We have, in this article, compiled a list of the best technical writing courses in Hyderabad. Read through for more information on technical writing and the institutes that offer value-for-money training in technical writing.
If you are not up for technical writing, consider the booming career of content writing. Take a look at the Top Content Writing Courses in Hyderabad.
What is Technical Writing, and Is There a Growing Demand for the Same?
Technical writing is converting complex information, structuring, simplifying, and presenting it in a way that the target audience understands. Technical writing includes manuals, user guides, online help files, reports, newsletters, scientific research papers, and so on.
Way different from regular content writing, technical documentation revolves around the use of technology for various products and processes. Just like it is easy for a finance and commerce student to understand the nuances of the stock market and investments but difficult for the commoner, the same is true with products and processes that use high-level technology.
The common person finds it difficult to understand the tech jargon and the workings of a product or process. But unless the common person does not understand, the product/process cannot be sustained in the market. Therein comes the technical writer.
A technical writer is not so much about creativity. It is about the ability to explain complex things simply, the ability to comprehend concepts and make others understand. Technical writing is an instructional way of writing.
Nonetheless, the job of a technical writer involves a lot of research and needs a lot of thought. Regarded as an art and science, it is the art of presenting things in a simplified manner and the science of research and structuring.
Currently, there is a great demand for a technical writing career in India. A lot many training institutes are leveraging this demand and opening shops pan India. Many technical writing service providers themselves engage in training as well.
Particularly in recent times, there have been many job openings for various posts within the technical writing field, and India is seeing a boom in the technical writing domain.
Some Technical Writing Myths Busted:
Myth #1: You need to be an engineer to qualify for the job of a technical writer.
Anyone who is not an engineer can qualify for the role of a technical writer as well. Graduates of any stream are eligible to become technical writers, but the catch here is you DO have to have a flair for things technical. If technology is not your strong point and you zone out or start yawning at the intricacies of the subject, then technical writing is not for you.
Myth #2: You need to be highly skilled and experienced to start a career in technical writing.
Many freshers and newbies have gone on to make excellent incomes from a career in technical writing. It is not essential that you already need to be a pro with experience in all possible tools to make your mark. The training courses are in place for that purpose. They will train you with the standard tools, and internships provide you with the experience. Hence do not fret if you do not have the knowledge or skills to back you. You can acquire both.
Myth #3: You need to have an exemplary command of the English language to become a professional technical writer.
Not. While you do not need to have an excellent command of English, you do need decent language skills and develop it. Suppose you are someone who understands tech inside-out but fails to communicate or express with clarity in words, in simple language. In that case, technical writing is unfortunately not your cup of tea.
Myth #4: Technical writers only write.
As a technical writer, you have to have certain design sensibilities. The training will cover all of that and teach you about the various tools and style guides. As a technical writer, you have to be a pro at formatting, troubleshooting, updating existing content, and dealing with all sorts of technical illustrations. Bear in mind; that no technical documentation is complete without illustrations.
Myth #5: Why the fuss when no one reads technical documentation?
Technical documentation is not a novel per se that people would be interested in reading as they are in fiction or non-fiction. But if no one reads them, why take the time and effort and invest money in making them?
People do not read encyclopedias, dictionaries, or even recipe books as a whole. They read them for reference. People consult all of these writings as and when the need arises to retrieve information. Similarly, technical documentation is not a piece of writing that you can read at a stretch. It is more to look up information on the functioning of the product or service.
So yes, no one reads technical documentation, but they do consult it if they do not understand something or need information on it. Hence it is all the more important for a technical writer to Write, Concisely, and Coherently.
With a fair idea about what technical writing is all about and the myths busted, let us list the institutes that provide technical writing courses in Hyderabad.
With a focus on bridging the industry skills gap, IIM SKILLS provides short-term skill up-gradation courses that are more practical and less theoretical, providing extensive value for your money.
Concentrating on the in-demand market skills, the institute comes up with online courses so that more people can access the wealth of information the institute has to share. The institute has a highly organized and structured approach with a faculty with a minimum of 10+ years in the respective fields.
The interactive online sessions leave no room for separate doubt-clearing sessions as doubts get resolved on the spot, instantly. Being mainly student-centric, IIM SKILLS provides lifetime access to all of its courses so that students can revisit important concepts long after they have graduated from the institute.
There is tremendous post-course support in the form of Facebook communities, wherein you can voice your opinions, get the guidance, and be privy to the views of like-minded people. The Technical Writing Master Course is ideal for freshers as well as technical writers with some experience.
It is a comprehensive course that covers A-Z aspects of technical writing, all at an affordable price.
Course Curriculum: A high-quality and all-encompassing syllabus, it has modules covering:
Basic understanding of the role of a technical writer
Audience analysis, research, and writing
Creating flowcharts, diagrams, and schematics
Technical reports
Journals
DDLC and versioning
Conversational writing
Reviewing and publishing
API Documentation
User manuals, application notes
Basic grammar formatting and effective writing
Medical writing and finally case studies.
Internship and Placement: The only institute offering you a month-long internship, the IIM SKILLS Technical Writing Master Course ensures you know how to use the knowledge gained before entering the job industry. Get the priceless opportunity to publish your first white paper and a scholarly article or your very first technical blog. The institute also offers placement assistance as a part of its post-training support.
Certification: All candidates receive the Master’s certification upon course completion.
Confai Solutions is one of the best places to learn technical writing courses in Hyderabad. It is a private limited company that provides technical writing services, web development, software, and mobile apps. It has also won an international excellence award and has experience across countries and industries.
Having handled many clients, small and big, including Fortune 500 companies, Confai knows technical writing inside out. It has one of the most experienced and talented teams of technical writers. The company not only provides technical writing services and solutions but also training.
At Confai, you will learn from world-class trainers, and get skilled and certified. The faculty has decades of experience and exposure to international clients and projects. The certification you receive also holds global value. The company has various programs for aspiring technical writers, such as:
Diploma in technical writing
DITA certification course (Beginners, one month with placement assistance).
API Documentation certification course (Beginners, one month with placement assistance).
Course on Authoring Tools (Each course/tool is one week with a certification in a specific tool).
Advanced writing skills for technical writers (Experienced, one-week program focusing on improving writing and editing skills).
Diagrams and graphic tools for technical writers-certification course (Beginners, one week with certification in graphic tools).
Managing technical writing department (senior technical writers in a leadership position, one week).
Automating documentation process (For anyone interested in software development, three weeks for each tool and learning to make plugins that enhance tools and their productivity).
We will explore the Diploma in a technical writing course at Confai Solutions.
Key Highlights:
Course Name: Diploma in Technical Writing
Duration of the course: It is a four-week course with 20 working days and each session of approximately one and a half hours.
Course Fee: INR 17700 (15000 + GST).
Batch/Mode: The training is online through web conferencing tools. It is live and interactive with an instructor.
Course Curriculum: The entire syllabus spreads over five modules which are:
Introduction to technical writing, which includes defining and categorizing technical documents, formats, the psychology of written communication, DITA and single-sourcing concept, and three views of documents.
The document development lifecycle will cover the generic development life cycle, phases of document development, user and task analysis, structuring, designing, and document testing.
Technical writing style issues cover principles of effective technical writing, style issues, and editing.
Presentation and drawing tools that will teach you about graphics for technical writers, Visio, and SnagIT.
Authoring tools that cover essential tools of RoboHelp, Advanced MS Word, and FrameMaker.
The training is hands-on, and trainees have to complete tasks and exercises to develop their skills. There are individual doubt sessions during which they can resolve any doubts. Assignments are also a part of the training.
The mentors have an in-depth understanding of not just tools and resources but the how and why of documentation and their projects to make sure trainees are ready for the real-world experience.
Placement: Confai guides its students and provides career assistance.
Certification: Upon completing the course and assignments, candidates will get the diploma certification in technical writing.
Contact Information:
C Block Maheshwari Towers, Road Number 1,
Banjara Hills, Hyderabad, Telangana-500034
Phone: 090007 64097
Rank #3. Technical Writing Courses in Hyderabad
3. Author Tech
Formerly the Institute of Technical Writing, Author Tech has been in training and documentation services since 2007. Into content writing, technical writing, outsourcing, and consulting, the institute also provides corporate training and technical writing courses in Hyderabad.
Specialists in organizing information and presenting it in a structured way for maximum effect, Author Tech is an excellent place for technical writing solutions and training. Being service providers themselves, they know the nuances of the field and have a team that impressively imparts knowledge.
Whether you aspire to learn how to create reports, user guides, reference manuals, configuration guides, tutorials, or installation manuals, Author Tech will help you understand and ace your technical writing career. The founder himself has eight-plus years of experience in technical writing and shares his case studies through innovative training methodologies.
The Author Tech courses are tailored for specific needs, interactive, and practical. With out-of-the-box examples and consistent exercises, Author Tech ensures trainees use the knowledge-practice-reinforcement approach to master the technical writing process.
Key Highlights:
Course Name: Technical Writing Training
Course Curriculum: The syllabus covers all the latest tools and topics in-depth. Trainees can learn any three types of technical documentation from level zero, so they understand the structure and format of various technical documents.
The syllabus includes Style Guides, MS Word 2010, MS Visio 2010, SnagIt 11, FrameMaker 11, RoboHelp 10, and XML basics.
The company also has self-learning training on technical writing where candidates get all training materials in the form of soft copy and video tutorials.
The global online training platform of MindMajix has an array of courses that help working professionals up-skill and upgrade their competencies. A live interactive e-learning platform, MindMajix offers professional online education to individuals and companies in DevOps, business analytics, Amazon web services, IT service, Big Data, Python, and so on.
Of the many courses, it also offers technical writing courses in Hyderabad. With MindMajix, you can learn online from expert and certified trainers who are passionate about teaching.
MindMajix understands the importance and power of visuals, and the courses have a blend of audio and videos that are self-explanatory. You can access professional courses on the go that come with trusted certifications and add value to your skill set.
Key Highlights:
Course Name: Technical Writing Training
Duration of the course: 30 hours of instructor-led training and 20 hours of lab sessions.
Batch/Mode: Flexible schedule with 24* 7-lifetime support. The course is available as self-paced e-learning, live online, and corporate training. Also, there is fast-track, weekend, and weekday flexibility.
Course Curriculum: The syllabus has modules that cover:
Introduction to core concepts of writing
Keyword stuffing
Role of grammar in writing
Proofreading strategies and modules
Scope of technical content writing
Role of content in a business
Principles of writing quality content
Word limit defining and meta-description concepts
The training is inclusive of career counseling, mock exams, practice tests, and interview questions.
All candidates must work on two industry-based projects at the end of the course to test their knowledge of technical writing. It ensures hands-on expertise and the projects are in line with the curriculum.
There are technical writing training demos for those who want to opt for self-paced learning and demo sessions for those who wish to take up live online training.
Contact Information:
Ecohouse Building,
Nagarjuna Hills, Panjagutta
Hyderabad Telangana 500082
Phone: +91 924 633 3245
Rank #5. Technical Writing Courses in Hyderabad
5. Learners Spot
Learners Spot is yet another institute to learn technical writing courses in Hyderabad. The institute trains on tools and techniques essential for a technical writer and provides online and classroom sessions.
Key Highlights:
Course Name: Technical Writing Course
Duration of the course: Six weekends (Saturdays and Sundays)
Batch/Mode: Online and classroom sessions are available.
Course Curriculum: The syllabus covers a variety of document types and uses industry-standard software. It includes:
MS Word
Adobe RoboHelp
SnagIt
Adobe Captivate
Personal development and interview skills
Adobe FrameMaker
The course not only enhances individual communication skills but also writing skills. The institute also guides you with interview skills, helping you find the ideal technical writer’s job.
Contact Information:
Flat No 503, M Q Pride Apartment,
Salarjung Colony-Toli Chowki,
Hyderabad, India – 500008
Phone: 083094 99009
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Rank #6. Technical Writing Courses in Hyderabad
6. TechTotal Soft Systems Private Limited
TechTotal Soft Systems Private Limited is a renowned name for technical writing courses in Hyderabad. With offices in Bangalore and Hyderabad, it is one of the few organizations in India providing professional training in technical documentation.
The TechTotal online training is appropriate for candidates who aspire to become technical writers and want an online course that suits their requirements. The institute provides highly focused in-person training with experts taking you through the course in great depth.
The dynamic sessions, immediate feedback, flexible schedules, affordability, and assessments for hands-on learning all make TechTotal one of the ideal choices.
Contact Information:
Corporate Headquarters:
TechTotal Soft Systems Private Limited
#8-2-150, TechTotal Hub Buildings,
Srinagar Colony, Panjagutta,
Hyderabad-82, India.
Phone: +91-40-23742145 / 9989699562
FAQs:
1. Who is eligible to become a technical writer?
Anyone with a keen interest in writing and technology is eligible to become a technical writer.
2. Does a technical writing job pay well?
Technical writing is one of the high-paying jobs.
3. Which is one of the best technical writing courses in Hyderabad?
IIM SKILLS is the top-ranked institute for technical writing courses.
Wrapping Up:
In conclusion, technical writing is a promising and rewarding career right now and in the foreseeable future. With more and more new products and processes coming up every single day, the need and demand for technical writers will only increase.
Though a formal course is of paramount importance to becoming a skilled professional, there are certain things that you can practice on your own without the help of expert mentors. For one, cultivate the habit of writing; instructional writing is even better. If you already are in the habit of researching, drafting, writing, and editing, you can concentrate on learning about the tools and software routinely used in technical writing.
When writing, focus on keeping it simple yet straightforward. Clarity is essential in technical writing as anything vague or incomprehensible will make your technical documentation less appealing, readable, or understandable.
Keeping the main idea on top, easy-to-understand sentences, using a normal word order of subject-verb-object, and using active voice and repetition for emphasis are some points worth incorporating and practicing. Avoiding wordiness and redundancy, choosing a tone, and writing with a target audience in mind are also equally important.
With the above points in mind, your technical documentation can never go wrong. The end goal is to help readers understand without the help of dictionaries or glossaries. Writing for an audience who has absolutely no tech knowledge can be a challenging task for someone very good with technology.
The key here is to write as if you are teaching someone how to use a product or process without using technical words and terms. Make them feel at ease with the product or process, so they are confident to use it. Sign up today for a technical writing course and enjoy an enriching career.
Especially for the job aspirants in Pune, we have compiled a listicle of the top technical writing courses in Pune. The hub of information technology, education, and manufacturing, the metropolitan city of Pune has no scarcity of employment opportunities. But with all the talks around technical writing in the job industry, many of you may have questions like What is technical writing? What are some examples of technical writing? Is technical writing a promising career? What are some technical writing skills? How do I learn technical writing? And so on. In this article, we will attempt to cover all such aspects.
What is Technical Writing?
Technical writers are essentially the communication bridge between programmers, engineers, other tech personnel, and the common person. They translate and interpret the ideas and works of the tech people into a language that is simple for you and me.
Technical writing aims to provide clear, crisp documentation that helps users with products/equipment/processes that are otherwise complex to follow. By converting complex concepts and procedures into plain language, the technical writers are essentially interpreters.
While they simplify things for us, it is imperative that they understand tech jargon; only then can they interpret it right. They also need to understand the audience for whom they write if they want to write right.
Also, technical writing encompasses related fields of instructional design, technical editing, document design, marketing, web design, training design, etc.
What Are Some Examples of Technical Writing?
Traditionally, technical writing may have been limited to manuals, but not anymore. True that technical writing involves more of an instructional type of writing, but the scope of technical writing has taken on enormous proportions in the current times.
Here are some (not all) examples of technical writing:
Reference guides: Provides users with quick and easily accessible information, acting as an interpretation guide.
Technical proposals: A document to introduce a product or service, explaining how it can help solve an issue. It also includes a plan of execution and technical details of the product/service.
White papers: These are in-depth documents or guides that educate people about the best way to solve a problem/issue. A long form of content, it is comparable to an eBook.
Emails with technical information: Ever come across those technical support emails? They do not have to be lengthy tedious, or confusing.
Product descriptions: Responsible for making or breaking sales; technical product descriptions require the right terminology and images and a persuasive tone. After all, your product description influences the decision-making of consumers.
Web content: Just as you need content writers to curate web content, you need technical writers to curate web content for tech-related products and services. A generalist content writer will not be able to do justice to the industry-specific lingo.
API documentation: A technical content deliverable, the application program interface documentation contains instructions on use and integration with an API.
Undoubtedly yes. Technical writing is an excellent career choice if you are tech-savvy and have a flair for writing. Technical writers are in demand in practically every industry. Hence there can only be an upward trend in the need for technical writers.
Currently, the supply is far less than the demand, a golden opportunity for aspiring technical writers to make the most of the current situation. Just to give you an overview, here are some of the types of industries that require technical writers routinely.
Information Technology: Software documentation is perhaps the most prominent example within the IT industry that provides extensive employment opportunities. Within the IT industry, there can be varied documentation types that require the expertise of a technical writer.
Medicine and Research: Medical writing also comes under the realm of technical writing. It could include regulatory, pharmaceutical, equipment, or scientific research papers.
Aerospace: This industry lays more emphasis on the design and illustration elements of technical writing and the ability to use various tools.
Insurance: All regulatory and compliance issues come under the umbrella of technical writers in this sector.
Manufacturing and engineering: Any products/services require technical writers’ expertise to simplify information about the technology involved. When engineers attempt to create technical documentation, they inevitably fail to streamline and break down things and need help.
Hence, irrespective of the industry, technical writing is an extremely promising career with abundant opportunities.
What Are Some Technical Writing Skills?
From an education perspective, you do not need a technical background or technical degree to get into technical writing. While you can learn and acquire the skills required to become a great technical writer, some are innate.
These include writing, research skills, communication skills, a love for technical stuff, being systematic, and working as a team.
Needless to say, writing skills are essential to becoming an excellent technical writer. Strong research skills complement any writing profession, be it content writing, technical writing, or even medical writing. Without the ability of good communicate well, all your writing efforts are futile.
Understanding the complex technology-related terms is equally important to be able to interpret the same for an audience. As a technical writer, you will also have to work in association with other members such as editors, the instructional design team, etc.; hence being a team player helps.
Finally, the curiosity to keep learning and upskilling, adopting new tools, and mastering them is an added advantage. Teamwork, communication skills, critical thinking, etc., are all transferable skills vital to adapt to any job role.
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How Do I Learn Technical Writing?
Like any professional job, technical writing requires proper learning. You cannot just browse through articles and free courses and transform into a skilled professional technical writer overnight. Highly impossible!
Though specialized and a niche job, technical writing does not require years of learning to master. It is something you can learn in a short time and then practice consistently to master it.
Numerous software companies offer technical communication training. Many training organizations also have technical writing courses. Your best bet is to do extensive research on the options available to you within your limitations regarding location, budget, and goals and enroll in one.
A professional course will walk you through the entire process in a structured and step-wise manner and be your guide when you encounter learning obstacles. Once you understand the process, take on internships and strengthen your knowledge before taking a plunge into the real industry.
Tips to improve yourself will include loads of reading, practicing, avoiding jargon, clear formatting, clean sentence structure, and so on. The more projects you work on, the better you become.
List of the Top 8 Technical Writing Courses in Pune
Rank #1. Technical Writing Courses in Pune
1. IIM SKILLS
The one name that comes foremost for job-oriented courses such as technical writing, content writing, or digital marketing is IIM SKILLS. It is a leading institute that provides online courses accessible to all and finds its name in the list of the top technical writing courses in Pune.
In just over five-plus years, the institute has crossed 1000+ pieces of training and transformed the lives of 15000 plus trainees worldwide. The institute comes up with in-demand courses in fields like finance, marketing, and entrepreneurship.
All of its faculty comprises industry experts with more than ten years of experience. Another wonderful thing is that IIM SKILLS provides lifetime access to its courses, so you can revisit topics you forget at any point in time.
The mentors at IIM SKILLS are a friendly lot who ensure every individual understands the concepts well, and the institute takes on a limited number of students per batch. Here are some of the details of the technical writing course at IIM SKILLS.
Salient Features:
Batch/Mode: Virtual instructor-led sessions.
Course Curriculum: It is a Maser course for the reason that it covers all topics such as:
Basic understanding
The audience, topic research, and writing the document.
Create content
Technical reports
Journals and white papers
DDLC
Conversational writing
Reviewing, publishing, and API documentation.
Datasheets, user manuals, application notes.
Effective writing
Medical writing
Case studies.
Internship and Placement: A course like none other, the Technical Writing Master Course offers a month-long internship and placement assistance.
Certification: Get the Master Certification from IIM SKILLS upon completion of the course.
Technowrites is one of the best institutes for technical writing courses in Pune. With experience of more than 25 years, this institute has handled national and international projects and has 350+ clients.
Its list of clients includes top 10 IT companies, 18 Fortune 500 companies, defense organizations, and other leading Indian companies. A quality provider in the technical communications field provides unrivaled training that empowers individuals to simplify technology.
Thus far, the institute has 5+ courses across seven-plus countries and has trained 2000+ students placing 1700+. Technowrites have individual and corporate training.
The online courses include technical writing, instructional design, DITA, content writing, proposal writing, resume writing, and interview preparation. Apart from training, the institute provides consultancy services and project case studies.
Salient Features:
Course Name: Diploma in Technical Communication
Duration of the course: Four months, approximately 150 hours.
Course Fee: INR 65,000/-
Batch/Mode: Classroom and virtual models.
Course Curriculum: The trainees receive a Technical
Communicator’s starter kit and booklets curated by the Technowrites Team. The syllabus includes the following modules:
Communication Basics
Writing & Grammar
Technical writing and content writing theory, practices, and processes
Content writing and technical writing tools
Technical writing and content writing project management
Freelancing module
There are mandatory assignments and exercises with roleplay lists and revision exercises. Further, there are advanced modules such as Adobe FrameMaker, topic-based authoring, XML, DITA, CMS, WordPress, and Media Wiki, which trainees can opt for at additional fees.
There are other features that trainees can avail of, such as the perpetual membership of the Technowrites Students Group, course material on a pen drive, an interview trainer, revision exercises, and videos explaining the assignments and questionnaires.
A complete freelancing module gives the trainees a roadmap to get started, and the institute also assists with interviews and placements.
Contact Information:
Pune Training Center:
Second Floor, Bhawkar Bhavan,
31, K.B. Joshi Road,
Off University Road, Opp Hand-made Institute
Near Agriculture College, Shivaji Nagar
Pune-411005 India
Phone: +91 99232 09602
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Rank #3. Technical Writing Courses in Pune
3. Knowledge Buffer
Another excellent institute for technical writing courses in Pune is the Knowledge Buffer. In terms of services, the institute offers technical writing and e-learning services.
Within the training domain, it offers courses in technical writing, instructional design, Adobe FrameMaker, Adobe Captivate, e-publishing, DITA, XML and structured authoring, and many more.
There are certificate courses, diploma courses, postgraduate courses, and foundation courses. With offices across Chennai, Pune, and Hyderabad, Knowledge Buffer has a CEO and knowledge Guru who has more than 37 years of experience in the field.
The institute provides individual and corporate training. It has a job-oriented technical writing course and an online technical writing course.
Salient Features:
Course Name:
Job-oriented technical writing course
Online self-paced technical writing course.
Duration of the course:
60 hours spread over three months.
Self-paced.
Course Fee: The online course is $77, and the institute also has a dual diploma in technical writing and instructional design for $990.
Course Curriculum:
With hands-on exposure to various software tools, the job-oriented course is for anyone who wishes to become a technical writer. After an introduction, it covers types of technical writing, printing and publishing concepts, mechanics of writing, document development life cycle, software development life cycle, capability maturity model, etc. The curriculum includes everything from business proposals, user guides, and case studies to white papers.
The course also covers many vital tools with practice, projects, and certification.
The online course also has much the same syllabus, including lessons, assignments, reading recommendations, and projects with a certification.
The institute has free online demo sessions on weekdays.
Contact Information:
+91 44 79683098
+91 9840794961
Rank #4. Technical Writing Courses in Pune
4. Savitribai Phule Pune University
With the demand for technical writers, several institutes have come up not just in Pune but pan India. One of the premier institutes of research and higher learning, the SPPU adopts a student-centric approach and offers courses that make the upcoming generations job-ready.
It offers in-demand undergraduate, postgraduate, diploma, and certificate courses in various streams. Established in 1949, this premier university is home to 40+ academic departments.
To create job-oriented courses for students, the Skill Development Centre of Savitribai Phule Pune University has now introduced technical writing courses in Pune.
The course is open to both English graduates and engineering students. The well-known SPPU has industry experts coming in as faculty and offering hands-on experiences to the trainees, making them job-ready.
Salient Features:
Course Name: Certificate Course in Technical Writing
Duration of the course: 60 hours spread across three months.
Another organization that makes it in the list of the top technical writing courses in Pune is the Knowledge Labs. Masters of structured and non-structured documentation, the company provides services of technical writing, content writing, web designing, multimedia, staffing, and HR solutions and training.
What better way to learn technical writing than from the service providers? Hence the course designed by Knowledge Labs is value-packed and highly structured.
The course covers all technical writing formats, including installation guides, manuals, reference or getting started guides, white papers, research papers, and technical documentation.
Salient Features:
Course Name: Technical Communications Course
Duration of the course: The course is 70 hours and extends across 12 weeks.
Course Fee: INR 25,000/-
Batch/Mode: Flexible with part-time, daily, or weekend batches available.
Course Curriculum: The entire syllabus has two major modules:
Module I is about defining technical writing, the purpose, the process, audience, clarity, and readability, managing styles, maintaining document structure, developing the look, and deploying an effective review process.
Module II is about learning tools, writing, presentation, authoring tools, capturing and integrating audio and videos, and capturing images and screenshots.
This high-quality course improves your grammar, and writing skills and empowers you with the capability of handling assorted document forms.
The extensive hands-on training teaches you how to transform information into valuable, easy-to-understand knowledge.
Classboat is an online and offline learning hub that offers numerous courses in diverse fields. The reskilling and upskilling platform helps individuals with their career exploration. It provides valuable courses in art and hobbies, bank exams, dance, coaching for kids, coaching for professional courses, spiritual courses, sports and fitness, and more.
Whether aviation, beauty, competitive exams, or job training, Classboat has precisely the course you are looking for, connecting all passionate learners to the desired educators. With a motto of building skills to chase dreams, Classboat helps individuals do just that.
Make Technologies, a recruitment firm, provides technical writing courses in Pune on the Classboat platform.
Salient Features:
Course Name: Technical Writing Course
Course Curriculum: With a small batch size of only ten students, this is a beginner-intermediate expert level and includes the following modules:
Introduction
Grammar and styles
Introduction to style guides and templates
Introduction to DDLC and SDLC
RoboHelp
Documentation approach
Learning from the experts, trainees have ample exposure to practice sessions that train them to take on their first tech writing job.
Classboat has the try and enroll option, and hence you can visit the website and request a trial for the technical writing courses in Pune.
FAQs:
1. Is technical writing a good career option?
Definitely yes. Technical writing is today’s one of the most opted and excellent career options.
2. How can you become a technical writer?
One of the foremost steps to becoming a technical writer is enrolling in a technical writing course. By enrolling in the training programs, you learn the in-depth of each subject and work on live projects, which also helps to sharpen your skills.
3. Which is the best technical writing course?
Among many, the technical writing course by IIM SKILLS is considered one of the best.
Summarizing:
Whether you are looking at a shift in your career, want to restart your career, or take it up as a side hustle, technical writing is a very profitable skill to learn. The ideal career path begins as a junior technical writer, scaling up to the senior level.
From there, there are pathways leading to becoming a project leader or even an editor. Once you gain sufficient experience, you can go higher up and manage and guide an entire team.
While the salary varies with position and the industry you are working for, the average base salary for a technical writer as per indeed.com is INR 502,266/annum. The freelancers supposedly earn much more as they can take up multiple projects at a time.
As per Ctrlsal.in the salary differs from city to city as well. In India, the remuneration is highest in Delhi, followed by Chennai, Bangalore, Mumbai, and Kolkata.
Ctrlsal.in also states that the average technical writer’s salary in Pune is INR 659,438/annum. Hence, Pune aspirants can right away take that plunge into this enriching and rewarding career. Without any second thoughts, find an institute, and enroll in the course to start your exciting journey of becoming a technical communicator.
In our series of individual digital marketing course reviews, today, we will review the Web Marketing Academy digital marketing course. For other digital marketing institutes in Bangalore, you might want to read through the Inventateq digital marketing course review as well.
Whether you check the Linkedin 2020 Emerging Jobs Report India or the Economic Times article about jobs that will be in high demand over the next couple of years, digital marketing is one career that is spiralling up the ladder. It is a skill that is in great demand, an extremely lucrative profession, and a marketing strategy that you can no more ignore.
From basics to advanced, join the Digital Marketing Course to learn all concepts of digital marketing.
The opportunities and scope are tremendous for digital marketing in India right now, but for the deserving and skilled candidates. Where on the one side, engineering students and even postgraduate students face fierce competition and end up with a starting salary of 20-25k, simple graduates with digital marketing skills get the same starting salary.
Factually speaking, digital marketing and social media marketing job profiles have seen skyrocketing growth over the past two years. The demand is high, and the competition is higher.
What can you do to ensure you become one of the skilled professionals and not just another digital marketer with theoretical knowledge? The ideal answer is, join the “best digital marketing course.”
How do you find the best course? What is suitable for one may be mediocre for another. What is best for one may be just about okay for someone else. Best is a relative term, really, and it all depends on your goals.
How to select a digital marketing institute?
Firstly, you need to delineate the reason for learning digital marketing. Is it because you are a student looking for a job? Or, you want to learn digital marketing to use it in your business or start-up? Maybe you are already working and want to upgrade your skills?
Next, you have to decide the mode of training, the time limit you are willing to dedicate to learning something new, and the financial aspect. While a majority of the population today is very comfortable with online learning and almost all institutes offer online courses, there is a section of people who prefer the classroom set-up and meeting other people in person.
The duration and feasibility of assimilating the humungous syllabus of digital marketing is also a point of consideration. Some institutes offer crash courses and free courses. If you have been researching for a while, you will know that the digital marketing course syllabus is extensive. The average person cannot have an in-depth understanding of all concepts within a short duration.
The course fee is also one of the determinants of where you will end up taking the course. While some seem reasonable, some seem exorbitant. Furthermore, there are determinants, like live projects, assignments, and real-life case studies. Though intimidating, they contribute to real learning. Some people are particular about certifications too.
Likewise, the above are just some of the points of consideration before choosing an institute. Make a list of the points that determine your decision and choose accordingly.
Once you have shortlisted some institutes, you can go more in-depth with research on the mentors, the student reviews, references, placement support, after-training support, and teaching methodology.
After that checklist, let us move on to the Web Marketing Academy digital marketing course review.
A Brief Introduction to Web Marketing Academy:
Web Marketing Academy is one of the top digital marketing training institutes in India. Endorsed by Christ University and an official partner for IIM Bangalore, the Web Marketing Academy digital marketing course is a preferred course in Bangalore.
The institute aims to empower the students with skills and expertise in digital marketing along with leadership qualities. With its inception way back in 2011, Web Marketing Academy has significant experience in digital and social media marketing. Along their journey, Web Marketing Academy has helped leading companies of the world maximize profitability through digital marketing.
The institute provides training for individuals and corporates. They conduct training programs and workshops for brands, start-ups, MNCs, and small businesses. The individual participants also get exposure to many seminars, meetups, and conferences, helping them stay up-to-date with the latest trends in the digital marketing industry.
In their words, Web Marketing Academy takes you on a journey beyond the digital world.
A little something about the Founder at Web Marketing Academy:
What started in 2008 as a meetup and community of like-minded individuals interested in sharing knowledge about digital marketing is today the Web Marketing Academy. Initially, a chef, the founder, Suresh Babu, learned about digital marketing way back in 2002 and in 2008 started a community that garnered more than 15,000 passionate digital marketers.
Ever since the inception of the Web Marketing Academy, the founder has been instrumental in training more than 3000+ individuals. He organizes web marketing related seminars, conferences, boot camps, and corporate training programs in and around India.
He has to his credit trained executives and leaders from fortune 500 companies and popular brands like Myntra, Google, Decathlon, NSRCEL, IIM Bangalore, Accenture, Cognizant, Red Bus, and so on.
The founder of Web Marketing Academy has even been instrumental in training doctors and other healthcare professionals on social media. The other feathers in his cap are that of being an alum of the IIMB and IIMC, business school visiting faculty at IIM Bangalore, Christ University and Symbiosis, and also an executive board member of the Christ University in Bangalore.
Courses at Web Marketing Academy:
The Web Marketing Academy is dedicated to digital marketing and offers no other courses. But what they do have is different offers for different individuals and custom training.
The Web Marketing Academy offers the novel “learn now, pay later” program (valid till October 28, 2020). This is hugely beneficial to students and working professionals dedicated to self-improvement and believe in up-skilling but cannot afford the fees. It is a wonderful learning initiative encouraging and motivating individuals who aspire to upgrade their skills.
Under this program, students and freshers seeking a job and between 18 and 25 can pay just 25% of the fee when learning. They can pay the remaining 75% after landing a job.
Working individuals have the option of paying the course fee in interest-free instalments. This is valid for individuals 26 years and above to help them learn and upskill.
Moving on to the Web Marketing Academy Digital Marketing Course Review:
Program Overview:
The Web Marketing Academy digital marketing course has 200+ hours or learning with live projects, case studies, and group activities. Additionally, there are monthly guest lectures and meets facilitating interaction with industry experts. The curriculum update is every three months, with a focus on quality rather than quantity. So, you can be sure of learning about the latest trends in the digital marketing industry.
Eligibility:
As with most institutes, the only eligibility criterion is the passion and determination to learn. There are no other prerequisites other than basic knowledge of English and the internet. Programming and coding expertise are not necessary. The course is ideal for a new career, career change, working professionals, business owners, and even entrepreneurs.
If you are someone who likes to live on your own terms, see yourself as a misfit in a job role, and aspire to be an entrepreneur, be sure to read through the top online entrepreneurship courses in India.
Course Fee:
While the curriculum is the same for an online and offline course, the Web Marketing Academy digital marketing course is INR 55,000 + GST for the online option and INR 65,000 + GST for the classroom option.
Course Duration:
Both online and offline modes of the Web Marketing Academy digital marketing course require 100 days to complete. There is flexibility in terms of batch timings
Syllabus:
The Web Marketing Academy digital marketing course has 40+ modules:
Concepts of digital marketing: Introduction, advantages, scope, and growth
Social Media Marketing: Introduction, SMM plan, how and why of SMM, and SMM for businesses.
YouTube advertising: Why YouTube, its importance, best practices, and YouTube for business.
Shopping ads or e-commerce ads
Mobile app advertising
Remarketing
Facebook Marketing: Facebook algorithm, Facebook ads, and remarketing and Facebook for business.
Linkedin Marketing: Linkedin for business, professional Linkedin profile, and Linkedin ads.
Marketing on Instagram: Influencer marketing, Instagram for business, Instagram stories, and ads.
Pinterest Marketing: Why Pinterest and best practices.
Marketing on Youtube
Quora: The best practices.
Twitter: Why Twitter, its importance, Twitter for business, ads, and best practices.
Storytelling: Creative content, how to tell a story, and the importance of storytelling.
Basics of video editing
Podcast: How to start, equipment, production, and distribution.
Inbound marketing
Email marketing: Email marketing strategies, building an email list, email design, and email marketing tools.
Digital marketing tools
Google Analytics: Analysing business data, metrics that matter, how to measure success, and making your data work for you.
Digital marketing planning and strategy: DM measurement model, budgeting, scheduling, measuring, templates, and plans.
Additional Modules of Significance:
Mock interviews: Sample interview questions, scenario-based Q&A, and presentation
Resume preparation: Sample resumes, formats, and add relevant projects.
Interview preparation
Freelance projects: Sample plans and project proposals.
Blogs and resources
Tools:
The Web Marketing Academy digital marketing course includes some top-notch tools which make digital marketing easier. Some of these tools are:
Mailchimp
Google Trends
SimiarWeb
Google Keyword Planner
Moz
Google Analytics
SEMrush
Google Ads
AHREFS
GTmetrix
Hype type
Projects and Case Studies:
The Web Marketing Academy digital marketing course includes many real-time projects and case studies alongside each module. It is one of the best methods to document your work, and the assignments go on to make you a more confident digital marketer. They add to your existing portfolio and are a testimony to your knowledge in the field of digital marketing.
While the projects help execute learning, the case studies provide a different perspective and insights beyond the subject.
Some of the projects include:
Website creation
Search engine optimization, implementation, and analyzing results and performance in real-time.
Google Ads, generating leads through live ad campaigns.
A social media marketing project that helps channelize your creativity.
Email marketing project to understand different email marketing strategies.
Certifications:
All participants receive the Web Marketing Academy certificate of completion and a certificate of excellence. Besides, the institute helps participants take up other globally relevant certifications such as those from Google Adwords, HubSpot content marketing, HubSpot email certification, and HubSpot inbound marketing certification, Facebook blueprint certification, and also the Google analytics certification.
If digital marketing is not your cup of tea and writing is your passion, unleash the writer in you through the Content Writing Courses.
Additional Benefits:
Apart from the curriculum itself, there are many other reasons to take up the Web Marketing Academy digital marketing course. The institute has faculty who are passionate about teaching and go even beyond class hours to help students.
The founder himself has international experience and has hand-picked the mentors to facilitate better learning.
From day one, it is not just theory, but challenges with case studies of the real world, thus equipping you with an action plan for a digital marketing strategy in any organization.
With all the meets and workshops, participants get an opportunity to interact with industry experts, connect with them, and form an invaluable network.
Furthermore, the fact that the Web Marketing Academy digital marketing course has an endorsement by prestigious institutes like the IIM Bangalore, Christ University, Bangalore; Presidency College; Jyoti Nivas College; Mount Carmel College; and ISBR College Bangalore, make it even more worthwhile.
An updated curriculum, hands-on practical training, live projects, intensive training, only 8-10 students per batch of the classroom programs are also some factors that make it an ideal choice. The topmost element is, of course, the placement assistance. Also, the academy offers lifetime mentorship, internship support, and one on one personal attention.
Student Reviews:
The overall rating from the students reveals that the Web Marketing Academy digital marketing course makes them more confident in digital strategy and execution, develop more robust leadership qualities, and many have progressed in their career or gotten new jobs with increase pay. Some even go to say that it is the right institute to learn the A-Z of digital marketing and that the course provides value and, on the whole, an excellent place to learn digital marketing.
Career Assistance:
The Web Marketing Academy follows a 17-step process for the placement. It makes sure students are confident about every concept, helping them implement the ideas in live projects. The mentors rectify the mistakes and validate the project reports. Finally, the participants learn about resume preparation and attend mock interviews. Management conveys job requirements to deserving students and keeps grooming and motivating them until they land their dream jobs. The academy also helps participants looking at freelancing or a start-up.
Beyond the Subject:
The Web Marketing Academy digital marketing course is not limited to the classroom or online interaction. The focus is on activity-based learning. There are thought-provoking sessions by industry experts to motivate the minds of the learners.
The academy even organizes potlucks, events, and outdoor sessions. All of these only go on to broaden the thinking skills of the participants.
Additional case studies, group discussions, and debates allow participants to view things from various perspectives.
Project management allows participants to work as a team and prepare them for real-life working scenarios. What is more noteworthy is that participants learn various soft skills, presentation skills, crisis management, etc. They get an opportunity to unleash their creative side.
Under corporate training, the academy provides digital marketing training, or social media training, or content marketing training to entire teams of organizations. The program is customizable. The participants get an opportunity to develop their core competencies and skills in various functional areas.
The corporate training program is intensive and covers not just conceptualizing a digital strategy but using various tools, executing the strategy, encouraging thinking from a global and local perspective, measuring results, and assessing the future.
Digital Marketing Crash Course:
The Web Marketing Academy also provides a digital marketing crash course, especially for individuals who are hard-pressed for time and aspire to learn within a shorter duration.
The fast track or crash course is only a classroom course available in Bangalore. Though done in a short period, it covers all aspects of digital marketing and follows the same pattern of theory with practical, case studies, discussions, and projects.
Starting from basic concepts and covering even advanced concepts, the course is customizable as per individual needs. The course is ideal for working professionals, C-level executives, managers, agencies, start-ups, heads of marketing, or marketing and sales executives.
Course Fees: INR 35,000 + GST
Duration: This is a 10-day course from 10.30 am to 5.30 pm.
Training Location: The crash course is only available as a classroom course at the Indira Nagar, Bangalore location of the academy.
Syllabus:
Through the ten days, the crash course covers the topics of:
Introduction to digital marketing
Website planning and designing with WordPress, no coding, and programming knowledge required.
Search engine optimization: Includes on-page, off-page, universal SEO, local SEO, blogging, and search console.
Google Adwords, which includes search ads, display ads, video ads, and app installs.
Social Media Marketing covers Facebook, Twitter, Linkedin, YouTube, Pinterest, and Instagram.
Content marketing
Case studies
Email marketing
Google Analytics
Tools and resources.
The fast track course ensures participants can develop a digital marketing plan for a business, articulate a content calendar, and identify which platforms are suitable for any given product or service.
The teaching methodology is the same as with the standard digital marketing course. It includes hands-on training under the guidance of accomplished faculty, case studies discussions, and learning with practical implementation.
Concluding Thoughts on the Web Marketing Academy Digital Marketing Course:
After a detailed and thorough review, one can deduce that the Web Marketing Academy digital marketing course has a good course structure and offers placement assistance.
Again, it is a personal choice, with the course fee being slightly on the higher end. The academy does offer options to make the course fee easy for the participants as well.
With an average rating by the students at 4.5/5, it does seem like a viable option to master all the digital marketing concepts with practical training, gain global certifications, and get desired placements.
Wrapping Up:
So, whatever career stage you are in currently, if digital marketing is your calling, you have already opened the doors to financial stability. And though life is mysterious and has its own ways to unfold, a stable job and income indeed bring some sense of calm in an otherwise stressful life.
Apart from mastering all concepts of digital marketing, a digital marketer requires other complementary skills to make it to the “skilled professional” list. One of these critical skills is communication. Good communication skills, good writing skills, the ability to work within a team, or even lead teams are additional qualities that employers seek.
Working under stress, managing deadlines, socializing skills, technical know-how are also a requisite. Design skills, video editing skills, and the ability to analyze and interpret data are value additions. And the one skill that all digital marketers should know, which comes under the realm of communication, is the digital marketing sales pitch and closing deals favourably.
No one is born intelligent, but digital marketing is a skill you can learn and acquire. It is a career that is far from routine, demands creativity, and has an eye for observation.
Go through your checklist today to choose an institute that will help you achieve your goal.
Digital Marketing being the buzzword today, there are many wannabe digital marketers out there. There are numerous training institutes as well in every city across the country. When it comes to Delhi, the digital marketing training business is mushrooming, with institutes at every corner. Today, we have for you a detailed DSIM review or as widely known Delhi School of Internet Marketing review.
Digital Marketing is an enormous subject encompassing so many elements, each of which contributes in its own way to the success of the overall digital marketing strategy. Today, we will look more closely at the video marketing aspect of digital marketing.
Become a skilled digital marketing professional. Enrol on the Digital Marketing Course at IIM SKILLS.
The importance of Video Marketing in Digital Marketing:
The importance and effectiveness of audio-visual content over textual content is not alien to us. Whether it is education or business, the combination of audio and visuals leaves a more significant and longer-lasting impact on our minds. The same holds good for the importance of audio-visual communication in business.
Video marketing is an integral part of digital marketing today. With a rapid increase in online video consumption, this is not a surprising trend. Video marketing is dominating the social scene. In fact, as per Global Reach, if Google is the queen, YouTube is the princess. It is the second-largest search engine after Google. Now that, in itself, is self-explanatory about the importance of video marketing.
Video marketing is nothing but using videos to promote a product or service, educate your audience, and reach out to them on different social platforms, thus increasing your brand awareness.
Brands the world over are seeing success with video marketing, be it Facebook, Instagram, or YouTube. There are more than 500 million people watching videos on Facebook, and an estimated 10 billion watch them on Snapchat.
Even research by HubSpot states that more than 50% of the consumers wish to see video form of content from the brands and businesses they support. Another interesting statistic from the HubSpot research suggests that consumers prefer low-quality authentic videos over high-quality videos that are more likely looked at as artificial and lacking authenticity. Well, that makes investment in this digital marketing element significantly less, though the returns through video marketing are HUGE.
Why Video Marketing?
Video content is one of the most accessible forms of content to consume. Textual information is abundant online. One way to break out of the textual fatigue is through videos. They are vibrant, require less effort to understand, and are more engaging than mere printed words.
Also, videos convey a more realistic picture; they are versatile, entertaining, and immersive. Video marketing fits across industries, whether it is sports, news, entertainment, or brand advertising. It definitely boosts brand affinity.
Another factor that drives video marketing is its cost-effectiveness. Today, anyone can make a video on a mobile or laptop without much fuss. The smartphones themselves are quite capable of packing a punch in terms of making videos, and the process itself is not cumbersome. Of course, the more prominent brands invest a lot into their video marketing, but it is accessible as a form of marketing even for businesses on a shoestring budget.
So, undisputedly, video marketing has its all-important place in the digital marketing landscape. It is no longer just one of the elements of a digital marketing strategy but a vital component.
Types of Video Marketing:
Having reiterated the importance of video marketing, let us explore the types of videos. As with all content, it is imperative first to have a clear idea of who the audience is, the buyer persona. The next step is to have the purpose of the video and then the channel of distribution. The type of video and track of video should be in tandem with the purpose of the video itself.
There are a plethora of options for videos. Here are some of them.
Demo/Product Videos:
These showcase your product/service. You can rope in the brand ambassadors and influencers for these videos. These videos are essential to educating the audience on your product or service, its use, etc. The unboxing videos are a popular example.
Brand Videos:
These are typical to increase brand awareness and attract audiences.
Interviews:
Interview form of videos with experts or thought leaders not just attracts the audience’s attention but goes a long way in building trust. Interviews are conversational and strike a chord with the masses, especially if it is with an influencer or subject matter expert whom they admire.
Explainers:
These are mostly educative and informative with instructions, applications, etc. These videos typically picture the buyer persona having issues and the brand coming to the rescue with its products or services. It gives a clear picture to the audience of why they need a particular product or service.
How-To Videos:
Again, an instructional form of video content. Just as the how-to content is hugely popular in the written content domain, it is so in the video format. After all, seeing is believing for almost everybody.
Testimonial Videos:
Earlier, the written testimonials were sufficient to elicit trust. Today that has changed as well. Testimonial videos seem way more authentic and capable of eliciting trust. There is nothing like a loyal customer providing a short testimonial video of how great your product or service is. It makes people believe in your product/service.
Live Video:
The recent trend, especially on Facebook, points to an increasing social following and brand awareness with live videos. The audience finds live videos more engaging and loves the behind-the-scenes look into a brand they follow. It gives them additional insights into what goes into the brand they trust. The live stream could be interviews, events, or presentations and even have Q&A with the audience allowing them to interact and engage at a personal level.
Thus, the formats within video marketing are aplenty. All you need is to determine the purpose, the audience, and select the appropriate format and distribution channel to make your video marketing strategy a huge success.
Video Marketing Campaign, Tips, and best practices:
Video marketing is necessary for businesses, small and big. That is not new. What is new is how drastically this idea has changed. Videos on every social media platform have taken digital marketing by storm. It has changed content marketing.
There are some ground rules for video marketing, as with all other marketing efforts. Primarily, the video has to be engaging and optimized. Yes, you have to be mindful of SEO, even with video marketing. Does that thing ever not want a meaty role anywhere? No, there is no escaping SEO.
As a matter of fact, every social media platform has different ideal video lengths. As per HubSpot, it is 30 seconds for Instagram, 45 seconds for Twitter, one minute on Facebook, and two minutes on YouTube.
Next on, even the videos have a call-to-action, just like your hit the bell icon to subscribe on YouTube, imploring the audience to subscribe if they do not want to miss out on all the forthcoming updates.
Relevance is of prime importance, even with video marketing. Making relevant and useful videos ensures better engagement and sharing. You can create videos with humour that is entertaining as well, to grab more attention. Including captions is another best practice for the audience to follow along.
As with content creation, you need to be efficient with the editing to make your videos crisp and compelling. It is almost always about the audience and not about you; if you get that part right, the videos will be great. The ground rules are the same with any content, be it written or videos. Providing useful content, keeping the audience as a prerogative, and humanizing a brand to build that connection is essentials of video marketing.
Let your creative juices do the talking via video marketing.
Some Intriguing Video Marketing Stats 2020:
As per Unbounce, a video on the landing page can boost conversion rates by up to 80%.
A HubSpot survey speaks of 81% of businesses using video marketing, up from 63% over the past year.
Animoto states that video ads are the number one way for customers to discover a brand and purchase their products.
In India alone, YouTube has 265 million active users.
The above are just some of the mindboggling and fascinating facts that recapitulate the growing significance of video marketing.
Digital Marketing is humungous, and there is something for everyone. A single integrated course can open up many doors for an individual. It is up to you to decide what skill you can develop, which pearl you want to pick from the oyster.
Let us now explore the digital marketing course at Delhi School of Internet Marketing.
A Brief introduction to DSIM:
Delhi School of Internet Marketing is a leading training institute, a Digital Vidya company, and a trademark of Kixx Media Private Limited. With centres across Delhi, Gurgaon, Bengaluru, Hyderabad, Pune, Jaipur, Kolkata, and Indore, the DSIM digital marketing course is for corporates, professionals, entrepreneurs, and students alike.
Through the DSIM digital marketing course, marketers learn to target the right audience and lower their acquisition costs. The Delhi School of Internet Marketing has two-day workshops or 45 hours of training for the corporates. Corporate training involves training employees on the tools and techniques of digital marketing, brand awareness, communication with potential customers, targeting the right audience, and elevating the business to a global platform.
The campus learning program provides comprehensive training in digital marketing to management and technology graduates.
The in-class training is open to all on weekdays and weekends with a structured course allowing participants to experience practical application opportunities.
Thus far, the institute has accomplished 930+ batches, training 25,680+ trainees.
The DSIM Knowledge Base is a treasure trove of useful information. The institute has resources in the form of masterclasses, video tutorials, a demo training session, blog posts on the latest and trending topics, and even ebooks that you can download.
Individuals can browse through the knowledge base content to get a fair idea of the teaching at DSIM.
Courses at Delhi School of Internet Marketing:
In conjunction with Digital Vidya, DSIM offers the hybrid program of Masters in Digital Marketing Course.
Moving on to the review of the DSIM Digital Marketing Course:
Program Overview:
The DSIM digital marketing course is four courses bundled in one, wherein participants learn in-depth about digital marketing, advanced marketing analytics and strategies, affiliate masterclasses, and specialization modules. It is an online program enabling participants to become marketing experts with in-depth knowledge and practical exposure. The objective of the course also is to help participants earn from their digital skills either on a part-time or full-time basis as a digital marketing freelancer.
Eligibility:
The DSIM digital marketing course is for anyone who wants to learn digital marketing. Students benefit from better job and career opportunities because of the high demand and low supply of skilled digital marketers. Working professionals can get an increase in their salary by upskilling themselves and even having better career options. Business owners can gain from digital marketing by improving their brand visibility, targeting potential customers, and increasing sales, all within a budget.
Course Fee:
Individually the digital marketing course is worth INR 66,450 + 18% GST; advanced marketing analysis is worth INR 34,500 + 18% GST, affiliate masterclasses worth INR 17,000 + 18% GST, and the specialization modules are worth INR 29,000 + 18% GST. However, the combined DSIM digital marketing course is at a fee of Rs. 49,900 + 18% GST only.
Course Duration:
The DSIM digital marketing course includes 120+ hours of online training. For weekday batches, it takes four months, and the weekend batch takes about six months to complete.
Syllabus:
Since this program is a combination of four courses, the syllabus also has four parts to it.
The digital marketing course has 21 modules and 111 hours of training. The modules included are:
Course two is about advanced marketing analytics and strategies and includes 15 hours of training with 12 modules, which are:
Competitor’s marketing strategies
Influencer marketing
Email marketing in detail with how to write and optimize techniques
Lead generation with optimizing landing pages and sales funnels.
Facebook Ads with advanced scaling strategies
Twitter marketing with multiple strategies to increase organic reach
Instagram essentials with a case study
Growth hacking
Steroids for SEO
Google Adwords advanced scaling strategies that work
Media buying using programmatic and Google double click
An exhaustive list of 500+ digital marketing tools.
Course three is that of affiliate marketing and blogging with 12 hours of training and two modules, which are:
Affiliate marketing in-depth, finding profitable niches and offers and running profitable campaigns.
Deep blogging secrets to earn money from blogging.
Finally, the specialization modules cover a wide range of topics and include 35 hours of training with nine modules.
Tools:
The DSIM digital marketing course offers free tools worth INR 76,908, and some of the tools that participants will use during their practical application include:
Lead capture Plugin
WordPress Theme
Landing Page Builder Tool
Content Builder Tool
SEO Software
Web Browser Notification
Tools for Ecommerce
The All-in-One website conversion app
Mailchimp, double click, Ads Manager, Google Ads, Wishloop, Rankwatch, and Humcommerce, are some of the tools that participants will get their hands on.
Projects and Case Studies:
The DSIM digital marketing course is practical learning with industrial case studies and projects. For instance, there is an Instagram case study, the Beardo brand case study, and even political case studies that employ digital marketing strategies.
Certifications:
The DSIM digital marketing course prepares candidates to pass various online examinations and earn global certifications of importance for a digital marketer. These include nine certifications from Google, a Facebook certification, three certificates from HubSpot, a certification from rankwatch, and finally, a DSIM certification, totalling 15 certifications.
Additional Benefits:
The benefits of the DSIM digital marketing course are that of creating your website or blog, implementing real-time all that you learn on your website and blog, and thus be work-ready with practical knowledge.
At DSIM, participants get premium quality training, learn about advanced techniques and strategies through live online batches, and even earn through affiliate marketing.
Skills:
By the end of the DSIM digital marketing course, participants can use relevant tools, conceptualize, execute, and measure digital marketing strategies. You can manage the online reputation of your brand, generate part-time income from affiliate marketing and blogging, master the social media game, and work with top-level management. Business owners can work towards increased brand presence and will know how to increase sales and decrease expenses yet expect better in terms of ROI through digital marketing.
Instructors:
At DSIM, there are no trainers per se. All the training is done by internet millionaires and CEOs.
Student Reviews:
There are reviews from business owners, working professionals, as well as job seekers. The overall rating of students is a 4.5/5 for the DSIM digital marketing course. Some students’ comments reveal that the course is a wonderful experience, income doubled, good exposure, able to handle digital marketing wing of the family business after the course, more than bookish knowledge, and an excellent platform to learn advanced digital marketing skills.
Career Assistance:
The Delhi School of Internet Marketing has a placement department, but it depends on the participants and their performance. Their performance is the basis on which they can secure a job.
Concluding Thoughts on the DSIM Digital Marketing Course Review:
The course structure is in-depth and covers affiliate marketing as a separate section, allowing those on the lookout for affiliate marketing as a niche to start real quick. There are a vast number of tools and 15 certifications as well. The student reviews are encouraging as well but at the end of it, securing a satisfactory job really depends on individual performance.
As I have mentioned before, there are demo session videos and other video tutorials. Individuals who wish to take up a digital marketing course at DSIM can go through these resources to have a better idea.
Wrapping it Up:
The number of people buying products/services online is on the rise, and this number will increase by day and year. As per Retaildive, 87% of shoppers begin their search online. Why visit worldwide statistics to emphasize this changing nature. What would you do if you needed a cab? Go online and book an Uber. What will you do if you want to buy a gaming laptop? You will Google for the best in your budget. You want some services. Again, you go online and search for them.
Our days start and end with internet consumption. Whether it is to pay bills, order food, commute, work from home, get in touch with friends on social media or make purchases, and even banking, it is all digital now. The more we go digital, the greater is the scope of digital marketing. Further, there are many more specializations under the digital marketing umbrella.
Small business or big brand, solopreneur or entrepreneur, vlogger or blogger, digital marketing is all around. Be a part of this digital transformation if you do not wish to be left out. A skilled digital marketer is a treasure that most big companies are after. You can be a that skilled professional that companies want to hire. Give it your best shot and see the jobs line up.
In a world of absolute chaos and uncertainty, the foremost thing we can do to help ourselves is up-skill ourselves in relevant skills. Digital marketing is one of the hottest skills that help us adapt to a rapidly changing world with increased automation and progressive technology. Digital marketing is a radical shift from traditional marketing and enables us to respond positively to the dynamic changes in the current scenario. We, at Advisor Uncle, bring you a detailed digital marketing course review of various institutes to help you make the right decision. Today, we will go through the details of the digital marketing course at upGrad in conjunction with MICA.
But before we delve straight into the digital marketing course review, let us run through digital marketing in general. Digital marketing revolves around digital platforms, digital devices, digital media, digital data, and of course, digital technology. These are essentially the five Ds of digital marketing that goes into making a successful digital marketing campaign.
Understanding each aspect of digital marketing is necessary for business profitability. The current generation is downright reliant on various devices and the internet for everything. In such a case, it is impossible and impractical even to ignore or try to escape digital marketing.
A lot of people have a lot of questions surrounding the digital marketing courses available today. For example, what is the eligibility for taking up such a course? What are the modules covered under a digital marketing course? What are the competencies you can develop after taking up a course in digital marketing? It is essential to understand all of this before we start the digital marketing course review.
Organizations world over, small and big, are incorporating data-driven digital marketing to achieve better ROI and boost sales. Though digital marketing has been around for a while now, it continues to consolidate its dominance, and the trend will be so for quite some time.
There is no one size fits all when it comes to digital marketing campaigns and strategies. It is dynamic, and digital marketing efforts require a skilled professional to understand the various nuances and form a plan after carefully analyzing the data.
Most organizations feel there is a dearth of skilled digital marketers and are willing to pay very well for experienced professionals. The gap in demand and supply has made digital marketing a very lucrative profession.
Most professional positions require some degree or qualifications. The only eligibility for a digital marketing course is that of being a graduate. A graduate of any stream/discipline can take up the course and learn the nuances.
That is just the qualifying criterion. The trend suggests that working professionals, engineers, entrepreneurs, and homemakers are also taking up digital marketing and making a career or a career switch for themselves. So, the doors are open for practically anyone to learn digital marketing.
Digital Marketing Course Syllabus:
Moving on to the curriculum, you may have heard or even come across online the various modules of digital marketing courses. These include topics like search engine optimization, search engine marketing, social media marketing, content strategy, web analytics, digital media planning and buying, email marketing, mobile marketing, online reputation management, Adsense, blogging, and affiliate marketing.
These words are mere DM jargon until you learn the importance of each and how to execute each of them practically. For the benefit of new learners, let me briefly define each term.
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Defining the Course Modules:
Search Engine Optimization: SEO is the process of optimizing your website for it to rank well on a search engine result page organically. It is the most important module. Good SEO improves the quality and quantity of traffic to a website naturally.
Search Engine Marketing: SEM is about advertising to increase the website visibility on the search engine. This is a paid effort to rank well. Paid Ad campaigns help achieve the goal.
Social Media Marketing: SMM involves advertising on social platforms like Facebook, Instagram, Twitter, etc., to drive more traffic to the company/website.
Content Strategy: Content is the core of digital marketing. Relevant and valuable content plays a significant role in the success of digital marketing. The content strategy revolves around the creation and publication of useful and usable content across mediums.
Web Analytics: Yet another vital module is web analytics. Here, you will learn to track and analyze a website through Google Analytics. The focus is on exploring all the data and making useful inferences.
Digital Media Planning and Buying: It involves the when, where, and how often to advertise conversions. It is a strategic mix of media platforms for ad placement over some time.
Email Marketing: Using electronic mail to communicate with potential customers and nurture leads into conversions.
Mobile Marketing: It involves promoting your website or business via apps, and all else about app installation and metrics.
Online Reputation Management: ORM is the projection of a brand or business and also includes how to deal with crisis management. It determines how others see your business/website online and active monitoring to fix any negative comments.
Adsense, Blogging, and Affiliate Marketing: All of these are modes of monetizing a blog or website. After all, the ultimate goal is to earn money.
Skills you can acquire after a digital marketing course:
All digital marketing courses follow the “learn by doing” approach. It is more practical and allows you to master a topic by doing rather than just reading. Even with no prior marketing knowledge, by the end of a digital marketing course, participants can expect to be able to:
Grow your business, help your client, or land a job as a digital marketer
Make money as an affiliate marketer
You can work as a freelance digital marketer too.
Plan, execute and monitor digital marketing strategies and campaigns
Optimize your website and marketing efforts
In addition to all of the above, participants can acquire skills like data analysis, writing and editing skills, search engine optimization and search engine marketing, better communication skills, email marketing, customer relationship management, social media skills, necessary design skills, mobile marketing and even making videos.
Furthermore, just one course in digital marketing opens up many doors and avenues. Some of the job portfolios include being a digital marketing manager, SEO manager, SEM/PPC (Pay per click) expert, web developer or web designer, social media manager, or even a content writer.
Digital marketing is an incredibly vast subject. You can select a particular topic or module and specialize in it and increase your earnings. A specialization will give you a niche job and a better income. That is not to say that a digital marketer’s salary is any less. The more skilled you are, the better pay you can expect.
Digital marketing is a skill-driven career path, where neither your age nor qualifications matter much if you have the right skills. Considering the current demand, it is the right time to take up a course in digital marketing and be a part of the digital marketing ecosystem.
Digital Marketing Course Review:
After having gone through what digital marketing is, and a brief about the course modules, eligibility, skills, etc., we can move on to the digital marketing course review. In this article, we will go through the course at upGrad.
A Brief introduction to upGrad:
upGrad is an online education platform that provides training programs in various fields in collaboration with world-class faculty. With the digital medium shrinking the world, upGrad’s vision is to build careers of tomorrow through their industry-relevant programs.
The online programs at upGrad are rigorous and help advance your career/professional journey. With personalized support from excellent faculty, upGrad is a great learning platform.
It has been just about five years since upGrad started, and it has collaborated with many universities and industry partners to provide the best training possible to people the world over.
Since their first program of entrepreneurship, upGrad has come up with numerous programs helping thousands of professionals. Currently, upGrad has courses in MBA, data science, machine learning, marketing, management, software and technology, blockchain, insurance, law, and upGrad for college.
As you can see, they have a diverse product portfolio with courses from MBA to insurance and law. Definitely, there is something for everyone to learn from this platform.
upGrad believes in LEADing the future of education where they have Long term thinking, Empathy and impact, Accountability and ownership, and Deliver excellence.
A little something about the founders:
The founders are Mr. Mayank Kumar, Mr. Phalgun Kompalli, and Mr. Ronnie Screwala.
Mr. Mayank, an ISB and IIT-Delhi alum, has ten years of experience in the education sector as an advisor and focuses on team building and partnerships at upGrad.
Mr. Phalgun Kompalli, an alum of IIT-Delhi, is also a part of the Forbes 30-under-30 group. With seven years of experience, he takes care of the operations and university relations at upGrad.
Mr. Ronnie Screwala is an entrepreneur and philanthropist and also ranked among the most influential people in the world (in 2009). A founder of various ventures, he is the MD of upGrad.
Courses at upGrad:
upGrad has over 34,500 active learners and 300 plus hiring partners. In each of the fields mentioned above, they have a variety of courses. Under the marketing field, they have digital marketing and an MBA in marketing.
On our digital marketing course review at upGrad, it is a postgraduate certification course in digital marketing and communication in collaboration with MICA. It is a course that includes social media, content marketing, branding, public relations, and even marketing analytics.
Moving on to the digital marketing course review at upGrad:
For the digital marketing course review at upGrad, let us take a closer look at every component from fee structure to the syllabus and other offerings.
Program Overview:
The digital marketing course review reveals that it has specialized tracks for executives, management, and leadership. While the executive track focuses on digital marketing basics and hands-on tools, the management track is about learning how to build and execute digital marketing campaigns optimally. The leadership track, on the other hand, is about planning, budgeting, and optimizing digital marketing campaigns.
The great thing about this course is that it is in collaboration with MICA. MICA (Mudra Institute of Communications, Ahmedabad), is among the top 10 MBA colleges for Marketing. It is an institute that excels in strategic marketing and communication.
Eligibility:
A bachelor’s or equivalent degree. Any fresher, entrepreneur, communication and sales manager, or traditional marketers can benefit from this course.
The course fee starts at INR 87,750 + taxes for a single specialization. If you wish to go for the entire course, with all four specializations, the course fee is INR 127,750 + taxes. There are no-cost EMI plans available. You can check the website for those details.
This course fee includes a PG certification, alumni status from MICA, hands-on experience with the latest tools, Facebook certification, and hiring opportunities from renowned brands like Uber, Genpact, Microsoft, and more.
Course Duration:
A single specialization is six and a half months. On average, this course requires seven to nine hours per week, but the timing is flexible. Overall, the course has 50 hours of video content (two and a half hours per week). The remaining course hours are a mix of industry projects, live instructor sessions, and online/offline meet-ups.
If you wish to take the course with all four specializations, be prepared to invest eleven months.
Overall, on digital marketing course review at upGrad, we learn that the course has 180 hours of content, 15 live sessions, 15 case studies and projects, and learning of 10 different tools and platforms.
Skills:
Participants can expect to learn the skills of SEO, SEM, Social Media, Content Marketing, Branding, and Marketing Analytics.
Instructors:
The instructors for the digital marketing course at upGrad are eminent people and include:
Falguni Vasavada-Oza (professor at MICA)
Sakhee Dheer (digital marketing and analytics)
Vishal Jacob (principal consultant at GroupM)
Jaideep Prabhu (Professor, University of Cambridge)
Karan Sarin (CMO, Razorpay)
Dhaval Doshi (founder, Smarthome)
Siddharth Deshmukh (professor MICA)
Rajneesh Krishna (professor MICA)
Sujoy Golan (VP and head of marketing, Lendingkart)
Anita Basalingappa (professor, MICA)
Michael Leander (CEO, Markedu)
Jay Trivedi (professor MICA)
Apurva Chamaria (Chief revenue officer, RateGain)
Kavita Jhunjhunwala (founder and digital lead at Avocado tree)
Industry leaders, as faculty, are sure alluring.
Syllabus:
The digital marketing course review is incomplete without the syllabus. So diving into the syllabus, here are the modules:
Marketing fundamentals (three weeks), two assignments
Digital channel deep dives part one for five weeks with two assignments, and the second part is for eight weeks with four assignments.
Marketing analytics and integrated strategy, three weeks with one assignment.
Specialization in branding and communications for four weeks with two assignments.
Marketing analytics specialization for four weeks with two assignments.
Specialization in social media and content marketing for four weeks with two assignments.
Specializations, Projects, and Case Studies:
While there are common topics for the digital marketing course, there are four specializations available. These include Branding, social media and content marketing, marketing analytics, and marketing communications-PR.
For the branding specialization, the project is to build a strategy to achieve business goals for Loreal. The social media and content marketing project is for “The Quint,” learning how to tackle user reactions and social media crises. The marketing analytics specialization has a Google project, learning more about data-driven decisions for Google’s telecom clientele. Finally, the marketing communications-PR involves the Adfactors Case study as the project.
In addition to the above projects are case studies on Star Sports and Bajaj Auto project. So, participants can expect to run live marketing campaigns and get mentored by industry experts.
Certifications:
Participants get dual the postgraduate certification from MICA and upGrad and a certificate of completion from Facebook upon completing the FB module and FB campaign.
Also, participants get the privilege of joining the MICA network and an easily shareable digital certificate
Additional Benefits:
From the learning perspective, participants get support in industry mentors, one-on-one feedback, and even individual student success mentors.
For doubt resolution, there is a Q&A forum and expert feedback for the assignments and projects. There are also regular live sessions for doubt clarification.
In the department of networking, there is the upGrad BaseCamp for career-building workshops and group activities.
The upGrad stats speak of a 42% average salary hike and 100+ career transitions. Whether it is career counseling, resume feedback, interview preparation, or job placement, upGrad helps with each of those.
Student Reviews:
For the digital marketing course review at upGrad, we also checked the student reviews. What we gather from the student reviews is that the course is engaging, interesting, well put together, has insights by industry experts, and has a holistic program.
Career Assistance:
Career assistance depends on student performance. Though upGrad does have several hiring partners, assessment for job opportunities depends on their program performance report.
Also, upGrad has the PAP, which is the Placement Assurance Program, but it comes with eligibility criteria which include completing the program with a minimum of 80% score, completing all projects and assessments, passing the employability test with a 70% score, and have 0-3 years of work experience. The PAP is valid only for six months after program completion.
upStart, the Free Courses at upGrad:
The upStart of upGrad offers free courses to help people explore and experience upGrad free of cost. It is a unique offering to help people up-skill. As a part of these courses, participants also have one-to-one access to industry mentors, great content, weekly live lectures, and even a certificate for the free classes.
The free courses at upStart are in data science, technology, and management, and digital marketing. Under the digital marketing segment, the free courses on offer include:
Getting started with Digital marketing, which is a five weeks program. It includes fundamentals of marketing, social media marketing, search engine optimization, search engine marketing, email marketing, and web analytics.
All about social media marketing is a four-week course that includes the fundamentals of marketing and social media marketing.
Learn the top digital marketing skills of 2020 is a six-week course that includes social media marketing, search engine marketing, and content marketing.
This priceless learning initiative by upGrad is an attempt to help people learn new and relevant skills, which can make a difference in their future careers and professions.
Since these courses are free, they provide a brief understanding of the different topics. They are best suited for working professionals with the flexibility of timing and investment of just about a few hours every week. Each of these courses is available to the participants for three months from the date of registration.
Concluding thoughts on the digital marketing course review at upGrad:
The course has an impressive set of instructors. Even the course structure overall seems excellent. It includes real-life case studies providing more clarity on each topic and individual student mentors. But at a time when most institutes are offering similar offerings at a much lower rate, the course fee in itself seems an impediment.
Another thought is about the lessons being through videos. Yes, there are live sessions, but sprinkled in between. Interactive session benefits far outweigh those of learning from videos. Yet, it is a personal choice and many may be comfortable with this format.
CONCLUSION:
In conclusion, learning digital marketing equips you with multi-skills. Even if you are aiming at becoming a niche specialist, taking a complete integrated digital marketing course first will do you good. It is important to understand the subject as a whole before going into details of a sub-topic individually.
With the amount of time that consumers dedicate to digital channels, the increasing amount of internet users each year only spells a boom time for digital marketers. It is something no business can exist without.
Before taking up a course, it is better to go through the digital marketing course review, either by students or on other platforms. The reputation of the institute, the modules included, the ratings and reviews by students, are all factors that can give you information about the institute. Most institutes provide a free demo. Make use of that before you make a decision.
Even after taking all cautionary steps, the number of institutes out there, teaching digital marketing is overwhelming. We hope our elaborate review of various institutes helps you make a choice.
