Digital Marketing Course by IIM SKILLS

Are you looking to build a career in the field of digital marketing? Are you looking for a digital marketing course that will teach you A to Z of digital marketing in a simple and effective manner? Are you looking to become an expert in digital marketing?

 

Well, if your answer is Yes, no more worries, you have landed at the right place. There are a lot of different courses on digital marketing in Malleshwaram. However, We have curated a list of the best options for you.

 

 

 

We will discuss the best options in digital marketing courses in Malleshwaram available for you but first, let’s understand a bit about digital marketing and why it is one of the most exciting career options for you.

 

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What is Digital Marketing?

 

We all are aware of the term marketing. Marketing is basically advertising your product or service with the target of increasing your sales and reaching out to more people. Marketing is also to create a need among the target audience for your product or service.

 

Traditional marketing involves the use of banners, billboards, advertisements in newspapers, magazines, etc. But the arrival of the internet changed things. In this digital era, traditional marketing is not enough, and every organization is adopting digital marketing. It is the need of the hour to survive in these times of cutthroat competition.

 

Digital marketing is any means of marketing that involves the internet or electronic devices. This includes marketing through social media, e-mails, blog posts, mobile apps, etc. As more and more people are getting access to the Internet, digital marketing is the way to go.

 

Why is Digital Marketing Important?

 

With time, traditional marketing is losing its shine and becoming less relevant. The reason is simple; the internet. The internet has changed things in the last decade and will continue to impact the decision-making of people as well as organizations. Businesses can’t survive only on traditional marketing. With so much competition, if you want to have the attention of the people, you have to go digital.

 

As Compared to Traditional Marketing, Digital Marketing is Having the Following Advantages:

 

• Reachable to more target audience
• Cost-effective
• Continuous Monitoring
• Multiple Communication Channels like social media, Blogs, Apps, etc.
• Less time in Implementation
• Quick feedback from end-users

 

For small businesses who were unable to spend much on traditional marketing from a cost point of view, digital marketing is like a savior. With less money, they can reach a wider audience. There is no doubt that every organization will have to adopt digital marketing sooner or later and that’s why digital marketing will create huge job opportunities in the upcoming decade.

 

What are the Different Types of Digital Marketing?

 

There are different types of digital marketing that you will learn about in the courses. However, just for an overview, the following types of digital marketing are in use:

 

• Content Marketing:

Content marketing is basically giving answers to the questions raised by consumers. Good and high-quality content can give your audience what they need. This can be done via social media, blog posts, e-mails, etc. There may be specific formats like infographics, flyers, etc.

 

• Search Engine Optimization (SEO):

SEO is one of the most powerful tools that allow your content to rank higher in the search engines. This itself is a very vast topic and will cover details like keyword search, web traffic, etc.

 

• Social Media Marketing (SMM):

Social media is one of the most powerful and easiest ways to reach your target audience because everyone is using social media on one platform or the other. This involves marketing on social media platforms like Facebook, Instagram, etc. The best advantage of SMM is that it is a very quick communication channel between an organization and its audience.

 

• Audio and Video Marketing:

Well, Youtube needs no introduction, there is hardly any person with access to the internet that hasn’t opened Youtube. It is the best video marketing option available to businesses. Similarly, audio marketing through podcasts is slowly gaining the attention of users.

 

• Email Marketing:

Your email is always full of emails from various businesses like shopping websites, home loan agencies, insurance agencies, travel agencies, etc. If used properly, this is a very strong tool of digital marketing.

 

 

Why Join a Digital Marketing Course?

 

We are living in the digital era and there is no denying that digital is now part of our lives. Sooner or later, all organizations will have to adopt digital marketing. Here are the reasons why you should go for a course in digital marketing:

 

• High Demand

There is a growing demand for experts in digital marketing. As the internet is easily accessible to all, companies are connecting to their audience through digital mediums only and that’s why digital marketing is probably the number one priority of these organizations. This demand will further grow as more and more organizations will understand the need to promote their innovation on digital media.

 

• Diverse Job Profiles

Digital Marketing is such a vast field that there are innumerable roles you can fulfill in an organization. We have discussed career options in digital marketing in the next section. However, just to give you an idea, you can be a social media manager or a marketing influencer, or you can look after brand reputation management. The opportunities are endless.

 

• Start Your Own Business

If you are starting your own small-scale business, you must know about your target audience and how to connect with them. If you master this art, you will definitely stay ahead in the game as compared to your competitors. If you already have an existing business, you can learn digital marketing techniques to grow your business. Either way, digital marketing will help you in achieving your target.

 

• A Creative Career

A career in the digital marketing field is unlike any traditional job. Surely, it will have its own challenges, but the creative part of the job will keep you satisfied. For example, If you are a social media manager, you will be creating promotion campaigns with catchy headlines and unique content.

 

Similarly, if you are handling email marketing, you will be involved in the overall design of the mail and highlighting the salient points of your campaign. So, if you are a creative person, digital marketing can be an exciting option for you.

 

What are the Career Options in Digital Marketing?

 

Digital marketing has become one of the most popular career options in India as more and more people are getting connected through internet accessibility. While browsing the internet for any social media sites, e-commerce sites, news portals, etc, there is a large amount of content that is being provided to us in one form or the other.

 

This content is driven by the people hired to do the specific job of feeding the content to target the audience. As business organizations are becoming more and more digital, there will be a huge demand for experts in digital marketing, and that’s why this will be one of the most sought-after career options in the coming times.

 

Once you have understood digital marketing and its various aspects, you can further work in any specific field to apply for various career options like search engine optimizer, content marketing manager, social media manager, copywriter, conversion rate optimizer, etc.

 

How to Choose the Best Course for Digital Marketing in Malleshwaram?

 

Malleshwaram is a sub-location under Bengaluru north. Bengaluru is known as the Silicon Valley of India and is one of the top destinations for job seekers. Digital marketing courses in Malleshwaram are the right step for a great career option if you are a fresher.

 

If you are already a working professional, digital marketing courses in Malleshwaram can surely give you the additional skill required for staying ahead. There are a lot of options available in the market for digital marketing courses in Malleshwaram.

 

However, to make your job easy, we have done the research and shortlisted the best courses that can fulfill all your requirements. Just go through our list of top 6 digital marketing courses in Malleshwaram and choose what suits you best.

 

Rank # 1: IIM Skills

 

When it comes to digital marketing courses, IIM Skills is one of the leading institutes in India providing a comprehensive and well-curated course in digital marketing. IIM Skills is the best choice for digital marketing courses in Malleshwaram because you get complete knowledge on all the aspects of digital marketing from experts, lifetime access to the course, placement assistance, and certification that will help you fast forward your career.

 

IIM Skills is one of the top-rated institutes on Google reviews, Quora, and a lot of other education-related websites. Training is provided by experts with vast industry experience in the field of digital marketing and this course will surely help you achieve your goals in the field of digital marketing.

 

 

Course Content :

• Introduction to Digital marketing
• Web development at WordPress modules
• Search engine optimization (SEO)
• Search engine marketing (Google Ads)
• Email marketing
• Inbound marketing
• Social media marketing
• Integrated digital marketing strategy
• Web Analytics (Google Analytics)
• Online Reputation Management (ORM)
• Content writing and advanced blogging
• Media buying and planning
• Affiliate marketing
• Video marketing (Youtube)
• Marketing Automation
• Digital infographics Resume creation

Course Highlights :

• 180 hours of Comprehensive live training
• 15+ live projects and 10+ live case studies for a better understanding
• Free tools worth INR 79000 +
• Master 40 Digital Marketing Modules
• 3 Months Guaranteed internship
• Personalized Mentorship
• Placement assistance
• Preparation for Certification from Google, Facebook, etc.
• Hands-on assignments with review and feedback
• Lifetime access to all the learning material

 

To get more insights, refer to IIM Skills Digital Marketing course Review 

 

Contact Details :

Email: info@iimskills.com

Phone: +91 9911839503

 

Rank # 2: IIDE

 

The second institute on our list for digital marketing courses in Malleshwaram is IIDE. IIDE is one of the top-ranked institutes in India for digital marketing courses. IIDE offers three different categories of courses in digital marketing.

 

There are short-term certification courses, one advanced certification course of the duration of 3 months, and one post-graduation course of 11 months. You may choose any of the three courses as per your requirement. These digital marketing courses are suitable for working professionals, students, small business owners, etc.

 

Course Content for Short Term Certification Courses:

• E-commerce management
• Google Ads
• Email Marketing
• Content Marketing & Strategy
• WordPress website planning & development
• Search Engine Optimization
• Google Analytics
• Social Media Marketing
• Media Planning
• Online Reputation Management
• Facebook & Instagram Ads
• Copywriting
• App Store Optimization
• Ad designing

You may choose any combination of the above-mentioned courses as per your requirement.

 

Course Content for Advanced Certification courses:

• Introduction to Digital Marketing
• Website planning & E-Commerce development
• SEO
• Blogging
• Adsense
• App Store Optimization
• Content Strategy & copywriting
• Email Marketing
• Influencer Marketing
• Campaign Planning
• Social Media Marketing
• Brand Reputation Management
• Media Planning
• Conversion rate Optimization
• Social Analytics and Google analytics
• Capstone Project & Mentoring
• Career Guidance and Resume Building

 

Course Highlights for Advanced Certification Course :

• 70+ hours of the live class
• 1 on 1 mentoring session
• 20+ industry tools mastery
• Resume and Interview training
• 8 brand projects
• Placement Assistance

 

Course Content for Post Graduate Course:

• Introduction to Digital Marketing
• Website Creation
• Search Marketing
• Content Marketing
• Social Media Marketing and Management
• Video Marketing
• Different types of Digital Marketing
• Integrated Marketing
• Soft skills
• Agency Skills
• Internship & Mentoring

 

Course Highlights for Post Graduate Course :

• 600+ learning hours
• 1 on 1 student mentorship
• 13+ Live Projects
• 2 Months Internship
• Placements Assured
• 28+ Industry relevant Skills
• Key Managerial skills

 

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Rank # 3: Digital Academy 360

 

The third institute on our list for digital marketing courses in Malleshwaram is Digital Academy 360. Digital Academy 360 offers two different courses in digital marketing. The first one is a professional certification program in digital marketing of duration 2.5 months and the second one is skill development in digital marketing & analytics of duration 5 months.

 

Course Content for PCP Program:

• Marketing & Principles of Marketing
• Introduction to Digital Marketing & Search engines
• Website planning & Creation
• WordPress Website designing
• Advanced Keyword research
• SEO
• Google webmasters/ Search Console
• Google My business
• Social Media Optimization
• Social Media Marketing
• Google Ads & Google Analytics
• Bing Ads
• Online Reputation Management
• Quora marketing
• Email Marketing
• Whatsapp and SMS marketing
• App Store Optimization
• Content Marketing
• E-Commerce Marketing

 

Course Highlights for PCP Program:

• 40+ Modules
• 5+ Industry Experts from Multiple domains
• 10+ Certifications
• 10+ Case Studies
• 10+ Tools covered
• 2 Live projects & Paid Campaigns
• Weekly Assignments & job Notifications
• Personality development & Soft Skill Training
• Dedicated Mentor

 

Course Content for Skill Diploma Program:

• What is Digital Marketing
• Traditional marketing & its disadvantages
• Market Research- Primary & Secondary
• Types of Marketing
• Business Communication & Information Systems
• Consumer Behaviour
• Marketing Channels
• Selecting the right Target Audience
• Keywords and types of Keywords
• Keyword Research Competitor Analysis
• Keyword research reporting

 

Course Highlights for Skill Diploma Program:

• 100+ Modules
• 10+ Industry Experts from Multiple domains
• 20+ Certifications
• 10+ Case Studies
• 20+ Tools covered
• 5 Live projects & Paid Campaigns
• Weekly Assignments & Job Notifications
• Personality development & soft skills training
• Dedicated Mentor

 

Rank # 4: National Institute of Digital Marketing

 

The fourth institute on our list for digital marketing courses in Malleshwaram is the National Institute of Digital Marketing. NIDM is one of the leading digital marketing institutes in India and offers a variety of courses in the field of digital marketing.

 

The various courses offered under digital marketing are Dynamic Digital Marketing, Hybrid Digital Marketing, Advanced digital Marketing, Social Media Marketing, and Search Engine marketing. You can get the detailed syllabus for all these courses from their website. However, we have covered the details of the dynamic digital marketing program for you to get an idea.

Course Content for Dynamic Digital Marketing Program:

• Digital Marketing Introduction
• SEO
• Social media Optimization
• Social Media Marketing
• Content Marketing
• Blogging & Storytelling
• Google Analytics
• Influencer Marketing
• Affiliate Marketing
• App Store Optimization
• E-commerce Marketing & Business Modules
• Conversion rate Optimizer
• Static & Dynamic Website
• Adobe Tools
• Tools for Content Creation

 

Course Highlights for Dynamic Digital Marketing Program:

• 50+ Modules
• 150+ hours learning
• 10 International Certifications
• 100 % placement
• 2-year support
• Live Projects & Internships
• Flexible Class Schedule

 

Rank # 5: Digital Roy Academy

 

The fifth institute on our list for digital marketing courses in Malleshwaram is Digital Roy Academy. They offer a comprehensive digital marketing course, covering all the aspects of digital marketing.

 

Course Content for Digital Marketing Course:

• Overview to Digital Marketing
• Traditional vs Online Marketing
• Scope of Digital Marketing
• Business Website planning
• WordPress Web designing
• Google Ads and Bing Ads
• SEO
• Blogging
• Social Media Ads
• Google MyBusiness
• Mobile Marketing
• Affiliate marketing
• Google Adsense
• Webmaster Tools
• Google Analytics
• Email Marketing
• Live chats
• Audio Ads & Video Ads
• Marketing Automation
• Lead Generation
• Inbound marketing
• Google Search Console
• Social Media Optimization

 

Course Highlights for Digital Marketing Course:

• 65+ Modules
• 200+ hours learning
• Live Projects
• Internship
• 100 % Placement

 

Rank # 6: Digital Kora

 

The sixth and final institute on our list for digital marketing courses in Malleshwaram is Digital Kora. Digital Kora provides a variety of digital marketing courses. You can choose any of the courses as per your requirement.

 

Course Content for Digital Marketing Course:

• Digital Marketing Overview
• Website planning & creation
• Search Engine Optimization
• Google Ads
• Social Media Marketing
• Google Analytics
• Online Display Marketing
• Email Marketing’
• Lead Generation for Business
• Content Marketing
• Online Reputation Management
• Creating Internet Marketing Strategy
• Affiliate Marketing
• Adsense and blogging
• SMS Marketing
• Google My business
• Conversion Tracking
• Video Marketing

 

Course Highlights for Digital Marketing Course:

• 50+ Tools
• Live Projects
• Assignments and Mock Tests
• 100 % Placement

 

 

Frequently Asked Questions:

 

1. Who can join a Digital Marketing Course?

Anyone who is looking to acquire additional skills for career growth can join these courses. Even students can join these courses as it will strengthen their resume for future career prospects. Working professionals will greatly benefit from these courses as almost all organizations will adopt digital marketing in due course.

 

2. Is there any minimum qualification required to join digital marketing courses?

As such, there is no minimum qualification required. However, as the course content will be in the English language, candidates are supposed to have a good command of the English language as well as good communication skills.

 

3. Is digital marketing a good career?

Yes, digital marketing is a very good career option if you are a creative person with good communication skills and writing skills. As the internet is reaching more and more people, digital marketing will create a lot of job opportunities in the coming times.

 

4. Any prior technical Knowledge is required to join the digital marketing course?

No. You will learn all the tools in the course itself. You will work closely with the technical people. However, your job is only to market the product or service by using online tools.

 

5. What are the salary prospects in digital marketing?

You will be amazed to know the kind of salary the digital marketing field can fetch you. However, the pay package completely depends on the role you are performing in the organization as well as your past experience. You can do freelancing also in case you are interested in working from home or you are a working professional.

 

6. Which is the best institute for digital marketing courses in Malleshwaram?

As per our curated list, IIM Skills offers the best digital marketing courses in Malleshwaram. You can ask for a demo session before joining the course. Also, if you are not satisfied after the 1st lecture, you can have a full fee refund.

 

Conclusion:

 

As explained earlier, digital marketing is a great career option for you. The opportunities will grow in the future and with continuous learning and experience, you can have a great career in this field.

 

We hope we are able to guide you in the right direction with this comprehensive article about digital marketing courses in Malleshwaram. Choosing the right digital marketing course is very important for the target you want to achieve. We have provided the best options for you and you can choose what suits you best.