Top 10 Digital Marketing Courses in Goa in 2021

This article is a sneak-peak into the best digital marketing courses in Goa. If you want to acquire this in-demand digital marketing skillset, then get yourself enrolled in one of these best digital marketing courses in Goa.

 

List of the digital marketing courses in Goa

 


Currently, we are living in a world which disregards the traditional method of advertising and marketing. This is due to the massive growth of social media which has changed the outlook of marketing. As goes the saying, “struggle for existence and survival of the fittest”, one must upgrade themself to stand out to attract potential opportunities and to gain a competitive presence. Learning the art of effective utilization of search engines, social media networks, content marketing, email marketing, and website marketing will ramp up one’s marketing strategy.

 

Goa is a land with scenic beauty, rich history, breathtaking natural beauty, and a mixture of cultures. It is a territory with the least population but a major tourist attraction due to the magnificent beaches, soothing green forests, gorgeous sunshine, and graceful waterfalls.

 

In today’s world, it is easy to find digital marketing courses in Goa both paid and free. The only issue is going through the trouble in search of the best course among the infinite number of courses. To clear up this problem, this article has specified the top 10  digital marketing courses in Goa that will help you to plan your study.

 

Before analyzing digital marketing courses in Goa, let us first have a wider and deeper look into the concept of digital marketing certification courses.

 

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Why Digital Marketing?  

 

To grow, one must upgrade and change themself to the current environment. Digital marketing is the promotion of one’s brand over the internet to connect with their intended end consumers. Though the mission and vision of each business vary, the ultimate goal is to reach potential customers. To do this, one must adapt to the modern methods of advertising that are through digital communication as the world is now connected through the internet. This explains the need for digital marketing in today’s era.

 

IIM SKILLS Goa Digital Marketing course invite

 

Types of Digital Marketing 

 

Search Engine Optimization 

 

Search Engine Optimization is one such strategy used by digital marketers to boost organic traffic (unpaid) to their website using several tactics like incorporating proper URLs, researching keyword competition, building links, updating content, and using catchy titles. To be successful in Search Engine Optimization, marketers research the terms frequently used by consumers and use those high-quality keywords to get a higher search ranking.

 

Pay-Per-Link

 

Pay-per-click is a modern method of digital marketing where the advertisers pay a nominal amount to the search engine whenever someone clicks their advertisement. Ads that are seen on YouTube and websites are pay-per-link advertisements.

 

Some of the popular ad platforms are Google Ads and Microsoft Ads. The marketer will be able to decide and choose whether he wants his ad worldwide or only for a particular locality. This is ideal and cost-effective since advertisers are required to pay only when a respective user clicks on their advertisement.

 

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Content Marketing 

 

As the term signifies, content marketing is writing and posting creative and valuable content about a product or service which the user intends to buy. Some other content like how-to videos and articles, case studies, instruction manuals, newsletters, and e-books creates a virtual link with the audience.

 

The main idea behind content marketing is to provide reliable information to the users as a result of which the audience trusts us and looks up to our opinion and information for their further needs.

 

Affiliate Marketing

 

A type of marketing to boost sales and revenue with the help of an influencer is called affiliate marketing. The influencer will promote products and services through advertisements and thereby earn a commission for their service. For both the brand and the influencer, it’s a win-win scenario. Various recognized companies like Amazon and eBay use this form of marketing to market and sell their products.

 

Social Media Marketing   

 

The use of social media platforms to promote a product or service to boost sales, brand image, and revenue is popularly known as social media marketing. A convenient mode of connecting with the desired audience is made possible through social media marketing. Social media sites like Facebook, Pinterest, Instagram, and a lot more provide some of the finest advertising opportunities.

 

Email Marketing 

 

Despite the advent of different and innovative modes of marketing, email marketing is still considered an effective technique. Through email marketing, one can not only sell products but also share facts, news, and upcoming offers. Sending mails in a personalized manner with the name of the recipient might increase the click-through rate. Moreover, customers will be able to adjust the mails according to their preference.

 

SMS Messaging 

 

Many companies and charitable groups target willing clients about new deals, services, and donation possibilities through text messages. During election campaigns, political parties use this marketing campaign to promote them and spread the good deeds done by them.

 

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Which Digital Marketing Strategy Is Best Suited for Your Business? 

 

One needs to choose a digital marketing strategy that will coordinate with the objective of the company. This decision will determine the success of the business regarding brand recognition, sales, or revenue recognition.

 

Before deciding on a strategy, an analysis regarding the demographics, product or service, cultural and social impact must be made. It is essential to select a suitable strategy that’s right for the business’s intended audience. If the target audience is youngsters, then it is preferred to opt for social media marketing tools like Instagram and Snapchat and if the target audience is old people then it is suitable to use Facebook.

 

Perks of Digital Marketing   

 

  • Convenience and cost are effective in comparison to traditional methods of marketing.
  • Through strong presence and frequent communication customer satisfaction and retention rate will increase.
  • Through proper channels of communication, the right and desired target audience could be reached as a result of which shopping will be made easier.
  • The rewards of your marketing campaigns could be easily measured through data analytics software and data metrics.
  • Posting attractive and qualitative content could boost customer loyalty as a result of which the brand recognition will shoot up.

 

The Top 10 Digital Marketing Courses in Goa in 2021

IIM Skills 

 

IIMSkills is a renowned online training institute in India and globally, offering top-notch courses in digital marketing. A big advantage is that this course is online so people from different countries can access and learn to boost their careers in digital marketing. The instructors are experts in this field. They go the extra mile to provide extraordinary training to their students to ensure that their pupils receive great education by providing them live online training.

 

They provide a strong foundation in digital marketing by training them for not just IIM Skills but also for various other major certification exams like Hubspot, Facebook Blueprint, and Google.

 

IIM Skills Course Curriculum:

 

  1. Web Development – 15 hours
  2. Social Media Marketing – 15 hours
  3. Micro Video Marketing – 10 hours
  4. Affiliate Marketing – 10 hours
  5. Google Adwords (SEM) – 10 hours
  6. Email Marketing – 15 hours
  7. SEO – 25 hours
  8. Content Writing – 30 hours

 

Special Features:  

 

Periodic assignments and assessments will be made to ensure that their students get trained practically and a 3-month internship (optional) is also provided post lectures. Lifetime access to recorded videos and materials is provided.

 

The students will be trained to work with various tools like Google Ads, Facebook Ads, Google Analytics, Ubersuggest, SemRush, Amazon, WordPress, and a lot more. Apart from this, the institute also guides its students in resume and interview preparation and also offers post-training support. If you are dissatisfied with their program, they will refund your money in full.

 

 

IIm skills Brand Partners 

The image states the trusted brand partners of IIM Skills

 

Reviews and Testimonials

Reviews and testimonials of IIM Skills digital marketing course

Must Read: IIM Skills Digital Marketing Course Review

 

Course Duration: 3 months

Course Fee: Rs.29,900 + 18% GST

Contact: +91 92110 99503

 

 Vedasys Pro 

 

Vedasys Pro offers a simple yet effective digital marketing course to people of all categories irrespective of age or degree requirement. Upon completion, the student will receive an SEO course certificate along with a digital marketing certificate.

 

Vedasys Pro Course Curriculum:   

 

  1. Introduction to Digital Marketing
  2. SEO
  3. Social Media Marketing
  4. Content Marketing
  5. Search Engine Optimization (On-page & Off-Page)
  6. Conversion Rate Optimization
  7. Pay Per Click Advertising
  8. Search Engine Marketing (Google Ads)
  9. Affiliate Marketing

 

Apart from this, they also provide training on website design recommendations, SEO audit techniques, website analytics, and a lot more. The course content is designed in such a way as to solve practical business problems in the marketing field.

 

An option to choose between daily 2 hours class for 5-6 weeks and weekend batch lasting for 3 months is made available. Interested people can choose their apt batch according to their convenience.

 

Vedasys Pro holds partnerships with several agencies and industries and so provides placement assistance to their members. Businessmen, start-ups, homemakers, marketing professionals, students and anyone desiring to start their freelancing career could choose Vedasys.

 

Course Duration: 30 hours/ 60 hours

 

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 Bootcamp 

 

Bootcamp digital marketing course in Goa is suitable for self-employed people who are desirous of building a strong digital presence, freshers preparing to start their career, and marketers who are hoping to expand and grow their Digital Marketing arena.

 

Bootcamp Course Curriculum: 

 

  1. Introduction to Digital Marketing
  2. Copy Writing
  3. Introduction to SEO
  4. Developing Objectives
  5. Smart Research
  6. Keyword Research
  7. Social Media Advertising
  8. Search Engine Marketing
  9. Google Analytics Tools
  10. Email Marketing – Mail chimp

 

This course trains an individual to come up with a basic digital marketing strategy and also will enable them to create and post appealing SEO-friendly content. Various techniques of advertising business through SEM and social media ads, website ranking, and a basic understanding of Google Analytics are assisted.

 

Course Duration: 1 month

 

 Digital Gurukulam 

 

This institute is known for offering the best digital marketing courses in Goa and is personalized uniquely to suit the needs of entrepreneurs, students, and working professionals and their course curriculum covers over 40+ topics.

 

Digital Gurukulam Course Curriculum: 

  1. Ethical Search Engine Optimisation
  2. Search Console
  3. Remarketing and Retargeting Training
  4. WhatsApp Marketing
  5. WordPress Website
  6. Display Ads
  7. Google Analytics Certification Training
  8. Online Reputation Management
  9. E-Commerce Website Development
  10. Google Ads Editor
  11. Digital Career Preparation
  12. SEO Moz
  13. Google Tag Manager
  14. Excel
  15. Online Media Planning & Buying
  16. Blogging
  17. Lead Generation
  18. Adsense
  19. Business Listings
  20. E-Commerce Marketplace
  21. Content Marketing
  22. LinkedIn Ads
  23. Video Ads (YouTube)
  24. SMS Marketing
  25. Mobile Marketing

 

Some of the notable features of Digital Gurukulam’s Digital marketing courses in Goa are 200+ hours of training to students by industry experts along with 70+ hours of practical learning. Both the learning program and the course curriculum is personalized which is an added advantage to the students. Aside from these, Digital Gurukulam also offers placement assistance to its pupils.

 

Course Fee: Rs.21,900

 

IIM SKILLS Goa Digital Marketing course invite

 

 DG Camp Goa 

 

DG Camp Goa is another top institute offering the best digital marketing courses in Goa that makes sure that their students gain practical experience and guidance from industry experts in the field of digital marketing. One distinguishing aspect of them is that they always update themselves with the latest trends and technology to be competitive in the industry.

 

DG Camp Goa Course Curriculum:

  1. Fundamentals of Digital Marketing
  2. Html CSS Javascript
  3. Search Engine Marketing
  4. WordPress and Website Designing
  5. Brand Reputation
  6. Social Media Optimization
  7. Content Marketing
  8. Live Campaign Creation and Monitoring
  9. Video Marketing
  10. Branding and Online Reputation Management

 

Their specialization in SEO, social media, marketing analytics, and content marketing will help their students to master the art of digital marketing through innovative and creative strategies.

 

Both online as well classroom training is made available to their students and weekly assessments and presentations are made to prepare their students for interviews. DG Camp also guides and develops the technical and communication skills of its students to transform them into professional individuals.

 

Course Duration: 1 month

 

 Viom Institute Goa 

 

Viom Institute Goa is an extraordinary institute offering digital marketing courses in Goa. With over years of experience, Viom Institute offers quality training at an affordable cost in an ambient classroom. They ensure that their students are trained on a scale of 360° in the best manner possible and so training from introductory level to an advanced level is offered.

 

Viom Institute Goa Course Curriculum: 

  1. On and Off-Page Optimization
  2. Google Algorithm
  3. Mobile Ads
  4. Blogging
  5. Google Search Console
  6. Quora Marketing
  7. Basic Graphic Design
  8. Search Engine Marketing
  9. Social Media Marketing
  10. Landing Page Optimization
  11. Mobile Ads
  12. Affiliate Marketing

 

One of the specialties of their course is that they provide 100% support and job assistance. Students will be trained to work with some of the advanced SEO tools. 100% job assistance is also ensured to their pupils. Advice and support on resume building, soft skill training, and interview training are also provided. Viom Institute’s digital marketing course is entirely project-based to improve their students’ skills. A demo class will be conducted initially to show their way and style of teaching.

 

Duration: 2 months

 

 Skill Studio

 

Skill Studio also specializes in delivering the best digital marketing courses in Goa. With a structured course and experts to coach students, they undoubtedly offer top-notch advanced live digital marketing training.

 

Skill Studio Course Curriculum:  

  1. Google Search ads
  2. Google Search ads
  3. Social Media Marketing
  4. Email Marketing
  5. Google Analytics
  6. Search Engine Optimization

 

Registering in this course will provide you with access to their videos, e-books, and a private VIP Facebook community. Learning digital marketing with Skill Studio will enlighten you about the complexities, trends, and simplicities of marketing online.

 

Course Duration: 1 month

Course Fee: Rs.8000/-

 

 Professional Learning Institute

 

Professional Learning Institute is a professional in the field of offering digital marketing courses in Goa, providing courses for beginners and professionals. The main areas for talent development are digital engagement and marketing technology.

 

Professional Learning Institute Course Curriculum: 

  1. Digital Marketing Strategy
  2. Influencer Marketing
  3. Mobile Marketing
  4. Google Analytics
  5. Content Marketing
  6. Freelance opportunities

 

Professional Learning Institute offers digital marketing courses at both associate level and professional level with different course curriculum. Apart from this, specialized courses in Social Media Marketing, Search Engine Optimization, Search Engine Marketing, and Google Analytics are also offered.

 

Course Duration: 3-4 months

 

Henry Harvin 

 

One of the finest institutes in digital marketing is Henry Harvin. Their course material is both qualitative and quantitative and is also designed in layman’s mode to suit beginners. Hours of live virtual training sessions along with Certified Advanced Digital Marketer (CADM) programs help to boost career, expand the business and financial status.

 

Henry Harvin also offers Google certified courses and multiple certifications from Facebook and an opportunity to work with renowned companies.

 

Henry Harvin Course Curriculum: 

 

  1. Webpage Designing
  2. Search Engine Optimisation (on-page, off-page, technical, mobile, social, and local)
  3. Search Engine Marketing
  4. YouTube Marketing
  5. LinkedIn Marketing
  6. Complimentary Unit – Resume Writing and Soft Skills Development

 

Special Features:

 

Students are given an option to choose between self-paced courses and live online classroom training according to their preference. 1-year golden membership of Henry Harvin’s digital marketing course provides recorded videos, projects and learning material is made available.

 

Apart from this, guaranteed internship, brush-up sessions, and placement support are also ensured. A hallmark of CADM will be affixed to your name post completion of the course. Henry Harvin also goes beyond and provides financial benefits like no-cost EMI at a 0% rate of interest.

 

Course Duration: 3 months

Course Fee:

Self Paced Course: Rs.11,250/-

Live Online Classroom: Rs.12,500/-

 

Frequently Asked Questions: 

1. What qualification is considered as a prerequisite to join digital marketing courses in Goa?

There is no such requirement. Any person who is keen to pursue a digital marketing course may register and learn. However, a basic undergraduate degree is preferred to get hired.

 

2. Is it possible to learn digital marketing strategies in a short timeframe?

To understand the basics of digital marketing, you’ll need at least three months. However some institutes may take longer periods, so ultimately the period depends upon the chosen institute.

 

3. Are there any free digital marketing courses? 

Yes, many online websites like Google, HubSpot, Skillshare, Digital Defynd, Udemy, and a lot more offer free digital marketing courses along with certifications.

 

4. Will I become an expert after the completion of the digital marketing course? 

No, one does not become an expert within a few months; it takes a lot of practice, hard work, and time before for an individual to become successful in this field.

 

5. What is a digital marketer’s starting salary?  

The average salary of a beginner digital marketer could fall in the range between Rs.3 Lakhs to 4 Lakhs per annum while for a senior digital marketer it could be between Rs.7 Lakhs to 10 Lakhs.

 

Conclusion: 

 

The digital marketing courses in Goa mentioned above are possibly the best institutes with years of experience and experts to assist in your digital marketing journey. With proper guidance from these professionals and regular practice, one can master the art of digital marketing.

 

Today technology and abundance of knowledge at the tip of our fingertips make it simple to learn various essential skills. So it would be wise to use these resources to build knowledge and to shape our career.

 

2 thoughts on “Top 10 Digital Marketing Courses in Goa in 2021

  • October 23, 2021 at 10:42 pm
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    Hello, I am Subhash. I am an education Counselor. I wish to switch my career in digital marketing as it would be good for the long run. I would like to do the Digital marketing course from the best institute. I really liked the course module of IIM skills, looking forward to join the course soon

    Reply
  • October 23, 2021 at 10:55 pm
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    Hi, I am Sanjay. I am a post graduate in Literature. I am willing to apply my writing skills in the marketing field. I am confused if I should opt for a digital marketing course or a content writing course.

    Reply

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