Nowadays, almost everything that you want is online. To begin with, from buying groceries to buying home accessories or electronics, now you do not need to go to the market to purchase them. We are living in a digital era where people are constantly engrossed in their smartphones, laptops, and tablets so much so that whatever they see online, they tend to buy it. This is where digital marketing comes into play. Digital marketing is a field that is constantly growing and is in a lot of demand these days. In this article, we have covered everything from what is digital marketing to the top 5 digital marketing courses in Junin.
What is the Meaning of Digital Marketing?
Digital marketing, also referred to as internet marketing, is a form of marketing that aims to promote products and services through the usage of the internet and electronic devices such as smartphones, laptops, and other social media platforms.
Brands use this type of marketing to connect with their prospective customers and clients. The field of digital marketing has become popular due to the tremendous growth that this field has seen and continues to see which furthermore widens its scope.
To increase sales, it not just displays sponsored ads on Instagram, but also communicates with customers at every step of the purchasing cycle through its strategies and practices.
Digital marketing uses digital means such as social media, emails, and commercials that are distributed via the Internet and smartphones. People spend an enormous amount of time online and companies are enhancing their budgets for digital marketing.
Traditional marketing has kind of been wiped off by the coming of digital marketing. Why would you even waste your time going to the market to buy products when you can order them from the comfort of your home?
The digital marketing field caught speed during the pandemic when everyone on their own and their loved ones’ safety had to stay at home.
That was a time when companies had to function online by working from home. At that time internet became a vital part of our lives as it was the only way through which we could study and work.
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What is the Importance of Digital Marketing?
Making digital marketing a part of your marketing strategy is extremely important today when people are moving towards the digital world otherwise your company or business will not have many chances to survive. We cannot ignore the benefits of digital marketing and the outcomes it produces.
- Digital marketing makes it possible for businesses and companies to stay in contact with their potential and existing customers.
- Digital marketing enables companies to create awareness about their brand which makes the promotion of their products and services way easier than traditional marketing.
- Digital marketing helps the potential customers of a company to know about the new line of products and services being launched by that company.
- Digital marketing permits you to be your creative self and helps you to look different from the rest of your competitors in the highly competitive market.
- Digital marketing is essentially important for new businesses that, with the help of a digital marketing team can grow their business.
- With the correct tools of digital marketing, companies can evaluate how well their sponsored ads are running on social media platforms like Instagram.
- Digital marketing methods and tools are less costly than traditional marketing methods.
- Through digital marketing, companies can change their strategies from time to time according to the responses that they get by running ads on social media from their target audience.
What are the Different Types of Digital Marketing?
- Search Engine Marketing
Search engine optimization is a digital tool that helps to enhance the ranking of digital content on search engine platforms like Google and Yahoo. For the potential audience to locate their products and services digitally, this type of marketing is used by digital marketers.
- Content Marketing
Digital content such as articles, blogs, posts, videos, and podcasts that are written by content writers, are used by content marketers to connect with their target audience.
- Email marketing
Timely emails are sent by digital marketers to a wider audience who have in the past signed up for their website to make them aware of discounts, sales, and a new range of products.
- Pay Per Click
Pay-per-click is a digital marketing strategy in which a company gets paid by an adviser every time their commercial gets clicked by a prospective customer.
- Social Media Marketing
Social media marketing involves using social media platforms like Instagram, Facebook, and Twitter to connect with the target audience. It also displays sponsored ads that run on various social media platforms and evaluates the outcomes of such ads. Social media marketing is done by posting photos and videos from the social media business account of a company to let their followers know about the new product launch or discounts.
- Influencer Marketing
Companies approach influencers on social media platforms like Instagram to promote their brand. It is also known as a paid partnership when an influencer gets paid in some way for posting a story or post for a business to promote their brand. This is an example of a commercial relationship that an influencer has with a business.
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Digital Marketing Courses in Junin
The Top 5 Digital Marketing Courses in June are Mentioned Below Which Will Give You a Clear Vision Regarding the Course Which Will Best Suit You.
Rank #1. Digital Marketing Courses in Junin
1. IIM SKILLS
About the Institute:
IIM SKILLS is one of the renowned institutes that is regarded as the fastest-growing education company in the world. This institute has been training professionals, students, housewives, and anyone who wants to restart their career in a digital space since 2015.
It has its head office in New Delhi. IIM SKILLS has trained around 35000 and more people from around the world which includes 35 and more countries. The teaching staff of IIM SKILLS includes specialized and expert faculties who have experience of 12 years and above.
IIM SKILLS offers one of the most focused and advanced digital marketing courses in Junin with a curriculum that covers all the main and vital aspects of digital marketing.
Choosing to enroll in the digital marketing course of IIM SKILLS can prove to be a great option if you are looking for digital marketing courses in Junin.
Course Name: Master Digital Marketing Course
- Housewives or College Dropouts
- Traditional Marketing professionals
- Working Professionals
- People who want to restart their career
- Digital Marketers
Also Read: IIM SKILLS Digital Marketing Course Review
Duration of the Course: 5 Months Online Training Program
Mode of the Course: Online
- Module 1: Introduction to Digital Marketing
- Module 2: Web Development at WordPress
- Module 3: Search Engine Optimization (SEO)
- Module 4: Search Engine Marketing (Google Ads)
- Module 5: Email Marketing
- Module 6: Inbound Marketing
- Module 7: Social Media Marketing
- Module 8: Integrated Digital Marketing Strategy
- Module 9: Web Analytics (Google Analytics)
- Module 10: Online Reputation Management (ORM)
- Module 11: Ecommerce Marketing
- Module 12: Quora marketing
- Module 13: Graphic Designing
- Module 14: Media Buying & Planning
- Module 15: Affiliate Marketing
- Module 16: Video Marketing (YouTube)
- Module 17: Marketing Automation
- Module 18: Digital Infographics Resume Creation
It includes some of the special modules, and the opportunity to attend these modules will be given to the students multiple times.
- Expert-led Live Digital Marketing Course
- 5 Months Online Training Program (including 3 months of Online Live Sessions and 2 Months of Paid Internship)
- Stipend of Rs 6000 (INR) for Paid 2 Months Internship
- Access to tools like
- Lifetime access to all the resources like study material, class recordings
- Letter of Recommendation is provided by IIM Skills
- Payment can be made in 7 interest-free EMI
- More than 15 projects
- Around 8 Practical Assignments of 120 hours
- After every task provided or an assignment given, a personalized feedback is provided
- More than 10 Case Studies
- Master Certification from IIM Skills & 13 Various Other Certifications from Google, Hubspot, Facebook
- Government of India Recognized Certification
- Weekday Batch on Tuesday & Thursday from 8:00 PM- to 9:30 PM (IST) and weekend Batch on Saturday from 10:00 AM- to 1:00 PM (IST)
- In case, you do not like the course, you will get your money back that too 100%
- Group Discount is available too
Fees of the Course: Contact the institute for more details
Email Id: [email protected]
Contact Number: +91 9580740740
A large number of people got placed after enrolling in the Master Digital Marketing Course of IIM SKILLS. So, it can be rightly said that the best digital marketing course is IIM SKILLS.
Rank #2. Digital Marketing Courses in Junin
2. Universitat Politecnica De Catalunya (UPC)
About the University:
The university is considered to be the only Peruvian university that is accredited by WSCUC of the United States of America at the highest level. They have trained over 10,000 professionals and students with their educational programs.
Over 7000 students have graduated from this university. They have been training people for 20 years. They have strong associations with eminent universities such as Harvard University, Polytechnic University of Catalonia, and various others.
The institute offers a new curriculum with more advanced courses. According to their vision, by the end of the digital marketing course, the students will be able to create successful digital marketing strategies.
It can be one of the good options to think about If you are looking for digital marketing courses in Junin.
Name of the Course: Specialized Program in Digital Marketing Applied to Business.
- Marketing Team Leaders & Business Executives
- Innovative Entrepreneurs or People with their Own Business
- Professionals from Various Areas with an Interest in Knowing, Expanding
- People who want to improve their Digital Marketing Knowledge under a Vision, Comprehensive & Strategic Student Achievement
Duration of the Course: The duration of the course is 9 months with approximately 183 virtual sessions.
Mode of Classes: Live Online Sessions
Batch Days & Timings: Tuesdays & Thursdays (7:00-8:00 PM)
Module 1: Digital Marketing Strategy
- From Traditional to Digital: The Synergy
- Digital Business Models
- Canvas for Digital Strategy
- Ecosystem for Digital Marketing
- From Strategy to Action
- Digital Marketing Mix
- Action & Measurement
- Conversion Funnel: Acquire, Convert and Retain
Module 2: Digital Product Design
- Digital Transformation
- Strategic Innovation
- Innovative Organizations
- Design Thinking
- Lean Startup
- Agile & Scrum for Digital Products
- Escalations in Organizations
Module 3: Social Media & Community Management
- Digital Ecosystem
- Social Networks: How to be and be in the RRSS
- Community Management: Managing the Community- Social Media & Social Selling
- Campaigns and advertising on Platforms
- Measurement & Actions in Digital Guidelines
Module 4: SEO, SEM Digital Analytics
- Digital Analytics: Stages
- Main Tools for Digital Analytics
- SEO & Web Analytics
- Definition of Digital Strategies based on Data- Base Dashboards for Digital Business
Module 5: Digital Business (Mobile Commerce, eCommerce, Marketplaces)
- Digital Business Fundamentals
- Ecosystems & Innovative Business Models- eCommerce & Mobile Commerce
- Marketplace Business Models
- Trends in Digital Business
- Digital Marketing for Digital Businesses
Module 6: Inbound & Content Marketing
- Inbound Marketing: Concepts & Fundamentals
- Content Management
- Communicate your Content- Marketing Ecosystem
- Digital & Consumer Journey Map
- Inbound Marketing in Digital Marketing Plan
- Innovation in Content: Personalization & Storytelling
Module 7: Growth Hacking Marketing
- Growth Vs Marketing
- Growth Model
- Growth Metrics
- Growth & the North Star Metric
- Web Analytics
- A/B Experimentation
Module 8: Workshop: Plan Digital Marketing
- Design of the Digital Marketing Plan
- From the Strategic to the tactile
- Resource Management
- Integration with the Business Marketing Plan
- Storytelling: Presentation Pitch
- Live Online Classes
- A specialized teaching staff who has years of practical knowledge & experience in companies like Alicorp, Increnta, Cencosud, and various others
- This program focuses on practical knowledge through its hands-on approach along with theoretical knowledge
- 9 months duration course including 183 teaching sessions
- This course trains masters students, masters graduates, and professionals
Course Fees: S/12600
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Rank #3. Digital Marketing Courses in Junin
3. ESAN Graduate School of Business
About the Institute:
ESAN Graduate School of Business started as a startup in 1963 and transformed into a university in 2003.
It is one of the eminent universities across the world that offers a Doctoral Program in Business Administration, a Master of Business Administration, and some educational programs that consist of specialized programs of 1-year duration, application programs of 2 months, and short courses.
It offers a diploma in digital marketing. Choosing to enroll in the digital marketing course at ESAN Graduate School of Business can prove to be a great option if you are looking for digital marketing courses in Junin.
Course Name: Diploma in Digital Marketing
- Professionals in the commercial, marketing & related areas interested in expanding their knowledge in digital marketing
- Digital Channel Managers
- Community Managers
- Business Web Analytics Managers
- Startups who want to imbibe digital marketing in their businesses
Duration of Course: Approximately around 5 Months
Mode of Classes: Online
Module 1: Social Media
Module 2: Digital Branding
- Understanding the Creation of Brand Identity
- Planning & Management Strategies to Achieve Correct Brand Positioning
Module 3: Positioning in Searchers
- Search Engine Optimization: Benefits & Techniques
- Key Aspects of a Website such as Structure, Accessibility, Performance, Content & Optimization Keywords
- Search Engine Marketing
- SEO Strategy
Module 4: Marketing Mobile
- Design & Strategies of Mobile Marketing
- Analyzing Project Model Mobiles & Case Studies
Module 5: Marketing Digital Plan
- Planning a Marketing Plan
- Monitoring Digital Plan
- Estimating Resources & Financial Material
Module 6: Web Analytics
- Tools Required to Implement & Start an Online Business
- Strategies to Improve Customer’s Experience on a Website
- 5 Months Duration Course
- Online sessions are taken by experienced faculty
- Live Interaction with the Faculty and Other Classmates
- Access to the Class Recording from the ESAN Virtual Platform
- Access to other Study Materials Shared in the classes
Course Fees: Contact the Institute for more information
Contact Number: 712-7200
Rank #4. Digital Marketing Courses in Junin
About: Udemy is one of the most popular and trusted online educational websites. Udemy provides effective training and skill development programs for students, professionals, and people who want to restart their careers among others.
The expert faculty of Udemy comes from renowned universities across the world. Udemy provides the complete digital marketing course which is also addressed as 12 courses in 1.
Through the course, people would be able to develop their business from scratch, will be able to earn money through affiliate marketing, get a job as a digital marketing expert, etc.
It can be one of the good options to think about If you are looking for digital marketing courses in Junin.
Name of the Course: The Complete Digital Marketing Course: 12 Courses in 1
- Prior Experience is not required
- Can be taken up by any form of business (online, offline)
Duration of the Course: The course has over 247 lectures which are of duration 22hrs 43mins
Mode of the Classes: Online (It’s not an instructor-led program)
Module 1: Introduction to Digital Marketing
Module 2: Market Research
Module 3: Make a Website
Module 4: Email Marketing
Module 5: Copywriting
Module 6: Search Engine Optimization (SEO)
Module 7: YouTube Marketing
Module 8: Facebook Marketing
Module 9: Twitter Marketing
Module 10: Quora Marketing
Module 11:Google Adwords/ Ads
Module 12: Google Analytics
Module 13: Instagram Marketing
Module 14: Pinterest Marketing
Module 15: LinkedIn Marketing
Module 16: Facebook Ads
Module 17: App Marketing
Module 18: Old Content
Module 19: Conclusion
- Recordings and study materials can be accessed at anytime
- If you do not like the course, you can get your money back in 30 days
- 20 Hours of Quizzes & Training
- You will get Projects, Checklists, and Actionable Lectures
- Instant Support in Q/A Domain
- Certificate of Completion from Udemy
Fees: Contact Udemy for more information
Rank #5. Digital Marketing Courses in Junin
5. ISB Executive Education
About: ISB Executive Education is an IB School in India. It has a number 1 ranking in research in India and a number 4 ranking in Asia. It has a global accreditation from EQUIS, AMBA & AACSB.
This institution provides a certification course in digital marketing & analytics. It can be one of the good options to think about If you are looking for digital marketing courses in Junin.
Course Name: Digital Marketing & Analytics
Eligibility Criteria: Any diploma holder or a graduate
Duration of the Course: 12 Weeks Course
Mode of Classes: Online
- Module 1: Marketing in the Digital World
- Module 2: Buyer of the Digital World
- Module 3: Customer Journey
- Module 4: Identifying & Interacting with Customer
- Module 5: Creating Work Digitally: Strategies for Paid Ads
- Module 6: Email, Display, & Social Media Advertising
- Module 7: Strategies & Evaluation
- Module 8: Digital Strategy & Analytics
- Module 9: Digital Marketing
- Module 10: Emerging Technologies for Digital Marketing
- Top ISB Faculty provides more than 200 pre-recorded videos for self-paced learning
- 20 Assignments & Quizzes as Assessment
- More than 6 Case Studies
- More than 5 Master Class
- 10 Boards of Discussion
- Program Leaders Conduct 13 Online Sessions
- 4 Simulations
Fees: Contact the institute for more information
Digital Marketing Courses in Junin: Frequently Asked Questions
Q. What is the role of a digital marketer?
The primary role of a digital marketer is to promote a company’s brand through online promotion on various social media platforms like Instagram, Facebook, Twitter, LinkedIn, and various others.
A digital marketer has to plan certain strategies through which a product gets highlighted in the digital space and as a result, people get attracted towards purchasing that product.
Q. What can I become after doing a digital marketing course?
After doing a digital marketing course, people work in different areas like social media marketing, content marketing, and brand marketing among others.
By taking a job in this field, one can work as the following:
- Social Media Marketer
- Content Marketer
- Social Media Manager
- SEO Executive
- Digital Marketing Consultant
- Brand Manager
- Search Engine Manager
- Web Designer
Q. Does the field of digital marketing have any scope?
The field of digital marketing is constantly growing and becoming popular day by day. Since the coming of the digital era, this field has been in a lot of demand. Businesses and companies need to hire digital marketers nowadays to market their products and services in a digital space.
Traditional marketing has taken a back seat since the coming of digital marketing. Now people no longer want to go to the market to buy even the simplest products as now they have access to purchase them digitally.
Digital Marketing Courses in Junin: Conclusion
If you have an interest in social media, affiliate marketing, and brand management, then the field of digital marketing is for you. Digital marketing is all about how you can promote a brand or a company through strategic planning and effective implementation of those strategies. It’s about how well you market a product digitally to boost the sales of your company.