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Top 5 Digital Marketing Courses in Ireland With Placement

Digital marketing is absolutely vital to the modern business world. Through digital marketing techniques, you can reach a massive global audience in a way that is measurable, affordable, and easy to execute. If you are located in Ireland and on the lookout for high-quality digital marketing courses, then look no further. This article breaks down the top 5 digital marketing courses in Ireland, taking into account cost, flexibility, and curriculum.

What is Digital Marketing?
Examples of Successful Digital Marketing Activities
Digital Marketing Career Prospects
Top 5 Digital Marketing Courses in Ireland
Conclusion
Frequently Asked Questions

What is Digital Marketing?

To understand digital marketing, you must first understand the definition of marketing. Marketing is all about creating and communicating something that is of value to your customers, partners, clients, or society in general. There are many different types of marketing that all have different end goals.

For instance, an advertisement showcasing the benefits of your product is meant to generate demand and increase sales. Sponsoring sporting events to have your brand name prominently displayed on the players’ jerseys is a way to raise your brand awareness.

Direct marketing involves reaching out to individual customers directly rather than relying on mass messaging. These are all different types of marketing activities. Digital marketing is simply the use of the internet, digital media, digital platforms, and digital technologies to carry out your marketing activities.

A few examples of digital marketing are displaying ads to people on their smartphones through the Instagram advertising service, employing direct marketing by sending customized emails to individual customers, writing industry-related podcasts or blogs to drive traffic to your website, etc.

Any business that wants to succeed in our modern digital world must invest in a strong digital marketing strategy. It is easy to see why. We live in a fast-paced digital world where most people regularly use the internet, smartphones, and other devices.

From getting the daily news to consuming casual content and keeping in touch with friends via social media, we are constantly entangled in this web of connectivity. This makes it easy for businesses to reach thousands of people globally through the internet and digital mediums.

Examples of Successful Digital Marketing Activities

Many major companies have used digital marketing to their advantage. One example of a hugely successful and viral digital marketing campaign is Dove’s emotional video with a sketch artist. Instead of creating a video focused on their product, Dove created a 3-minute exploring the theme of beauty and self-worth.

It involved women describing themselves to a sketch artist, followed by a stranger describing these same women to the very same sketch artist. It showed that women often think they are less beautiful than how the rest of the world perceives them. As a product that is in the women’s beauty space, Dove greatly improved its brand image through this video as it made people view them as a company that supports and uplifts women.

Another popular and successful implementation of digital marketing is JetBlue’s use of Twitter to provide customer service. Many companies use their social media platforms as a way to constantly gloat and self-promote. JetBlue, however, decided to use social media a little differently.

They diligently attempt to reply to every single tweet where someone has tagged them. Whether a customer is tweeting to complain about an issue they are having with JetBlue’s services or just thanking JetBlue for a good experience, the company replies to all of these tweets. If the tweet is a complaint, then JetBlue acknowledges the customer’s frustrations and offers practical solutions.

If the tweet is words of appreciation, then JetBlue ensures to thank the customer for their continued support. This is a unique way to use Twitter and really shows you that there are endless possibilities when it comes to using the internet and digital mediums to carry out your marketing activities.

Digital Marketing Career Prospects

Digital marketing encompasses a very large set of skills, including social media marketing, email marketing, Search Engine Optimisation (SEO), content writing, video content creation, etc. Hence, there is a plethora of options when it comes to careers in digital marketing. Here are a few examples of entry-level positions in the field of digital marketing:

SEO Specialist: An SEO specialist must analyze the company website, company blog, and essentially any content that the company puts on the internet. After analyzing it, they must identify how to change or restructure this content to drive as much traffic as possible to this content. This can involve making changes to the website code, ensuring that certain specific keywords are features on the website, ensuring that page loading times on the website are low, etc.

Social Media Specialist: A social media specialist is in charge of creating and executing an effective strategy to use on social media platforms to get the company’s message across. This can involve identifying whether different customer segments use different social media platforms and adapting the content for each platform accordingly.

It can also involve running paid advertisements on these social media platforms to drive sales and traffic to the company website. A social media specialist will often work with graphic designers, videographers, and copywriters to ensure that the content that is put up on the company’s social media pages is high-quality.

Digital Marketing Copywriter: A digital marketing copywriter must write engaging content that is both interesting and effective at getting the company’s message across. They may write blogs, product descriptions, captions for social media posts, press releases, etc. They will be given a guide that outlines the brand’s style/voice, and they must ensure that all of the content they write adheres strictly to the rules of this guide.

Top 5 Digital Marketing Courses in Ireland

1 – IIM SKILLS -Master Digital Marketing Course

IIM SKILLS is a renowned institute that boasts over 35,000 successful alumni who now work in established companies such as Deloitte, Google, IBM, KPMG, Samsung, LinkedIn, Meta, and more. Forbes, Entrepreneur, Financial Express, and several other major publications have all featured and talked about IIM SKILLS.

Students of IIM SKILLS have given extremely positive testimonies and reviews about how much IIM SKILLS has helped to boost their careers. When it comes to digital marketing courses in Ireland, IIM SKILLS digital marketing course is an amazing way for you to master everything there is to know about the fascinating field of digital marketing.

The course is completely online and takes 3 months to complete and costs €463.95. During the course, you will be exposed to a variety of real-life examples and industry case studies that will help you gain an understanding of how digital marketing works in real-life scenarios. Additionally, you will be guided on how to prepare for and complete 13 other certifications affiliated with HubSpot, Google, and Facebook (Meta).

These additional certifications will not only add to your resume but will also teach you how to use key digital marketing tools that are commonly used in the industry. Some of the tools you will learn to use during this course are Google Analytics, Uber suggest, Facebook Ads, Twitter Ads, SEMrush, Mailchimp, WordPress, and more.

The Topics Covered in the Digital Marketing Course:

Introduction to Digital Marketing
Web Development with WordPress
Search Engine Optimisation
Search Engine Marketing
Email Marketing
Inbound Marketing
Social Media Marketing
Integrated Digital Marketing Strategy
Web Analytics (Google Analytics)
Online Reputation Management
Advanced Blogging and Content Writing
Media Buying and Planning
Affiliate Marketing
Video and YouTube Marketing
Marketing Automation
Digital Infographics Resume Creation

Moreover, once you sign up for this course, the IIM SKILLS team will give you extensive support in your career. They will help you to establish yourself as an expert digital marketer by guiding you in launching a podcast, launching a YouTube channel, and launching a digital marketing agency.

You will also be given the opportunity to write a blog for the Times of India, which is one of India’s most popular news publications. Additionally, IIM SKILLS will give you the opportunity to take on a 2-month paid internship, and you will have access to over 300 placement partners for interview facilitation.

Upon completing the course, you will not only receive a certificate but also a letter of recommendation which can go a long way in helping you secure your dream job. Clearly, the benefits of this course are aplenty, and that is what makes this one of the best digital marketing courses in Ireland.

2 – Fitzwilliam Institute Diploma in Digital Marketing and Social Media

Fitzwilliam Institute was established in Dublin, Ireland in 1985 and is a highly respected and well-known organization. Thousands of students have given stellar testimonials about their experience with Fitzwilliam Institute. Their clients range from individual students to large corporations, small to medium businesses, etc.

According to Fitzwilliam Institute, their goal is to offer practical, hands-on training that will allow you to start a meaningful career in your chosen field. They hire people who are at the top of their respective industries to teach these courses in an interactive and industry-oriented manner.

Their diploma in digital marketing and social media is one of the best digital marketing courses in Ireland. This is because it covers almost every type and aspect of digital marketing in great detail. The total cost for this course is s €995 and it is conducted completely online, so you can learn from the comfort of your own home.

You are allocated a 6-month period within which you can complete the course at your own pace. If you dedicate about 6-8 hours of study per week, you can complete this course in as little as 3 or 4 months. Each module is based on a case study.

Case studies are an incredibly powerful learning tool as they allow the learner to easily apply the knowledge to real-world scenarios, which is exactly what you will need when you begin building your career. Your performance in this course will be assessed based on assignments, projects, and practical exercises.

The Modules Covered Are as Follows:

Introduction to Digital Marketing
Digital Marketing Communications
Targeting and Segmentation
Planning and Strategy Building
Creating an Effective Search Engine Optimisation Strategy
Content Marketing
Website Analytics
Google Analytics
Google Ads
Writing content for the web
Social Media
Video Creation
Blogging
Interactive Tools and Data Collection
Email Marketing
Traditional Marketing
Affiliate Marketing
Mobile Marketing
Online Public Relations
E-Commerce
Web Design Principles
How to set up a digital marketing consultancy
How to be a successful presenter

By becoming a student at the Fitzwilliam Institute, you will gain access to a page on their website that allows you to browse and apply to various jobs and volunteer opportunities that can help you advance your career. The institute has strong industry connections and can help you to expand your professional network. These networking and career opportunities help make this diploma one of the best digital marketing courses in Ireland.

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3 – Dublin Business School Diploma in Digital Marketing and Strategy

The Dublin Business School is an institute in Dublin, Ireland that focuses on providing career-centric education to professionals across various industry sectors. Their diploma in digital marketing and strategy will teach you how to effectively create and manage successful digital marketing campaigns through hands-on learning.

At the end of the course, you will have acquired practical digital marketing skills that you can immediately put to use in digital marketing agencies, client-facing marketing teams, public relations organizations, e-commerce businesses, etc. This practical, industry-oriented approach is part of what makes this diploma one of the best digital marketing courses in Ireland.

The course spans 12 weeks and will be conducted on the DBS campus. You will have to dedicate one evening per week, from 6.15 PM to 9.30 PM. The fee for this course is €1,500. Once you are registered for the course, you will be given access to the DBS library. This course will explore practical case studies involving actual industry examples.

This will allow you to understand the theories easily and apply them to real-life scenarios. The teachers will demonstrate how to use key digital tools that will be useful in any digital marketer’s toolbox. Furthermore, will be given the opportunity to practice the concepts that you learn in DBS’s computer lab facilities.

The Modules Included in This Course Are:

Introduction to Digital Marketing
Digital Strategy and Planning
Content Marketing and Social Media Strategy
Social Media Platforms/Channels Cast Studies
Search Engine Marketing
Search Engine Optimisation
Email Marketing
Online Sales Optimisation
Digital Media Production – Blogs, Webinars, CMS
Understanding Mobile
Digital Measurement and Tracking Programmes
Executing Digital Plans

Upon completing this course, you will be required to develop and execute a full digital marketing plan for the launch of a new online business, product, or service. You will have to conceptualize it, design it, execute it, promote it and measure it. This project will give you an insight into what it is like to be a professional digital marketer.

This hands-on project style of assessment is what makes this diploma one of the best digital marketing courses in Ireland. Indeed, hands-on practical projects are vital as they allow you to understand what working in the industry will be like.

4 – Digital Marketing Institute Professional Diploma in Digital Marketing

Headquartered in Dublin, Ireland, the Digital Marketing Institute has helped over 200,000 students to upskill and advance in their careers. DMI has partnerships with some of the world’s leading companies and universities, including SAP, Accenture, Vodafone, the University of Westminster, and more.

DMI’s professional diploma in digital marketing is a 30-hour online course that is completely self-paced. It costs €1184.66. What sets this course apart and makes it one of the best digital marketing courses in Ireland is how it was designed. DMI has formed an exclusive group of professionals known as ‘Global Industry Advisory Champions’.

These are seasoned professionals from international companies who are at the top of their industries. These professionals come from well-known industry giants including Google, Coca-Cola, Meta, HubSpot, etc. DMI has taken the advice and guidance of these professionals to effectively design this digital marketing course. This ensures that their curriculum is up-to-date and relevant to the current trends in digital marketing.

The Modules Included in This Course Are:

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) with Google Ads
YouTube and Display Advertising
Email Marketing
Website Optimization
Analytics Using Google Analytics
Digital Marketing Strategy

DMI also offers a tiered membership program that gives you access to multiple short courses, podcasts, webinars, eBooks, and other learning materials. This membership program is a great option if you want to do more courses and continue learning after completing the digital marketing diploma.

81% of people who earned a DMI certification went on to get a promotion after completing their certification. This leaves no doubt that DMI’s professional diploma in digital marketing is indeed one of the best digital marketing courses in Ireland.

5 – Griffith College Certificate in Online Marketing and Digital Strategy

Established in 1974, Griffith College is Ireland’s biggest third-level college. Griffith College is known for providing high-quality undergraduate and postgraduate programs as well as short-term professional training courses. Griffith College offers a certificate in online marketing and digital strategy.

This is one of the best digital marketing courses in Ireland. It aims to teach you all about the basics of digital marketing, digital media, and web design. The course is 12 weeks long and can be taken at the Dublin Campus or at the Cork campus. It requires you to dedicate one evening per week, from 6.30 PM to 9.30 PM.

The price of this course varies depending on which campus you choose. It is priced at €990 on the Dublin campus and €950 on the Cork campus. On the Limerick campus, the course is priced at €850, however, you also have to pay an exam and registration fee of 154 pounds sterling directly to ICM.

The Modules That You Will Be Taught in This Course Are:

Digital Strategy and Planning
Online Marketing
Measuring Digital Campaigns and Engagement
Social Media
Analysing Sales Funnel and Understanding Key Metrics
Web Design and Technologies

Notably, this course is validated by the Institute of Commercial Management (ICM). This is just one of the many reasons that Griffith College’s certificate in online marketing and digital strategy is one of the best digital marketing courses in Ireland.

Frequently Asked Questions

Q1. What is digital marketing?

Digital marketing is the practice of using the internet, digital media, digital platforms, and digital technologies to conduct marketing activities and execute marketing strategies.

Q2. How much can I make as a digital marketing professional in Ireland?

On average, a digital marketing professional in Ireland makes €40,000 per year. Entry-level digital marketing jobs in Ireland will typically start at €35,493 per year. More experienced and senior professionals can make up to €57,500 per year.

Q3. Is there room for career growth in digital marketing?

There is major room for career growth and development in digital marketing. Most major companies have digital marketing managers and a full team dedicated specifically to digital marketing. Moreover, many companies are beginning to hire C-level and director-level marketing leaders (Chief Marketing Officers and Marketing Directors).

Conclusion

Overall, it is clear that digital marketing is a thriving field that is only continuing to grow as our world becomes increasingly fueled by technology and the internet. If you are interested in carving out a strong career in digital marketing, signing up for a comprehensive digital marketing course is a great way to start. There are many practical digital marketing courses in Ireland and across the world that will teach you about the basics of digital marketing. Completing such courses can teach you how to apply these skills in industry scenarios. Sign up for a course now and begin your journey as a professional digital marketer.