We are living in a rapidly progressing era where technology is playing an essential part in our day-to-day lives. Everything has become easy from connecting people to getting any information. Reaching customers digitally and enhancing your brand through it has become a key role in creating success for an organization. Digital marketing helps advertise a brand or product in the eyes of its customers and progresses the growth of a business. If you are considering a career in digital marketing, must enroll in the listed digital marketing courses in California.
What is Digital Marketing?
Digital marketing refers to the use of online platforms for advertising and running campaigns by a company for its brand or product. It uses different forms of multimedia like videos, graphics, etc. to reach its customers through its digital gadgets like phones, tablets, etc.
Traditional forms of marketing differ from digital marketing. The traditional form of marketing was more prevalent before the invention of the internet. It uses offline sources of advertising through newspapers, television, radio, etc. this form of marketing is especially useful when reaching customers in rural or remote areas where online mode is not so popular.
What is the Scope of Digital Marketing?
With the increasing usage of online platforms, their scope in the future has exponentially increased. It is continuously evolving with time and is growing at a fast pace.
- It helps in targeting the right audience easier and faster. Many factors affect the target audience such as age, location, gender, etc. it helps in gathering real-time data to thoroughly understand what customers are demanding and what are their tastes and preferences. It also helps existing customers by modifying resources according to their needs. Advanced courses are emerging in this field.
- Data analysis plays a huge part in it. Social media platforms have made advertising easy. They provide real-time data on how people are reacting to a post, what is trending, what is click-through rate, how they are engaging, etc. this has given rise to a new profession of data analytics which is surging in demand.
- The increase in social media platforms has raised the number of social media influencers. People trust those with whom they can get influenced or with whom they can resemble themselves. Promoting a brand or product is more successful like this than old forms of advertising where mainly celebrities used to do it.
- More and more people are finding it easier to connect through videos instead of reading a text-based advertisement. In this fast-paced world where promoters fight to get the attention of their customers, video helps them to establish the required connections with them. Creating catching content and meaningful videos can be a game changer.
- How do advertisers gain data about the reactions and preferences of their customers? They do it with the help of artificial intelligence. Those familiar with how AI works can help the promoters in understanding their customers’ choices better. Giving personalized experiences to customers in their buying process is done with the help of programmatic advertising.
- Augmented reality and virtual reality can help certain companies by providing a real-time experience of their brands and products to their customers. As only a few companies have established it. In the upcoming days, more and more companies will try to implement it, increasing the demand for users in augmented and virtual reality.
Advantages of Digital Marketing
- Traditional marketing is time-consuming as it can take a whole lot of manual labor from creating an advertisement to making it reach the customers. It can also be cost-consuming with little scope for engaging the public in far geographically. Digital marketing has solved this problem by allowing small or large businesses to reach audiences internationally and nationally. The online store is just a click away from the reach of customers which was not possible through traditional marketing.
- Digital marketing turns out to be cost-effective as compared to traditional marketing. In Traditional marketing, there is a cost involved from printing ads to all the distribution channels involved. There are many kinds of marketing methods in digital marketing which a business can choose according to their business model to advertise their product. It allows a business to reach a large audience at minimal costs.
- It is easy to learn how to use digital marketing in a business. Many tools used in it are user-friendly, helping a person to use it smoothly without any disruption. Many complex tools can be used according to a business model and advertising strategies. It just differs from business to business.
- Every kind of audience has its requirements. Every campaign or ad will not work best for every customer. Digital marketing helps in reaching customers according to their needs and choices making efforts to advertise land in the right places. Demographics through social media, use of SEO and PPC, etc., allows a business to closely watch what is trending and then target the right audience.
- Digital marketing has provided options for various types of content that a business can produce. Unlike traditional marketing, advertisement in digital marketing is not concentrated on a few modes. An advertiser can modify the type of content consumers engage in by monitoring responses toward the content they create. Blogs, articles, videos, photos, webinars, etc., Have increased the opportunity for a business to engage with a large audience.
- In traditional marketing, it is not easy to understand how much a consumer can engage with a product or brand through advertising. But digital marketing has made it easy as data from when a consumer clicks on an ad to their decision to buy everything gets available helps a company to understand their needs and wants for constructing a loyal consumer base.
Career Roles in Digital Marketing
1. Social Media Manager
Social media management plays a crucial role for many businesses in their overall marketing activities. How a business appears on social media platforms, what type of content they produce to engage with its customers, how they are reaching its target customers etc., are all managed by social media managers. They are responsible for planning, creating, and organizing content for a business. They specialized in creating specific content targeting specific groups of people.
2. SEO Manager
Every second, thousands of websites are created on the internet. Search engine optimization plays a crucial part in how a company wants to rank and appear when someone searches keywords as per their needs. SEO managers thoroughly understand what is trending on the internet, how to optimize their websites and social media pages so that they can be ranked better, and they make sure that a visitor on any of their web pages can be turned into a customer.
3. Copywriter
Any advertising medium is less influential if it does not contain proper words to persuade or motivate its audience to take a course of action. Copywriters are people who craft and write for companies according to the audience they want to reach. Every blog, social media post, any sentence you see on a website, etc., is written by copywriters. They try to help their audience to solve a problem they are trying to find.
4. Web Developer/Designer
Web developers are navigators and creators of a website for a company. They make sure a website is functioning smoothly without any interruption so that it can provide a better experience of surfing to its audiences. They are also responsible for creating a website that is visually appealing by collaborating with designers and other developers. They make sure the website is navigating properly and any troubleshooting problem is solved as quickly as possible.
5. Email Marketing Specialist
The mode of communicating with people through email has become an important way of communication. Email market specialists are responsible for creating compelling emails to communicate with their customers. They create many types of mail marketing campaigns and monitor them from time to time. They make sure to maintain a mail database for future campaigns. They are responsible for creating graphical mail ads and monitoring their response and progress.
6. Content writer
If writing is what you enjoy then this role may fit perfectly for you. Content writers write different types of content in the form of articles, blog posts, etc., for companies so that they can convey the message and purpose of a brand or product effectively. They create such content which engages the customer throughout the sales cycle and serves the goal of increasing the consumer base for a company.
7. Search Engine Marketing (SEM) and Pay-per-click (PPC) Experts
Search engine marketing is a way of advertising using search engines by using keywords that may help their advertisement appear in front of their targeted customer. It makes businesses grow and help in their sales. SEM is an umbrella in advertising and PPC falls under it.
PPC is an online advertising model where a business has to pay a fee every time someone clicks on their ads. If a company can turn visitors to a website into more customers concerning the fees paid then this model can generate a good return on investment.
Digital Marketing Courses in California
1. Master Digital Marketing Courses in California by IIM SKILLS
IIM SKILLS first originated as an educational blog. They launched their first official educational program in content writing master course. They aim to provide top-notch courses with affordable prices that can be accessed at one’s own pace. Their digital marketing program is a comprehensible training course that has been curated by industry experts.
The course is a combination of both theory and more of practicals to enable the students to work on real-world projects. Anyone who is keen to learn in-depth digital marketing should choose IIM SKILLS digital marketing course.
Modules of Digital Marketing Course:
- Introduction to digital marketing
- Web development at WordPress
- Search engine optimization (SEO)
- Search engine marketing (Google Ads)
- Email marketing
- Inbound Marketing
- Social media marketing
- Integrated digital marketing strategy
- Web analytics (Google Analytics)
- Online reputation management (ORM)
- Content writing and advanced blogging
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing automation
- Digital infographics resume creation
Features of this course are:
- It is a 5 months comprehensive program including 2 months of paid internship.
- It is an online program.
- The cost of this program is 487.41 Canadian Dollars.
2. Digital Marketing Courses in California by University of California Riverside- Extension School
It has been ranked in the top 15 public universities in the United States. It is counted in the top 1.3% of universities worldwide. With more than 26000 students and a faculty of more than 1100 people, their motive is to launch a new generation of innovative thinkers.
It is Divided Into Three Courses:
CORE: which consists of 6 sub-courses. It requires a minimum of 23 academic units.
REQUIRED: which consists of 8 sub-courses. It requires a minimum of 12 academic units.
INTERNSHIP: this consists of an internship analyzing an American workplace. It requires a minimum of 12 academic units.
In This Course You Will Learn the:
- Different strategies of management
- Various techniques of social media and marketing with how to produce audio and video
- How WordPress, SEO, and other marketing tools are used in marketing strategies
Features of the Course Are:
- This course is a full-time postgraduate diploma program.
- It is an on-campus program.
- The duration of this program is 8 months.
- The cost of this program is 16,661 EUR/ ₹1481699.
3. Digital Marketing Courses in California by UC Berkeley Global
This is a department of Berkeley Global that provides short-term professional courses to international students who want to study the curriculum from where they are staying. They provide certificates but not degrees. This program will provide you with in-depth skills and learning for your career advancement.
Features of the Course Are:
- The duration of this program is from 1-6 semesters.
- The pace of this program is both full-time and part-time.
- It is an online course.
- The cost of this program is USD 3,680/ ₹299645.
- Marketing Management BUS ADM X460.1 or equivalent is required.
- Proficiency in Excel spreadsheets is required.
- A bachelor’s degree is recommended.
4. Digital Marketing Courses in California by Yale School of Management.
This is a course by Yale School of Management Executive Education which provides an integrated curriculum in close ties with Yale University. With the collaboration of GetSmarter, they provide online courses which are filled with in-depth technical skills and knowledge both for working and nonworking professionals.
Modules of this course are:
- Frameworks for generating customer value
- Paid Media: Advertising that reaches customers
- Owned Media: Impactful content marketing
- Social media: Listening, promotion, and engagement
- Expanding value using mobile technologies
- Using analytics to innovate
- Organizational considerations for digital transformation
- Digital marketing, regulation, and the future
Features of the Course Are:
- The duration of this program is 8 weeks.
- It is an online program.
- The pace of this program is part-time.
- The cost of this program is USD 2,600/ ₹211524.
5. Digital Marketing Courses in California by MIT Sloan School of Management
MIT School of Management is situated in Cambridge, USA. They aim to introduce practice and innovative lessons which learners can easily apply in real-world settings.
Modules of this course are:
- Understanding the Digital Marketing Channel Mix
- Implementing Integrated Digital Marketing
- Understanding Predictive Analytics and Predictive Marketing
- Interpreting Data for Predictive Modeling
- Optimizing Return on Investment (ROI)
- The Future of Integrated Digital Marketing: Video, Mobile, and AI
Features of the Course Are:
- The duration of this course is 6 weeks.
- It is an online program.
- The pace of this program is part-time.
- The cost of this program is USD 2,800/ ₹227795.
Also Read:
- Digital Marketing Courses in Australia
- Digital Marketing Courses in Texas
- Digital Marketing Courses in Alaska
- Digital Marketing Courses in New Jersey
- Digital Marketing Courses in New York
- Digital Marketing Courses in North Carolina
6. Digital Marketing Courses in California by Contemporary Technology University
Contech University has been in the education industry for about 15 years. They have educated more than 45000 students till now. They provide professional courses mainly in digital marketing, machine learning, artificial intelligence, and data science. Their goal is to equip students with modern technologies and innovation to solve complex problems.
The curriculum for this course includes:
- Digital marketing foundations
- Consumer behavior in a digital world
- Branding in digital marketing
- PPC marketing
- Search engine optimization (SEO)
- Content marketing
- Social media marketing
- Data-driven marketing and data analytics
- Digital strategy
- Capstone project in digital marketing
Features of the Course Are:
- The pace of this program is part-time.
- It is an online program.
- The duration of this program is 1 year.
- The cost of this program is 18,000 EUR/ ₹1593054.
7. Digital Marketing Courses in California by Simplilearn
It was founded in 2010 and is based in San Francisco, California. It is an online Bootcamp that focuses on providing world-class training and skills to its learners. They provide courses from leading universities, world-class trainers, and top corporations to help their students build their careers.
Courses included in this are:
- Mastering SEO, Content Marketing, PPC, and Digital Analytics.
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) program
- Advanced Social Media (with Facebook Blueprint Voucher)
- Digital marketing Capstone
Features of the Course Are:
- The pace of this program is part-time.
- It is an online program.
- The duration of this program is 11 months.
- The cost of this program is ₹64,200.
8. Digital Marketing Courses in California by The New School
The New School is located in New York, USA. They provide courses and certificates from top practitioners for learners of all ages. They mainly have certificate programs and executive education.
Courses covered in this program are:
- Fundamentals of digital marketing and communications
- Social media marketing
- Programmatic, Mobile, and Native Marketing
- Digital Marketing Campaigns
Features of the Course Are:
- The pace of this program is both part-time and full-time.
- The mode of this program is online.
- The duration of this program is 2 semesters.
- The cost of this program is USD 2,780/ ₹226908.
9. Digital Marketing Courses in California by North Dakota State University
NDSU has been listed in the Top 100 public universities in the USA. It is a technology-driven university and excels in finding innovative solutions in the sector of agricultural sciences, psychology, and social sciences. It offers over 100 undergraduate majors, more than 50 doctoral programs, and more than 80 master’s degree programs.
The curriculum of this program is:
- Creating and Marketing Innovations
- Marketing Analytics and Customer Intelligence
- Digital Marketing
- Integrated Marketing Communications
Features of the Course Are:
- The pace of this program is full-time.
- Its mode of study is online.
- The duration of this program is 9 months.
- The cost of this program is USD 568/ ₹46316.
10. Digital Marketing Courses in California by Martinsburg College
Martinsburg College was first opened in New York then it has been based in Martinsburg, WV since 2006. Martinsburg College is accredited by the Distance Education Accrediting Commission (DEAC). They aim to provide high-quality distance learning programs.
The Curriculum of this course includes:
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC) advertising
- Conversion Optimization
- Web Analytics
- Content Marketing
- Email and Mobile Marketing
Features of the Course Are:
- The pace of this course is both full-time and part-time.
- The mode of this study is online.
- The information on the cost and duration of this program can be requested from the provider.
FAQs About Digital Marketing Courses in California
● Does Digital Marketing make a good career option?
According to a survey by CMO, there is a prediction that marketers will allocate 57% of their total budget to marketing activities and will increase their spending by 16%. Over 63% of the world population uses the internet daily making the increase in demand for digital marketing professionals. According to LinkedIn, digital marketing professionals are in the top 10 list of candidates most sought after by employers.
● What is the salary range after learning digital marketing courses in California?
There are many roles one can learn in digital marketing. Salary range will differ from role to role and years of experience. The salary range for a digital marketer in India is from ₹0.3 lakhs per annum to ₹ 9.2 lakhs per annum with an average of ₹3 lakhs per annum. The salary in the US for a digital marketer ranges from $36,139 per year to $100,511 with an average of $60,269.
● What are the eligibility criteria for doing digital marketing courses in California?
In India, one must complete His/her graduation from any recognized educational institution in any discipline before undertaking any digital marketing course. For an international student who wants to study digital marketing in the US the eligibility criteria are:
1. They must have a 4-year bachelor’s degree in the relevant course.
2. There must be proof that they are proficient in the English language.
3. They have graduated with a minimum of 75% marks.
