IIM SKILLS VS DSIM: Digital Marketing Course Comparison 

IIMSKILLS VS DSIM: A Detailed Study of the Curriculum, Tools, Applications, Case Studies and Assignments incorporated in the course for both the institutes 

IIM Skills Institute

IIM Skills plunged into the teaching field after reaching over 1 million digital people around the globe as an educational blog almost 5 years back. They have their top notch customized digital marketing course content as per the expectations of current digital global needs in the digital world. IIM Skills started its Master Program in Content Writing that changes the view of the Content Writing Industry. Contents Writing plays a vital role in digital marketing.

 

IIM Skills is today accepted as the number 1 leading institute    

IIM Skills decided to launch a full-fledged program and started Master Program in Content Writing that brings a historic change in the Content Writing Industry. Today, IIM Skills is recognized as one of the leading brand names amongst the institutes providing the best online courses. With its 23+ cities presence, all-around India and Asia (Singapore and Dubai), IIM Skills is providing different courses to enhance the skills of scholars, professionals, and entrepreneurs in attaining their desired objectives.

 

IIM Skills guarantees the participants a 100% fee return if the participant is not satisfied after the first online class attended. The institute has trained 5000+ professionals across the globe through 1000+ training live online sessions.

 

IIM Skills has a team of trained and experienced faculties with over 10 years of experience who are delivering quality education during our professional certifications program.

 

You may also want to check out our list of the Top Digital Marketing Courses in India

 

IIM Skills Objectives

IIM Skills aims is to provide world-class education through live online classes and self-paced 24*7 online support with the IIM Skills Learning Management System program. The courses at IIM Skills are designed keeping in mind today’s need and at an affordable price so that that everyone gets technically skilled.

 

Online Courses of IIM Skills

• Content Writing Course
• Digital Marketing Course

Check out our article on IIMSKILLS VS upGrad Digital Marketing course 

 

 

Digital Marketing Master Course

The Digital Marketing Master Course program is uniquely designed by the expert panels of IIM Skills for delivering the best and the latest course to the participants, as per today’s call. The 40-course modules are covered through 180 hours of comprehensive live online training sessions and 120 hours of assignment sessions so the participant will get a proper working exposer for digital marketing.

Fee Structure: INR 29,900.00 + 18% GST

Digital Marketing Master Course Content

• Introduction to Digital Marketing

  • Requirements of Internet Marketing
  • Instructions and expectation from the course delivered
  • Assignments and Exams
  • Support Desk Timing and Process

 

• Website Development With WordPress

  • What is WordPress? And what are its benefits?
  • WordPress Website Working Management
  • Positioning frontend and backend website
  • Personalizing WordPress
  • Speed Optimization for WordPress

Tools

• WordPress
• Working with Plugins like Yoast SEO, Page Builders, and many more
• Cloudflare
• Domain and Web Hosting Integration

 

• Search Engine Optimization

  • Basics of Search Engine Optimization
  • Indexing and Crawling
  • Search Engine Optimizations algorithm
  • Google Search Console
  • On-page and Off-Page Optimization
  • Keyword Research, Density
  • Search Engine Optimization Content-Length
  • Business listing with Google

Tools

• Google Keyword Planner
• Ubersuggest
• kwfinder
• answer the public
• Pingdom
• Semrush
• Small SEO tools
• Plagiarism Checker
• Domain Authority Check

 

• Search Engine Marketing

  • Fundamentals of Search Engine Marketing
  • Searching and Displaying Advertising
  • Re-marketing
  • Video Advertising
  • Biddings and planning Ads
  • Mobile Ads
  • Running Ads campaign

Tools

• Google AdWords
• Keyword Planner
• Semrush
• YouTube Analytics

 

• E-mail Marketing

  • What is Email Marketing?
  • Positioning Email Channel
  • Email Marketing, Dipping
  • Working with Email Marketing
  • Spam Score Checker

 

Tools

• Mail Chimp
• SMTP Server
• Mail Tester
• Campaign Builder

 

• Inbound Marketing

  • What is Inbound Marketing?
  • Importance of Inbound Marketing
  • Creation Channels
  • Optimizing Landing Page
  • Drip Email

Tools

• Landing Page
• Mail Chimp
• Modal Popup
• Tenting for Infographics
• Social Media Channels

 

• Social Media Marketing

  • What is Social Media Marketing?
  • Facebook Marketing
  • LinkedIn Ads
  • Instagram Ads
  • Twitter Ads
  • Pinterest

Tools

• TweetDeck
• Hootsuite
• Pixlr of Instagram
• Canva

• Web Designing and Development

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Advertising
  • Content Marketing

• Google Analytics

  • Fundamentals of Google Analytics and Web Analytics
  • Treemap
  • Traffic Sources
  • Vents
  • Setting goals
  • Types of Traffic
  • Social Media Analytics ( Facebook Pixel, LinkedIn, Twitter Ads)

Tools

• Twitter
• Facebook Pixel
• Linkedin Ads
• Google Developers

• Paid Media

• Earn Media

• Social Media

• Advanced Marketing and Content Writing

  • Writing formats

  • Selecting the right Keywords
  • Comprehensive Plagiarism

• Planning & Buying Media

• Blogging for Media Affiliation

• YouTube Marketing

• Marketing Automation

  • CRM Integration
  • Managing Customer Lifecycle
  • Email Marketing
  • Mobile & Social Marketing Capabilities

• Creating Digital Infographics Resumes

 Tools Familiarization

The participants will get a handful of experience of working with the latest marketing tools worth Rs. 79,000+ free of any extra charges for which the participant need not have to pay extra besides regular fees.

• Facebook Ads
• Facebook Insight
• Google Analytics
• Keyword Planner
• LinkedIn Ads
• YouTube Analytics
• Google Trends
• UBERSuggest
• Google Ads
• SEMrush
• MOZ
• Twitter Ads

 

Assignments duration: 120 hours

Assignments at every stage, create uniqueness in the Digital Marketing Master Course from other institutes. The participants have to submit the assignment after the completion of every live online class and before the next class.

• Web Development: 15 hours

The very first assignment for the participant is to purchase the Domain Name and Web Hosting and has to design the website with WordPress.

• Micro Video Marketing: 10 hours

This assignment guides the participants in doing a video campaign with the help of  YouTube Studio, the participants use different video management tools for mastering the video campaigns.

• Google AdWords: 10 hours

AdWords, this assignment helps in mastering the most important part of Digital Marketing by doing ads on google and the paid ads on YouTube, Display Network.

• Search Engine Optimization(SEO): 25 hours

Every business person wants his business to always appear on the top whenever the related topic is searched on the internet. For this, the participant must be technically sound with the SEO technique. In this assignment, the participant will do the live work for the website on-page and off-page SEO and also do a keyword search and its density, competition analysis.

• Social Media Marketing: 15 hours

In this assignment, the participants will learn how to make a social media presence on Facebook pages, LinkedIn Business Profile, Twitter account, by mastering the social media tools.

• Affiliate Marketing: 10 hours

In this assignment, the participant will learn affiliate marketing by signing up with multiple affiliate programs and earning $100 in the program.

• Email Marketing: 15 hours

In this assignment, the participant learns to live email marketing using different tools like MailChimp, Mailgun, and other platforms.

• Content Writing: 30 hours

Content carries the descriptions about the Brand and its products or services delivering that needs to be well designed so that the website gets healthier ranking to your website in SERP. In this assignment, the participant will learn the techniques of niche research, long and short tail keywords, blog writing.

Internship (optional)

An internship is the most vital element of any training program through which a participant will get a handful exposure of doing work online or offline. IIM Skills non-paid virtual internship is an optional program for the participants with a period of 3 months in which the participant has to submit at least 8 projects for approval and a certificate is given to the participants for this internship program.

Placement

IIM Skills supports their participants in scheduling their interviews with those organizations who approached IIM Skills for the hiring of the employee.

 

Alumni Review

1. Swathy Swaminathan, Assistant Manager

Research and Content at India Infoline Securities PVT. LTD. Mumbai

Most informative sessions I learned a lot thank you, sir

2. Parineeta Gopal, Deputy Manager-Copywriter

Cox and Kings India

Thank you, sir, for the extreme guidance you give during the entire live online sessions

 

Recommended Read: Digital Marketing Courses in Indore

 

DSIM-Digital School of Internet Marketing

DSIM is a Digital Vidya company, providing digital marketing courses under Digital Vidya through 15+ centers across the country in which 10+ centers are running in the Delhi NCR zone. DSIM through its internet marketing trained n-numbers of corporates, entrepreneurs, professionals, and students.

 

DSIM has trained over 60,000 participants through over 5,400 batches conducted in over 55 countries around the globe. DSIM is the brand trusted for the last 10+ years.

 

DSIM is proudly partnered with Google, Facebook, NASSCOM, LinkedIn, Microsoft, Vskills.

 

Why go for Digital Marketing Course?

Today money is the need for everyone from homemakers, scholars, or for those who want to have more money for their better future aspects. Digital Marketing helps you in making your dreams come true.

What can we do after Digital Marketing Course?

This is also a very important question for which one must get satisfactory answers. After the completion of digital marketing course, one can choose an option from the many available options

1. Expansion of your business
2. Start an e-commerce store
3. Freelancing giant
4. Create a website for regular income

After the course, the Freshers, professionals, or entrepreneurs will think for better future growth in their current job profiles or can switch their jobs to achieve the career objectives.

Course Title: Certified Digital Marketing Master Programs (CDMM)

Digital Marketing is not only the job-generating field in today’s time but has become a career booster for those who want to achieve greater heights in their professional career, and also want pocketful earnings too.

The Certified Digital Marketing Master course for digital marketing is well designed and all set for providing the best and the latest course curriculum to the students, professionals, or entrepreneurs so as they get the best out of the course as per their needs.

Course Highlights

• Over 150 hours of classroom and online sessions
• Over 15 industrial certificates
• Providing 100% job placement supports
• Lifetime access to the updated content

Instructor-Led Online Classes

• Duration: 4-7 months
• Weekday Batch: Tuesday & Thursday
• Weekend Batch: Saturday & Sunday

 

Classroom Training

• Duration: 3-4 months
• Weekday Batch: Tuesday to Friday
• Weekend Batch: Saturday & Sunday

 

The Center Locations for Digital Marketing Course:

DSIM is running its digital marketing courses through classroom lectures at the following centers where the participant can opt from the classroom or the online class sessions as per the convenience.

• Delhi Center Netaji Subhash Palace
• Delhi Center Preet Vihar
• Delhi Center Malviya Nagar
• Delhi Center Paschim Vihar
• Delhi Center Vishwavidyala
• Delhi Center Lajpat Nagar
• Gurgaon Center Golf Course Road
• Gurgaon Center Sikanderpur
• Noida Center Sector-18
• Mumbai
• Pune
• Bangalore
• Hyderabad

Course fees:  Not Available

Course Curriculum: The course of digital marketing is very efficiently designed and effectively followed. So the participant will get proper in-depth knowledge about the topics that are later followed by the case studies

Core Module- Course 1

1. Search Engine Optimization

2. Working Terminology of Search Engine Optimization
3. Keyword Research
4. Creating Content Cluster for Content Marketing
5. App Store Optimization
6. Google hacks to improve your search ranking

 

• Search Engine Marketing

1. Understanding and Creating a customer journey
2. Keyword Research and Planning
3. Remarketing, RLSA and Dynamic Targeting
4. YouTube Advertising
5. Quora Advertising

 

 

• Social Media Marketing

1. Facebook Marketing
2. Instagram Marketing
3. LinkedIn Marketing
4. Twitter Marketing
5. Pinterest Marketing
6. Using Hootsuite, Buffer, Social Media
7. Generating industry-specific Social Media Planning

 

• Email Marketing

1. Writing readable content
2. Increasing leads through nurturing
3. Communicating with Best Email Templates
4. Drip Email campaigns

 

Advanced Modules- Course 2

• Inbound Marketing Techniques

1. Understanding and Implementing the concept of funnel marketing
2. Attracting a relevant audience using cost-effective methods
3. Learn to use automation tools like HubSpot, Push Engage, and landing builder
4. Strategically analyzing campaigns and tactical improving them

• Web Analytics

1. Understanding Google Analytics
2. Google Tag Manager for website tracking
3. Creating industry-wide report through the user flow

 Affiliate Marketing Master Class- Course 3

1. Keeping eagle eye view on other affiliates
2. Finding profitable offers
3. Running profitable campaigns
4. Tools used by super-affiliates

Specialization Modules- Course 4

• E-commerce Listing & Marketplace Listing

1. Exploring a billion-dollar online market industry
2. Part of the new age e-tail
3. The Pros and Cons of marketplace listing
4. Drive market campaigns

• Associate Facebook Marketing

1. Optimizing & Reporting Facebook Ads
2. Facebook Pages
3. Shop, Pixel, Facebook Messenger
4. Developing Brand Awareness
5. Online Sales/Leads

• Associate LinkedIn Marketing

1. Creating good Content
2. Showing ROI for content programs
3. Key resources and tool for creating content

• Buying Media & Strategy

1. Objectives for buying media
2. Drafting digital media plans
3. Targeting the right audience
4. Executing best media campaigns

• Programmatic Marketing

1. Real-time bidding
2. Working & types of Programmatic Advertising
3. The Pros and Cons

4. Freelancer in Digital Marketing

5. The requirement of Digital Marketing Services
6. Reaching out to the customers
7. Generating Custom and Automated Report
8. Evaluating other Digital Marketing Service Providers
9. Creating customized Presentations and Proposal

• Integrated Digital Marketing Strategy

1. Marketing Principles
2. AHA Moments
3. Digital Strategy
4. Optimizing campaigns

• Adobe Analytics

1. Digital Measurement Strategy
2. Utilizing the best tools to understand the needs of your audience
3. Measuring the ROI using the different channels

• Lead Sourcing

1. Validating Email Ids
2. Sourcing Apps/Software/plugins
3. Google to source information

 

Assignments

Search Engine Optimization (SEO) 8 hours

Learning outcomes

1. Searching the right keyword to get the best rank on google for your website
2. Analyzing your website and implementing on-page SEO techniques
3. Identifying and Analyzing competitors for building a competitive website
4. Local SEO and Mobile SEO to target specific users
5. Identifying keywords and Analyzing planning implemented by your competitors

Tools

• RankWatch
• Google Keyword Planner
• Broken Link Checker

Search Engine Marketing (SEM) 10 hours

Learning outcomes

1. Setting up google ads account to run ads on Google.com
2. Creating Ad groups
3. Creating and running responsive ads on Goggle Display Networks
4. Connecting your marketing objectives to ads

Tools

• Google Ads
• Merchant Centre

Note: These assignments will require running live Ads Campaigns by spending Rs. 1,000

Social Media Marketing: 8 hours

Learning outcomes

1. Creating a profitable Facebook page
2. Building a network for the existing customers
3. Creating and running an effective campaign
4. Building a fan base on Twitter

Tools

• Canva
• Hootsuite

Note: These assignments will require running live Ads Campaigns by spending Rs. 1,000

Email Marketing: 8 hours

Learning outcomes

1. Sending Emails in various countries
2. Never let your Email land in the Spam folder
3. Managing your Emails professionally using Mailchimp

Tools

• MailChimp
• Google Advanced Search
• SPF Validation Tools
• Chrome Extensions: Clearbit Connect, Anymail Finder, Email Generator

 

Inbound Marketing: 10 hours

Learning outcomes

1. Learning secret techniques increase your reach with extra budget
2. Step-by-step nurturing email contacts automatically
3. Building an effective Landing Page
4. Drip Marketing Campaign

Tools

• Unbounce
• io

 

Web Analytical: 8 hours

Learning outcomes

1. How data can be presented in a storytelling format
2. Setting up Google Analytical account
3. Real-time check and review of businesses
4. Registering on Google Merchandise Store
5. Draw your campaign life-cycle

Tools

• Google Analytics
• Google Merchandise Store

Building your Blog

Learning outcomes

1. Deciding Topic of your blog
2. Purchasing of Domain Name or a free sub-domain name from Digital Vidya
3. Importing 5 blog posts on their blog topics from other websites
4. Host blog on AWS and add $100 credit provided by Digital Vidya
5. Updating Themes and Logo
6. Installing necessary plugins including Google Search Console, Author Tag, Discuss

 Promoting your Blog

1. Write your first blog + SEO
2. Social Media Profiles and Content Sharing
3. Promoting blog through emails
4. Facebook Ads promoting
5. Traffic Analysis using Google Analysis
6. Content Strategy

Facebook Advertisement: 8 Hours

Learning outcomes

1. Facebook Page and Ad campaigns
2. Running Ads and optimizing your campaigns
3. Building Brand Awareness
4. Get more online conversions

 

Case Studies

Search Engine Optimization(SEO):  “ICICI Bank” 20 hours.

Learning outcomes

1. Improving search engine ranking for your Website and blogs
2. Content indexing
3. Analyzing which web page is performing well and which page needs improvement
4. Keyword Short List

Tools

• Google Analytical
• Google keyword planner
• Google Search Console

Search Engine Marketing(SEM): “Carwale”, 4 hours

Learning outcomes

1. Use of search engine for the effective marketing campaign to reach the right customers
2. Budgeting for marketing campaigns
3. Recognizing campaign performance

Tools

• Google AdWords
• Google Keyword Planner

Social Media Marketing(SMM): “ Cadbury Dairy Milk”, 20 hours

Learning outcomes

1. Creating Social Media Marketing Campaigns
2. Arranging your Social Media Marketing campaign for attracting a large number of audiences
3. Successful user-generated content
4. Selecting the right social media channels for your campaign

Email Marketing: “ Microsoft”, 8 hours

Learning outcomes

1. Generating promotional emails with appealing content
2. Differentiating user based on Interest and demographic
3. Converting customers through leads by exploring brand quality

Tools

• MailChimp

 

Inbound Marketing: “ Myntra”, 8 hours

Learning outcomes

1. Watching closely the policies adopted by other big brands for generating Inbound Marketing strategies
2. Preparing Inbound Marketing strategies for your business.
3. Bringing individuals to your website with appealing pages
4. Outlines

Tools

• com Landing page builder

 

Web Analytical: “ Puma”, 4 hours

Learning outcomes

1. Develop your website as a conversion tool for maximum sale
2. Following-up the path from which your website traffic is passing
3. Evaluating your website visitors
4. Development and updation of your website to carry the best experience

Tools

• Google Analytics

Tools

 Digital Marketing tools worth Rs. 70,000 free

For getting the best result in any field we require many tools to achieve the desired results for which sometimes we have to pay a huge amount but with DSIM digital marketing course the participants will get these costly tools fully free without being charged any extra fee besides the regular fee.

• KONNECT INSIGHT
• Rankwatch
• Semrush
• PushEngage
• ahrefs
• Sunny Landing Pages

 

Alumni’s Reviews

1.Rahil Joshi, Freelancer Digital Marketing:

CDMM course of Digital Vidya is uniquely designed to achieve the best result in the field of digital marketing. I am blessed that I did CDMM from Digital Vidya which helps me in switching my job profile from being an engineer to a freelancer.

2. Shilpi Shah, Social Media Marketer, Fuzia:

I think this is my life’s best decision that I took of doing the CDMM course, it changes my way of looking towards life. I thought that social media is only a way of entertaining, but after doing this course it changes the whole world upside down and also my thinking which makes me believe that social media can also be an earning platform.

 

 IIM Skills VS DSIM: A Comparison 

The growth of the digital market opens up new job opportunities for job seekers and have helped developed a great interest amongst the students, professionals, and entrepreneurs towards digital marketing.

Findings, from the above institutional course profile it’s quite clear that IIM Skills has a uniquely designed digital marketing course curriculum. DSIM, on the other hand is a Digital Vidya company having their own customized curriculum meant to provide value.

The bundle of free tools, and applications for the participants to use is almost in the same variant.

 

 

Conclusive Suggestion For IIMSKILLS VS DSIM

Job is always a need for everyone and in today’s time, the use of the digital platform has generated a large number of job opportunities globally. To become a professional in the digital marketing field one must be technically skilled and certified to acquire good job opportunities in the digital marketing world. In this comparative article we have analyzed IIMSKILLS VS DSIM taking several parameters into account. However, it is ultimately your preferences and criteria that will decide which one is suited to you the most.

Today many institutes are providing the best certification courses offline or online as per the need of the participants. But, the main thing is to select the best institute for yourself. Every institute gives you a free demo session so as you can make the right decision from where you want to do the digital marketing course.