In the modern world, we tend to heavily rely on technology and its applications. In addition to traditional marketing techniques, now the process of marketing has also become technology based. Like everything else, now marketing has gone digital too. Through digital marketing courses in Bristol, business owners can grow their businesses digitally, build brands, and communicate directly with customers.
Digital marketing is where marketing specialists can promote their brands and help develop a relationship between the producers and the customers through electronic devices and modern communication technology. In this article, we will discuss the meaning of Digital Marketing and its key components.
Here we have shared the top 6 digital marketing courses in Bristol to help you gain knowledge in the digital world. Digital Marketing is done through two marketing strategies. They are B2B and B2C Marketing. B2B generally refers to business-to-business, while B2C refers to business-to-consumer.
B2B and B2C companies have different marketing strategies because their audiences are different. The ability of a business to create a brand value through either of the two processes is also different. B2B companies sell their products and services to other businesses, while B2C companies sell products and services directly to consumers.
From the name, B2B or business-to-business, we can tell that these companies target their sales to other companies. If a B2B marketing strategist finds a loophole in a business plan, they sell their services to fill that hole. For example, a business needs to inform its customers about how SEO services may benefit them.
The B2B company can then present its products or services to help the business with its SEO strategy. This way B2B works. On the other hand, B2C stands for business-to-consumer. Here, marketers are involved with customers. They promote their products and services to their customers.
A B2C marketing strategist makes an emotional appeal to their customers to sell their products. For example, a B2C company is selling a smartphone and they may compare their products to others. They may convince the customers about how their product is far better than others.
In this way, through emotional appeal, B2C companies grow their sales and can expand their reach and spread brand awareness. As B2B and B2C appeal to the market in a special way, it is natural that the marketing strategies of these two will be different. B2B mostly focuses on business ethics, morals, and other practices.
While B2C focuses on efficiency. B2B companies want to build a long-term relationship with a business that they are selling to. But B2C companies focus on making relationships with consumers so that can engage traffic to their existing websites to complete sales.
Types of Digital Marketing:
1. Search Engine Optimization (SEO):
Search Engine Optimization is a marketing tool to optimize a website’s technical configuration. With the help of SEO, website traffic can be increased through free, organic, and natural search results in search engines. Its goal is to improve your business website’s ranking in search result pages.
SEO helps to increase traffic to your website when people see your website in search engines. The higher your website is on the search engine result page; the more people will see it and the traffic to your website will also increase. A digital marketer should know how to place the website first in the SERPs and gain traffic through SEO.
Search Engine Optimization can be divided into three key components. They are Technical Optimization, On-Page Optimization, and Off-Page Optimization. Search engine relies on computer programs known as algorithms through which the search engine decides which page will be placed on the search engine result page by proper keywords.
2. Email Marketing:
Marketing that is done through email is known as email marketing. It is a crucial marketing channel where, through sending emails to potential customers presenting your brand, you can increase your brand value, and you can create brand awareness. It is a powerful digital marketing channel through which you can not only increase your brand awareness but also increase audience engagement on your other social media accounts.
3. Social Media Marketing:
Social media plays a pivotal role in the digital marketing world. One of the easiest methods of digital marketing is social media marketing. Since many people use social media, marketers want to promote their brands through social media. Various social media platforms allow marketers to publish their content on those digital media and conduct a campaign to increase traffic on their websites.
You can perform social media marketing through different types of content that circulate on social media like stories, videos, memes, testimonials, reels, etc. that have a high chance of engaging your audience and generating traffic to your website and you can do your paid marketing.
4. Content Marketing:
These days, content marketing has become famous. Content marketing in the digital marketing industry provides a great opportunity for creators to create a strong bond with the audience. You can create content in anything like blog posts, articles, e-books, newsletters, white papers, videos, podcasts, entertainment, lifestyle, technology, educational, entertainment, instructional, informational, etc. But these contents that reach the audience digitally must be credible and trustworthy.
5. Audio Marketing:
It is the process of inserting ads into digital audio content so that those ads can reach customers. It can reach through podcasts, music, digital audio shows, etc. to engage the audience to sell the products and services.
6. Video Marketing:
Along with digital marketing through text messaging, one of the other marketing offshoots is video marketing. Be it for educational or lifestyle or entertainment purposes, marketers can easily reach potential customers by giving a graphical presentation of their products through video marketing and spreading brand awareness.
Today, over 2 billion people purchase their goods online. It is a rosy opportunity for the masses to purchase their favorite products as video marketing creates an emotional bonding between marketers and customers.
7. Pay-Per-Click (PPC) Marketing:
Pay-Per-Click is another effective internet marketing in which you pay each time where a customer clicks on your digital ad. The most common PPC marketing is Search Engine Advertising and Google is the most popular search engine platform where many business holders use Google Ads to increase the awareness of their business website on this search engine. But if you stop paying, your website visibility disappears.
8. Affiliate Marketing:
Affiliate marketing is currently going very well according to the plan. Nowadays, a large part of digital marketing depends on affiliate marketing. The third-party working in affiliate marketing is the influencers who help create a bridge between the consumers and the marketers.
Influencers promote your business brand to their existing audience. Therefore, affiliate marketing is also known as Influencer Marketing. In the past few years, affiliate marketing has grown immensely through these third-party influencers.
In collaboration with digital media like Facebook, Instagram, YouTube, TikTok, etc., your business can potentially maximize revenue with the help of those influencers who help promote your business on their page and also share your product website. Affiliate Marketing is one of the choices of digital marketers to promote their business digitally.
9. Mobile Marketing:
With the help of digital devices like mobile or tablet, you can now engage customers in your business. This marketing strategy is called mobile marketing. Through SMS, MMS messages, mobile app alerts, social media notifications, etc. you can alert existing customers to buy your products.
Even mobile marketing through QR code scanning has become popular. As per research conducted by Google, 40% of the time spent on the internet by most people is on mobile devices. It is an easy job for the sellers to engage the customers in their product purchase and build their brand awareness.
In-gaming mobile marketing is one of the mobile marketing through which the sellers share video ads and get in the eyes of the customers so that the brand value of the seller’s business increases among the customers.
10. Native Advertising:
You might have observed that when you read an article online, there are few article links attached to that article and those links are even similar to the main content. This is called native advertising, where if you click the link of the article, it will get traffic. It is a paid marketing strategy.
Digital Marketing Courses in Bristol include all the above-mentioned types of Digital Marketing.
- Digital Marketing Courses in England
- Digital Marketing Courses in London
- Digital Marketing Courses in Manchester
- Digital Marketing Courses in Glasgow
Top 6 Digital Marketing Courses in Bristol
1. IIM SKILLS
IIM SKILLS is globally popular and known for skill development courses. They offer one of the best online digital marketing courses in Bristol. IIM SKILLS has the best industrial-specialized mentors and offers the best practical learning experience. They have provided authorized certification courses online across the globe.
Along with the training, weekly assignments are given to enhance the practical experience of the students. After completing the course, IIM SKILLS offers assured job placements with reputed companies. The students are not only offered free access to the tools but also get full career support and guidance in growing after they finish their course sessions.
Registered by Govt. of India, the institute offers high-quality classes with various assignments to augment your skill in digital marketing. The course is known as Digital Marketing Master Course.
Digital Marketing Course Modules:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Content Writing & Blogging
- Affiliate Marketing
- Video Marketing
- Online Reputation Management
- Media Buying & Planning
- Digital In infographics Resume Creation
Career Services and Placement Support:
- 3 Months Program + 2 months paid internship with fixed stipend INR 6000/-
- The Course recommends placement.
- It can offer you to launch your digital marketing strategy.
- It allows launching your podcast with Apple, Google & Spotify.
- It offers Master Certification from IIM SKILLS & 13 other certifications preparation with Google, Facebook & HubSpot.
Tools Covered in this Course:
- Woo Commerce
- Google Ads
- Uber suggests
- Facebook Ads
- LinkedIn Ads
- Google Analytics
Duration of Course: 120 Hours
Course Fee: 362.23 Pound sterling +GST
Also Read: IIM SKILLS Digital Marketing Course Review
2. Imperial College Business School
Imperial College Business School is one of the best digital marketing courses in Bristol. It provides Professional Certificate in Digital Marketing to the students. The course provides in-depth knowledge of the latest tools and develops an intense insight into consumer behavior and marketing to customers. As the students are part of the capstone project, they will get a chance to complete a strategic plan to implement marketing initiatives within their organization.
The course consists of 20 Modules. Each module has these syllabi consecutively.
- Module 1: Customer Behavior, Journey Mapping
- Module 2: Online Product Positioning
- Module 3: Paid Search
- Module 4: Search Engine Optimization (SEO)
- Module 5: Content Marketing
- Module 6: Email Marketing
- Module 7: Online Advertising
- Module 8: Online Customer Engagement I
- Module 9: Online Customer Engagement II
- Module 10: Social Media Marketing
- Module 11: Social Media Marketing
- Module 12: Customer Segmentation
- Module 13: Artificial Intelligence
- Module 14: Digital Performance Metrics
- Module 15: A/B Testing
- Module 16: Sentiment Analysis
- Module 17: Brand Management in Digital Marketing
- Module 18: Managing Customer Relationships
- Module 19: Implementation of Digital Marketing
- Module 20: Capstone Project
- This course will help you create roadmaps for your clients.
- You can introduce digital marketing activities in your company.
- The expert industry professionals guide you with their practical model of the program and enlighten you with the required skills.
Duration of Course: 21 Weeks
Course Fee: £3,995
3. City of Bristol College
The City of Bristol College offers Chartered Institute of Marketing (CIM) courses for adults in Bristol. These courses include Professional Marketing Level 4 Certificate for marketing professionals who want to obtain new qualifications. This course is taught one evening a week which means the students can study alongside their job. The course is taught at College Green Centre.
- Applied Marketing
- Planning Campaigns
- Digital Marketing Techniques
- The course will give you an instant opportunity to get attached to employers.
- After the completion of the course, you will be able to progress to the next course which is Professional Diploma in Marketing Level 6.
- The certificate you get after the completion of the course is recognized by businesses all over the world.
Duration of Course: 1 Year
4. 42 Courses
It is an online portal that offers Digital Marketing Courses in Bristol. 42 Courses provide practical learning of the digital marketing world. The course uses techniques like storytelling, and beautiful imagery to bring each topic to life. It can give the students access to over 90 global Cannes Lions case studies and also the students get the opportunity to attach with some experienced practitioners from well-known companies such as Google and Ogilvy.
- Search and Email Marketing
- Online Advertising
- Marketing with Data
- UX/UI Design
- Display Advertising
- Performance Marketing in plain English
- You can get how to handle the data and also discover how to make your communication skill stronger through an in-depth analysis of the program.
- The program offers expert industry leaders to give you lessons with theoretical as well as practical understanding of online marketing that you need for dealing with the real world.
- With the progression of the course, the students earn points and badges so that they can understand how they progress.
- As a digital marketing strategist, you can develop your marketing career. You can work with big industries or agencies and be a specialist in advertising, SEO, analytics, sales, or social media.
- This course is recognized by The Digital Marketing Institute.
- After the completion of the course, you will receive a certificate from Cannes Lions that you can share on LinkedIn and your CV.
Duration of Course: 1 Year
Email: [email protected]
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5. UWE Bristol
UWE Bristol provides another Digital Marketing Course. As it is a postgraduate program, you will get higher knowledge about online marketing via various digital channels including websites, social media, search engines, etc.
- The principle of Data Digital Marketing includes behaviors, strategy and content creation, and use of Data.
- Application of Digital Marketing with the help of digital tools such as websites, social networks, and content management.
- Dissertation on Digital Marketing.
6. IIDE – The Digital School
IIDE is another institute that offers one of the finest online Digital Marketing Courses in Bristol. The course provides Post Graduation Programme and after the completion of the course, IIDE provides students with Post Graduation Certificate in Digital Marketing.
This course features inbound and outbound marketing. Inbound marketing includes Google Search Engine Optimization (SEO), Google Search Engine Marketing (SEM), Bing Search Engine Marketing, App Store Marketing (ASO), and Remarketing. Outbound Marketing includes Content Marketing, Social Media Marketing & Management, and Video Marketing. Content Marketing includes Copywriting, Blogging & AdSense, and Detailed AIDA content marketing. Social Media Marketing consists of Online Reputation Management, Social Listening, and social media platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.
Tools Covered in This Course:
- Google Ads
- Facebook Ads
- LinkedIn. Ads
- Google Analytics
- Woo Commerce
- App Annie
- Google Keyword Planner
- Konnect Insights
- Amazon Associates
Career Services and Placement Support:
- The course offers 1 on 1 student mentorship.
- 600+ Learning Hours
- The course offers 100% placement support to the students.
- 13+ Live Projects.
- It also gives 2 months internship.
- The course offers Post Graduation Certification from IIDE.
- The program also helps students prepare for Facebook and Google Certifications.
Duration of Course: 11 months
Course Fee: INR 4,67,797 + Taxes
FAQs About Digital Marketing Courses in Bristol
Q1. Is Digital Marketing a good career?
Yes, it is. Digital Marketing is one of the best growing industries in the world today. If you are confused with your career path, you can try digital marketing as your career. Majority of the companies now rely on online marketing where they can build their product awareness and engage customers in their products through their marketing strategy. Various job opportunities are waiting for you in this field if you have good digital skills as well as soft skills.
Q2. What is one of the best Digital Marketing Courses in Bristol?
Every digital marketing course listed above is in high demand. You just have to go through proper research to see which applies to you. But we can assure you that every institution provides the best courses where you can gain knowledge in a practical way about digital marketing.
Q3. What are the eligibility criteria for pursuing Digital Marketing Courses in Bristol?
There are no eligibility criteria for pursuing Digital Marketing Courses in Bristol. Everyone who has a profound interest in digital marketing can obtain the course. A higher secondary student with a minimum of 50% marks in his or her stream of study can opt for the course. But some Universities and institutions ask for a degree from any recognized university. There is a trend among college graduates to pursue the course. An entrepreneur or an engineer or an IT graduate who has fervent enthusiasm for setting foot in this field can enroll themselves in a digital marketing course.
Q4. What are the benefits of Digital Marketing Courses in Bristol?
As the world goes digital, Digital Marketing has grown rapidly. There are lots of benefits of digital marketing courses in Bristol. It helps broaden the geographic reach. For example, when you post an ad for your product online, it reaches the consumers in the easiest possible way. When customers share your product, it grows rapidly in a very short period across different digital channels.
It also carries a lower cost. Digital marketing provides you with cost-effective solutions if you want to promote your brand in different ways. Local businesses can grow on digital platforms with an online store. Local SEO benefits companies to bond with the customers at their doorstep.
Q5. I am an English Major student. Can I do Digital Marketing Courses in Bristol?
Yes, you can. English has always been an appealing language in digital marketing. It is a great option for an English major student. Marketers must have effective skills in writing to attract customers with online products. Communication skill is also important in digital marketing. An English major possesses both writing skills as well as communication skills. These are the extra advantages for an English major student to go for pursuing Digital Marketing Course.
All the Digital Marketing Courses in Bristol mentioned in this article will give you good career options and help you achieve your goals and establish yourself well in the digital marketing industry. Before enrolling in a digital marketing course, you can take their demo classes so that you can understand what they are offering in their prescribed courses, and you will realize which one is suitable for you.