Digital Marketing Course by IIM SKILLS

Have you come across CNBC’s list of the 10 fastest-growing Jobs in the United States? LinkedIn- US, also published its ‘2022 Jobs on the Rise’ list, which highlights the 25 positions with the fastest growth rates over the past five years. Search Marketing Managers and Customer Marketing Managers are featured in the top ten, among those jobs. If you are searching for a career in the fast-growing digital marketing industry, go through the present article – the top 6 digital marketing courses in Baltimore.

 

 

We have penned down a couple of institutes that offer comprehensive courses in Digital Marketing. You will get a pretty good idea about the digital marketing courses in Baltimore.

 

If You Are Still Skeptical About Joining a Digital Marketing Course, Let’s Have a Look at a Few More Facts and Figures:

• The global market for digital advertising and marketing is expected to grow from $350 billion in 2020 to $782.6 billion in 2026.
• The digital advertising and marketing market in the United States is currently valued at $460 billion.
• The Bureau of Labor Statistics projects that the demand for marketing jobs will rise by 10% by 2026, which is higher than the average for all careers.
• 45 percent of customers prefer to buy online than to pick it up in-store.
• Before making a purchase, 93% of people read online reviews.
• By 2027, the email marketing industry is expected to be worth $17.9 billion, up from $9.62 billion at the moment.
• 93%of businesses are active on Facebook, and 86% also take advantage of Facebook Advertising.
• There are 55 million businesses on LinkedIn at the moment.
• Over 200 million business Instagram accounts exist.
• Snapchat users can view more than 30 million businesses.

 

What is Digital Marketing?

Digital Marketing is that marketing segment that promotes and sells goods and services using different internet-based digital platforms like search engines, emails, social networking, websites, etc.

 

Why There is a Shift from Traditional Marketing to Digital Marketing?

• Customers occupy a substantial amount of time on the internet. So, the chief cause of using Digital Platforms is the attention of customers.
• In a traditional marketing campaign, reaching a global audience is time-consuming, highly labor-intensive, and expensive. In digital marketing, you can easily reach local, national as well as and international audiences.
• Digital marketing is more cost-effective than traditional marketing.
• Unlike, traditional marketing, Digital marketing enables you to extract data more easily to determine your target audiences.
• Unlike, traditional marketing, Digital Marketing enables you to measure the success of your promotional campaign in terms of real-time data.
• In traditional Marketing, you don’t have any direct contact with the customer. you don’t know much about how your audience feels about your marketing efforts. But in Digital Marketing, there is more customer engagement, so you get feedback on your products and marketing campaign
• There are generally three main marketing channels that can be used in traditional marketing: media, broadcast, and print. Traditional marketing channels are limited to billboards, posters, flyers, TV and radio broadcasting, print media like newspapers and magazines, catalogs, and telemarketing via phone. Apart from these channels, there is a wide range of digital channels available in digital marketing like websites, emails, and organic searches. Paid search, Display Ads, social media, Affiliate marketing.

 

Types of Digital Marketing

• Affiliate Marketing
• Influence Marketing
• Mobile Marketing
• Video Marketing
• Audio Marketing
• Content Marketing
• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• Paid Advertising
• Email marketing
• Instant Message Marketing

 

What Makes a Digital Marketer Successful

• You need to be very creative and able to think independently to be an excellent digital marketer. You should be able to think analytically as well.
• Digital marketers are responsible for setting up creative campaigns to engage the audience, create awareness about the brand, and create a sustainable brand identity.
• Best digital marketers may not be IT specialists, but they should know how to improve the quality of their work by utilizing analytics and advertising-related technologies.
• Another very crucial skill for the success of a digital marketer is understanding the customer’s needs and sentiments to make emotional strategies to convert a lead into a sale.

 

Here are the Listed Skills Required for a Digital Marketer

• Data Analysis Skills.
• Content Creation Skill
• Search Engine Optimization & Search Engine Marketing Skill 
• Customer Relationship Management Skill
• Communication Skills
• Social Media Marketing Skills 
• Basic Design Skills

 

Career Pathway for a Digital Marketer

You can work in two types of organizations.

 

In Organizations on Client-side: 

• Digital Marketing Intern
• Digital Marketing Executive 
• Digital Marketing Manager (Junior Management Level)
• Marketing Manager (Middle Management Level)
• Senior Marketing Manager 
• Marketing Director
• Chief Marketing Officer

 

At Digital Marketing Agency: 

• Digital Marketing Intern
• Digital Account Executive or Digital Marketing Specialist

Content marketing specialists. Digital marketing analysts. SEO specialist. Marketing automation specialist. Social media specialist. Digital media planner. Ad operations manager.

• Lead Specialist
• Senior Manager
• Director

 

Recommend read:

• Digital Marketing Courses in the UK
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Top 6 Digital Marketing Courses in Baltimore 

 

1. Digital Marketing Courses in Baltimore: IIM SKILLS

IIM SKILLS is one of the top training institutes which is offering services since 2015. They are popular for skill development courses. The best part about taking courses with IIM SKILLS is that they offer online coaching. Online learning does not restrict students to learn from any corner of the world where they have access to internet services. It has the vision to create a talent pool in the field of Content Creation, Digital Marketing, Taxation, and Financial Modeling.

 

Course Name: Digital Marketing Course

Course Fees 427.55 USD + Taxes

Course Duration 5 Months which includes 2 months paid Internship

Mode of Learning:   Instructor-led Live Online classes 

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1 Introduction to Digital Marketing.
• Module 2 Web development at WordPress.
• Module 3 Search Engine Optimization. 
• Module 4 Google Ads & Search Engine Marketing (SEM)  
• Module 5 Email marketing. 
• Module 6 Inbound marketing. 
• Module 7 Social media marketing. 
• Module 8 Integrated digital marketing strategy.
• Module 9 Web analytics. 
• Module 10 Online reputation management 
• Module 11 Content writing and advanced blogging.
• Module 12. Media buying and planning.
• Module 13 Affiliate marketing.
• Module 14 Video marketing. 
• Module 15 Marketing automation
• Module 16 Digital infographics and resume creation.

 

 

Course Highlights:

• More than fifteen live projects and more than ten case studies are included in the course.
• The two-month internship is guaranteed.
• After completion of the internship, you will be provided with a letter of recommendation along with an internship certificate.
• You get personalized support from your Mentor regarding your career as well as business.
• You will be assisted to write a blog for the Times of India.
• You will get assistance to launch your podcast with Spotify, Google, and Apple.
• You will be provided with support to launch your YouTube channel and to be active in affiliate marketing.
• Lifetime access to Learning Management System (LMS). Class recordings, class presentations, and reading materials are available in LMS for future reference.

 

Tools Covered in Digital Marketing Master Course:

• Mailchimp
• WordPress. 
• WooCommerce. 
• Google Ads. 
• Ahrefs. 
• Amazon. 
• Ubersuggest
• Facebook Ads. 
• Twitter Ads.
• LinkedIn Ads. 
• Google Analytics.
• SEMRUSH

 

Also Read: IIM SKILLS Digital Marketing Course Review

 

Contact Details:

Phone + (91) 9580 740 740

Email: info@iimskills.com

Website: www.iimskills.com

 

Other Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Certification Course
• Content Writing Course
• Financial Modeling Course
• BAT Course

 

 

2. Digital Marketing Courses in Baltimore: Nobel Desktop

Noble Desktop is an institution licensed by the New York State Education Department. Their certificate and project-based classes have helped professionals to pursue careers in marketing, designing, coding, and many more since 1990. Noble Desktop serves as the main center for education and professional development today.

 

Course Name: Digital Marketing Certificate

Course Fees USD 3995

Course Duration 126 hours

Mode of Learning:  Live Online classes or socially distanced in-class coaching

 

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1. Web fundamentals and digital marketing strategy.
• Module 2. Content Marketing boot camp. 
• Model 3. Email marketing boot camp. 
• Module 4. SEO boot camp and Modeling
• Module 5. Google Ads boot camp.
• Module 6. Google Analytics boot camp.
• Module 7. Instagram Marketing boot camp.
• Module 8. Facebook Marketing boot camp. 
• Module 9. LinkedIn Marketing Boot Camp 
• Module 10. YouTube marketing. 
• Module 11. Blogs and Twitter, Social media content.
• Module. 12 Tik Tok marketing
•  Module 13. Streaming for social media. 
• Module 14. The social media industry. And. Portfolio.

 

Course Highlights:

• Both on-campus classes and online live classes are available. Even after the course has begun, you can switch between live online and in-person modes as needed.
• You’ll get personalized attention and learn in small groups of 8 to 15 students at Noble Desktop. The maximum number of students accepted per class is 20.
• For on-campus classes, computers, and software are given, and remote setup assistance is offered for live online classes.
• Four one-to-one Mentoring sessions are available for each student.
• After completing the course, receive a certificate issued by New York State education department.
• You are permitted to take free retakes of classes within one year if spaces are available in class.
• Placement support is provided which includes Resume creation. Portfolio development, Preparing for interviews, etc.

 

Other Certificate Courses from Noble Desktop:

• Graphic design certificate.
• Motion graphics certificate.
• Web design certificate. 
• Social media certificate.
• Digital design certificate,
• Video editing certificate.
• Data analyst certificate.
• JavaScript development certificate.
• Software engineering. 
• Python developer. 
• Fintech Certificate. 
• CSecurityurity Certificate.
• Data science certificate.

 

Contact Details:

+ (91) 9580 740 740

Phone Number: +1-212-226-4149

Email ID: hello@nobledesktop.com

Website: www.nobledesktop.com

 

3. Digital Marketing courses in Baltimore: iCert Global

iCert Global, an accredited training organization and an accredited examination center, is currently one of the best education brands in the United States. iCert Global provides education in a specialized manner by tailoring the course to the needs of students with a variety of business interests and backgrounds. iCert Global is based in the United States and operates on nearly three continents.

 

Course name: Digital Marketing Certification Training

Course Fees USD 299

Course Duration 80 plus hours

Mode of Learning: Instructor-led live online course

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1 SEO. 
• Module 2 PPC. 
• Module 3. Social media marketing. 
• Module 4 E-mail marketing. 
• Module 5. Content marketing.
• Module 6 Web analytics. 
• Module 7 Website development using WordPress 
• Module 8 WordPress training. 
• Module 9 Affiliate marketing 
• module 10 Adobe Analytics.
• Module 11 Mobile apps promotion.
• Module 12 Google Analytics. 
• Module 13 Google Maps. 
• Module 14 YouTube advertisement. 
• Module 15. Reputation management course. 

   

Course Highlights:     

• More than 80 hours of instructor-led training were provided.
• Instructor-led online mentoring sessions for projects.
• Preparation for Google Analytics, Facebook, YouTube, and Google Adwords exams.
• Practical sessions on key concepts like SEO and SEM, Website conversion rate optimization, E-mail marketing, and Web analytics.
• Global approvals and accreditations are available.
• Complimentary e-learning for all participants.
• 24 hours customer support is provided. 
• Help is available for the exam application process. 
• Training consultant available to answer all queries of the participants.   

 

Other Certificate courses from iCert Global

• Project Management course.
• Business Analysis course.
• Quality Management course. 
• Cloud Technology course. 
• Data Science course.
• Cyber Security course.
• Big data course.
• IT service management & governance.
• Emerging technologies course. 

 

Contact Details:

Phone: +1 (713)-287-1187

Email ID: info@icertglobal.com 

Website: www.icertglobal.com.

 

Recommend read:

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4. Digital Marketing Courses in Baltimore: Towson University

Towson University has built a strong reputation for academic accomplishment for more than 150 years. It not only promotes higher education but also establishes close interactions between students and professionals in the field. Towson University offers two courses in Digital Marketing with two different durations.

 

Course Name: Certified Digital Marketing Fundamental 

Course Fees USD 2199

Course Duration 120 hours/6 Months

Mode of Learning: Instructor-led live online course

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1 Digital marketing.
• Module 2 Content marketing, Digital analytics. PPC and SEO 
• Module 3 Mastering digital strategy and. social media marketing. 
• Module 4 Hub Spot email marketing. 
• Module 5 Advanced Email Marketing 
• Module 6 Digital Marketing Capstone project.

 

After Completion of the Course, What Will You Gain:

• Learn the ins and outs of the various fields of digital marketing. 
• Create, plan, and implement digital marketing strategies that use the right mix of channels.
• Communicate the right marketing message to engage the right audience. 
• Have in-depth knowledge of digital marketing tools like Google Analytics, Facebook Marketing, Google Ads, YouTube Marketing, and Twitter Advertising.

 

Course Name: Certified Digital Marketing Professional

Course Fees USD 2599

Course Duration 220 hours/9 Months

Mode of Learning: Instructor-led live online course

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1 Digital analytics. Content marketing. PPC. Mastering SEO. 
• Mobile 2. Mastering Mobile marketing. Digital Strategy And social media marketing.
• Module 3. Advanced SPO 
• Module 4 advanced PPC. 
• Module 5. Advanced Web Analytics 
• module 6. Advanced Social Media Marketing 
• Module 7. Advanced Mobile Marketing 
• Module 8. Digital strategy for Brand marketing.

 

After Completion of the Course What You Will Gain:

• Learn in detail about paid marketing, social media marketing, inbound marketing,
• Get in-depth knowledge about planning, managing, and executing multichannel marketing campaigns 
• Learn how digital marketing disciplines are related to one another and how to make an integrated marketing campaign.

 

Other Business Courses from Towson University

• Project Management Professional certificate. 
• Human resources certificate. 
• Online Microsoft Office specialist course
• Online Lean 6 Sigma program. 
• Online certified professional bookkeeper course.
• Online Accounting and Bookkeeping course

 

Contact Details:

Address: 8000 York Road, Towson, MD 21252

Phone: 410-704-2000

Website: www.towson.edu 

 

 

5. Digital Marketing Courses in Baltimore: Americans Graphics Institute

American Graphics Institute operates in six major cities of the United States, including its headquarters in Boston, and provides on-site training to clients all around the world. They offer digital marketing courses in Baltimore. You can participate in their program either by taking classes at AGI locations or may attend online classes without physically visiting a classroom.

 

Course Name: Digital Marketing Certificate

Course Fees USD 5700

Course Duration 133 hours

Mode of Learning:  Live Online classes or in-class coaching.

 

Digital Marketing Courses in Baltimore: Course Module:

• Module 1 Google Analytics. 
• Module 2. Digital marketing strategy. 
• Module 3 HTML.  Email. Introductory class
• Module 4. Responsive HTML email class. 
• Module 5. HTML. Course introduction.
• Module 6. WordPress training.
• Module 7. In the design Introductory class. 
• Module 8. In the design intermediate class. 
• Module 9 Photoshop. Introductory class. 
• Module 10. Photoshop intermediate class. 
• Module 11 Digital marketing Project, 
• Module 12 Digital marketing portfolio.

 

Course Highlights:

• Classes can be taken online, in person, or in hybrid mode.
• Participants can take the course full-time or part-time. The full-time course offers classes five days a week for 6 weeks. The part-time course is flexible, you can take classes a minimum of 2 days a month.
• A dedicated career counselor assists in interview preparation.
• 91% of students are placed as per their records.
• A Digital Marketing certificate by AGI is authorized for GI Bill benefits.

 

Other Certificate Courses from American Graphic Institute

• UX program.
• Web design certificate. 
• Web development certificate. 
• Graphic design certificate.
• Video editing certificate.
• Photoshop certificate.

 

Contact Details:

Phone: (781) 376-6044

Website: www.agitraining.com

 

6. IIDE- The Digital School

IIDE is the most popular and well-known institute to offer digital marketing courses across the world. They have students from countries like Canada, Australia, UAE, USA, UK, etc. They offer the most comprehensive Digital Marketing Courses using the latest advanced teaching methods.

The students are trained with high-quality videos with industrial professional mentors. They have more than 13 certification courses in Digital Marketing including short-term and long-term courses.

The training is led by the 1-1 mentoring sessions and live weekly online sessions with an aim to help their students in clearing their doubts and queries and involve the students in fun learning activities.

IIDE was awarded the Best Institute for digital marketing courses in the year 2021 by the World Education Congress Awards. IIDE follows the latest and updated structure of teaching their student which does not include the traditional way of teaching through the PPTs.

They have customized & designed the process as per the latest technological methods and the curriculum is the most recent and practical. Since they offer online coaching, the students can learn from across the world and can take the course along with their current professional commitments. IIDE follow the most modern techniques of teaching for better and more practical learning for their learners.

 

Courses Highlights:

• Learning from the Experts
• 40+ hrs. of Video Learning & 70+ hrs. of Live Learning Sessions
• Job Placements
• Industrial Expert Faculty
• 100% career guidance
• Live Question & Answer Sessions
• Portfolio Making
• Training for the Interviews
• Authorized certifications
• 1 Live Project in the Final
• Assignments

 

Course Duration & Fees:

The duration required to finish the digital marketing online courses is 4-5 months.

The cost of the course is USD 1360 with 0% EMI options.

 

Frequently Asked Questions

 

Q1. Is learning HTML coding necessary for digital marketing?

Although HTML coding is not mandatory for learning digital marketing. But having a solid understanding of HTML is an added advantage. Because practically many aspects of digital marketing involve HTML coding. Knowledge of HTML will help you to customize as well as optimize your blog, website, or marketing campaign. 

 

Q2. How much does a digital marketer earn?

In the United States, a Digital Marketing Manager’s salary may range from $87,102 to $1,95,196 per year. Many important factors, such as education, certifications, additional skills, and experience can have a significant impact on salary ranges.

 

Q3. Do digital marketing courses require a college or university degree?

A university degree is not required to join a digital marketing course.  But a bachelor’s degree in a related field, such as website/graphic design, journalism, marketing, digital media, communication, etc. will give you a head start in the competition.

 

Q4. Is working from home possible in digital marketing jobs?

Like other tech positions, many digital marketing positions let you work from home. You can work from home at jobs like content writers, social media specialists, SEO professionals, PPC specialists, and website developers.

 

Q5. Can Artificial Intelligence replace Digital Marketing?

Artificial Intelligence cannot replace Digital Marketing. The human touch will always be necessary for marketing. AI merely serves as a tool to assist in different domains of digital marketing.

 

On a Final Note:- Conclusion:

The most interesting as well as challenging aspect of digital marketing is that it is continuously evolving. New marketing techniques and marketing channels are developing every day, new trends are coming up at regular intervals. As a digital marketer mere enrolling in a course is not sufficient to survive in the industry, you have to upskill yourself continuously. Once you join the digital marketing industry, you become a student forever. For an experienced digital marketer, it is a well-compensated job. If challenges and deadlines excite you, do not waste your time, join a Digital Marketing Course. Don’t hesitate, the sky is the limit.