Digital Marketing Course by IIM SKILLS

Digital marketing is at its crest right now, and individuals are actively learning how to use it to promote their goods. One can sell their products via the internet by selecting the appropriate keywords and following proper analytics. There are numerous resources accessible all over the world for learning about digital marketing. In this article, we will learn about the best digital marketing courses in Canada.

Our world is gradually transitioning toward the digital era. The activities we have been doing daily have entered a digital phase. Global digitalization has made shopping, banking, dining, trade, and travel easier. Online shopping, trade, and banking have made our lives considerably easier than they were previously. As with other activities, marketing has now been digitalized, thus the time has come to take it to the next level. The utilization of digital marketing allows us to sell anything via the internet.

What is Digital Marketing?

Digital marketing is the process of promoting goods and products online in order to interact with end customers all over the world. More customers have reached there in a shorter period. SEO (search engine optimization), SEM (search engine marketing), social media marketing, mobile marketing, affiliated marketing, content marketing, and e-mail marketing, are all forms of digital marketing. Through the use of the above-mentioned formats, one may simply reach out to the target customers.

Why is Digital Marketing Important?

Digital marketing is widely used all over the world, the major importance of digital marketing is given below,

• To ensure that the product reaches the maximum number of clients throughout the world,
• To overcome the market capturing difficult market conventional marketing methods,
• It is easier to create a new market, generate leads and  create a brand using digital marketing,
• It maximizes the profit earned through online sales when compared to offline.
• Learning digital marketing helps you to do the self-marketing for your brand.

Digital Marketing Tools

To efficiently perform digital marketing, mastering a few tools is mandatory.

• Analytics tools to perform data analytics
• Writing tools to promote content writing 
• SEO tools for proper website optimization
• Lead capture tools
• PPC tools to generate more clicks.

Career Opportunities for Digital Marketing

Digital marketing has several well-paid career options. Professionally certified in digital marketing creates multiple job profiles for a person and freelancing can also be done for wide exposure.

The List of Job Profiles Includes:

• Digital marketing executive
• Marketing Manager
• SEO marketer
• Web developer
• Content Creator
• Social media marketing executive

These are a few available job profiles for a digital marketer, there are many other opportunities available in this field. The average salary package for a digital marketer in India ranges from 3,00000/- pa – 5,00000/- for beginners and from 9,00000/- pa -00/- pa for experienced candidates.

English Proficiency Requirements for Overseas Universities

When you plan to take up any course abroad, each country has certain criteria for language proficiency and they will move the application forward only when it satisfies all the required criteria. The most commonly asked English proficiency test lists are given below,

• IELTS – International English Language Testing System
• TOEFL – Test Of English as a Foreign Language
• PLT – Pearson Language Test
• GRE – Graduate Record Examination
• CAEL Assessment – Canadian Academic English Language Assessment.
• Cambridge English Advanced
• TOEIC – Test Of English for International Communication
• iTEP – International Test of English Proficiency.

You may also be interested in Creative Writing Courses in Canada

This Article Will Explore the Most Popular Digital Marketing Courses in Canada

1. IIM SKILLS:

IIM SKILLS provides the best quality digital marketing courses all over the world. Students from any part of the world can take up this course through online mode and they will be assisted by all means throughout the course duration. They provide guaranteed job opportunities and 2 months of dedicated internship. The course provided here is well-structured and covers prominent topics in digital marketing. IIM SKILLS is the highly recommended place for digital marketing courses in Canada.

More Details About the Course Are Given Below,

Also Read: IIM SKILLS Digital Marketing Course Review

2. York University:

Canada’s most renowned and highly-rated university is York University. The University is ranked 18th out of all Canadian universities in the most recent rankings. They provide cross-functional expertise, career-specific training, and a frequently updated curriculum to give students broader knowledge.

To ensure that students from diverse cultures can collaborate effectively, the university offers classes in a cohort delivery format. Every year, this specific university welcomes new students from more than 50 different countries. The information below includes course specifics, a cost schedule, eligibility requirements, and more.

3. Bow Valley College:

Bow Valley College is located in Calgary and it was established in the year 1965. One of the earliest colleges established in Canada, it has an 88% graduation rate and is ranked 101st in the country. The primary motivating force behind this college is competency-based education (CBE), as they offer examinations based on competency abilities that help the students psychologically prepare for entering the labor market.

The goal here is to assist students in prepping for their work during the course. The campus offers a variety of amenities that make it possible for students to study productively and efficiently.

The amenities include the availability of no-cost electric vehicle charging stations and campus resources, such as a well-maintained security system, facility management, logistics for shipping and receiving, etc. Students from Canada as well as other countries will both have a wonderful experience studying here.

4. Toronto School of Management:

Toronto School Of Management, which is ranked second overall in the ranking of business schools, emerges as the best among Canadian universities. When compared to other digital marketing courses in Canada, TSoM offers the greatest curriculum by allowing students to participate in co-op learning.

Additionally, it offers a variety of career-focused degrees in areas like big data, cyber security, accounting, hospitality and tourism, and business. Although there are several ways to take digital marketing courses in Canada, the co-op method ensures that students will receive real-life work experience.

To help students get employment, this particular institute has collaborated with over 100 employers. TSoM has the best campus structure out of all colleges. The institution has a total space of about 35,000 square feet, which includes 23 classrooms, an auditorium, three computer labs, and many other facilities. 

Additionally, they offer students access to a language learning club by the name of Language Canada, which assists international students in learning languages like French and English, etc.

Awards won by TSoM,

• Best cyber security program – 2022
• Best Digital Marketing program – 2022
• Eventeer awards – 2022

5. Centennial College:

Centennial College was founded in 1966 and has been around for 50 years. This college ranks 77th in Canada and has an employment rate of 88.2% along with a graduation rate of 64 percent. They offer co-op learning modules and career services, ensuring that students get real-life work experience and are prepared for employment.

This college has a distinct advantage in that it is the top public research university and hosts numerous research programs. The campus is around 100 acres in size, and it is home to students from over 80 different languages and 100 different ethnic and cultural groups.

The college records 1.2k student placements and 3k job postings per year. One of the greatest digital marketing courses in Canada is offered by this college, and it has a significant positive impact on overseas students’ careers in terms of job placements and knowledge acquisition.

Check here for a few other recommended courses

• Digital Marketing Courses in the UK
• Digital Marketing Courses in Ghana
• Digital Marketing Courses in the Netherlands
• Digital Marketing Courses in Nigeria
• Digital Marketing Courses in Malaysia

6. George Brown College:

George Brown College was founded in 1968 by the 19th century. This college is ranked 40th in Canada and has three campuses in Casa Loma, St. James, and Waterfront. This college is remarkable for being the first in Canada to establish a distance education system. Hence, compared to other colleges which offer digital marketing courses in Canada, this college occupies a special place for students and working professionals. 

7. University of Calgary:

The University of Calgary was founded in 1966, and the overall country ranking placed this college in 8th place. This university contains multiple certification courses as well as short-term courses. The digital marketing program here will be divided into five 20-hour modules. As a corollary, after finishing one module, the student can move on to the next.

This University holds first place in the department of hospitality and leisure management. Every year, the average graduation rate remains at 94.1%.  The campus covers 200 hectares and has around 1800+ academic professionals and 33,000+ students. There are a total of five campuses in Canada.

The teaching and learning programs of the campus include 250+ programs with a 78% satisfaction rate among first-year students. The university’s library contains about 7.8 million items to assist students in gaining knowledge. Also, it is the 5th top university in providing research and digital marketing courses in Canada.

8. Jelly Academy:

Jelly Academy offers one of the longest-running micro-credential courses in Canada, with internationally recognized assessments and certificates. This academy was established in 2015 and currently holds a rating of 4.9 out of 5.0. Their training is focused on the present and future, with live training sessions or the option of learning totally on demand.

The most notable feature is that they offer scholarships to female candidates in the name of BIPOC and women in digital scholarships. Is the greatest choice for digital marketing courses in Canada.

FAQs About Digital Marketing Courses in Canada

Q1. What is the minimum qualification for studying digital marketing courses in Canada? 

• A bachelor’s degree from a recognized university with required English proficiency
• professional expertise in the field of digital marketing that is applicable.

Q2. What are the major English proficiency tests needed to take digital marketing courses in Canada?

The English proficiency requirements differ for every university. The most commonly asked proficiency tests are given below, 

• IELTS (general or academic)
• TOFEL
• CAEL
• MELAB

Q3. What are the 3 main intakes in Canadian Universities?

For digital marketing courses in Canada, the intakes usually happen in all 4 seasons  (summer, winter, spring, and Fall) depending upon the university norms. 

Conclusion :

Digital marketing is a solid career to pursue because there are numerous opportunities all around the world, and this article is about digital marketing courses in Canada. So, before enrolling in any course, it is necessary to review the course syllabus and topics that will be covered in the following course. When traveling abroad, we must strictly adhere to the English proficiency criteria established by the destination countries. Any violation of these terms may result in your termination from the course.

Before enrolling in an international course, you must produce transcriptions of all documents required. Learning digital marketing will support your business growth globally. Anyone who is interested in taking up these courses with relevant qualifications can explore all the opportunities available in the market to know the right time and place for them. This list of universities that offer digital marketing courses in Canada is selected based on its ranking, year of establishment, and course credentials, which helps the students to gain valuable knowledge.

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