Everything is going online, be it services, shopping, or learning. Do you want to help people better advertise and market their brands? Digital marketing is the way to go. If you are in Zaria and wish to pursue a career in digital marketing, this article will surely help you. In this article, we will discuss the top 4 digital marketing courses in Zaria.
Digital Marketing is booming with everyone going online and wanting to market their products or services. This boom is helping people like you to get high-paying jobs across the world. But choosing the best Digital Marketing course can be a tedious task. We are here to help you with the best with all features to help you choose better.
Why Choose Digital Marketing As A Career?
The Digital Marketing field is very dynamic and growing. It is a field that is challenging and rewarding at the same time. The future and scope of Digital Marketing seem positive in the coming years. While growing up nobody thinks of choosing Digital Marketing as their career, because most of us are not aware of this career.
This doesn’t make this career any less than traditional career choices. Digital marketing is booming now and has emerged as a necessity for almost all businesses. So a Digital Marketer is always in demand as long as there are businesses around you.
That being said Digital marketing isn’t going anywhere soon. Let’s look at why this is a lucrative and dynamic career field by answering some questions.
Why Is The Digital Marketing Job Role Said To Be Dynamic?
It is said so because Digital Marketing is evolving every day. Because of it, the job role also evolves. A Digital Marketing Manager is always on the journey to learn new every day. A Digital Marketing manager is always on the lookout for emerging trends, new ways to communicate, enhance discoverability by trying a range of things, and so on.
The job role pushes you to be more creative and rewards you for that. A Digital Marketer is responsible for building and maintaining a brand’s image online. That makes this job role a very important pillar that balances the brand’s image in the online space.
With new technologies and updates to previous ones, a digital marketer is responsible to maintain the website ranking. All these aspects are the reason that Digital Marketing is known as a dynamic and ever-evolving career.
Why Digital Marketing Is Known As The Future Of Marketing?
Although traditional marketing with billboards, newspapers, posters, etc. is there and has its own place. But because of the affordability, reach, and easy analysis of Digital Marketing, it is slowly but surely overtaking traditional marketing. It is very easy for Digital Marketers for making campaigns and assesses the campaign’s success with the help of many analytics tools.
Digital Marketers can easily determine where the people are coming from, what they do on the website, and what methods will give the maximum Return On Investment. It is very easy to determine user behavior online than offline. It helps Marketers adjust their tactics midway through a campaign to get the most out of their marketing budget.
Digital Marketing is data-driven, and this is what makes it easier to implement and track. Once a campaign or tactic gets successful it can be implemented for a variety of other campaigns, effectively reducing the planning budget.
As it is data-driven, there is no guesswork involved once a campaign gets successful. All these factors make a Digital Marketer very important for any brand or business.
Is There Real Demand For Digital Marketing Specialists?
The demand is real according to the data. LinkedIn’s top 10 most in-demand jobs show Digital Marketing Specialist as one, with more than 850,000 jobs. LinkedIn is one such place, there are many others that show the same trends. As we said earlier these trends will only soar in the coming future.
A recent survey by LinkedIn also showed a massive shortage of Digital Marketers in the US only. So not only this job role is in demand but it also has major talent shortages that people like you can fill.
The multidimensional facets of Digital marketing also make it so much in demand. I’m sure these stats would have cleared your skepticism away and made you realize that this is the right time to jump into this career.
What Are The Different Digital Marketing Job Roles?
As we discussed earlier, Digital marketing is a multidimensional field there are multiple job roles that you can choose from. This makes this job much more lucrative for people who are looking to discover other things inside a career and be ensured that they are in the right place.
Here are some of the job roles for people choosing to pursue this career by doing one of the Digital Marketing Courses in Zaria discussed later in this article.
Email Marketing Specialist
A Digital Marketer who is responsible for making email lists, creating email campaigns, and building and growing leads through emails is an Email Marketing Specialist. These professionals are aided by specialized email automation tools. These people are responsible for sending bulk emails, newsletters, offers, etc. through emails.
Email Marketing Specialists are responsible for concreting brand awareness through emails. An Email Marketing Specialist is required to boost ROI. It makes them valuable assets to the brand. These specialists are responsible for building and maintaining relationships with people.
Good relationships ultimately convert into loyal customers. Email Marketers day to day tasks are, creating email campaigns, analyzing campaigns, getting designs ready, compiling and purging email lists according to the campaign, email follow-ups, digital advertisement creation, etc.
Search Engine Optimization Specialist
Search Engine Optimization is the backbone of any brand’s Digital marketing strategy that wants to build its online presence. Search Engine Optimization (SEO) is the process by which a website is made easily searchable on the internet. SEO can be content, website, social media post copy, etc.
SEO specialists are responsible for easy searchability on the web. Any brand that is searchable online has a higher chance of getting leads and making a profit out of those.
Copywriter
Writing is an integral part of Digital Marketing. Copywriting is one such domain. It requires writing copies for captions, emailers, taglines, advertisements, product descriptions, etc. Copywriters may also be required to write video scripts, voice-overs, etc. if needed. Copywriters need to be creative to write copies that grab attention when people have the shortest attention span in history.
Social Media Marketing Specialist
Everyone is on social media these days, either consuming or creating content. Brands are no different. They need to be on social media to be able to promote their products and services. Social Media Marketing Specialists create campaigns, get videos and graphics made for those campaigns, and run and analyze them with a variety of tools. It is more of a management role that is responsible for collaborating with multiple departments and getting the job done.
Search Engine Marketing Specialist
While SEO is optimizing the website and app for better searchability on search engines, Search Engine Marketing (SEM) is doing that with monetary resources. SEM specialists research and select keywords and pay the appropriate amount to rank their website higher in search results.
It uses SEO and advertising to draw traffic and rank higher on search engines. SEM Specialists should be well-versed in research, bidding, and testing to plan out blueprints for succeeding in creating an online presence.
Check here the other recommended courses:
- Digital Marketing Courses in Nigeria
- Digital Marketing Courses in Vietnam
- Digital Marketing Courses in England
- Digital Marketing Courses in Australia
- Digital Marketing Courses in South Africa
Advertising Specialist
Can any marketing field be left out without advertising? No, right! Digital Marketing also comprises advertisements. These advertisements are digital advertisements. Advertisers find the right audience to advertise a product or service and generate leads. They are responsible for making brand deals, collaborations, etc.
Digital advertisements can be prominently seen on websites, apps, games, influencer brand collaborations, etc. These are some of the great career options you can choose after doing one of the below-listed Digital Marketing courses in Zaria.
Other career options are content writer, analytics manager, content manager, digital director, eCommerce manager, marketing manager, search manager, etc.
After looking at the career options you can choose after pursuing a digital marketing course, let’s look at the top 4 Digital Marketing courses in Zaria.
#1 Master Digital Marketing Course By IIM SKILLS
IIM SKILLS is not a new name in online training. They are global leaders in skill development training. They have faculties with over 12 years of training experience. IIM SKILLS have trained thousands of students to make their dream come true of pursuing their dream career.
IIM SKILLS provides various training programs for students and working professionals. They provide live interactive training sessions with real-world case studies to help students understand the nitty-gritty of the subject. It offers one of the highest-rated digital marketing courses in Zaria.
Their certifications are recognized by Google, Facebook, and Hubspot. The course material is also aligned with best practices in the Digital Marketing field. Apart from live interactive sessions, you will get lifetime access to training material and class recordings.
They also provide placement and interview support. The Master Digital Marketing Course by IIM SKILLS makes you industry ready. You can apply for a high-paying job or start your own digital marketing agency. With 3 months of live interactive training, you will also get to do 2 months paid internship where you will learn in real job scenarios.
Highlights of the Master Digital Marketing Course by IIMSKILLS:
- 3 months of live interactive training
- 2 months of paid internship
- Globally recognized certificate and a letter of recommendation
- Assistance to launch your Digital Marketing Agency
- Personalized mentorship
- Hundreds of placement partners
Course Curriculum of Master Digital Marketing Course by IIMSKILLS:
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics/Resume Creation
Tools Covered in the Master Digital Marketing Course by IIM SKILLS:
You will get hands-on training and assignments on the following digital marketing tools.
- MailChimp
- WordPress
- woo commerce
- Google Ads
- Amazon Alexa Tool
- Ahref
- Ubersuggest
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Google Analytics
- Semrush
Contact IIM SKILLS at:
Phone:
Email:
Also Read: IIM SKILLS Digital Marketing Course Review
#2 Digital Marketing Training Course by Digital Marketing Skill Institute
With thousands of people trained globally, Digital Marketing Training Course by Digital Marketing Skill Institute is one of the best Digital Marketing Courses in Zaria. Founded in 2012, Digital Marketing Skill Institute has grown globally to train people to become proficient in Digital Marketing.
The founder Tobi Asehinde has himself used digital marketing to grow financially in difficult times. Digital Marketing Skill Institute has a team of expert trainers. They also provide Digital Marketing services to clients internationally. They provide an internationally recognized certificate.
Digital Marketing Training Course Highlights:
- Dedicated coach providing one-2-one remote support
- Real-time chat support
- Interactive Live Question and Answer sessions
- Private coaching
- Vast KnowledgeBase
Digital Marketing Training Course Curriculum:
- Digital Marketing Fundamentals – Customer Avatar, Competition Research, and Website Conversion Funnel
- Search Engine Optimization (SEO)
- Build Your WordPress Website
- Online Advertising and Web Analytics
- Email Marketing and Lead Generation
- Social Media and Community Marketing
- Growth Hacking
- Video and Mobile Marketing
- Starting and Growing a Digital Marketing Agency or Freelancer Business
- Kickstarting a Rewarding Career in Digital Marketing
- Start and Grow a Profitable Online Business
- Professional Graphic Design Using Canva
You will also get practical case studies from:
- Microsoft
- Bing
- eBay
- Amazon
- Apple
- Netflix
You will also get hands-on training on Digital Marketing tools like SumoMe, BuzzSumo, Google Adwords, Google Analytics, Google Webmaster Tools, Hootsuite, LeadPages, MailChimp, Canva, etc. These tool experiences will help you get job ready.
Contact Digital Marketing Skill Institute:
Phone: +234 (0) 816 528
Email: course@digitalmarketingskill.com
#3 Full Stack Program in Digital Marketing by NIIT
NIIT is a global education provider providing education services for more than 40 years. NIIT has centers across the globe in 30 countries. This program is powered by NIIT’s StackRoute initiative. StackRoute is an education initiative that prepares students to be career ready in multiple fields.
StackRoute has won multiple awards for its program delivery methods. Full Stack Program in Digital Marketing by NIIT provides specializations in market problem structuring, keyword research, SEO, Social Media Marketing, Search Engine Marketing, ROI optimization, website building, leads generation, developing ad campaigns, etc.
This program aims to equip learners with all the necessary skills that are relevant to be job ready in the industry. It also prepares learners to be able to be an entrepreneur and employ others by starting a digital marketing agency. This course is a 20 weeks part-time program. It is an online mentor-led program.
Just like other courses in our list of digital marketing courses in Zaria, this course can be joined by any college student, graduate, or diploma holder person. They also provide placement support and conduct mock interviews to make you job-ready in the program which makes it one of the best digital marketing courses in Zaria.
Full Stack Program in Digital Marketing Course Curriculum:
- Website Design and Search Engine Optimization
- Marketing on Various Social Media Platforms
- Paid Marketing in the Google Ecosystem
- Use eCommerce Channel Effectively
- Capstone Project
Full Stack Program in Digital Marketing Program Highlights:
- Get one: one Mentorship and personalized feedback
- Building your own digital assets
- Experiential Apprenticeship
- Building All Round Competency
- Designed by Practitioners of Digital Marketing in real world
- Mastery Learning
- NIIT-StackRoute Alumni Network
Tools Covered in Full Stack Program in Digital Marketing:
- Google Analytics
- Google Ad Manager
- Facebook Ads
- Facebook Insights
- YouTube Analytics
- Hootsuite
- SimilarWeb
- Semrush
Visit their website to know more.
A few other courses to check:
- Digital Marketing Courses in London
- Digital Marketing Courses in the Philippines
- Digital Marketing Courses in Canada
#4 Advanced Certification in Digital Marketing by IIDE
IIDE is a community of more than 500,000 learners. It is guided by 250+ expert trainers and multiple college partnerships. IIDE was started in 2016. Advanced Certification in Digital Marketing course provides over 50 hours of course content. It is curated and created by industry experts.
They provide live online practice sessions with hands-on training. You also get one-2-one doubt clearing sessions. You also get to work on multiple live projects during the training on Search Marketing, Social Media strategy building, etc. IIDE also provides super sessions with industry experts working in the Digital Marketing space with reputed brands.
Advanced Certification in Digital Marketing Course Curriculum:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Key Performance Marketing Jargons
- Search Engine Marketing
- Campaign Planning
- E-Commerce Marketing
- Content Strategy
- Content Writing
- Learn Design with Canva
- Social Media
- Brand Reputation Management
- Influencer Marketing
- Soft Skills
- Social Media (Paid)
- Web Analytics (Google Analytics and Social Analytics)
- Final Project
Tools Covered in Advanced Certification in Digital Marketing:
- Shopify
- Semrush
- APP Annie
- Google Ads
- Flipkart
- LinkedIn Ads
- Typeform
- Awario
- SurveyMonkey
- MOZ
- MailChimp
- WordPress
- Ahrefs
- Rankwatch
- Ubersuggest
- Socialbakers
- Google Keyword Planner
- Facebook Ads
- Yoast
- Databox
- RivalIQ
- Pepper type
- Konnect Insights
Contact IIDE at:
Email: connect@iide.co
Phone: +91 9619958615
Here we discussed the best Digital Marketing Courses in Zaria. We discussed their curriculum, highlights, and tools covered in the courses. We wish we have cleared all your doubts and have listed everything about all courses listed above. We hope this helped you gain insights and made you choose the best course according to you our list of best digital marketing courses in Zaria.
Frequently Asked Questions (FAQs) About Digital Marketing Courses in Zaria
Q1. Which is the best institution providing digital marketing courses in Zaria?
IIM SKILLS is without a doubt the best institution to learn Digital Marketing from. It provides live interactive training with hands-on industry experience and a guaranteed internship to learn and practice what you learned in the course. This course is designed with industry requirements in mind and it trains students to be career ready.
Q2. What are the career options after doing one of the digital marketing courses in Zaria?
Digital Marketing is a vast field with numerous opportunities to choose from. The courses discussed above ready the learners with relevant skills so that they can choose any career option they wish for. A person can choose any of the following career options after completing a Digital Marketing Course:
- Email Marketing Specialist
- Search Engine Optimization Specialist
- Copywriter
- Social Media Marketing Specialist
- Search Engine Marketing Specialist
- Advertising Specialist
- Content Writer
- Analytics Manager
- Content Manager
And many more lucrative career options.
Q3. What are the eligibility criteria for pursuing a Digital Marketing course?
Most Digital Marketing courses require minimum eligibility. Any student pursuing any course or certificate can do a Digital Marketing course. However as most of these courses are taught in English, you should be proficient in understanding the English language. Basic computer skills will be the cherry on the cake. All of the above-listed Digital Marketing Courses in Zaria are beginner friendly so you need no additional knowledge of the subject or the terminologies of the field.
Conclusion
In this article, we discussed 4 Digital Marketing courses. These four digital marketing courses are some of the best Digital Marketing Courses in Zaria. With that said be assured that Digital Marketing is a lucrative field with multiple career opportunities as discussed above. The industry is only evolving every day to produce new jobs for freshers and experienced digital marketers alike.
In this article, we provided the best possible information about Digital Marketing, its scope, and why you should choose Digital Marketing as a career. We discussed multiple job profiles like Email Marketing Specialist, Copywriter, Social Media Manager, Advertising Specialist, etc. in detail to help you choose the best career for you according to your liking. We hope after reading this article you have made up your mind to build your career in the Digital Marketing field. We wish you all the best for your future and your career in the Digital Marketing space.
