white-IIMSKILLS-logo

Join the World’s Most Respected

Digital Marketing Course by IIM SKILLS

Table of Contents

Top 8 Prestigious Digital Marketing Courses in Canada

Digital marketing is at its crest right now, and individuals are actively learning how to use it to promote their goods. One can sell their products via the internet by selecting the appropriate keywords and following proper analytics. There are numerous resources accessible all over the world for learning about digital marketing. In this article, we will learn about the best digital marketing courses in Canada.

 

List of best digital marketing courses in Canada

 

Our world is gradually transitioning toward the digital era. The activities we have been doing daily have entered a digital phase. Global digitalization has made shopping, banking, dining, trade, and travel easier. Online shopping, trade, and banking have made our lives considerably easier than they were previously. As with other activities, marketing has now been digitalized, thus the time has come to take it to the next level. The utilization of digital marketing allows us to sell anything via the internet.

 

What is Digital Marketing?

Digital marketing is the process of promoting goods and products online in order to interact with end customers all over the world. More customers have reached there in a shorter period. SEO (search engine optimization), SEM (search engine marketing), social media marketing, mobile marketing, affiliated marketing, content marketing, and e-mail marketing, are all forms of digital marketing. Through the use of the above-mentioned formats, one may simply reach out to the target customers.

 

Why is Digital Marketing Important?

Digital marketing is widely used all over the world, the major importance of digital marketing is given below,

  • To ensure that the product reaches the maximum number of clients throughout the world,
  • To overcome the market capturing difficult market conventional marketing methods,
  • It is easier to create a new market, generate leads and  create a brand using digital marketing,
  • It maximizes the profit earned through online sales when compared to offline.
  • Learning digital marketing helps you to do the self-marketing for your brand.

 

Digital Marketing Tools

To efficiently perform digital marketing, mastering a few tools is mandatory.

  • Analytics tools to perform data analytics
  • Writing tools to promote content writing 
  • SEO tools for proper website optimization
  • Lead capture tools
  • PPC tools to generate more clicks.

 

Career Opportunities for Digital Marketing

Digital marketing has several well-paid career options. Professionally certified in digital marketing creates multiple job profiles for a person and freelancing can also be done for wide exposure.

 

The List of Job Profiles Includes:

  • Digital marketing executive
  • Marketing Manager
  • SEO marketer
  • Web developer
  • Content Creator
  • Social media marketing executive

These are a few available job profiles for a digital marketer, there are many other opportunities available in this field. The average salary package for a digital marketer in India ranges from 3,00000/- pa – 5,00000/- for beginners and from 9,00000/- pa -00/- pa for experienced candidates.

 

English Proficiency Requirements for Overseas Universities

When you plan to take up any course abroad, each country has certain criteria for language proficiency and they will move the application forward only when it satisfies all the required criteria. The most commonly asked English proficiency test lists are given below,

 

  • IELTS – International English Language Testing System
  • TOEFL – Test Of English as a Foreign Language
  • PLT – Pearson Language Test
  • GRE – Graduate Record Examination
  • CAEL Assessment – Canadian Academic English Language Assessment.
  • Cambridge English Advanced
  • TOEIC – Test Of English for International Communication
  • iTEP – International Test of English Proficiency.

 

You may also be interested in Creative Writing Courses in Canada

 

This Article Will Explore the Most Popular Digital Marketing Courses in Canada

 

1. IIM SKILLS:

 

IIM SKILLS provides the best quality digital marketing courses all over the world. Students from any part of the world can take up this course through online mode and they will be assisted by all means throughout the course duration. They provide guaranteed job opportunities and 2 months of dedicated internship. The course provided here is well-structured and covers prominent topics in digital marketing. IIM SKILLS is the highly recommended place for digital marketing courses in Canada.

 

More Details About the Course Are Given Below,

 

Course NameDigital Marketing Course
Duration5 Months (3-month classes + 2-month internship)
Fee Structure
576.78 Canadian Dollar + GST
IntakeAnytime in a year
Program Overview
Eligibility
Delivery FormatOnline 
CertificationMSME and IIM SKILLS certified 
ProjectsWeekly projects and assignments will be provided
LocationWorldwide 

 

 

Also Read: IIM SKILLS Digital Marketing Course Review

 

2. York University:

 

Canada’s most renowned and highly-rated university is York University. The University is ranked 18th out of all Canadian universities in the most recent rankings. They provide cross-functional expertise, career-specific training, and a frequently updated curriculum to give students broader knowledge.

To ensure that students from diverse cultures can collaborate effectively, the university offers classes in a cohort delivery format. Every year, this specific university welcomes new students from more than 50 different countries. The information below includes course specifics, a cost schedule, eligibility requirements, and more.

 

Course NamePost Graduate Certificate In Digital And Content Marketing
Duration8 Months
Fee Structure
  • $6,599 for domestic students
  • $15,199 for international students
IntakeFall, Summer, and Winter intakes
Program OverviewKnowintake programmatical skills are provided in key areas such as

  • Web Analytics
  • E-mail Marketing
  • Content Marketing
  • Editorial Planning
  • Copywriting
  • Consumer Research
  • SEM
  • SEO
  • CRM
  • Communications
  • PPC advertising
  • Development of content marketing strategy
Eligibility
  • Minimum of bachelor’s degree with a minimum of a 60% average (C) or a 3-year Canadian College Diploma with a minimum ‘B’ or 70% average
  • Official transcripts (International students: should provide original English-translated copies of their University degree and transcripts.)
  • Online application form
  • Statement of Interest video
  • Resume
  • Proof of language proficiency (international students only)
Delivery FormatFull-Time, On-campus
Job ProfilesJob Opportunities for positions like

  • Digital Marketer
  • Content Marketer
  • Social Media Coordinator
  • Paid Search Specialist

Cross-Functional Skills

  • Analytical and Critical Thinking
  • Emotional and Social Intelligence
  • Logical and Problem Solving
ProjectsExperiential projects and assignments will be provided
Program Benefprovided program
  • This program is developed in collaboration with marketing leaders
  • Graduate with the same peer cohort to develop a professional network
  • Graduate along with your portfolio work.
LocationNorthern Toronto

 

IIM Skills Digital Marketing Course free demo invite

 

3. Bow Valley College:

 

Bow Valley College is located in Calgary and it was established in the year 1965. One of the earliest colleges established in Canada, it has an 88% graduation rate and is ranked 101st in the country. The primary motivating force behind this college is competency-based education (CBE), as they offer examinations based on competency abilities that help the students psychologically prepare for entering the labor market.

The goal here is to assist students in prepping for their work during the course. The campus offers a variety of amenities that make it possible for students to study productively and efficiently.

The amenities include the availability of no-cost electric vehicle charging stations and campus resources, such as a well-maintained security system, facility management, logistics for shipping and receiving, etc. Students from Canada as well as other countries will both have a wonderful experience studying here.

 

Course NameDigital Marketing Post-Diploma Certificate
Duration2 Terms
Fee Structure
  • Domestic: CAD $6,896
  • International: CAD $18,736
IntakeThe current Intake starts on SEPTEMBER 05, 2023
Term SyllabusTerm 1:

  • Digital marketing analytics
  • User experience design
  • Web design and development for digital marketing
  • Digital media production
  • Digital marketing communications

Term 2:

  • Design process analytics
  • Advanced web design and development for digital marketing
  • Advanced user experience design
  • Digital marketing capstone project.
Eligibility
  • Completion of a diploma 

English Language Requirements

  • BVC Academic English 1 – Not accepted
  • BVC Academic English 2 – Minimum grade of Grade B
  •  CAEL – 50
  • Canadian Language Benchmarks   – 8 in each strand (listening, speaking, reading, writing)
  • Duolingo – 95 – 100
  • IELTS Academic – 6.0 with a minimum band score of 6.0  
  • Pearson Test of Englof ish (PTE) A –   59 – 64
  • TOEFL – 83
Delivery FormatBlended (Online + Offline)
Laptop Specifications
  • Intel quad-core CPU (i5 or i7)
  • 8GB RAM (16GB recommended)
  • 13 inch 1080p screen (15 inches recommended)
  • a graphics card with 2GB of VRAM
  • a 128GB solid state hard drive (256GB recommended)
  • a portable hard drive (for data backup)
  • Windows 10
ProjectsCapstone projects will be conducted
LocationCalgary Downtown

 

4. Toronto School of Management:

 

Toronto School Of Management, which is ranked second overall in the ranking of business schools, emerges as the best among Canadian universities. When compared to other digital marketing courses in Canada, TSoM offers the greatest curriculum by allowing students to participate in co-op learning.

Additionally, it offers a variety of career-focused degrees in areas like big data, cyber security, accounting, hospitality and tourism, and business. Although there are several ways to take digital marketing courses in Canada, the co-op method ensures that students will receive real-life work experience.

To help students get employment, this particular institute has collaborated with over 100 employers. TSoM has the best campus structure out of all colleges. The institution has a total space of about 35,000 square feet, which includes 23 classrooms, an auditorium, three computer labs, and many other facilities. 

Additionally, they offer students access to a language learning club by the name of Language Canada, which assists international students in learning languages like French and English, etc.

 

Awards won by TSoM,

  • Best cyber security program – 2022
  • Best Digital Marketing program – 2022
  • Eventeer awards – 2022

 

Course NameDiploma In Digital Marketing Specialist Co-Op
Duration51 Weeks
Fee Structure
  • $14,745 ( from 2023 August 1st)

After Scholarship,

  • International students – $12,250 (Day-time session)
  • Domestic students – $6,750  (Day-time session)

* (additional fees may be applicable)

IntakeEvery year,

  • January
  • May
  • September
Program Modules
  • Introduction to marketing and branding,
  • Google SEO,
  • Website building and design for marketers,
  • Google Analytics,
  • Managing social media-sponsored campaigns,
  • Pay-per-click (PPC) marketing Pay-per-clicks,
  • Campaign management, regulations, and compliance,
  • Copywriting,
  • Work placement.
Eligibility
  • Ontario Secondary School Diploma or equivalent or be at least 18 years of age and pass the Wonderlic test.

English Requirements,

  • TSoM EAP – LEVEL 4 Completion
  • IELTS – 5.5 (or) Equivalent
  • Clearing TSoM English Assessment – Online (with exam proctor) or Onsite.

A personal computer is required to access the blended program.

Delivery FormatBlended (day-time classes)
Job Profiles
  • Communications Officer
  • Digital Marketing Specialist
  • Social Media Coordinator
  • Content Creator/Writer
Assessment Methods
  • 2 Individual / Class tests – 25% each
  • Final exam – 40%
  • Contribution Mark – 10%
CertificationCertified by,

  • DMI (Digital Marketing Institute) and Perlego
LocationToronto

 

5. Centennial College:

 

Centennial College was founded in 1966 and has been around for 50 years. This college ranks 77th in Canada and has an employment rate of 88.2% along with a graduation rate of 64 percent. They offer co-op learning modules and career services, ensuring that students get real-life work experience and are prepared for employment.

This college has a distinct advantage in that it is the top public research university and hosts numerous research programs. The campus is around 100 acres in size, and it is home to students from over 80 different languages and 100 different ethnic and cultural groups.

The college records 1.2k student placements and 3k job postings per year. One of the greatest digital marketing courses in Canada is offered by this college, and it has a significant positive impact on overseas students’ careers in terms of job placements and knowledge acquisition.

 

Course NamePost Diploma in Marketing – Digital Engagement Strategy

(optional Co-op) 

Duration1 Year  – 2 Semesters
Fee Structure
  • Canadian – $5,399.54
  • International – $ 17,419.54
IntakeFall
Term SyllabusTERM – 1

  • Coop/Employment Preparedness
  • Marketing in a Connected World
  • Customer Segmentation and Journey Mapping
  • Online Advertising and Programmatic Trading
  • Search Engine and Performance Marketing
  • Social Media Marketing

TERM – 2

  • Innovation and Change Management
  • CRM Strategies
  • Digital Transformation Strategy
  • Omni-channel Retailing
  • Content Creation and Curation
  • Web and Conversion Analytics
  • Capstone – Digital Engagement Strategy
Eligibility
  • Degree or 3-year college diploma in business or marketing from a recognized institution with GPA – 3.0 (min)
  • Applicants with a 2-year college diploma or a p2-year university degree (75 % complete)
  • Applicants with minimum 2 years of experience relevant to the program 
  • Program admission session – Mandatory for all
English Proficiency
  • CAEL – CE and CAEL Online – Overall 60
  • TOEFL – 550 paper-based, 80+ minimums of 20 for internet-based
  • MET – 56-57
  • IELTS – 6.0 with no band score less than 5.5
  • Pearson Test of English ( Academic) – 51+
  • iTEP – 3.7+
  • Cambridge English Proficiency (CPE), Advanced CAE, First (FCE) – 167-169
  • Duolingo – 105 -114
Career Options
  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist
Degree QualificationMinimum – 2.0 GPA
LocationToronto, Ontario

 

Check here for a few other recommended courses

 

6. George Brown College:

 

George Brown College was founded in 1968 by the 19th century. This college is ranked 40th in Canada and has three campuses in Casa Loma, St. James, and Waterfront. This college is remarkable for being the first in Canada to establish a distance education system. Hence, compared to other colleges which offer digital marketing courses in Canada, this college occupies a special place for students and working professionals. 

 

Course NamePost Graduate Digital Marketing Program (Online)
DurationFull-time 1 Year (2 Sem in class and 1 Sem work experience)
Fee StructureCanadians: $4,662.00

International: NA

IntakeFall, Winter
Eligibility
  • 3-year diploma degree or bachelor’s degree or relevant work experience

English Proficiency 

  • For students and experienced candidates  English assessment will be done through college (If there is no English proficiency certificate)
Delivery FormatOnline
Career Options
  • Digital marketing assistant/manager
  • Social media coordinator/manager
  • Digital content manager
  • Media planner
  • Digital analyst
  • Community Manager
  • SEM Specialist
  • SEO analyst
  • Account coordinator/manager
CertificationCertified by Ontario College
LocationToronto

 

IIM Skills Digital Marketing Course free demo invite

 

7. University of Calgary:

 

The University of Calgary was founded in 1966, and the overall country ranking placed this college in 8th place. This university contains multiple certification courses as well as short-term courses. The digital marketing program here will be divided into five 20-hour modules. As a corollary, after finishing one module, the student can move on to the next.

This University holds first place in the department of hospitality and leisure management. Every year, the average graduation rate remains at 94.1%.  The campus covers 200 hectares and has around 1800+ academic professionals and 33,000+ students. There are a total of five campuses in Canada.

The teaching and learning programs of the campus include 250+ programs with a 78% satisfaction rate among first-year students. The university’s library contains about 7.8 million items to assist students in gaining knowledge. Also, it is the 5th top university in providing research and digital marketing courses in Canada.

 

Course NameProfession. Certificate in Digital Marketing
Duration100 hours (20 hrs per module – 5 Module)
Fee Structure$2,625
IntakeNo Data Available 
Term Syllabus
  • Foundations of Digital Marketing (20 Hrs)
  • Digital Content Management (20 Hrs)
  • Digital Social Platforms (20 Hrs)
  • Digital Marketing Analysis  (20 Hrs)
  • Digital Promotion and Optimization (20 Hrs)
Eligibility
  • 18 years of age or older
  • Grade 12 diploma
  • Relevant work experience
English Proficiency
  • TOEFL iBT – 80
  • TOEFL CBT  – 213
  • TOEFL PBT – 550
  • IELTS Academic – 6
  • CAEL  – 60
  • CLBA – 7 (average)
  • Michigan English Language Assessment Battery (MELAB) examination – 70
  • Duolingo English Test Score – 110 (with a minimum of 100 in production)
CertificationProfessional Certificate will be provided
LocationCalgary

 

8. Jelly Academy:

 

Jelly Academy offers one of the longest-running micro-credential courses in Canada, with internationally recognized assessments and certificates. This academy was established in 2015 and currently holds a rating of 4.9 out of 5.0. Their training is focused on the present and future, with live training sessions or the option of learning totally on demand.

The most notable feature is that they offer scholarships to female candidates in the name of BIPOC and women in digital scholarships. Is the greatest choice for digital marketing courses in Canada.

 

Course NameCertified Digital Marketing Boot Camp
Duration40 hours, 6 weeks
Fee Structure$3,999
IntakeSpring, Summer, Fall
Term Syllabus
  • Social Media
  • SEO
  • Google Ads
  • Facebook & Instagram Ads
  • Google Analytics
  • Public Relations
  • Mastering Google My Business
  • Mastering An Action Inciting Email Drip Campaign with MailchimCampaign
  • Mastering Amazing Photo and Video Content Using Your Phone
  • Mastering SEO
  • Mastering Social Media
  • Mastering Reporting with DashThis
  • Mastering the Art of Creating Successful Landing Pages with Unbounce
  • 5 Steps to Starting a Podcast
  • Mastering Conversion Rate Optimization
  • 5 Tools for Small Business Owners to Develop SEO-Friendly Blog Posts
  • TikTok for Business 101
Eligibility
  • 18 Years of Age 
  • High School graduate. 
  • Strong command of the English language.
Delivery Modes availableIn-class instruction • Distance education • Combined delivery (both in-class and distance)
CertificationJelly Academy Digital Marketing and Public Relations Certificate.
LocationFort Langley

 

FAQs About Digital Marketing Courses in Canada

 

Q1. What is the minimum qualification for studying digital marketing courses in Canada? 

  • A bachelor’s degree from a recognized university with required English proficiency
  • professional expertise in the field of digital marketing that is applicable.

 

Q2. What are the major English proficiency tests needed to take digital marketing courses in Canada?

The English proficiency requirements differ for every university. The most commonly asked proficiency tests are given below, 

  • IELTS (general or academic)
  • TOFEL
  • CAEL
  • MELAB

 

Q3. What are the 3 main intakes in Canadian Universities?

For digital marketing courses in Canada, the intakes usually happen in all 4 seasons  (summer, winter, spring, and Fall) depending upon the university norms. 

 

Conclusion :

Digital marketing is a solid career to pursue because there are numerous opportunities all around the world, and this article is about digital marketing courses in Canada. So, before enrolling in any course, it is necessary to review the course syllabus and topics that will be covered in the following course. When traveling abroad, we must strictly adhere to the English proficiency criteria established by the destination countries. Any violation of these terms may result in your termination from the course.

Before enrolling in an international course, you must produce transcriptions of all documents required. Learning digital marketing will support your business growth globally. Anyone who is interested in taking up these courses with relevant qualifications can explore all the opportunities available in the market to know the right time and place for them. This list of universities that offer digital marketing courses in Canada is selected based on its ranking, year of establishment, and course credentials, which helps the students to gain valuable knowledge.

Join Free Digital Marketing Demo Class with IIM SKILLS

Name(Required)
This field is for validation purposes and should be left unchanged.