With its numerous benefits, digital marketing has become a must-learn skill for anyone who wants to promote their products and connect with customers. If you also want to learn and understand the fundamentals of digital marketing, follow along to read our recommendations for the best digital marketing courses in Brisbane.
Digital marketing does not differ a lot from traditional marketing. It is just marketing done through digital channels such as social media, SEO, pay-per-click ads, Facebook or Instagram ads, e-mail marketing, etc. While traditional marketing still works, there are some significant advantages to using digital marketing. With a larger audience, selective and laser-focused audience targeting, cost-effective ads, immediate feedback, and better measuring and tracking options, digital marketing is the go-to option for most businesses nowadays.
What is Digital Marketing?
Digital marketing is simply defined as a form of marketing for selling and promoting products or services on online platforms. It is the process of leveraging different digital channels such as social media networks, search engines, and emails to reach your intended audience. Using digital marketing, you can reach the people interested in your products, interact with them and build trust around your brand.
As a brand or business, if you are planning to incorporate digital marketing in your campaign, you will have to follow these basic steps:
Identify the Target Market – The ideal customer that you want to connect with, identify their geographic, demographic, and psychographic details.
Create an Effective Message – Take a look at your potential client and the target market you identified previously, and determine their needs, goals, frustrations, and fears. Following this study, you’ll be able to position your product or service that will best suit your clients’ expectations.
Choose the Required Digital Media – Decide the platform you’ll use to communicate your message with your market. Depending on your target market, you can advertise your product on social media, through email marketing, using videos, or by placing ads on search engines.
To learn about each step in detail, enroll in one of the digital marketing courses in Brisbane that we have listed.
Why is Digital Marketing in Such Huge Demand Nowadays?
Digital marketing is an important part of any marketing strategy for a business. It provides a wide range of high-tech solutions that can be customized to fulfill your business’s needs. The main aspect of your digital marketing campaign is your website, so it should contain relevant quality content and be easily navigable.
Digital marketing is highly in-demand for businesses because, in today’s technology-influenced world, it is not enough to rely on the occasional billboard or word of mouth. To make it easier for you to understand why you should pursue digital marketing courses in Brisbane, let’s take a look at why digital marketing is essential for your business:
Digital marketing is the most effective tool to reach billions of people and create awareness about your business and its products or services. Through mobile marketing and social media marketing, customers can reach from anywhere and at any time because your marketing will be accessible from multiple different devices.
With the power of social media and the emergence of many different social sites, it has become easier to reach prospective customers and tell them why they should buy your products. You might have seen many examples in your daily life where your friends post about a new purchase they made or a new restaurant they discovered. Thus, it has become important in the digital marketing world to understand how social media works and how you can use it to promote your business.
For your business to succeed, you have to keep up with the emerging trends in digital marketing, else you’ll miss out on a viable opportunity to make more sales and promote your company. According to a recent study by HubSpot, over 60% of people prefer to buy products online and almost 92% of customers use their phones to search about a product or service before purchasing it. This is a clear indicator of how competitive digital marketing is and why you should familiarize yourself with whatever is happening in this field.
You can effectively increase your ROI through targeted campaigns. Using digital marketing you can reach out to a specific audience because you can display ads based on the user’s online activities. With this type of marketing, you can reach demographics that may not be able through other channels.
Digital marketers can monitor their marketing campaigns in real-time and see how their ads are performing using software that takes real-time data from the internet and stores it in databases. This allows marketers to analyze which of their campaigns have been most effective in reaching their target audience so that they can tweak or improve them accordingly.
What Skills Can You Master After Studying Digital Marketing Courses in Brisbane?
While there are numerous skills you’ll learn throughout your digital marketing course curriculum, these 5 skills are the most in-demand and will help you land a good job or start your own business.
Search Engine Optimization (SEO) – Every business has its website and an SEO expert is required to create optimized landing pages for the website, get it a high search engine ranking, and generate traffic through the search engine. Knowing SEO will open lots of career opportunities for you.
Search Engine Marketing (SEM)/ Pay Per Click – To place paid advertisements on search engines, a business will need someone with SEM knowledge. PPC is an essential component of every company’s marketing strategy nowadays. Since so many people use search engines, it is an excellent platform to target customers and get traffic to your site quickly.
Social Media Advertising – In digital marketing, social media ads use platforms such as Facebook, Instagram, and Twitter to display paid ads to your target customers. If a business wants to use social media for marketing, it’ll require a social media specialist who will plan and promote the content on these platforms.
Email Marketing – Email marketing is one of the most popular and effective marketing strategies out there. Businesses want to engage with their audience and build loyalty. A company that plans on incorporating email marketing will hire an email marketing specialist who will implement email campaigns and send them to the identified target audience. Other duties of an email marketing specialist include optimizing email campaigns to gain more subscribers, have higher open rates, and create better engagement.
Content Marketing – Some companies choose to provide useful information as a marketing method to attract their customers in the form of social media content, blog posts, podcasts or educational videos, etc. To work as a content marketer, you need to have a diverse set of skills that include research, writing, strategic skills, SEO, and marketing and promotion skills.
Top 5 Digital Marketing Courses in Brisbane With Certification
Many institutes provide digital marketing courses in Brisbane, we have compiled this list keeping in mind that the courses fulfill the needs of both beginners as well experts who are looking to revise their skills. The list includes both paid and free courses so that you have the option to choose whatever course meets your budget and expectation.
#1 – IIM SKILLS
IIM SKILLS is one of the most renowned online institutes providing digital marketing courses in Brisbane. Its digital marketing course is a 5-month comprehensive program consisting of 40 modules. The program is divided into two parts: 3 months of live training and 2 months of paid internship. IIM SKILLS provides its students with an opportunity to work on 15+ live projects and 10+ case studies. This digital marketing course allows you to get certifications recognized by Google, Facebook, HubSpot, and ISME.
Introduction to digital marketing – Internet marketing and what to expect from the course.
Web development using WordPress – Based on the student’s interests, they design their website while learning the benefits of WordPress, technical site management, front end, and back end setup for the website, SSL, various plugins, speed optimization, hosting options, and understanding themes.
Search Engine Optimization – The basics of organic marketing, history of SEO, on-page optimization, off-page optimization, advanced white hat SEO techniques, avoiding black hat SEO techniques, keyword research, local search SEO places, and various auditing tools for monitoring speed and performance.
Search Engine Marketing – Different types of Google ads, bidding and ads strategy, running ads campaign, mobile ads, competition analysis, and shopping ads.
Email marketing – Topics such as open rate, CTA, SMTP server, campaign performance, how to set up your email marketing platform, email automation, lead nurturing, drip emails, customer acquisition, and spam score checker.
Inbound Marketing – Building organic reach, optimizing landing pages, funnel creation, and web visitor engagement.
Social media marketing – How to set up your business profiles on the different social media platforms, running ads, paid and organic reach, and reputation management.
Digital marketing strategies – Learn the importance of the various marketing strategies and how effective they are in audience targeting and maintaining relevance.
Web/ Google analytics – Types of traffic, Google analytics, traffic sources budgeting & analysis, campaign building, performance and measuring, and social media analytics.
Online reputation management – Establishing a strong online presence on paid media, earned media, social media, and owned properties.
Blogging and content writing – Content creation through writing, understanding different formats of writing, keywords, and plagiarism.
Media buying and planning – Media purchases to display your ads, monitor how ads are performing, and analyze statistical data after the end of the campaign to look at well-performing and non-performing factors.
Affiliate Marketing – Learn how to do affiliate marketing through blogging, placing links in video descriptions, or sharing the link on social media platforms.
Video Marketing (YouTube) – How to develop viral content while maintaining quality and understanding of what Watch Hour is.
Marketing Automation – Bulk emails, social media postings, the process and strategy of automating a campaign, and its lifecycle and content.
Resume creation – Building an infographic resume that shows that you know digital marketing.
Google provides certified digital marketing courses in Brisbane that cover all the fundamentals of digital marketing to help your career or business. With 26 modules, you’ll master the basics of digital marketing and earn a certificate recognized by The Open University and International Advertising Bureau Europe. Learn at your pace through simple videos and complete the quizzes at the end of each section. To get certified, complete the 40-question final exam.
Course Curriculum:
Digital Opportunity
Building and marketing online presence
Build, design, and understand how websites work, do’s, don’ts, and how to make websites easy to use
Plan online business strategy, understand customer behavior, competition analysis
Search engines, organic and paid searches, Google search console
SEO, the SEO process, and setting SEO goals
Creating Search friendly web pages
Search Engine Marketing, SEM auction, unique ads
Search campaigns that use proper keywords
Local search and local directories
SEO for local business
Social media basics, setting goals for social media
#3 – Digital marketing specialization by Illinois on Coursera
Their digital marketing courses in Brisbane are designed as a specialization offered by the University of Illinois and consist of 7 parts covering the strategic marketing tools and concepts required to address brand communication in the online world. At the end of every course, there is a hands-on project. On the completion of all the courses and their projects, you’ll earn the Digital Marketing Certificate.
Course Curriculum:
The Digital Marketing Revolution – differences between analog and digital marketing, four ways in which analog marketing has been affected by digitization, marketing strategies for analog products in the digital world
Marketing in the Digital World – effect of digital tools on marketing, consumer behavior, tools, and concepts to enhance your digital marketing efforts
Theory of Digital Marketing Analytics – web analytics tools, collect, analyze, and visualize data from websites, use the data in decision-making
Practicing Digital Marketing Analytics – apply the knowledge learned in the previous section to the real-world
Marketing Principles and Digital Media – examine how marketing requires highly strategic communication, the impact of IT and digital media on marketing and communication, the future of digital marketing through AI, IoT, and Mix Reality, and understand various digital marketing strategies
Marketing Strategies and Digital Media – integrated and holistic approach to marketing planning, develop a successful content marketing strategy, mix paid, owned, earned, and shared media channels to target, discover, and reach your audience, evaluate the role of social media in marketing campaigns, and identify and measure risks in campaigns
Capstone Project – Execute a marketing campaign using targeted keywords, perform landing page optimization and SEO, and email campaign.
Course Fees: $44/month
#4 – SEMrush Academy
SEMrush Academy provides Digital Marketing for SMBs Certification that will teach you the basics of digital marketing to start and up your business game. Their digital marketing courses in Brisbane keep in mind that you are new to the digital marketing world and teach you at a beginner’s level. To earn the certificate, you’ll have to take the exam and pass it.
Course Curriculum:
How important digital marketing is for your business and how it works
What is the role of your website in your business and how it will affect your business’s success
How to use email marketing for the promotion of your services and products and how to attract customers to your websites
Understanding Search Engine Marketing and PPC for your business growth
Retargeting to bring customers to your website using paid ads
Role of display advertising for driving business and increasing brand awareness
Running ads on social media platforms
Competitive analysis
Understanding the best digital marketing mix for your business
Course Fees: Free
#5 – HubSpot Content Marketing Certification
HubSpot provides one of the best digital marketing courses in Brisbane called content marketing certification which teaches how to apply content marketing to your business strategy. After watching all the videos covering the course topics, prepare for the exam through the given study guide, and once you pass the exam, you’ll be a certified content marketer.
Course Curriculum:
How to tell your business’s story and how to create content that aligns with your company’s goals and purpose
How to build a framework for creating content that includes identifying campaigns, setting timelines, and editing and reviewing the content before it goes live
Planning a content strategy that will cover long-term campaigns, set realistic content goals, and understand what content your audience will find helpful
How to generate and research ideas for content
How to structure blog posts and how to choose titles and topics for blogs
Using blogging to rank on Google
Repurposing the same content across different formats to produce more content
Organizing content using topic clusters and pillar pages
Learn video marketing and how to create engaging videos
Build a promotional plan for your content, and how to promote on paid and organic channels
How to analyze your content and measure ROI
Course Fees: Free
Frequently Asked Questions
1. Why is digital marketing important for an online business?
Digital marketing provides a way for businesses to reach billions of customers online, create targeted ads to reach the intended audience, perform well in a highly competitive environment, and measure the performance and ROI of marketing campaigns in real-time.
2. Why is IIM SKILLS the best among the digital marketing courses in Brisbane?
IIM SKILLS is a renowned institute that provides a comprehensive online digital marketing course that not only teaches students through live classes but also provides an internship opportunity to practice all the skills they learn. The institute has an excellent support system that welcomes its students to ask their questions any time they want so that they will never feel left out of their learning process.
3. What are some skills you can learn from studying digital marketing courses in Brisbane?
After studying a digital marketing course, you can learn SEO, SEM, Email marketing, content marketing, social media ads, etc. These skills are very crucial to learn and a digital marketing specialist should be apt in these. The digital marketing courses mentioned in the post clearly teach you all the aspects with practical implementations.
4. Can I take these online digital marketing courses if I live in another city or country?
If you live anywhere in the world, you can easily learn digital marketing by enrolling in any of the courses mentioned as they are completely online so you can access them from anywhere. The facility of virtual learning has made the education system easy and affordable, and you can leverage this opportunity by enrolling in your favorite course just sitting at your 0wn place enjoying your meal.
5. What career opportunities do I have after studying digital marketing courses in Brisbane?
There are numerous career paths in digital marketing such as SEO specialist, Social media specialist, marketing research analyst, content manager, etc.
Conclusion
With everything going digital and technology influencing every aspect of our lives, it is no surprise that the marketing world had to go digital as well. If you are a business or someone who wants to make a career in the digital marketing world then you have to master the skills required to succeed. The good news is that there are many opportunities online for you to learn these skills even if you are a novice. Many renowned institutes provide online digital marketing courses that will help you go from a beginner to an expert in digital marketing in a short time. As the world moves forward with technology, you have to brush your skills as well to boost your marketing career so earn a certificate by enrolling in one of the digital marketing courses in Brisbane that we have listed.
Data analytics helps businesses understand their customers, improve their content and advertisements, and develop products and services that will generate more revenue. If you want to learn more about how data-driven decisions are taken and how data is analyzed to uncover hidden patterns, give insights, and find correlations, then follow along to read more about the best data analytics courses in Kochi, their curriculum, teaching mode, and cost.
Every year we are generating more and more data. We have an abundance of data at our disposal but just having raw data is of no use to businesses, we need knowledge from that data. To extract knowledge from data, we need some tools and processes; this is where data analytics comes in.
What We’ll Cover:
What is data analytics?
What are the 4 types of data analytics?
What are the skills required in data analytics?
What does a data analyst do?
Data Analytics vs Data Science vs Data Engineering
Top 6 data analytics courses in Kochi
Frequently Asked Questions
Conclusion
What is Data Analytics?
Data analytics is the technique of analyzing data to gain valuable insights and uncover hidden patterns that enhance productivity and business gain. Data is gathered from several sources and is categorized to analyze different behavioral patterns.
To further define data analytics, it is the process of collecting, inspecting, cleaning, transforming, and modeling data to discover useful information, support decision-making, and suggest conclusions.
As we mentioned before, data is everywhere, so it has an infinite amount of uses across all kinds of businesses and organizations. In general, data analytics is used to make better and faster business decisions to develop new and innovative products and reduce overall business costs.
However, if we were to look more closely in the real world then we’d find that data analytics might be used for security purposes to help protect against fraud, to predict future sales or purchasing behaviors, to boost customer acquisition and retention, to analyze the effectiveness of marketing campaigns, or to increase the supply chain efficiency.
We have an overview of what data analytics is, so now let’s take a brief look at the process one would take to perform data analytics when approaching a new project. You’ll learn this process in detail when you enroll in one of the data analysis courses in Kochi.
Define The Problem – Why you are conducting the analysis, what is the problem statement, what is your hypothesis, what data will you need, and what data sources?
Collect The Data – The data might be available from various sources: primary sources are internal data that the company already has such as email marketing tools, and CRM software, and secondary sources are external sources such as data from government portals, and international organizations such as WHO.
Clean The Data – After gathering data, you have to prepare it for analysis by identifying anomalies, removing duplicates, and accounting for missing data so that the data doesn’t seem distorted and is interpreted correctly.
Analyze The Data – This step depends on the question you want to answer and the kind of data you have collected. There are many data analysis techniques such as regression analysis, time series analysis, regression analysis, etc. that you can use.
Interpret and Present The Results – A visual representation of the results from the data analysis is presented to others such as charts or graphs that will show valuable business insights, limitations of the data, and what further analysis you are to conduct if any.
What Are The 4 Types of Data Analytics?
Data analytics typically falls into 4 categories irrespective of the types of data you are using or the kind of analysis you want to perform. You’ll learn about these in detail when you enroll in one of the data analytics courses in Kochi, but let’s take a quick look at each of them here.
Descriptive Analytics
Descriptive analytics answers the questions of what has happened in the past and what is currently happening. It looks at real-time data as well as past data and analyses the cause of success or failure and how to approach the future. Descriptive analytics might be used for summarizing marketing campaigns’ performance, understanding customer engagement on social media, reporting general trends, and collating survey results.
Diagnostic Analytics
Diagnostic analytics gives the answers to the WHY questions. Why are these patterns and trends happening? Using diagnostic analytics businesses can understand the causes behind the patterns observed in the data. It helps analyze the root cause of an event to gain better outcomes and improve performance.
Businesses might use diagnostic analytics to understand the cause of the popularity of a certain product, a sudden increase in expenses or decline in revenue, bottlenecks in distribution or production, or an increase in employee turnover.
Predictive analytics is all about the future. It answers the question of what is likely to happen. Predictive analytics uses historical data to predict patterns and trends that will occur in the future. Since predicting the future gives businesses a competitive edge over others, big companies like Amazon and Netflix use it in their marketing strategy.
Businesses regularly use predictive analytics through business intelligence and machine learning in fraud detection, predictive customer behavior, content recommendations, healthcare diagnosis, virtual assistance, and equipment maintenance.
Prescriptive Analytics
Does prescriptive analytics create a whole picture by answering what needs to be done? After considering everything, prescriptive analytics will suggest solutions that will provide the desired outcome. It used artificial intelligence, a subset of machine learning to aid in decision-making based on statistical data patterns and relationships.
Businesses often use prescriptive analytics to optimize marketing campaigns; improve customer outreach, how to price products, better route planning for delivery, and manage risk and profitability in financial ventures.
What Are The Skills Required in Data Analytics?
To become successful in the data analytics field, you’ll find that most of the data analytics courses in Kochi teach you the following 8 skills.
Excel – Microsoft Excel is widely used in the industry for data analysis as it is perfect for small datasets. You will be required to know Excel formulae, VBA charting, pivot tables, and different transpose techniques.
SQL – SQL or structured query language is used to run queries on databases to fetch data and perform different operations with the data during data collection and data exploration.
Power BI/ Tableau – You should know at least one of these visualization tools. These tools allow you to connect with the data sources and pull that data to build a lot of useful and interactive dashboards.
Communication and Presentation Skills – As a data analyst, you’ll often interact with engineering groups, business managers, and different stakeholders. You’ll be required to gather and communicate the requirements effectively and offer creative solutions.
Domain Knowledge – Having domain knowledge is extremely crucial for example if you have a degree in finance, retail, or commerce you can leverage this to perform data analytics in that particular field.
Python/ R – The two most popular programming languages used in data analytics are Python and R to perform computations. If you are just starting python is recommended as it is easy to learn.
Math & Statistics – To understand the data distribution, you’ll need to know what standard deviation, normal distribution, is or how to remove outliers. You should know the basics of descriptive statistics and inferential statistics.
Problem-solving – A general skill that you need to work on so that you can offer solutions to all kinds of problems.
You should check the courses in other rewarding cities
Let’s take a look at the qualifications, job descriptions, skills, and salary that you’ll earn as a data analyst after studying data analytics courses in Kochi.
Data Analytics Job Description
Define the problem by understanding the client’s needs
Collect the data from different sources and perform the extraction, transformation, and loading of the data
Clean the data to normalize and standardize it so that it is usable in the later steps and perform data validation to make sure it looks how it’s supposed to.
Set up your data for visualization and reports by creating views and using SQL or tools like Tableau and make sure it solves the problem that you intended to solve.
Data Analytics Qualifications
Data analytics jobs often do not always have a minimum requirement of a bachelor’s degree in fields like computer science, mathematics, statistics, or finance.
A master’s degree may be required for some job positions.
Data Analyst Skills
SQL
Excel
Tableau/Power BI
R/Python
SAS/SPSS
Data modeling
AWS/Azure
Data Analyst Salary
Entry level: $45,000 – $60,000
Mid-level: $65,000 – $85,000
Senior level: $85,000 – $110,000
Data Analytics vs Data Science vs Data Engineering
In the industry, you’ll often hear data analytics, data science, and data engineering mentioned together and used interchangeably. While these fields may have some things in common, there are big differences when it comes to their job descriptions.
Data Analytics
Data analysts have been around for quite some time now, so this job title is more common and frequently occurring than the other two. Data analysts draw insights from and answer questions with data using their scripting and SQL skills to extract and wrangle data, their statistics and analytics skills to understand what the data is conveying, and using their storytelling skills they present their findings in a way that is understandable and fulfills the requirements of the end customer.
As long as there is data available, data analysts can be found working everywhere from small to big companies, from businesses to research projects. To learn more about data analytics, register for one of the data analysis courses in Kochi mentioned below.
A data scientist is in between the spectrum of data analyst and data engineer. They take components from both of these roles and combine them with their machine-learning skills. Similar to data analysts, data scientists also extract, wrangle, and make decisions using data but they also work with machine learning models.
A data scientist might build a machine learning model from scratch, perform research in machine learning or work with deep learning. Data scientists are expected to have a more advanced academic background, as well as knowledge about cloud computing, distributed systems, and writing efficient codes. This computer science part is the overlap they have with data engineers.
Data Engineering
A data engineer has the most consistent and well-defined role of the three. Data engineers are a specific subset of software engineers who build and maintain data systems and data infrastructure. They set up databases, data pipelines, and data warehouses that the data analysts and data scientists use to access and work with the data. Data engineers will know about databases, a variety of programming languages and frameworks, and big data tools.
There are so many options for data analysis courses in Kochi but we have narrowed down and curated a list of the 5 best courses based on their curriculum, reviews, mode of teaching, student assistance, and real-world examples.
1. IIM SKILLS
IIM SKILLS ranks no. 1 among the top listed ed-tech companies that offer the best skill development courses globally. They have a list of a wide range of courses that have proved to enhance professional skills that lead to successful career growth.
Among the most recommended courses, IIM SKILLS Data Analytics Course is one of the most preferred courses.
The course syllabus is perfectly designed for everyone which means anyone who is willing to enroll can take up the course even if the applicant has zero experience or can also be a working professional at any level from any industry background.
They have a helpline which is active 24*7 to provide career guidance or any kind of course-related information. The data analytics course is a 6-month course with an additional 2 months of optional internship at very minimal and affordable fees.
They cover all the latest and upgraded tools. They also provide free learning materials which are given lifetime access. You will also be guided on building the best portfolio & will also prepare you for the job interviews. IIM SKILLS also assures guaranteed job placements.
Data Analytics Using Advanced Excel (9 Hours)
Data Analytics Using VBA (15 Hours)
Data Analytics Using SQL (39 Hours)
Data Analytics Using Power BI (24 Hours)
Data Analytics Using Python-1(10 Hours)
Data Analytics Using Python-2 (10 Hours)
Data Analytics Using Tableau (15 Hours)
R For Data Science (20 Hours)
Data Analytics Using Alteryx (18 Hours)
This professional certificate is offered on Coursera and is the best of the data analytics courses in Kochi due to its comprehensive curriculum designed for complete beginners as well as professionals who want to polish their skills. With 7 courses and a capstone project, you’ll learn everything there is to know about data analytics.
The courses are taught by Google employees who have a strong foundation in data analytics. Upon completion of the certificate, you can apply to companies such as Walmart, Best Buy, and Google itself.
Course Curriculum
Introduction to the world of data analytics, understanding the processes used by a junior data analyst, getting an overview of key analytical skills, exploring job opportunities, and conducting a self-assessment that uses analytical thinking.
Learn how to make data-driven decisions through effective questioning techniques, how to present data findings, discover the importance of spreadsheets in data analytics, and learn how to manage stakeholders’ expectations, and how to establish effective communication with the team members.
Prepare data for exploration by deciding on which data to collect, types of data, how to account for bias in data, examine open data and understand the importance of data privacy and data ethics, and learning how to extract, sort, filter, and access data from databases and how to keep the data secure and organized.
Clean the data through various techniques such as checking for data integrity, using Excel for cleaning, verifying the results of the cleaning, and creating data cleaning reports.
Analyze the data and uncover answers by organizing the data for analysis, adjusting and formatting the data, aggregating the data in spreadsheets and SQL, and performing calculations using Excel and SQL functions.
Share the results using visualization tools by forming compelling data stories, constructing dashboards in Tableau, creating effective presentations, and also understanding the limitations associated with the data used in your presentation.
Learn R programming to perform data analysis, understand RStudio, explore the basics of R programming framework, explore R packages such as Tidyverse, gain an understanding of what and how data frames are used in R, discover how to generate visualizations in R, and learn about using markdown for documentation in R.
Choose an analytics-based scenario for the capstone case study and discover how it can be a part of job interviews. Perform the complete data analytics cycle on the case study to complete the project.
Cost: $39/month
Certificate: Complete and pass the quizzes and exercises at the end of each section to earn the certificate.
Time to complete: At 10 hours/week approximately 6 months
Teaching mode: Self-paced, online
Reviews: 4.8/5 (76k)
3. IBM
Course Overview
The next course on the list of data analytics courses in Kochi is also offered on Coursera by IBM. Learn the core principles of data analysis covered by 9 courses by working with different data sources, data analytics tools such as Excel, SQL, Jupyter notebooks, Python, and Cognos analytics, project scenarios, practical skills for data manipulation, and various analytical techniques.
You can get started with a basic knowledge of computers, high school math, willingness to learn, and comfort in working with numbers. Be ready to start your career as a junior data analyst with a job-worthy portfolio.
Course Curriculum
General introduction to data analytics, the role of a data analyst, data ecosystem, fundamentals of data gathering, and data mining.
Excel basics, loading data into spreadsheets from multiple formats, data wrangling and cleaning, filtering, sorting, and pivot tables.
Visualization using Excel and Cognos by creating charts and graphs, designing dashboards in a cloud platform, and improving your skills in constructing intermediate-level data visualizations.
Go from zero to programming in Python by learning Python fundamentals, data structures, and data analysis, creating basic programs, and solving real-world problems.
Work on a hands-on project to demonstrate your Python knowledge by creating a simple dashboard in Python.
Learn SQL, and relational database concepts, create database instances in the cloud, and access databases from Jupyter notebooks using Python and SQL.
Analyze data using Python, explore different types of data, import datasets, clean and manipulate data frames, summarize the data, build regression models, and build data pipelines. Moreover, learned about data analysis libraries such as Panda and NumPy.
Learn how to perform data visualization in Python using libraries such as Folium, Seaborn, and Matplotlib.
In the capstone project, you’ll apply the previously taught data analytics skills to solve a business challenge using real-world data sets. After performing the data analysis cycle on the project, you’ll present your findings in the form of a data analysis report with an executive summary for the stakeholders.
Cost: $39/month
Certificate: Complete and pass the projects as well as the graded assignments at the end of each section to earn the certificate.
Time to complete: At 79 hours/week approximately 10 months
Teaching mode: Self-paced, online
Reviews: 4.6/5 (9k)
4. Udacity Data Analyst Nanodegree
Course Overview
The next on the list of data analytics courses in Kochi is this Nanodegree by Udacity. This course is an intermediate-level course as it requires you have a basic knowledge of SQL and Python. On the completion of the course, you’ll learn to prepare and manipulate data for analysis, work with complex datasets, and create visualizations for exploring data.
Lastly, you’ll learn how to tell a story with data using your data skills. The course provides quality content in collaboration with Kaggle and real-world projects to master your tech skills. You will also get career services through GitHub portfolio review and optimization of your LinkedIn profile.
Not only this, you’ll be a part of a student community that shares the same interests and career plans as you and you’ll get technical mentor support throughout the course.
Course Curriculum
Learn the process of data analysis which is wrangling, data exploration, data analysis, and data communication. Use Python libraries such as Pandas and NumPy to work with data. Get to investigate a dataset and explore weather trends.
Learn statistics used in data analysis, and understand how to apply probability and inferential statistics to real-world scenarios such as building supervised learning models and analyzing A/B tests.
Learn the process of data wrangling which is collecting, examining, and cleaning the data. Wrangle and analyze data using Python.
Communicate data findings through visualization principles and explore data visually to create a compelling story and find insights at multiple levels.
Cost: $399/month
Certificate: Complete the 5 projects and get a passing from the faculty to obtain the certificate.
Time to complete: At 10 hours/ week around 4 months
Teaching mode: Self-paced, online
Reviews: 4.6/5 (3.5K)
5. Udemy
Course Overview
Udemy provides this data analyst boot camp included in the data analytics courses in Kochi. Get completely prepared to start a career in data analytics by filling up a resume with in-demand skills: data preparation, data collection, preprocessing data, data cleaning, data visualization, Python programming, different data types, statistics, etc. With no prior experience required, anyone can enroll in this course and start learning the fundamentals of data analytics.
Course Curriculum
Introduction to who a data analyst is, their job roles, and how they create value for the organization they will work in.
Understand the basics of Python and its rich libraries
Get introduced to advanced topics in Python, working with text data, anonymous functions, and list comprehension.
Work with the Python library NumPy which is used for scientific computations to compute statistical and mathematical operations. Additionally, work with in-built functions and multi-dimension arrays.
For data manipulation and analysis using the Panda library in Python. Learn to manipulate all kinds of data – time series, text, and numerical tables.
Learn to work with text files in Python and how to convert a raw dataset from an external file to a meaningful format in Python.
Understand how to retrieve data from an API.
Apply the pandas’ skills to clean the data.
Choose the right tools for data preprocessing using pandas and NumPy techniques to improve the quality of your dataset.
Use your data to produce meaningful stories through data charts and graphs.
Get a walkthrough of a comprehensive project that covers all the previously taught skills.
Cost: $43
Certificate: Complete all the videos to earn the certificate.
Time to complete: 20h 55m
Teaching mode: Self-paced, online
Reviews: 4.6/5 (5.2K)
6. Datacamp
Course Overview
The next in the list of data analysis courses in Kochi is this course that teaches data analytics using the R programming language. You’ll learn how to import, manipulate, clean, and visualize data in R without any prior knowledge requirements. Get familiar with some of the most popular packages in R such as ggplotlib, tidyverse, readr, and dplyr. Learn statistical skills and work with real-world datasets in this track of 9 courses.
Course Curriculum
Basics of R such as lists, vectors, data frames, and practice working in R with real-world datasets.
Using tidyverse learn data visualization and exploration.
Using dplyr learn to manipulate and transform data in R.
Combine data across multiple tables using dplyr.
Learn how to collect, analyze, and gain insights using the statistical tools in R.
Understand the importance of graphics and create visualizations using ggplotlib in R.
Using numerical and graphical techniques perform exploratory data analysis in R.
Get better statistics using fewer data by mastering sampling in R.
Understand common hypothesis testing such as proportion tests, t-tests, and chi-square tests.
Cost: $25/month
Certificate: Take the data analyst certification assessment after this course and complete a range of timed online tasks.
Time to complete: 36 hours
Teaching mode: Self-paced, online
Reviews: Not available
Frequently Asked Questions
Below are the FAQs about the data analytics courses in Kochi.
1. Why should I study data analytics courses in Kochi?
To have a rewarding career in data analytics and learn all the skills of data collection, manipulation, preprocessing, exploration, analysis, and visualization as well as Excel, SQL, R/Python, and tools such as Tableau/Power BI, you should enroll in one of the data analysis courses in Kochi.
2. What differentiates the data analytics courses in Kochi mentioned in this article from other courses online?
The list of data analysis courses in Kochi that we have curated has the most comprehensive syllabus, has real-world examples, provides placement support, and covers all the important skills required in data analytics.
3. Can I enroll in these data analytics courses in Kochi from anywhere in the world?
Yes, since all the courses in the list of data analytics courses in Kochi are online, you can access them from anywhere in the world at any time.
4. Do I need to have a computer science degree to work as a data analyst?
A computer science degree is not compulsory for a career in data analytics as you need to know only one programming language either R/Python which can be self-taught.
Conclusion
In this article, we have given you just all the information required to understand the importance of data analytics, what a career in data analytics will entail for you, what your job description will look like, and most importantly what are some of the best data analytics courses in Kochi that you can register for and learn data analytics.
Data analytics is very important for businesses if they want to gain an edge over others as it can give insights into how their future sales are predicted to work, what kind of marketing campaigns to pursue, and how to cut losses and increase revenue. You can better understand your customer’s needs and solve potential problems.
The advantages of data analytics are too good to miss out on so there is no doubt that if you are planning to start a career in data analytics you are on the right path and you can strengthen your skills by studying one of the data analytics courses in Kochi.
