Digital Marketing Course by IIM SKILLS

IIM SKILLS vs Upgrad: Digital Marketing Course Comparison

Introduction 

For making the best digital market professionals, the best Institute in Digital Marketing is required more than ever today. The Digital world is growing very rapidly, so are the job opportunities. 5 years back Prime Minister Shri Narendra Modi launched the Digital India program. The best thing about this program is it became a way for everyone to plunge into the digital world.

It not only opened the door for businesses but also created many job opportunities. The digital platform is the best-earning gateway for scholars and professionals for which they have to be fully skilled from the best institutes who are providing the best and latest techniques in the digital marketing world. This article helps to decide the best Institute in Digital Marketing.

 

Digital Marketing is one of the hottest platforms which generates the maximum number of best job opportunities in the digital world, for which one must possess the right skills along with the certifications. Today we are going to look at the digital marketing courses of IIMSKILLS vs Upgrad

 

You may want to check out our list of the top 10 Digital Marketing courses in Delhi. 

 

Why do we need Digital Marketing Certifications?

This is the right time to choose and do the Online Digital Marketing Course to secure a brighter future. Currently, many Universities and Institutes are providing digital marketing courses and certifications for exploring your required marketing skills through their campus classes or online classes. After the Digital Marketing certifications, it will add another star to one’s resume and support in building career growth.

 

Digital Marketing is a field that requires professionals to remain updated with the latest emerging tools and techniques for one’s survival. Digital Marketing generates the best opportunities for professionals who either want growth in their working job profile or even for people who want to switch their jobs. It also generates many job opportunities for the Freshers.

 

Today, digital marketing is attracting many Freshers and professionals for the best brighter future aspects and alluring salary packages. Every business organization wants a fully skilled professional to take their businesses to new heights. Enrolling and completing the digital marketing certification course equips one with the knowledge and the skills required for achieving digital marketing challenges. This certification course opens doors to set from one as a freelancer to a full-time employee. The certification from the best institutes will give you an advantage over the others for the employers searching for the best talents globally.

 

Institutes Providing Best Training Programs in Digital Marketing

Many institutes design their course as per today’s needs and give quality training with the support of their experienced faculty staff. Many institutes provide detailed courses on digital marketing and its important modules. Let’s check out the detailed information in this comparison article for IIMSKILLS VS UpGrad

 

 

IIMSKILLS vs Upgrad Course Comparison with details 

 

IIM Skills Institute

IIM Skills started its journey 5 years back as an educational blog and after reaching a vast number of people online, IIM Skills decided of launching a full-fledged program and started a Master’s Program in Content Writing. It brought a historic change in the Content Writing Industry, and today IIM Skills is recognized as one of the leading brand names amongst the institutes providing the best online courses.

 

With its 23+ city’s presence, all-around India and Asia (Singapore and Dubai) IIM Skills is providing different courses to enhance the skills of scholars, professionals, and entrepreneurs in attaining their desired objectives.

 

IIM Skills is the only institute of its kind that guarantees the participants a 100% fee return if the participant is not satisfied after the first online class attended. IIM Skills has trained over 5000 professionals across the globe through 1000+ training live online sessions.

 

The Institute has a team of trained and experienced faculty with over 10 years of experience who are delivering quality education during the professional certifications programs.

IIM Skills Objectives

IIM Skills aim to provide world-class education through live online classes and self-paced 24*7 online support with the IIM Skills Learning Management System program. The courses at IIM Skills are designed keeping in mind today’s needs and at an affordable price so that everyone gets technically skilled.

Online Courses of IIM Skills

• Content Writing Course
• Digital Marketing Course

Digital Marketing Master Course

IIM Skills has designed the Digital Marketing Master Course program, keeping in mind today’s need to make the participants a skilled professionals after the course completion. The 180 hours of comprehensive live online training covers the Master program through 40 modules of digital marketing.

Fee: INR 29,900.00 + 18% GST

Digital Marketing Master Course Content

• Introduction to Digital Marketing

  • The need for Internet Marketing
  • Delivery Instructions and expectation from the course
  • Assignments and Exams
  • Support Desk Timing and Process

• Developing Website With WordPress

  • Introduction to WordPress
  • WordPress website benefits
  • Understanding WordPress website management
  • Setting frontend and backend website
  • Customizing WordPress
  • WordPress speed optimization

Tools

• WordPress
• Plugins like Yoast SEO, Page Builders, and many more
• Cloudflare
• Integrating web hosting with the domain

 Search Engine Optimization

• Fundamentals of Search Engine Optimization
• Indexing and Crawling
• Algorithms of Search Engine Optimization
• Google Search Console
• On-page Optimization
• Keyword Research and Density
• Content length in Search Engine Optimization
• Off-Page Optimization
• My Business listing with Google

Tools

• Google Keyword Planner
• Ubersuggest
• kwfinder
• answer the public
• Pingdom
• Semrush
• Small SEO tools
• Plagiarism Checker
• Domain Authority Check

• Search Engine Marketing

  • Fundamentals of Search Engine Marketing
  • Search and Display Advertising
  • Re-marketing and Video Advertising
  • Biddings and Ads planning
  • Mobile Ads and Running Ads campaign

Tools

• Google AdWords
• Keyword Planner
• Semrush
• YouTube Analytics

 

• E-mail Marketing

  • Introduction to Email Marketing
  • Setting Email Channel
  • Email Marketing and dipping
  • Bring up the opening using Email Marketing
  • Spam score checker

Tools

• Mail Chimp
• SMTP Server
• Mail Tester
• Campaign Builder

 

• Inbound Marketing

  • Introduction and importance of Inbound Marketing
  • Funnel Creation
  • Landing Page Optimization
  • Drip Email

Tools

• Landing Page
• Mail Chimp
• Modal Popup
• Tenting for Infographics
• Social Media Channels

 

• Social Media Marketing

  • Introduction to Social Media Marketing
  • Facebook Marketing and Pixels
  • Linkedin Marketing and Ads
  • Instagram Ads
  • Twitter Ads
  • Pinterest

Tools

• TweetDeck
• Hootsuite
• Pixlr of Instagram
• Canva

 

• Web Designing and Development

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Advertising
  • Content Marketing

• Google Analytics

  • Fundamentals of Google Analytics and Web Analytics
  • Treemap
  • Traffic Sources
  • Vents
  • Setting goals
  • Types of Traffic
  • Social Media Analytics ( Facebook Pixel, LinkedIn, Twitter Ads)

Tools

• Twitter
• Facebook Pixel
• LinkedIn Ads
• Google Developers

 

• Paid Media
• Earn Media
• Social Media
• Advanced Marketing and Content Writing
  • Writing formats
  • Choosing Keywords
  • Understanding Plagiarism
• Planning & Buying Media
• Blogging for Media Affiliation
• YouTube Marketing
• Marketing Automation
  • CRM Integration
  • Customer Lifecycle Management
  • Email Marketing
  • Mobile & Social Marketing Capabilities
• Developing Digital Infographics Resumes

Tools Familiarization

Tools worth rupees 79,000+ are free available for the participants without being charged any extra charges.

• Facebook Ads
• Facebook Insight
• Google Analytics
• Keyword Planner
• LinkedIn Ads
• YouTube Analytics
• Google Trends
• UBERSuggest
• Google Ads
• SEMrush
• MOZ
• Twitter Ads

  

Assignments [ duration: 120 hours]

The Digital Marketing Master Course is designed in such a way that it provides a handful of learning assignments. At IIM Skills, the participants will get a weekly assignment after the online classes and the assignments have to be submitted by each participant before every next online class.

• Web Development: duration 15 hours

Under this, the participant was asked to purchase the Domain Name and Web hosting and then develop their website with WordPress.

• Micro Video Marketing: 10 hours

In this, the participants will learn how to do a video campaign by developing YouTube Studio. In this, the participants will learn the video campaigning technique through video content developments, tools management, and infographics management for the video marketing platform.

• Google AdWords: duration 10 hours

AdWords is the most important part of Digital Marketing through which one can do promotions. In this assignment, the participants will learn about doing ads on google and also master the paid ads at YouTube, Search, Display Network.

• Search Engine Optimization(SEO): duration 25 hours

SEO is the most important part of digital marketing for which all the participants will do live assignments for their website on-page and off-page SEO and do various assignments like keyword search, keyword density, competition analysis.

• Social Media Marketing: duration 15 hours

In this assignment, the participants will create a social media presence on Facebook pages, LinkedIn Business Profile, Twitter account, and master the social media tools.

• Affiliate Marketing: 10 hours

In this assignment, the participant will learn about affiliate marketing by signing up with multiple affiliate programs and focusing on earning $100 in the program itself.

• Email Marketing: 15 hours

In this assignment, the participant will learn to live email marketing using Mailchimp, Mailgun, and other platforms.

• Content Writing: duration 30 hours

Content is the most vital part of any website to rank your website in SERP one must have excellent writing skills. In this assignment the participant niche research, long and short tail keywords, blog writing.

Internship (optional)

IIM Skills internship is a non-paid virtual internship that is optional for the participants, those who choose to go for this has to qualify certain criteria, it’s a 3-month internship in which participant has to submit a minimum of 8 approved articles and a certificate is given for the internship to the participants.

Placement

As the world’s leading online institute, IIM Skills is approached by world-renowned organizations for hiring requirements for which IIM Skills supports their participants in scheduling the interviews with those organizations.

 

Alumni Review

1. Swathy Swaminathan, Assistant Manager (Research and Content at India Infoline Securities PVT. LTD. Mumbai)

       Very informative sessions, thank you, sir

2. Parineeta Gopal, Deputy Manager-Copywriter (Cox and Kings India)

All the sessions are informative with  in-depth coverage of each topic, thank you

 

 

upGrad Institute

upGrad institute started in the year 2015, the institute aims to give the best offline and online courses to the industrial sector. The courses at upGrad are designed in collaboration with many well-known universities around the globe to fulfil the needful.

The upGrad institute gives in-depth knowledge to their participants who got enrolled with the upGrad courses but also guides them in upgrading their hidden technical skills. upGrad institute joined hands with MICA, Ahmedabad, and designed the Post Graduate Certification in Digital Marketing and Communications to develop the best leadership qualities in professionals keeping in mind the global digital marketing world.

A little about Mudra Institute of Communications (MICA)

Mudra Institute of Communications (MICA), Ahmedabad is the premier Business Management Institute in the Asia-Pacific region started in year 1991, since then MICA has trained thousands of Business & Marketing leaders. MICA alumni include Kunal Jeswani, CEO of Ogilvy, Swati Rai, Basel Analyst at Societe Generale Global Solutions Centre.

Since then, MICA is fulfilling the requirement of professionals to many well-known brands, likewise Amazon, Axis Bank, Google, GroupM, and many more.

The designed course content of “Post Graduate Certification in Digital Marketing and Communication”, is a combination of traditional techniques and the latest marketing tools. It gives a thorough idea of how cutting-edge learning helps in developing global leaders not even in the digital marketing era but also in the world of business management.

 

Course Title: Post Graduate Certification in Digital Marketing and Communication

Duration: 5 months Base + 6 weeks per specialization

The program is designed to get a job or a growth to one’s career in the field of digital marketing or for those who want to elaborate their business on the digital marketing platform

• Freshers
• Typical Marketers
• Brand and Communication Manager
• Executives & Managers in Digital Marketing
• Marketing Professional & Sales Executives
• Entrepreneurs and Business Executives

 Tools

Tools are the most essential part of any business field, it enhances the quality of work and will make things ready for the market. Following are the standard tools a participant will learn in the digital marketing course.

• Google Ads
• Google Analytics
• Facebook Ads
• Hootsuite
• Buzzsumo
• Google Webmaster Tools
• Woorank
• Hubspot                                                                                                                                                                     
  

  Digital Marketing & Communication

In this program, the participant will learn to get an introduction with Marketing, Digital Marketing Funnels, and Metrics and thereafter choose any 1 from the 3 customized tracks.

 

• Executive Track:

  This is a 5 monthly course program through which a participant will learn Digital Marketing with the direct experience of 25+ tools and 5 certifications.

• Management Track:

  This is also a 5 monthly course in which the participant will build, run, and analyze the 4-month long multi-channel campaign.

• Leadership Track:

  A 5 monthly program supports the participant in developing and maintaining a Digital Campaign Calendar and develops SEM & SEO Audit Reports.

The course with its flexible feature gives a hand-full advantage of choosing the correct course module as per their interest and needs starting it from scholars to the business professional or entrepreneurs, besides the core program the participant can opt specialization module as per the need.

 

• Executive Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Creating a Blog: buying a Domain Name/WordPress web hosting and start web hosting.
• Search Engine Optimization: Introduction to Search Engine Optimization and its working techniques like Crawling, Indexing, and Ranking.
• Search Engine Marketing(SEM): introduction to Search Engine Marketing and its objectives achieved with SEM campaigns. How Ad auction works
• Display Marketing and Buying the ADs: searching different ad networks and their pricing models. Clarifying display ad campaign.
• Social Media Marketing:
  • Facebook
  • Instagram
  • Linkedin

Preparing social media progress report senior marketing management

• Email Marketing: introduction to email marketing, its type, and objectives*
• Content Marketing: content is the most important part of digital marketing a good quality content will give the best-desired result.
• Web Analytics: comparing Traditional Marketing Analytics with Digital Marketing Analytics
• Building Robust Marketing Strategy: creating a marketing strategy with channel mixing and content strategy.
• Soft Skills: growing quality communication skills as a digital marketer.

 

• Management Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Digital Marketing Team: understanding the wisdom of the Digital Marketing Team and its working
• Designing & Developing Web Owned Presence: understanding website visual elements to create better-landing pages to attract more conversions.
• Search Engine Optimization: SEO audit for the website to identify the gaps and suggest proposals to fill the gaps.
• Search Engine Marketing: keyword planning, Measuring, and Optimizing search Ad Campaigns.
• Display: A/B testing, Google Display Network
• Social Media Marketing: developing social media progress report to senior marketing management, analyzing the collected consumer data, and developing a comprehensive report for future marketing campaigns and strategies.
• Email, Remarketing Lead: building strategy based on lead scores.
• Content Marketing: preparing content types based on relevant Digital Marketing Channels and analyzing Content Marketing Metrics and Reports.
• Web Analytics: building custom dashboards for executive reporting.
• Building Robust Marketing Policies: building integrated marketing policies and content policies.
• Designing Digital Marketing Resources (Agency Vs. Team): the need for an agency.

 

• Leadership Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Digital Marketing Team: understanding the wisdom of the Digital Marketing Team and its working
• Designing & Developing Web Owned Presence: understanding website visual elements to create better-landing pages to attract more conversions.
• Search Engine Optimization: Introduction to Search Engine Optimization and its working techniques like Crawling, Indexing, and Ranking.
• Search Engine Marketing: developing an SEM plan
• Display: optimizing the display ad campaign
• Social Media Marketing: developing social media progress report to senior marketing management, analyzing the collected consumer data, and developing a comprehensive report for future marketing campaigns and strategies.
• Email, Remarketing Lead: building strategy based on lead scores.
• Content Marketing: preparing content types based on relevant Digital Marketing Channels and analyzing Content Marketing Metrics and Reports.
• Web Analytics: building custom dashboards for executive reporting and estimating customer lifetime value.
• Building Robust Marketing Policies: building integrated marketing policies and content policies.
• Designing Digital Marketing Resources (Agency Vs. Team): the need for an agency.

 

Specialization Course

• Branding & Communication

  • Brand Positioning fundamentals
  • Building a brand design
  • Execution of brand engagement strategy
  • Developing an integrated marketing communication strategy for your brand
  • Developing International Branding Strategies
  • Case Studies and Tools
• Social Media and Content Marketing
  • In-depth understanding of 3 C’s, Content creation, Customers, & Channels
  • Developing and Running Ads on Social Media
  • Managing Community
  • Case Studies and Tools
• Marketing Analytics
  • Using various Google tools to fulfil marketing objectives
  • Integrating Marketing Data and EDA
  • Anticipating Analytics and Decision Making
  • Case Studies and Tools
• Marketing Communications & Public Relations
  • Campaign Planning and situation analysis
  • Inventive Communications
  • Public Relations
  • Crisis Management

 

Fee details as per the program

• CORE PROGRAM & 1 SPECIALIZATION

1. DURATION: 6.5 MONTHS
2. FEE: INR 87,750.00 + 18% GST

 

• CORE PROGRAM & 2 SPECIALIZATION

1. DURATION: 8 MONTHS
2. FEE: INR 1,02,750.00 + 18% GST

 

• CORE PROGRAM & 3 SPECIALIZATION

1. DURATION: 9.5 MONTHS
2. FEE: INR 1,15,250.00 + 18% GST

 

• CORE PROGRAM & 4 SPECIALIZATION

1. DURATION: 11 MONTHS
2. FEE: INR 1,27,750.00 + 18% GST

 

MINIMUM QUALIFICATION: GRADUATE ( any stream)

Alumni’s Reviews

• Gourav Choudhari

Market Lead-Content and Communication iMerit:  I give 10/10 to the upGrad institute for designing the best digital marketing course along with MICA to fulfil the need of professionals around the globe in the field of digital marketing. The designed course is very well executed by the experienced faculty members in gaining cutting edge learning over the others. I offer my heartiest thanks to all my faculty member who guides me in attaining the hand-full skills for my future career growths.   

• Ankita Kumari

Digital Marketing Associate with group^m: Thanks a lot to all the staff members of upGrad institute who trained me and help me develop my skills to the best of my level for obtaining my first job as a Programmatic Marketer.

 

Comparison between IIM Skills VS upGrad taking several parameters into consideration

Indian marketing ecosystem has seen an aggressive boom with social media capturing many people along with the traditional mainstream media. This thing forces a thinking approach towards marketing behaviour globally, which makes the professional to be remain updated with the use of the latest techniques and fully skilled to achieve the desired results in the global market management. We can find the best institute in digital marketing with these findings.

Every day various new tools and techniques are coming into the market for which several institutes designed their courses as per the latest need and I went with a descriptive course analysis of IIM Skills and upGrad and also their fee structure.

Findings in the IIM Skills vs upGrad comparison show that both the institutes have started their journey almost at the very same time. IIM Skills has its own uniquely designed course curriculum and upGrad designed its digital marketing course in tie-up with MICA, Ahmedabad.

 

IIMSKILLS has plenty of assignments that give a thorough idea about the digital domain. In the same way, upGrad provides you with plenty of case studies to understand the digital domain comprehensively. Here are some findings of the best institute in Digital Marketing. The course content, The Fee Structure, The Expert trainer, The Internship, and the placement. All the elements are concluded with the Best Digital Marketing course.

 

 

Conclusive Suggestion for IIMSKILLS VS upGrad

Since the launch of Digital India, the digital industry has seen many job opportunities for freshers, professionals, and business entrepreneurs, but for this, they all need to be technically skilled to handle the pressure of digital marketing globally.

 

For having hand-full experience on technical skills there are many local and the global institutes are available in today’s time providing the best online course certification programs as per the current need, they may be free or paid too depending upon institute to institute.

 

Before going for enrollment, one must go for the demo classes being offered by these institutes so as they can be judged by the participant and also compare the different parameters so as it becomes easier to have the best and the correct decisions as per the need of your career growth. It depends on how the institutes meet your criteria and tick your checklists.

 

I hope my descriptive analysis of IIM Skills vs upGrad institute has helped you in taking the correct decision for your future growth. And, hopefully, you can decide on which one to choose as your digital training institute.