Patparganj is situated in the East Delhi District of New Delhi. It is a business-oriented area famous for its industrial area known as Patparganj Industrial Area. Digital Marketing courses in Patparganj are gaining popularity as digital marketing is a new norm for business. In this article, we will decode Digital marketing and digital marketing courses in Patparganj.

 

DIGITAL MARKETING COURSES IN PATPARGANJ

 

Let’s start with understanding the term digital marketing first before we move to the list of the top 10 best institutes for digital marketing courses in Patparganj.

 

What is Digital Marketing?

Digital Marketing is a way to sell goods & services in an advanced world. The process of marketing has completely changed in recent years. In today’s progressive world, old methods of marketing are not enough to reach out to the consumer, businesses need a consumer-centric approach with two-way communication.

A direct approach to reaching customers, making content-driven marketing with the help of the internet & technology is an easy definition of Digital Marketing.

“Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera” written by Kotler and Armstrong, in 2009.

Types of Digital Marketing

Digital Marketing is a blanket term that contains various specializations. A customer interacts with businesses & brands through different channels. Specializations in digital marketing are available and careers can be made in them. Digital Marketing courses in Patparganj explain various types of digital marketing.

Affiliate Marketing

Affiliate Marketing has shown up with huge growth in recent years. E-commerce is rising, and affiliate marketing has become the most important matter of interest for marketers.

Affiliate Marketing is using the fame of influencers & social media experts to promote products. Posts, videos, blogs, and reels are a few ways that help affiliate markets to promote the brand and products.

In return, influencers are offered commissions. It becomes easier for consumers to decide, after getting feedback or review from people they have known for a long time.

Influencers have to promote the product creatively following the latest trends which makes it easier to grab the attention of the customer. Affiliate marketing is a growing sector with immense opportunities coming its way.

Content Marketing

Content is the key to advancement in the world of Digital Marketing. It may be writing blogs, videos, podcasts, Ebooks, leaflets, etc. The end goal is to make readers a customer of the brand.

Content is the first step to interacting with a potential customer, to get them interested enough to explore the brand. Technicalities of content include SEO Search Engine Optimization, which answers questions like What is the need of a customer?, What kind of content may keep their interest? What can be recommended products according to individual customers’ preferences?

Content Marketing is a way of telling the story of the brand to customers and letting consumers dive into their emotional quotient to explore. Digital Marketing courses in Patparganj offer deep knowledge about content marketing with technical skills.

Social Media Marketing

Social Media Marketing is the process of using social media platforms like Facebook, Instagram, Snapchat, Linkedin, YouTube, and Twitter to tell about the brand and establish it in the market. Creative thinking parallelly with data analytics is the basis of Social Media Marketing.

All Social Media platforms work differently. Some may need an interesting picture with a captivating caption while others may require a video explaining the product. An absorbing write-up on a blog may work for blog writing.

Depending on the audience a business wants to target into their potential customers, social media marketing is used by brands. SMM is a great way to enter into the field, especially for new brands and small businesses. It offers them the scope to connect with people quickly and efficiently.

All aspects of social media marketing are explained in digital marketing courses in Patparganj.

Also A List Of Other Courses That You Should Explore in Delhi:

 

Email Marketing

Email Marketing is a tool to advertise new offers, surveys to understand consumers’ requirements, and information about brands and products. Getting people to click to open the email and navigate towards brands’ websites is the main target of email marketing. Brands use various digital marketing mediums to make their email lists.

Personalized emails, call-to-action content in emails, or subscribing according to requirements are a few basic things that brands do to make emails more intriguing and attractive for consumers.

Pay Per Click

Pay-per-click is a paid form of marketing where brands pay to search engines for each click on the advertisements. Clicks on the advertisements can give them potential customers in the long run.

SEO Search Engine Optimization.

SEO or Search Engine Optimization is a tool to organically make content appear to rank higher in searches by people. SEO helps in optimizing the technicalities of websites and the importance of content. Organically high ranks lead to getting an audience on the website that may later convert to customers.

Whether you are a business owner or an aspiring digital marketing student, digital marketing courses in Patparganj are key to achieving future goals.

Explore A Few More Digital Marketing Courses In Rest Of India:

 

Importance of Digital Marketing

Today, we search for everything on the internet, making it fundamental for every brand or business, big or small, to have a presence on the internet. Digital Marketing is a source that helps brands to have a digital footprint.

Digital marketing covers Social Media Marketing, Email Marketing, Affiliate Marketing, Search Engine Optimization, Pay-Per-Click marketing, and Content marketing. Factors making Digital Marketing necessary for today’s world.

Brand Recognition

Digital marketing allows brands, even small and new, to connect with consumers directly. Brands can let customers know about their process, values, or story behind the formation of a business. People associate it with their lives, and it helps break the ice for brands with potential consumers.

Global Online Visibility

Digital marketing provides global online visibility to businesses. Small and upcoming brands gain a lot with worldwide presence as they give them similar opportunities as big players in the industry without investing much. The market potential for any brand is infinite with the help of digital marketing.

Customer Involvement

Digital marketing establishes two-way communication between brands & consumers through email marketing, social media marketing, content marketing, and other channels. This communication helps brands to gain brand loyalty, word-of-mouth publicity, and retention of customers.

Economical Process

Digital Marketing is more cost-effective, compared to traditional marketing such as TV, newspapers, or billboards. A higher rate of investment can be achieved by running various marketing techniques of Digital Marketing. It is a low-cost process and an advantage for new and small brands trying to establish themselves in the market with limited funds.

Instant Feedbacks

Pros of digital marketing encompass real-time reactions from customers, which helps brands to improve quality & services and boosts confidence in receiving instant positive feedback. Live streams on social media, giveaways, polls, and Q&A sessions help brands understand customer behaviour and individual choices and assist in improving customer services.

Data-Driven Results

Google Analytics, HubSpot, Supermetrics, Mailchimp, and more are tools that analyze the data after campaigns and give results of their productivity. Unlike Traditional Marketing, where the accuracy of results driven by campaigns run is skeptical, the end goals of Digital Marketing are measurable with website traffic measure metrics, time spent by people on the website, ad clicks, and others.

Versatile Methods

In the Traditional Marketing process, a campaign initiated, can not be modified or made changes while Digital Marketing is a versatile marketing process giving brands & businesses the freedom to analyze the results coming through the campaign run and make changes according to the latest trends, demographics, or targeted consumers. This gives agility to marketing techniques resulting in business growth and customer satisfaction.

Understanding above mentioned factors makes it easier to learn digital marketing courses in Patparganj and expand your business organically.

Check These Leading Digital Marketing Courses In Delhi Near You:

 

Top 10 Digital Marketing Courses in Patparganj With Job Placements

 

1. IIM SKILLS

Recognized by the Government of India, IIM SKILLS provides online courses in various fields with 350000+ students across the globe. Master Digital Marketing Course from IIM SKILLS is best for upscaling yourself in digital marketing. The course includes 5 months of detailed-oriented training with a 3-month class and a 2-month paid internship. The program is in online mode with the flexibility of selecting weekday or weekend classes.

Course completion gives certification from IIMs Skills & prepares you for 13 other certifications from companies like Google, HubSpot, and Facebook. It also includes lifelong access to course materials, presentations, assignments, and sessions.

Syllabus gives knowledge in digital marketing with marketing automation and performance marketing. The course includes 40 digital marketing modules with 60+ hours of live training and 120+ hours of assignments from case studies from different industries with real-time data. Below are brief descriptions of why IIM SKILLS is the Best Digital Marketing Course in Patparganj.

Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: INR 29,900 + Taxes

Modules Covered:
Module 1 – Introduction to Digital Marketing

  • Description of Digital Marketing.
  • The narration of what to look forward to in the course.
  • Delivery process of course.
  • Exams & Assessments.

Module 2 – Digital Marketing Types

  • Ecommerce Marketing.
  • Quora Marketing.
  • Affiliate Marketing.
  • Email Marketing.
  • Inbound Marketing.
  • Social Media Marketing.
  • Graphic Designing.
  • Video Marketing.
  • Content Writing and Advanced Blogging.

Module 3 – Web Development at WordPress.

  • Advantages of using WordPress website.
  • Technical knowledge of WordPress site
  • Frontend and backend website management skills.
  • Customization and Plugins
  • Secure Socket Layer.
  • Understanding of WordPress Tools and their usage.

Module 4 -Search Engine Optimization.

  • History of SEO with knowledge of Advanced White Hat SEO techniques.
  • On Page Optimization.
  • Off-Page Optimization.
  • Local Search SEO Pages and Google My Business Listing.

Google Keyword Planner, Ubersuggest, and Answer the Public are tools used for Keyword Research.

Module 5 – Search Engine Marketing

  • Types of Google Ads
  • Google Pay Per Click, running campaigns, competition analysis, Mobile ads, and ads for marketplaces.
  • Google Adwords, Keyword Planner, SEMRUSH, and YouTube analytics are the tools used.

Module 6 – Online Reputation Management (ORM)

As the name suggests, Online Reputation Management is about the online value a brand makes among customers. It builds how a brand presence looks online and how it looks when searched by people. Online Reputation Management is a tool to drive desired results for the growth of a brand.

  • Paid Media
  • Earned Media
  • Social Media
  • Owned Properties.

Module 7 – Google Analytics & Social Media Analytics

  • Google Analytics.
  • Traffic Sources Analysis and Budgeting.
  • Types of Traffic.
  • Campaign Building.
  • Campaign Performances & Measurement.
  • Social Media Analytics.

Module 8 – Graphic Designing

  • Introduction to Graphic Designing and its importance.
  • Overview of Canva And learning to design in Canva.
  • Designing for Social Media & Marketing.
  • How to design Infographics & Animated graphics.
  • Exporting, Sharing & collaborating on designs.
  • Techniques for Best Graphic design with best implications.

Module 9 – Media buying & planning and Marketing Automation.

  • Displaying advertisements by buying ad space on various social media platforms.
  • Analysis at the time of ad running.
  • Detailed scanning of results.
  • Planning and execution of digital marketing campaigns on different platforms.
  • CRM Integration.
  • Customer Lifecycle Management.
  • Landing Pages and Forms.
  • Mobile Marketing Capabilities.
  • Social Marketing Capabilities.

Module 10 – Digital Infographics and Resume Creation.

  • Detailed Infographics Resume Creation.

Contact Details:

+919580740740, info@iimskills.com

A Must Read,

 

2. Digital Academy India

Digital Academy India is a leading training institute run by Digital Vidya, having trained more than 5,000 students in the last two years. Digital Academy India provides a Certification Program in Digital Marketing (CPDM) with live cast studies, 40+ modules with comprehensive content, and lifetime access to content.

The course is divided into modules including exercises and case studies to work on assignments. Digital Academy India is among the digital marketing courses in Patparganj.

Modules Covered Under Their Digital Marketing Courses in Patparganj::

Module 1- Search Engine Marketing (SEM)

  • Google AdWords.
  • Digital Display Advertising.
  • Cross Device Marketing.

Module 2 – Social Media Marketing

  • Implication of Social Media Strategy.
  • Run Paid Social Media Campaigns.

Module 3 – Search Engine Optimization

  • Link Building & Off Page SEO
  • Effective Keyword Search
  • Page optimization and SEO audit.

Module 4 – Email Marketing

  • Effective Designing & Campaigning of Email
  • Analysis of Email Marketing.

Module 5 – Web Analytics.

  • Detailed data understanding.
  • Knowledge of Google Analytics.

Module 6 Integrated Digital Marketing Communications.

  •   How to design pitches for high-value clients.

Recommended Reads:

 

 3. The Digital School

 Started in 2016, IIDE – The Digital School is one of the renowned institutions for Digital Marketing courses. They have a collaboration with the National Skill Development Corporation (N.S.D.C), an initiative by the Indian Government to skill India.

IIDE offers two courses for digital marketing.

Post-graduation in Digital Marketing

It is an offline mode course, mostly recommended for freshers or college graduates. It is an 11-month course, with a 2-month compulsory internship. Classes are available on weekdays and weekends.

Syllabus Includes

  • Inbound Marketing.
  • Outbound Marketing.
  • Media Management & Automation.
  • Managerial Skills and Soft Skills.
  • Compulsory Thesis and Thesis.
  • Specializations.
  • Capstone Project.

Advanced Certification for Digital Marketing and Strategy:

Advanced Certification for Digital Marketing and Strategy is an online course recommended for students, working professionals, homemakers, and business owners. The duration of the course is around 4-6 months with no compulsion for internship.

Course Includes:

  • Foundation
  • Search Marketing
  • Social Marketing
  • Growth & Analytics
  • Planning & Strategy
  • Business Skills

4. Digital Vidya

Digital Vidya was founded in 2009 and took a successful stretch in 2013 by launching a certified digital marketing course. Digital Vidya partnered with Google & has launched many certifications developed with Facebook and LinkedIn.

Digital Vidya courses are in collaboration with NASSCOM & students receive incentives on completion from the Government of India, through Future Skills Prime.

Certified Digital Marketing Master Course (CDMMC) is an online course with internships.

Course Modules For Their Digital Marketing Courses in Patparganj are as Follows:

  • Search Engine Optimization
  • Search Engine Marketing ( Google AdWords)
  • Social Media Marketing.
  • Email Marketing.
  • Inbound Marketing
  • Web Analytics
  • Facebook Marketing ( in association with Meta )
  • Other digital Marketing Topics.

Also Check,

 

5. Coursera

Coursera is a leading Education technology platform situated in the USA. Coursera offers 7000 certified courses with specifications and certifications. Participants receive certificates on completion of each program. It is an online portal, widely spread over the globe, founded by Stanford University professors Andrew Ng and Daphne Koller to provide education irrespective of geographical boundaries.

Coursera has various long and short topics concerning courses in the field of Digital Marketing. Google Digital Marketing & E-commerce Professional Certificate is an amalgamation of all the other courses and provides a certificate on completion. Case studies and assignments help to build a portfolio parallelly.

Seven Minor Courses Are Included in their Professional Digital Marketing Courses in Patparganj:

Details Are as Follows:

  • Foundation of Digital Marketing and E-commerce.
  • Attract and Engage Customers with Digital Marketing.
  • Interact with Customers Online.
  • Think Outside the Inbox: Email Marketing
  • Assess for Success: Marketing Analytics and Measurement.
  • Build, Launch, and Manage E-commerce Stores.
  • Satisfaction Guaranteed: Develop Customer Loyalty Online.

The course contains videos, readings, assessments, and case studies 24by7 to access from anywhere anytime.

 

6. Delhi Institute of Digital Marketing (DIDM)

Delhi Institute of Digital Marketing has revolutionized the learning way of Digital marketing. Besides offering offline classes in centres, they also provide online courses. Flexible timing for courses is available at students’ convenience.

They provide both paid and unpaid internships. Internships with News24, Online Strikers, etc help candidates in getting a taste of the job world and gain practical knowledge.

They Offer Three Courses for the Online Module:

Master in Digital Marketing Course with a duration of 5 months.

Advanced Digital Marketing Course is 3 months.

Customized Digital Marketing Course with a duration of a month only.

Depending on the course selection, some modules are in detail, and some are covered in brief form.

Courses Help You Develop Tools Like:

  • Website Development
  • SEO (Search Engine Optimization)
  • Local SEO
  • SMO (Social Media Optimization)
  • SMM (Social Media Marketing)
  • Search Marketing
  • Mobile Advertising
  • Email Marketing
  • Google Analytics

 

7. Digiperform

Started with an idea in 2013, and was founded in 2014 by a duo named Mr. Manu Jolly, an entrepreneur & Mr Vaibhav Vats, a digital marketing expert. They forecasted the need for a more knowledge-based institute in the growing sector of Digital Marketing in India.

The curriculum of the Digital Marketing course is curated with suggestions from 50 experts from the field of Digital Marketing. Contents of course are decided according to various job openings in the sector.

Digiperform offers different courses for Digital Marketing with different time limits and contents. Students, working professionals, freshers, or homemakers can select according to their requirements and rhythm.

  • Foundation Course 2 months
  • Specialist Course 3+ months.
  • Master course 4.5+ months
  • Professional Course 6 months
  • Digi Hero 1 year.

Digiperform assures support for placement after completion of the courses. A library containing hundreds of PPTs, videos, and study material is updated on LMS regularly.

 

8. Delhi Courses Academy

 Delhi Courses Academy was established by Gaurav Heera, a skilled professional in Digital Marketing and Research Analysis. Later, Kapil Heera, an expert with ten years of experience in digital marketing joined Delhi Courses Academy as a CO-Founder & CEO.

The sole purpose of establishing DCA is to enhance the quality of education in the skill-based learning sector. DCA offers courses in Digital Marketing, Ethical Hacking, web designing, share market, blogging, and business analysis.

Master Digital Marketing Course is available both for freshers and for people who want to upscale their skills. Mentors for the course are skilled experts with years of experience. Course duration is 3 to 6 months with both offline and online mode availability.

Contents For Their Digital Marketing Courses in Patparganj:

  • Module 1: Introduction to Digital Marketing
  • Module 2: Digital Marketing Fundamentals
  • Module 3: Digital Marketing Strategy
  • Module 4: Website Development and Optimization
  • Module 5: Search Engine Optimization (SEO)
  • Module 6: Content Marketing
  • Module 7: Social Media Marketing
  • Module 8: Email Marketing
  • Module 9: Pay-Per-Click (PPC) Advertising
  • Module 10: Display and Banner Advertising
  • Module 11: Affiliate Marketing
  • Module 12: Video Marketing
  • Module 13: Influencer Marketing
  • Module 14: Online Reputation Management (ORM)
  • Module 15: Analytics and Data Analysis
  • Module 16: Marketing Automation
  • Module 17: Mobile Marketing
  • Module 18: E-commerce Marketing
  • Module 19: Growth Hacking
  • Module 20: Legal and Ethical Considerations

 

9. Udacity

Udacity is a USA-based ED-tech company. They offer a Nano degree program in Digital Marketing that covers 360-degree aspects of digital marketing. The duration of the degree is 6-months, with real-world data assignments and projects. Udacity’s Nano degree is beginner friendly and a certificate is provided on completion.

Courses in this Program:

Welcome to the Digital Marketing Nanodegree

  • An Introduction to Nanodegree Program
  • Getting Help

Marketing Fundamentals

  • Introduction to Digital Marketing Framework.
  • Your Business Value
  • Your Customer
  • Marketing Channels
  • Marketing Objectives & Performances.
  • Plan Your Content
  • Working In Digital Marketing Roles.
  • Get Ready to Market.

Marketing Data And Technology

  • Introduction to Marketing Data and Technology.
  • Marketing Data for Your Business.
  • AB Testing and Attribution Models
  • Google Analytics part 1 – Getting Started and audience.
  • Google Analytics Part 2 – Acquisitions and Behaviors.
  • Marketing technology and e-commerce.

Social Media Marketing

  • Introduction to the Course
  • Social Media Marketing Fundamentals
  • Organic Social Media Campaigns
  • Paid Social Media Campaigns
  • Introduction to Facebook- Meta Ads
  • Creating and managing ad campaigns on Facebook.
  • Marketing your content.

The Electives: An Overview and Graduation Reminder.

  • Graduation Details
  • The Electives.

Search Engine Optimization.

  • Introduction to SEO
  • Keywords
  • Onsite SEO – Optimize UX and Design
  • OFF Site SEO – Link Building
  • SEO Audit
  • Conduct an SEO Audit

Search Engine Marketing 

  • Introduction to SEM
  • Keywords
  • Ads
  • Ad Rank and Maximum CPC
  • Metrics and optimization.
  • Evaluate a Google ads campaign.

Digital Advertising

  • Introduction to Digital Advertising.
  • Audience Fundamentals.
  • Multichannel Formats
  • Programmatic Technology
  • Campaign Planning
  • Campaign Management
  • Plan a multi-channel ad campaign

Email Marketing

  • Introduction to Email marketing.
  • Email List Generation
  • Create an effective email campaign.
  • Create an email plan
  • Measure results
  • Market with email.

Congratulations & Career Services

  • Congratulations on your completion and advice for career advancements.

 

10. Internet Scholar

Internet Scholar is a leading institute offering online and offline courses with content delivery, skill development, and digital enhancement. Courses are supported by highly skilled mentors with years of experience. They believe in the “learn by practice, not just theory” motto, giving technical knowledge, presentation skills, and mock interviews with real-time interviewers.

Internet Scholar has various courses for digital marketing segregated with topics. Courses are for beginners as well as working professionals. All courses are instructed by industry experts with hands-on experience. Students gain in-depth knowledge about the concerned topic.

Advanced Digital Marketing Course is a Complete Course:

Contents For their Digital Marketing Courses in Patparganj

  • SEO (Search Engine Optimization)
  • SMO (Search Media Optimization)
  • Paid Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Web Analytics.

SEO (Search Engine Optimization), SMO (Search Media Optimization), Pay Per Click, Content Marketing, and Affiliate Marketing are a few topic-oriented courses on Internet Scholar.

 

Frequently Asked Questions

Q. Who is eligible for a digital marketing course?

Anyone who passed 10+2 with 50% and above marks is eligible for diplomas in digital marketing courses.

Q. Why are digital marketing courses so important?

Digital marketing Courses in Patparganj are essential skills for students and working professionals to make a career in digital marketing. These courses are necessary for companies and brands to promote and sell their products. Digital marketing courses in Patparganj enhance the creativity of students, making them skilled with technical knowledge.

Q. How long is the digital marketing course?

Digital Marketing courses in Patparganj are 6 -months to a yearlong. Diploma courses are detail-oriented covering modules and providing in-depth knowledge of all the topics are 6 to 12 months. Specific courses for content marketing, social media marketing, SEO (Search Engine Optimization), or email marketing are shorter in duration.

Conclusion:

The above-listed digital marketing courses in Patparganj have the highest ranking for the best training platforms which also provide internships & job placements. They offer certified courses which are approved by the brand companies from across the world.

Digital marketing is the most trending career which offers endless job opportunities. If you want to make a career in digital marketing choose the right training platform.

facebookShare on Facebook
TwitterTweet
FollowFollow us