Abhijit Mukherjee, Author at ADVISOR UNCLE

Name: Digital Marketing Master Course
Brand: IIM SKILLS
SKU: A161
Price: 75430.99 GYD
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Top 8 Digital Marketing Courses in Guyana With Placements

by Abhijit Mukherjee | Nov 2, 2024 | Courses, Digital Marketing

According to Statista, digital ad spending for the current year will exceed 16 million USD in Guyana. An average user will generate over 18 USD as revenue on digital ads in 2023. The mobile phone will have over 47% of online ads in 2027. The target programmatic ads will generate over 73% of revenue in 2027. Robust digital marketing courses in Guyana are the lifeline to harness these opportunities. The giant players in the online ad markets are Facebook, Alphabet, Microsoft, Amazon, etc. First, we will talk about free online digital marketing courses in Guyana.

List of best digital marketing courses in Guyana

1. IIM SKILLS

Are you searching for the best digital marketing courses in Guyana? IIM SKILLS is one of the marvelous options because they virtually provide experienced instructor-driven classes. They also provide two months paid online internship at the end of the course and offer you a certificate of job experience. The instructor will guide you to acquire more than eleven internationally recognized certifications like Google, Hubspot, Facebook, etc. The digital marketing training is Govt. of India accredited. The training will be in English.

Fees (volatile): 75,430.99 Guyanese Dollar

Digital Marketing Course Modules:

They cover all the basic modules of marketing like SEO, web development, Google ads, analytics, etc. But they have some special modules like

❖ Digital graphic designing

❖ Blog article writing on WordPress

❖ The management of digital reputation in the online channel or any brand.

❖ The media buying guides for showcasing online ads

❖ How do you market any brand on youtube

❖ They will teach you how to use software and tools to complete repetitive tasks in digital marketing. They will provide free tools.

❖ How will you give the right product to the customer at the perfect time? Therefore they will teach you clients’ journey model.

❖ E-commerce management training

❖ You will do more than 14 live projects within the course

❖ You will learn more than nine practical case studies in this program.

Eligibility: There is no bar for enrolling in this course. Any enthusiastic individual can opt for this program. Even homemakers are fit for this training.

2. Google Garage Digital Marketing Course

Previously, you could find this fundamental digital marketing course in Google’s garage, but recently, google garage digital marketing video training has moved to their skill shop. The course is for forty hours. It is the first option among the free digital marketing courses in Guyana.

The digital marketing courses syllabus is like these-

❖ Introductions to online opportunities

❖ A business’s online goal is building an online presence through marketing; Analytics is a prime tool. You can think the new ways of presenting yourself because the market is a platform where things come and go. The established patterns lose effectiveness; therefore, you should consider new techniques.

❖ How a website works, elements of a website. Does your website fulfill your business’ objective? How page insights measure the website’s speed. How to make a website mobile-friendly? What are the recipes of a successful website? This module will give you an edge in your SEO career; for example, you can do a free SEO course from ‘Ahrefs’ on youtube.

❖ How do you build a business page on Google for listing online? You should know your customers’ behavior patterns. For example, you should know what types of mobile phones your customers use while posting a picture or blog on the website. This will tell a customer’s journey from awareness to buying your products, and at last, becomes a superfan while referring to others. Therefore optimization of a webpage is necessary.

❖ Search engines work on relevance. But what is a relevant website? For instance, google values user experiences on a webpage to the utmost. Here you learn the search console in depth.

❖ Next, the course will teach you how to make campaigns and ads for search engine marketing, like phrase matches exact matches. For example, if you run a campaign of 4000 INR, google will allocate a relationship manager to you. They will guide you to create a campaign.

❖ They discuss social media very briefly in this course.

❖ Their mobile marketing is very beneficial for the next 4-5 years like 5G is operational globally. A lot of stuff is happening on the web that is mobile-only or mobile-specific.

❖ The course’s content and email marketing syllabuses are primary and short.

❖ The course discusses video-based ads and analytics algorithms like bounce rate analysis. A high bounce rate only sometimes means lousy content; it is quite the opposite.

❖ The last three modules are about online shops selling online products.

3. Hubspot Digital Marketing Course

Hubspot Academy is a place to start if you want online digital marketing courses in Guyana with free certificates. The course will take five hours and twenty-five minutes to complete. There are nine lessons in this digital marketing certificate training. Let’s see what the modules are.

Fundamental Introduction: Suppose Tom is a tourism professional. For a couple of years, Tom had seen digitization in the travel industry, like emerging travel blog articles, travel online portals, location-specific travel ads on mobiles, booking automation processes for transport and hotels, etc. He concluded that he could advertise digitally on various digital media channels. Presently Tom is working as a head of digital marketing at XYZ travel agency.

Content-Making Techniques: Ayushi & Joe are college friends. Both are content creators. Ayushi posts 1 article per week on her blog. She writes about lifestyle & psychological well-being. Joe publishes 1 article every two-three months. He is curious about many topics; therefore, he writes on politics to spirituality in his blog. After three years, Ayushi has posted 152 blogs on her website, and Joe has published 15 articles on his blog. Why are there differences in productivity between two individuals from the same field? The answer is the system they follow.
SEO: What will the SEO plan fulfill your purpose? The answer is how you crystallize your website.
Tweak a website: You have designed a fantastic website. It looks stunning, but after six months, you observed in the analytics that the bounce rate on the website is high. What does it mean? It simply means the website takes longer to load than any similar website. Ideally, a website load time is one to three seconds. There are many ways to speed up a website. Still, in this module, you will learn how to optimize image size, how you can compress programming codes through an online tool, and last you will know, how you can post a video on the website that will create a significantly lesser load on the server.
Influential Blog: Let me tell you a secret here. How can you make a successful blog post? The answer is, does it solve somebody’s problem? If your blog can solve problems, people will come to you and even wait for your content. You will learn in the module to choose a niche of your choice, templatized blog structure, keyword research techniques, and content planning for the coming days.
Video Marketing: Someone said that a picture can speak a thousand words. Now think a one-minute video can speak how many words. Isn’t it interesting? We are witnessing a gradual decrease in our attention span on the Internet. In that case, marketers want to give maximum info in the least amount of time. Here video marketing comes into play.
Social Platforms Strategy: if you are looking social media marketing course in 2023, you know social media are the shopping places for your product. First, it starts with making a profile on your targeted social media. It means you are showing your presence. But wait! You need more because you have to tailor your content considering the distribution channel.
Run Paid Ads on Search Engines: The modules stress only running paid advertisements on Google as a search engine.
Mail Marketing: We have arrived at our last lesson, which will deal with emails. Although we have plenty of social networking options presently, they all need more connection at a personal level. If you want to build trusted personal relationships and community, you have to rely on emails. Professional people check their emails at least in a day. You have to start the email with a worthy subject line, and It is an art you must learn. Email automation services will help you greatly in delivering emails.

4. Coursera Digital Marketing Course

You will find various digital marketing courses in Guyana with certificates. But for now, I will talk about google certified digital marketing with e-commerce on Coursera. The training lasts 3 to 6 months, based on your pace of learning with recorded videos. The fees for digital marketing courses in Guyana are highly volatile based on the region you are in, so check from your side. You can get financial aid based on Coursera’s decision if you think the fee is too high. It combines seven digital marketing courses online with certificates. Let’s see what you find in the courses.

The first course will give you the fundamentals of digital marketing and e-commerce, like creating awareness for a customer and how they become brand loyal. It is a journey from discovery to advocacy.
The second course will tell you about creating brand awareness by considering client behavior through search engine optimization and marketing.
The third will teach you how to create social media content by analyzing social media reports.
The fourth module is about Email marketing. You will learn how to create a fruitful email to build awareness among customers to titillate their interest and desire and, finally, their call to action.
The fifth course is about a detailed introduction to Google ads and analytics and how they are crucial for investment and spending of budgets.
The sixth module is about opening an online e-com store with proper plugin integration for robust management.
The concluding course is about making potential customers loyal clients by satisfying them with post-sell experiences for long-term retention.

5. Udemy Digital Marketing Course

You can find various digital marketing courses in Guyana on Udemy, not only that Udemy provides a digital marketing certificate after completing a course. Therefore it is an excellent option for those wanting part-time digital marketing courses as you can find 2- to 75+ hours courses. The fees for these courses depend upon your chosen course and its duration, so check its website.

Syllabus: There are some standard modules in every digital marketing course on Udemy, like introduction, website optimization, SEO, social media, Google Analytics, email, etc. But some detailed courses also cover Chatgpt modules, WordPress lessons, copywriting, freelancing, and others.

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6. Harvard’s Digital Marketing Course

At present, Harvard Business School is charging 14,500 USD for this training. It is a diploma course for 12 months. A candidate will receive a certificate after completing the other two programs—the two programs you can choose from their predefined list. The total duration for acquiring a combined certification is 36 months or three years. You have to pay separately for the other two courses as well. It is an offline course for those looking for a prestigious option for digital marketing courses in Guyana.

Eligibility: This course is for senior-level, experienced people and business persons.

Syllabus: The whole course is based on giving several ideas

How to be a market disruptor with disruptive innovations for a small and young company.
Before positioning any product or service, an entrepreneur should consider whether the product/service fits in the market in terms of value, that is, giving.
You also learn how all digital marketing skills are utilized to achieve result-based performances, which is the end goal of any business.
How do you promote a young brand with limited resources? The answer lies in integrated advertisements over all social platforms for a wider audience reach.
We can find two market strategies that have been followed for the growth of any business. The first one is to make a new product for the old market. The second one is exploring new markets for existing products. Guess what! You need to do both.
All brands project themselves as unique to the target audience by making portfolios in various segments. They also manage several sponsorships as a relationship-building process. The final goal is to expand the customer base.
The seventh module deals with many case studies of business entities for beating the competition and building a sustainable ecosystem for an individual brand.
The last module deals with making business plans and formulating legal documents for a company adaptable to future changes.

7. University of Essex

It is a public university in England offering digital marketing courses in Guyana. They offer two years of online master’s degree courses. The degree will be awarded to M.Sc. level. The mode of lectures will be in English. This course can be done in a part-time manner also.

Duration of the course: 2 years

Tuition fees (changeable):12500 GBP (excluding tax)

Eligibility: A candidate with an honors graduate degree or equivalent can apply. They also take a predefined IELTS score to measure your language proficiency. If you don’t have an IELTS scorecard, you must give their in-house language test. An experienced professional is also eligible for taking admission.

Course Syllabus: You will thoroughly learn the following modules throughout your academic calendar.

External factors affect the business environment and how international firms view these threats. You will also learn global trade practices in terms of a legal-ethical viewpoint.
Make a marketing strategy with a business orientation, planning, and control because the goal is to sell vast products and expand client reach.
You will learn digital marketing in service sector principles. How human resources can be managed effectively with automation technology. You will read case studies of various service-based industries.
Every business is customer-centric, but how customers buy any product. Let’s understand first; they identify their need; they search for information about their need in the market; they compare various available options in the market; after that, they finalize their purchase decision for a particular product; at last, they use the product & give reviews about it. The whole cycle is their journey.
Business entities direct their multifaceted initiatives to target clients through various digital channels to disrupt the market. However, these ground realities are the final products of collaboration among different business departments.
Students will learn how to exchange information within and outside a company to reach the company’s goal.
Nowadays, you will find the same products at the same rates. How do you protect your usp in the market? Then strategies come into play, but presently, all the processes are software driven. You should learn them.
Now, digital marketing has become online data-driven; for example, a company wants to know their customers’ birthdays to promote any product with an automated birthday wish. Therefore data analysis is essential.
Market research is a slow & time-consuming process because of colossal data generation. For presenting the data graphically, the course uses software called SPSS from IBM. Students learn it.
At last, students do their research projects to build their portfolios.

8. Symbiosis- Distance Learning

Symbiosis’ distance learning center offers a one-year digital marketing course for the post-graduation level. Respected government authorities approve the course. The duration of the course is one year. This digital marketing certificate course is delivered online. The medium of the lecture is English. It is the eighth option for digital marketing courses in Guyana.

Eligibility:

❖ Any graduation degree holder from a recognized body can do that. It applies to international students also.

❖ No language proficiency test is required for this course.

Fees(Changeable): 550 Usd for international students

Syllabus: The course is divided into two semesters.

Semester-1

★ Integrated online marketing principles & practices around the global industries and performance distribution mixes in digital businesses as tools for promotional pricing

★ Developing plans & strategies for achieving desired results with limited budgets for campaigns. There are also some ethical aspects to it.

★ Managing customer relationships with software and digital tools

★ Website designing techniques for designing industry-based web addresses.

★ Several SEO techniques for optimizing websites and webpages

Semester-2

★ Digital market research techniques for data collection, preparation, and presentation from various sampling.

★ Detailed lessons on Google ads and analytics for running digital campaigns

★ How you can do online marketing on several social media platforms

★ You will also learn relevance & tools for electronic mail distributions.

★ At last, you need to do a specific project submission.

FAQs: Digital Marketing Courses in Guyana

1. Which is the best institute for digital marketing courses in Guyana?

You can find the best digital marketing course for you quickly if the course incorporates below mentioned five qualities:

Instructor-led classes
Lots of project work for experience
Internship support
Placement assistant
Post-training hand-holding commitment

2. How much a digital marketer earns in Guyana?

The earning of a digital marketer depends upon two factors. First is the experience, and second is the professional competency. But the lowest standard you expect is 1270000 GYD per annum to 3770000 GYD per annum.

3. What are digital marketing courses in Guyana all about?

You will get the answer to the above question if you know what a digital marketer does in real life. A digital marketer does many tasks, but you don’t need to know all digital marketing stuff like SEO, managing social media, a website, etc. You can choose your expertise. Suppose you are a social media marketing expert, then you post the marketing stuff for your brand on social media. You shouldn’t create promotional stuff but must have social media skills. If you are doing influential marketing, you must contact several influencers on social media for reels, stories, and posts. You are the communicator between your brand and the influencer. The things go on…

4. Why do you choose digital marketing courses in Guyana?

It is expected that in 2029 the global market share of the digital marketing industry will be more than 2 billion. Europe will hold the highest percentage of the digital marketing industry. In 2023, more than 675 thousand mobile connections are active in Guyana. There are more than 54000 thousand houses in Guyana using the Internet. More than .64 million people are using mobile Internet in Guyana. In June 2023, the total number of Facebook user in Guyana was more than 574000, and the Instagram user was more than 170000 people.

Last but not least, Linkedin users for the same month were more than 118000. You can understand How Guyana has an enormous market range for digital marketing there. Also, digital marketing jobs are home-based without any geographical area limitation, so you can work anywhere. You don’t have to be limited to Guyana only. You will work internationally. You can do freelancing or office work as per your preference, even both!

Conclusion: Digital Marketing Courses in Guyana

Many institutions provide digital marketing training, but I have named a few in this article. You are free to choose anything. Digital marketing is an umbrella consisting of various domains inside it, yet there is always a learning curve for the candidate. At last, keep updating yourself with the latest industry standards. It is a creative profession for creative people. The content is 100% written by me. Although originality.ai is showing a 1% false positive case. I have framed some fragment sentences to show the content of the syllabus for a few institutes. Therefore, Originality thinks it is ai written, which is a false allegation. I am sending an article link written by originality.ai itself for your understanding.

Investment Banking vs Consulting: A Comparative Study

by Abhijit Mukherjee | Nov 2, 2024 | Investment Banking

Did you know that the Consulting industry is responsible for 25.4 percent of global employment? Consultants earn a salary close to one lakh ninety-two thousand dollars. But hey! Investment bankers are not that far away because they are anything close to one, like eighty thousand dollars or higher. Now, let’s compare them side by side here. This article, Investment Banking vs Consulting will give you a detailed idea of the concepts, and their key aspects and differences.

Investment Banking vs Consulting

Investment Banking vs Consulting – Key Aspects

Number one: degree for a career in Investment Banking. You can opt for various degrees for this MBA specialization: an MBA in financial management and a master’s in finance. Whereas for a Consulting career, you can go for an MBA in general management or strategy and Consulting.

Number two: recruiters for a career in consulting; you can target top MBB firms like Bin and Company, BCG, and McKenzie. You can target EY, JP Morgan, Morgan Stanley, and Goldman Sachs in investment banking.

Number three is universities for a Consulting career. You can target top business schools like Chicago Booth, Duke Fuqua, Colombia, and Tuck University. Whereas for investment banking, Harvard, MIT Sloan, and NYU Stone will be great.

Today, we will compare the career path in investment banking with management consulting. Now, both these career paths are extremely lucrative, offering a range of opportunities for students.

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So, I am writing a blog to compare both options more systematically and give you my final verdict on which career path I consider better. I will cover six specific points in this blog: I will help you understand the nature of work in investment banking and management consulting.

Second, we will understand the working hours and the lifestyle involved in both these career paths. Third, we will look at the exit options and opportunities once you leave investment banking and management consulting. What type of jobs can you get?

Fourth, we will analyze what types of profiles and people get into these career paths and what are some of the key and core skills required. Fifth: we will talk about money and salaries. How much money do you make?

And which career option gives you better salaries? Finally, I will leave you with some quick inputs and tips on how to get into both these career paths, so let’s start this blog.

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Investment Banking vs Consulting – Nature of Work

So, let me quickly explain what investment bankers generally do. Investment bankers do a range of work, but predominantly, they do two types of major work. So, investment banks help their clients invest in different asset classes. That is one of the key goals of an investment banking firm.

Second, an investment banking firm also provides financial advisory slash transaction services. For example, if a major company like Zomato or Bumble wants to enter the stock market, then investment bankers will help these companies get into the stock market. They do something called underwriting.

Now, predominantly, these are the two major works that investment banks do, but they also engage in a wide range of other buy-side and sell-side transactions, which would be very difficult for anyone to define.

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So I always love to give this analogy that honey bees get attracted to flowers that management consultants get attracted to money. So wherever money is to be made, you will always find investment banks doing some work there now. If you move on to management consulting, if you look at firms like BCG, Bain, and McKinsey.

They solve something called cases. Now, cases are business problems, so imagine that Amazon comes to McKinsey and says, Hey! McKinsey, we want to start a new venture to take people from Earth and put them on Mars.

Can you help us design a business strategy or plan for such a venture? Now, this is business analysis and broad business analysis, and firms like BCG, Bain, and McKinsey solve this kind of business case.

This is the primary difference between investment banks doing finance-oriented work, and it’s more focused work. Management consulting firms solve a broad range of business problems, which can be related to space travel. This can be related to retail. This can be related to oil and gas and a range of industries.

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Investment Banking vs Consulting – Comparison of Lifestyle

Now, if you look at the lifestyle of investment bankers and management consultants, both live a very comfortable life from a monetary compensation perspective. They also have a very hectic lifestyle. But to give you some numbers, an average working week for an investment banker a five-day average working week would be somewhere around 65 to 70 hours.

It can change depending on your role and the type of deal that you’re starved for. Usually, mergers and acquisitions deals are very hectic, and investment bankers must spend approximately 90 to 100 hours per week working and getting started on such deals.

On the flip side, the management consulting lifestyle is slightly less hectic. A management consultant would spend 55 to 60 hours a week working on a case. This, again, depends on the type of office you have been staffed in and the type of project.

A general rule would be that investment bankers spend around 65 to 70 hours, and management consultants spend 55 to 60 hours weekly. This might look like a minor difference, but you should remember that spending 10-15 additional hours a week can cut into your sleep-eating routine.

It can disturb your mental peace and sleeping patterns, so remember. That is a very important consideration to be aware of. It would help if you also noticed that management consultants travel a lot.

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The general routine at McKinsey and BCG is taking a flight from your home city every Monday and then going to the client’s location. You will work out till Thursday.

And you will return on Friday or Thursday night and spend time with your family over the weekends. Investment bankers do not engage extensively in travel, but they also get to travel.

But the bottom line is that traveling can be an advantage and disadvantage in management consulting. The advantage is the sense that you get to explore new cities, the disadvantage could be that you have to spend time away from your family.

On the flip side, in the case of investment banking, the working hours are very hectic. The second point that you need to notice in terms of lifestyle is that the work of investment bankers is very, very focused.

Let me explain that via an example. So you might have watched a show called Shark Tank; now several entrepreneurs have come, pitching in front of Mark Cuban and Kevin O’Leary, and get a deal done. Now, you watch the front end of the show.

The deal has been finalized, but someone needs to verify that deal; like, is the entrepreneur giving out the right numbers? Is the entrepreneur giving the right profit, revenue, and cost numbers? Do they have that existing business in place?

Do they have their legal regulations and permutations and combinations in place? Do they have the patents in place? This is called due diligence, a highly focused work investment bankers generally do. The work in investment banking is very, very focused. Please keep this in mind.

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This can both be an advantage and a disadvantage. You would hate the work if you like doing only a few finance-oriented things and have become an investment banker. So keep that in mind. On the flip side, if you enjoy doing broad business analysis and case solving and interacting more with clients, then you would enjoy working in consulting.

So now that I have briefed you on these major points, you must ask yourself a question: is the lifestyle of a management consultant and investment banker sustainable? So, I would love you guys to comment in the comment section.

Is this lifestyle sustainable if you work more than 60 hours weekly? So, a final note from my side is that many of you might get scared that investment bankers and management consultants work around the clock, and they probably do not even sleep. They are very efficient people.

You must also remember that if you are looking at any high-end career path, be it investment banking management consulting, VC, private equity, or hedge fund jobs. Any high-impact work will demand a major part of your life, so you must see this from a pragmatic point of view.

You need to understand that when starting your career path, you will spend a lot of time gathering and gaining skills. Both investment banking and management consulting career paths are wonderful from that angle that they help you develop these core skills.

Yes, on the con side, it is there that your personal life suffers a little bit, but this is something that you can get over in terms of exit opportunities that both these career paths provide.

Investment Banking vs Consulting – Exit Options

Let’s start the third part of the blog, which concerns exit options for management consultants and investment bankers. Now, when it comes to investment banking, most people, after they get out of investment banking, end up joining buy-side firms.

For example, they will work with private equity, VC, and hedge funds. These are called buy-side rolls, and most roles are buy-side here. Many of the investment bankers end up doing an MBA. They switch to working in consulting or technology firms.

Now, the range of options is truly dynamic for investment bankers. After being an investment banker, even if you join a tech firm, you will most likely work in a finance-oriented finance-oriented role.

Now, many investment bankers choose to do an MBA or a master’s degree post there. They take a break from investment banking and then explore new career options.

Still, again, the most likely exit option, even after an MBA for prior investment bankers, is either in investment banking or buy-side firms like private equity, hedge funds, VC firms technology, and corporate HQ finance jobs.

Now, it is a management consulting firm, given that it presents you with a wide array of options or a bouquet of options you can execute. For example, you might know that Sundar Pichai was a management consultant, and even Isha Ambani was a management consultant at McKinsey.

Now, since the nature of management consulting jobs, in general, is that you work one day on an operations project, the next day on a marketing project, and the next day on a technology project, you can take up a range of work or range of jobs in the corporate domain after you exit from a management consulting firm.

I am not saying that investment bankers do not have a business sense. They, of course, do, but the point is that investment banking work is highly focused on finance compared to management consultants. Their broad business skill could be stronger.

Investment Banking vs Consulting – Suitable Profile for the Job

Let’s quickly look at what type of people get into management consulting and investment banking. So, first and foremost, almost any firm will look for high-caliber students and participants.

Now, for both these jobs, you must be a high performer, whether you want to work at JP Morgan, Morgan Stanley, McKinsey, or BCG. You must have a high GPA, GMAT, and GRE scores. These are all value-adding points.

Now, I do not mean to discourage you and say that if you are from a tier 2 college, you will not get into top-tier investment banking or management consulting firms. Now, these firms consider your brand value and equity very prominently. That’s one.

Second point: both these career paths require their candidates to have firm discipline in quants. So, if you are an engineer, that’s an add-on. If you have a very high GMAT or quant score, that’s an add-on.

This becomes especially prominent if you work in investment banking, a numbers-driven industry. They explicitly test out your interview in such a manner that they get to assess your number-crunching skills.

Conversely, if you’re interviewing with management consulting organizations, they will look for your broad business skill set and broad business knowledge. How you analyze cases, and along the way, they will test out your number skills.

An additional point is that investment banking or management consulting industries are client-facing. So you engage and interact with clients a lot, so your communication skills need to be top-notch. Therefore, problem-solving and communication are the first two skills required by management consulting and investment banking.

Investment Banking vs Consulting – Salaries

Now comes the interesting part, which is about money. So how much money do you make if you’re working as an investment banker vis a vis if you’re working as a management consultant? So, let’s first talk about management consultants.

Now, of course, there are different hierarchies. If you join a management consultant as an analyst right after your undergrad, you will make approximately 10 to 12 lakhs in Indian rupees.

Now, join a management consulting organization as an associate, which is usually a post given out to master’s level degree students, MBA students, or MPP students. You will make somewhere around 25 lakhs INR as the base pay.

Investment banking salaries are much higher. They are approximately 30 percent higher compared to consulting jobs. For example, if you work as an analyst at JPMorgan in India, you will make around 15 lakhs, and your bonus will kick in early.

Similarly, if you are working post-MBA at JP Morgan, you might make approximately 35 lakhs. So, that is the general rate for investment banking associate rules. Your salary structure will change as you grow in your investment banking or management consulting career path.

But approximately, there will be that 30 difference that will exist; that’s point one. And point two, even your bonus will take a major hit now to quickly talk about the bonus component that investment bankers make much higher bonuses than management consultants.

Now, I need help to give you an estimate of what the difference in the bonus and management consulting and investment banking industry are. However, the bonuses can cloud your base salary since the entire investment banking industry operates on commission depending on a good year.

So your bonus can be higher than your base salary, so please keep that in mind. Lastly, investment banking is a much more lucrative career path if you want to make money in the short term.

Investment Banking vs Consulting – Few Tips for Jobs

Now, this brings me to the final part of the blog. What type of people get in, and what are the skills? I briefly touched upon this earlier in the blog. But let me give you a quick summary: first and foremost, there is high mobility from investment banking to management consulting. For example, after their MBA, many investment bankers become management consultants.

Similarly, after graduating from business school, many management consultants work on the buy side roles, not necessarily in investment banking. Still, they can explore options in venture capital and private equity funds. So, what I am trying to get at is that both these career paths have a strong confluence. As a result, the recruiters look for similar kinds of skills.

They will look at your brand value, so if you can attend a top-tier master’s or bachelor’s program, do it. That’s useful.
Build your quantitative abilities to show your recruiters you are comfortable with numbers.
Be a very good people person and improve upon your communication skills.

Suppose you enjoy finance and are very active in finance and interested in finance. Develop your core finance skills if you want to work in management consulting.

On the flip side, if you need clarification about his career and what you would eventually want to do, being in management consulting can give you great exposure and a learning environment to develop your understanding of the entire business world.

And then subsequently choose to move into VC or private equity space. What is my final verdict on which career path is better? So, both career paths are perfect, but it suits certain people.

For example, management consulting might be a better option if you are like me and want to explore a different type of work. If you are very interested and passionate about entrepreneurship, then being in management consulting can help you kick start that career journey.

Slightly more easily. On the flip side, investing in investment banking can again be a valuable opportunity if you enjoy finance and are mad about finance.

FAQs Related to Investment Banking vs Consulting

1. What does a management consultant do?

Suppose you have chest pain, and your health is bad; what will you do now? You will go to a doctor. When you go to a doctor, you will be aboard. What will be written on the board? He is a Heart consultant/Chest consultant. It can be anything. But the consultant is now the particular thing in which your problem is. If you have a problem in the skin that is not going away, you have to see a doctor, skin consultant/dermatologist.

What do doctors do? If there is a problem, you need to become an expert. You will go to the doctor. The doctor will advise you and write the medicines on paper in half an hour. Now you have to buy those items and do your treatment. Then he will check what happened. This is the job of the consultant. The problem is not of the body but of the business. Imagine you have a big business.

Let’s say Reliance, Flipkart, and Amazon. They have big problems. They can invest two crores to solve the problem since it is 50 crores. To whom will you go? You will go to McKinsey Consultants. There will be a team among these consultants of McKinsey. If there is an HR problem in Reliance’s company, it has to be solved. So, you will go to the HR consulting team of McKinsey.

2. Is management consulting worth it?

First thing, the lifestyle would have been fancy. You would get up and sit with the CEOs. If you want to solve the problem of Flipkart CEO, then Flipkart will sit you in 5-star hotels. Ambani will make you stay in 5-star hotels. They call you into their office and get a presentation where people do not go. You have to work in the Nariman Point office, Which means you will get a fancy lifestyle.

Your exit options will be better. You are advising your CEOs by solving the problem. Suppose you still need to solve the problem of Reliance. You did it to Flipkart; you did it to the Myntra for one and a half years. Then Myntra will tell you that my strategy role is an in-house strategy role. You come here, it happens, and they give a lot of hikes.

3. Is management consulting stressful?

With great money, stress comes. It is not about the stress but how you manage it in your own life.

Concluding Thoughts on Investment Banking vs Consulting

This article is an in-depth comparison of investment banking vs consulting. I have covered the maximum points I could within the word limit. But if you choose any field of the two, both are wonderful as a career prospect. At last, it is a personal choice of liking the options.