Top 10 Digital Marketing Courses in Abu Dhabi

Are you aspiring for a career in digital marketing and are searching for digital marketing courses in Abu Dhabi? If so, this article will provide you with useful information to make the right choice. Just as with the rest of the world, with more brands and businesses in Abu Dhabi recognizing the need to build strong digital foundations, there is a huge demand for highly skilled digital marketers to fill various industry-relevant roles. As a result of this, digital marketing is becoming one of the most sought-after career options in Abu Dhabi.


List of best digital marketing courses in Abu Dhabi


Job opportunities are galore and waiting to be tapped. Here we have made a list of 10 premier institutes offering Digital Marketing Courses in Abu Dhabi along with course curriculum and contact details to enable you to arrive at an informed decision. So, let’s help you get started.

Before deep diving into the institutes offering Digital Marketing Courses in Abu Dhabi, we will first gain an understanding of what digital marketing is all about and its relevance in today’s world.


What is Digital Marketing?

Digital Marketing also termed online marketing, refers to the methods of promoting a brand to connect with potential customers using the internet. This is in contrast to traditional marketing which reaches out to locally targeted audiences, makes use of physical marketing materials, and relies on traditional delivery channels and in-person marketing events.

Digital channels include search engines, social media, email, other websites, text, and multimedia messaging, and these are platforms that can be used to reach the intended audience where they spend most of their time today, and that is “online”.

Brands can choose to employ multiple platforms or focus on one to get the most out of their digital marketing strategy while keeping in mind budgetary requirements.


Why is Digital Marketing important?

Today the internet is the place to be. It has transformed the way we function and our outlook. It has revolutionized the way we communicate and has undoubtedly become the preferred mode for communicating.

The growing number of internet users spending more and more time on various platforms including social media is testimony to the fact that Brands today need to have a digital presence. This has been exacerbated by the pandemic which has seen literally everything going digital and our reliance on digital platforms for our every need has grown leaps and bounds.

Hence, without a doubt, Digital marketing has become a vital tool for reaching out to a wider audience, generating brand awareness through cost-effective means, as well as driving sales and profitability (the end goal of any business), through the medium that is most preferred by customers today.

This in turn has given rise to a surge in demand for digital marketers who have mastery over a wide range of skills and tools to handle digital media channels for creating, deploying, managing, and tracking campaigns.


Digital Marketing Courses in Abu Dhabi

Let’s now explore some of the top institutes offering Digital Marketing Courses in Abu Dhabi to help launch you on your career path.



Headquartered in New Delhi, India, this institute offers skill development courses for working professionals, students, and entrepreneurs. From its humble beginning with an educational blog that reached over a million people, it has successfully transitioned to a full-fledged training institute and has trained over 15000 students from over 35 countries around the globe.

Breaking down concepts into bite-sized pieces which provide ease of understanding, job placement assistance, and post-training support makes it a worthwhile pick. The Master Digital Marketing course by IIM SKILLS, recognized by the Government of India is designed to give complete hands-on practical learning in digital marketing.

Flexible learning options – choice of weekday or weekend classes and the ability to switch modes makes it the right choice for working professionals as well as freelancers. Being an Online Education Services institution, the course can be accessed by anyone across the globe and if you are based in Abu Dhabi, you can rest assured that this highly recognized institute offers one of the most comprehensive Digital Marketing Courses in Abu Dhabi.

Apart from the Master’s certification from IIM SKILLS, the institute also prepares you for certifications from HubSpot, Facebook, and Google.


Digital Marketing Course Syllabus:

  1. Introduction to Digital Marketing
  2. Web development – Word press
  3. Search Engine Optimisation
  4. Search Engine Marketing
  5. Email Marketing
  6. Inbound Marketing
  7. Social Media Marketing
  8. Integrated Digital Marketing Strategy
  9. Web Analytics
  10. Online Reputation Management (ORM)
  11. Content writing and blogging
  12. Media Buying and Planning
  13. Affiliate Marketing
  14. Video Marketing
  15. Marketing Automation
  16. Digital Infographics Resume creation



Course Highlights:

  • 5 Months of Comprehensive Live Training.
  • 3 Months Program | 2 Months Paid Internship (Flexible Hours), with a fixed stipend
  • Master 40 Digital Marketing Modules
  • 15+ Live Projects
  • 10+ Case Studies
  • Tools Worth 79000+


Course Fees: 1,567.61 United Arab Emirates Dirhams +GST


Also Read: IIM SKILLS Digital Marketing Course Review


Contact Details:

Phone No.: +91 9580 740 740

E-mail ID: [email protected]



2. Nadia Training Institute:

This is one of the highly credible institutes offering Digital Marketing Courses in Abu Dhabi. The institute is registered and licensed with the Knowledge and Human Development Authority, Dubai (KHDA) and ACTVET (Abu Dhabi Centre for Vocational Education and Training) in partnership with leading accredited institutions internationally to provide the best workshops to the Middle East region.

Whether a novice or a professional in the field, this course promises to offer a deeper understanding of how to build innovative digital strategies and implement effective digital marketing campaigns that generate awareness, traffic, or sales. They offer flexible learning options – a choice of weekend or weekday classes as well as offline or online learning modes.


Course syllabus:

  1. Search Engine Optimisation
  2. Google Ads (PPC): Search Network
  3. Google Ads (PPC): Display Network
  4. Digital Sales Funnel
  5. Social Media Advertising: Facebook & Instagram Ads
  6. Google Analytics
  7. Digital Marketing Plan & Strategy


CourseFfee and Duration: Contact them to learn more about Nadia Training Institute’s course duration and fee structure. Contact information is provided below.


Contact Details:

Address: Al Mansoor Tower, M1 & M2, Sheikh Zayed Bin Sultan St, Opp. ADCB

Phone No.: +971 2 677 4031



3. Morgan International

Morgan International is one of the premium institutes with a global reach providing Digital marketing courses in Abu Dhabi, apart from many professional certifications and diploma programs in finance, accountancy, human resources, marketing, and logistics fields.

Morgan’s success and reputation stem from its partnership with premium course providers and academic institutions worldwide. This institute offers a three-month intensive digital marketing course to equip professionals with key skills, knowledge, and expertise to grow in the field.


Course Syllabus:

  1. Introduction to Digital Marketing
  2. Social Media Marketing
  3. Paid Search (PPC) Using Google Ads
  4. E-mail Marketing
  5. Content Marketing
  6. Google Analytics
  7. Search Engine Optimization (SEO)
  8. Website Optimization
  9. Display and Video Advertising
  10. Digital Marketing Strategy


They also offer Digital Marketing Short Courses (DMI Track), designed and validated by the industry to suit all needs and experience levels. These are delivered in bite-sized, innovative, and interactive learning formats.


Course Fees: For details on the fee structure, contact the institute. The details are provided below.


Contact Details:    

Phone No.: +971 554776014



IIM Skills Digital Marketing Course free demo invite


4. Time Training Centre

An established Training center with over 28 years of expertise in imparting education and training programs, The Time Training Centre is rated as one of the premier institutes offering Digital Marketing Courses in Abu Dhabi, among others.

Accredited to the Abu Dhabi Center for Technical Vocational Education & Training (ACTVET), the Digital Marketing Course offers an understanding of the best online marketing strategies for various business sectors. Also, updations are made to the course content frequently taking into consideration the changing trends in the digital sphere.


Course Syllabus:

  1. E-mail Marketing
  2. Web Design
  3. Social Media Marketing
  4. Inbound Marketing
  5. Multi-channel marketing
  6. Search Engine Optimization
  7. Search Engine Marketing
  8. Analytics


Course Duration and Fees: To know more about their course duration and fee structure, contact the institute with the information given below.


Contact Details:

Address: Office 203, ADCP Tower -B, behind City Seasons Electra Street, Abu Dhabi United Arab Emirates.

Phone No.: +971558564000

E-mail ID: [email protected]



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Headquartered in Dubai, Delphi is another highly-ranked training institute offering Digital Marketing courses in Abu Dhabi, among other professional courses. They are ISO 9001:2015 certified, affiliated, and licensed by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

With a choice of offline, online live instructor-led learning and video modes, the digital marketing course is comprehensive and up-to-date, covering all channels, the newest tools, and techniques of digital marketing to cater to the growing need for professionals in the field.


Course Syllabus:

  1. Basics of Digital Marketing
  2. Google Analytics
  3. Search Engine Optimisation
  4. PPC Advertising/Search Engine Marketing
  5. Social Media Marketing
  6. E-mail Marketing
  7. Advanced Tools and Techniques


Course Duration and Fee: For information about the course duration and fee, reach out to the institute with the details given below.


Contact Details:

Address: AL Hamsah Building, Block-A, 4th Floor, Unit No-402, Karama, Dubai, United Arab Emirates

Phone No.: +971 4 396 3634, +971 52 908 6650

E-mail ID: [email protected]



6. AIMS Training Centre

With over 10 years in the training field and two branches in Abu Dhabi, AIMS Training Centre is a rapidly growing training institute, known to offer one of the most comprehensive Digital marketing courses in Abu Dhabi. The institute has 3 ISO certifications and is accredited by ACTVET (Abu Dhabi Centre for Technical Vocational Education & Training).

Offering both offline and online teaching modes, the Digital marketing course targets all skill levels and is of a 2–3-month duration.


  Course Syllabus:

  1. Basics of Digital Marketing
  2. Web Analytics
  3. Basics of Search Engine Marketing
  4. Basics of Social Media Marketing
  5. Basics of Search Engine Optimization
  6. E-mail Marketing
  7. Mobile Marketing


Course Structure and Fees: For more details with regard to the course and fee structure, reach out to the institute with the information given below.


Contact Details:

Phone No.: +971529993438


E-mail ID: [email protected]


7. Astrolabs

Headquartered in Dubai, Astrolabs is a digital marketing training institute that offers highly recognized Digital marketing courses in Abu Dhabi. During the course, one can get up to 4 certifications recognized by technology and digital companies in UAE and the Kingdom of Saudi Arabia (KSA), licensed by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

The online digital marketing course, promises to help students learn how to build a complete marketing strategy and launch campaigns across a wide range of digital platforms.


  Course Syllabus:

  1. Digital Marketing Strategy
  2. Social Media and Content Marketing strategy
  3. Paid Social Advertising
  4. Paid Search with Google Ads
  5. SEO
  6. Learn to Master Google Analytics
  7. Email Marketing & Customer Retention
  8. Website Conversion Optimization (CRO)
  9. The Essentials of Influencer Marketing
  10. Manage Digital Marketing Agencies


 Course Highlights:

  • 34 hours of live classes (in-person or online via Zoom)
  • 10+ Free digital marketing tools.
  • Lifetime access to course recordings and materials in AstroLabs video library
  • 5+ Templates to effectively plan campaigns, budgets, and content.
  • Access to the online forum to troubleshoot, collaborate, chat and learn about the new job or business opportunities


 Course Fees: Online: AED 3,599 | In-Person: AED 5,399. For further details, kindly contact Astrolabs with the contact information provided below.


Contact Details:

Phone No.: +971 4 454 1159



8. Learner’s Point Academy

With a base in Dubai, Learner’s Point Academy offers one of the most comprehensive Digital Marketing courses. This Digital Marketing course is specially designed to help participants master skills across the digital marketing spectrum, giving them a competitive edge in the UAE and globally.

Offering offline, online or blended modes of learning, the course is structured around the maximization of online strategies and performance assessment of online marketing investments.


Course Syllabus

  1. Digital Foundations & Strategy
  2. CX & CRO (Customer Experience & Conversion Rate Optimisation)
  3. Search Engine Optimisation
  4. Display & Video
  5. Paid social media, campaign setup, and optimization
  6. Marketing Automation (E-mail & Push notification)
  7. Capstone Project
  8. Content Marketing & Communication
  9. Analytics
  10. Search – Ads
  11. Owned & Earned
  12. Mobile & Marketplace
  13. Conversational Channels (WhatsApp & Messenger)


Course Duration and Fees: For more information about the course duration and fee structure, contact the institute with the information given below.


Contact Details

Phone No.: +971 (04) 4038000

E-mail ID: [email protected]



IIM Skills Digital Marketing Course free demo invite


9. Annex Training Institute

Located in Abu Dhabi, Annex Training Institute is an ACTVET (Abu Dhabi Center for Technical Vocational Education and Training) accredited institute that offers a wide range of courses with an integrated learning approach. They are also one of the institutes providing Digital Marketing Courses.

With flexible learning hours, the course enables students of all backgrounds to familiarise themselves with the principles and strategies to build highly converting ads for successful businesses and clients using any social media platform, with the end goal of optimizing social media accounts.


Course Syllabus

  • E-mail marketing
  • Web analytics
  • Social media marketing (SMM)
  • Inbound Marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)


Course Duration and Fees: For more information about the course duration and fee structure, please reach out to the institute with the information given below.


Contact Details:

Address: 604 Al Falah Tower, Near Al Falah Plaza, Al Falah Street,
Abu Dhabi – UAE.

Phone No.: +971 2 5463 666, +971 55 730 2299

E-mail ID: [email protected]



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10. Digital Scholar

With its roots in Chennai, India, Digital Scholar offers a range of intense, actionable, and interactive digital marketing courses by industry practitioners.  They aim to provide students with an agency-styled learning experience with students working in groups to understand group dynamics as well.

Being an online platform, you too can have access to the course and consider this institute when looking for Digital Marketing courses in Abu Dhabi. The institute is an official Google and Facebook partner offering 24+ certifications.

The 4 monthly online digital marketing course provides a holistic learning experience of the most in-demand digital marketing skills, including working with real-time projects and 100% placement opportunities.


Course Syllabus

  • Orientation
  • Niche Discovery
  • Content Writing
  • WordPress Management
  • Search Engine Optimization
  • Facebook Advertisement
  • Search Engine Marketing
  • Email Marketing
  • Automation
  • Landing Page
  • LinkedIn Marketing
  • Social Media Management
  • Instagram For Business
  • Digital Design Mastery


The institute also offers short-term, learn-at-your-own-pace digital marketing courses to suit specific needs.


Course Highlights:

  • 4-month course duration with a one-month internship.
  • 15+ modules- includes 3 specializations.
  • 20+ industry-recognized certificates.
  • Real-time projects
  • Access to digital marketing course material and premium tools.


Course Fees: For information on course fees and further requirements, kindly contact the institute. The details are given below.


Contact Details:

Address: 1B, Sapna Trade Centre, 135 Poonamallee High Road, Pursaiwalkam, Chennai 600 084

Phone No.: + (91)-9513632705

E-mail ID: [email protected]





1: Is Digital Marketing a good career option?

A: Marketing is an indispensable part of any Company and with most companies launching or strengthening their presence in the digital domain, there is a growing demand for digital marketers. With specialization in skills like SEO and SEM, which help to make businesses more profitable, you can command a higher-paying job and be on the path to success.


2. What are the best digital marketing careers in Abu Dhabi?

A:  These are the 12 most sought-after specializations in the field.

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Writing
  • Email Marketing
  • Copy Writing
  • Advertising
  • Design
  • Web development
  • Search Engine Marketing (SEM)
  • E-commerce
  • Marketing Analyst
  • Digital Marketing Specialist


3. Who can pursue Digital Marketing?

A: There is no specific academic qualification or age requirement to pursue a course in digital marketing. Digital Marketing courses can be pursued by freshers, professionals in the field who are looking to upskill and keep abreast with industry trends so as to progress in their careers, business owners who want to understand how to take their businesses to the next level in the digital domain as well as freelancers seeking job opportunities in this field.


4. What skill set do you require for digital marketing?

A: Creativity, communication, and problem-solving skills are some of the basic skills needed for this field. But even if you do not possess them, they can be learned. So do not lose heart.



Now that you have a fair idea of the top institutes providing accredited Digital Marketing courses in Abu Dhabi, go ahead and make a choice to suit your requirements. A career in digital marketing is highly lucrative as long as you are willing to keep abreast with the rapidly changing industry trends and advancements in the digital space.

This is a dynamic field, constantly evolving as new platforms are launched and since there are several different aspects to digital marketing strategies, the number of associated jobs is quite significant, providing you with excellent career and growth opportunities.

Here we conclude our article and hope you have attained some clarity on the courses listed, as they have been curated after an in-depth study of various parameters including syllabus, assignments, projects, internships, etc associated with each.

Learning under professional guidance is the better way to upskill yourself, improve your confidence, and be on the path to success. Whether you are a student or business owner, you can take advantage of this rapidly developing field by enrolling in one of these courses and increasing your competency. So, wait no more. Get yourself certified for the role you wish to pursue and make your mark in this industry.

Top 13 Most Popular Data Analytics Books

The ever-growing field of Data Analytics is vast with huge scope and potential in various domains. If you are one of those who love numbers, are passionate about the world of data, and have a good analytical capacity, irrespective of whether you are from a technical or non-technical background, Data Analytics is a very lucrative career option that you could pursue. On one hand, there is an ever-growing demand for analytical skills and there is a huge deficit on the supply side globally. To launch yourself in this field, it would be wise to supplement your learning with Data Analytics Books, a wide range of which is available by accomplished authors with domain experience.

List of best data analytics books

In this article, we have curated a list of thirteen popular Data Analytics Books that will cultivate your understanding of this field and help you tap its potential to your advantage.

Here is a guide to Data Analytics and Data Science

Top 13 Data Analytics Books for Budding Analysts and Professionals:

Depending on your level of proficiency – beginner, intermediate, or advanced, or your specific area of interest – be it a particular data analytics tool you want to enhance your knowledge or skill set on, you can make your choice from among the wide variety of Data analytics Books available.

Take a digital detox, get hold of one of the books mentioned below, and be on the path to expanding your knowledge and becoming more competent.


1. Data Analytics Made Accessible – 2023 Edition

Author: Anil Maheshwari

The original version of the book “Data Analytics” was published in 2017 and subsequent revisions have been made to the same. The 2023 revised edition deals with the growing field of Data Science and has a wealth of information in a concise, easy-to-follow, and digestible format.

It has concrete real-world examples and stories at the beginning of every chapter as a result of which readers at any skill level will be able to understand and follow. It is highly intuitive and also provides a solid toolset of the major data mining techniques and platforms.

It appeals to students across various academic disciplines as well as professionals in various domains who are interested in gleaning actionable insights from data that comes their way. One can finish Data Analytics books in one sitting or can return to them time and again as a reference for insights and techniques.

This constantly evolving book has been so well received internationally and has been adopted by dozens of universities as required reading for their analytics courses, earning it the reputation as the Number 1 read for Data Analysts.

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2. Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking 

 Authors: Foster Provost and Tom Fawcett

Written by celebrated data science specialists, this book deals with the fundamental principles of data science while acquainting readers with data analytic thinking in order to mine useful knowledge and gain business value from the data collected. It gives the reader an understanding of the various data mining techniques and how they can support business decision-making to gain a competitive advantage.

The Data Analytics Books takes on a high-level approach in explaining several complex methods (support vector machines, logical regression, liner classifiers, tree approaches, etc) in simple terms.


By providing real-world examples the reader is guided on how to enhance communication with stakeholders, how to treat data as a business asset that requires careful investment, and how to approach business problems analytically in order to gain real value. It also teaches how data science principles can be applied when interviewing data science job candidates.

You should know the most important Data Analyst Interview Questions

3. Developing Analytic Talent: Becoming a Data Scientist

Author: Vincent Granville

This book is a one-of-a-kind guide that provides an understanding of the intricate aspects of data science skills such as statistics and data visualization techniques and how to acquire them.

It also talks about what companies look for, how the growing reliance on big data has strengthened the demand for data professionals, the skill set that distinguishes a quality data scientist from other talented IT professionals and features tips and tricks to ace job interview questions, provides sample resumes, salary surveys, examples of job ads and is replete with case studies.

This book appeals to both those who aspire to be data analysts or scientists and employers who are looking for ideal candidates.

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4. Storytelling With Data: A Data Visualization Guide for Business Professionals

Author : Cole Nussbaumer Knaflic

This has earned the reputation as one of the best Data Visualisation books. It teaches the fundamentals of data visualization and how one can effectively communicate with data by going beyond conventional tools to tell an engaging, informative, and compelling story.


This Book provides a sound theoretical foundation, combined with numerous real-world examples, helping the learner to recognize context, choose the right visualization for the right situation, remove clutter, and project the most important parts of the data.

It enables one to think like a visual designer and tell an impactful story by building presentations using multiple visuals. It leverages the power of storytelling, how to make data an essential point in the story, and how to create engaging, informative, and compelling visual stories that will get the audience’s attention.


5. Learning R: A Step-by-Step Function Guide to Data Analysis

Author: Richard Cotton

This is a simple and easy-to-understand Book that guides the learner on how to perform data analysis with the R language and software environment, even with little or no programming experience. The tutorials in this hands-on guide teach how to use the essential R tools to analyze data types and programming concepts.

The second part of the book covers everything from importing data to publishing results. Including a quiz in each chapter and concluding with exercises most of which involve writing R code, it helps to re-enforce learning.

The book covers the use of data types such as vectors, arrays, lists, data frames, and strings, how to execute code conditionally or repeatedly with branches and loops, cleaning data imported from various sources, visualization and summary statistics, statistical models for quantitative judgments and predictions and also how to correct mistakes while writing data analysis code.


Looking for the best practical-oriented courses to become a professional data analyst? Check here the top-ranked:


6. Business UnIntelligence: Insight & Innovation Beyond Analytics & Big Data

Author: Dr. Barry Devlin

This is a highly advocated and one of the best Books that provides an overview of Business Intelligence, discussing the many traditional approaches to BI, and its flaws as well as offering recommendations for the future. It provides an array of new models that business and IT can use to design support systems for successful organizations in the future.

The author gives one a comprehensive view of the past, present, and future of business intelligence while presenting new conceptual and physical models for transforming information into insights and action. The book explores how information, processes, and people need to be reinvented and modified to deliver value, insights, and innovation essential for modern businesses.

It takes one through the process of discovery to analysis, to decision making to action taking, thus defining a fully cohesive, closed-loop environment. Highly recommended if one needs practical advice on how to advance within the field of business analytics.


7. Data Analytics: A Comprehensive Beginner’s Guide to Learn About the Realms of Data Analytics From A-Z 

Author: Benjamin Smith

With this book, the author helps one discover the various realms of Data Analytics. This is also one of the best data analytics books for beginners which pens down the path to learning analytics from A to Z in simple language, without the reader getting overwhelmed with technical jargon or alarming formulas.

It highlights that collating and gathering data is one thing and processing data is an entirely separate issue and cannot be accomplished hastily. The book helps to understand the data that is gathered, the approaches required, and the appropriate techniques for analyzing the same.

The reader will also find simple, yet comprehensive strategies to gain valuable insights from the data generated. It helps uncover the nuances of data and big data, the data structures employed in Data Analytics, the essentials of Machine Learning, cleaning data for analysis, Data visualization tools, analytical and statistical packages in R, and much more. Handy tips and practical exercises are an added bonus.

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8. SQL QuickStart Guide: The Simplified Beginner’s Guide to Managing, Analyzing, and Manipulating Data With SQL 

Author: Walter Shields

This Data Analytics book is considered the best SQL guide which teaches exactly what needs to be known to successfully use SQL programming language to prepare for a data-driven future. SQL continues to remain the most reliable and widely used database management language that forms the backbone of modern data management and interpretation.

The author draws on his considerable knowledge of relational database management to make the topic easy to understand and highly actionable. The book will appeal to beginners with zero experience, those seeking to expand mastery in database management and enhance their career prospects, as well as to Managers, decision-makers, and business owners.

The SQL QuickStart Guide aided by numerous images and examples covers the basic structure of databases and how to successfully navigate them, the most important SQL queries, when to use them, and how to use SQL to retrieve and understand data no matter the scale of a database.

It also teaches one how to sell the new SQL skills learned at the workplace, along with other career-enhancing recommendations. Each book comes with free lifetime access to tons of exclusive online resources to help master SQL. These include workbooks, cheat sheets, and reference guides.

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9. Data Analytics for Absolute Beginners: A Deconstructed Guide to Data Literacy

Author: Oliver Theobald

This deconstructed guide to data analytics gives an introduction to Data, Data visualization, Business Intelligence, Statistical tools, and Machine Learning for effective decision-making. Using the “Lego set” approach, each chapter in the book adds to the blocks of knowledge derived from the previous chapters to build data literacy.

Teaching the vocabulary, tools, and basic algorithms, helps one think like a Data Scientist and aids in confidently analyzing data problems. This exploratory book is a hands-on approach to learning and tackling real data problems with practical examples, visual examples, coding exercises in Python, and also free video content to help with the exercises.


How to recognize common data types, where to store data, new trends in data analytics, the distinction between data analytic terms like Data Mining, Machine Learning, and Analytics, and how to make of use statistical tools, Data visualization, and Business Intelligence to arrive at better business decisions are all dealt with in the book.

It appeals to anyone interested in making sense of data analytics, without assuming that one understands data science terminology or advanced math.

10. Numsense! Data Science for the Layman: No Math Added

Authors: Annalyn Ng and Kenneth Soo

If you want to get started with Data Science without Math added, this is the book for you. This book is a recommended reference text in top universities like Stanford and Cambridge. It is written in simple and easy-to-understand language with an introduction to data science and algorithms.

With dedicated chapters for each algorithm, it provides an explanation of how each works accompanied by examples of real-world applications. By sticking to intuitive explanations and visuals, key concepts are grasped better. The concepts covered include A/B Testing, Anomaly Detection, Association Rules, Clustering, Decision Trees and Random Forests, Regression Analysis, Social Network Analysis, and Neural Networks.

Added bonuses are point summaries at the end of each chapter, reference sheets comparing the pros and cons of algorithms, and a glossary list of commonly used terms. The book gives a practical understanding of data science so that one can leverage its strengths to make better business decisions.


11. Data Analytics: The Ultimate Beginner’s Guide to Data Analytics

Author: Edward Mize

Multi-time best-selling information technology and mathematics author, Edward Mize has compiled the perfect analytics guide for any beginner. This extremely affordable and one of the best Data Analytics books helps one understand the importance that business intelligence and data analytics play in the real world today and how to use data analytics to improve efficiency, drive growth, and boost sales.

Written in an easy-to-understand style, it introduces the reader to the different types of data analytics and how they can be applied for better quality and more powerful results. By helping to gain mastery of the subject, this book will help one learn to solve business problems quickly and work faster. It helps one leverage the power of data analytics in one’s job, business, or school.


12. Getting Started with Data Science: Making Sense of Data with Analytics 

Author: Murtaza Haider

This is one of the best data analytics books that introduces the realm of data analytics by adopting the storytelling or narration methodology. The author offers a very informative, jargon-free coverage of basic theory and techniques for drawing inferences from underlying data.

This, also one of the in-demand Data Analytics books is supported with numerous clear, simple examples and practice opportunities. It speaks of the vital ingredients for practical success with data analytics, gives a clear direction on how to conduct formal research, creates powerful visual narratives to describe inferences, and translates them into actions.

Everything in the book is software and platform-independent and the author through his storytelling method teaches a fundamental skillset that most data science books ignore – that the ability to tell a captivating narrative to supplement the data analysis and visualization is as important as the analytical skill requirement for any Data Scientist.

The beauty of the book is that every chapter is built around real research challenges which makes learning more meaningful.


13. The Quick Python Book

Author: Naomi Ceder

This is one of the popular Books providing a comprehensive guide to the Python Language. The author offers a clear, crisp updated introduction to the elegant Python programming language in very concise terms and brilliantly balances details of Python with insights and advice needed to handle tasks.

It is written for programmers new to Python and is filled with a wide array of relevant examples and practical exercises that help master each and every concept on the first go. It is appreciated for its clarity, focus, and attention to detail.

It gives a clear coverage of Python 3, Core libraries, packages, and tools, and this updated third version includes five new data science-related chapters. A must-read not only for those wanting an in-depth understanding of the Python language but also a good reference for those who already know the language.



Below are the FAQs about data analytics books.

1. Do I need Mathematics to understand Data Analytics?

Ans: A foundational knowledge of Math and Statistics will be helpful. However, since much of Data analysis is just following a set of logical steps, people can succeed in this field without advanced mathematical knowledge. Of course, if you are interested in developing new methods, approaches, and algorithms, then it requires that you be an expert in both maths and statistics. However, most data scientists aren’t creating algorithms or new methods, they are just using them. They are the “applied” type and you can be one of them.

2. Can I become a Data Analytics expert by learning only from data analytics books?

Ans: Practical experience is essential to develop the skills needed to make a good data scientist. There are no theoretically correct answers to solving data-related issues and a good data scientist should develop practical intuition to solve these issues. Data Analytics Books provide theoretical explanations and help to assist and supplement learning, but according to experts, they cannot replace your own empirical experiences.

3. Can data analysts work remotely?

Ans: The job is well suited to working remotely. Much of the day for a data analyst is spent on the computer and the actual analysis part of the job does not require much collaboration, very often it’s none at all. For the most part, you will be working independently once you have worked with the stakeholders to define the problem. However, be ready to convince employers that you’ve got what it takes to work remotely as a data analyst.

4. What are the basic skills required for data analysts?

Ans: Some of the basic technical and soft skills required to become a data analyst include:

  1. SQL
  2. Microsoft Excel
  3. Statistical programming languages like R, Python, Matlab
  4. Data Visualization
  5. Machine Learning
  6. Probability and Statistics
  7. Critical Thinking
  8. Communication
  9. Problem-Solving
  10. Intellectual curiosity
  11. Strong Business Acumen

5. What do I look for in Data Analytics Books?

Ans: Good data analytics Books should not only deal with theoretical concepts in a clear and concise manner but also provide real-world examples, case studies, practical exercises, and review questions to check comprehension. Since the field is rapidly changing with technological advancements, worthwhile Books should be updated with current information- newer versions should be made available as and when changes occur, or else some of the concepts/methods could prove redundant.

In Conclusion:

With swift technological advancements in the field of data science, it is imperative that professionals are quick to adapt to the changing environment. Keeping pace with this rapidly evolving technology sector can prove to be an enormous challenge. Apart from undertaking refresher courses from time to time, another way to get acquainted and keep abreast of changes in the industry is to delve into Data Analytics Books and publications by top experts. These will encourage you to be a lifelong learner with tremendous potential to excel in the field.

There is no dearth of excellent Books available. We’re sure the books listed above will provide the much-needed impetus for you to venture into the world of data more confidently. So, go ahead and make use of them to enhance your learning curve, increase your expertise, accelerate your career, transform your business and stay relevant in this digital and data-driven age.