Are you looking for the best digital marketing courses in Doha? Before getting started, let me ask you something. When was the last time you read a newspaper to keep yourself updated about the latest news? Or when was the last time you ended up buying something looking at a sales brochure or newspaper ad? Well, a long back, is it? Thanks to the internet, which made consumption of content and making the decision very easier at our fingertips. Everything you see today on the internet is nothing but digital marketing.

 

List of best digital marketing courses in Doha

 

With an immense increase in the demand for digital marketing professionals, small companies to large corporations are looking to grab the opportunity to hire the best professionals. In this article, we will discuss digital marketing in great detail. What is digital marketing? Why choose digital marketing? And also some best Digital marketing courses in Doha.

 

What is Digital Marketing?

Digital marketing in simple words is marketing being done digitally through various digital channels. The digital channels include social media platforms like Instagram, Facebook, Youtube, etc., along with emails, blogs, and search engines like google, yahoo, etc., 

Unlike the traditional marketing approach, digital marketing is very customer centric which will help the organization to build trust and help them understand the needs of the customer and cater accordingly. Targeted reach on the other hand helps us organizations to clearly distinguish the prospects and focus on converting the sales rather than hitting a stone in the dark. 

Since the cost of delivery is really low, digital marketing is proven to be less expensive and more effective as a way to market your products or services. Along with all these benefits, digital marketing has a greater reach compared to any other traditional marketing which is confined to a single area/country. 

What Are the Different Types of Digital Marketing?

There are different forms of digital marketing which we will discuss in detail. All of us have probably been the prospect of digital marketing through the Ads we get on YouTube, Facebook posts by a celebrity, an Instagram reel/post by an influencer, google search results, emails in our inbox, the text message on our phones, random online ads popped on your screen while surfing. Everything has been divided into different categories, below are a few types of digital marketing:

 

1. Content Marketing:

Everything you see on the internet including this article is content. This also includes other forms such as sharing a video, infographics explanation, blogs, social media posts, and hashtags. A recent development in content marketing is the podcast which is making a greater impact as well. To list down a few examples:

 

  • Blogs or Articles
  • Sponsored videos.
  • Podcasts
  • Infographics
  • E-book

 

2. SEO (Search Engine Optimization)

When we search anything on the internet, we generally check the first few results which are shown on the results by search engines like google. Do you remember scrolling to the second page of the results? No, right? So, SEO is a technique to optimize your content as per the search engine and use the keywords to rank yourself on the top of the search results.

Though, you can place the Ad of your website on the top of the page which can cost a lot. The other way of organically placing your website on the top is by using techniques like SEO. 

 

3. Social Media 

A typical internet user logs in for 6 hours, and 53 minutes every day on social media platforms. A staggering 93% of marketers use social media for business. These figures will tell you the impact of social media on marketing. With a growth in the influence culture, people seem to be trusting someone whom they admire or follow and make a decision to purchase relying on the feedback they have found on the social media platforms. 

Think of the last time when you bought a product by looking at an influencer using/recommending based on their purchase or clicking on the ad that had popped out on your feeds based on your search results. This is one of the most effective and most used ways to market.

 

4. Email Marketing

Do you remember receiving an email about a launch of a new product from the same company where you made a purchase last year? Though we have discussed a lot of different and effective platforms, email is still relevant even in today’s world. 

Over the past year, email interaction has increased, according to 77% of marketers which clearly indicates that email marketing is more effective in the current world too. Businesses use email marketing to retain customers, announce the launch of new products, payment collection, etc., 

 

5. Affiliate Marketing 

This type of marketing involves using independent influencers or websites or blogs to promote products/services. A reward will be passed on to every successful purchase or subscription. Amazon affiliate is a great example of such marketing where an influencer suggests you on his video/blogs to buy a product that you were looking for using their promo code.

 

The Rewards Will Be Given to the Affiliates Based in Various Ways Like:

  • Subscriptions
  • Sales
  • Views/Clicks
  • Sign-ups

 

6. Pay Per Click

Have you ever noticed that when you have a plan to buy any product and you have made a search for the same on the search engine and automatically the ads related to this product pops-out on the website/blogs while you are surfing something else?

In contrast to affiliate marketing, Pay Per Click or PPC is a way to enable the user to visit your site/product and eventually convert the sale. The one running such ads on the website will pay per every click (for the owner of the site). These are usually used to grab the attention and showcase any ongoing offers. 

 

7. Mobile Marketing 

The last way of digital marketing is mobile marketing which involves sending promotional SMS on WhatsApp/number, push notifications of the applications, newsletters, etc.,

 

Is Digital Marketing a Good Career Choice?

According to Statista, a staggering 19.7% of sales are happening online (e-commerce) and the number is expected to reach 24% by the end of 2026. With an increase in online sales and engagement, a digital marketing career is going to be one of the prominent job options in the modern world. We will try to look at a few points which could be an X-factor in choosing a digital marketing career. 

 

1. No College Degree

The digital marketing career is a recent development that dates back to 1-2 decades after the e-commerce boom. Though there are many colleges offering digital marketing certification, having a fixed curriculum for the course is close to impossible as there are new developments happening every day. 

Think, Instagram is 12 years old, and today most of the engagement happens on this platform. The career is mostly based on skills, understanding of new developments, and planning the engagement to increase traffic/sales. You can learn these skills with a basic understanding of the internet and there isn’t any requirement for a college degree. 

 

2. Demand

As we have discussed earlier, the demand for digital marketers is going to be higher down the line. Artificial intelligence may be a threat in upcoming times, but this is applicable across all industries.  According to the reports, the pay scale for the average digital marketer will grow 10% from 2020-2030 which is more than the normal average across all industries. This directly implies that the demand will remain in the industry. 

 

3. Job Satisfaction

As we are moving towards becoming a very competitive world, mental health is going to be one of the major challenges the world will face in the future. Since we are slowly moving towards the skill-based approach to acquiring jobs rather than degrees, anyone can easily acquire a skill and get a job of his/her choice. 

It becomes very important to enjoy what you are doing. According to a survey, a staggering 70% of marketing managers are happy with the job they are doing. These numbers clearly indicate job satisfaction and people willing to stick on to whatever they are doing.

 

4. Flexibility 

Earlier in the article, we discussed the various types of digital marketing. Due to its multidimensional approach, you can choose any type based on your convenience. If you are someone who likes working on social media but wants to shift to content marketing, you can easily make a switch.

 

5. Salary 

One of the most important aspects to check while choosing a career in any industry is to know the average pay scale. An inflated pay-scale number or low pay scale is something that needs to be avoided. Anything which is close to average or above is a great choice. 

A digital marketer on average earns 76k $ every year. This could be a really great number to get started for someone without prior experience or a college degree. 

 

6. Freelancing 

Now that we have discussed in great detail what digital marketing is and why digital marketing can be a good career option. It is time to discuss the most important thing that you are here for top Digital Marketing Courses in Doha. 

 

You may also be interested in Business Analytics Courses in Doha

 

What Are the Best Digital Marketing Courses in Doha

Now that we have discussed in great detail what digital marketing is and why digital marketing can be a good career option. It is time to discuss the most important thing that you are here for top Digital Marketing Courses in Doha. 

Fortunately, you can choose the best courses online and get a certification to start your career without prior experience. But remember just acquiring a certification wouldn’t get you a job, you might need to go through an internship and get hands-on experience. Now, let’s look at the top Digital Marketing Courses in Doha. 

 

1. IIM SKILLS

IIM SKILLS is one of the prominent and well-known online learning platforms known for Digital Marketing Courses in Doha. The reason it tops the list is due to its well-experienced tutors which are industry experts as well. The courses are designed for working professionals and new fresh graduates.

The Digital Marketing Course is one of their well-known courses. Through the 40 modules and 120+ hours of practical exercises in this course, you will learn every facet of digital marketing.

 

Models Covered:

  •  Introduction to Digital Marketing 
  • Web Development at WordPress 
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing 
  • Email Marketing 
  • Inbound Marketing
  • Social Media Marketing 
  • Integrated Digital Marketing Strategy 
  • Web Analytics 
  • Online Reputation Management 
  • Content Writing & Advanced Blogging  
  • Media Buying & Planning Affiliate Marketing 
  • Video Marketing
  • Marketing Automation 
  • Digital Infographics Resume Creation 

 

Duration: 3 Months + 2 Months Paid Internship (optional & flexible)

Fee: 1,338.98 Qatari Riyal +GST

 

 

Key Features:

  • 60+ hours of live teaching online
  • Practical assignments and instruction
  • Paid internship with a guarantee of two months.
  • Launch of a digital marketing agency
  • Letters of recommendation and certification for tool-based training cost more than INR 79000
  • Tools including LinkedIn, Facebook Ads, and Facebook Insights were used during the session.
  • There are many tools accessible, including Google Analytics, Twitter Ads, YouTube Analytics, SEMrush, Moz, and Yoast SEO.
  • Help with certification preparation for 13+
  • 40 courses to learn more about digital marketing.
  • 300+ partners in recruitment to aid in interview preparation and offer direction.

 

Contact:

Customer Care No: +91 9580 740 740

Email: info@iimskills.com

 

IIM Skills Digital Marketing Course free demo invite

 

2. IIDE – The Digital School

IIDE is one of the top institutions for Digital Marketing Courses in Doha. The institution has trained more than 2.5 lakh students across various countries including the USA, UK, UAE, and Canada. IIDE is altering how pupils are taught nowadays. It is known as the cutting-edge method of education.

They have an excellent approach to teaching. In contrast to learning through PPTs these days, the team follows a real-time approach to teaching students. They favor material that is individualized, condensed, and applicable to the actual world.

 

Models Covered:

  • Optimization for search engines (SEO)
  • Content Promotion
  • Use of social media
  • Indian Digital Scenario
  • Analytics on the Web, Influencer Marketing
  • Management of brand perception
  • Media Strategy
  • Google Play Optimization (ASO)
  • AD Psychology
  • Website development and planning
  • Hard Skills
  • Internet Marketing
  • Innovative Approach
  • Email Promotion
  • Designing for Copy: Essentials
  • How to make money from your blog: Google Ads for Search Engine Marketing (SEM)
  • Future-Proof Content Strategy

 

Curriculum Highlights:

  • Mastery of 20+ Industry Tools
  • More than 40 Hours of Video Learning
  • 70+ Hours of Live Instruction
  • 13 and up certifications
  • One-on-one coaching
  • Projects for 8 brands
  • 100% placement support
  • Around 250 Hiring Partners
  • Seven Modular Tasks
  • 1 Super Session for the Final Project
  • Option for 0% EMI
  • Study with the pros
  • A live Q&A

 

Level: Beginner and Advanced 

 

Contact Details: 

Phone Number: +91 96199 58615

Email ID: admissions@iide.co

 

3. Excellence Training Centre

Over 13,000 students have received training from Qatar’s Excellence Training Center over the course of the past 10 years in a range of subjects. Additionally, there are more than 200 distinct courses available.  It finds a place in Digital Marketing Courses in Doha due to its experience in the field. 

 

Models Covered:

  • Foundational Marketing Course Syllabus
  • Foundation for Digital Marketing
  • Content Promotion
  • Optimization for search engines (SEO)
  • Ads by Google (Google Search Ads)
  • Ads by Google (Google Display Ads)
  • Use of social media
  • Facebook Advertising & Marketing
  • Instagram Advertising & Marketing
  • Marketing and advertising on LinkedIn
  • Marketing via email works.
  • Analytical and Measuring
  • Strategy for Digital Marketing
  • Tools for Digital and Social Media Marketing

 

Curriculum Highlights: 

  • Directors of Experienced Courses with Certification
  • sessions that focus on discussion
  • Case studies and success tales of several regional and international brands
  • Course Length and Cost
  • The Doha digital marketing programs last for two months.

 

Level: Beginner:

Contact Details: 

Phone Number: +974 7770 2114

Contact info: info@excellence.qa

 

Also Check:

 

4.  ExecuTrain 

One of the top training organizations in the world is called ExecuTrain, which offers the best Digital Marketing Courses in Doha. The Institute is a franchise partner in the Middle East and collaborates with a number of foreign trainers. Also, finds its place in one of the top Digital Marketing Courses in Doha. 

Through the digital marketing course, you learn how to effectively use digital marketing strategies to generate income. The course will go into great detail on subjects including digital marketing software, effective media techniques, resource management, and internet marketing.

 

Models Covered:

  • Introduction To Market Research in the Course Syllabus
  • Set Up an Email Marketing Campaign
  • Search engine optimization, or SEO
  • Video Marketing
  • Social Media Marketing
  • Twitter Promotion
  • using Google Adwords
  • Internet Analytics
  • Course Length and Cost
  • 20 hours of instruction, including theoretical classes, are included in the QAR 3,000 one-on-one training for digital marketing.

 

Curriculum Highlights: 

  • Curriculum Highlights
  • One-to-One Training 
  • Certificate of Completion of Theory Classes

 

Level: Beginner 

 

Contact Details: 

Email: info@executrain.com.qa

 

IIM Skills Digital Marketing Course free demo invite

 

5. Omni Academy

The renowned Training and Consulting company OMNI ACADEMY provides one of the best Digital Marketing Courses in Doha. The institute is using its technology to help the students become job-ready and help them get started in a digital marketing career. They are dedicated to offering consumers a remarkable level of assistance and support, enabling them to overcome the problems of contemporary business expansion.

They increase human potential, confidence, and student engagement by providing superior services for understanding, obtaining, and extending Digital Marketing expertise. It finds a place in top Digital marketing courses in Doha due to its wider reach and experience. 

 

Models Covered:

  • Overview of Digital Marketing
  • Customers’ Journey
  • Use of social media
  • Optimization for search engines
  • Paid search, content marketing, and Google Display Network
  • video marketing on YouTube
  • Marketing with Google Analytics Email
  • Strategies for Online Marketing

 

Curriculum Highlights: 

  • Flexible class times 
  • Unlimited Learning – FREE Workshops Flexible Class Schedule Online Classes for Students from Outside the City/Country
  • Available Internships
  • Free videos and practice tests for the courses

 

Level: Beginner

 

Contact Details: 

Phone: 1800-212-2120

Email: info@omni-academy.com

 

FAQs on Digital Marketing Courses in Doha 

 

Q1. Is there any entry-level restriction to joining digital marketing courses in Doha?

There isn’t any restriction for anyone to join the courses. As we discussed earlier, this doesn’t require any college degree or professional experience. You need to pick the digital marketing courses from the above list based on your convenience. 

 

Q2. Do I need to have the degree/prerequisite to take up the course?

You don’t have any degree or any other skills to start your course as most of them are beginner-level courses. 

 

Q3. What is the average salary I can expect?

While discussing the advantages of digital marketing as a career. We have given an average salary figure but this could be someone who is well experienced. It is strongly recommended to take up the internship at any organization (with/without the stipend). This will help you have a better experience and be job ready.

 

Q4. How long will it take to start my career in digital marketing? 

An average of 3-6 months is required to start your career in digital marketing including the internship if taken up. 

 

Conclusion: 

We have already discussed enough details about digital marketing as a career. It is always smart to ride the wave when it is available. With an immense increase in online activity, there is no looking back for digital marketing as an industry for at least a few more decades. If you are someone who was skeptical about this industry or wanted to start your career, the above discussion should convince you and help you make the decision you were procrastinating.

There will always be a threat to any industry in a different way. Artificial intelligence may pose a greater threat to any industry including digital marketing where machines are doing the job of human beings but we are far away from replacing human beings for decision-making tasks.  

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