We live in this technological era where digital devices, the internet revolution, and the age of information have transformed the way businesses approach their audience. Across the world, Digital Marketing is the way forward, for a business to emerge successful, and Malta is no exception. In recent years, Malta has come out as a technological center of choice. According to the latest reports, internet penetration across Malta stands up to 92.4%, and the number of social media users equates to 68.4%. This unfolds exciting possibilities of how digital marketing can change things for the better. Hence, this article walks you through the best digital marketing courses in Malta.

DIGITAL MARKETING COURSES IN MALTA

What is Digital Marketing?

First things first! Let’s understand what the term “Digital Marketing” means. Simply put, it is the kind of marketing done on digital platforms (electronic devices). It involves the promotion of brands to potential customers through digital media.

It includes internet-based online marketing such as social media marketing, e-mail marketing, influencer marketing, content marketing, e-commerce marketing, data-driven marketing, e-books, display advertising, SEM, SEO, and so on. It also extends to non-internet digital channels like television, mobile phones (SMS and MMS), and so on.

There are tons of digital marketing courses in Malta both online and onsite that offer specialized training in various branches of digital marketing.

Scope of Digital Marketing

Over the last few years, especially after the pandemic, the world has been inching closer to being completely digitized. Due to this, there has been a surge in demand for digital marketing jobs worldwide. Last year, LinkedIn reported a 33% year-over-year increase in digital marketing jobs.

The Bureau of Labor Statistics (BLS) projects a 19% increase in the Digital Marketing job market between 2021 to 2031 which is much faster than average growth across all industries. One more reason why the Digital Marketing industry is booming is the convenience of choice of work mode.

Be it full-time roles, remote positions, freelancers, or contract-based jobs, the job market is growing rapidly. So, there is no dearth of Digital Marketing courses in Malta or elsewhere.

Various Types of Digital Marketing

The term ‘Digital Marketing’ is a broader term and includes several types under its umbrella. Depending on the methods the businesses employ, Digital Marketing can be broken down into subcategories. Here are some of the specializations offered by digital marketing institutes in Malta and globally.

Social Media Marketing

When businesses capitalize on this and use social media platforms to connect and grow with their existing and potential customers, it’s called Social Media Marketing.

We all have been there and used well-known social media platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, Threads, Snapchat. A Social Media Marketer is mainly responsible for publishing content on social media, monitoring social media metrics to optimize future performance, staying updated with social media trends, engaging with users, and responding to comments and messages.

What gives social media marketing an edge over traditional marketing is the ability to reach a large, diverse audience at little or no marketing cost. Engaging with customers, getting feedback, resolving issues, and market research becomes easy.

Website Design

In today’s world, a website has become the fundamental requirement for a company or a business to function. Website presence will not only help build brand value, showcase authenticity, and reach out to the masses, but also act as a digital catalog and a space from where users can connect to the sellers on a personal level for all kinds of queries and feedback.

A well-designed website will help build trust and reliability in the brand. One can learn the skills of website design that are offered by various digital marketing courses.

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Content Marketing

Content Marketing is a strategic approach to garnering customers’ attention by creating influential, relevant, and consistent content. The content may be in the form of an image, audio, video, or written format.

The ultimate objective is to convert it into profitable customer action. This is a type of inbound marketing where the customer is walked through the value addition of the brand in an informative and organic manner instead of feeding them with traditional forms of advertising. This method establishes connections and builds trust and loyalty.

Some of the popular methods of Content Marketing are Blogs, YouTube videos, Podcasts, Social Media Posts, eBooks, Infographics, etc. Digital marketing training in Malta can be pursued that is specialized in content marketing.

SEO

Search Engine Optimization (SEO) is a set of practices that improves a website’s visibility/ranking on search engines like Google. It aims at increasing organic traffic to a website. This is achieved by creating high-quality, informative, relevant content for the users. There are two types of SEO. On-page SEO and Off-page SEO.

On-page SEO involves optimizing the website both in terms of content and technical aspects. Tools like Google Ads and SEMrush help in identifying search terms that help achieve more web traffic.

Off-page SEO is working outside of the website to get visibility. It may involve Backlinks, Social Media Marketing, Guest Blogging, Influencer Marketing, etc. SEO-specialized digital marketing training in Malta is offered in many institutes.

Email Marketing

In simple words, when businesses use emails to promote their products or services, it’s called email marketing. It sounds simple, but it’s much more than just sending emails.

Some of the different email marketing include welcome emails, newsletters, lead nurturing emails, confirmation emails, invite emails, promotional emails, survey emails, and seasonal marketing emails.

You don’t need a big budget. And it works for businesses of any size. One of the best things about email marketing is that you can tailor content to your target audience. According to statistics, email marketing revenue was around $10.89 billion at the end of 2023.

Affiliate Marketing

Affiliate Marketing is a type of marketing where affiliates get a commission from the business owner for each sale they generate or for each page visit or signup from customers (or potential customers).

It is performance-based marketing where the commission is usually a percentage of the product being sold. Affiliate marketers use a variety of channels to generate sales including social media marketing, email marketing, organic SEO, content marketing, and so on.

It is a popular marketing choice because of the low cost, and low risk involved, and it is easy to scale. There are several schools offering affiliate digital marketing training in Malta.


Influencer Marketing

Influencer Marketing comes under the umbrella of social media marketing where businesses use social influencers or experts in the field to endorse their product.

Influencer Marketing is booming with the industry reaching up to $21.1 billion in 2023. 72% of Genz and millennials follow influencers on social media. Influencer marketing is not just about direct sales and celebrities advertising a product.

It involves building brand value slowly and steadily, by demonstrating knowledge, authority, and credibility by influencers and people having expertise in that industry.

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SMS Marketing

SMS Marketing is a form of marketing where businesses send messages to customers/potential customers to promote their products or services. According to the latest survey reports, subscribers’ conversion rate is as high as 45%. The messages could be in the form of personalized promotions, surveys, offers, discounts, or remarketing.

The targeted and personalized messaging technique, cost-effectiveness, and ease of tracking ability make it a popular choice of marketing. There are plenty of digital marketing courses in Malta that teach mobile marketing.

SEM

Search Engine Marketing (SEM) is a set of practices that improves a website’s visibility/ranking on search engines like Google. The difference between SEM and SEO is that SEM is the marketing that happens through paid advertisements.

This is a superset of SEO.  The different types of SEM are Pay-Per-Click Ads, Search Engine Optimization (SEO), and Local SEO. SEM combines the best of both paid and organic approaches. SEM benefits greatly in generating qualified traffic, and visibility, and helps increase conversions. It is suitable for businesses of all sizes and is scalable as the brand grows.

Pay Per Click (PPC) Marketing

Pay-per-click Marketing, as the name suggests, is a kind of advertising model, where the advertiser pays the publisher each time there is a click on their website/ads.

When this advertising works, the fee becomes negligible. PPC is getting more and more popular for the fact that it gives results quicker than SEO. The advertisers bid for the ad space on search engines.

The bids happen for specific keywords that can be used to enable ads. When PPC and SEO go together, the results are more effective. With PPC, advertisers can target a relevant bunch of audience by adding criteria for ad users.

Television Marketing

Sounds old-school in this internet era, but yes, many schools offer traditional digital marketing training in Malta! Television Marketing still has a notable success rate.

That sweet spot that it takes in the middle of your favorite TV show, has been a popular choice of advertising since a long time before the age of social media arrived.

The way advertising is done on TV has evolved with quality content and creativity. This way of marketing works on mass audiences creates an emotional connection and helps build brands. However, with the emergence of smart TVs, there has been a slight setback for traditional TV advertising.

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Types of Courses in Digital Marketing

The good news is that there are no strict prerequisites required to learn Digital Marketing and make it your career choice. A bachelor’s degree is preferred, but there is no hard and fast rule if you have the passion to learn and grow as a Digital marketer.

However, one must own and develop some soft skills like teamwork, communication, creativity, multitasking, adaptability, and constant learning ability in new technologies and trends in this dynamic field. Here are some of the ways discussed for an entry into the digital marketing world. The digital marketing courses in Malta can be categorized as,

Diploma in Digital Marketing

A diploma is a good option for anyone interested in a fairly thorough but brief course in digital marketing. The duration of the diploma course is generally between 6 months to 1 year full-time. Some institutes would require 10+2 pass-outs, but a few institutes would take 10th-grade pass-outs as well. This typically involves classroom learning.

BBA/MBA in Digital Marketing

Bachelor of Business Administration (BBA) in digital marketing is an undergraduate course with a duration of 3 years full-time. Candidates must have completed 10+2 (any other equivalent grade) from a recognized board. The mode of learning is typically classroom. Some institutes may have their entrance exams for the selection process.

A master’s in business administration (MBA) is a master’s degree that requires a bachelor’s degree to qualify for entrance. The duration is typically less than 2 years full-time. Students are required to have a GMAT or GRE cut-off score and that depends on the college. A few years of job experience is required in some cases.

Online Digital Marketing Courses

Online mode of learning has been booming in recent years and several institutes are offering online courses. The courses offered are usually flexible and self-paced, covering a variety of short-term beginners’ as well as advanced expert-level courses. Some of the Digital Marketing institutes in Malta offer courses on specific branches such as SEO specialist, Social Media Marketing, and so on.

The good thing about these courses is that they do not always require a bachelor’s or other equivalent degree. Also, some of the institutes provide internships and hands-on experience that help in building a portfolio.

Since there are a plethora of options available, it becomes critical to make an informed choice in selecting an institute. Read on, to get a piece of detailed information about the Digital Marketing courses in Malta.

 

Top 10 Digital Marketing Courses in Malta With Placements

Here is a comprehensive list that covers most of the Digital Marketing Institutes in Malta including the ones that provide online courses as well as classroom mode Institutes.

 

1. IIM SKILLS

IIM SKILLS is one of the global leaders providing online professional courses available across 33 countries. Students interested in Digital Marketing courses in Malta can benefit from this institute, as it offers 5 months of comprehensive live training divided into a 3-month program and a 2-month paid internship, all self-paced.

Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: 335.39 Euro + GST

 

The program includes 15+ live projects, 10+ case studies, and lifetime access to course recordings and training material. IIM SKILLS has recognized certifications with some of the tech giants like Google, Meta, HubSpot, MSME, and others.

Also Read: IIM SKILLS Digital Marketing Course Review

The institute not only offers career counseling and helps in resume preparation, and interview preparation, but also provides job placement assistance. Interest-free EMI options are available as well. This is the best option for anyone looking to build a career in digital marketing from the comfort of their home.


Other Professional Courses from IIM SKILLS

 

Contact Information:

Contact: +91 9580 740 740

Email: info@iimskills.com

Website: www.iimskills.com

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2. ICE Malta

One of the courses that ICE Malta provides is a Professional Diploma in Digital Marketing. This is an online program that provides both part-time and full-time options. The part-time program spreads across 10 weeks with 10 modules whereas the full-time program is conducted as a 5-day bootcamp.

The course includes live training by expert practitioners, courseware, and practice tests. Upon completion of the course, an exam is conducted to obtain a professional certificate that is recognized worldwide.

The course is built and verified by industry giants like Google, Microsoft, Facebook, LinkedIn, HubSpot, and others making it one of the popular choices for Digital Marketing courses in Malta.

 

3. GBSG Global Business School

If you are looking for a bachelor’s degree in digital marketing, then this is the one for you. The Business Bachelor with Digital Marketing in Malta offers students local and international, an in-depth knowledge of the main traditional and digital marketing principles and the practical hands-on experience of applying them in real-life operations.

The full-time course duration is 3 years whereas part-time is up to 6 years. The mode of training is face-to-face (classroom training). Annual intakes happen in October, January, and April.

 
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4. MCAST

MCAST offers a Level 5 Diploma in Digital Marketing courses in Malta. The entry requirements would be Level 4 or equivalent. The duration of the course is 1 year full-time.

This is one of the Digital Marketing courses in Malta that offers a study of marketing and advertising in the area of graphic design. Along with Internet Marketing, the importance of data analytics, statistics, and visual communication is stressed.

 

5. MICA Digital Marketing Course

With MICA’s Advanced Certificate in Digital Marketing and Communication, upgrade your digital marketing career by learning the usage of Gen AI tools like ChatGPT, Midjourney, etc. in the marketing context. This is a 7-month online course with 25+ live sessions, 15+ case studies and live projects, 90+ tools, and 5 specializations.

One of the most sought-after digital marketing institutes in Malta, this one lets you customize your learning as well. For instance, one can choose from several short-term courses such as Generative AI, Branding and Communications, Marketing Analysis, Social Media and Content Marketing, and so on.

 

6. Coursera

One of the popular choices for online professional courses for a long time, this is another well-tested, certified platform by thousands.

This platform provides a wide variety of customized course options to learners beginning with a 2-hour course called “Google Ads for Beginners” to a comprehensive course “Digital Marketing Specialization” from the University of Illinois at Urbana-Champaign. The latter comes with a duration of 4 months at 10 hours a week with a flexible schedule.

You can earn the degree credit once you complete the course. Some of the key skills that the course offers are brand communication, content marketing, data analytics, etc. Coursera is one such platform where several other digital marketing courses in Malta can be explored along with the courses mentioned here.

 

7. Grow with Google

Yet another reputed institute, Grow with Google offers a “Digital Marketing & E-commerce Certificate” that is available on Coursera as well. This is a 6-month online beginner-level course with a flexible schedule. SEO, e-commerce, email marketing, and display advertising are some of the key skills that you will learn from this course. The certificate can be earned at the end of the course.

 

8. Noble Prog

Noble Prog offers Digital Marketing Training in Malta both online and onsite. Online training can be accessed from anywhere whereas onsite training happens locally in NobleProg corporate centers in Malta.

It offers various courses like Digital Marketing for Software-as-a-Service (SaaS), AI in Digital Marketing, Basic Google Ads, and so on. These are some of the well-known Digital Marketing courses by NobleProg.

 

9. Udemy

Udemy is one of the most well-known e-learning platforms offering a wide range of digital marketing courses in Malta and worldwide. Some of the most popular ones are The Complete Digital Marketing Course – 12 courses in 1, Digital Marketing: 16 Strategic and Tactical Courses in 1, Digital Marketing Masterclass: Get your First 1000 Customers, Fast and Effective Landing Page Course, and so on.

 

10. People and Co

People and Co. offers engaging Professional Development Programs. It is one of the most trusted digital marketing institutes in Malta. Their mode of delivery includes in-house and public training courses as well as executive coaching and consultancy. Prominent courses offered are Introduction to Digital Marketing, SEO Fundamentals, and SEO Professional.

 

FAQs

Q. What does a Digital Marketer do?

A Digital Marketing professional is mainly responsible for identifying companies’ goals, establishing an online presence for the product or service, generating leads digitally, and converting them into sales. It involves establishing an advertising budget, creating content online, managing online communication, working with design and copywriting teams, and so on.

Q. What is the earning potential of a Digital Marketing career in Malta?

There is no direct or specific answer to this question. It is dynamic and very much depends on the company you are working for your experience, and whether you are working full-time or freelancing. The average salary in Malta is around 25000 euros per year. With experience, it can go up to 65000 euros. Freelancing has no bounds as it can vary largely case by case. With the availability of plenty of digital marketing courses, one can gain quick skills and start earning good pay.

Conclusion:

The world is constantly changing, and new technology is emerging every so often in almost all walks of life. It is inevitable for companies to innovate in the way they do business in the contemporary digital world. Digital Marketing has been a game changer in the world of marketing and advertising and the opportunities in this field are only going to soar in the coming future.

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