Top 10 Digital Marketing Courses in Abu Dhabi

Are you aspiring for a career in digital marketing and are searching for digital marketing courses in Abu Dhabi? If so, this article will provide you with useful information to make the right choice. Just as with the rest of the world, with more brands and businesses in Abu Dhabi recognizing the need to build strong digital foundations, there is a huge demand for highly skilled digital marketers to fill various industry-relevant roles. As a result of this, digital marketing is becoming one of the most sought-after career options in Abu Dhabi.

 

List of best digital marketing courses in Abu Dhabi

 

Job opportunities are galore and waiting to be tapped. Here we have made a list of 10 premier institutes offering Digital Marketing Courses in Abu Dhabi along with course curriculum and contact details to enable you to arrive at an informed decision. So, let’s help you get started.

Before deep diving into the institutes offering Digital Marketing Courses in Abu Dhabi, we will first gain an understanding of what digital marketing is all about and its relevance in today’s world.

 

What is Digital Marketing?

Digital Marketing also termed online marketing, refers to the methods of promoting a brand to connect with potential customers using the internet. This is in contrast to traditional marketing which reaches out to locally targeted audiences, makes use of physical marketing materials, and relies on traditional delivery channels and in-person marketing events.

Digital channels include search engines, social media, email, other websites, text, and multimedia messaging, and these are platforms that can be used to reach the intended audience where they spend most of their time today, and that is “online”.

Brands can choose to employ multiple platforms or focus on one to get the most out of their digital marketing strategy while keeping in mind budgetary requirements.

 

Why is Digital Marketing important?

Today the internet is the place to be. It has transformed the way we function and our outlook. It has revolutionized the way we communicate and has undoubtedly become the preferred mode for communicating.

The growing number of internet users spending more and more time on various platforms including social media is testimony to the fact that Brands today need to have a digital presence. This has been exacerbated by the pandemic which has seen literally everything going digital and our reliance on digital platforms for our every need has grown leaps and bounds.

Hence, without a doubt, Digital marketing has become a vital tool for reaching out to a wider audience, generating brand awareness through cost-effective means, as well as driving sales and profitability (the end goal of any business), through the medium that is most preferred by customers today.

This in turn has given rise to a surge in demand for digital marketers who have mastery over a wide range of skills and tools to handle digital media channels for creating, deploying, managing, and tracking campaigns.

 

Digital Marketing Courses in Abu Dhabi

Let’s now explore some of the top institutes offering Digital Marketing Courses in Abu Dhabi to help launch you on your career path.

 

1. IIM SKILLS

Headquartered in New Delhi, India, this institute offers skill development courses for working professionals, students, and entrepreneurs. From its humble beginning with an educational blog that reached over a million people, it has successfully transitioned to a full-fledged training institute and has trained over 15000 students from over 35 countries around the globe.

Breaking down concepts into bite-sized pieces which provide ease of understanding, job placement assistance, and post-training support makes it a worthwhile pick. The Master Digital Marketing course by IIM SKILLS, recognized by the Government of India is designed to give complete hands-on practical learning in digital marketing.

Flexible learning options – choice of weekday or weekend classes and the ability to switch modes makes it the right choice for working professionals as well as freelancers. Being an Online Education Services institution, the course can be accessed by anyone across the globe and if you are based in Abu Dhabi, you can rest assured that this highly recognized institute offers one of the most comprehensive Digital Marketing Courses in Abu Dhabi.

Apart from the Master’s certification from IIM SKILLS, the institute also prepares you for certifications from HubSpot, Facebook, and Google.

 

Digital Marketing Course Syllabus:

  1. Introduction to Digital Marketing
  2. Web development – Word press
  3. Search Engine Optimisation
  4. Search Engine Marketing
  5. Email Marketing
  6. Inbound Marketing
  7. Social Media Marketing
  8. Integrated Digital Marketing Strategy
  9. Web Analytics
  10. Online Reputation Management (ORM)
  11. Content writing and blogging
  12. Media Buying and Planning
  13. Affiliate Marketing
  14. Video Marketing
  15. Marketing Automation
  16. Digital Infographics Resume creation

 

 

Course Highlights:

  • 5 Months of Comprehensive Live Training.
  • 3 Months Program | 2 Months Paid Internship (Flexible Hours), with a fixed stipend
  • Master 40 Digital Marketing Modules
  • 15+ Live Projects
  • 10+ Case Studies
  • Tools Worth 79000+

 

Course Fees: 1,567.61 United Arab Emirates Dirhams +GST

 

Also Read: IIM SKILLS Digital Marketing Course Review

 

Contact Details:

Phone No.: +91 9580 740 740

E-mail ID: [email protected]

Website: www.iimskills.com

 

2. Nadia Training Institute:

This is one of the highly credible institutes offering Digital Marketing Courses in Abu Dhabi. The institute is registered and licensed with the Knowledge and Human Development Authority, Dubai (KHDA) and ACTVET (Abu Dhabi Centre for Vocational Education and Training) in partnership with leading accredited institutions internationally to provide the best workshops to the Middle East region.

Whether a novice or a professional in the field, this course promises to offer a deeper understanding of how to build innovative digital strategies and implement effective digital marketing campaigns that generate awareness, traffic, or sales. They offer flexible learning options – a choice of weekend or weekday classes as well as offline or online learning modes.

 

Course syllabus:

  1. Search Engine Optimisation
  2. Google Ads (PPC): Search Network
  3. Google Ads (PPC): Display Network
  4. Digital Sales Funnel
  5. Social Media Advertising: Facebook & Instagram Ads
  6. Google Analytics
  7. Digital Marketing Plan & Strategy

 

CourseFfee and Duration: Contact them to learn more about Nadia Training Institute’s course duration and fee structure. Contact information is provided below.

 

Contact Details:

Address: Al Mansoor Tower, M1 & M2, Sheikh Zayed Bin Sultan St, Opp. ADCB

Phone No.: +971 2 677 4031

Website: www.nadia-training.com

 

3. Morgan International

Morgan International is one of the premium institutes with a global reach providing Digital marketing courses in Abu Dhabi, apart from many professional certifications and diploma programs in finance, accountancy, human resources, marketing, and logistics fields.

Morgan’s success and reputation stem from its partnership with premium course providers and academic institutions worldwide. This institute offers a three-month intensive digital marketing course to equip professionals with key skills, knowledge, and expertise to grow in the field.

 

Course Syllabus:

  1. Introduction to Digital Marketing
  2. Social Media Marketing
  3. Paid Search (PPC) Using Google Ads
  4. E-mail Marketing
  5. Content Marketing
  6. Google Analytics
  7. Search Engine Optimization (SEO)
  8. Website Optimization
  9. Display and Video Advertising
  10. Digital Marketing Strategy

 

They also offer Digital Marketing Short Courses (DMI Track), designed and validated by the industry to suit all needs and experience levels. These are delivered in bite-sized, innovative, and interactive learning formats.

 

Course Fees: For details on the fee structure, contact the institute. The details are provided below.

 

Contact Details:    

Phone No.: +971 554776014

Website:  https://www.morganintl.com

 

IIM Skills Digital Marketing Course free demo invite

 

4. Time Training Centre

An established Training center with over 28 years of expertise in imparting education and training programs, The Time Training Centre is rated as one of the premier institutes offering Digital Marketing Courses in Abu Dhabi, among others.

Accredited to the Abu Dhabi Center for Technical Vocational Education & Training (ACTVET), the Digital Marketing Course offers an understanding of the best online marketing strategies for various business sectors. Also, updations are made to the course content frequently taking into consideration the changing trends in the digital sphere.

 

Course Syllabus:

  1. E-mail Marketing
  2. Web Design
  3. Social Media Marketing
  4. Inbound Marketing
  5. Multi-channel marketing
  6. Search Engine Optimization
  7. Search Engine Marketing
  8. Analytics

 

Course Duration and Fees: To know more about their course duration and fee structure, contact the institute with the information given below.

 

Contact Details:

Address: Office 203, ADCP Tower -B, behind City Seasons Electra Street, Abu Dhabi United Arab Emirates.

Phone No.: +971558564000

E-mail ID: [email protected]

Website: www.timetraining.ae

 

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5. DELPHI

Headquartered in Dubai, Delphi is another highly-ranked training institute offering Digital Marketing courses in Abu Dhabi, among other professional courses. They are ISO 9001:2015 certified, affiliated, and licensed by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

With a choice of offline, online live instructor-led learning and video modes, the digital marketing course is comprehensive and up-to-date, covering all channels, the newest tools, and techniques of digital marketing to cater to the growing need for professionals in the field.

 

Course Syllabus:

  1. Basics of Digital Marketing
  2. Google Analytics
  3. Search Engine Optimisation
  4. PPC Advertising/Search Engine Marketing
  5. Social Media Marketing
  6. E-mail Marketing
  7. Advanced Tools and Techniques

 

Course Duration and Fee: For information about the course duration and fee, reach out to the institute with the details given below.

 

Contact Details:

Address: AL Hamsah Building, Block-A, 4th Floor, Unit No-402, Karama, Dubai, United Arab Emirates

Phone No.: +971 4 396 3634, +971 52 908 6650

E-mail ID: [email protected]

Website: www.edudelphi.com

 

6. AIMS Training Centre

With over 10 years in the training field and two branches in Abu Dhabi, AIMS Training Centre is a rapidly growing training institute, known to offer one of the most comprehensive Digital marketing courses in Abu Dhabi. The institute has 3 ISO certifications and is accredited by ACTVET (Abu Dhabi Centre for Technical Vocational Education & Training).

Offering both offline and online teaching modes, the Digital marketing course targets all skill levels and is of a 2–3-month duration.

 

  Course Syllabus:

  1. Basics of Digital Marketing
  2. Web Analytics
  3. Basics of Search Engine Marketing
  4. Basics of Social Media Marketing
  5. Basics of Search Engine Optimization
  6. E-mail Marketing
  7. Mobile Marketing

 

Course Structure and Fees: For more details with regard to the course and fee structure, reach out to the institute with the information given below.

 

Contact Details:

Phone No.: +971529993438

Website: www.aimstrainingcenter.com

E-mail ID: [email protected]

 

7. Astrolabs

Headquartered in Dubai, Astrolabs is a digital marketing training institute that offers highly recognized Digital marketing courses in Abu Dhabi. During the course, one can get up to 4 certifications recognized by technology and digital companies in UAE and the Kingdom of Saudi Arabia (KSA), licensed by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

The online digital marketing course, promises to help students learn how to build a complete marketing strategy and launch campaigns across a wide range of digital platforms.

 

  Course Syllabus:

  1. Digital Marketing Strategy
  2. Social Media and Content Marketing strategy
  3. Paid Social Advertising
  4. Paid Search with Google Ads
  5. SEO
  6. Learn to Master Google Analytics
  7. Email Marketing & Customer Retention
  8. Website Conversion Optimization (CRO)
  9. The Essentials of Influencer Marketing
  10. Manage Digital Marketing Agencies

 

 Course Highlights:

  • 34 hours of live classes (in-person or online via Zoom)
  • 10+ Free digital marketing tools.
  • Lifetime access to course recordings and materials in AstroLabs video library
  • 5+ Templates to effectively plan campaigns, budgets, and content.
  • Access to the online forum to troubleshoot, collaborate, chat and learn about the new job or business opportunities

 

 Course Fees: Online: AED 3,599 | In-Person: AED 5,399. For further details, kindly contact Astrolabs with the contact information provided below.

 

Contact Details:

Phone No.: +971 4 454 1159

Website: www.astrolabs.com

 

8. Learner’s Point Academy

With a base in Dubai, Learner’s Point Academy offers one of the most comprehensive Digital Marketing courses. This Digital Marketing course is specially designed to help participants master skills across the digital marketing spectrum, giving them a competitive edge in the UAE and globally.

Offering offline, online or blended modes of learning, the course is structured around the maximization of online strategies and performance assessment of online marketing investments.

 

Course Syllabus

  1. Digital Foundations & Strategy
  2. CX & CRO (Customer Experience & Conversion Rate Optimisation)
  3. Search Engine Optimisation
  4. Display & Video
  5. Paid social media, campaign setup, and optimization
  6. Marketing Automation (E-mail & Push notification)
  7. Capstone Project
  8. Content Marketing & Communication
  9. Analytics
  10. Search – Ads
  11. Owned & Earned
  12. Mobile & Marketplace
  13. Conversational Channels (WhatsApp & Messenger)

 

Course Duration and Fees: For more information about the course duration and fee structure, contact the institute with the information given below.

 

Contact Details

Phone No.: +971 (04) 4038000

E-mail ID: [email protected]

Website: www.learnerspoint.org

 

IIM Skills Digital Marketing Course free demo invite

 

9. Annex Training Institute

Located in Abu Dhabi, Annex Training Institute is an ACTVET (Abu Dhabi Center for Technical Vocational Education and Training) accredited institute that offers a wide range of courses with an integrated learning approach. They are also one of the institutes providing Digital Marketing Courses.

With flexible learning hours, the course enables students of all backgrounds to familiarise themselves with the principles and strategies to build highly converting ads for successful businesses and clients using any social media platform, with the end goal of optimizing social media accounts.

 

Course Syllabus

  • E-mail marketing
  • Web analytics
  • Social media marketing (SMM)
  • Inbound Marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)

 

Course Duration and Fees: For more information about the course duration and fee structure, please reach out to the institute with the information given below.

 

Contact Details:

Address: 604 Al Falah Tower, Near Al Falah Plaza, Al Falah Street,
Abu Dhabi – UAE.

Phone No.: +971 2 5463 666, +971 55 730 2299

E-mail ID: [email protected]

Website: https://annexinstitute.com/

 

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10. Digital Scholar

With its roots in Chennai, India, Digital Scholar offers a range of intense, actionable, and interactive digital marketing courses by industry practitioners.  They aim to provide students with an agency-styled learning experience with students working in groups to understand group dynamics as well.

Being an online platform, you too can have access to the course and consider this institute when looking for Digital Marketing courses in Abu Dhabi. The institute is an official Google and Facebook partner offering 24+ certifications.

The 4 monthly online digital marketing course provides a holistic learning experience of the most in-demand digital marketing skills, including working with real-time projects and 100% placement opportunities.

 

Course Syllabus

  • Orientation
  • Niche Discovery
  • Content Writing
  • WordPress Management
  • Search Engine Optimization
  • Facebook Advertisement
  • Search Engine Marketing
  • Email Marketing
  • Automation
  • Landing Page
  • LinkedIn Marketing
  • Social Media Management
  • Instagram For Business
  • Digital Design Mastery

 

The institute also offers short-term, learn-at-your-own-pace digital marketing courses to suit specific needs.

 

Course Highlights:

  • 4-month course duration with a one-month internship.
  • 15+ modules- includes 3 specializations.
  • 20+ industry-recognized certificates.
  • Real-time projects
  • Access to digital marketing course material and premium tools.

 

Course Fees: For information on course fees and further requirements, kindly contact the institute. The details are given below.

 

Contact Details:

Address: 1B, Sapna Trade Centre, 135 Poonamallee High Road, Pursaiwalkam, Chennai 600 084

Phone No.: + (91)-9513632705

E-mail ID: [email protected]

Website: https://digitalscholar.in

 

FAQs:

 

1: Is Digital Marketing a good career option?

A: Marketing is an indispensable part of any Company and with most companies launching or strengthening their presence in the digital domain, there is a growing demand for digital marketers. With specialization in skills like SEO and SEM, which help to make businesses more profitable, you can command a higher-paying job and be on the path to success.

 

2. What are the best digital marketing careers in Abu Dhabi?

A:  These are the 12 most sought-after specializations in the field.

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Writing
  • Email Marketing
  • Copy Writing
  • Advertising
  • Design
  • Web development
  • Search Engine Marketing (SEM)
  • E-commerce
  • Marketing Analyst
  • Digital Marketing Specialist

 

3. Who can pursue Digital Marketing?

A: There is no specific academic qualification or age requirement to pursue a course in digital marketing. Digital Marketing courses can be pursued by freshers, professionals in the field who are looking to upskill and keep abreast with industry trends so as to progress in their careers, business owners who want to understand how to take their businesses to the next level in the digital domain as well as freelancers seeking job opportunities in this field.

 

4. What skill set do you require for digital marketing?

A: Creativity, communication, and problem-solving skills are some of the basic skills needed for this field. But even if you do not possess them, they can be learned. So do not lose heart.

 

Conclusion

Now that you have a fair idea of the top institutes providing accredited Digital Marketing courses in Abu Dhabi, go ahead and make a choice to suit your requirements. A career in digital marketing is highly lucrative as long as you are willing to keep abreast with the rapidly changing industry trends and advancements in the digital space.

This is a dynamic field, constantly evolving as new platforms are launched and since there are several different aspects to digital marketing strategies, the number of associated jobs is quite significant, providing you with excellent career and growth opportunities.

Here we conclude our article and hope you have attained some clarity on the courses listed, as they have been curated after an in-depth study of various parameters including syllabus, assignments, projects, internships, etc associated with each.

Learning under professional guidance is the better way to upskill yourself, improve your confidence, and be on the path to success. Whether you are a student or business owner, you can take advantage of this rapidly developing field by enrolling in one of these courses and increasing your competency. So, wait no more. Get yourself certified for the role you wish to pursue and make your mark in this industry.

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