In this new era, public relations, advertising, and marketing have all come together to form a single, incredibly specialized media. It is critical to comprehend how digital marketing works in this digital century and how it may significantly improve and affect a business’s bottom line. In this century, Cape Town, the beautiful port city on the southwest coast of South Africa, has seen tremendous growth in digital advertising and marketing. This article lists the top 12 institutes providing digital marketing courses in Cape Town in detail.
Any marketing that is targeted at smartphones, computers, tablets and almost any other device that can connect to Wi-Fi falls under the category of digital marketing. Radio, television, print, and film will be the focus of traditional marketing, while email, websites, blogs, apps, social media, and online content will be the focus of digital marketing.
To communicate with prospects and consumers, digital marketing utilizes platforms such as search engines, social media, email, websites, and apps. In order to create or implement successful strategies or programs, brands now consult with a variety of specialists due to the evolution of digital marketing. These specialists are called digital marketers, and to be a digital marketer, one needs to understand how digital marketing works.
Digital Marketing Channels
Digital marketing channels are those that are used to achieve digital marketing goals through successful campaigns. They enable the brand to connect with its consumers efficiently and effectively. Digital marketing campaigns are nothing but the execution of marketing strategy by channels where consumers engage with brands.
These are the key marketing channels: Website Marketing, Search Engine Optimization, Pay-Per-Click Advertising, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Inbound Marketing, Mobile Marketing, Video Marketing, Influencer Marketing, etc. Each industry is different so choosing the appropriate channel to execute the campaign is a must to get the desired result, i.e. the goal.
Below is the list of the top 12 institutes that provide the best possible digital marketing courses according to industry standards and requirements:
- IIM SKILLS – Digital Marketing Master Course
- Digital School of Marketing – Digital Marketing (Basics, Intermediate, and Advanced)
- Oakfields College – Short Program Certificate in Digital Marketing
- Vega School – IIE BCom in Digital Marketing
- Digital Marketing Academy – Master class and Advanced Digital Marketing
- Red & Yellow Creative School of Business – Digital Marketing[introduction/professional]
- GetSmarter – Digital Marketing Online Short Course
- Google – Fundamentals of digital marketing (Digital garage)
- Coursera – Google Digital Marketing & E-commerce Professional Certificate
- Boot Camp Digital – Digital marketing master certification
- Blue Magnet – Certified Digital Marketing Professional Training Course
Top 12 Digital Marketing Courses in Cape Town in Detail
1. IIM SKILLS – Master Digital Marketing Course
IIM SKILLS is one of the world’s leading online education services with headquarters in New Delhi, India. Learning skill-based courses at IIM SKILLS is much simplified because IIM SKILLS breaks down complex concepts into bite-sized actionable tips making it easy for everyone to understand each and every concept with clarity.
The courses provided by IIM SKILLS are informative, and thought-provoking and are definitely bound to exceed expectations. Anyone with an Internet connection can choose and benefit from the Digital Marketing Master Course offered by IIM SKILLS, which is why it is listed under the best digital marketing courses offered in Cape Town.
The course is instructor-led, and it takes 3 months of comprehensive live training to complete the course. In addition, there is a 2-month internship with a fixed stipend. The Digital Marketing Master Course is tool driven with 60 hours of live training and 120 hours of assignments and industry case studies.
The Digital Marketing Master Course at IIM SKILLS provides training for 15 other essential certification exams that include Google, Hubspot, and Facebook Blueprint. The highlight of this course is that the access to the training materials, course recordings, class presentations, and future updates are accessible for a lifetime.
Other professional courses offered by IIM SKILLS are listed below:
- Technical Writing Course
- Content Writing Course
- GST Certification Course
- SEO Course
- Financial Modeling Course
- BAT Course
2. Digital School of Marketing – Digital Marketing (Basics, Intermediate, and Advanced)
The next pick for the top recognized digital marketing courses in Cape Town is the Digital School of Marketing (DSM). The educational school stands out because MICT SETA, the Media, Information, and Communication Technologies Sector Education and Training Authority, has accredited all of its marketing courses.
Additionally, they are a part of the IAB South Africa. The student’s personal information is added to the MICT SETA National Learner Data Base after successfully completing a program at the Digital School of Marketing. DSM offers three levels of courses in digital marketing.
The courses are Basic Digital Marketing, Intermediate Digital Marketing, and Advanced Digital Marketing. The course duration for Basic Digital Marketing is around 2 months, Intermediate Digital Marketing is around 3 to 4 months, and Advanced Digital Marketing takes around 6 to 8 months and can be extended till the completion of the course.
3. Oakfields College – Short Program Certificate in Digital Marketing
The third on the list of top digital marketing courses in Cape Town is the one provided by Oakfields College. Since its founding in 2006, Oakfields College has grown into a dynamic and multifaceted institution. They credit their lecturers’ excellent instruction and effective teaching techniques for their success.
Each course has a minimum strength requirement, and they give each student their undivided attention to assure success. Anyone involved in strategy, planning, marketing, or advertising who wants to put strategies in place to raise brand awareness and display products and services online would find the Short Program Certificate in Digital Marketing to be appropriate.
The program will equip the learners to take on a more specialized position within the broader field of digital marketing and is appropriate for professionals of all levels and disciplines. The duration of the course is 10 weeks, and classes last for 3 hours every week.
4. Vega School – IIE BCom in Digital Marketing Degree
IIE-Vega, a division of the Independent Institute of Education (IIE), was established in 1999 in preparation for the paradigm shift occurring on a worldwide scale. The institution is ideally located to satisfy the continuously expanding demands of the sector.
This is achieved by giving students the conceptual, strategic, and practical skill sets necessary to meet future challenges. IIE-Vega is pleased to have a prestigious council of advisers that offer insightful feedback and direction on their programs.
Vega School, being the fourth on our list of top digital marketing courses in Cape Town, offers a three-year degree program, BCom in Digital Marketing.
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5. Digital Marketing Academy – Master class and Advanced Digital Marketing
Digital Marketing Academy (DMA) is founded by Dylan Kohlstädt, who established Shift ONE, a creative integrated digital marketing firm with about 20 full-time employees. Dylan has created each course and filled it with tips, techniques, shortcuts, and insights using the information gained from working in an agency that regularly assists businesses in growing so that you don’t have to experience the same learning curve that others had.
Dylan, who conducts the majority of the courses herself, is of the opinion that participants only retain information that is interesting and interactive, much like her training sessions. DMA offers many courses in digital marketing. There are two master classes with 2- and 3-day digital marketing training and one advanced digital marketing training which lasts for 5 days.
Digital Strategy and Email Marketing, Social Media Marketing, Web Design, SEO, WordPress, Google Analytics and Usability Testing, Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing, and much more are covered in this advanced training.
The academy also offers free courses, and it’s no wonder why DMC is on our list of top digital marketing courses in Cape Town. In addition, DMA also offers on-site digital marketing training catered to the needs of the team or their content requirement.
6. Red & Yellow Creative School Of Business – Digital Marketing
The next on the list of top digital marketing courses in Cape Town is the Red & Yellow Creative School of Business. Future leaders, entrepreneurs, innovators, and innovators are educated at the cutting-edge Red & Yellow Creative School of Business. They are renowned for providing efficient training in South Africa’s digital marketing courses.
Red & Yellow is a Creative School of Business that imparts business knowledge to both college students and working adults while also emphasizing the creative magic that characterizes successful companies. Red & Yellow offers on-campus and online education and they provide many types of digital marketing courses to students.
The National Certificate: Advertising Specializing in Digital Marketing is a one-year program that is studied online.
Digital Marketing: Professional is a 15-week program, and one must spend 10 hours each week to complete the program on time.
The last course is the Advanced Diploma in Digital Marketing, which is a 2-year program. Similar to the previous one, one must spend at least 10 hours a week to complete the course. This program is the first of its kind offered by an African institution.
7. GetSmarter – Digital Marketing Online Short Course
GetSmarter, an edX partner, offers online learning from prestigious universities and organizations to change the lives of thousands of students across the world. The online certificate programs from GetSmarter are created to help anyone enhance their profession while still fitting into their hectic schedule.
Each course is expert-led, fully supported, and community-based, assisting anyone in developing skills that are essential for their profession. Digital Marketing Online Short Course from GetSmarter is next on the list of top digital marketing courses in Cape Town.
The Digital Marketing Online Short Course is accredited by the University of Cape Town (UCT), and it will teach the learners how to reach the proper audience by helping them build the online marketing skills they need to increase targeting and customization, as well as construct a consistent cross-platform brand story.
The duration to complete the course is 10 weeks. One has to spend around 7 to 10 hours each week to complete the course on time. The course is self-paced, and the resources can be accessed from the start of the course.
8. Google – Fundamentals of Digital Marketing (Digital Garage)
A non-profit nationwide program from Google called The Digital Garage offers free online training in digital skills. This website offers people an entirely free training program that is specifically designed to teach them digital skills. The Fundaments of Digital Marketing Course requirements must be successfully completed in order to receive the Google Digital Marketing Certification.
The Open University and Interactive Advertising Bureau Europe both accredit the certificate. It is an entry-level course that covers a wide range of topics for people who want to learn the fundamentals of digital marketing or just brush up on their knowledge and abilities in this area.
The course contains 26 modules created by Google trainers and packed with real-world examples. The course is self-paced, and it has unlimited access. It is a beginner-level course, and the duration of the course is 40 hours. The certificate is well-recognized all over the world, and that’s why Fundamentals of Digital Marketing is on the list of top digital marketing courses in Cape Town.
9. Coursera – Google Digital Marketing & E-commerce Professional Certificate
Coursera, one of the largest online education providers is next on the list of top digital marketing courses in Cape Town. The Google Digital Marketing & E-commerce Professional Certificate offered by Coursera is a training program created by Google for people with no college degree or experience.
There are 7 courses in this professional certificate. They are as follows:
(i) Foundations of digital marketing and e-commerce,
(ii) Attract and engage customers with digital marketing,
(iii) From likes to leads: interact with customers online,
(iv) Think outside the inbox: email marketing,
(v) Assess for success: marketing analytics and measurement,
(vi) Make the sale: build, launch, and manage e-commerce stores, and
(vii) Satisfaction guaranteed: develop customer loyalty online.
The course is beginner-level and is 100% self-paced. The duration of the Google Digital Marketing & E-commerce Professional Certificate is 6 months, and one has to spend at least 10 hours each week to complete the course on time.
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One of the popular online teaching and learning platforms is Udemy, Inc. formed by Eren Bali, Oktay Caglar, and Gagan Biyani in May 2010. As of now, the site had over 54 million users, a little over 200,000 courses, and around 70,000 instructors delivering tuition in over 70 plus languages.
There are currently more than 740 million students registered for these courses. Students are enrolled in programs largely to advance their careers. Certain classes count for technical certification. Udemy has worked harder to entice corporate trainers who want to provide courses for the staff at their businesses.
Udemy offers many digital marketing courses at affordable prices. The courses are very cheap so one can easily choose a number of courses and learn from them. The courses are self-paced and are accessible for a lifetime. After the completion of the course, students are eligible for the certificates.
Some of the well-rated digital marketing courses in Udemy are as follows: Digital Marketing Masterclass – 23 Marketing Courses in 1; The Complete Digital Marketing Guide – 22 Courses in 1; Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates; 120 Digital Marketing Growth Hacks with Social Media; VIP Digital Marketing Master Course: 31 Courses in 1; The Ultimate Digital Marketing Bootcamp, etc.
Because of the number of courses available at an affordable price and can be accessed all over the world, Udemy is listed as one of the top digital marketing courses in Cape Town.
11. Boot Camp Digital – Digital Marketing Master Certification
Boot Camp Digital focuses on teaching small to large organizations, marketing, and sales teams, advertising agencies, and public relations firms, all with an emphasis on effect. Boot Camp Digital collaborates with customers to deliver digital marketing training in a way that fits their needs and budget.
Boot Camp Digital provides live, in-person Workshops that are open to the public, online courses and certifications that are available on-demand and complemented with downloadable resources to support implementation for everyone from beginners to seasoned marketers, and custom training for teams that are built specifically for their organization and delivered on-site or online.
The Digital Marketing Master Certification is an industry-accredited course, which is why it’s listed among the top digital marketing courses in Cape Town. The duration of the course is 41 hours with over 250 videos. The course can be accessed for 1 year with course updates.
The one-year access to the Master Certification includes master classes on Digital Marketing Strategy, Digital Measurement, Email Marketing, Websites, SEO Training, Google Analytics, Digital Advertising, and Social Media Strategy.
12. Blue Magnet – Certified Digital Marketing Professional Training Course
The last on our list of top digital marketing courses in Cape Town is BlueMagnet, which is a professional consulting firm that employs a diverse group of technical, analytical, and creative individuals. For more than 9 years, BlueMagnet has trained the leading digital agencies and SEO experts in South Africa.
Since the beginning of Google and Facebook in South Africa, BlueMagnet has been engaged in digital marketing. The Certified Digital Marketing Professional Training Course provides a broad overview of the 6 contents of digital marketing: Website Optimization, SEO, PPC, Social Media Marketing, Display, and Video Advertising, and Email marketing.
The course then goes on to cover digital marketing strategy and analytics, outlining all the crucial concepts that every digital marketer must have a firm grasp on. However, it also goes in-depth with each of these concepts, providing even more value than before.
1. Who can do the digital marketing course?
Working individuals who desire to improve their digital marketing skills, people seeking employment in the marketing and advertising industry in corporations, and even professionals in marketing and advertising that are currently employed and seeking a competitive advantage.
2. What is SEO?
SEO, or search engine optimization, is the act of altering your website so that it appears more prominently when consumers search for products or services related to your business on Google, Bing, and other search engines.
3. What are keywords?
In Google search or any other search engine, users often enter words, terms, or phrases to get their search results and these words are known as keywords. These search words are used to look for websites, images, videos, blogs, or pretty much any other kind of online content or information.
4. How long does digital marketing take to see the results?
Initiatives for paid digital marketing should start to pay off straight away. On the other hand, initiatives like content marketing, building email lists, and SEO call for persistence and patience. Though it’s likely to take six months to a year, you might notice some improvements in as little as a few months.
5. What are the jobs in this field?
The jobs in this field are as follows: Digital Marketer/Strategist, Social Media Strategist, Media Planner, Advertising Account Executive, Electronic Marketer, Content Coordinator, Marketing Coordinator, Marketing Manager, Marketing Director, Digital Communication Manager, Communication Strategist, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner, etc.
To sum up, digital marketing is a form of marketing that involves electronic devices like smartphones, laptops, etc. Every brand has a website or a social media presence because consumers rely on those to make informed decisions. It is safe to say that digital marketing is essential to sustain in this day and age. It evens out the field and lets smaller brands compete with bigger ones.
Digital marketing lets people reach a larger audience, and moreover, it’s cost-effective when compared to traditional marketing. With the demand for digital marketers, many institutes have started to offer courses on digital marketing. This article lists the top 12 digital marketing courses in Cape Town in detail.