It would be correct if I say that it is an era of digital marketing. But was it 10 years ago? The answer is no. So the best way to cover the requirements for digital marketing professionals is to make oneself skilled in digital marketing. And to do so, we need to know the best digital marketing courses in Florida, USA. This article will help you to evaluate between institutions and pick the right one for you.
If you already have a basic knowledge of Digital Marketing, you should directly jump to the list of best digital marketing courses in Florida. But in case you are a newbie, let us begin with some understanding of digital marketing and what is expected from a Digital Marketing Expert.
What is Digital Marketing and Its Type?
Digital Marketing is a combination of these two words – Digital + Marketing, which explains its meaning. When we use digital channels and platforms to do marketing of any product or service with the intent of selling it, is simply known as Digital Marketing. Also, digital marketing involves making strategies following the target audience and then choosing which media is best suited keeping in mind the product and targeted customer base.
Digital Marketing is much more interactive as compared to normal marketing. There has been a tremendous shift in digital marketing thereby creating various job opportunities in Florida.
Digital Marketing Channels:
- SEO (Search Engine Optimization)
It is the effort that is being made by the marketer to optimize their web pages organically using keywords and various tools so as to get higher ranking in different search engines like google, yahoo, etc.
- SEM (Search Engine Marketing)
These are inorganic ways i.e through paid advertisements getting a higher Search engine ranking.
- Social Media Optimization
This is used for different social media profiles that any businesses have on numerous platforms such as Instagram, Facebook, Twitter, or Linkedin. Tools and techniques are used to optimize a profile to attract traffic to that specific social media profile thereby benefiting the business.
- Social Media Marketing
Here social media marketing focuses on paid ad campaigns and various sponsored posts. Social media platforms like Twitter, Facebook, and Instagram are used to create brand awareness using different posts, images, or videos.
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- Email Marketing
Email marketing is basically sending Emails to old as well as new prospective customers with the motive of promoting their product and improving sales and services. Many tools are available for creating such emails and even for generating responses.
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- Content Marketing
Creating online content such as blog posts, infographics, and videos keeping in mind specific target audiences. The main motive behind any such content is promoting products and finally converting them to potential clients.
- Affiliate Marketing
When we take the help of other websites or influencers to showcase our business in their content, in form of photos or videos such marketing strategy is known as affiliate marketing. Every time a lead or sale is produced, influencers who utilize affiliate marketing to promote other people’s items get compensated. Websites that sell goods from various well-known companies like Amazon through their affiliate programs receive millions of dollars each month in payment.
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- Influencer Marketing
It is when a marketer collaborates with some influencers on online platforms to market their own product known as influencer marketing.
Benefits Of Digital Marketing:
- Entry resistance is low – Very high capital is not needed to enter digital marketing. Thus we can say that digital marketing is very cost-effective than normal marketing.
- Measurable and Real-Time- Data and numbers can be easily checked for example the number of clicks can be known and even people who visited the site can be checked which is not possible in traditional marketing.
- Global Customer Reach- This is one of the best parts of digital marketing, different mediums, and tools are used and everything we post on the internet is global and within the reach of people at every corner of the world.
- It is a 24*7 marketing approach- in usual marketing, it is time restricted but with the internet, you can post ads, and blogs any time of the day even at night as nowadays people use their mobile phones and the internet at every time of the day.
- Provides Equal Opportunities
- Content focus approach is used
- Creates brand awareness
- Higher rate of return
What Does A Digital Marketing Specialist Do?
A Digital Marketing Specialist is expected to design as well as execute various online marketing practices. As demanding as this job is as is the growth opportunity for a Digital Marketing Professional. Some major responsibilities of a Digital Marketer include:
- Create and Execute Digital Marketing Campaigns
- Ad Copywriting & Content Creation
- Develop Visual Assets for Digital Campaigns
- Administer Websites & Publish Content
- Monitor & Optimize Marketing Campaigns
- Communicate Results to Leadership
- Study marketing trends
- Examine the prices and offerings of competitors.
- Select the ideal location for the advertisements.
- Choosing the right content according to your audience.
- Develop initiatives to produce content
- Online publication of digital marketing content
- Put email marketing tactics into action.
- Analyse online traffic
- Work on Google Analytics and social media
- Utilise SEO and other techniques to improve paid advertising campaigns.
- Report to higher-level authorities on the development and analytics of campaigns.
- Expand campaigns to increase ROI
- Track the budget and progress of the project.
- Performing market research that will help campaigns
- Conceive, carry out, and analyze experiments and conversion tests.
5 Best Digital Marketing Courses in Florida
There are numerous options for Digital Marketing Courses in Florida but here I am giving you the best options. Below you can find brief detail regarding Institutes, Courses offered, fees, and eligibility criteria. For more details, you can visit the official web pages of an Institute or can call and ask for the required information.
1Â IIM SKILLS
IIM SKILLS is a leading educational service provider known worldwide for its unique course structure and teaching methodologies. All IIM SKILLS’ courses are created to improve and develop the abilities needed for the position of digital marketing professional. Since the Institute offers online Live classes, you can attend the sessions from Florida or even if you don’t live in Florida.
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Course Name: Digital Marketing Course
Course Duration: 5 months ( 3 months live training + 2 months of Paid Internship)
Eligibility Criteria: Anyone interested can join this course
Course Fee: 360.99Â United States Dollar + GST
One of the unique points of IIM SKILLS is that course is structured in such a way as to give you complete practical knowledge, as required in any work area. Those who will be teaching you are industry experts with years of work experience.
Some key features of this program are:
- Lifetime access to course videos and learning materials
- Full knowledge of Internet Marketing tools given
- Paid internship to make you ready for jobs instantly
- Freelancing and job opportunities
- Interview support
- Certification and recommendation letter
- 24*7 support
Different Modules that are Covered Are:
Base or Core Module:
- Content writing and blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Data Analytics
Special Module:
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
A total of 120 hours is the duration for live sessions, which is systematically allotted between different topics. Tools that you will be learning to work with in this course are:
- Mailchimp
- WordPress
- WooCommerce
- Google Ads
- Uber Suggest
- Facebook Ads
- Google Analytics
- SEMrush
- Keyword Planner
- Toast SEO
As more and more people choose to enroll in digital marketing courses, it is crucial to offer top-notch instruction combined with workshops on soft skills development and resume writing. IIM SKILLS makes sure to deliver high-quality training so that you can become an assured digital marketer.
For companies of all sizes, IIM SKILLS offers comprehensive knowledge of the software and tools needed to develop effective digital marketing strategies. These gadgets can lessen manual labor and aid in time management. You will also learn about current developments in the digital world and industry insights from the IIM SKILLS digital marketing course.
Contact:
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2. USF MUMA College Of Business – University of South Florida
The Commission on Colleges of the Southern Association of Colleges and Schools has separately accredited each of the three institutions that make up the University of South Florida System, which is a youthful and adaptable system. In order to blend the business-practical approach with the intellectual rigor of academics, USF founded Executive Education.
Their programs are designed to close the present gap between what is currently practiced in industry and what we have learned through research and education. USF Executive Education aims to accelerate best practices while expanding faculty research possibilities by collecting best practices and collaborating closely with practitioners.
In the eight-module Digital Marketing Certificate Program, you’ll employ best practices from leading corporations to address real-world problems. You are guided through each stage of your trip by DM professionals. Develop your toolkit and your individual, customized digital marketing portfolio.
As they work through each phase with the assistance of qualified teachers and digital marketing experts, students can address problems from the real world and use strategies created by leading businesses. Students continuously construct their own toolkit throughout the course of the program, as well as a distinctive, individualized digital marketing portfolio. This program aids learners to:
- Develop a business-relevant strategy.
- Remove obstacles and cultivate a customer-centered innovation attitude.
- To unite their organization for the benefit of their consumers, and break down organizational silos.
- Learn about your customers’ needs and put ideas into practice.
Course Name: Digital Marketing Certification Program
Course Duration: 4 days of intensive hands-on training
Course Content: 8 modules
Module 1: Digital Strategy
Module 2: Why Client Insight is The Ultimate Guide for Digital Marketing
Module 3: Marketing Automation
Module 4: Content Marketing
Module 5: Social Media- Organic
Module 6: How to Drive Leads & Sales With Paid Search
Module 7: Data & Analytics
Module 8: Digital Transformation
For further syllabus, details visit their website and you can also download their brochure for full module and syllabus detail topic wise even in their brochure you can check the portfolio of the faculty members to know for yourself how renowned they all are and where are they working currently.
Contact Details:
Phone: 813-563-6229
3. FAU- Florida Atlantic University
Florida Atlantic University – FAU was founded in 1961 and is a public institution for higher education and research studies. FAU provides students with a transformative education founded on the idea that hard work and devotion are the keys to academic success.
Knowledgeable professors create a learning environment that equips students for success in all facets of life. FAU offers one of the best Digital Marketing Courses in Florida, like courses for undergraduate, graduate, and executive education levels. FAU digital marketing certification provides you with hands-on learning and experience and makes you capable enough to achieve tremendous growth in online marketing platforms.
The student will not only understand the theory underpinning realistic digital growth, but they will also engage in a variety of exercises to better prepare them for applying what they have learned.
Ebooks and study materials are provided to each student. Some books they provide are 42 Rules for 24-Hour Success on LinkedIn (2nd edition): Learning to Generate Results Using LinkedIn for Leads (ebook) by Chris Muccio (Author), and Peggy Murrah (Author). Faculty members include all industry experts with more than 15-20 years of experience in the field.
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Course Name: Certificate In Digital Marketing
Eligibility Criteria: Anyone with basic knowledge of Marketing can pursue this course.
Syllabus – SEO, Content Marketing, Social Strategy, Email Nurturing, Lead Generation, Competitor Analysis, and various other points are also covered.
Duration: 48 hours, 13 Sessions
Fees: USD 1995
Contact Details:
Phone: (561) 297-2366
Also, Check out
- Digital Marketing Courses in Texas
- Digital Marketing Courses in California
- Digital Marketing Courses in New Jersey
- Digital Marketing Courses in Kansas
- Digital Marketing Courses in NewYorkÂ
- Digital Marketing Courses in MaineÂ
4. Noble Desktop
It is founded in 1990, based in New York, US. The Noble desktop offers various programs online as well as offline. You will get the best Digital Marketing program here. 27 different courses are being offered by noble desktop. Course curricula and books designed by Noble Desktop are used by many schools and colleges.
There are many Digital marketing courses in Florida by Noble Desktop each having different course content, duration, and fees.
Some of these courses are:
- Digital Marketing Certificate Course
- Social Media Marketing Certificate Course
- SEO Bootcamp
- Google Analytics Bootcamp
- Google Ads Bootcamp
- Content Marketing Bootcamp
- Digital Marketing Strategy & Web Optimization
- Email Marketing Bootcamp
Both online live and classroom courses are available. For complete details of all the above-mentioned courses, visit the web page.
Key Features:
- Live and interactive classes
- Experienced and qualified instructors
- 1:1 mentoring session is provided
- Learn in small groups usually 8-15 students
- Upon compilation, you will receive a NY state Licensed certificate
- Practical skills are learned by working on real projects
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Course Name: Digital Marketing Certificate
Course Duration: 126 hours
Teaching Mode: Both classroom and online options are available
Course Syllabus: The Course is divided into 14 units to give you detailed knowledge of every topic.
Unit 1- Digital Marketing Strategy & Web Fundamentals
Unit 2- Content Marketing Bootcamp
Unit 3- Email Marketing Bootcamp
Unit 4- SEO Bootcamp
Unit 5-Google Ads Bootcamp
Unit 6- Google Analytics Bootcamp
Unit 7- Instagram Marketing Bootcamp
Unit 8- Facebook Marketing Bootcamp
Unit 9- LinkedIn Marketing Bootcamp
Unit 10- Youtube Marketing
Unit 11- Social Media Content Marketing: Blogs & Twitter
Unit 12- Tik Tok Marketing
Unit 13- Streaming for Social Media
Unit 14- Social Media Industry & Portfolio
Each unit is assigned a fixed number of hours to give a complete understanding of the subject matter.
Course Fees: USD 3995 which can be paid even in installments or you can get it financed too.
Contact Details:
Phone: (212) 226-4149
5. International Institute of Digital Marketing- IIDM
IIDM was founded in 1990 and is based in the USA. IIDM aims to equip people with the skills they need to succeed in the rapidly evolving digital world through a shift in mentality, a new outlook, and strategies that encourage imagination and creativity while also utilizing experience and being open to learning.
IIDM offers one of the best digital marketing courses in Florida which is globally accredited. Best Trainers from around the world are part of the International Institute of Digital Marketing, who are subject experts and have been working in the industry for a very long time. You can visit their website and read the profiles of all the trainers.
Course Name: Licensed Digital Marketing Masters
Course Duration: 3 Months
Course Syllabus:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
Course Fees: USD 1150
Some other Digital Marketing courses in Florida by IIDM are:
- Licensed Digital Marketing Professional
- Licensed Digital Marketing Expert
- Licensed Search Engine Marketing Professional
- Licensed Digital Marketing Specialist
Contact Details:
Email: support@iidm.world
USA (Toll-free): 1-(888) 471-9711
Europe (Toll-free): 1-(800) 652-4651
India: +91 9100492021
Middle East Phone: 1-(965)-9968-1871
Career Prospects After Digital Marketing Courses in Florida
With the advent of the growing digital age, where online is the new offline, digital marketing is one of the most promising jobs. Digital methods are increasingly used in marketing to reach a wide range of people worldwide. Making plans for a digital marketing career will give you access to the best possibilities, educational options, and competitive pay scales.
Florida is one such city that is highly paying digital marketers and many big companies are continuously hiring Digital Marketing Professionals. Some of the many posts a Digital Marketing Certification holder can undertake are:
- Digital marketing specialist
- Digital Marketing Coordinator
- Social media manager
- Social Media Specialist
- Content Marketer
- SEO Specialist
- Digital Marketing Manager
- Brand Manager
- Online Content Developer
- Business Analytics Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
 Salary Prospects
There are many profile jobs that are high paying, more the skilled and experienced you are more will be the package you will attract. Entry-level positions start at $45,000 per year while most experienced workers make up to $96,456 per year. On average digital marketing courses in Florida will help you earn around $55000 to $65000.
Frequently Asked Questions About Digital Marketing Courses in Florida
Q1. Who can do a Digital Marketing Course?
Ans. Digital Marketing Courses in Florida can be done by anyone interested in making Digital Marketing their profession. Generally, a 10+2 passed is needed for certification and diploma courses whereas graduation is required to pursue a post-graduate program.
Q2. What topics are covered in Digital Marketing Courses in Florida?
Ans. In a Digital Marketing Course detailed explanation regarding various types of
Digital marketing is covered:
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Search Engine Marketing
- E-Mail Marketing
- Web Analytics
- Inbound Marketing
- Video Marketing
These are just a few topics that are included in Digital Marketing Syllabus. You can check the complete details in articles or on institutes webpages.
Q3. Which mode of learning Digital Marketing is better?
Ans. Both modes of learning have their own benefits and disadvantages. It is an individual decision that you must make based on timings and your current location. Some renowned institutes are located in selected cities and learning from them the online option is going to be the best. As you can learn while living in your own city in your comfort.
Q4. What are the fees for Digital Marketing Courses in Florida?
Ans. Different institutions have different fee structures based on the type of course and durations. Fees usually vary from USD 450 to USD 5000.
Conclusion
In this article, I have given a very precise description of Digital Marketing, and its scope so that after reading you will be clear with what is Digital marketing and how is it helpful in your professional life. Finally, here I have done specific research for institutes in Florida and thereby written details information for the best Digital Marketing Courses in Florida. To have a successful career in Digital Marketing, knowledge, and skills are required, which is only possible through some reputed institutions. I hope you will find this article useful in making a wise decision. Happy reading, Thank you.
