Who Is Better? UpGrad Or Digital Vidya A Detailed Comparison & Analysis

Course Comparison Between UpGrad Vs Digital Vidya 

The image describes the digital marketing course comparison between upGrad vs Digital Vidya

 

Well, talking about youth, they are very curious about the jobs and the salary packages they are going to have today, but it is not that easy to have a good salary even after doing graduation. Getting a job has become a very difficult task in today’s time as the vacancies still have limited options.

Moreover, job seekers are more in numbers and simply becoming a graduate is not enough for the one to have the guarantee for the job for this one must be professional and a technically sound to have the job under their belt along with the experience if the candidate is a fresher, it depends upon the company to which the candidate has joined what salary will be given.

 

But even after getting the job, it has been seen that many of them want not even earn more but also move according to the market demand, likewise working as a freelancer for the market demand. Keeping this in their mind, they upgrade their technicalities by doing demanded courses. As the internet is vastly used nowadays, it generated huge opportunities in the field of the digital marketing world.

 

Today the digital marketing world has become a boiling seat for all the job seekers and even those also who want to earn more, but this thing makes one confused about what to do? And how to do it? As many courses are there in the market, it becomes difficult to decide which way one must go to achieve their objectives.

 

Their several institutes in today’s time that give not only offline courses in digital marketing but also give online courses. After going through this, a question arises why I go for a digital marketing course, not another course.

 

This is a million rupee question, to support this I say that everyone is doing online sale purchase for all products and services globally, this thing enhancing the scope of digital marketing in the field of the digital world because everybody likes their business to go online besides doing the offline business too so they can easily be approachable to all those customers who even don’t know about their business or their whereabouts.

 

Every business wants to increase its profits more the same way as the other persons who worked on salary want to increase their salary packages. For this either will keep on switching over the companies or will upgrade their knowledge so as they get better opportunities for them.

 

As we know that everything about the internet it’s not that difficult for the one to search about the best courses and they’re providing institutes. But sometimes when we have many options available with us, it has been seen that we found ourselves in a state of dilemma. For resolving this dilemma I continue my research on this and found institutes like upGrad Vs Digital Vidya who provides courses on digital marketing.

 

You can also checkout our list of the Best Digital Marketing Courses in India

 

Comparison and Course Details between Upgrad vs Digital Vidya

upGrad Institute

The institute upGrad came into existence in the year 2015 with the persuasion that every industry in the world needs not only upgrades but also requires upskilling in professionalism through which the industry remains intact in today’s time of competition.

 

Since the day of existence, upGrad is working hard to provide the best online courses to the candidates by getting the tie-ups with the best universities and industry partners so as the participants will get appropriate support for their course all-around.

 

upGrad focused online courses LEAD the future education. upGrad has the vision of building tomorrow’s careers and the mission to provide the best opportunities to enhance the professional journey through a meticulous online course program to support with best faculties and industry professionals for the classes. upGrad currently providing two different courses for digital marketing for the freshers as well as for the professional in collaboration with different universities.

 

  • PG Certification in Digital Marketing and Communication with MICA (Mudra Institute of Communication, Ahmedabad.
  • Duration: 5 months Core + 6 weeks per specialization

 

This program is designed to keep objectives in mind different from the participant’s aspects, which level of the participants is joining the course with us.

  • Freshers
  • Traditional Marketers
  • Brand & Communication Managers :
  • Managers & Digital Marketing Executives
  • Marketing Professionals & Sales Executives
  • Business Executives & Entrepreneurs

 

The program moves smoothly following the way

  • Digital Marketing & Communication: course with the duration of 2 weeks where the participant will learn fundamentals of marketing metrics & digital marketing channels and customized & categorized in 3 different stages
    • Executive Track: with the duration of 5 months the participant will learn digital marketing basics with the supports of 25+ tools and 5 certifications.
    • Management Track: with 5 months duration the participant will learn how to build, run & analyze multi-channel campaigns for 4 months.
    • Leadership Track: for 5 months duration wherein a participant will learn how to maintain a digital campaign and create SEM & an SEO audit report.

 

The program is designed with a flexible course module for the participants so it can easily be chosen & adopted by the participants as per their requirement from freshers to the executives or the professionals level. In which they can choose the course from 4 different specializations as per their interest.

 

DIGITAL MARKETING BRAND and COMMUNICATING
SOCIAL MEDIA and CONTENT MARKETING
MARKETING ANALYSIS
MARKETING COMMUNICATION

 

  • Executive Track [5 months]: this course for digital marketing and covers the following modules

 

    • Digital Marketing fundamentals- under this, the participants will learn the basics of digital marketing through multiple channels.
    • Metrics and Digital Marketing Channels: recognize the correct digital marketing channels and their capabilities, customer expedition along with the purchase vents, through the lead matrics at every stage.
    • Creating a Blog: here the participant will buy a Domain Name along with a web hosting site and start creating their website.
    • SEO, Search Engine Optimization: here the participant will become familiar with the SEO and find how the Google search algorithm works like crawling, indexing, and ranking techniques.
    • SEM, Search Engine Marketing: understanding the working technique of SEM and creating a search engine marketing campaign to achieve the objectives through different elements of SEM and how the ad auction works.
    • Display Marketing and the Programmed AD Buying: finding different ad matrix along with their pricing versions and determining the result of a display ad campaign.
    • Social Media Marketing: creating a presence on social media pages like Facebook, Instagram, LinkedIn, etc. and generating social media report progress to senior marketing management
    • Email Marketing: Role, types, and objectives of email marketing
    • Content Marketing: writing the content as the marketing demand so as the marketing aim can be achieved
    • Web Analytics: comparing and understanding Traditional marketing analytics Vs. Digital Marketing Analytics
    • Describing Robust Marketing Plans: building integrated marketing plans and creating channel mixing and content planning.
    • Soft Skills: developing the practice of verbal, non-verbal, and written communication skills as a digital marketer.

 

  • Management Track [5 months]: this course of digital marketing covers the following modules

 

    • Digital Marketing fundamentals- under this, the participants will learn the basics of digital marketing, and understanding different types of marketing channels.
    • Metrics and Digital Marketing Channels: recognize the correct digital marketing channels and their capabilities, customer expedition along with the purchase vents, through the lead matrics at every stage.
    • Digital Marketing Team: here the participant will learn the Philosophy of the Digital Marketing Team and its operational system.
    • Designing And Developing Web Owned Presence: know the website visual elements and develop a better landing page to bring more leads.
    • SEO, Search Engine Optimization: performing a website audit to identify the gaps and suggesting ideas to fill the gaps.
    • SEM, Search Engine Marketing: keyword planning for search ads through various vents.
    • Display: carry out A/B testing
    • Social Media Marketing: creating and generating social media report progress to senior marketing management. Analyzing the collected data to create a comprehensive report to plan for the future marketing campaign.
    • Email, Remarketing, Lead qualification: analyzing the leads based on lead scores and grades and planning remarketing accordingly.
    • Content Marketing: writing the content as the marketing demand so as the marketing aim can be achieved
    • Web Analytics: comparing and understanding Traditional marketing analytics Vs. Digital Marketing Analytics
    • Describing Robust Marketing Plans: building integrated marketing plans and creating channel mixing and content planning.
    • Planning Digital Marketing Resources (Agency Vs. Team): identifying and creating the needs of the agency as per requirement.

 

  • Leadership Track [5 months]: this course of digital marketing covers the following modules

 

    • Digital Marketing fundamentals- under this, the participants will learn the basics of digital marketing, and understanding different types of marketing channels.
    • Metrics and Digital Marketing Channels: recognize the correct digital marketing channels and their capabilities, customer expedition along with the purchase vents, through the lead matrics at every stage.
    • Digital Marketing Team: here the participant will learn the Philosophy of the Digital Marketing Team and its operational system.
    • Designing And Developing Web Owned Presence: know the website visual elements and develop a better landing page to bring more leads.
    • SEO, Search Engine Optimization: knowing the SEO tools like Alexa Planner, Rank watch
    • SEM, Search Engine Marketing: advanced SEM ad formats like callouts, ad extensions, click to call, etc.
    • Display: optimizing display ad campaigns
    • Social Media Marketing: ensuring consistency for the brand on social media platforms and building strategies for expanding to new social media platforms.
    • Email, Remarketing, Lead qualification: analyzing the leads to convert them into revenue-generating customers through email, remarketing, and lead nurturing.
    • Content Marketing: writing the content as the marketing demand so as the marketing aim can be achieved
    • Web Analytics: comparing and understanding Traditional marketing analytics Vs. Digital Marketing Analytics
    • Describing Robust Marketing Plans: analyzing business metrics. Estimating the lifetime value of a customer and the acquisition cost of a customer.
    • Planning Digital Marketing Resources (Agency Vs. Team): identifying and creating the needs of the agency as per requirement.

 

Specialization Course Curriculum

  • Branding and Communications
    • Understanding the fundamentals of Brand positioning
    • Brand Engagement Plans
    • Integrated Marketing Communication
    • International Branding
    • Case Studies and Tools

 

  • Social Media and Content Marketing
    • In-depth content Creation
    • Social Media Advertising
    • Community Management
    • Case Studies and Tools

 

  • Marketing Analytics
    • Marketing Data Collection and its Identification
    • Marketing Data Integration and EDA
    • Predictive Analytics and Decision Making
    • Case Studies and Tool

 

  • Marketing Communications and Public Relations
    • Campaign Strategy
    • Creative Communications
    • Public Relations

Tools

Digital marketing requires several tools to develop the best digital marketing strategies. Here you will have hands-on experience with such industry stand tools that support you with job-ready. Tools covered under these programs are.

  • Google Ads
  • Google Analytics
  • Facebook Ads
  • Hootsuite
  • Buzzsumo
  • Google Webmaster Tools
  • Woorank
  • Hubspot

Fee structures as per the program

  • BASE PROGRAM + 1 SPECIALIZATION

DURATION: 6.5 MONTHS

FEE: INR 1,03,545.00 ( incl. taxes)

 

  • BASE PROGRAM + 2 SPECIALIZATION

DURATION: 8 MONTHS

FEE: INR 1,21,245.00 ( incl. taxes)

 

  • BASE PROGRAM + 3 SPECIALIZATION

DURATION: 9.5 MONTHS

FEE: INR 1,35,995.00 ( incl. taxes)

 

  • BASE PROGRAM + 4 SPECIALIZATION

DURATION: 11 MONTHS

FEE: INR 1,50,745.00 (incl. taxes)

 

Eligibility: The participant must be a graduate in any field

Alumni’s Reviews

  • Gourav Choudhari, Market Lead-Content and Communication with iMerit: upGrad and MICA designed course is remarkable it not only supports me in smooth career transition from Public Relations to Content Marketing and Digital Communication but also give me a hike of 100% in my salary. The animation that was used required improvements to enhance the learning experience more.

 

  • Ankita Kumari, Digital Marketing Associate with groupm: the course from upGrad helps me to get my first job in the Programmatic Marketing field.

 

  • Prashant Hiremath, Senior Digital Marketing Manager with Nautica: the experience was great as the course modules are as per the requirement of current market needs. The course from upGrad supports me in gaining confidence during the interviews.

 

 Digital Vidya

Asia’s number one institute is serving the industry since 2009 and supporting the professionals in upgrading their skills for a better future. We have started with the Social Media workshops across India, this encourages and motivates us to introduce a full-fledged Digital Marketing certification course in the year 2013.

 

The excellence in quality training and educations lead us to partner with the world’s well-known organizations like Google, Microsoft, NASSCOM, LinkedIn, Facebook, and Vskills. Apart from providing competency to the freshers and the early-stage professional, we have a genius of training Corporates & Professionals included CXOs.

 

Digital marketing is very vast and requires a professional approach to handle the digital marketing industry. Every department likewise Marketing Public Relations, HR and Branding, more than 38,000+ of professional and entrepreneurs have trained through Digital Vidya’s digital marketing and different other courses.

 

The main reason why participants choose Digital Vidya’s digital marketing course, 50% of the professional want to upgrade their skills, 75% of them are the job seekers, 25% of them wants to switch the job or want to be a freelancer, and 15% want to support their business promotion below information helps you in understanding the requirement of digital marketing course more comprehensively.

 

Marketing Professionals: Upgrading skills

Professional with different Role: upgrading skills for career jump or freelancer  

Entrepreneurs and Business owners: promoting business and managing agency

Digital Marketing Professionals: for career growth

Freshers & Students: job seekers or freelancer

CDMM- Certified Digital Marketing Master Programs: Through this course, one can master digital marketing completely.

Prominent features

Course Name: Certified Digital Marketing Master Programs

Duration: 100 Hrs

Course fees: INR 58,882.00 (inclusive of Tax)

Course Curriculum: The course is covered through 44 different modules

 

  • Search Engine Optimization or SEO comprised 4 modules

  1. Introduction with SEO and how the search engine works
  2. Developing web page
  3. Markup Schema
  4. Measuring through Google Analytical

 

  • SEM or Search Engine Marketing comprises  5 MODULES

  1. SEM introduction and the case study
  2. Google AdWords
  3. YouTube Marketing introduction
  4. Shopping campaign introduction
  5. creating Google Display Network

 

  • Social Media Marketing or SMM comprises 5 MODULES

  1. Introduction with Social Media Marketing
  2. Creating content for Facebook Marketing
  3. Facebook Marketing Ads and how it works
  4. Instagram Marketing and LinkedIn Marketing and the Social Media Marketing tools
  5. Planning and crafting of perfect Social Media Marketing

 

  • Email Marketing comprises 3 MODULES

  1. Constructive Content for emails and its shipment rate
  2. Strategies for buying customers
  3. Bringing up the technology of email automation

 

  • Inbound Marketing Technique comprises 4 MODULES

  1. Engaging the Leads and transforming them into customers
  2. Creating effective emails for the conversion of prospects into leads.
  3. Optimizing conversions to engage the customers
  4. The working technique of Lifecycle emails

 

  • Web Analytical comprises 5 MODULES
  1. Web Analytics introduction
  2. Introduction with Google Analytics
  3. Content Performance and its analysis
  4. Digital Analytics
  5. Platform Postulates

 

  • Facebook Marketing in alliance with Facebook
  • Amalgamate Digital Marketing strategies
  • Related Marketing
  • Buying and Arranging Media
  • Freelancer in Digital Marketing
  • Selling Marketplace and  E-commerce Listings
  • Programmed Marketing
  • Adobe Analytics
  • Designing Infographics Resumes
  • Content Marketing in alliance with LinkedIn
  • Source Leads

 

Internship and Placements

after the completion of the course the participants have undergone an internship program of 3 months which is conducted at 2 different stages, which enhances the confidence in the participant. The placement team at Digital Vidya is well experienced that guides the participants systematically to choose and select the correct industry for their job work and extend their support till the last step of selection procedures so as the participant gets full moral support at the time of job-seeking from freshers to job professionals.

 

Internship

      1.Internship with Digital Vidya on Research-based Blogging

  • Duration: 3 months
  • Requirement: CDMM course completes
  • Good written communication skills required

 

      2.Social Media Internship with NASSCOM

  • Duration: 3 months
  • Requirement: Social Media Marketing course completes
  • Eligible for everyone

 

Case study Assignments:

At Digital Vidya we designed the case studies after doing all the excellent work and develop 60 hours of a case study program so that it gives better exposer to the participants during the course study. All the collected data helps in making the assignments more interesting while going through with the Digital Marketing Course. The research work that has been assigned to the participants during the Digital Marketing Course does not provide vastly with any other institute’s course curriculum.

 

SEO Case Study with ICICI Bank: 20 hours.

Academic achievements

  1. Helps in improving the ranking for your websites and blogs, and attaining competency.
  2. Categorizing your content in the search engines regularly.
  3.  identify which page of websites is responding well and which requires improvement.
  4. Short-listing the keywords through the research method helps in making your content searchable.

Tools

  1. Google Analytical
  2. Google keyword planner
  3. Google Search Console

 

SEM Case Study with Carwale: 4 hours

Academic achievements

  1. Search engine marketing campaign helps in targeting the right individuals
  2. Budgeting your campaign to make the best use of it.
  3. Examine the campaign performance and conversion tracking.

Tools

  1. Google AdWords
  2. Google Keyword Planner

 

Social Media Marketing Case Study with Cadbury Dairy Milk: 20 hours

Academic achievements

  1. The social media marketing campaign by generating perfect ideas.
  2. Organizing special events for your social media marketing campaign and attracts more audiences.
  3. Identify the best way to acquire user-generated content.
  4. Choosing the correct method of social media channels for your campaign to get the maximum result with minimum effort.

 

Email Marketing Case Study with Microsoft: 8 hours

Academic achievements

  1. Appealing content helps in generating promotional emails.
  2. categorized users based on interest and demographics.
  3. Develop the importance of your product for the leads so as they will be converted into customers.

Tools

  1. MailChimp

 

Inbound Marketing Case Study with Myntra: 8 hours

Academic achievements

  1. Inbound Marketing requires the bird’s view approach to generate strategies adopted by big brands.
  2. Developing the Inbound Marketing plans for your business for the next stage.
  3. Creating appealing pages for specific customers so that your website will remain within their reach.
  4. Blueprint

Tools

  1. Unboune.com Landing page builder

 

Case Study on Web Analytics in association with Puma: 4 hours

Academic achievements

  1. Discovering the technique to make your website a conversion tool to confirm sales.
  2. Demographical aspects from where the website traffic is passing by.
  3. scrutinize the teamwork of your website visitors.
  4. Assess the development and upgrading of your website to deliver the best experience.

Tools

  1. Google Analytics

 

Tools

The tools for Digital Marketing worth Rs.72k plus are free for the participants

Digital marketing is a very vast area for learning and for that, we require different tools to achieve the desired result we at Digital Vidya partnered along with these companies to allow the use of these tools for their participants. The participants need not have to pay any extra amount for these digital marketing tools as they are free for charges and has to pay only the course fee, the participants can use these tools for the allowed period depending upon the terms and conditions laid down by the institute.

 

  1. Hosting Server Space: worth Rs. 35,000.00 base on cloud-hosting
  2. SEO Tools: worth Rs. 11,500.00 for website SEO.
  3. Tools for Social Listing: worth Rs. 40,000.00 for social media listing.
  4. WordPress Themes: worth Rs.6,000.00
  5. SEM Tools: worth Rs. 6,500.00
  6.   Landing Page Creator: worth Rs. 1,270.00
  7. Push Notifications Tool: worth Rs. 6,500.00
  8. AHREFS Tools: worth Rs. 12,000.00

 

Alumni’s from Digital Vidya

Rahil Joshi, Digital Marketing Freelancer

It’s being a proud moment for me to be alumni of Digital Vidya that helps me think about everything differently, I did the CDMM course of Digital Vidya with its core and specialization course modules it guides me out to be a complete Online Marketer.

 

The course at Digital Vidya helps in switching my career from being an engineer to a complete Digital Marketing freelancer. I offer my regards to all the faculty members for clearing my doubts on every single stage during the course. I give a full 100% mark to Digital Vidya for designing such an excellent course.

 

Shilpi Shah, Social Media Marketer at Fuzia

As alumni of Digital Vidya, I greet my thanks to all the faculty members at Digital Vidya who supports me in bringing up the change that helps me in making my decision for which where I am right now, after doing the Digital Marketing course from Digital Vidya I got the job of Social Media Marketer at Fuzia, thank you so much to all faculty members who trained me to become a perfect profession from house maker.

 

Comparison between upGrad vs Digital Vidya for Digital Marketing Course

In today’s time, everybody knows that the use of the internet has changed the business scenario globally a lot. This thing brings the seeing of market aspects differently. To remain in the growing world of the internet, one must be available with the latest upgraded techniques to come up with different new ideas.

 

Digital marketing is also growing quickly so the requirement for digital marketing courses also so that one can stand in the market, for this one must be professionally skilled enough to handle the pressure of the market. In this condition when someone wants to go for the digital marketing courses that person goes to search online. But then, gets into a dilemma to choose which institute.

 

This is because so many institutes are available globally which are giving best training to the participants as per their fees structure and course curriculum. They also provide the demo classes before being asked to join. I did my research for you hope it will help you in taking the right decision for your career.

 

Conclusive Suggestion

Digital Marketing is providing a handful of job opportunities for job seekers and for the professional, but for this one must be professionally skilled enough to handle the pressure of the global world for digital marketing. Several institutes around us are providing the course for digital marketing it is advisable to have a proper look at the syllabus and also the fees structure offered and the faculties and the institutes before taking any decision. I hope the research work on upGrad and Digital Vidya will also help you in taking the right decision for your career.

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