10 Best Digital Marketing Courses in England

by Saheli Halder | Nov 2, 2024 | Courses, Digital Marketing

This blog is exactly where you should be if you’re considering making a profession out of digital marketing and want to turn it into a career but lack the knowledge and ideas to do so. It will be worthwhile to read this blog as we have listed below the top 10 digital marketing courses in England with certification, together with information about the courses’ structure, duration, benefits, fees, placements, candidate reviews, ratings, and more.

When it comes to digital marketing, England (UK) emerges as the second-best place in the world where digital marketing is gradually reaching the pinnacle of advancement. The UK is the marketing hub where digital marketing is booming exceptionally with no end in the foreseeable future.

England provides ample opportunities and prospects in digital marketing as they have been immersed in this domain for so long. The digital marketing businesses in England are flourishing vastly, and the job opportunities are higher as well.

What is Digital Marketing?

Digital marketing, aka online marketing, is the promotion of various brands via the internet and other digital communication channels using electronic devices such as mobile, desktop, laptop, tablet, television, etc. This subsumes social media, email, and web-based advertising as a marketing platform. Additionally regarded as marketing are text and multimedia messaging.

Simply put, digital marketing is a term from the current era that simply refers to marketing that has been digitalized. Therefore, recent attention has been drawn to marketing initiatives that use digital marketing capabilities to promote businesses cum brands with an online advertising presence, delivering excellent customer service that increases the number of potential customers and more.

Why is Digital Marketing Important?

The internet has become an integral part of your life. There are billions of internet users today, and their use has a significant impact on businesses as well. Internet access is essential in today’s businesses. As a result of how easily available internet channels are, digital marketing has grown in importance.

Therefore, Internet-based marketing companies put in a lot of effort to accomplish their goals. Using digital marketing strategies to reach your ideal customers may be done in a variety of methods, from social media to text messages. Additionally, Digital marketing is less expensive than other forms of marketing.

It is a low-cost marketing strategy for small firms since it requires little initial investment. In a word, digital marketing is effective in all industries. In most of our daily lives, our mobile phones are our constant companions. We utilize smartphones for social networking, news, messaging, and other numerous activities.

While the users are doing this, digital marketing helps you reach them. With the help of digital marketing, a marketer can communicate with his customers through the aforementioned channels.

Course Selection Criteria:

These days, the UK is home to many digital marketing courses. We have shortlisted for you the top 10 digital marketing courses in England with certification considering the following criteria:

• Reputable Institutions
• The certification’s worth
• The specific institution’s amenities
• Comprehensive course details (duration, topics covered, specialty, fees, etc.)
• Experienced and helpful academics
• problem-solving skills and attention to detail
• Trustworthy & beneficial

Your concerns about locating the best digital marketing courses in England will undoubtedly be allayed with the aid of these criteria. The list mentioned below is a handful of potential top 10 digital marketing courses in England just for you to grab some knowledge in digital marketing! Take a peek at-

Top 10 Digital Marketing Courses in England

1. IIM SKILLS:

IIM SKILLS is one of the best online training providers of top-notch digital marketing courses in England. On the various aspects of digital marketing in India and internationally, they have a top-quality curriculum. IIM SKILLS’s Digital Marketing Master Course will give you the best practical, experiential learning opportunities.

IIM SKILLS gives you a hand-holding like no other, and provides you with unmatched care and assistance throughout your journey. This institute ensures that each participant receives individualized attention.

Key Benefits:

• Candidates will be provided with master certification and a letter of recommendation from IIM SKILLS and 13 other essential certifications from Google, HubSpot, and Facebook Blueprint.
• This government-recognized institute provides you with an instructor-led online digital marketing course along with 40 digital marketing modules, 60+ hours of live online classes, 15+ real-time projects, 10+ industry case studies, 120+ hours of hands-on assignments on Web Development, SEO, SMM, Micro Video Marketing, Affiliate Marketing, Email Marketing, Google AdWords (SEM), etc.
• Two months of non-paid virtual Internship that will enhance your skills. Over 300 Placement Partners for Interview support. During the internship, candidates will get a chance to write their first blog for the Times of India.
• Additionally, IIM SKILLS is also in charge of providing their students with post-placement assistance.
• The facility of personalized career and business mentoring.
• Students will get the opportunity to launch their very own digital marketing firm, YouTube channel with an affiliate marketing campaign and podcast with Apple, Google, and Spotify. Furthermore, they will learn how to set up their own Email Marketing channel.
• Lifetime access to IIM SKILLS’s LMS.
• Excellent faculty (Google certified) with 10+ years of expertise in digital space and have collaborated with some of the most significant corporations.

Digital Marketing Course Curriculum:

IIM SKILLS’s certified digital marketing course gives you a thorough understanding of WordPress, SEO influence through GMB, Google Algorithms, Re-Marketing, Keyword stuffing, and research, Landing Page Optimization, marketing funnel, YouTube Analytics, and many other topics as well.

Tools Covered:

Candidates can use tools in this training that are worth more than £ 858.01. These are –

• Facebook Ads
• Facebook Insights
• Google Analytics
• Keyword Planner
• LinkedIn Ads
• YouTube Analytics
• Twitter Ads
• Semrush
• Moz
• Google Ads
• Google Trend
• Yoast
• Ubersuggest
• SEO and many more.

Course Duration: 3 months + 2 months internship

Course Fee: 372.38 Pound sterling + GST

In Association With:

• com
• HTC
• Genpact
• IBM
• DELL
• BMW
• Barclaycard
• KPMG

Rating: 4.9/5

People from different fields will benefit from this digital marketing training course, which is the key selling point of IIM SKILLS. Anyone interested in learning how to execute digital marketing can gain a lot from the course.

Contact details:

Call: +91 9580 740 740

Email Id:  info@iimskills.com

Also Read: IIM SKILLS Digital Marketing Course Review

2. Newcastle University:

A member of the Russell Group of research-intensive, Newcastle University is one of the most well-liked training providers of digital marketing courses in England because of its excellent teaching, distinguished research history, and superb student assistance. Newcastle University is undoubtedly a prominent name amongst the best digital marketing courses in England.

Key Benefits:

• The goal of the course is to increase students’ employability by increasing their understanding of digital tools and processes and how to put them to practical use.
• This institution gives students the chance to put their newly learned concepts into practice while also introducing them to cutting-edge digital media tools and techniques through simulation-based session modules.
• This digital marketing course gives students a fair idea of digital marketing’s strategic and tactical issues.
• Through this course, students can advance their professional, intellectual, and transferrable skills in line with industry requirements for digital marketing.
• Candidates who successfully complete this course will be able to analyze the confluence of marketing, operations, and human resources in real-time delivery.
• By utilizing pertinent marketing theories and frameworks, this course cultivates students’ abilities to analyze new trends in digital marketing and enhances their use of sophisticated digital marketing technologies.
• The course comes with a tonne of real-world training tasks.
• Faculty is their strength. Students can easily communicate with their mentors on course-related queries. Collectively, the faculty-student interaction contributes to the career success of candidates in the digital marketing domain.

 Course Curriculum:

• Introduction to digital marketing
• Digital environment analysis (macro & micro)
• Analytics (digital/ Google)
• Email marketing
• Digital marketing strategy
• On-Site SEO and Off-Site SEO
• Social media marketing
• Digital media
• Campaign planning
• Web design and landing page
• YouTube and display advertising
• Research methods
• Customer relations
• Content marketing and many more.

Students will be introduced to and taught the core concepts of Digital Marketing through lectures and practical sessions in a combinable manner. This semester (1&2) based course has six simulation rounds regarding KPIs of digital marketing, building a Keyword Portfolio, Paid Search Marketing, and so on. This digital marketing degree offered at Newcastle University is designed to help students get ready for the workforce.

Rating: 4.4/5

Course duration: 12 months

Contact details:

Call- +4401912083333

Email Id: bitesizeuni@ncl.ac.uk

Recommended Read: Digital Marketing Courses in Spain

3. University of Bedfordshire:

University of Bedfordshire’s advanced and certified digital marketing course gives you the chance to gain a profound understanding of the operational, tactical, and strategic effects of digital marketing and the digital transformational economy in the 21^st century, both domestically and internationally.

By arming you with the information and skills, this digital marketing course will help you to make an impact in this rapidly growing global industry.

Key Benefits:

• Learn the theoretical and practical abilities needed by the top digital marketers worldwide.
• Through this course, students will be aware of how contextual digital dynamics affect branding, marketing, and other aspects of a global business. So, by the completion of this course, you will be capable of developing strategies to address issues in digital marketing with confidence using your strategic and analytical abilities.
• Learn from seasoned professionals and working expertise. Active researchers, the lecturers who will teach this course, will help students through this process by introducing them to the most recent research in the pertinent fields.
• As a part of this course, workshops, seminars, projects, and assignments will develop the student’s entrepreneurial expertise.
• Discover the cutting-edge creative ideas behind the most recent worldwide digital success stories and gain the courage to make your own imaginative “leaps of faith.”
• Showcase an in-depth knowledge of web analytics, including its function, and methodical use of Google Analytics to assist in decision-making in the world of digital marketing.

Course Curriculum:

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Business Dissertation
• Digital Analytics and Online Customer Experience
• MAR051-6 Digital Marketing Strategy and so on.

The welfare of its students is a priority at the University of Bedfordshire. Your skills will undoubtedly be improved by their digital marketing course, which will also encourage you to pursue the field as a career.

Rating: 3.8/5

Course duration: 12 months

Contact details:

Call: +44 (0)1234 400 400

Email Id: study@beds.ac.uk

4. University of Southampton:

Through the specialized University of Southampton’s digital marketing master’s program, you can develop the abilities you need for a job in digital marketing. Their academics blend research with subject-matter expertise to include the most recent advancements in the field in your study.

You’ll have the most in-demand abilities and be well-prepared to enter the field. It is a reputable institution that offers top digital marketing courses in England.

Key Benefits:

• Certified by Russell Group for research-intensive.
• This course emphasizes practical digital marketing techniques and includes both a simulated consulting exercise and a genuine commercial marketing project. In an interactive setting, you’ll learn trends, analyze tactics, and explore new ideas.
• The interactive environment in classes.
• Group discussions and seminars.
• Real-life presentations and assignments.
• Your peers and academics from around the world will support you in creating blogs, enhancing your online presence, and expanding your professional network. You will also be encouraged to participate in online discussions.

Course Curriculum:

• Emerging digital communication techniques
• Web analytics and user behavior insights
• Effects of multi-channel commerce and online sales
• The technology underpinning digital marketing
• Advertising, public relations (PR), and sponsorship
• Project design and management

Studying University of Southampton’s MSc Digital Marketing course can equip you for a variety of industries. You have opportunities to expand your network here as a student. The university runs a paid project dubbed DigiChamps (Digital Champions) to assist communities requiring knowledge about digital marketing.

Rating: 4.3/5

Course duration: 12 months

Course fee:

£12,608 for home students

£24,060 for international students

Contact details:

Call: +44(0)2380595000

Email Id: enquiries@southampton.ac.uk

Recommended Read: Digital Marketing Courses in Glasgow

5. University of Glasgow:

The University of Glasgow is a prominent name among the training providers offering digital marketing courses in England. In terms of global rankings for international strategic marketing, the University of Glasgow is placed 33^rd overall and 10^th in the UK. Students who complete this course will have a solid basis for creating, implementing, and managing digital marketing strategies.

Students will gain knowledge and abilities to assist them to achieve marketing objectives through strategic management of digital touchpoints by using digital marketing theories, frameworks, tools, and methodologies (web, social media, mobile, etc.).

Key Benefits:

• Students will be able to analyze the theories of digital marketing and how they aid in strategic choice-making.
• Through this course, students will have the ability to critically assess how digital technologies are used in the workplace.
• This course highlights contemporary marketing principles, techniques, and contextual conditions.
• Considering marketing analysis and evaluation in conjunction with other essential management responsibilities.

Course module: research-intensive

• World business economic schemes.
• Consumer actions across the world.
• Globalization of marketing ethics and advancement of international services.
• The strategies and methods of marketing communications and so on.

The course seeks to familiarise students with a variety of digital marketing tactics that enable marketers to seize the expanding opportunities brought on by digital platforms.

Rating: 4.1/5

Course duration: one year

Course fee: £23000

Contact details:

Call: +44 141 330 2000

Address: Glasgow G12 8QQ, United Kingdom

Email Id: www.gla.ac.uk

6. University of Aberdeen:

A master’s degree in digital marketing is available from the University of Aberdeen. Industry professionals will instruct the students in the strategic planning, management, and marketing of digital platforms for various brands. Students get the knowledge and abilities needed to deliver effective business plans and manage a digital campaign.

Their digital marketing courses in England aid students in developing pertinent, thorough, and reliable insights into corporate communications and marketing that are also used for consulting.

Key Benefits:

• This course includes a top-notch career assistance team.
• Excellent academics with over 10+ experience.
• Chartered Institute of Marketing’s accreditation.
• They’ll also discover the best practices for utilizing digital content.
• The requirement for continuing content development will be made clear to candidates.

Course Curriculum:

• Digital market research.
• B2B and B2C relationship.
• Search Engine Optimization (SEO).
• Analytics introduction
• Digital strategy development
• Website specification
• Routes to market
• Social Media Overview
• Benchmarking and metrics
• Multi-device strategy and so on.

Rating:  4.3/5

 Course duration: 300 hours

Course fee:

9,000 GBP for domestic students

13,000 GBP for international students

Course details:

Call: +44 1224 272000

Email Id: education@abdn.ac.uk

Recommended Read: Digital Marketing Courses in Richmond

7. Lancaster University

Lancaster University is a decades-old educational institution that offers an MSc in Marketing. The course can put students on a stable pathway to a successful career in digital marketing. The institution provides the perfect mix of practice and theory, as well as links with top businesses and industry influencers, enabling students to become informed marketing postgraduates capable of prospering in the changing and dynamic marketing landscape.

Non-marketing graduates will benefit from the course’s superior and thorough training, as well as a well-rounded marketing education that builds critical and strategic abilities to expand their job opportunities.

Furthermore, because the course is accredited by the Chartered Institute of Marketing (CIM), students can broaden their knowledge base and learn the theories, tools, and techniques that connect and shape firms, markets, and consumers while also gaining a professional qualification through the prestigious CIM Accredited Degree program.

Key Benefits:

• Small seminar groups for a better-focused learning
• The university provides a work portfolio enabling students to crack interviews successfully
• Flexibility to choose between elective modules for advancing students’ specific interests in different marketing domains.
• Ability to work on a real-time company project with Lancaster University’s partner organizations, helping students to examine their marketing knowledge first-hand and gain employability skills.

Course Curriculum:

• Studying the three foundations of digital marketing–markets, marketing, and consumers
• Core knowledge of strategic marketing and marketing communications
• Specializations in two modules among digital marketing, branding strategy, international retail marketing, and marketing and society

Rating: 4.2/5

Course duration:12 months

Course fee:

£14,500 for students from the UK

£26,500 for international students

Contact details:

Call: +44 (0)1524 592938

Address: Bailrigg, Lancaster LA1 4YW, UK

Email ID: pgadmissions@lancaster.ac.uk

8. British Academy of Digital Marketing

One of the UK’s top organizations for home study and in-person digital marketing training is the British Academy of Digital Marketing. With the help of the British Academy of Digital Marketing, students can lay a solid foundation in the fundamentals of digital marketing through an introduction to fundamental ideas and useful skills.

Key Benefits:

• CPD Accredited, which promotes career development and advancement.
• This institute emphasizes the advantages of honing your digital marketing abilities.
• The Higher Education Academy has granted a fellowship to the tutor.
• Evergreen Material, Semi-Gated Content, and Clever Use of CTAs are three tried-and-true approaches that students can use to maximize the ROI of their content.

Course Curriculum:

• The method of marketing
• Marketing guidelines
• Five forces in porter
• The inbound methodology
• Content marketing
• Blogging
• The consumer of digital media
• The inbound approach
• Customers and personas and many more.

Course duration: 3 months

Course fee: £395

Content details:

Call: +442033897418

Website: www.britishdigitalmarketing.co.uk/courses

9. The Chartered Institute of Marketing (CIM)

To help you build the fundamental skills required for success in the marketing sector, The Chartered Institute of Marketing (CIM) provides a variety of professionally recognized Marketing and Digital Marketing certifications. In order to make learning with CIM more accessible than ever, they have partnered with more than 100 Accredited Study Centres (ASCs) worldwide. In terms of digital marketing courses in England, CIM is indeed a reputable organization.

Key Benefits:

• In addition to focusing on digital marketing, the institute also offers knowledge on the market as a whole, which is one of the key benefits of attending classes there. Principle, Intermediate, and Advanced are the three stages of education.
• The faculty members are accomplished experts in digital marketing who stay current with the industry’s most recent trends. Additionally, the trainers themselves are committed to delivering high-quality instruction and engaging with the candidates.
• This course also includes plenty of practical projects, assignments, and theoretical training to become acquainted with advanced digital marketing models.

Course Curriculum:

• Search Engine Optimization (SEO)
• Digital Analytics
• Email Marketing
• Making a program to measure and improve the effectiveness of digital media
• Pay-per-click marketing
• Affiliate marketing
• Display advertising
• Google Analytics
• Digital marketing metrics
• PPC Google ads
• Blogging and more

One of the prominent digital marketing courses in England, CIM develops the abilities needed to succeed in the business environment. Many people have advanced in their careers in marketing by taking advantage of these courses. It’s never too late to increase your knowledge, contacts, and abilities, and CIM will support you in doing so.

Rating: 3.6/5

Course duration: Depends on the course module

Course fee: £ 300 to £ 899 (Differs as per the course)

Course details:

Call: +44 (0)1628 427120

Address: Cookham Maidenhead, SL69, HQ United Kingdom

Email Id: qualifications@cim.co.uk

Recommended Read: Digital Marketing Courses in New York

10. University of Salford (Salford Business School):

A strong understanding of digital marketing is required across all business sectors, given the increase in online participation in all spheres of life. You will build new abilities while learning the essentials of social media marketing and digital marketing that are required in today’s competitive global digital economy on this CIM-approved digital marketing training provider, Salford business school, and certified curriculum, which was created in collaboration with their industry partners.

Key Benefits:

• Though the curriculum is very practical, you will critically examine recent writing on a variety of theories and challenges related to digital marketing.
• You will work on group projects and real-world case study assignments while managing digital marketing campaigns in the real world and use search and social media marketing tactics to assist rival marketing efforts.
• At the Salford Business School, you’ll be instructed by subject matter specialists who are well-known worldwide.
• A greater commitment to social justice can be supported through digital marketing, as well as pertinent ethical issues, sustainable development concerns, and other topics. Your ability to plan, manage, and implement a digital marketing strategy to support a business strategy will be particularly enhanced.

Course Curriculum:

• Marketing data and analytics-based digital marketing tactics.
• Critical understanding of consumer behavior.
• Social media-based communication and targeting techniques.
• Analyze the 21^st-century market for integrated marketing communications.

Course duration:

Full-time: 1 year

With Placement: 2 Year

Part-time: 2 Year

Course fee:

Full-time home – £8,280per year

Full-time international – £15,300per year

Part-time – £1,380 per 30 credit modules

Rating:  3.9/5

Contact details:

Call: +44 (0) 161 295 4545

Email id:

(UK applicants): enquiries@salford.ac.uk

(International applicants): international@salford.ac.uk

FAQs:

1. How to select the right digital marketing courses in England?

• Do some research and list your expectations from a digital marketing course that can help you land your desired job. Then, examine whether the university is offering those.
• Pick a course covering all modules of digital marketing.
• Understand the relevance of the certification the course provides
• Check the course duration
• Check reviews about the course

2. Who can take digital marketing courses in England?

Any person who is at least 16 years old may apply for the program. But passing the 12th grade (10+2) with at least a 50% overall average or an equivalent is desirable.

3. How good is digital marketing as a career option?

It’s lucrative to work in digital marketing. Between INR 2,50,000 to INR 5,00,000 is the typical remuneration for a digital marketer at the executive level. With more experience, the income can increase to between INR 8,00,000 and 10,00,000.

Conclusion:

In nearly any company’s entire marketing plan, digital marketing should be one of the main points of emphasis. There has never been a method to stay in touch with your customers as frequently, and nothing else delivers the amount of personalization that digital data can. You’ll be able to achieve your company’s growth potential to a greater extent as you embrace the possibility of digital marketing. The universities and institutions listed above are just a few of those that provide thorough digital marketing courses in England on the essential topics of digital marketing.

After completing these digital marketing courses in England, you can choose your career as a professional web developer, social media executor, digital marketer, search engine optimization analyst, E-mail marketer, E-commerce marketer, content marketer, Analyst, Digital agency count director, and so on. We hope that this list of digital marketing courses in England has assisted you in selecting the most appropriate program.