Author: Prachi Goel

Different Types of Business Analytics To Follow

The term Business Analytics (BA) dates back to the 1800s when Fredrick W. Taylor prescribed it in the US. The requirements of the industrial revolution to boost trade brought forward an upgraded version of BA. Today, BA has shaped the marketing structure of every business. Starbucks, Nestle, Unilever, Amazon, Apple, and most of the brands today rely on different types

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