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Top 10 Digital Marketing Courses in South Africa

Digital marketing has now become a mode of marketing that is essential for every business, organization, and institution. Digital marketing or online marketing has seen a heightened surge in recent times than offline or traditional marketing. It is now a highly preferred form of marketing due to being cost-friendly, time and resource efficient, also helps target a wide range of audiences which aids in direct engagement. If one is planning on studying digital marketing courses in South Africa, here is a recommended list of course programs one may consider.

 

List of best digital marketing courses in South Africa

 

In the times we live in today, we have access to things at the tips of our fingers. Literally! Ordering a box of mangoes on sale online might have been impossible for our ancestors in the prior century but not for us now. As society kept evolving so did, the way things were marketed to them saw a transformation.

Marketing too transitioned and evolved to fit in with the times, catering to the current generation’s needs and trends. Digital marketing involves marketing online through the world wide web in the contemporary digital age. These digital marketing campaigns involve targeting their potential audience which can then turn into future leads that create sales through the internet.

 

Following is the Compiled List of the Top 10 Recommended Places to Study Digital Marketing Courses in South Africa:

 

1. Digital Marketing Courses in South Africa by IIM SKILLS

First on our list of digital marketing courses is the well-rounded digital marketing coursework by IIM SKILLS. This coursework is crafted in such a way that students gain the total benefits of the digital marketing learning experience. Along with a top-notch curriculum crafted by industry experts, providing all-around theoretical knowledge, students also develop their practical skillset by engaging in one-on-one weekly assignments.

IIM SKILLS provides students with a stimulating framework with a two-month guaranteed internship program to apply their skills. Along with a master certification upon completion of the course by IIM SKILS participants also receive recognized certification from major social media platforms of Google, Facebook, and HubSpot.

Students here at IIM SKILLS are also granted lifetime access to the course materials. IIM SKILL’s wide board of satisfied alumni from around the globe working in major corporations, along with unrivaled course features to job placement support, makes IIM SKILLS one of the best digital marketing courses in South Africa.

 

Digital Marketing Course Curriculum/module: 

  • Introduction to digital marketing 
  • Web analytics 
  • Search engine optimization
  • Web development- WordPress 
  • Email marketing 
  • Inbound Marketing
  • Affiliate marketing
  • Social media marketing
  • Content writing and advanced blogging
  • Video marketing- YouTube 
  • Marketing automation
  • Media paying and buying
  • Online Reputation Management  
  • Search Engine Marketing (SEM)

 

Course Period: The digital marketing maser course presented by IIM SKILLS is for five months, where three months include live training and two months paid internship period. Students have access to the course material for a lifetime.

Course Cost: Those seeking to register for this master digital marketing course by IIM SKILLS have to pay 7,388.73 South African Rand.

 

 

Eligibility Requirements:

The digital marketing course by IIM SKILLS is open for fresher students looking forward to learning a new skill, working professionals seeking a better job prospect, or hoping for a career change. Marketing professionals can also take this course to be up to date with the latest market trends and demands.

Also, entrepreneurs who are expecting to launch their businesses may sign up for the course, to learn an economical, low-cost form of marketing where campaigns can be monitored and personalized. Those looking forward to being freelance digital marketers and not knowing where to begin may also register for this digital marketing course to gain insights. 

 

Planning to reach out to IIM SKILLS for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: +91 9580 740 740

 

Also Read: IIM SKILLS Digital Marketing Course Review

 

2. Digital Marketing Courses in South Africa by the University of Cape Town 

One of the African continent’s topped-ranked educational institutions, the University of Cape Town offers aspiring students a short course on digital marketing that is in touch with industry trends.

Students gain practical skills and further learn to apply them in the real world effectively, this course offers aspirants the opportunity to learn necessary technical skills like web development and analytics, paid forms of marketing, Seo, email campaigns, and other features. The digital marketing course offered by the University of Cape Town includes these core modules:

 

Course Curriculum/module:

  •  Introduction: digital marketing 
  • Web Design and Development
  • Web Analytics
  • Search Engine Optimization (Seo)
  • Online Copywriting
  • Online Advertising and PPC
  • Social Media and Web PR
  • Email Marketing
  • Mobile Marketing
  • Digital Marketing Strategy

 

Course Period: The course by the University of Cape Town is for ten weeks and is held through an online medium.

Course Cost:  To know about the course fees and other relevant details, use the contact information provided below to enquire about the costs from the University of Cape Town. 

 

Planning to reach out to the University of Cape Town for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: +27 87 551 8063

 

3. Digital Marketing Courses in South Africa by Oakfield’s College

Oakfield’s college offers those seeking to steer into digital marketing a short program certificate. At Oakfield’s college, participants of the program polish and upskill themselves. Students learn the fundamentals know-how related to the digital world of marketing and how to make their business or campaigns thrive by learning how to convert leads into probable customers in these social media-dominated times using marketing tactics taught in the program.

 

Course Period: The short course offered by Oakfield’s college is for ten weeks, with classes held twice a week with three hours for each class. 

Course Cost: Those opting for this short course on digital marketing by Oakfield college can choose to pay the course fees via two payment methods: 1) students pay the cash price of R9 740 before the course starts. 2) In this option students can pay in two terms where a 50% deposit of R5 090 must be paid before the course begins and the other 50% balance of R5 090 within four weeks of the course starting.

Eligibility Requirements: The course is open for all from all disciplines of life and across various professional qualifications which helps participants prepare for the world of digital marketing. 

 

Planning to reach out to Oakfield’s college for further details and updates, refer below for contact details:

Phone Contact: 012 361 0416 (Pretoria Campus)

010 591 7314 (Edenvale Campus)

021 850 0383 (Somerset West Campus)

 

IIM Skills Digital Marketing Course free demo invite

 

4. Digital Marketing Courses in South Africa by Blue Magnet

Fourth on our list of the best digital marketing courses is Blue Magnet. With a deep experience of over 45 years in the field of digital marketing, blue magnet offers a well-packed digital marketing course.

Blue magnet has made a name for itself as one of the leading trainers in digital marketing in South Africa by training over 3000 plus individuals. Blue magnet teaches students how to master technology tools and skills necessary for their journey of delving into the world of digital marketing. 

 

Course Curriculum/module:

  • Search Engine Optimization
  •  Google Ads 
  • Google Analytics 
  • Facebook Business Manager 
  • LinkedIn   
  •  Digital Marketing
  • Email marketing
  • video advertising

 

Planning to reach out to blue magnet for further details and updates. refer below for contact details:

 

Email Address: [email protected] 

Phone Contact: 
+27 83 578 3670
+27 82 963 2703

 

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5. Digital Marketing Courses in South Africa by Red and Yellow Creative School of Business

At the Red and Yellow Creative School of Business, students learn online from a refined partnership of excellent curriculum, tailored coaching, and constructive feedback. Red and Yellow Creative Schools of Business prepare pupils for real-life expectations required of them in a digital marketing world where they are needed to express their attained learnings.

 

Course Curriculum/module:

  • Digital Marketing Strategy:
  • Planning Digital Assets
  • Using Digital Assets
  • Speaking to Your Audience
  • Direct Marketing
  • Social Media
  • Online Advertising
  • Optimization

 

Course Period: The online mode of the digital marketing course by Red and Yellow Creative school of business is for a period of ten weeks held eight to ten hours per week. 

Course Cost: Participants studying this online digital marketing course by Red and Yellow Creative school of business are required to pay R16,500. as the course fees.

Eligibility Requirements: Planning to reach out to Red and yellow creative school of business for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: +27 872 273 283

 

6. Digital Marketing Courses in South Africa by Digital Business Academy

Interested learners at the Digital business academy can learn a comprehensive digital marketing course, targeting the various specifics linked to digital marketing. Engaging in case studies and interactive lectures students discern proficiency and how to use this newly learned sense of awareness in the world of digital marketing and business.

 

Course Curriculum/module:

  • Introduction: Digital Marketing
  • Digital Marketing Strategy
  • Digital Analytics with Google Analytics
  • Email Marketing
  • Display & Video Advertising
  • Paid Search with Google Ads
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Website Optimisation

 

Course Period: The digital marketing course by Digital Business Academy lasts for three days.

Course Cost: Those keen on learning this course from the Digital business academy have to pay R9000 as course costs.

 

Planning to reach out to Digital Business Academy for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: +27 21 203 5958 and +27 72 651 3320

 

7. Digital Marketing Courses in South Africa by the Digital School of Marketing

The Digital school of marketing provides those seeking to upskill themselves in digital marketing with a versatile range of courses. The courses are offered in three levels: basic, intermediate, and advanced. Focused on personalization, the Digital school of marketing seeks to make learning a course with them a custom experience for its students along with an around-the-clock support system.

The digital school of marketing is also accredited with the CPD certification services in the Uk which makes the course certificate globally approved. Students can opt for a digital marketing course from the following three levels or register for all three upon the prior levels’ completion:

 

1. A) Basic Digital Marketing Course 

Course Curriculum/module:

  •  Introduction to Digital Marketing
  • WordPress Introduction 
  • SEO and Web Analytics
  • Social Media Marketing
  • Content Marketing and Digital Copy Writing
  • Paid Advertising and Marketing
  • Advertising on Social Media Platforms
  • E-mail Marketing
  • Mobile Digital Marketing

 

Course Period: The basic digital marketing course by the Digital School of marketing is for two months on average.

Course Cost: This digital marketing course cost students R9900.

 

B) Intermediate Digital Marketing Course 

Course Curriculum/module:

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • Marketing Communication Concepts
  • SEO and Web Analytics
  • Social Media Marketing
  • Content Marketing and Digital Copy Writing
  • Writing Advertising Copy
  • Paid Advertising and Marketing
  • Advertising on Social Media Platforms
  • E-mail Marketing
  • Mobile Digital Marketing

 

Course Period: The intermediate digital marketing course takes an average duration of three to four months to complete.  

Course Cost: The intermediate digital marketing course costs R12650 for those interested in registering.

 

C) Advanced Digital Marketing Course 

Course Curriculum/module:

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • Digital Marketing Strategy
  • Content Marketing Strategy
  • Digital Copywriting
  • Defining your Audience
  • Writing Advertising Copy
  • Social Media Marketing
  • Managing a Social Media Community
  • Online Public Relations
  • Marketing Communication Concepts
  • Brand Contact
  • Brand Positioning
  • Supervise a technical project team
  • SEO and Analytics
  • Cookies and Tracking in Analytics
  • Email Marketing
  • Mobile Marketing
  • Paid Advertising

 

Course Period: The advanced digital marketing course may last for a period of six to eight months on average, students are granted more time if they require to complete the coursework

Course Cost: Those seeking to enroll in this course program have to pay R18150 as the course costs.

 

Planning to reach out to the Digital School of marketing for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: 0861 428 710

 

IIM Skills Digital Marketing Course free demo invite

 

8. Digital Marketing Courses in South Africa by AAA School of Advertising 

The AAA School of advertising offers a short course on digital marketing that gives participants a strong foundational understanding of the principle, techniques, tools, and strategies required to run a successful marketing campaign on the web and monitor the results it delivers.

 

Course Curriculum/module:

  • The connected digital world 
  • Managing digital marketing 
  • The Marketing mix- remixed
  • E-models
  • E-customers
  • Social media marketing
  • Designing: for a digital experience
  • Traffic building
  • E-CRM
  • E-planning
  • Online reputation management
  • Online metrics

 

Course Period: Students opting for the digital marketing course by AAA school of advertising study this course for two days in an online class mode.

Course Cost: Students opting for the digital marketing course by AAA school of advertising have to pay R 9,990 as course fees.

Eligibility Requirements: The digital marketing course by the AAA school of advertising has no prerequisite entry requirements in opting for the course.

 

Planning to reach out to AAA School of Advertising for further details and updates, refer below for contact details:

Email Address: [email protected]  

Phone Contact: 011 781 2772/3/4 (Johannesburg campus) 

021 422 1800 (cape town campus)

 

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9. Digital Marketing Courses in South Africa by RCM School of Excellence 

Planning to study digital marketing courses in South Africa, here at RCM School of Excellence, students learn from a team of professional’s experts enhancing their level of expertise by learning multi-disciplinary practical knowledge in the various sectors of digital marketing. 

 

Course Period: The course is for a duration of three months held on Monday to Thursday from 8:30 – 12:30 for offline on-campus mode. The course is for 6 months if wished to pursue an online professional diploma.

Course Cost: The course cost around R8 497.50 if one is opting for the online Professional Diploma in Digital Marketing course. One may inquire and opt amongst the various payment options and discounts available for the offline course.

 

Planning to reach out to RCM School of Excellence for further details and updates, refer below for contact details:

Email Address: [email protected]

Phone Contact: 011 867 6380  

 

10. Digital Marketing Courses in South Africa by IT academy

IT Academy in South Africa offers a digital marketing course aimed at beginners where students can benefit from one-on-one feedback, where students are assessed after every and this assessment can also be re-taken without additional cost.

 

Course Curriculum/module:

  • Marketing Essentials
  • Competitive Marketing Strategies
  • Brand Management
  • Essentials of Public Relations
  • Essentials of Public Relations
  • Marketing in the Digital Age
  • LinkedIn
  • Twitter
  • Instagram
  • Digital Marketing
  • Google Analytics
  • Facebook Business
  • Tumblr Blogging

 

Course Period: The digital marketing course offered by IT academy is for twelve months and can be pursued either in a full-time or part-time mode of study.

Course Cost: This digital marketing course costs R6 995.00 or R6 995.00 if paid in terms of R3 223.00 as a deposit and also in nine-month installments of R474.67. To know more about other details regarding cos reach out to the institute by the contact details provided below.

Eligibility Requirements: This course by IT academy requires no necessary eligibility criteria and is open to apply all from various levels of expertise and background.

 

Planning to reach out to IT academy for further details and updates refer below for contact details:

Email Address: [email protected]

Phone Contact: 086 166 3663 (head office)

 

Frequently Asked Questions (FAQs)

 

Q.1 What is the scope of digital marketing in South Africa?

Digital marketing has ever increased its scope not only in the country of South Africa but across the world. With the recent buzz for everything digital increasing day by day around the globe, South Africa is too not far behind. Ever since the onset of the pandemic, a lot of services have gone the digital route leading to an influx of jobs looking forward to hiring digital marketers. 

The possession of a digital marketing skillset fitting industry standards has now become essential if one seeks to pursue a career in the corporate digital marketing world. An average salary of a digital marketer in South Africa can be R300000 annually and monthly ranging from R 16,000 to R18,000.

Digital marketers are hired by various fields across different high-paying positions. Thus, the scope of digital marketing is infinite in today’s world where the Internet reigns supreme and will only continue to multiply as long as humanity has access to the world wide web.

 

Q2. What skills are required to become a digital marketer?

To become a proficient digital marketer, one may be required to keep updating oneself according to the industry trends or job requirements need to possess a combination of the following skills:

  • Technical marketing skills
  • Editing and copywriting 
  • Designing skills
  • WordPress 
  • Excel and google sheets
  • Email marketing 
  • Creative skills 
  • Search engine optimization
  • Social media marketing 
  • Problem-solving skills
  • Adaptability
  • Ability to multitask
  • Researching skills 
  • Google Analytics 
  • Networking skills
  • Communication skills
  • Analytical skills 

 

Q.3 What is the role of a digital marketer? 

A digital marketer is encompassed with a broad range of responsibilities in a business or organization. Some of the roles and responsibilities a digital marketer may have to carry out are as follows: 

  •  Traffic acquisitions
  • Managing social media traffics
  • Monitoring conversion rates
  • Running marketing campaigns
  • Executing marketing goals
  • Execute, maintain and manifest campaigns providing tangible results or return on investment
  • Run advertisements online 
  •  Check the advertisement’s impact on brand discoverability

 

Conclusion:

With booming demand for digital marketing skills worldwide, those seeking to build a career in the digital marketing field may require exposing themselves to relevant courses and additional educational qualifications. An increasing number of social media users and online media consumption in South Africa in recent years especially since the onset of the pandemic has also driven a surge in everything related to marketing online. Aspiring learners looking forward to studying digital marketing courses in South Africa can refer to our above-compilated list while being on the lookout for the perfect digital marketing course. 

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