In the wake of digital marketing, SEO has emerged as a hot and desired skill. If you also covet SEO skills and have finally come up with a decision to enroll in an SEO course, you must be thriving to find the most suitable course. Thus, here we bring you the review of one of the most advanced and practically-oriented SEO courses. Grab a seat and a cup of coffee, and read on about the IIM Skills SEO Course Review. We are sure, by the end of the article, you will be in a good position to make an informed decision.
Now, before we roll up our sleeves to plunge into the IIM Skills SEO Course Review, let’s have a quick discussion about SEO. Feel free to skip to the next part, if you have a working knowledge of SEO.
What is SEO?
SEO stands for Search Engine Optimization. It involves working on varied factors to drive organic and free traffic to your website. In simpler terms, it is the art of improving your site’s visibility when people search for a query or term.
How Does Search Engines Work?
Search engines work in infinitely surreptitious ways. Broadly speaking, there are over 200+ factors that Google uses to rank pages on the Search Engine Results Page (SERPs).
Let’s break it up to learn how a search engine works. Fundamentally, search engines use 3 processes, namely:
Search Engines like Google or Bing set out crawlers or bots to crawl and collect information from the web. They discover and re-discover new sites or pages, updated content, changes to existing sites, or dead links.
Indexing is similar to bookkeeping in a library. In this process, the accumulated information is organized in the giant webserver to enable a super-fast response to search queries.
The ranking is the process used by search engines to place web pages on the SERP. As mentioned before, there are numerous elements that determine the place or position of a particular page on a search engine.
That reminds us of the famous writer’s joke. If you want to hide a dead body, mask it on the second page of Google. Why? Because no one visits the second page of search engines.
Check out the SEO courses in popular cities:
Moving along, let’s find out more about the importance of SEO.
Why is SEO important?
The paradigm shift in marketing to online marketing standards has made SEO more than ever important.
As per a study conducted by Search Engine Journal, 49% of marketers claim that organic search brings the highest ROI among all the digital marketing channels.
While that speak volumes of the impact of SEO on digital marketing, yet here we look at some more benefits of SEO:
- Optimized visibility that brings in more clientele.
- Nurture credibility and trust with the audience
- Increased website traffic
- Power-up user-experience
- Foster growth of the Brand
- Local SEO encourages traffic, engagement, and conversions
- influences buying cycle
- Cost-effective method
- Leads to increased ROIs
That’s all about the basics of SEO. Now, it’s time to take a plunge at the glorious institute offering phenomenal courses.
Unveiling IIM Skills Institute
In the ed-tech space, IIM Skills is a pre-eminent name for its efficient and competent courses. Headquartered in New Delhi, the institute has spread its wings and blurred the lines nationally and internationally. Counting the numbers, they have reached 35 countries and trained more than 25000 students. With a proven track record, IIM Skills is a leading name in online education providers.
The mission of this renowned institute is to provide world-class education at affordable pricing. And, truth be told, they have achieved it to a large extent. Moving along the same lines, they are in perpetual search of in-demand professional courses to fulfill the needs of professionals to upskill themselves.
One of the main reasons why IIM Skills prides itself and accumulates immense praises is the brilliant faculty. They are the real asset of the institute with expertise and experience to teach the subject matter. They are subject-matter experts and qualified as industry leaders in the market.
Courses Offered By IIM Skills
The prestigious institute is prevalent among the masses for its high-quality mastery-level courses. What makes them the best in the market is their full coverage- from basics to advanced wisdom. All the courses are exquisitely designed to cater to the needs of aspirants from all walks of life.
Unfolding the list of the courses, here we have:
Each of the courses is considered best in the market for its state-of-the-art techniques and ingenious learning methodology.
With an accelerated growth rate, the institute aims to launch new courses in 2022 and beyond:
- Data Science
- Artificial Intelligence
IIM Skills SEO Course
The Advanced SEO Course by IIM Skills is a masterpiece that is cut out for people with a verve to learn SEO best practices. The 4-week SEO training comes up with 16 hours of live lectures and 2 live projects. Besides, practical assignments and weekly assessments are a part of the program to provide enough hands-on learning.
After the culmination of the one-month course, there is a 2-month paid internship with a fixed stipend of 6K. The “Learn as you earn” approach makes it a coveted choice among the masses.
Continuing on the premises of curriculum, it embodies A to Z of the SEO world. The courseware is cut out into module-sized pieces for easy comprehension and quantifiable learning. Let’s unravel each of them one by one:
Module 1: Introduction to SEO
This introductory module orients about SEO, its types, its effectiveness in the world of digital marketing. Moreover, it familiarizes the time required by SEO to show valid results.
Module 2: Setting Up Niche
This module is a forerunner in the area of niche. Learn about the perfect niche for your website; understand website credibility, user interface, and user experience.
Module 3: On-page SEO
This is an eye-opener for all the on-page optimizations techniques beginning with keywords, meta descriptions, pillar content, image optimizations, canonical URL, redirects, and what not!
Module 4: Off-page SEO
Learn about backlinks, their types, and generating quality backlinks; more about content marketing strategy, Google my Business, Local SEO, Guest blogging, etc.
Module 5: Technical SEO
This particular module is technical and takes up all the intricacies of technical SEO. These include HTTP and HTTPS servers, CDN, XML sitemap, speed optimization, 301 redirect, 404 errors, permalinks, broken links, schema, internal and external links.
Module 6: Search Console
Beginning with the registration process of the search console to its benefits, usage, and implementation- all come under the umbrella of the Search console module. Among other things, it covers URL inspection, site coverage, site map, disavows links, etc.
Module 7: Google Analytics
Learn all about Google analytics, custom reports, audience geography and overview, acquisitions, and traffic behavior.
Module 8: Reporting in SEO
As the name suggests, the module takes up SEO reports- both weekly and monthly, and progressions.
Module 9: Bonus
Last but not the least, the bonus module endeavors to groom you for job preparation. Career planning, interview preparation, resume, etc come under this unit.
Prevalent Reasons to Choose IIM Skills SEO Course
The well-qualified expert mentors are the real gem of the institute. Not only are they subject matter experts, but also possess the requisite skills to impart education in a comprehensible manner. As a result, aspirants benefit the most from the course.
Absolute Live Virtual Training
Unlike other institutes that offer pre-recorded video lectures, IIM Skills tyrants the online ed-tech space. Why? That is because of their live interactive sessions where students are not only passive receptors of knowledge. They eventually participate in the learning process and acquire experiential knowledge.
With all the hustle-bustle in fast-track lives, taking out time to study becomes almost impossible. Whether you are a college student or a working professional, learning something new seems out of the league. To resolve this pertinent issue, IIM Skills provides flexible batches. You can learn at your own pace, attend weekend batches, and even request backup classes.
Online learning is no rocket science, especially with a user-friendly LMS. Learning Management System or LMS is a no-brainer, which anyone can use conveniently. All you have to do is log in, and all the resource material, tools, and recorded lectures are available in a systemized manner.
The new-age skills like digital marketing, SEO, SMM are all practically-oriented. Theoretical knowledge of these skills will lead you nowhere. Keeping that in mind, IIM Skills SEO Course is 100% practical-focussed with practical assignments, weekly assessments, case studies, and live projects. It makes the course a significant player in the market and justifies the IIM Skills SEO Course Review.
Additionally, the 1-month course is seasoned with a 2-months paid internship program. The stipend is fixed at 3K. In this internship program, you get to choose your specialization and get the working knowledge of the same. Whatever you learn throughout the program is put to use, thus accentuating your learning curve. Besides, this adds up to your portfolio and resume as well.
If all of that was not enough to convince you, the SEO program provides free tools worth INR 20K. The apparent tools in the toolkit are Google Search Console, Ubersuggest, KWfinder, GTMetrix, SEMRush, Backlink Auditor, and more.
Lifetime Access and Support
It is tricky to get all things settled up in the brain at once and forever. So, you might want to revamp your knowledge bucket. For that purpose, IIM Skills provide lifetime access to LMS. What it means is that you can simply log in and get access to recorded sessions, updated knowledge, and all the resource material.
The benefits don’t end here. The way they offer lifetime access; likewise, they provide lifetime support. In simpler terms, you can reach out to mentors for support, guidance, and aid at any point in your life. They will enlighten you with the best possible path at no extra cost.
What has made IIM Skills a globalized institute is its master certification, which is recognized all around the world. Post the one-month training program, you get to take an online-based MCQ examination, clearing which will accolade you with the Master Certifications. These certifications are a big plus to your resume and add stars to your LinkedIn profiles.
Placement and Interview Support
These skill development courses have one thing in common; they don’t end with the learning. In fact, the tail-end of the program is just the beginning of a career arc. That being the case, IIM Skills offers both placement support, interview preparation, and resume preparation. Thus, ultimately, getting you ready for the real-world market. Thus, it adds up more stars to the IIM Skills SEO Course Review.
Here are some of the top-rated companies that IIM Skills has trusted tie-ups with:
With a dedicated placement cell, IIM Skills provide placement support. More so, they brace you up for the threatening interviews. Along different lines, if you wish to set up your own SEO agency or website, they hand-hold you with all the necessary steps.
This section forms an integral part of the IIM Skills SEO Course Review. Why? That is because modern-age learning is incomplete without skill acquisition. Hence, in this section, we will discuss the requisite skills that you will embrace in this SEO learning program:
- Research proficiency: Thoughtful research is intrinsic to an effective SEO-based strategy. IIM Skills Advanced SOE course teaches you this art of proper research to get an upper hand over your competitors.
- Writing Prowess: This course polishes your SEO-writing skills for copywriting, social media marketing, SEO writing, and blog writing.
- Critical Thinking and Analytical Mindset: It brushes your inherent skills to analyze, determine, and resolve problems efficiently. Moreover, it arms you with the requisite analytical mindset to make rational decisions.
- Technical Skills: To make you a tech-savvy SEO specialist, the program ingrains HTML and CSS skills.
- Data Insights: You will learn to accumulate relevant data and turn it into actionable insights to maximize productivity.
- Learn to Adapt: SEO is an ever-changing field with new algorithms coming up time and again. Learn the techniques to keep abreast of the latest SEO trends and updates.
SEO fundamentals-check, institute knowledge-check, course awareness-check, inherent features-check, now it’s time to drill down the IIM Skills SEO Course Review. Let’s get started!
Alumna Reviews on the Course- IIM Skills SEO Course Review
In this section, we will have a look over the alumna reviews, who have taken the course and provide their relevant words for the new aspirants.
Surya Pratap Singh, an SEO Executive at EaseMyTrip summarizes the IIM Skills SEO Course Review as:
Another alumna, Aarti Bhasin, who is designated as SEO lead in Muthoot Finance Ltd, Bangalore appreciates the course in the following review:
Vinay Sharma, who hails from New Delhi, and is the founder of TheDigitalVerve is now successfully able to manage his website. He thanks IIM Skills in the following manner:
IIM Skills SEO Course Review
After witnessing the praiseworthy messages from the alumna, and thorough research about the course, we conclude the IIM Skills SEO Course Review. The course is a true benefactor for anyone with a zest to chip in their SEO skillset.
On a scale of 5, we would give them 4.9 stars. Why? Let’s go down memory lane. Qualified mentors, up-to-date curriculum, state-of-the-art teaching methodologies strengthen the core of the course. What makes it super-fun is the live interactive sessions with a tint of humor and lots of learning. The IIM Skills SEO Course Review doesn’t end here.
Another thing that makes it paradigmatic is that equal focus is laid on theoretical as well as practical learning. The theory adds up to your arsenal of knowledge, and practical exposure in terms of projects, assignments, and tasks reinforces your real-time learning.
While the courseware is engineered to suit the needs of people from all walks of life, the flexible batches even make it accessible. No one has to cut down their college hours or working hours. You can manage both with their customized SEO training. Not to mention, avail backup classes and class recordings at no extra penny.
Indeed, the true highlight of the program is the PAID internship. You can earn and learn side by side, and make way to jump straight into the industry.
Then, there are additional perks accounted for in form of free tools, resources, job referrals, interview preparation, etc. Nonetheless, learn about the SEO hacks and trends to outpace your competitors and stay ahead in the market.
Culminating the IIM Skills SEO Course Review, the course is highly recommended for anyone ushering SEO career, SEO agency, or management of their own website.
Frequently Asked Questions (FAQs) Related to IIM Skills SEO Course Review
Q1. Is SEO a good career?
Yes, SEO has emerged as a good career option, being the most in-demand career in the field of digital marketing. As digital marketing is rapidly growing, so is the demand for SEO professionals.
More and more organizations are hiring SEO professionals to amp up organic traffic, acquire qualified leads, and increase ROIs. Moreover, SEO opens up the doors to international organizations as well.
Q2. What is the best course on SEO?
The Advanced SEO Course by IIM Skills is the best course available on SEO. With innumerable benefits in terms of a paid internship, practical learning, and live projects, the program gives you a cutting edge.
Moreover, free tools, placements, interview preparation, and industry best practices (hacks) make it a one-of-a-kind course ideal for all SEO aspirants.
Q3. Is it hard to learn SEO?
With all the fuss about SEO, people often make it seem like a hard nut to crack. However, in reality, SEO is not simply exceptionally hard to learn. With zest and determination, anyone can master the aspects of SEO and get ranked.
Keyword research, competitive analysis, and derivation of actionable insights can lead you to win the long game. Patience and relentless determination are the key factors that can get you top-ranking places.
Q4. Can I learn SEO on my own?
Yes, you can learn SEO on your own. However, that will be a long process, plus you will not any certification to prove your knowledge acquisition. Thus, enrolling in a certification course program like the one offered by IIM Skills is always a better option.
Investing in an SEO program will assist you in learning comprehensively. Simultaneously, it will save a whole lot of time and save you from irrelevant facts.
Q5. Is SEO a long-term career?
SEO is a viable career option for long-term benefits. Today, all types of businesses covet online presence to do marketing, sales and drive traffic. At the same time, competition is shooting up, as a result, every business needs SEO experts to get ahead of the competition.
In the near future, digital marketing is expected to turn soar and SEO will become difficult. Hence, there will be an immense demand for SEO experts.
This brings us to the end of our IIM Skills SEO Course Review. We hope you found valuable insights and information pertinent to making an informed choice.
Even if there is a hue of doubt left in your mind, you can book yourself a free demo seat for the orientation session. Attend the session, learn about the teaching methodologies, and other factors before making a final call.
Nevertheless, you can even talk to a consulting professional and see if things fall into place.
On our end, we strongly recommend this particular course to reap the benefits of an unbeatable SEO career. Rest the decision lies in your hands. All the best!