There’s no questioning that data analytics is the field of the future. Modern computing and technology have given us the ability to collect, process, and utilize vast amounts of data at speeds that would have been unthinkable even just a decade ago. Data analytics has the potential to change the way that business is done, no matter what industry you are looking at. Hence, it comes as no surprise that a career in data analytics can be quite lucrative. If you are passionate about numbers and looking to build your career as a data analyst, then read on to get answers to all your questions about this field, including how long is the data analyst course to how much it costs, and everything in between!
Table of Contents
What is Data Analytics?
Why should I learn about Data Analytics?
Data Analytics Courses
The Future of Data Analytics
Data Analytics FAQs
Conclusion
What is Data Analytics?
Data analytics is all about studying data in order to draw meaningful conclusions and insights. Those conclusions and insights are meant to help you optimize the business or system in question. For example, a lot of businesses use data analytics to gain an understanding of their customer’s preferences and then use this information to tailor marketing campaigns accordingly.
Manufacturing-oriented businesses, on the other hand, may use data analytics to identify production bottlenecks that must be eliminated.
Below are just a few real-life examples of how data analytics helped businesses improve their operations:
1. Netflix is the world’s largest streaming platform with over 221 million subscribers globally. Netflix analyses a variety of customer viewing data such as what genres they watch, whether they are watching series or movies, what keywords they search on the app’s search feature, etc.
Through analyzing this data and applying AI and machine learning, Netflix is able to suggest new movies and shows to their viewers that they are likely to click on and enjoy watching. They also use data analytics to inform their decisions on what type of content they should produce or host on the platform.
Based on data that indicates what type of content is getting the most views on the platform, Netflix uses a projection model to make decisions on what kind of shows or movies will be worth investing in.
2. Spotify is one of the largest music streaming platforms in the world. Much like Netflix, Spotify analyses historical listening data to provide suitable music recommendations that its customers will enjoy. Additionally, Spotify uses convolutional neural networks (CNN) to analyze audio data such as the musical key of a song, its loudness, its beat, and much more.
This allows it to identify what genre of music the song belongs to, for instance, whether it falls into the category of jazz, rock, ballad, etc. Spotify then uses this information to improve its music recommendations as well as to create genre-based playlists.
3. Tesco is a well-known UK grocery chain that has used data analytics to effectively encourage customers to spend more money in their stores. In 1995, Tesco launched its ‘Clubcard’ loyalty program. When people signed up for this program, they would get to earn points for every purchase and Tesco would then record details about each transaction.
The data they collected allowed Tesco to learn that the majority of their revenue was coming from a small group of loyal customers. They were also able to identify more casual, infrequent customers. Tesco then used these insights to create custom vouchers that would help retain loyal customers and encourage casual customers to make more frequent purchases.
Eventually, Tesco expanded its data collection process and began to collect more detailed customer data such as customer product preferences, purchase frequency, etc. Tesco’s emphasis on using data analysis to inform their purchase incentives is one of the factors that helped them grow into the biggest supermarket chain in the UK.
Why Should I Learn About Data Analytics?
No matter what field you may be working in, it is worth having a solid understanding of data analytics since any business can use data analytics to improve itself in some way. If you want to achieve a senior decision-maker position in your career, then a working knowledge of data analytics will definitely help you as it will allow you to make better, more informed decisions.
Indeed, the market for data analytics is only growing and is expected to be worth about USD 346.33 billion by 2030. Some major companies that rely heavily on data analytics include Amazon, Tesla, Google, Nintendo, Apple, and many more. Clearly, having data analytics as part of your skill set will make you much more attractive to hiring managers in any industry.
Another reason why you should consider studying data analytics is that it will help boost your critical thinking and problem-solving skills. Any area of your life, be it business or personal, will at some point require you to use critical thinking and problem-solving skills. Hence, the benefits of learning data analytics will spill over into multiple areas of your life.
For instance, you can use data analytics techniques to go over your personal spending budget and identify certain patterns or behaviors that you might not have noticed before. This may help you eliminate unnecessary spending and optimize the way you organize your budget.
If you are a complete beginner with no prior experience in data analytics, you need not worry as there are plenty of data analytics courses that are geared toward those with no previous knowledge.
In the next section of this article, we will explore some of the options that are out there and discuss key considerations when choosing your course, how much the does it costs, how long the course is, and much more.
Data Analyst Courses
A simple Google search will show you that there are hundreds if not thousands of data analytics courses available for you to choose from. If you’re wondering how long it takes to complete the analyst course, the answer will depend on which type, of course, you choose as well as which institution you select.
Overall, how long is the data analyst course vary greatly? You should not make your final decision simply based on how long is the data analyst course. Instead, you should be looking at a variety of other factors such as whether the course requires prior knowledge, whether the class schedule aligns with your free time, the credibility of the institute offering the course, etc.
Below is a Detailed List of the Top 5 Online Data Analytics Courses That You Can Do From the Comfort of Your Own Home.
For each course, we will cover the following elements: how long is the data analyst course, the price, the curriculum, the prior knowledge requirements, the schedule, and flexibility.
1. Wharton’s Business Analytics: From Data to Insights Course
The Wharton School of Business is one of the world’s most renowned institutions for business studies. It is a part of the University of Pennsylvania which is a prestigious Ivy League university that is ranked as the 13th best university in the world. Some notable alumni who attended Wharton include Google CEO Sundar Pichai, Tesla CEO Elon Musk, and CEO of Johnson & Johnson Alex Gorsky just to name a few.
Wharton’s business analytics course is targeted toward senior decision-makers who would like to learn how to use data analytics to improve the function of the business that they oversee in their company. Hence, this course is suitable for people with at least a few years of corporate experience who are in leadership roles.
The content will be taught using a combination of live and recorded video lectures. There will be plenty of real-world examples given to boost your understanding. One of the modules will consist of a simulation model to help you get a feel of how to use data analytics in a business setting to make the right decision.
The program will span a duration of 9 weeks and will require roughly 6-8 hours of your time per week. The cost is $2750, and the modules covered include descriptive analytics, prescriptive analytics, predictive analytics, and how to apply the insights from these different types of analytics to business decision scenarios.
2. Google Data Analytics Professional Certificate:
Google is known for providing a variety of high-quality, completely free online courses. Google’s Analytics Professional Certificate is a great option if you want to gain a solid understanding of the data analytics field without spending any money. As for how long is the data analyst course, this will be totally up to you as it is a fully self-paced course.
This course will teach you a variety of practical skills including how to organize and clean data to make it ready for analysis, how to visualize and present your findings using dashboards, how to frame questions that will allow you to make data-backed decisions, etc.
Some of the tools you will learn how to apply to include Excel spreadsheets, SQL, and R-programming. This course is suitable for complete beginners, so if you are a young professional with minimal experience, this course would be a great option.
3. CareerFoundry’s Data Analytics Program
CareerFoundry is offering a Data Analytics Program that promises to take you from a complete beginner to someone who is ready to enter a career in the field of data analytics. This course is the perfect choice if you are aiming to attain a full-time data analyst role at a company.
In fact, CareerFoundry promises that you will get your money back if you do not find a job as a data analyst within 180 days of graduating from your course. In this comprehensive course, you will get to interact one-on-one with a teacher who will also serve as your mentor.
This mentor will help you understand what the day-to-day tasks of a full-time data analyst will look like, and will also provide you with customer feedback. This course will also give you access to job preparation materials and career coaching from experts.
In terms of the curriculum, CareerFoundry’s course covers all sorts of practical skills that you would use in your day-to-day job as a data analyst, including data visualization, data cleaning, statistical analysis, predictive analysis, and much more. There will also be a hands-on data analysis project that you will get to add to your portfolio or resume.
As for how long is the data analyst course, this is a completely self-paced course. However, according to CareerFoundry’s estimate, you can complete the course in 5 months if you put in 30-40 hours per week, or 8 months if you put in 15-20 hours per week.
It is worth noting that CareerFoundry’s alumni have gone on to secure jobs at major companies such as Google, Apple, PayPal, Mercedes-Benz, Amazon, eBay, Facebook, Visa, Booking.com, Bank of America, Netflix, BBC Worldwide, Credit Suisse amongst others.
If you are looking to further understand the career options and career paths that are available in the field of data analytics, then this course by IBM is perfect for you. This course will go into detail about the various data analytics-related positions that companies hire for, and will also teach you what learning paths you must take in order to achieve these positions
You will be given an overview of the common tasks performed by a working data analyst on a day-to-day basis, and will also be introduced to some of the commonly used software tools in data analysis. At the end of this course, you will be asked to complete some exercises and take a practical lab test that will determine your basic understanding of some of the common data analytics tasks like data mining, data gathering, and data visualization.
How long the course will depend on you, as this is a self-paced course. However, according to Edx which is the platform providing this course, it will take you about 5 weeks to complete if you put in 2-3 hours per week.
IBM has always been a major player in the field of data and data analytics. They are considered by many to be one of the best data analytics companies in the world, so taking a course created by IBM themselves will definitely give you a great and credible insight into the vast world of data analytics.
5. Udemy’s Statistics & Mathematics for Data Science & Data Analytics
This course by Udemy is a great option for those who are looking to begin a career as a data analyst. It costs $84.99 and will teach you all about the mathematical technique behind data analytics. You do not need to have any prior experience to participate in this course.
Some of the topics that will be covered include hypothesis testing, descriptive statistics, probability theory, regressions, methods used by machine learning systems such as Decision Forests and Decision Trees, etc. All of this material will allow you to understand the core concepts of statistics and probability, which are key to the field of data analysis.
If you are wondering how long is the data analyst training, the answer depends on you once again as this is also a self-paced course. From the above list, it is clear that there is no singular answer to questions such as ‘what is the price of a data analyst course’ or ‘how long is the data analyst course’.
This can vary greatly from course to course, so what is most important is for you to choose the course that best suits your learning needs and available resources.
The Future of Data Analytics
As technology is constantly evolving and improving, so is the field of data analytics. This means that more and more jobs will open up in the field of data analytics, and more and more businesses will prioritize data analytics as a key tool to inform their decision-making process.
One of the newer trends in data analytics is automated decision-making. Some industries are using machine learning and AI to automate certain decisions to speed up their operations. For instance, in manufacturing industries, intelligent systems can use data analytics techniques to detect whether a certain part is damaged.
When it detects damage in a part that prevents it from being functional, it can then reroute the assembly line somewhere else until the part is fixed or replaced entirely. Many people fear that this automation and the constant improvement of data-related technologies may put the jobs of actual data analysts at risk.
At the end of the day, data analysts will always be necessary since, unlike machines, humans can understand that context plays a huge role in business decisions. Humans have the ability to view data and decisions through the lens of contextual factors such as customer relationship dynamics, external economic factors, societal trends, organizational culture, and much more.
According to Yellowfin CEO Glen Rabie, the emergence of AI and automation is actually rather advantageous to the average data analyst. This is because these technologies will take over some of the mundane, time-consuming tasks that data analysts must regularly perform such as data cleaning and report creation.
This leaves them with more time to spend actually interpreting and analyzing the data to identify critical trends and patterns that may be of value to decision-makers. This means that data analysts will have to become more business-savvy and take the initiative to understand the basics of the industry and the market in which they operate.
All of this means that data analysts will become increasingly valued members of the decision-making teams where they work. So if you are an aspiring data analyst, you do not need to worry about technology replacing you in the coming years.
Frequently Asked Questions
Below is a quick summary of some popular FAQs regarding data analytics:
1. What is data analytics?
It is the process of analyzing and interpreting raw data to make conclusions that can be used to improve the workings of a certain system or organization.
2. How much can I earn as a data analyst?
The average salary of a data analyst ranges between ₹ 1.8 Lakhs to ₹ 11.5 Lakhs.
3. How long is the data analyst course?
There is no singular answer to the question. As discussed earlier in the article, courses can vary from just a few weeks to a year or more.
Conclusion
It is clear that data analytics is a skill that is beneficial to any professional in any industry. This is because data analytics can provide key insights that can help an organization to make better business decisions. Additionally, it is possible to build a successful and lucrative career as a dedicated data analyst. Data analytics is already an incredibly huge field, and its role in modern business is only growing bigger and stronger. Therefore, you should definitely sign up for a course in data analytics and learn as much as you possibly can about this field – it will add immense value to your resume and help you to effectively set yourself apart from your colleagues.
Data analytics is a field that is becoming increasingly important in our technology-centric world. There are more than 86,000 open job positions worldwide that require knowledge of data analytics, making it a highly in-demand skill. If you are located in Lisbon, Portugal, and are looking to pursue a career in data analytics, then look no further. This article goes into detail about the top data analytics courses in Lisbon, Portugal.
Table of Contents
What is Data Analytics?
Career Prospects in Data Analytics
How do I become a data analyst?
Top 3 Data Analytics Courses in Lisbon
Conclusion
Frequently Asked Questions
What is Data Analytics?
The term ‘data analytics’ is fairly self-explanatory. It is the process of analyzing sets of data to identify trends and reach meaningful conclusions. Typically, the derived trends or conclusions are meant to be used to improve the system in question.
Below are just a few examples of the various applications of data analytics:
Marketing Analysis: Marketing professionals often use data analytics to help analyze the efficacy of their marketing efforts and identify customer behavior patterns. For instance, cosmetics giant Sephora partnered with Google Analytics 360 Suite to test whether their online presence was delivering monetary results.
This partnership enabled Sephora to link online browsing data with in-store purchase data. The analytics performed revealed that 70% of customers who had browsed the Sephora website before they purchased in a physical store did so within 24 hours of visiting the website. This revealed that Sephora’s online advertising and presence were indeed driving sales in their brick-and-mortar stores.
Improving Healthcare: Data analytics has a variety of applications in healthcare. A group of healthcare facilities known as UnityPoint Health used data analytics to reduce patient readmission rates. They asked patients who were being readmitted to provide the reason for their readmission.
Some of the answers included not being able to procure medication or not being able to secure follow-up appointments with their doctors. These answers were all collected and analyzed to create a predictive model that assigned a readmission risk score to patients.
Based on their readmission risk score, doctors could keep a closer watch on patients who had a high risk of readmission and take anticipatory action to prevent these patients from being readmitted. Within just 18 months of launching this predictive data analytics tool, UnityPoint Health was able to reduce patient readmission rates by 40%.
Preventing Climate Change: Climate change is one of the most pressing issues that we as humans face today, and data analytics has the potential to help us protect our planet. A startup based in Denmark known as Electricity Maps analyses electricity usage data across the globe to determine the carbon footprint of different countries.
A German startup known as foldAI accumulates data from various sensor nodes placed across forests. It then interprets this data to report on the health and status of these forests. These insights help to inform decision-making on how to better conserve these forests and preserve their biodiversity.
There are 4 main types of data analytics that you need to understand if you intend to build a successful career in data analytics, these are as follows:
Descriptive Analytics: Descriptive analytics deals with matters of the past and interpreting what took place. Descriptive analytics is often used by companies to answer questions such as which of their product lines had the most sales, what percentage of customers made more than one purchase, how many new customers were acquired as a result of coupon incentives, etc.
Diagnostic Analytics: Diagnostic analytics is all about answering the question of ‘why’. Much like descriptive analytics, it looks at historical data. However, in descriptive analytics, you would only be concerned with identifying the pattern or trend. In diagnostic analytics, the focus is on identifying what caused that particular pattern or trend. A business can use diagnostic analytics to answer questions such as why their sales reduced in the past year, what is causing loyal customers to abandon them, etc.
Predictive Analytics: Predictive analytics attempts to predict what will happen in the future using a combination of machine learning, descriptive analytics, and diagnostic analytics. Predictive analytics can be used to predict when a factory machine may break down, when a customer is dissatisfied when someone is likely to default on a bank loan, etc.
Prescriptive Analytics: Prescriptive analytics combines descriptive analytics and diagnostic analytics to recommend specific courses of action. Predictive analytics is the most advanced form of analytics, and so it is most commonly used in incredibly specialized industries such as finance or oil and gas. One example of prescriptive analytics is analyzing factors such as customer demand and behavior to automatically change product prices to meet market expectations.
The field of data analytics is growing rapidly. According to the US Bureau of Labor Statistics, data analytics is one of the top 20 fastest-growing jobs. Over the next decade, there is expected to be a 31% increase in the number of data analytics-related occupations. Moreover, a career in data analytics can be rewarding and lucrative.
The average salary of a data analyst in Lisbon, Portugal ranges from €14K to €37K. There are several options when it comes to roles within the field of data analytics. Here are just a few of the jobs that you will be eligible for if you gain expertise in the field of data analytics:
Business Intelligence Analyst – A business intelligence analyst is responsible for gathering and interpreting data to produce reports that contain valuable insights and recommendations that will help improve the company’s performance. They are required to communicate these insights and recommendations to the company’s decision-makers to help them make better decisions for the company.
Data Scientist – A data scientist generally requires more technical expertise than a data analyst does. Just like data analysts, data scientists also look at existing data to identify trends and useful business insights. However, they take it one step further by applying advanced statistics and building machine-learning models that will help make accurate future predictions.
Data Engineer – A data engineer designs the systems that allow for the gathering of data. They build pipelines that capture the data and transfer them to a database. They are responsible for ensuring that the most up-to-date and accurate data is made available to the data analysts and data scientists.
Marketing Analyst – Marketing analysts apply data analytics to review data about the company’s marketing activities. They use data analytics techniques to identify trends and patterns that help them determine whether a specific marketing campaign has been successful or not. They communicate their insights to the marketing team to help improve the company’s marketing strategy and ensure that the marketing campaigns deliver results.
Operations Analyst – Operations analysts apply data analytics to find out how the company’s internal operations processes can be improved. This can include using data analytics to review the efficiency of manufacturing processes, determining whether the company’s employee training programs are producing results, identifying employees or departments that are performing poorly, etc.
1. Take an introductory data analytics course – taking a short-term, introductory course in data analytics is a great way to find out if it is the right career path for you. There are several data analytics courses that are made for complete beginners, so you would not require any prior knowledge. The next section of this article will discuss data analytics courses in Lisbon, Portugal, however, there are a variety of completely online data analysis courses in Lisbon that you can do from anywhere in the world.
2. Pursue a bachelor’s degree in a relevant field – Most jobs in data analytics will require you to hold a bachelor’s degree. Some universities are beginning to offer bachelor’s degrees in data analytics However, such bachelor’s degrees are not as commonplace yet, so if you cannot find a university where you live that provides a bachelor’s degree in data analytics, then you can choose any other degree that emphasizes critical thinking, numbers, and analytical skills. For example, a bachelor’s degree in computer science, mathematics, or statistics would all be good choices for someone interested in becoming a data analyst.
3. Ensure that you have an understanding of the key skills required by a data analyst – To be a successful data analyst, you must have a working knowledge of the following skills and tools:
Programming languages such as R, Python, SQL, and JavaScript
Data analysis tools such as MatLab, Microsoft Excel, and IBM SPSS
Statistics concepts such as hypothesis testing, regression analysis, and probability distributions
Data visualization tools such as Power BI, Tableau, and QlikView
If your bachelor’s degree did not cover the aforementioned skills, then you can do additional data analysis courses in Lisbon to master them.
4. Apply for internships and entry-level roles – Using job boards such as LinkedIn, you can browse for entry-level roles or internship positions in data analytics.
5. Continue to keep your knowledge up to date – There are constantly new discoveries and developments in the field of data analytics. Keep up with the latest news and trends in data analytics so that you are aware of any new tools or technologies that you should familiarise yourself with to make yourself stand out from your peers and colleagues.
6. Pursue a Master’s Degree (Optional) – While pursuing a master’s degree in data analytics is optional, it could potentially make you more competitive for top data analytics positions. You could pursue a Master’s in Data Science, which will give you an in-depth understanding of advanced data analytics techniques and teach you about machine learning, statistical modeling, data management, etc. Another option is a Master’s in Business Analytics, which will focus more on all the skills you need to successfully utilize data analytics in business scenarios.
There are a variety of data analytics courses in Lisbon. Here, we narrow it down to the top data analytics courses in Lisbon, based on the comprehensiveness of the curriculum, affordability, and flexibility.
Rank# 1. Data Analysis Courses in Lisbon
1. IIM SKILLS
IIM SKILLS has the highest ratings for offering the best data analytics courses in Lisbon. Along with the Data Analytics Course, IIM SKILLS is also highly recommended as the best platform that has a wide range of professional & skill developing courses in different sectors.
All the courses offered by IIM SKILLS are online practical oriented. They have the best team of mentors who are highly efficient and specialize in their domain. With IIM SKILLS they assure 100% tool-oriented training that helps in building a professional learning experience.
IIM SKILLS has 24*7 helpline services for career guidance and support. The data analytics course with IIM SKILLS is a 6-month course with live training sessions and 2 months of unpaid optional internship which gives practical professional exposure.
The course fees are very minimal and at affordable cost. Also, the live recordings of every session are shared with every applicant on a regular basis. They also provide lifetime free access to their learning material.
Ironhack offers one of the best data analytics courses in Lisbon. Moreover, Ironhack also offers dedicated career support services. They have helped more than thousands of students to land their dream jobs. Ironhack’s alumni have gone on to work in well-known global companies such as Uber, Facebook, Mastercard, Deliveroo, and more.
The course can be completed in 9 weeks if you choose the full-time option, or 24 weeks if you choose the part-time option. The cost can be done in person at Ironhack’s Lisbon campus for a total of €650,000. There is also an option to do this same course online, however, it will cost more at €750,000.
This course will teach you all about data analytics and some of the basic tools and concepts you need to understand to be a data analyst including SQL, Python, Tableau, statistics, and more. It is split up into 4 different phases: Online prework, Module 1, Module 2, and Module 3. Below is a breakdown of the course structure:
The online prework phase consists of 60 hours of material that will cover the fundamentals of statistics and programming. It will also cover the fundamentals of the command line, Python, Git, MySQL, and statistical analysis. You will also use Ironhack’s ‘Slack’ channel to get in touch with the academic staff and fellow students.
Module 1 is titled ‘Introduction to Python’. Here you will be introduced to data wrangling/data cleaning, web scraping, and API. You will also learn Python, Git, and SQL at intermediate difficulty levels.
Module 2 is titled ‘Advanced Data Analytics’. Here you will be taught how to use Python to understand probability and inferential statistics. You will also learn how to utilize Python for business intelligence purposes. This module also shows you how to effectively present the insights you derive from data analytics using engaging story-telling techniques. At this stage, you will be tasked with completing a data analytics project. For this project, you will be given real datasets and will have to process, clean, and visualize the data.
Module 3 is titled ‘Get a handle on the fundamentals of machine learning’. In this final module, you will be introduced to the concept of machine learning. This module will cover supervised and unsupervised machine learning. Additionally, you will be taught the basics of popular machine-learning algorithms.
You will also have the opportunity to build, train, and evaluate models using the machine-learning library known as Scikit-Learn. Finally, you will be tasked with creating an end-to-end machine learning project where you will have to process a dataset and create a model that can make predictions on new data.
Given how comprehensive and practical Ironhack’s data analytics courses in Lisbon are, it is easy to see why it is one of the best data analytics courses in Lisbon.
Rank# 3. Data Analysis Courses in Lisbon
3. Le Wagon Data Science Bootcamp
Le Wagon’s Data Science Bootcamp in Lisbon is a 9-week course that covers data analytics tool kits, machine learning, deep learning, decision science, statistics, and much more. The course is priced at €6,500. Before the course begins, you will be required to complete 40 hours of online prep work, where you will learn about basic commands in Git, Terminal, and OS. You will also learn the basic foundations of mathematics and Python. Here is a breakdown of the course structure:
In Weeks 1 and 2, you will learn how to apply Python to data science. This includes extracting data from a relational database, working with a big data matrix, and learning how to construct visualizations. These first 2 weeks will also cover basic math concepts that are vital for data analysis such as linear algebra and statistics.
Week 3 will focus on decision science. You will be taught how to derive valuable insights by dissecting statistical results based on hypothesis testing, multivariate regression models, and confidence intervals.
Weeks 4 and 5 are all about machine learning. You will be taught how to execute the machine-learning workflow using Scikit-Learn, which is a machine-learning library. Both supervised and unsupervised machine learning will be covered.
Week 6 covers deep learning. You will be taught about the architecture of neural networks as well as their parameters. Additionally, you will learn how to build your own neural networks. You will also learn how to make use of the latest open-source research to transfer and reuse learning. Week 6 will also include GPU training, autoencoders, and batch data processing pipelines.
Week 7 is about machine learning engineering (MLOps). You will learn how to take the models that you have created and turn them into a Python package that can be replicated and trained on big data in the cloud by using online databases and virtual machines. You will be taught how to monitor the performance of your model as new data comes and retrain it when needed.
Weeks 8 and 9 are the project phase. You will be put in groups of 3-4 people and tasked with working on a real data science project. You will be mentored by Le Wagon’s expert faculty to guide you through your project.
Apart from the comprehensive curriculum, what makes this course one of the best data analytics courses in Lisbon is its career week module. After the course is over, a career week will take place where you will get to meet data science experts working at large companies and startups.
Le Wagon has over 985 hiring partners and over 1000 alumni whom you will be able to connect with to aid in your job search. Le Wagon also offers data analytics courses in Lisbon in a part-time online format which takes 6 months to complete.
Rank# 4. Data Analysis Courses in Lisbon
4. Wild Code School
The Wild Code School offers a 3-month data science boot camp in Lisbon that costs €6000. Wild Code School’s Bootcamp was designed specifically to match the needs of the modern job market, which is what puts it amongst the best data analytics courses in Lisbon. This course covers data analytics skills from 4 key areas:
Data collection – you will learn how to perform a database query using SQL and API REST. You will also be taught how to automate the collection of content on web pages and how to interpret JSON format. Additionally, you will be taught about the law known as General Data Protection Regulation.
Data processing – this will involve the use of Python, NumPy arrays, and Pandas DataFrames. You will also learn how to write clean code and load it to GitHub.
Modeling and presenting data – here you will learn about machine learning using Scikit-Learn, regression, and classification concepts. You will also learn how to visualize data using dashboards like PowerBI and Tableau.
How to become a tech professional – this is a soft-skills module where you will learn how to create a professional portfolio for yourself, how to brand yourself online, how to communicate effectively, etc.
These are just a few of the top data analytics courses in Lisbon.
Frequently Asked Questions
What is data analytics?
The process of analyzing data is to come up with meaningful insights and conclusions that can be used to assess and improve the performance of the system in question.
How much do data analysts earn in Lisbon, Portugal?
Between €14K to €37K.
Are there good data analytics courses in Lisbon, Portugal?
There are plenty of high-quality data analytics courses in Lisbon, Portugal.
Conclusion
It is clear that data analytics is the field of the future. If you are someone who is passionate about numbers and has strong critical thinking skills, then data analytics is definitely a viable career option for you. Expertise in data analytics opens up a variety of rewarding and lucrative career paths.
Digital marketing is absolutely vital to the modern business world. Through digital marketing techniques, you can reach a massive global audience in a way that is measurable, affordable, and easy to execute. If you are located in Ireland and on the lookout for high-quality digital marketing courses, then look no further. This article breaks down the top 5 digital marketing courses in Ireland, taking into account cost, flexibility, and curriculum.
Table of Contents
What is Digital Marketing?
Examples of Successful Digital Marketing Activities
Digital Marketing Career Prospects
Top 5 Digital Marketing Courses in Ireland
Conclusion
Frequently Asked Questions
What is Digital Marketing?
To understand digital marketing, you must first understand the definition of marketing. Marketing is all about creating and communicating something that is of value to your customers, partners, clients, or society in general. There are many different types of marketing that all have different end goals.
For instance, an advertisement showcasing the benefits of your product is meant to generate demand and increase sales. Sponsoring sporting events to have your brand name prominently displayed on the players’ jerseys is a way to raise your brand awareness.
Direct marketing involves reaching out to individual customers directly rather than relying on mass messaging. These are all different types of marketing activities. Digital marketing is simply the use of the internet, digital media, digital platforms, and digital technologies to carry out your marketing activities.
A few examples of digital marketing are displaying ads to people on their smartphones through the Instagram advertising service, employing direct marketing by sending customized emails to individual customers, writing industry-related podcasts or blogs to drive traffic to your website, etc.
Any business that wants to succeed in our modern digital world must invest in a strong digital marketing strategy. It is easy to see why. We live in a fast-paced digital world where most people regularly use the internet, smartphones, and other devices.
From getting the daily news to consuming casual content and keeping in touch with friends via social media, we are constantly entangled in this web of connectivity. This makes it easy for businesses to reach thousands of people globally through the internet and digital mediums.
Examples of Successful Digital Marketing Activities
Many major companies have used digital marketing to their advantage. One example of a hugely successful and viral digital marketing campaign is Dove’s emotional video with a sketch artist. Instead of creating a video focused on their product, Dove created a 3-minute exploring the theme of beauty and self-worth.
It involved women describing themselves to a sketch artist, followed by a stranger describing these same women to the very same sketch artist. It showed that women often think they are less beautiful than how the rest of the world perceives them. As a product that is in the women’s beauty space, Dove greatly improved its brand image through this video as it made people view them as a company that supports and uplifts women.
Another popular and successful implementation of digital marketing is JetBlue’s use of Twitter to provide customer service. Many companies use their social media platforms as a way to constantly gloat and self-promote. JetBlue, however, decided to use social media a little differently.
They diligently attempt to reply to every single tweet where someone has tagged them. Whether a customer is tweeting to complain about an issue they are having with JetBlue’s services or just thanking JetBlue for a good experience, the company replies to all of these tweets. If the tweet is a complaint, then JetBlue acknowledges the customer’s frustrations and offers practical solutions.
If the tweet is words of appreciation, then JetBlue ensures to thank the customer for their continued support. This is a unique way to use Twitter and really shows you that there are endless possibilities when it comes to using the internet and digital mediums to carry out your marketing activities.
Digital Marketing Career Prospects
Digital marketing encompasses a very large set of skills, including social media marketing, email marketing, Search Engine Optimisation (SEO), content writing, video content creation, etc. Hence, there is a plethora of options when it comes to careers in digital marketing. Here are a few examples of entry-level positions in the field of digital marketing:
SEO Specialist: An SEO specialist must analyze the company website, company blog, and essentially any content that the company puts on the internet. After analyzing it, they must identify how to change or restructure this content to drive as much traffic as possible to this content. This can involve making changes to the website code, ensuring that certain specific keywords are features on the website, ensuring that page loading times on the website are low, etc.
Social Media Specialist: A social media specialist is in charge of creating and executing an effective strategy to use on social media platforms to get the company’s message across. This can involve identifying whether different customer segments use different social media platforms and adapting the content for each platform accordingly.
It can also involve running paid advertisements on these social media platforms to drive sales and traffic to the company website. A social media specialist will often work with graphic designers, videographers, and copywriters to ensure that the content that is put up on the company’s social media pages is high-quality.
Digital Marketing Copywriter: A digital marketing copywriter must write engaging content that is both interesting and effective at getting the company’s message across. They may write blogs, product descriptions, captions for social media posts, press releases, etc. They will be given a guide that outlines the brand’s style/voice, and they must ensure that all of the content they write adheres strictly to the rules of this guide.
Top 5 Digital Marketing Courses in Ireland
1 – IIM SKILLS -Master Digital Marketing Course
IIM SKILLS is a renowned institute that boasts over 35,000 successful alumni who now work in established companies such as Deloitte, Google, IBM, KPMG, Samsung, LinkedIn, Meta, and more. Forbes, Entrepreneur, Financial Express, and several other major publications have all featured and talked about IIM SKILLS.
Students of IIM SKILLS have given extremely positive testimonies and reviews about how much IIM SKILLS has helped to boost their careers. When it comes to digital marketing courses in Ireland, IIM SKILLS digital marketing course is an amazing way for you to master everything there is to know about the fascinating field of digital marketing.
The course is completely online and takes 3 months to complete and costs €463.95. During the course, you will be exposed to a variety of real-life examples and industry case studies that will help you gain an understanding of how digital marketing works in real-life scenarios. Additionally, you will be guided on how to prepare for and complete 13 other certifications affiliated with HubSpot, Google, and Facebook (Meta).
These additional certifications will not only add to your resume but will also teach you how to use key digital marketing tools that are commonly used in the industry. Some of the tools you will learn to use during this course are Google Analytics, Uber suggest, Facebook Ads, Twitter Ads, SEMrush, Mailchimp, WordPress, and more.
Moreover, once you sign up for this course, the IIM SKILLS team will give you extensive support in your career. They will help you to establish yourself as an expert digital marketer by guiding you in launching a podcast, launching a YouTube channel, and launching a digital marketing agency.
You will also be given the opportunity to write a blog for the Times of India, which is one of India’s most popular news publications. Additionally, IIM SKILLS will give you the opportunity to take on a 2-month paid internship, and you will have access to over 300 placement partners for interview facilitation.
Upon completing the course, you will not only receive a certificate but also a letter of recommendation which can go a long way in helping you secure your dream job. Clearly, the benefits of this course are aplenty, and that is what makes this one of the best digital marketing courses in Ireland.
2 – Fitzwilliam Institute Diploma in Digital Marketing and Social Media
Fitzwilliam Institute was established in Dublin, Ireland in 1985 and is a highly respected and well-known organization. Thousands of students have given stellar testimonials about their experience with Fitzwilliam Institute. Their clients range from individual students to large corporations, small to medium businesses, etc.
According to Fitzwilliam Institute, their goal is to offer practical, hands-on training that will allow you to start a meaningful career in your chosen field. They hire people who are at the top of their respective industries to teach these courses in an interactive and industry-oriented manner.
Their diploma in digital marketing and social media is one of the best digital marketing courses in Ireland. This is because it covers almost every type and aspect of digital marketing in great detail. The total cost for this course is s €995 and it is conducted completely online, so you can learn from the comfort of your own home.
You are allocated a 6-month period within which you can complete the course at your own pace. If you dedicate about 6-8 hours of study per week, you can complete this course in as little as 3 or 4 months. Each module is based on a case study.
Case studies are an incredibly powerful learning tool as they allow the learner to easily apply the knowledge to real-world scenarios, which is exactly what you will need when you begin building your career. Your performance in this course will be assessed based on assignments, projects, and practical exercises.
The Modules Covered Are as Follows:
Introduction to Digital Marketing
Digital Marketing Communications
Targeting and Segmentation
Planning and Strategy Building
Creating an Effective Search Engine Optimisation Strategy
By becoming a student at the Fitzwilliam Institute, you will gain access to a page on their website that allows you to browse and apply to various jobs and volunteer opportunities that can help you advance your career. The institute has strong industry connections and can help you to expand your professional network. These networking and career opportunities help make this diploma one of the best digital marketing courses in Ireland.
3 – Dublin Business School Diploma in Digital Marketing and Strategy
The Dublin Business School is an institute in Dublin, Ireland that focuses on providing career-centric education to professionals across various industry sectors. Their diploma in digital marketing and strategy will teach you how to effectively create and manage successful digital marketing campaigns through hands-on learning.
At the end of the course, you will have acquired practical digital marketing skills that you can immediately put to use in digital marketing agencies, client-facing marketing teams, public relations organizations, e-commerce businesses, etc. This practical, industry-oriented approach is part of what makes this diploma one of the best digital marketing courses in Ireland.
The course spans 12 weeks and will be conducted on the DBS campus. You will have to dedicate one evening per week, from 6.15 PM to 9.30 PM. The fee for this course is €1,500. Once you are registered for the course, you will be given access to the DBS library. This course will explore practical case studies involving actual industry examples.
This will allow you to understand the theories easily and apply them to real-life scenarios. The teachers will demonstrate how to use key digital tools that will be useful in any digital marketer’s toolbox. Furthermore, will be given the opportunity to practice the concepts that you learn in DBS’s computer lab facilities.
The Modules Included in This Course Are:
Introduction to Digital Marketing
Digital Strategy and Planning
Content Marketing and Social Media Strategy
Social Media Platforms/Channels Cast Studies
Search Engine Marketing
Search Engine Optimisation
Email Marketing
Online Sales Optimisation
Digital Media Production – Blogs, Webinars, CMS
Understanding Mobile
Digital Measurement and Tracking Programmes
Executing Digital Plans
Upon completing this course, you will be required to develop and execute a full digital marketing plan for the launch of a new online business, product, or service. You will have to conceptualize it, design it, execute it, promote it and measure it. This project will give you an insight into what it is like to be a professional digital marketer.
This hands-on project style of assessment is what makes this diploma one of the best digital marketing courses in Ireland. Indeed, hands-on practical projects are vital as they allow you to understand what working in the industry will be like.
4 – Digital Marketing Institute Professional Diploma in Digital Marketing
Headquartered in Dublin, Ireland, the Digital Marketing Institute has helped over 200,000 students to upskill and advance in their careers. DMI has partnerships with some of the world’s leading companies and universities, including SAP, Accenture, Vodafone, the University of Westminster, and more.
DMI’s professional diploma in digital marketing is a 30-hour online course that is completely self-paced. It costs €1184.66. What sets this course apart and makes it one of the best digital marketing courses in Ireland is how it was designed. DMI has formed an exclusive group of professionals known as ‘Global Industry Advisory Champions’.
These are seasoned professionals from international companies who are at the top of their industries. These professionals come from well-known industry giants including Google, Coca-Cola, Meta, HubSpot, etc. DMI has taken the advice and guidance of these professionals to effectively design this digital marketing course. This ensures that their curriculum is up-to-date and relevant to the current trends in digital marketing.
The Modules Included in This Course Are:
Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) with Google Ads
YouTube and Display Advertising
Email Marketing
Website Optimization
Analytics Using Google Analytics
Digital Marketing Strategy
DMI also offers a tiered membership program that gives you access to multiple short courses, podcasts, webinars, eBooks, and other learning materials. This membership program is a great option if you want to do more courses and continue learning after completing the digital marketing diploma.
81% of people who earned a DMI certification went on to get a promotion after completing their certification. This leaves no doubt that DMI’s professional diploma in digital marketing is indeed one of the best digital marketing courses in Ireland.
5 – Griffith College Certificate in Online Marketing and Digital Strategy
Established in 1974, Griffith College is Ireland’s biggest third-level college. Griffith College is known for providing high-quality undergraduate and postgraduate programs as well as short-term professional training courses. Griffith College offers a certificate in online marketing and digital strategy.
This is one of the best digital marketing courses in Ireland. It aims to teach you all about the basics of digital marketing, digital media, and web design. The course is 12 weeks long and can be taken at the Dublin Campus or at the Cork campus. It requires you to dedicate one evening per week, from 6.30 PM to 9.30 PM.
The price of this course varies depending on which campus you choose. It is priced at €990 on the Dublin campus and €950 on the Cork campus. On the Limerick campus, the course is priced at €850, however, you also have to pay an exam and registration fee of 154 pounds sterling directly to ICM.
The Modules That You Will Be Taught in This Course Are:
Digital Strategy and Planning
Online Marketing
Measuring Digital Campaigns and Engagement
Social Media
Analysing Sales Funnel and Understanding Key Metrics
Web Design and Technologies
Notably, this course is validated by the Institute of Commercial Management (ICM). This is just one of the many reasons that Griffith College’s certificate in online marketing and digital strategy is one of the best digital marketing courses in Ireland.
Frequently Asked Questions
Q1. What is digital marketing?
Digital marketing is the practice of using the internet, digital media, digital platforms, and digital technologies to conduct marketing activities and execute marketing strategies.
Q2. How much can I make as a digital marketing professional in Ireland?
On average, a digital marketing professional in Ireland makes €40,000 per year. Entry-level digital marketing jobs in Ireland will typically start at €35,493 per year. More experienced and senior professionals can make up to €57,500 per year.
Q3. Is there room for career growth in digital marketing?
There is major room for career growth and development in digital marketing. Most major companies have digital marketing managers and a full team dedicated specifically to digital marketing. Moreover, many companies are beginning to hire C-level and director-level marketing leaders (Chief Marketing Officers and Marketing Directors).
Conclusion
Overall, it is clear that digital marketing is a thriving field that is only continuing to grow as our world becomes increasingly fueled by technology and the internet. If you are interested in carving out a strong career in digital marketing, signing up for a comprehensive digital marketing course is a great way to start. There are many practical digital marketing courses in Ireland and across the world that will teach you about the basics of digital marketing. Completing such courses can teach you how to apply these skills in industry scenarios. Sign up for a course now and begin your journey as a professional digital marketer.
