Across the world, we are moving into a more digitalized way of living. Digital Marketing has quickly developed into a key way that companies advertise their products online, relay important messages about their brand, and measure the impact they have on a customer’s digital journey. If you are interested in starting a career in Digital Marketing then there are plenty of skills you can learn by participating in online courses. United Arab Emirates (UAE) is rich in digital marketing career opportunities, with a huge demand for talented workers, therefore, there are many benefits to enrolling in digital marketing courses in the UAE.
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Digital Marketing can be learned with no prior experience needed. It is a career path that many people choose because it allows people to be creative in their work whilst managing inspiring media campaigns, developing a huge range of transferable skills, and getting a head start in a fast-changing industry.
Digital Marketing courses can also be completed from anywhere on the planet and from the comfort of your own home, this is why we recommend these 5 Best Digital Marketing Courses in the UAE.
What is Digital Marketing?Â
Digital Marketing which is also known as Online Marketing refers to all marketing that occurs on the internet, typically marketing campaigns are found using a computer, mobile phone, or tablet. Digital Marketing takes many forms, including social media posts, paid ads, online videos, search engine optimization, and e-mails.
It is used for advertising products, promoting brands, and connecting customers through catchy messaging and bold imagery. In simple terms, it’s the use of digital channels to market products and services in order to reach consumers. The excellent thing about Digital Marketing is the amount of data and analytics that can be explored to understand how your customers shop and exactly what they’re looking for.Â
Why Is Digital Marketing Important?Â
Digital Marketing is important because it connects a business with its online customers and it works across many industries. Seeing as we are moving further into a digital age, it is vital for brands to understand how digital marketing can benefit their progression online. Here are a few key points as to why digital marketing is so important:
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- Affordable – ad spending is considerably cheaper than other forms of traditional marketing such as billboards.
- Flexible – digital ads are easy to track, which means they can be stopped if they’re performing badly or lengthened if they’re performing well, the power is in your hands.
- Expandable – working closely with Google allows your business to expand, thus creating higher sales.
- Interactive – digital marketing allows you to work directly with your customers, you can use all types of tools such as social media posts, reviews, and comments to relay your message and gain the trust of your consumers.Â
- Authority – digital marketing enables you to freely talk about your brand or products with authority. It gives you the opportunity to be considered an expert in your industry, enticing customers to endorse you.Â
Types of Digital Marketing
Digital Marketing can be broken into 7 main categories, here are a few examples of the most common strategies and how they are used.
Search Engine Optimisation
Search Engine Optimisation is precisely what it says in the title, it’s all about getting your website to the top of the search engine when customers are looking for your brand, your services, or the products you sell. It also picks up on keywords that are aligned with your business.
Take Google as an example, given they are the most popular search engine on the internet, they include both organic searches and also paid searches (these are usually the first 3 links at the top of the search display, shown as ‘Ads’.)
The best way to ensure you are organically growing your brand and reaching the top of the google search page is to create content that matches searches that people are actively looking for, it is also vital to create original, quality content with a bunch of keywords.Â
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Other top tips for creating excellent quality content that readers love and Google wants to show are:
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- Conduct keyword research – Try creating a list of high-performing keywords related to your products or services, and consider long-tail variations for added opportunities. There are plenty of apps and Google add-ons that will help you on your way.
- Create engaging content – Understand current trends, engage with customers on a range of social platforms, and comprehend the intent behind your content – What is the purpose? What type of message are you trying to relay?
- Keep it short and snappy – Let’s face it, people have short attention spans! Try to keep the text short and snappy, break down paragraphs with images and titles, and don’t be afraid to be informal, long gone are the days when writing was always serious!
Content Marketing
As mentioned, quality content is a key factor in optimizing a page. As a result, SEO is a major component in content marketing. The aim of content marketing is to attract leads that turn into conversions. This means enticing people to become interested enough in the product or service that you’re providing which ultimately turns them into paying customers, sometimes repeatedly with the right strategy. With effective content writing, you can offer customers value for free in multiple ways, this includes;
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- Blog Posts
- eBooks
- Newsletters
- Video and Audio Transcripts
- Whitepapers
- Infographics
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Regardless of how you’d like to target your audience, it’s important to make sure the content that’s being produced is grammatically correct, free of errors, relevant, easy to understand, and interesting. Your content should also guide your customer to the next step, whether that’s a free consultation with a representative or clicking through to a sign-up link.Â
Social Media Marketing
Social Media Marketing is the use of social media platforms as a way to promote your product or service, this is an ever-growing popular way for businesses to establish themselves online while easily reaching a large audience. Most social media platforms such as Facebook, Tiktok, and Instagram have built-in data analytics tools that allow companies to track the views, reach, and success of their campaign, companies can use this information to test campaigns and alter them if they don’t meet expectations.
Social Media Marketing is one of the latest ways to market with social media only becoming popular in the late 2000s, however, don’t underestimate the power social media holds. With access to social media platforms available via desktop, tablet, and mobile, it is becoming much easier to reach potential customers with a simple click of a button.Â
To create an effective social media marketing strategy, it’s crucial to follow best practices, these include:
- Create high-quality and engaging content
- Reply to comments, questions, and direct messages in a professional and timely manner
- Build a social media posting schedule (Research high activity times)
- Post at the right time
- Hire social media experts to support or advise on your marketing efforts
- Know your audience
Affiliate MarketingÂ
Affiliate Marketing is a tactic that focuses on allowing a person to make money by advertising someone else’s business. This tactic is very common these days with companies collaborating with famous people, or people with big followings on social media.Â
If you’re an affiliate, you will get a commission after every time someone purchases an item through a link you are sharing. If you are a marketer, you will pay the affiliate for promoting your items. There are many things that marketers can do to appeal to potential promotors, some of these include:Â
- Offer Bonuses to best-performing affiliates
- Have a reputable business that affiliates can connect with
- Offer an attractive commissionÂ
- Give gifts to potential new promoters
- Provide marketing materials such as videos, emails, and banners that promotors can use
Influencer Marketing is booming across the internet since its launch in recent years, it has been the topic of people’s conversations for a while now and has become a mainstream form of online marketing. Influencers unlike celebrities are accessible to anyone, anyone can be an influencer, they are most likely to be a ‘normal’ person but with a huge social following.
They don’t necessarily have to be talented in any single way but provide content to their audience which makes people interested in them, enough to follow them anyway. They can create fun videos, share photos and display entertaining posts about their chosen topic.
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services, the best way to describe this is, an influencer will create stories with the product strategically placed or actually in use, they will talk about the product in an informal, review type tone and offer a link or a code so that people can shop the product themselves.Â
Email Marketing
Despite Email Marketing being one of the most old-school ways to promote your business, it still stands as one of the most effective ways. With the launch of social media and the rise in instant messaging, it would be easy to believe that email marketing has become redundant.
However, this statement could not be more wrong! E-mail marketing is still a prominently successful digital marketing tool that over years has become increasingly popular with businesses such as eCommerce sites and retail brands.
All over the world, people use email in professional and personal environments meaning it’s extremely easy to target customers with promotions and discounts being offered by a brand. As a marketer, there is plenty of free email software such as MailChimp and ConvertKit.Â
Pay-Per-Click Marketing
Pay-Per-Click or PPC is a type of digital marketing where you pay a fee every time a customer clicks on your digital campaign. So rather than paying a set fee for your ad to run for a certain length of time, you will only be charged when someone notices it.
PPC ads usually have 1 or more target actions that viewers can complete after they click on an ad, this is known as conversion. There are two types of conversions, either ‘transactional’, a customer making a purchase, or ‘non-transactional’, a customer signing up for a newsletter.
Check-in here to find the best:
- Digital Marketing Courses in Dublin
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- Digital Marketing Courses in Sharjah
- Digital Marketing Courses in Dubai
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- Digital Marketing Courses in Baltimore
5 Best Digital Marketing Courses in The UAE
As we have discovered, the audience for social media is continuously growing, therefore the need for digital marketing professionals is increasing too. With Dubai being a hub for advertisement on the internet, there is plenty of scope for growth in a career in Digital Marketing. In this section, we will identify the 5 Best Digital Marketing Courses in the UAE:
1. IIM SKILLS
IIM SKILLS is one of the leading professional institutions for online learning. The course is designed to give access to hands-on training with excellent-quality live video sessions from anywhere across the world. It also gives participants the skills they need to become a professional in digital marketing in a full-time job or create their own freelance business. IIM SKILLS offers the whole package of interactive classes, this is the reason they are #1 on the list of 5 best digital marketing courses in the UAE.
Digital Marketing Course Modules
- WordPress Website Development
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Website Analytics (Google Analytics)
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
Course DurationÂ
Breakdown of hands-on assignments by hours
| Hands-On Assignments | Approx. Total Time to Complete | |
| 1 | Micro Video Marketing | 10 hours |
| 2 | Affiliate Marketing | 10 hours |
| 3 | Google AdWords (SEM) | 10 hours |
| 4 | Email Marketing | 15 hours |
| 5 | SEO | 25 hours |
| 6 | Content Writing | 30 hours |
| 7 | Web Development | 15 hours |
| 8 | Social Media Marketing | 15 hours |
| Total | 130 hours |
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PriceÂ
The price for the training course plus a 2-month internship is approximately 1695 AED.
Highlights of the Digital Marketing Courses in the UAE
- 2 months guaranteed paid internship
- 130 + hours of comprehensive digital marketing training lectures
- 60 hours of practical assignments
- Lifetime access to training material, course recordings, and class presentationsÂ
- Master certification from IIM SKILLS
Tools
- Facebook Ads
- Google Ads
- Keyword Planner
- Google Analytics
- Uber Suggests
- Moz
- Youtube Analytics
Contact InformationÂ
Telephone: +919580740740
Email: info@iimskills.com
2. Digital Monk
Digital Monk is one of the only institutions which offers 100% job assistance to students after they complete the certification. The digital marketing course is designed for people who are serious about cracking the industry and becoming highly paid digital marketing individuals. It is well known for its commitment to students who decide to participate in one of its digital marketing courses in the UAE.
Modules
- Introduction to Digital Marketing
- Website Design
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Web analytics
- Digital Marketing Strategy
Course Duration
2.5 months for students participating on weekdays (Mon-Fri)
4.5 months for students participating on weekends (Sat-Sun)
PriceÂ
The Price of this course is approximately 3305 AED.
Highlights of the course
- Led by 5+ Industry Experts
- 10 Days No Question Refund Policy
- Freelance Opportunities
- 350+ hours of practical training
- 100% placement guarantee
- 15+ globally recognized certifications
Course Certifications
- 6 Google Ads Certifications
- 1 Google Analytics Certification
- 5 Hubspot Certification
- 1 Microsoft Bing certification
- 1 Course Completion Certificate
Contact Information
Email: hello@digitalmonk.org
Telephone: +91 8310657401
3. Morgan International
Morgan International was established in 1995, in that time they have taught over 80,000 students and are now in partnership with one of the world’s best educational institutions. Morgan International prides itself on helping students become exam ready and prepare for life after they complete the certification, on top of this, students can choose the learning style that suits them.Â
Modules
- Introduction to Digital Marketing
- Social Media Marketing
- Paid Search (PPC) Using Google Ads
- Email Marketing
- Analytics With Google Analytics
- Content Marketing
- Search Engine Optimization (SEO)
- Display and Video Advertising
- Website Optimization
- Digital Marketing Strategy
Course Duration
The course duration is approximately 3 months but you will have lifetime access to modules and resources. The course also includes a 1-year DMI Professional Membership.
Price
The price for this course is approximately 6200 AED.
Contact Information
Phone: +971 2 622 5003
4. Inc. Academy
The professional certification by Inc. Academy is designed for beginners in the marketing field or marketing professionals who want to gain extra knowledge and skills. Choose from 6 days to learn in the classroom and achieve certification from Inc. Academy relevant to companies such as Google, Facebook, and Twitter.
Modules
These are split into two sections, core modules (which must be finished) and specialized modules (candidates may choose four of the specialized modules to complete the course).
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Core Modules
- Orientation Workshop
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (AdWords)
- Digital Strategy and Planning
- Digital (Google) Analytics
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Specialized Modules (Choose four)
- Email Marketing
- Website / Blog Creation
- GDN, Facebook Advertising & Retargeting
- Affiliate Marketing
- eCommerce Website Development
- Content Marketing & Advertising
- Programmatic Advertising
- Selling & Advertising on Amazon
- Inbound Marketing (Marketing Automation)
- LinkedIn Sales Navigator
- Social Media Listening Tools
- TikTok Content & Advertising
- Design Tools for Social Media
- Advanced SEO
- Conversion (Pixel) Tracking & Attribution Model
- Mobile App Promotion
- Lead Generation
- Google My Business
Course Duration
The course duration is 40 hours.
Contact Information
Dubai Telephone: +971 52 437 1377
Admissions Email: admissions@inc.academy
5. Time Training
Students are taught a multitude of online tools and channels on the digital marketing course with Time Training. Their curriculum covers all aspects including, SEO, website design, email marketing, and analytics. This course offers a practical experience to master digital skills and become an entrepreneur. Time Training has a breadth of excellent testimonials which is what makes it one of the best digital marketing courses in the UAE.
Key Learnings
- How to promote your digital marketing services?
- How to discover financial values and add custom metrics?
- How to present digital marketing data?Â
- How to promote your website on a digital platform?
- How to analyze the impact of your website online?
- How to conduct inbound marketing?
- How to customize filters, tags, and segments?
- Marketing strategies for Social Media Marketing
- Guide to Social Media Marketing
- Digital storytelling and social media
- Innovative ways of online marketing
Course Modules and Duration
| Digital Marketing Course Modules | Duration – Total Hours |
| Digital Marketing Specialist | 40 hours |
| SEO Specialist | 16 hours |
| Social Media Specialist | 16 hours |
| Google AdWords Specialist | 8 hours |
| Google Analytics for Digital Marketing | 4 hours |
| Email Marketing Course | 4 hours |
| Content Writing Course | 8 hours |
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Contact Information
Telephone: +971 2 671 3828, 043801666
Email: info@edoxitraining.com
More Useful Digital Marketing Tools
There are a plethora of online tools which are advantageous to anyone making a kick-start into the world of digital marketing or even experienced marketers who are seeking fresh ideas or insight into new programs they can use. All Digital Marketing Courses in the UAE will teach you how to use these tools and many more but here are the top 8 recommended tools for you to explore:
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- Google Analytics – Perfect for collecting data and insight on your customer journey and spending, it also gathers reports on website traffic.
- MailChimp – A popular email marketing platform, used for creating newsletters, promotional emails, and sign-up emails.
- SemRush – Semrush is used for keyword research, online ranking data, and metrics on search volume and cost per click.
- HubSpot – This platform is used to help companies track customer communications whilst advising them on best-in-class customer service.
- SEO – SEO is used for improving the quantity of website traffic of a webpage from search engines such as Google.
- Keyword Research – A practice used in SEO, keyword research helps you understand which keywords users are entering to find products, services, or general information.Â
- Google Ads – An online advertising platform where advertisers bid to display ads, services, and product listings to web users.
- Yoast – A SEO plug-in for WordPress, an easy way to optimize your content if you have built your website using WordPress. Yoast updates itself every 2 weeks to reflect Google’s algorithm.Â
FAQs About Digital Marketing Courses in the UAE
Q1) What is the future of Digital Marketing?
A: Digital Marketing is continuously changing and evolving. The future is becoming more targeted and personalized to the type of audience you are aiming to connect with. The further digitalized the world becomes, the higher the need for digital marketing professionals. The prediction is that digital marketing will continue to grow alongside data analytics and insights it provides. After completion of one of your chosen digital marketing courses in the UAE, you will have the knowledge to continue in this role forever.
Q2) What is the average salary of a Digital Marketing professional in the UAE?
A: The salary of a digital marketer varies based on experience. However, the average yearly salary in UAE is around 59,000 AED which is why taking Digital Marketing courses in the UAE is the way forward.
Q3) Is it possible to have a career in Digital Marketing with no experience?
A: Absolutely, there are no prerequisites to starting a career in digital marketing. Most digital marketing courses in the UAE require no experience in the field before starting and will teach students at the beginner level.
Q4) What kind of companies hire Digital Marketing professionals?
A: Many companies hire digital marketing professionals. Including Digital Marketing Agencies, Google, Amazon, Online Retailers, and social media companies such as Facebook and Twitter.
Conclusion on Digital Marketing Courses in the UAE
These 5 Digital Marketing Courses in the UAE have been thoroughly researched and recommended by real-life people, the testimonials speak for themselves. These are some of the most profound institutions in the world and with the opportunity to complete them from home at an affordable price, there is no reason why you can’t kick-start your career today!Â
As we’ve discovered, Digital Marketing is an ever-growing industry with a lot of attraction from different candidates from all backgrounds across the world. With this in mind, studying one of the 5 digital marketing courses in the UAE will provide a wealth of knowledge for a lifelong profession!
