For anyone aspiring to start a career in content writing, there is an enormous amount of information available online. The sheer amount of data can confuse people. For the novices, it is challenging to understand which information is reliable. Similarly, there are many free online content writing courses, as well. In this article, we discuss the top five free online content writing courses for the benefit of all wannabe content writers out there.
There is an abundance of job opportunities in the content writing field. It is, in fact, an opportunity galore.
Content writing is an umbrella term encompassing various writing careers and hence has enormous possibilities and potential.
A content writing career is flexible with timings as well. You can take it up as a primary job or even as a side hustle. The number of internet users in India is growing steadily, especially with the digital India initiative. The projected number of internet users in India will reach an estimated 850 million by 2025.
If these numbers are anything to go by, then the demand for a content writing career is like never before. Also, a deficit in quality content writers and an increase in demand are creating a gap.
If you have excellent writing skills or even just good English, you can make use of this demand and supply gap to your advantage. A short-term course is sufficient to set your career rolling. With experience and practice, you can scale great heights.
The first step to getting started is, of course, taking up a course. One may take up a course at an institute of repute or online. Currently, the online platform has N number of free and paid online content writing courses.
OFFLINE VERSUS ONLINE CONTENT WRITING COURSES
Virtual classes online or face-to-face sessions in a classroom setting, what is the preferred choice these days?
Which mode offers more benefits? Online content writing courses or those offered at institutes?
What is the difference between offline and online?
Are online classes practical and efficient?
Is the pricing the same for an online and offline course?
Many would argue that there is nothing to beat a traditional classroom set-up where you can clear doubts upfront and have access physically to a trainer/mentor. The one-on-one face-to-face student-teacher interaction has been a part of our learning system for as long as we can remember.
When it comes to schooling and college, etc., the emergence of online education cannot minimize or obliterate the importance of offline/classroom education
In the case of upskilling or learning short-term courses, online courses are the norm today. With changing circumstances and scenarios, most beg to differ and prefer the online approach as against traditional offline coaching.
The trend with the millennials is learning online. The millennials are adept at multitasking and do not believe in wasting time commuting. They are more tech-savvy and adapt to new and innovative ways of learning much faster.
Check out IIM SKILLS content Writing Course details here
Online learning has taken a whole new dimension today with platforms like Skype, Zoom, and Google classrooms. These platforms can easily compare to physical classes with a facility for interaction between the trainer/mentor and students.
Let us consider the pros and cons of both to conclude. The deciding factors in play include:
Time
Travel
Budget
Availability of resources
TIME MANAGEMENT:
In terms of time management, online courses have the upper hand.
For working professionals or college students, online courses offer a great respite. With all that multitasking, they can manage their time more efficiently with online classes.
COMMUTE:
Travelling to and fro to the institute/academy can pose a severe issue for many people. Imagine the scenario where the best institute that you want to join is distant from both your work/college and home. A considerable amount goes into travelling to and fro, not to mention the fatigue involved.
With online courses, you can join the best of the institute, whether it is in your city or outside your city. The demographics hold no significance with online classes. You have access to the best globally, literally. To top it, you can learn right from the relaxed atmosphere of your house/study room.
BUDGET:
About the budget, classroom courses often tend to be more expensive than online courses. This is because the institute has to invest in proper infrastructure and other overheads. Also, you cannot ignore the cost of printed course materials. The cost incurred is almost always passed onto the students in the form of an increased course fee.
On the other hand, online courses require minimal, if any, infrastructure. Hence, they are inevitably more pocket-friendly.
LEARNING RESOURCES:
Finally, when it comes to the learning repository, online courses score over the classroom courses yet again. Printed course material will unarguably go outdated. The online learning management system can be upgraded continuously and updated with current learning trends.
With the online platform, students can have access to a large number of learning resources. These may be in the form of blogs, articles, video recordings, quizzes, etc.
Undoubtedly, in the current age and scenario, online courses have more benefits and are the preferred choice of the masses.
TOP 5 FREE ONLINE CONTENT WRITING COURSES:
Some people want to start a career in content writing and some wish to embed content marketing in your marketing strategy, but do not know where to start. Take one of the courses listed below on content marketing essentials. These courses will guide you on content creation that can enrich and promote your brand/company online.
Without further ado, let us dive into the list of free online content writing courses.
SEMRUSH ACADEMY:
SEMrush sells subscriptions for online visibility and marketing analytics software. It is a multifaceted SEO tool trusted by over 5000000 marketers worldwide. The academy has free courses for:
Search Engine Optimization.
Content marketing.
Pay per click.
Social Media Marketing.
SEMrush toolkit.
Competitive Research.
The courses and exams at SEMrush Academy are free for registered users with no strings attached. The courses are online and held by experts. Upon completion of the exams, candidates receive a digital certification that is shareable.
CONTENT MARKETING FUNDAMENTALS COURSE
Offered by: SEMrush Academy.
Created by: Ashley Segura, who is the VP of operations at TopHatRank. With over seven years of experience in the digital marketing industry, she brings in tons of insights and first-hand experience in her course
Course Curriculum: The course takes about two hours and includes 13 lessons which are:
About content marketing.
Implementing content marketing in your business.
Business goals of content marketing.
Competitor research techniques.
Audience research to tailor content.
Analyze content quality and relevancy.
Content ideation.
Content calendar.
Optimizing content for rankings.
Content distribution.
Measuring content performance.
Advanced content tips like repurposing and reusing existing content and making it more linkable.
Skill Level: Beginner to advance.
About the course: This free online course dives into the inner aspects of content marketing. It guides newbies on how to embed quality content into their business strategy. The course has exclusive easy-to-follow video lessons. There are specially picked materials for a deeper understanding of each topic. Ultimately, there is a quiz on each of the modules to test what you have learned.
Certification: There is a content marketing fundamentals exam upon course completion. Upon passing it, you will get SEMrush Certification, which is a valuable addition to your resume and LinkedIn profile.
COURSERA:
Coursera is an online learning platform famous worldwide.
It offers massive open online courses (MOOCs) in diverse fields. It has a tie-up with various universities globally and provides specialization courses and degrees as well. You can join Coursera for free and build your skills with courses from top universities. With its easy interface, you can navigate to a subject of your choice and see the list of the courses available.
The courses are mostly free, but you need to pay for certifications. In this sense, if you want access to the graded assignments and earn course certifications, you will need to pay.
THE STRATEGY OF CONTENT MARKETING
Offered by: University of California, Davis, via Coursera.
Taught by: Sonia Simone.
Course Curriculum: This is a five-week-long course is in partnership with leading content marketing company Copyblogger and UC Davis, California. The syllabus includes:
Week one includes nine videos, four readings, and a quiz. The module revolves around understanding and creating a content marketing ecosystem in line with business goals.
Week two includes ten videos, five readings, and a quiz. It explains the 7A framework and application of this framework to content creation.
Week three includes five videos, two readings, and two quizzes. This module is all about mapping the journey of crafting a content marketing strategy, creating a buyer persona, exploring their journey and purpose, and applying essential elements in creating compelling content.
Week four includes six videos, six readings, and two quizzes. The module explores various types of content that go into creating an effective content marketing program.
Week five includes eight videos, two readings, and one quiz. This module is a bonus of content. It educates on how to manage yourself as a professional and how to manage your content. It also explores various forms of multimedia content.
Skill Level: Intermediate level requiring approximately 20 hours for completion.
About the course: It is a 100% online course that has flexible deadlines. You can reset and schedule as per your convenience. With this course, you can learn how to:
Ideate, create, develop, and implement a profitable content marketing strategy.
Measure the efficacy of the content strategy.
Write compelling copy using a strategic framework.
Certification: Candidates can get free certification for a limited period.
Yet another free online content writing course offered by Coursera is Advanced Writing.
ADVANCED WRITING
Offered by: Coursera.
Created by: Tamy Chapman, Brad Gilpin, and Helen Nam.
Course Curriculum: It is a five-week-long course taking approximately 26 hours to complete. The syllabus includes:
Week one includes video tutorials with four readings. It is a course introduction with information on plagiarism and how to avoid it. It will also help develop critical thinking skills and enhance your expertise in using outside sources in writing.
Week two includes two videos and nine readings with three quizzes. This module is all about advanced argument essays, adding support from outside sources, and learning about the MLA format.
Week three has three videos, seven readings, and four quizzes. It deals with plagiarism in-depth.
Week four has four videos, eight readings, and four quizzes. This module educates on synthesis essays.
Finally, week five includes three videos, nine readings, and three quizzes. It deals with documented essays, giving you practice in using quotes and paraphrasing.
About the course: It is a self-paced course, a third course in the series Academic English, Writing Specialization.
This course is by the University of California, Irvine. UCI has an unyielding commitment to rigorous academics combined with cutting-edge research.
The course has shareable certificates and graded assignments with peer feedback.
Certification: There is an option for paid certification.
Coursera offers a 7-day free trial at the end of which a subscription fee is chargeable. The subscription provides unlimited access to all courses but may you can cancel it anytime.
SKILLSHARE:
Like Coursera, Skillshare is an American online learning platform. All courses are available through subscription. The learning mode is basically through educational videos. There are both free and paid courses on Skillshare. Membership offers access to all of its courses. But a significantly beneficial feature for people wanting to learn just a couple of courses is that you can cancel the subscription after the free trial. You will get a reminder email three days before the end of the free trial, at which time you may opt out of the subscription if you choose to do so.
Like most online learning platforms, Skillshare has a plethora of courses on diverse topics.
10X MARKETING: CONTENT MARKETING THAT STANDS OUT & GETS RESULTS
Offered by: Skillshare.
Created by: Garrett Moon, CEO, and co-founder of CoSchedule. Helping more than 8000 marketing teams across 100 countries stay organized, CoSchedule has transformed the way marketers plan and execute.
Course Curriculum: Whether you are looking at crafting blog posts, writing email newsletters, or curating social media posts, this course teaches you to build and execute a smart content marketing plan. It teaches you to create for your company/brand a publishing process that works every time, easing your work. There is even a project to assess your learning and execution skills. The modules included are:
Introduction.
Find your competition-free content.
Prioritizing 10x opportunities.
Create your process.
Final thoughts.
What’s next?
Skill Level: Beginner level.
About the course: This course will teach you to create a competition-free content marketing strategy. It is a mere 30-minute class that provides heaps of valuable information. Straight to the point with no fluff or fuss, this course exceeds expectations in terms of:
Clarity of instruction.
Actionable steps.
Organization of lessons.
With over 6,011 students enrolled for this course, it is perhaps one of the most popular free courses in the content writing/marketing domain.
SkillShare offers a two-month free trial at the end of which a subscription fee is chargeable.
The subscription gives unlimited access to all courses, but you can cancel at any time.
UDEMY
Udemy is yet another online learning platform with multi-subject courses. It is possibly the most popular of all. The platform as of now has:
More than 50 million students.
57,000 instructors are teaching courses.
Courses in over 65 languages.
Over 295 million course enrollments.
The popularity of Udemy is such that for employee upskilling, 80% of Fortune 100 companies trust Udemy. Global industry experts have courses on Udemy, making learning fun and highly valuable. It is a different thing altogether to get insights and advice in the form of courses from leading industry experts.
One of the top-rated free online content writing courses offered by Udemy is the Secret Sauce of Great Writing.
SECRET SAUCE OF GREAT WRITING
Offered by: Udemy
Created by: Shani Raja, an ex-Wall Street journal editor.
Course Curriculum: The curriculum includes:
Writing better.
The secret sauce of flair.
The four crucial ingredients.
How did I discover the sauce (PDF workbook)?
The power of simplicity.
Simplicity exercises.
The power of clarity.
Clarity exercises.
The power of elegance.
Elegance exercises.
The power of evocativeness.
Evocativeness exercises.
The road ahead, the tip of the iceberg.
Final thoughts.
Skill Level: Beginner.
About the course: With over 159,750 students, the benefits of this course are all but obvious. The course focuses on four elements of writing and how to add them skillfully.
SOME MORE FREE ONLINE CONTENT WRITING COURSES:
The list mentioned above is just about the top five free courses in content writing/marketing. There are many other online content writing courses worth taking, some of which are:
Writing for the Web (via open2study).
Hubspot Content Marketing.
Writing for Social Media (via edX).
Kickstart your Academic Writing (via canvas network).
Media Writing and Editing (via canvas network).
Essentials of Content Writing (on Udemy)
On writing (on Udemy)
Also on Skillshare is Freelance Writing 101: Build A Successful Writing Career.
Write content that sells itself: become a persuasion expert in 7 easy steps (on SkillShare).
Learn to write what ranks (SEO blogging) (on Udemy)
FREE VERSUS PAID ONLINE CONTENT WRITING COURSES
Let us compare free versus paid online content writing courses to figure out which way to move forward if you are new to the world of content writing.
Online content writing courses take the form of either live interactive sessions or recorded video sessions. While most free courses provide recorded sessions and exercises, instructor-led interactive sessions are a norm with paid courses.
The free courses have limited resources, whereas paid courses provide access to the learning management system, which is up-to-date with changing trends.
While the free courses are devoid of live interaction and the paid courses, have the warmth of human interaction.
There is no motivation in the free courses. The mentors in paid courses are a guiding and motivating force. They not only guide on the dos and don’ts but also motivate and encourage students to bring out their best potential.
The free courses, on the other hand, are good in terms of brushing up an existing skill or even getting a basic understanding. In-depth learning and implementation are possible only in paid courses, which involve live projects and assignments with feedback.
The query resolution is another factor that one should consider. In free courses, you have to post your query and wait for a reply. You need to check for resolution regularly. Such is not the case with a paid course. The query resolution, doubt clearing, is instant and leads to a better understanding of the subject.
The most important aspect is the placement assistance after course completion. The free courses do not offer any such support or assistance. Whereas paid courses almost always have placement support. They provide resume building, interview cracking skills, and even information on relevant job openings. Some reputed institutes also offer an internship.
WRAPPING UP:
The instinctive thing for most human beings is to take up free courses. The word “free” itself is very magnetic. The thought of getting something without having to pay for it has always enticed human beings.
But be aware and informed that free courses most often than not have several limitations.
In conclusion, most free courses are all theory with barely any practicals, though they do have actionable points. But the paid courses involve at least 80% of practicals with a little bit of theory.
While free courses are suitable for mastering necessary English writing skills and grammar, they do not prove to be an adequate option for someone looking to start a career in content writing.
Thus, be it creative writing, academic, technical writing, web copywriting, or blogging, the free courses are an excellent platform to get a basic overview and understanding. But the paid courses are the ones that impart real knowledge and actionable competence.
Ultimately, the courses offered by institutes/academies offer placement support, which is the primary goal of learning. After all, you take up a course 95% of the time to find a relevant job and maybe 5% of the time for up-skilling or adding to your knowledge base.
If you are looking for digital marketing courses in Gurgaon, you are in the right place. Digital marketing is inevitable for all businesses today. Whether it is an education industry, hospitality industry, product or service-based industry, digital marketing is the crux of all marketing in all businesses. Read on for more information on the top 10 digital marketing courses in Gurgaon.
As someone who is looking at a career in digital marketing, you must know about the various sub-profiles that this one field has. A career in Search Engine Optimization or SEO is one of the sub-branches or specialist branches you can say, of digital marketing.
SEARCH ENGINE OPTIMIZATION/SEO CAREER PATH:
What is search engine optimization?
In layman terms, SEO is the organic way of increasing the quality and quantity of traffic to your website.
What is the role and responsibility of a search engine optimization manager?
The responsibilities of an SEO manager include:
Developing and executing efficient search engine optimization strategies to improve rankings on the search page.
Managing off-page and on-page optimization.
Coordinating with content management, web design, social media, and other departments and providing well-researched SEO keywords for better content and material.
Monitoring performance and reviewing data to improvise SEO strategy with weekly/monthly/yearly goals.
Requirements to become an SEO Manager:
Excellent communication skills.
Organizational and leadership qualities.
Complete knowledge of current and standard SEO practices, familiarity with standard tools.
Analytical mindset.
What is the salary of an SEO specialist?
The average search engine optimization manager’s salary in India is INR 542,907. Of course, it takes time a few years to go from a fresher to a manager, but the right skillset can take you places in a shorter duration.
Moving on, we will delve straight into the top 10 digital marketing courses in Gurgaon.
DIGITAL MARKETING COURSE AT IIM SKILLS
IIM SKILLS is a premier online skills-prep institute. It delivers a range of customized training programs for students and working professionals. Creativity and innovation find new meaning in their practical and actionable training programs. Their courses are job-oriented and help individuals to earn immediately after learning.
The institute has carved a niche for itself among leading providersin the domain of content writing, digital marketing training, as well as CAT coaching. IIM SKILLS aims at coming up with more such in-demand courses to bridge the education and skills gap in the job industry. In the digital marketing domain, IIM SKILLS provides the best digital marketing courses in Gurgaon as well.
At IIM SKILLS, the training courses have a perfect blend of subject matter expertise, learning design, and technology. The mentors at IIM SKILLS do not just educate individuals in the subject matter but impact them in a way that enables them to excel in every sphere of life.
The institute has a holistic approach to training programs. It is the best in class and offers globally recognized certifications. The programs provide training that is measurable in terms of efficiency and effectiveness. IIM SKILLS strives for continuous improvement with utmost importance to quality.
The courses at IIM SKILLS are not standard and textbook-like, rather constantly upgraded and in-tune with current industry trends. When you enrol at IIM SKILLS for a course what you get is:
Quality course content.
Domain expert mentors/trainers.
Study anytime, anywhere.
Conceptual learning as a foundation for robust, practical education.
Alumni Reviews are proof of how good an institute is. Some reviews of IIM SKILLS by students are mentioned below.
Highlights of the course:
Name of the course: Digital Marketing Master Course.
Duration of the course: This is a three-month course with 180 hours of comprehensive training.
Course Fee: INR 34,900 + GST.
Batch: There is flexibility in terms of weekday and weekend batches.
Course Syllabus: The curriculum is most extensive and includes 40 modules. The most in-depth modules are Search engine optimization, search engine marketing, and Google Analytics.
Differentiator modules from other institutes are a module on marketing automation and digital infographics resume creation.
The hands-on assignments form a bulk of the training with over 120 hours. The interactive instructor-led sessions account for about 60 hours.
Many institutes offer demo classes, and so does IIM SKILLS. But this institute provides a 100% money-back guarantee if you do not like their course after the first session.
The trainers are the best in the industry with rich experience and are very amicable. They guide the trainees through every step of the course, leading them to become confident future digital marketers.
The course content is very relevant to present industry standards and demands. It is curated to give a practical approach to digital marketing rather than just theory.
All candidates can easily avail themselves of backup classes in the form of recordings of the online sessions. The course repository is the LMS or the learning management system, to which candidates have free lifetime access.
Internship and Placement: An optional internship of three months is available for candidates. The institute also offers placement assistance helping candidates find relevant jobs, prepare for interviews, and help with resume creation.
Certifications: IIM SKILLS provides a master certification on course completion. Also, it prepares candidates for 13 other certifications from Google, HubSpot, and Facebook.
Brand Partners of IIM SKILLS who recruit students of the institute based on their aptitude, and skills
SEO Craft provides custom web solutions since 2011. It is a subsidiary of SEO Tech Experts. The company understands market needs and delivers web services at competitive prices.
With an eye on the latest innovations, it is a one-stop solution for complete online marketing and web promotion. Apart from providing services, it also offers excellent digital marketing courses in Gurgaon.
Highlights of the course :
Name of the course: Advanced Digital Marketing Certification Course.
Duration of the course: It is a three-month course, 72 hours.
Course Fee: INR 44,000/-
Batch: Weekend and weekday batches are available. Also, alternate day classes for working professionals and fast-track classes are available.
Course Syllabus: The curriculum has 16 modules covering the essential aspects of SEO, SMO, PPC, ORM, content writing, and blogging.
It is practical training with industry experts and involves working on live projects.
It is a customized and personalized training program.
Internship and Placement: There is an opportunity for internship and 100% placement assistance.
Certifications: Candidates get a course completion certificate as well as a work experience certificate upon completion of six months of internship. Preparation for Google Digital Marketing Coursecertifications is also inclusive.
DIGITAL MARKETING COURSE AT ALL INDIA MEDIA SOLUTIONS-AIMS
All India Media Solutions is a company providing digital marketing and web solutions since 2010. They are also into training and offer excellent digital marketing courses in Gurgaon. Apart from providing digital marketing and web services, AIMS is also into election management for image building and political consultancy.
Under the training wing, it offers digital marketing and allied courses as well as a course on web design and development.
Highlights of the course :
Name of the course: Digital Marketing Course.
Duration of the course:
Course Fee: INR 30,000/-
Batch: There is flexibility in terms of weekday and weekend classes, as well as online and classroom options.
Course Syllabus: 14 modules are cover the essential aspects of digital marketing.
Candidates will also learn about the basics of freelancing.
There are direct one-on-one sessions from industry experts with more than 8+ years of experience.
Certifications: Candidates get a course completion certificate and also assistance to obtain other Google certifications.
Contact Information:
NM-26 Basement, Sector-14
Gurgaon-122001
Phone No: 01244007145
Mobile No: 98736-78373
ADVANCE DIGITAL MARKETING COURSE AT DIGI GRACE
DigiGrace is a leading education provider since early 2015. It has been providing training to corporates, professionals, students, and entrepreneurs. High-quality education, practical training, quality customer support are some of the benefits of learning a course at DigiGrace.
Thus far, DigiGrace, a premier Google partner, has trained 1921+ trainees over 210+ batches.
The institute provides excellent digital marketing courses in Gurgaon. It also has a services wing, providing services in web design and development, digital marketing software, app development, and the likes. The courses on offer at Digi Grace include:
Digital Marketing.
Java Courses.
Cyber Security.
SAP Courses.
Business Analytics.
Share Market.
Advance English Courses.
Highlights of the course:
Name of the course: Advance Digital Marketing Course.
Duration of the course:
Course Fee:
Batch: The institute has regular and weekend batches, alternate day classes, and Sunday only batches.
Course Syllabus: This is an amalgamation of six courses and hence very extensive with over 60 modules.
Candidates learn to work with crucial digital marketing tools and get tools and software worth INR 76,908 free.
It is a 100% job-oriented program where candidates learn through live projects.
Internship and Placement:
Certifications: The course comes with many vital certifications which include:
9 Google certifications.
3 HubSpot certifications.
1 Facebook Blueprint certification.
Bing Certification.
24 x 7dm internship certification.
Industry recognized DigiGrace certification.
A regional group of institution SEO certification.
Contact Information:
Building No.1108 Subhash Chock,
Sector 47, Sohna Road,
Gurgaon-122018
Phone: 99999-13987
You might want to read our Digital Vidya Review to know more about digital marketing courses and what they offer.
SEO INSTITUTE
SEO Institute deals with the A-Z of online marketing skills training. The courses are as per candidate preference.
The institute provides ideal digital marketing courses in Gurgaon. It also offers free demo sessions for digital marketing training. SEO Institute delivers weekly, monthly, and quarterly programs. They have several certification courses on offer, which include:
Digital marketing training.
PPC training.
ORM Marketing.
SEO training.
SMM training.
Website Designing.
Highlights of the digital marketing course at SEO Institute:
Name of the course:
One Week Certification Program in Digital Marketing.
One Month Certification Program in Digital Marketing.
Three Months Certification Course in Digital Marketing.
Duration of the course:
One week, one month, and three months respectively.
Course Fee:
The one-week course is for INR 10,000/ + tax.
The one-month course is for INR 20,000/-.
The three-month course is for INR 54,000/ + tax.
Batch: Weekday and weekend batches are available
Course Syllabus:
The one-week course covers all critical aspects of digital marketing. Candidates learn core techniques in the classroom setting. There is also a special one-day class for doubt clearing post the one week. Topics include an introduction, SEO, SMO, Google Adwords, and a test.
The one-month course includes topics of website planning and creation, blogging, content marketing, etc.
The three-month course is extensive, educating candidates on the latest promotion techniques, marketing challenges, interactive workshops, and live projects. It is an in-depth course on digital marketing.
The training is by industry experts with updated courseware and one-on-one live project training.
Internship and Placement: there is a research-based internship with 100% job placement assistance.
Certifications: Candidates get a course completion certificate.
Contact Information:
761, 7th Floor, JMD Megapolis
Sohna Road, Gurgaon-122001
Phone: 97182-40005
ADVANCE DIGITAL MARKETING COURSE AT 99 DIGITAL ACADEMY
99 Digital Academy is a digital marketing institute providing great digital marketing courses in Gurgaon. Since its inception in 2013, 99 Digital Academy has been training corporates, freshers, and professionals in the domain of digital marketing.
Apart from digital marketing, 99 Digital Academy also provides training in data science. The academy is well-equipped with good infrastructure and excellent trainers. The institute also has digital marketing corporate training programs for businesses.
Highlights of the course :
Name of the course: Advanced Digital Marketing Course.
Batch: Online and offline batches are available with the flexibility of timing.
Course Syllabus: It includes all modules such as SEO, SMM, content marketing, website optimization, etc.
Candidates get individual attention, and training is by experienced faculty.
The training offers free ebooks and presentations and lifetime free retake classes.
Candidates get an in-depth understanding and work on live projects and assignments.
Certifications: Apart from course completion, candidates benefit from preparation for certifications from Google, HubSpot, and Facebook.
Contact Information:
M-1, Ground Floor, Old DLF,
Sector 14, Gurgaon-122001
Phone: 99995-56322
COMPLETE DIGITAL MARKETING COURSE AT DEVELOPERS NATION ACADEMY
Developers Nation is a leading education training platform. Amongst its various courses, it offers valuable digital marketing courses in Gurgaon. The academy has a tie-up with 15 colleges and has completed over 215 courses.
The academy provides courses and training in various segments, such as technical, personality development, and competitive exams. It also provides services like industrial training, summer and winter training programs, corporate training, campus training, and various workshops.
Under the technical courses are training programs like:
Digital marketing
Web development
Advance Java script
Basic computer course.
Graphic designing
Software courses.
Highlights of the course :
Name of the course: Complete Digital Marketing Course.
Duration of the course: 90 hours.
Course Fee: INR 44,000/-
Batch: The institute offers online and offline classes.
Course Syllabus: It includes up-to-date study material and an open-source toolkit. In-depth modules on:
Overview of digital marketing.
Website development.
Search engine optimization, both on-page, and off-page.
Video marketing.
Online advertisements.
Email advertisements.
Search engine marketing.
Facebook concepts.
Twitter concepts.
LinkedIn concepts.
Blogging.
Business lead generation.
Google analytics.
Ecommerce marketing.
Google Adsense.
Affiliate marketing.
The training includes live projects with a discussion, analysis, and guided execution.
Certifications: All trainees get the course completion certificate.
Contact Information:
U-46/19 Road, U Block,
Nathpur, Sector-24, Gurgaon-122002
Phone: 97115-45144
ADVANCE DIGITAL MARKETING COURSE AT SSDN TECHNOLOGIES
SSDN Technologies is a pioneer institute in the field of training and development. They offer a wide range of training in diverse areas. Of all the courses, they are famous for the digital marketing courses in Gurgaon.
Some of the varied courses at SSDN include:
Programming
Cloud computing
Mobile development
Software testing
Industrial training
Data science, and more.
The institute provides customization of all of its programs, making learning fun. They include practical activities, games, and discussions to ensure learning with a difference. With just over a decade of experience, SSDN Technologies are partners with top vendors delivering 300+ courses and having trained 30,000+ trainees.
Highlights of the course :
Name of the course: Advance Digital Marketing Course.
Duration of the course: The course is for 40 hours.
Course Fee: INR 25,000.
Batch: Instructor-led live interactive group training.
Course Syllabus: The course consists of 17 modules covering in-depth all the aspects of digital marketing.
One-on-One training comes at an additional cost.
The training involved intensive hands-on exposure.
Candidates get lab access, complete courseware, and experienced trainers.
Certifications: Digital Marketing course completion certification.
Contact Information:
M-50, Block M, Old DLF Colony,
Sector 14, Gurugram-122001
Phone: 99991-11686
DIGITAL MARKETING COURSE AT DIGITAL SKILL PORT
Digital Skill Port is a leading digital marketing institute. It offers quality digital marketing courses in Gurgaon.
The institute offers independent digital marketing modules training as well as, as a whole.
All programs include conceptual in-depth theory, practical, and assignments. It is also inclusive of case studies on four live projects.
Digital Skill Port offers in-house corporate training for organizations and educational institutions.
Highlights of the course :
Name of the course: Digital Marketing Course.
Batch: Online and classroom batches available.
Course Syllabus: The course is in-depth and is extensive. Some modules, apart from the core modules, are:
Market research and analysis.
How to target audience.
Introduction to HTML structure, website architecture, and website structure optimization.
The extensive module on search engine optimization.
Infographic marketing.
Ecommerce marketing planning.
Various channels of advertising and marketing.
The training includes live projects and four case studies.
Internship and Placement:
Certifications: Candidates get more than ten certifications that include:
Google AdWords certifications (six certifications).
Google Analytics.
Facebook Marketing.
Inbound Marketing.
Bing AdWords.
Email marketing.
Contact Information:
First India Place, 2nd Floor, Block-B,
Sushant Lok, Phase-1,
MG Road, Gurgaon-122002
Phone: 95609-82716
W3 TRAINING SCHOOL
An extension of Netscape India Pvt. Ltd, W3training School, is a digital marketing training institute. It offers various digital marketing courses in Gurgaon. To cater to the needs of students and professionals, it provides in-depth courses, short term/crash courses as well as a job-guarantee course in digital marketing.
Thus far, W3training School has 3970+ success stories to its credit with the placement of over 2370+ students.
Highlights of the digital marketing course at W3training School:
Name of the course:
Digital marketing with expert certification (it comes with available add-ons).
A diploma in Digital marketing with a certificate (it comes with multiple live projects and international certifications).
Digital marketing with 100% job guarantee (it includes eligibility test and has limited seats).
Duration of the course: The weekday course lasts for three months, and the weekend courses are for four months.
Batch: The courses are available on weekdays and weekend batches with flexible timings.
Course Syllabus: The course comprises 29 modules and includes all concepts from basic to advance.
A small batch size makes the training more effective.
Candidates get lifetime free retake classes, free eBooks, and presentations. They also get to work on live projects and assignments for better understanding.
Internship and Placement: Under the job guarantee program, candidates get an opportunity for internship and 100% placement. The fee for this program is 60,000-110,000. This program has a limited number of seats, 20/batch. It includes an online eligibility test, a telephonic round, a machine test, and a personal interview.
Certifications: Students get a course completion certification.
Contact Information:
M-45, (1st floor),
Old DLF Colony, Opposite Ganpati Honda,
Sector -14 Gurgaon-122001
Phone: 97173-22443
FAQs
What is the best digital marketing course in Gurgaon?
There are several top-notch digital marketing courses in the city. You should have a checklist in place when planning to enrol for a digital marketing course. Course curriculum, fee, duration are important criteria. Go for the institute that ticks all or most of your boxes in the checklist. The list here is of the top digital marketing courses online and offline.
What is the duration of Digital Marketing courses?
The duration for a comprehensive digital marketing program is around 3 to 6 months (12 weeks-24 weeks). Practical assignments, case studies are also included in the course.
What should be the criteria to choose a digital marketing course?
While choosing a digital marketing course, you should carefully check the curriculum, trainers’ qualification and experience, and the number of practical assignments incorporated in the course, internship opportunities. You should also check whether the fee is commensurate with the features provided.
What is the fee for Digital Marketing courses?
The course range can be very wide depending on the institute, the mode of training, and the brand name. The course fee for a detailed digital marketing course can be anywhere between Rs 25000 to Rs 35000.
What are the different concepts covered in a digital marketing course?
You have SEO, SEM, Social Media Marketing, Google Analytics, content marketing, advanced blogging, digital media, Email Marketing, among the main concepts covered in a digital marketing course.
What is the salary of a digital marketing professional?
The average salary for a digital marketing professional ranges from 2,00,000 to 6,00,000 with experience of up to 2 years. With experience the salary increases. It can go up to 15-20l per annum and even more provided you have the relevant skills. It also depends on the size of the organization you work for and your skills of adaptability with the dynamic digital industry.
SUMMING UP:
The Millennium City Gurgaon has come a long way over the past decade. A leading financial/industrial hub with many fortune 500 companies, there are immense opportunities career-wise in Gurgaon. With its proximity to Delhi, it is a city with futuristic goals. You can check out the top digital marketing courses in Noida as well.
As with other developed and digitally forward cities, Gurgaon also seeks adroit digital marketing professionals. The job scenario at Gurgaon is very lucrative, especially in terms of the digital marketing career. The average digital marketing manager salary in Gurgaon, Haryana, is INR 670,404.
So, if you are a resident of Gurgaon, in a dilemma about the trending digital marketing career, we hope this article has helped you. We have enlisted all the essential aspects that one has to look into before taking up a digital marketing course.
The above-mentioned digital marketing courses in Gurgaon are some of the best. Besides, you can browse through reviews to get an inside look at an organization and its curriculum. Reviews are often insightful and help individuals in decision-making. Short-term digital marketing courses in Gurgaon and elsewhere can help you earn relatively well.
At the time of writing this article, statistics from the popular job portal Naukri.com reveal there is a demand for 36,962 digital marketing jobs in Mumbai alone. Yes, that is right. It means there is enormous potential for a digital marketing career in Mumbai. With those useful insights, your next thought would be on how to proceed if you want to become a digital marketer. The answer is simple. Join a course from an institute of repute, learn the ropes of digital marketing, and ace it. We alleviate your worries and provide you with a list of the top 10 digital marketing courses in Mumbai.
SCOPE FOR A CAREER IN DIGITAL MARKETING IN MUMBAI:
At any given point in time, there is a massive demand for the digital marketing job profile. There are always plentiful opportunities, be it on Monster jobs, Times jobs, Shine.com, or LinkedIn jobs.
As per Payscale, the average salary for a digital marketing manager is 603,294 in Mumbai.
The career paths can include a Marketing executive, associate director in sales and marketing, or digital marketing director. You can also choose niche specialization careers.
By experience, the salary can go anywhere from 366K for one year experience, 493K with 1-4 years of experience, to 837K for 5-9 years of experience.
Further, the average salary for different careers under digital marketing apart from the digital marketing manager is as below:
Social media marketing, with an average salary of 595,999
Online marketing, with an average salary of 697,508
Search engine marketing, with an average salary of 617,633
Search engine optimization, with an average salary of 597,719
Content writer, 131k-514k
Data analyst, 200k-951k
The above career and placement insights reveal that digital marketing is a great option in Mumbai right now.
DIGITAL MARKETING FOR BETTER ROI:
With rising inflation, all businesses wish to use minimal resources. Resources that deliver sustainable solutions and add value to their company and economy at a holistic level. Enter, Digital Marketing, a one-stop solution for all online marketing woes. Businesses small and big are heavily reliant on digital marketing platforms in all aspects.
Digital marketing skills can help you:
Grow your existing business.
Land a job in the hot and happening digital marketing industry.
Have the edge over others if you are planning on a start-up.
The realm of digital marketing encompasses significant aspects of a business which include:
Use various social media platforms to reach out to a more expansive audience
Retarget customers, and much more.
One single course opens up an abundance of opportunities. You will get to learn about YouTube marketing, video marketing, affiliate marketing, content writing, blogging, social media marketing on different channels. Each of these subjects is a gateway to high paying jobs. The knowledge that you can gain is stupendous.
Many of the digital marketing institutes in India offer separate courses for SMM, SEM, PPC, affiliate marketing, blogging, etc., as one can pursue them as independent careers.
Let us now delve into the salient features of the top 10 institutes offering digital marketing courses in Mumbai.
IIM SKILLS
IIM SKILLS is an exemplary institutein the online training precinct. The institute provides an outstanding learning experience to students. It believes that there is no substitute for direct, hands-on, and one-on-one learning.
It is a student-centric institute that has laser-focus on empowering its students. IIM SKILLS endeavors to not just teach skills to its students, not only learn, but also make them earn from what they learn. Their courses are crafted and curated in collaboration with industry experts and hence invaluable with all the practical inputs.
With its headquarters in New Delhi, it has centers across India and even outside India. Whether it is their flagship course in content writing, the CAT coaching, or the digital marketing course, IIM SKILLS has established itself as an institute of repute.
All of its courses are exclusively online. If you are looking for digital marketing courses in Mumbai, look no further. IIM SKILLS offers the best digital marketing course.
Highlights of the digital marketing course at IIM SKILLS:
Course Name: Digital Marketing Master Course
Duration of the Course: Three-month course, 180 hours of intensive training.
Course Fee: INR 34,900 + GST.
Batch: It is exclusively online with the flexibility of weekdays or weekends.
Internship: Optional three-month internship.
Curriculum: The in-depth course comprises of 40 modules covering essential aspects of digital marketing.
Apart from the core modules, some modules of great value include:
Content writing
Advanced blogging
Digital infographics
Resume creation, and
Micro-video marketing.
Factors that make the Digital Marketing Master Course so unique include:
Tool-driven
Hands-on assignments
A small batch size to ensure personal attention
Lively interactive online sessions that give a classroom feel
Trainers with rich industry experience.
All candidates have access to the backup recordings for any missed classes on the learning management system.
Not only do candidates master essential digital marketing tools, but they also get tools worth 79K free.
Certifications: The institute Prepares candidates for 13 certifications and a Master certification from IIM SKILLS. These include certifications from Google, Facebook, and Hubspot.
The institute has a dedicated placement team and offers 100% job placement support. They also provide lifetime access to the training material via the LMS. They have a separate module on resume preparation to smoothen the transition from being just a digital marketing graduate to a digital marketer with employment.
Want to set a strong foothold in the digital marketing sphere? Check out these top google digital marketing course programs to gain an incisive knowledge of web marketing concepts.
Brand Partners of IIM SKILLS
Alumni reviews are a testament to the commitment and dedication of IIM SKILLS towards the students of the institute.
INDIAN INSTITUTE OF DIGITAL EDUCATION-IIDE
The Indian Institute of Digital Marketing is India’s premier school for digital marketing. Since its inception in 2016, IIDE is catering to the digital marketing industry requirements by training students to become future digital marketers. IIDE has an association with top schools in Mumbai and has four branches across the city.
The institute offers one of the best digital marketing courses in Mumbai. Their programs come under the categories of postgraduate, advanced certifications, video-on-demand courses, and short-term certifications. With just about four years in the industry, IIDE boasts of 70+ employees across four campuses, having already trained 20K+ students.
The institute follows a three-step learning methodology:
Learn the required skills.
Apply the skills to real-life business.
360-degree evaluation from peers and teachers.
Highlights of the digital marketing course at IIDE:
Course Name:
Postgraduation in Digital Marketing.
Certified Digital Marketing Course.
Duration of the course:
The PG course is for 11 months full-time with an intake of 30 students only. It is akin to an MBA in digital marketing and is an amalgamation of technical modules, managerial skills, and communication skills.
The certification course is for six months.
Course Fee:
The PG course is for INR 330,509 +taxes.
The certification course is for INR 115,000.
Batch: The PG course is full-time. The certification course is in‑class, thrice a week.
Internship: Both programs have 100% live internships and job placement opportunities.
Curriculum:
The PG course has 600+ learning hours, one-on-one mentorship, 28+ tools, and 13+ assignments.
A mandatory internship, career guidance, industry mentorship, and communication skills training are all-inclusive in this extensive program.
Interview training and a capstone project boost the confidence and capabilities of candidates.
The certification course is for 200 hours and has an option for a scholarship. Live projects, interactive sessions, industry insights, case studies, expert faculty, executive skills, and even managerial skills are a part of this training program.
Certifications: A course completion certification and preparation for certifications for Google Ads and Facebook Blueprint.
Operating for nine years and with eight branches, the School of Digital Marketing is a premium institute offering great digital marketing courses in Mumbai.
The dedication of the faculty, faith, hard work, and comprehensive training programs set them apart from the rest of the crowd. School of digital marketing offers courses not just in digital marketing but also in WordPress and brand management, which are complementary to digital marketing.
Highlights of the digital marketing course at the School of Digital Marketing:
Course Name:
Online digital marketing training.
Advanced digital marketing course.
Duration of the Course:
The online digital marketing course is for two months for a weekday batch and three months for a weekend batch.
Batch:
The online course has weekday and weekend batches with timing flexibility.
The advanced course is a classroom course.
Internship:
In the online course, candidates work on live projects and get an experience letter.
Curriculum:
The online course has 30 modules, including freelancing projects. The course curriculum is career-oriented and advanced, certified by industry experts. It includes hands-on live website creation and live campaigns. The training also includes career guidance, mock interview, and grooming sessions.
The advanced course has modules covering Amazon sponsored ads, Yahoo advertising, DBM, media planning, Google Products listing ads, etc.
Certifications:
The online course includes a course completion certificate along with preparation for five Google exams with certification and an internship certification as well.
Contact Information:
1st Floor, Above IDBI Bank, 5 Well Worth Society,
Bodke Building, N.S. Road, Near McDonald’s,
Mulund West, Mumbai-400080
Phone: 89073-35555
MARKETING COURSES TRAINING ACADEMY-MCTA
Marketing Courses Training Academy is an ISO 9001:2015 certified institute offering data science and digital marketing courses in Mumbai. Delivering quality education, the academy has trained 10,000 plus students with a faculty having 10+ years of experience. They have three learning centers with 12+ faculty members on board.
The academy has training programs for digital marketing, WordPress website, data science as well as certification courses for SMM, SEO, SEM, email marketing, and e-commerce.
Highlights of the digital marketing course at MCTA:
Course Name:
Master Program in Digital Marketing.
Executive Program in Digital Marketing.
Duration of the Course:
The Master Program includes 100 hours of intensive classroom training.
The Executive Program includes 70 hours of classroom training.
Batch: Both programs are classroom-based.
Internship: The academy provides a robust placement process with job offers and internships.
Curriculum:
The Master Program has 20 core modules with one year of free access to the workshops and placement portal. It includes hands-on training and working on live projects and learning about 30+ digital marketing tools.
The Executive Program has ten core modules and only six months of free access to the placement portal.
Certifications:
The Master Program comes with seven industry-recognized certifications.
The Executive program comes with five industry-recognized certifications.
Contact Information:
A1-301, Vertex Vikas Building, Next to Metro Station Gate Exit # 4, Court Lane Above A to Z Digital Prints, Opposite Railway Station, Andheri East, Mumbai-400069
Phone: 84484-40810
THE DIGITAL MARKETING TRAINING INSTITUTE
The DMTI offers one of the best digital marketing courses in Mumbai. It has been their mission since inception to provide best-in-class training. The design and delivery of the DMTI programs are by seasoned practicing marketers dedicated to helping novices.
The DMTI has training programs for digital marketing, digital advertising, social advertising, search engine optimization, search engine marketing, and programmatic buying and planning. They even have custom training programs for corporates and an impressive list of placement partners.
Highlights of the digital marketing course at the DMTI:
Course Name:
A postgraduate program in digital marketing (PGPDM, full-time).
Advanced program in digital media marketing (APDMM, weekends)
Digital by the day (DBD, weekdays).
Duration of the Course and Batch:
The PG course is full-time for one year.
The APDMM is for seven months on weekends only.
The DBD is for three months, thrice a week on weekdays.
Internship:
The PGPDM comes with a paid internship.
Curriculum:
The PGPDM course has four trimesters of three months each.
The first half of the program has 22 core modules and an in-depth understanding of digital marketing. The second half consists of the paid internship, a capstone project, and final placement.
The Advanced Program has 21 modules with a complete understanding of the current digital marketing landscape.
The DBD program has 108 hours (99 hours of training and 9 hours of evaluation) and syllabus covered in 11 modules.
Certifications: The course includes seven job-relevant certifications in the PGPDM course.
Optron Academy is primarily into digital marketing training and provides one of the best digital marketing courses in Mumbai. It also offers other digital marketing related short-term courses in search engine optimization, Facebook Ads and Google Ads, and Social media marketing for business owners.
With seven-plus years of excellence, and a 98% placement record, Optron Academy has experienced and passionate trainers who teach with a 100% practical approach.
Highlights of the digital marketing course at Optron Academy:
Course Name:
One month fast-track digital marketing course (Google Ads, Social Media, and Facebook Ads).
Advanced digital marketing course with placement and internship (complete digital marketing with internship and job).
3-in-1 digital marketing course with certification and internship (digital marketing + affiliate marketing + blogging).
Duration of the Course: The advanced digital marketing course is for three months and has 90 hours of training and 90 hours of assignments.
Batch: Classroom training. You can choose from morning, afternoon, or evening batches.
Curriculum: It is an interactive learning program by experts with the latest course material in 40 modules and placement support. The training includes a 100% practical approach with live projects and live assignments and 10 case studies. Candidates can expect resume building and interview preparation support as well. The program includes 150+ tips and tricks with notes, free access to webinars, lifetime access to video tutorials, and mock interviews.
Certifications: The academy provides a course completion certification and prepares students for various digital marketing related certifications from Google.
Contact Information:
217, Accord Classic, Aarey Road,
Goregaon, Mumbai=400063
Landmark: Above Anupam Store
Phone: 9821472185
THE BRAND SALON DIGITAL MARKETING INSTITUTE-TBS
The TBS Digital Marketing Institute is an initiative of The Brand Salon digital marketing agency. The idea of a training institute was conceptualized in 2011 to bridge the gap and cater to the growing demand for digital marketing professionals.
Having arisen from a digital marketing agency, it provides one of the best digital marketing courses in Mumbai. Being in the profession themselves, they have crafted hands-on programs to educate wannabe digital marketers.
Highlights of the digital marketing course at TBS digital marketing institute:
Course Name:
Advanced Program in Digital Marketing (APDM).
Digital Marketing Certificate Program (DMCP).
Full Stack Digital Marketing (FSDM).
Duration of the Course:
APDM is a six-month master course.
DMCP is a four-month certificate course.
FSDM is a three-month certificate course.
Curriculum:
The APDM covers advanced digital marketing skills in over 30 modules. It is inclusive of pitch presentation, spreadsheet, story-telling, blogging, digital PR, managerial skills, and programmatic buying apart from the core digital marketing modules.
The DMCP covers the syllabus in 20 modules, 30 tools, LMS, job portal, and 100% placement.
Up-to-date comprehensive syllabus with a digital library, a job portal, and interview preparation are all-inclusive.
There is hands-on experience with live projects and case studies.
The TBS institute has to its credit, years of agency experience, and hence provides better in terms of quality.
Contact Information:
Office No: 15, Hind Services Industrial Premises Co-operative Society Ltd.,
Chandrakant Dhuru Vadi, Off SVS Road, Opposite Chaitya Bhoomi,
Shivaji Park, Dadar (West), Mumbai-400028
Phone: 91362-79810
OPERATING MEDIA
Operating Media is one of the leading digital marketing training providers in India. They cater to courses about internet marketing and offer customized workshops and corporate training.
The faculty at Operating Media are complete professionals with experience in the digital marketing domain. It is one of the top institutes offering digital marketing courses in Mumbai. They have so far conducted 1200 batches, training over 7500 candidates.
Highlights of the digital marketing course at Operating Media:
Course Name: Advance Diploma in Digital Marketing (ADDM).
Duration of the Course: 90 hours.
Course Fee: INR 26,000.
Batch: Flexible timing with weekend and weekday batches.
Internship:
Curriculum: The comprehensive course comprises 34 modules with in-depth training on all aspects of digital marketing.
Trainers give personal attention to each candidate and take limited candidates per batch.
Candidates can expect stress-free and professional training.
There is an option of cover-up sessions for missed classes.
The institute also has a web and android student portal.
Certifications: The course includes 10+ certifications, including diplomas and Google certificates.
Contact Information:
B-1, Shruti Sagar, Old Police Lane,
Opposite Bus Depot,
Andheri (E), Mumbai-400069
Phone: 93199-77749
COMPUFIELD COMPUTER INSTITUTE
Compufield is a computer institute operating since 1985. It offers a wide variety of courses including:
Multimedia
Designing
Video editing
Web designing and development
Digital marketing
Software programming
Financial application
Office automation
Digital DJ course
Kids courses
With a rich experience of almost 35 years, it offers one of the best digital marketing courses in Mumbai. The institute provides fast track or regular classes, custom-made as per student preference. Personal counseling and international quality education with courses to suit every age group are some of the benefits of training with Compufield.
Highlights of the digital marketing course at Compufield:
Course Name: Advanced Diploma in Digital Marketing
Duration of the Course: 60 sessions, three months.
Course Fee: INR 25,500.
Batch: Weekday/weekend/fast track sessions.
Internship: The course has 100% Internship and placement support.
Curriculum: The comprehensive training has 60+ hours of learning sessions with 21+ in-depth modules.
There are 15+ hours of live projects.
Apart from the core aspects, the course includes training in e-commerce marketing, webinar marketing, creating infographics, basics of HTML, etc.
There are some combo courses in the digital marketing field, such as:
Advanced diploma in digital marketing and web designing for INR 34,000, a three-month course with an internship.
Masters Diploma in Web Designing and Digital Marketing for INR 48,000, a six-month course with an internship.
Professional Diploma Program in Editing, Web Designing, MIS, & digital marketing for INR 65,000, a nine-month course with an internship.
Contact Information:
Chinoy Mansion, First Floor, Block #2,
Opposite St. Stephen’s Church,
Warden Road, Mumbai-400 036
Phone: 98201-34058
DIGITAL MARKETING TRAINING INSTITUTE-SOFTPRO
DMTI-Softpro is a division of Softpro IT training institute. Since its inception in 2009, the DMTI-ADMD course has become hugely popular. It is one of the best digital marketing courses in Mumbai. The academy provides for in-class training and online video training.
It has three centers in Mumbai and has accomplished training of 6723+ students in over 207+ batches. The institute has training courses in digital marketing, internet marketing, and social media marketing. It has separate courses for international students.
Highlights of the digital marketing course at DMTI-Softpro:
Course Name: Advance Digital Marketing Diploma.
Duration of the Course: Three-month course.
Course Fee: INR 27,500.
Batch: Flexible with weekday/weekend/online/classroom and even fast track course option.
Curriculum: 30 modules cover the extensive syllabus. It includes:
New-age marketing
Content writing
Design graphics
Influencer marketing, etc., apart from the core digital marketing subjects.
The course has a structure of 80% practicals with work on live projects and campaigns.
Certifications: Candidates get ten certifications.
Contact Information:
Pearl Plaza, 7th Floor, Office No.704,
Just Outside Andheri West Station-Next to New McDonald’s
It an only a 1-minute walk from Andheri (W) Station, Mumbai-400058
Phone: 93243-47326
FAQ’s Related To Digital Marketing Courses
What are the fees for a digital marketing course in Mumbai?
Fees for digital marketing courses in Mumbai are INR 29,900 to 34,900 depending upon institutes’ course length, content covered, delivery format (online-offline), and trainers’ quality.
Which is the best digital marketing course in Mumbai?
According to industry leaders and professional bloggers, IIM SKILLS is the best digital marketing institute in Mumbai for its overall course quality and placement support. In the recent survey by CourseDekho.com IIM SKILLS positioned Ranked 1 wherein IIDE and UpGrad have successfully positioned the next rankings.
How many months is a Digital Marketing Course for?
It takes 3 months to learn digital marketing core modules and further 3 months to practice digital marketing. Some slow learners can expect 6 months to learn digital marketing and the next 6 months to practice it. Overall an individual spends close to around 200+ hours learning digital marketing during their course tenure.
What is the salary of a digital marketer in Mumbai?
On average digital marketers in Mumbai earn INR 20,000-25,000 as their monthly take home with the other perks of an employer. Being a financial hub of India, Mumbai provides the best career options to freshers in the digital marketing industry.
IN CONCLUSION
The above is a research-based list of the top 10 digital marketing courses in Mumbai. More and more people are taking up digital marketing as a mainstay career. Hence, more and more institutes are offering digital marketing in-depth courses such as a diploma or at a postgraduate level. The extensive and long-term programs inevitably come with:
Mandatory internships.
Better practical learning.
Assured job placements.
For people who know for sure, they want to belong to this dynamic field of digital marketing; the long-term programs are the best investment in terms of time and returns as well. For people looking at digital marketing to up-skill themselves to stay relevant, or to do digital marketing as a side hustle, the short-term courses are an excellent and wise choice. Nevertheless, when it comes to digital marketing courses in Mumbai, the Mumbaikars are spoilt for choice.
Are you planning to jump onto the bandwagon of content writing? If yes, you need to join a premium institute that offers you the best professional training in content writing. For aspiring content writers residing in Chennai, below is a research-based list of the top 7 content writing courses in Chennai. We bring you the course syllabus and other vital features offered at each of the institutes, making your work easier.
Content Creation is the foundation of digital marketing. Digital marketing is a dynamic field, and so is the sphere of content writing/creation. Content creation, as HubSpot puts it, “is the ultimate inbound marketing practice.”
Every piece of content you create should be carefully curated and woven seamlessly around business goals. Content has the power to make or mar a business. Great content that is of value to the customers is what makes for a successful digital marketing strategy.
The main aim of content creation is to provide information and build rapport with the customers. It involves engaging with the target audience using various communication channels.
Content creation is also the distribution of valuable, relevant content via websites, social media platforms, and more. The ultimate goal of content creation is brand awareness and conversion of leads into sales.
Must know about the other rewarding courses in Chennai:
The evolving digital marketing scenario has led to an unprecedented demand for talented content writers. The scope of a content writer is more significant now than ever before. Today, merely waxing eloquent without guidance on the target audience is pointless. A content writer’s job profile changes with changing trends and technologies.
So then what is relevant in today’s digital world? The answer is, SEO Content Writer. Yes, with SEO gaining more and more importance on the digital platform, you need to become an SEO content writer to remain employable.
SEO Content Writing
SEO or Search Engine Optimization is the magical and crucial ingredient of digital marketing and content marketing. In simple words, it is just a process of making sure your content is optimized for relevance and search. It should be easy to understand, and easy to find on the search engines.
The more relevant your content, the more quickly it solves user queries and the more authority it gains on the search engines. It is as simple as that—no complicated digital marketing jargon.
SEO is responsible for the ranking of a website. Writing with SEO guidelines ensures you rank high on search engines like Google and Bing and get more visitors and audience. For an SEO content writer, it is imperative to write content with:
A focus on what the reader wants to know.
Write crisp and grammatically clear content.
Use SEO keywords in the content in a natural way, avoiding overstuffing.
Keywords are the key factor in SEO. They may either be words or phrases. What are these keywords? They are the search words or phrases that people type when they want information about something on the internet.
Taking an example, if a reader is searching for information on how to train a Labrador puppy, they might use words like “training a Labrador,” which then is a keyword phrase. Excessive use of keywords is an absolute blunder. Always use them naturally, maintaining content relevance.
So, as an SEO content writer, you should focus on writing for the audience. Use keywords or keyword phrases naturally. You may use keywords to outline your content or even incorporate some natural keyword phrases as headings.
Having understood the importance of SEO in content writing, let us now move on to explore some of the good institutes that offer content writing courses in Chennai.
Chennai, the capital of Tamil Nadu, like its metropolitan counterparts, has the right balance of rich cultural history and urban lifestyle. Chennai has embraced globalization with open arms. With the nickname of Detroit of Asia, Chennai is the auto hub of India. It is a famous city for both manufacturing and service industries, not to forget the many IT giants.
The various industries in Chennai have been a driving force in job creation. Globalization, too, is spearheading a digital revolution, and that is creating many new job markets. The job market for content writers is ripe in Chennai right now. It is the right time for aspiring content writers to take that plunge, for content writing is here to stay.
All information is content, and content can never cease to exist. Blogs, websites, podcasts, music, video content, newspapers, social media posts, e-commerce portals, all of these myriad sources of information and entertainment thrive on content.
With that being said, let us go through the details of some institutes that can prepare you for a job in content writing. Though you may be a closet writer and have a flair for writing, in today’s competitive digital world, you need better skills.
IIM SKILLS is an institute that offers skill development courses, skills that enhance your career. These courses are for working professionals, entrepreneurs, students, and even homemakers.
The course design and structure are entirely job-oriented, thus preparing you to earn within a short period of course completion. Enriched with all the practical knowledge and experience, it makes aspirants industry-ready.
IIM SKILLS is a global leader in online education services, with its flagship course being the Content Writing Master Course. The other upskilling course on their portfolio is that of digital marketing, which is in high demand today. Academically, they also provide CAT coaching for candidates aspiring to enter the IIMs.
IIM SKILLS provides world-class education yet at affordable prices. All of their courses are through the online platform and self-paced programs. It is absolutely the top content writing courses in Chennai.
The institute offers a demo class. Once convinced, you can enroll in the course. The Content Writing Master Course, as the name suggests, is the most comprehensive course on content writing that covers all crucial aspects of becoming job-ready.
Module 3) Digital Content (Articles, Blogging, Web Pages)
Module 4) Copywriting
Module 5) Marketing Collaterals
Module 6) Email Writing
Module 7 Social Media Writing & Video Scripts
Module 8) Creative Writing
Module 9) SOP & Business Listing
Module 10) Legal Writing
Module 11) Technical Writing 101
Module 12) SEO (Search Engine Optimization)
Module 13) Content Marketing
Module 14) Affiliate Marketing & AdSense
Module 15) Freelance Content Writing
Module 16) Resume Writing
Salient Features of the Course:
The course is instructor-led on the online platform via Zoom conferencing software.
The course fee is INR 16,900 + GST and is for one month. It covers four weeks/16 hours of live classroom training with 60 hours of practical training and assignments.
For students who are unable to attend any live sessions, there are backup classes in the form of recorded sessions.
The faculty has 10+ years of industry experience and is the best in the field, guiding you at every step through the technical aspects as well.
The Learning Management System is the online repository of all the course material, and candidates have lifetime access to it.
The course comes with a 100% money-back guarantee, a feature that no one else in the industry offers.
Certifications:
The institute provides globally accredited certifications, including a content marketing HubSpot certification, which adds immense value to your job profile. The Content Writing Master Course at IIM SKILLS is truly meaningful and outstanding.
FITA or Focus’d IT Academy is a training and placement company in Chennai. Managed by IT veterans, having more than a decade of experience, they have their centers in Bangalore, Chennai, Madurai, and Coimbatore.
With 120+ courses, 500+ expert trainers, and 600+ placement tie-ups, FITA prides itself on training an impressive 20,000+ students in various programs.
FITA provides training in software development, mobile, web development, cloud, artificial intelligence, big data, cybersecurity, digital marketing, languages, finance and accounting, and so on.
A friendly environment and a focus on individual needs make FITA a famous institute. For the same reasons, it is one of the top content writing courses in Chennai.
Salient Features of the course:
The content writing course in Chennai at FITA helps aspiring writers imbibe all that is necessary from professional trainers and transform into successful content writers themselves.
The faculty comprises trainers with 12+ years of experience.
The course has the right blend of theory and practical sessions.
The course is for 60+ hours, and course timings are flexible.
The fee is affordable and involves real-time projects and case studies.
The course is inclusive of interview tips training and resume building along with support from their placement cell.
Each batch comprises only five to six members.
The course curriculum includes:
Fundamentals of content writing.
Grammar essentials for great content.
Stages of content writing.
Designing tools.
SEO content writing.
Writing Ad copies that convert.
Writing Ad copies for Google search ads.
Landing page content.
Web content writing.
Blog content writing.
WordPress set up and mastering WordPress.
Email content writing.
Technical writing.
Social media content writing.
Press release.
Article writing.
Content publishing and basic marketing techniques.
Address and Contact Information:
The institute has branches in Velachery, Anna Nagar, T. Nagar, and Tambaram.
Spark Academy in Chennai offers various courses such as HR training, content writing, payroll training, event management, taxation, interior designing, and soft skills training.
At Spark Academy, the course material is as per industry standards with the latest updates. All the training is practical with real-time scenarios. The trainers are professionals with at least two decades of experience.
Spark Academy provides career opportunities to the students upon course completion through their client organizations.
All the programs focus on job orientation and are tailor-made as per the industry. Spark Academy is also one of the top content writing courses in Chennai.
Salient Features of the course:
The course is for one month either on weekdays or weekends.
The batch timings could be 10 a.m. to 1 p.m., 2 p.m. to 5 p.m., or 4 p.m. to 7 p.m. The course fee is INR 6,000.
The academy also offers custom fast-track training or full-time batches.
The course curriculum involves:
Fundamentals of writing.
Writing it right.
Writing process.
After writing.
Any graduate with a flair and passion for writing is eligible to take this course.
Spark Academy offers 100% placement support and interview tips and guidance as well.
Payilagam is a software training institute in Chennai. It focuses on enabling individuals to learn practical skills to bridge the gap between education and employment. Quality training with a focus on trainees, adopting a realistic approach, Payilagam believes in continuous improvement.
Payilagam has training programs in software testing, mobile applications, admin training, networking, cloud computing, web designing, etc. They have YouTube tutorials for students to go through before choosing their institute. Payilagam is popular as a content writing training institute as well, in Chennai.
Salient Features of the course:
The course provides candidates with expert training to develop writing skills.
The course syllabus includes:
Expressional basics.
Content writing essentials.
Advanced expression.
Effective web content writing techniques.
Different types of writing.
The writing process.
Ethical norms in content writing.
The institute also helps candidates with mock interviews, resume preparation, and placements.
The trainers are professionals who provide real-time training with an individual focus on every candidate.
The emphasis at Payilagam is on practicals.
Address and Contact Information:
Payilagam Software Training Institute
No #7, Vijaya Nagar 1st Main Road,
Velachery, Opposite to Park,
Chennai-600042
Phone: 83447-7733
88837-75533
A few more in-demand courses for career development:
Adwants Digimac is a DMI licensee. It is primarily an IAC (Industry Advisory Council) approved course provider in Chennai, providing digital marketing courses. The institute aims to emerge as a thought leader in providing digital marketing courses.
It believes that the digital marketing domain needs more qualified professionals and, towards that end, offers in-depth courses to its students.
Adwants Digimac is a brainchild of Adwants Creatives, which is a prevalent branding and digital marketing firm providing its services to businesses across spectrums. The courses on offer at Adwants Digimac include digital marketing, SEO training, social media marketing, PPC training, content writing, and affiliate marketing.
With an impressive clientele, Adwants Digimac also comes to the list of the top content writing courses in Chennai.
Salient features of the course:
The Content Creation Expert Course is short and intensive for 15 hours.
It includes writing assignments to practice various forms of content writing.
The course consists of tips and tricks to improve grammar and language skills.
The course modules are:
Scope of content creation.
Blog writing.
Writing for social media.
Writing for websites.
Importance of SEO and SEO-friendly content.
Email marketing.
How to improve one’s English grammar?
Introduction to technical writing.
Introduction to content strategy.
The training can be classroom or virtual training. There are convenient batches and timings for working professionals.
Address and Contact Information:
2nd Floor, Old No-103, New No-45,
Eldams Road,
Teynampet, Chennai-600 018.
Phone: 044 48599556
6. ZUAN EDUCATION
Zuan Education is the academic training wing of Zuan Technologies which is a services firm. The academy has 50+ courses catering to the requirements of the employable workforce. It has an impressive faculty of 200+ trainers.
The plethora of courses can cater to almost any segment of students and professionals. Their courses include digital marketing, content marketing, web designing, software development courses, SEO training, mobile app development, data science, business productivity courses, etc.
With 10+ years in the academic training industry, Zuan Education easily qualifies to be on the list of the top content writing courses in Chennai.
Salient Features of the course:
The content marketing training starts at a fee of INR 6,999. There are options for individual training, online training, and custom training, for which you need to contact the institute for pricing.
Key features of the course include a custom syllabus, live project training, industry expert faculty, doubt-clearing sessions, and intensive training.
There is a free demo class available. Every candidate gets individual attention.
The course, which is for 20 hours, provides career guidance as well.
The content marketing course syllabus includes:
Content marketing overview and strategy.
Content marketing channels.
Writing messages and creating content.
Getting your message into the media.
Content strategy and challenges.
Blog marketing.
Social media marketing channels.
Image marketing.
Video marketing.
Article and press release marketing.
Email marketing.
Event marketing.
B2B marketing.
The course has exposure to live projects, dedicated faculty, and periodic evaluation and feedback on the assignments.
The course is for ten days with flexible timing of two hours a day for the weekday batch and four hours a day for the weekend batches.
There is also an option of live instructor-led online training via Skype and Teamviewer.
There is placement assistance upon course completion.
Address and Contact Information:
New No. 61, Old No. 36, Arcot Road
2nd Floor (S2), Kodambakkam,
(Opposite to Chennai Mobiles),
Chennai, Tamil Nadu-600024
Phone: 90255-00600
7. PRODIGITAL MARKETING COURSES
Prodigital Marketing Courses or PDMC primarily has training courses in digital marketing. The institute trains marketing professionals, students, freshers, and graduates alike and transforms them into digital marketing experts. They have the option of a free demo session.
The institute offers courses in digital marketing, SEO, social media, e-commerce, email marketing, content marketing, affiliate marketing, Facebook marketing, blogging Adsense and Google Analytics, Google Adwords, and YouTube marketing, amongst others.
As evident, it offers specialization courses in the most in-demand skills. With rich experience in the education and training sector, Prodigital Marketing Courses also is one of the top content writing courses in Chennai.
Salient Features of the course:
The content marketing training at PDMC is excellent with highly competent trainers, live projects, and practical classes.
It provides industry-valid certifications, mock interviews, and even resume feedback.
There are 100% internship opportunities, 100% practical classes, and 100% job placement.
The mode of training can be classroom, online, or corporate training.
The training is instructor-led, two hours a day on weekdays or weekends, with 100% mentor support from industry experts.
The institute provides support upon course completion for jobs.
Upon course completion, trainees get a globally accepted certification.
The course syllabus includes:
Basics of content writing.
How to brand your business.
Who is your target audience, and how to focus on them?
Content ideation.
All formats of content marketing.
How to publish your content on relevant digital platforms?
Ways to promote your content.
Building digital marketing funnels to convert potential audiences into customers.
Finally, measure the results and impact of your created content.
Address and Contact Information:
New No 126, Old No 71,
1-A Race View Towers,
Opposite to Metro Railway Station, Anna Salai,
Guindy, Chennai, Tamil Nadu-600032
Phone: 9962097767
FAQS
1. Which is the best among the best content Writing courses in Chennai?
Considering all the important criteria like faculty members, job support, training pedagogy, curriculum, post-placement support, student reviews, and testimonials, we rank IIM SKILLS in Position 1 for Content Writing Courses In Chennai.
2. Will there be 100% Placement Assistance Once I complete the complete content writing courses in Chennai?
Several institutes offer placement guarantees, interview assistance, and resume preparation. We recommend you to check with the institutes regarding the same.
3. What Is The Average Fee for Content Writing Courses In Chennai?
The Average Fee for Content Writing courses is anywhere between Rs 10000 to Rs 20000 for a duration of 1 month to 3 months (4 weeks-12 weeks).
4. What is the best way to start a content writing career?
The best way to start your content writing career would be to sign up for an intensive content writing training course. Thereafter, create your own website. This will enable you to create content around your niche. Disseminate it on different online channels. Relevant and high-grade write-ups will get you awareness.
Wrapping It Up:
Undoubtedly, content writing is a lucrative job today and will continue to be so for a while now. If you are planning on a career shift or even if you are embarking on content writing as a side hustle, it is advisable to join an institute.
A reputable institute will give you the knowledge and resources that no amount of freely available resources online can. If you are good enough, you may even land an internship or job. As evident, the best content writing courses in Chennai institutes offer job placement or at least assistance in job placement.
Weigh the pros and cons and see what works for you. The first step to a career in content writing is taking up that professional course to learn the nuances.
Digital proliferation has ensured that content writing today is one of the most lucrative careers that an individual can choose to pursue. It is one of the most stable means of earning among the different digital marketing modules. A Content Writer who is just starting as a fresher can earn anywhere up to 20k per month, which increases with experience and your acumen like any other profession. In this article today, we are going to draw a comparison between two leading content writing institutes – IIM Skills and Henry Harvin to help you decide which course can be more beneficial to you.
Before we move to the comparative study, let’s delve a little into what content writing entails and how an immensely rewarding career in content writing can be.
Content is the mainstay for any brand, product, service, and organization. It is the element that binds companies and their customers globally. Content is interactive intrinsically, which means that it is the engaging factor for a business and its potential customers.
Now, the content has been around for a very long time but with the mushrooming of digital channels and expansion of the internet the utility of content has increased manifold.
It is the dissemination of information relevant to your consumers. It involves creating articles, blog posts, and informative videos about your product that helps them to make an educated decision regarding your product or service.
In simple words, content writing is the backbone of any successful organization that cares about its existing and potential customers. It is creating and distributing information that apprises customers about the unique qualities of your brand.
Content can be mainly classified into the following types
Blogging
Case Studies
White Papers
Long-form Content
Infographics
E-books
Videos
Listicles
Interviews
Social Media Articles And Posts.
Today, audio-video and a combination of both are created to have the maximum impact on leads to be able to turn them into conversions. However, you need to be able to create content optimized for search engines (Google, Bing, Yahoo) to be able to reach the maximum number of people.
It requires you to carry out proper research to incorporate keywords into your article and keep it as succinct and relevant as possible.
Why should you take content writing?
The content writing course opens up a plethora of opportunities for you to explore. It gives you a whole new perspective on career avenues and helps you to get the job of your choice.
As reiterated time and again, content is crucial, and sometimes the most vital aspect of any marketing endeavor. It is also a skill set that is here to stay.
Can you think of a product or service that does not require the content of any form to disseminate useful information about the same? You are right. You cannot.
Moreover, since the nature of content writing as a job is flexible, you can take up a role as freelancers, bloggers, and can work from the comfortable space and ambiance of your home. You are not bound to an office chair and desk and can work with complete freedom.
Content writing allows you to write on a variety of topics and keep your interest and intrigue going. It helps you to express yourself through written content, visual content, or a combination of both. It helps to channel your inner creativity. Hence, You can build a very prosperous career in content writing
Since content writing is one of the most popular professions today people want to take up content writing courses to propel their careers towards greater prospects. These content writing courses provide job oriented courses that enable even novices to get a foot in the door with a proper understanding of the content writing process.
Types of Content Writers
The different content writing institutes provide you with tips Strategies and techniques to become proficient content writers for different businesses in organizations. Let’s get a peek into the types of content writers available on the web.
There areSEO Writers who are concerned with writing content that ranks high on search engines. They write useful content with the help of Keyword research, and incorporation of those keywords into the content copy
Then you have theLead generation Writers. This particular set of content writers is concerned with getting the attention of prospective consumers to create more sales. They create content in a way that inspires people to make purchasing decisions.
Technical writerswrite for the specific field of the genre like Information Technology, software, user manuals, specifications for appliances. They write technical content and also help simplify the jargon used in different technical copies for the common man to comprehend.
For example, technical and technological writers can help someone understand the mechanics of an appliance through their simplified content writing.
Then you have Social media writers who create social media content to reach the target consumers through the variety of channels available. They also write content suitable for Omni-channel marketing.
There are several different content writers for business, legal, corporate social responsibility, academic writers, White papers, E-books. All of these require proficiency and comprehension of the character of the content. Content Writing Institutes can help you achieve competency in writing them.
Let’s come to the two leading institutes that provide high-quality content writing courses. You can consider both and decide which is the best institute suited to you.
Since its Inception in 2014, IIM Skills has been committed to delivering the best online courses for people from various walks of life. They are an eminent global online education provider boasting of having trained more than 4300 professionals from 30+ countries. They have also conducted more than 1000 Training programs.
The faculty is comprised of industry experts who have had more than 10 years of experience working in the digital marketing sector, creating winning content for eminent brands and corporate giants. They are considered an authority in content creation and Marketing.
The Master Certification provided by IIM SKILLS is globally accredited and provides great value to the students who dream to have a great career in Content Writing. The reviews for the Course is extremely positive. It has managed to stay the most popular institute for content writing for the past few years.
Henry Harvin Fact #1
Henry Harvin Education, which started in 2013 has been a pioneer institute in content writing courses in South Asia. However, with time, they have branched out to other several courses like data visualization, business intelligence, machine learning, finance or marketing management, and Analytics.
Henry Harvin is known for its excellent trainers with more than a decade of experience. These seasoned experts are thought leaders in their respective fields.
Therefore, it can be deduced that both these institutes have a stellar record of creating efficient and highly competent content writers through their content writing courses.
Certification of Henry Harvin has affiliations from the content writing association of India, Government of India as well as American Association of EFL among others.
Both the institutes provide excellent globally recognized Certifications to get the desired job.
2. Course Curriculum
IIM Skills Review For Curriculum #Fact 2
IIM Skills the leading content writing course provider has the most thorough curriculum with over 12 modules with several subparts that help you to have any incisive understanding of content writing.
The course is called the Content Writing Master Course. (CWMC)
Apart from the Master Certification in content writing, IIM Skills also provides training for Hubspot Content Marketing Certification. After the training program, you can appear for the Hubspot Certificate for Content Marketing. Upon successfully clearing the exam, you will get the certification from the Hubspot Academy.
You learn about the various types of content like writing blogs, writing product descriptions, capturing leads for subscribers, creating social media pages, monetizing your writing skills as a freelancer, using infographics, building your brand among other pertinent components.
The course encompasses all the essentials of content writing and marketing that can help you land a job as soon as you complete your course and examination.
The types of content you will learn are articles, blogs, ebooks, commercial pages, and copy, business listing, academic institution, product, press release, product description, social media post, etc.
The pedagogy is 100% practical oriented. It emphasizes job-driven projects that will help you to strengthen your content writing abilities from the very first session.
Henry Harvin Review For Curriculum #Fact 2
Henry Harvin provides content writing course that goes by the name of Content Writing And Creative Writing Course (CDCW)
Henry Harvin has a total of six modules with several subparts to give you in-depth knowledge of content writing.
The six modules are
Language Skills
Internet Skills
Creative Business
Technical, Medical, Social Media, Essay, EBook, Blog Copy, And White Paper Writing
Academic And Research Writing
Designing Cover Pages
Setting Up Themes
WordPress Project Reports
Question Banks
Communication And Content Strategy
Earning From Content Writing.
They have developed courses based on crucial language skills for professional content writing. Henry Harvin is also known for creating a content strategy to reach target consumers.
Though both the institutes have very crucial elements covered IIM Skills comes with an additional Hubspot Certification Preparation that can help you get the coveted certificate from Hubspot. Here, IIM SKILLS has a slight advantage over Henry Harvin.
3. Content description
IIM SKILLS Reviews For Course Content Fact #3
The content writing course comprises 16 hours of lectures, with 60+ hours of practical assignments. The main advantage of the classes is the accessibility of the sessions whenever you want through their e-portal
They provide access to content marketing tools worth Rs 35000 free. You get to learn about a variety of tools like
Several WordPress Plugins
Integration Of Web Hosting
WordPress
Buffer
Tweetdeck
Ubersuggest
Compress Now
Small Seo Tools
Google Keyword Planner
Keyword Finder
Rankwatch Gmetrix
Answer The Public
Plagiarism Detector
Grammarly
Hemingway App And Others.
The course covers the most relevant topics related to content marketing like understanding the pattern and behaviour behind your web traffic, creating landing pages, content delivery network setup, exploring topics to write about, selecting a niche, developing your brand, monetizing your writing skills, understanding of social media listening tools, content engagement techniques, setting up contact form, Google local pages, avoiding plagiarism, setting up accelerated mobile pages to name a few.
Henry Harvin Reviews for Course Content Fact #3
Henry Harvin’s course is 32 hours of live online training and 24 hours of live online brushup sessions. They also have an offline mode of education but the curriculum is the same.
Henry Harvin teaches writing on 30 content types that include academic, personal, social, Search Engine Optimization, white paper, and others. The content formats, styles, tones, keyword research, social media leveraging, types of content, buyer persona, case studies, etc.
We can see that IIM SKILLS has a clear charted course structure that prioritizes understanding the nitty-gritty of the entire content marketing system. It covers more aspects of the content system than Henry Harvin. It is more exhaustive.
4. Course Delivery
IIM SKILLS Reviews for Course Delivery Fact #4
IIM SKILLS has 4 weeks of live online classroom training with interactive sessions. That is 4 weeks of intensive training on all the core concepts of Content Writing
Henry Harvin Review For Course Delivery Fact #4
In the same way, Henry Harvin has online as well as classroom training for their 32-hour training on Content Writing.
For Content Writing education, classroom programs are not a prerequisite to learning it efficiently. All the digital marketing activities of an organization are carried out in the online space. Therefore, a reputed online Institute can impart better education. with more focused content than a classroom-based on-campus program.
Therefore having a classroom program is immaterial for a student of a content writing course. IIM SKills and Henry Harvin both have exceptional online virtual classrooms.
5. E-portal Accessibility
IIM SKILLS Reviews For LMS #Fact 5
One of the main features of IIM Skills is they have lifetime access to the learning management system (LMS). This means, that students can access the course curriculum, lectures, presentations, reading materials, and everything discussed in the classes for free forever.
Henry Harvin Review For LMS Fact #5
The Henry Harvin brush-up sessions are accessible to students for 1 year after which you have to pay to access the sessions. Their e-learning management also includes recorded videos, games, and case studies.
This is a major area where IIM SKills scores better than Henry Harvin. Since you have lifetime access to content, students can rely on IIM Skills LMS for doubt resolution and confusion whenever they want.
6. Course Fee and Duration
IIM SKILLS Review For Fee #Fact6
IIM Skills has one of the most comprehensive in-depth curricula for content writing with a Course Fee of 12900 + 18% GST. This is the one-time fee that you pay for lifetime access to their content. Including GST Course fee is INR 15222.
It is to be noted that IIM SKILLS content is updated according to the latest trends and best practices of the content marketing system. It is a huge step towards the welfare of the students. You do not have to pay anything extra to access that updated learning management system.
The duration of the course is 4 weeks, 16 hours of live training, and 60+ hours of assignments. The breakup of the hands-on assignments is as follows
Web Development 5 Hours
Social Media Marketing 10 Hours
Search Engine Optimisation 15 Hours
Content Writing 30 Hours.
Henry Harvin Review For Fee #Fact6
The course fee is Rs 9500 as has been stated on their website. The course duration is 32 hours of live virtual online/ classroom training with 24 hours of online backup sessions and 50 hours of e-Learning access.
For any updated content after a year of free brush-up sessions and e-Learning, access is not cleared at the website.
7. Internship, Placement and Post Course Assistance
IIM SKILLS Reviews On Placement & Internships Fact #7
The students at IIM SKILLS can take up their non paid virtual internship program for 3 months. You have to qualify for the internship test and then will have to provide 8 approved articles to get the internship certificate from the institute.
Being a global leader in content writing, IIM skills has a network of several organizations that approach the institute to hire competent content writers. Anyone who has passed the certification exam will be provided interview assistance once they qualify for the job interview.
As post-placement assistance IIM skills also provide you with adequate information on freelancing and how to go about a freelancing career. Extensive training is given on how to grab good freelance writing projects. They also help to create client proposals.
Henry Harvin Reviews On Placement & Internships Fact #7
Henry Harvin also provides guaranteed internships with their Institute or partner firms. There are job opportunities and freelance projects. Henry Harvin claims to provide placement and employment support for their students.
8. Practical Exercise
IIM SKILLS Reviews of Practical Exercise Fact #8
institutes providing content writing courses for the digital and the web have to put a lot of emphasis on practical exercises and live projects so that a student gets a thorough understanding of the entire content writing and marketing process for a business with the product or service-based.
IIM Skills being a committed Content Writing Institute understands just how important practical training is. Therefore they have 60 + hours of practical training on several elements of content writing.
Some of the areas covered in the practical training and live projects are
Website Creation
Mastering Various Plugins
WordPress Theme
Web Hosting
Building Effective Social Media Pages
Auto-scheduling For Social Sharing
Social Bookmarking
Earning Backlinks
Analyzing Low Medium And High Competition Keywords
Building Pro Skills In Your Niche
Do’s And Don’ts Of Content Marketing
Competition Analysis
Picking Up Right Short And Long-tail Keywords Among Others.
While working on practical exercises to gain knowledge of several digital tools at your disposal that helps your content writing more efficient, smoother, and better.
The website of IIM skills is completely transparent concerning the curriculum and you can get every detail about the tools covered, and practical exercises on their content course page
Henry Harvin Reviews of Practical Exercise Fact #8
Henry Harvin teachers’ 30 + content types and helps to gain research skills to write on any topic that is given to you. There are live projects and training too.
A rough idea has been given on their website page relating to the tools covered in the practical training of the Content Writing Course. You can request a detailed syllabus as has been mentioned on their website.
9.. Some other key aspects
IIM Skills Reviews Fact #9
Big corporate giants like Facebook, American express, Flipkart, Amazon, Barclays, MPS Interactive are some of the business organizations that have faith in IIM Skills. They look for potential employees from this Institute. This goes on to show Goodwill that IIM SKILLS has a reputed online provider of high-quality education.
They genuinely have a 24/7 online support system for queries and grievances. Their helpdesk is available anytime. They are also very prompt in addressing the queries and helping the students out no matter how challenging it might be. The industry experts attend to the query themselves and do not rely on automation tools where students are concerned.
Henry Harvin Reviews Fact #9
Henry Harvin also has companies like Airtel, BSNL, HCL, and other eminent organizations that hire from the institute.
Therefore both these content writing institutes offer great job opportunities for their participants.
Henry Harvin also has live support, chat online option that aims to provide answers promptly.
Frequently Asked Questions
Who Is Better For Content Writing Course?
Both the institutes are better however IIM SKILLS offers Global Certifications and it has more brand value in the market.
What is the Fee for Henry Harvin Course?
According to the Henry Harvin Website Classroom courses are INR 15000 and Online Courses are INR 8000.
What is the Fee for IIM SKILLS Content Writing Course?
IIM SKILLS Content Writing Master Course is priced at INR 11900 + Taxes.
Which institute do you recommend to Learn Content Writing?
If you do not want to compromise on quality we strongly recommend IIM SKILLS, for cheaper cost Henry Harvin.
Conclusion
Both these institutes are leaders in providing high-grade curriculum on content. Both have industry-validated certificates that help students immensely in the job sector.
The courses provide adequate knowledge to people from basic to advanced levels of content writing. They are also ideal for people from diverse fields like digital marketing professionals, entrepreneurs, homemakers, retired individuals who want to start a career now, freelancers, students, job aspirants people who want to come back to work after taking a break.
However, there are 3 aspects where IIM SKILLS has an edge over Henry Harvin. IIM skills being focused solely on providing digital education ensures that students get the utmost help and assistance to build their careers in the content writing domain. They prioritize their students over every other consideration.
Henry Harvin has several other courses that they have to concentrate on. Therefore, the focus is divided among several courses. Also, to access the latest course content, a student has to pay fees after a year of accessing the LMS for free.
The benefit of lifetime access to updated latest content and trends, priority to students’ needs, practical training give IIM Skills some major points over Henry Harvin because they provide the most relevant and latest information regarding the courses for free. Once you are a student with IIM Skills your association with the institute remains perpetually. If asked, we recommend IIM SKILLS strongly to learn Content Writing.
