Category: Business Analytics

The business analytics course is among the most sought-after courses in the professional education industry today. Many institutes provide various long-term and short-term business analytics courses through online and offline media. While most people preferred long-term studies until some time back, short-term courses have now taken the pace because of the vast gap created in the demand and skill available

Business Analytics helps in business growth and get success in many ways. Often confused with or reduced to Data Analytics, Business Analytics is bigger than Data Analytics. Data Analytics enables businesses to analyze and interpret data to make informed strategic decisions using statistical modeling and other mathematical methods. Business analytics, on the other side, also encompasses marketing research, performance management,

The term Business Analytics (BA) dates back to the 1800s when Fredrick W. Taylor prescribed it in the US. The requirements of the industrial revolution to boost trade brought forward an upgraded version of BA. Today, BA has shaped the marketing structure of every business. Starbucks, Nestle, Unilever, Amazon, Apple, and most of the brands today rely on different types