SimpliLearn or UpGrad Digital Marketing Course | Who is Better?

by Sulaxana | Nov 2, 2024 | Courses, Digital Marketing, Institute List, Institute Review

As time is transforming, so is the thinking of an individual. Everyone today wants to be an earning member of the family depending upon the time lag for which they search for the jobs, even when they are pursuing their degree or professional courses. Whether talking about Freshers or professionals, everyone discusses different approaches or the ways to either start earning or to increase their income. Because they want to do the courses either through long-distance educational institutes or through the institutes that train their course participants through the online class programs.

There are several numbers of institutes that give training through experienced faculty members for their online classes.  Digital marketing is the best to get earnings for those who are searching for a job or want to switch jobs.

There are so many online courses available for the job seekers or the professionals depending upon the line they choose or as per the requirement of their job profiles, Sometimes they choose to switch the professional lines too.

Top online courses that are on-ramp for one’s growth

• Certification course in Digital Marketing
• Certification course in Business Analytics
• Certification course in Developments
• Certification course in Design
• Certification course in Content Writing

From the above-listed courses, the digital marketing course is very much in demand. But, before going for this many questions are required to be answered so that an individual need not boat himself in 2 different boats.

You might be interested in our list of Top Digital Marketing Courses in Mumbai

What is Digital Marketing?

As we know, marketing is the most vital factor for any business organization to extend the reach of their business products to every single person. Likewise, if we look back to ancient times, the businessmen used to go door-to-door selling their products which are still followed today. As time passes when the technology was introduced, businessmen started taking the help of Radio and TVs to promote their business. In today’s time, the youth has started using the internet to go for online business activities, whether it is a purchase of any product or service.

As per the statistical data, the digital population has reached up to 687.6 million and its active participation in e-commerce has reached up to 74%. Approximately 330 million digital buyers we have by the end of 2020. In today’s time, it is very difficult to hit the right customer for business products following traditional business strategies. But digital marketing helps to get leads and convert them into customers as per their requirements depending upon the sex, age, or even according to their demographic conditions.

Digital Marketing is the platform form, where one can reach up to their customers without interacting personally. They can promote their business using different techniques which helps in extending their business. Digital Marketing helps in targeting the right customers by preparing their strategy according to their interests.

Scope of Digital Marketing

As we know the marketing world is wide in today’s time. Everything is available online from the tip of a needle up to everything one needs. Using the internet has brought everything within the reach of everyone. The growing business sectors globally bring more job opportunities for job seekers and for professionals. But one must have the quality of soft skills and technical skills so that one can plan digital marketing activities as per the business or the customers’ need.

The different job positions are available for the lower-middle level to the highest levels. Individuals can start as a Digital Marketing Intern and move up to become Digital Branding heads, depending upon the experiences. Their average salary starts from 1.2 lacks to 6 lacks per annum when an individual has experience of 2+ years in India.

From where one can do the course of Digital Marketing?

There are several institutes in India and globally, providing offline and online courses on Digital Marketing training courses through their experienced and trained faculty members. Their fees may vary from institute to institute and also the courses. I know it’s difficult to choose the right institute for doing the digital marketing course. Therefore,  I did research work on Simplilearn and upGrad institutes. Today we are going to determine whether Simplilearn or UpGrad Course is better for the overall growth.

Simplilearn Institute

In collaboration with Purdue University, USA, Simplilearn the world’s #1 online institute designed the best digital marketing course curriculum for their participant guides them through to gain the best of knowledge and sharpen their skills in the field of digital marketing.

Simplilearn started its journey in the year 2009 as a blogger and sharing ideas for Project Management. It also came up with tips and information for the postulants. Simplilearn with its efficient and effective, trained and experienced faculty team members trained 2,00,000 + participants through 150 branches globally. With Purdue University, USA  Simplilearn designed Post-Graduate Program in Digital Marketing.

Prominent Attributes of the Program

• Post-Graduate Program Certification from Simplilearn and Purdue University
• Purdue Alumni Association membership
• Classes conducted by the top Purdue University faculties
• Applied learning classes of 200+ hours
• The self-paced learning course content of 40+ hours
• 100% Job Assistance with IIMJobs (India only)
• The high point and real-life projects
• OMCP Certification

Who can apply for the Post-Graduate Program in Digital Marketing?

Applicants who want to join the course must fulfil the eligibility criteria to get through with the Post-Graduate Program in Digital Marketing designed in partnership with Purdue University.

Eligibility Criteria

An applicant must complete the first two criteria to possess the seat

• An applicant must possess a minimum of 2 years of working experience
• An applicant must Graduate in any discipline
• Working background marketing or non-marketing

Application Process

The application process comprises 3 steps.

1. Step 1: Apply along with a brief description of the admission counsellors about why you are interested and qualified for the Post-Graduate Program in Digital Marketing course.
2. Step 2: After the submission of the application, a panel of admission counsellors will go through and review your application and check your qualifications and interest in the program.
3. Step 3: Once the application is approved, the candidate will be asked to make the fee payment.

Course Curriculum

• Digital Marketing And Advanced SEO
  • Fundamentals of Digital Marketing
  • Lifecycle of Customer
  • Marketing Technology
  • Future of Digital Marketing

• Search Engine Optimization [SEO]
  • Introduction to SEO and how a search engine works
  • SEO types and how it helps in Keyword Research
  • SEO Tools and SEO changes

• Advanced Search Engine Optimization
  • Website Management and its optimization
  • How to plan a new website
  • Analytics and Management
  • Next Learning path

• PPC- Pay Per Click
  • Pay-Per-Click introduction and the Psychological Search
  • Ads searching and targeting keywords
  • Extending approach to network display
  • Purchasing of Vent
  • How Digital plans fitted with the help of PPC
  • Reporting PPC and tracking down

• Advanced PPC
  • Ads compelling
  • Advanced features of Ads
  • Ads Testing and its extensions
  • Types of the campaign, budgeting, and its reach
  • How Audience list used to reach the customers
  • Display Networking
  • Goals setting and measuring
  • Attributes and Bid
  • Quality Score and it’s working
  • PPC planning
  • Creating and managing your account
  • Automation and other different Tools

•  Web Analytics
  • Introductions to Digital Analytics and Organizational Maturity
  • Analysis Process
  • Digital Analytics and its managerial outlooks
  • Marketing Management
  • Testing and experimenting
  • Quiz on digital analytics foundation

• Advanced Web Analytics
  • Enabling capabilities and Managing Analytics of Audience, Acquisition, and Behavior
  • Web Analytics Advocacy
  • Web Analytics Privacy and ethics
  • Web Analytics Wrapping up

• Social Media Marketing
  • Introduction of Faculty
  • Social Media introduction
  • Planning and Managing the Social Media strategies and its channel
  • Management Tools of Social Media
  • Measuring and Reporting Social Media
  • How to do Social Advertising

• Advanced Social Media Marketing
  • Constructing Continuous Social Media Planning
  • Containment of Social Media World through Content Marketing
  • Visual Social Media
  • Measuring Social Media

• Brand Management 
  • Introduction to Brand Management and how it works in Digital World
  • Brand planning
  • CBBE and the Digital Consumer
  • Vents
  • Insights and Brand Analytics
  • Brand Management

Digital Marketing Highest Point Projects

After this, the candidate gets the highest point project. That enables the candidate to implement their concepts and the skills that have been learned during the program on Digital Marketing. They are assigned individual mentoring sessions so that one can achieve the goal of solving real-world problems that are industry lined up case studies.

Discretionary Course

• Advanced Email Marketing
• Advanced Content Marketing
• Advanced Mobile Marketing

 Program End Result

After the completion of the Post-Graduate Program in Digital Marketing, one will gain

• Understand policies supporting digital marketing its advantages and the limitations
• Getting and apprehending data collections and analyzing techniques pre-owned by marketing professionals
• Judgment about the structure and outlooks when computing the digital actions of the customer
• Accessing and choosing the correct Web Analytical Tools and its Techniques
• Planning and Managing a Digital Marketing Budgets

Duration: 6 months [ 5-10 hours/week]

Fee: INR 1,00,000 + GST

Tools

• Social Studio
• Facebook Blueprint
• Facebook Ads
• Google Ads
• Google Tag Manager
• Google Keyword Planner
• MOZ
• Google Analytics
• Google Data Studio
• Twitter
• Bing Ads
• SE Ranking
• YouTube Advertising
• Uber suggests
• YouTube Analytics
• Majestic
• Semrush
• SpyFu
• Facebook
• Instagram
• Google Ad Manager
• Qlik
• LinkedIn

Alumni Review

Shilpa Singh, Director Proteck Electronics Trading LLC, Simplilearn is truly the best institute in the world it enhances my Sales and Marketing knowledge and also developed quality skills after which I recommended this course to my friends.

Mia Schucks, Brand Manager,  I did this course from Simplilearn and found that the online classes are truly informative and the faculty members are also very supportive. I outcomes with the healthy experienced and learn a lot.

upGrad Institute

It’s the time when not even the industrial sector but the individuals want growth. Therefore, every single business organization and professionals require updating their skills professionally. The upGrad institute began its journey in the year 2015 keeping the motive of providing the best online courses to those everyone needs, whether as an individual (job seekers) or professional (either for promotion or for switching up jobs). The upGrad institute joined hands with the best universities and designed the course which not only gives the best of the knowledge to the candidates enrolling for the courses but also helps them in uplifting their all-round performance.

upGrad with its motto of LEAD delivers the best online course content for future education. We also have the vision to build a better tomorrow. upGrad through its meticulous online course helps the freshers and also the professionals to enhance their knowledge and skills for the best support to the industry. People at upGrad are professionally trained and experienced faculty members who guide the participants in extending their knowledge and exploring their skills to support the future requirements of the industries.

Currently, upGrad is running 2 different courses for Digital Marketing.

• Post Graduate Certification in Digital Marketing and Communication, MICA (Mudra Institute of Communication, Ahmedabad)
• Duration: 5 months Base + 6 weeks per specialization

The program is prepared, keeping in mind the requirement and the interest of the participants and also keeping in view which level of candidate joined the course.

• Scholar
• Conventional Marketers
• Communication, And Brand Managers
• Digital Marketing Executives & Managers
• Sales Executives & Marketing Professional
• Business Executives, Entrepreneurs

The designed program moves smoothly following the way

The program has been designed so smartly that it flows smoothly

• Digital Marketing & Communication

The 2 week’s course programs will support the candidate in gaining the right knowledge for the fundamentals of Marketing Metrics and Digital Marketing Vents through 3 different tracks.  

• Executive Track: course duration of 5 months helps the participant to enhance their knowledge about the basics of digital marketing through the supports of 25+ different tools and 5 certifications.

• Management Track: course duration of 5 months helps the participants about how to create, run & analyze multi-channel campaigns.

• Leadership Track: with its 5 months duration, of course, the participants will gain knowledge about creating SEM & SEO audit reports besides learning how to manage a digital campaign.

With its flexible feature, the course module can be selected easily by the participants as per their needs or interest beginning from scholars to business executives. The participants have options with them choosing the course from 4 different specialization modules as per their requirement.

Digital Marketing (BASIC) + specialization 1 + specialization 2+ specialization 3 + specialization 4

• Executive Track [5 months]

  • Foundations of Digital Marketing–exploring the basics of digital marketing using multiple vents.

• • Benchmark and Digital Marketing Vents: acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
• • Designing a Blog: in this, the participant buys a Domain Name with a web hosting site and starts designing.
• • Search Engine Optimization (SEO): the participants get familiar with SEO and learn the working of SEO and also know about the Google Search Engine techniques of Crawling, Indexing, and its ranking.
• • Search Engine Marketing (SEM): How the SEM works and developing Search Engine Marketing campaigns to achieve the desired result using different components of SEM and also learns How the Ad auction to understand the working technique of SEM and creating a search engine marketing campaign to achieve the objectives through different elements of SEM and how the ad auction operates.
• • Exhibit Marketing and Buying the Program AD: Search different sources along with their cost price and find out the outcome of the exhibit of an Ad campaign.
• • Social Media Marketing: showing presence on social media pages Facebook, Instagram, LinkedIn, etc., and creating progress reports on social media to senior marketing management.
• • Email Marketing
  • Content Marketing: creating the content as per the demand of the market to derive the desired result.
• • Web Analytics: comparison of Traditional Marketing Analytics Vs. Digital Marketing Analytics
• • Developing Robust Marketing Policies: developing integrated marketing policies and creating tunnel mixing and content planning.
• • Soft Skills: developing good communication skills as a digital marketer.

• Management Track [5 months]

  • Foundations of Digital Marketing: – exploring the basics of digital marketing using multiple vents.

• • Benchmark and Digital Marketing Vents:- acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
• • Digital Marketing Team:- the participant will get familiar with the Ideology of the Digital Marketing Team and its functional techniques.
• • Planning & Expanding Web Owned Presence:- learn about the visual elements of websites and generating the best landing pages to carry leads.
• • Search Engine Optimization:- website auditing to find the gaps and advising proposals to fill the gaps.
• • Search Engine Marketing: -using various channels for keyword planning to search for ads.
• • Exhibit:- A/B testing
• • Social Media Marketing:- creating progress reports on social media to senior marketing management and analyzing the data information to generate comprehensive reports for future planning for the marketing campaign.
• • Email, Remarketing Leads: –scrutinizing the leads based on their scores and grades and remarketing the strategies.
• • Content Marketing:- creating the content as per the demand of the market to derive the desired result.
• • Web Analytics:- comparing Traditional Marketing Analytics Vs. Digital Marketing Analytics
• • Developing Robust Marketing Policies:- developing integrated marketing policies and creating tunnel mixing and content planning.
• • Designing Digital Marketing Resources (Agency Vs. Team):- recognizing and generating requirements of the agency.

• Leadership Track [5 months]: this course of digital marketing covers the following modules

  • Foundations of Digital Marketing: – exploring the basics of digital marketing using multiple vents.

• • Benchmark and Digital Marketing Vents:- acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
• • Digital Marketing Team:- the participant will get familiar with the Ideology of the Digital Marketing Team and its functional techniques.
• • Planning & Expanding Web Owned Presence:- learn about the visual elements of websites and generate the best landing pages to carry leads.
• • Search Engine Optimization:- learning SEO tools like Alexa Planner, Rank watch
• • Search Engine Marketing:- learning about the advanced SEM Ad formats likewise call outs, Ad extensions, click to call, etc.
• • Exhibit:- maximizing display Ad campaign
• • Social Media Marketing:- developing consistency for the brand on social media platforms and building the strategies for the expansions to the new social media platforms.
• • Email, Remarketing, Lead qualification:- observing the leads and converting them into purchasing customers through email, remarketing, and lead nurturing.
• • Content Marketing:- creating the content as per the demand of the market to derive the desired result.
• • Web Analytics:- comparing Traditional Marketing Analytics Vs. Digital Marketing Analytics

• • Developing Robust Marketing Policies:- developing integrated marketing policies and creating tunnel mixing and content planning and analyzing the value of a customer for the lifetime and customer acquisition cost.
• • Designing Digital Marketing Resources (Agency Vs. Team):- recognizing and generating requirements of the agency.

Specialization Course

• Branding & Communication
  • Fundamentals of Brand positioning
  • Planning Brand Engagement
  • Consolidated Marketing Communication
  • International Branding
  • Case Studies and the use of Tools

• Social Media and Content Marketing
  • Detailed Content Creation
  • Advertising on Social Media
  • Community Management
  • Case Studies and the use of Tools

• Marketing Analytics
  • Spotting and Marketing Data Collection
  • EDA and Marketing Data Unification
  • Forbidding Analytics and Decision Making
  • Case Studies and the use of Tools

• Marketing Communications & Public Relations
  • Campaign Planning
  • Innovative Communications
  • Public Relations

Tools

For the effective digital marketing result, several tools are used to develop the strategies to derive better result for digital marketing. Here you will gain the best of the experience with different such industry stand tools, which helps you in attaining the required goals.

Following are the Tools one will learn to use during the course curriculum are.

• Google Ads
• Google Analytics
• Facebook Ads
• Hootsuite
• Buzzsumo
• Google Webmaster Tools
• Woorank
• Hubspot

Fee details as per the program

BASE PROGRAM & 1 SPECIALIZATION

• DURATION: 6.5 MONTHS
• FEE: INR 87,750.00 + 18% GST

BASE PROGRAM & 2 SPECIALIZATION

• DURATION: 8 MONTHS
• FEE: INR 1,02,750.00 + 18% GST

BASE PROGRAM & 3 SPECIALIZATION

• DURATION: 9.5 MONTHS
• FEE: INR 1,15,250.00 + 18% GST

BASE PROGRAM & 4 SPECIALIZATION

• DURATION: 11 MONTHS
• FEE: INR 1,27,750.00 + 18% GST

Eligibility: Must be a graduate in any field

Alumni’s Reviews

• Gourav Choudhari, Market Lead-Content, and Communication, iMerit: upGrad and MICA have come up with the perfect course module as per today’s requirement of the industries and very well equally supported by the faculty members to gain the utmost knowledge to the course participants. The animation used for supporting the course curriculum needs improvements, so as it enhances the learning experience in a much better way.

• Ankita Kumari, Digital Marketing Associate with group^m: the course curriculum of upGrad helps me to get my first job as a Programmatic Marketer.

• Prashant Hiremath, Senior Digital Marketing Manager, Nautica: the learning experience was excellent as the course modules are very well designed as per the current market needs.

 Simplilearn or upGrad Course: Which Is a Better Option? 

Using electronic gadgets has become quite common among the youth. That changes the way of thinking and the seeing of things which changes the future marketing strategies. To remain standing intact, in today’s competitive world, one must remain upgraded with the latest requirements of today’s marketing field. That can be obtained by bringing new ideas into marketing with the help of Digital Marketing techniques.

For this, the professional must update their digital marketing skills from different sources which they can get through different institutes providing programs, certification on digital marketing. Hence, I did detailed research on Simplilearn, and upGrad Courses to find out which institute is better. I found that both the institutes stand firm with their quality course curriculum, although the fee structure is comparatively on a higher side.

Conclusive Suggestion for Simplilearn Or Upgrad Course 

As the digital world is growing so is the number of job opportunities. It is also generated in many fields of the digital world, one of which is digital marketing. It is giving bundles of job vacancies not only to scholars but also to professionals.

Even though they can opt for doing freelancing for the need of the business, but for one must be a handful of technical skills required for the digital marketing world. For such education, there are an n-number of institutes that are providing different courses on digital marketing starting from basics to specialization courses.

The courses are both free and paid that depending upon the institutes. It is suggested to go through with the course content and the fee structure, and as these institutes give free online demo classes one must take these demo classes to adjudicate them before taking any decision before enrolling for the course with any institute. You might like to see the top 10 Digital Marketing Institutes in India.

Digital Vidya or Simplilearn Who is Better For Digital Marketing (Updated)

by Sulaxana | Nov 2, 2024 | Courses, Digital Marketing, Institute List, Institute Review

Digital Vidya or SimpliLearn Who is Better For Your Digital Marketing Course?

Digital Marketing Course is the best course for a new generation. Digital marketing course brings the revolution for internet marketing. Using the internet is quite common today, everyone is having hand-full of electronic gadgets as either mobile, tablets, or laptops and busy in searching or playing or even found using different apps for chatting or sharing something with others. These things bring many opportunities for the business for the professionals.

This thing brings many more opportunities in the digital world for professionals to achieve their desired result, but for that, a professional must have the perfect knowledge of the latest technology and be fully skilled to handle the pressures.

Keeping oneself updated about the latest technologies and their use is required by every professional nowadays. Especially in Marketing, because business expansions are most needed by every business person to generate more revenue and reach the maximum number of customers.

You can also check out our list of the Top Digital Marketing Courses in Mumbai

Why do we need Digital Marketing?

This is the question for which everyone wants to know the answer. It is very difficult to survive, continuing with traditional marketing in today’s competitive time where technology plays a very vital role in the business’s growth.

Digital Marketing helps a business get a better reach up to the vast range of customers by approaching them through different stages like bringing the business online, preparing marketing strategies and creating content, doing Ad campaigns, etc. It helps the business to generate more revenue, all these tasks can be fulfilled with the help of expert Digital Marketing professionals.

How and from where one should do Digital Marketing Course?

There are an n-number of institutes currently providing campus-based or online classes for digital marketing courses having tie-ups with many universities and designed their course on digital marketing accordingly as per today’s requirements. Some of them are upGrad, Digiperform, AIMA, NIIT Digital Marketing, among others. I took Digital Vidya and SimpliLearn for analyzing their course curriculum for comparative study.

Digital Vidya

Today Digital Vidya is the #1 institute in Asia, trained more than 38,000+ professionals (including CXOs) and entrepreneurs from different brands like Nokia, Google, eBay, Reliance, Cisco, MakeMyTrip, SAP, Citibank, CNBC, etc. Since 2009, through different branches running in over 55+ countries, trained through 3800+ training batches.

Digital Vidya is guiding the professionals in many fields of specialization required globally in today’s world to achieve the desired goals. Digital Vidya is offering many certifications programs starting from Digital Marketing Course to Certification Courses in Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Cyber Security Course, Web Analytics Certification Course, Data Science Course, and many more.

Digital Vidya joins hands with world-known brands and becomes an official training partner with Google and Microsoft. Besides this Digital Vidya also partnered with global social media big brands like Facebook, LinkedIn, NASSCOM, and Vskills.

Digital Vidya introduces its Certified Digital Marketing Course in 2013 and since then guided the professionals in enhancing their hidden skills with the supports of  72 trained faculty members.

Why go for Digital Marketing Course?

Digital Marketing has become a necessity for today’s time for professionals to upgrade their skills as several jobs are awaiting in the industries, in many fields like Marketing, Public Relations, Branding and HR

The reason for which the people are going for the digital marketing courses

• Marketing Professionals: 50% of the professionals are doing to upgrade their skills
• Professional with different Roles: 75% are doing to upgrade their skills, switching of jobs, or even 25% of them for Freelancing
• Entrepreneurs and Business owners: 15% doing for the business promotions and Agency managements
• Digital Marketing Professionals: enhancing their skill for career growth
• Scholar & Students: students and scholars searching for jobs or becoming a freelancer

Certified Digital Marketing Master Programs-CDMM:

In today’s time, the marketing world is the hot piece of cake generating job opportunities for everyone taking up from scholars to professionals, for which they must be technically skilled in all aspects of the marketing world.

Digital Vidya designed its Digital Marketing course, keeping in mind the marketing world and also by professionals.

The Center Locations for Digital Marketing Course:

Digital Vidya is running its digital marketing courses through classroom lectures at

• Mumbai
• Kolkata
• Pune
• Bangalore
• Hyderabad
• Delhi
• Chennai

Key features

Course Title: Certified Digital Marketing Master Programs or CDMM

Course Highlights

• Duration: 150 hours of classroom & online sessions
• Certifications: 15+ industry certifications
• Placements: 100% placement supports
• Learning Center: updated content for lifetime support

Course fees: INR 49,900.00 + 18% GST

Course Curriculum:

The digital marketing course explores various techniques of digital marketing through 44 different modules, and every module is covered weekly so the course can be covered in a stipulated time snap.

• Search Engine Optimization (SEO) 4 modules

1. Foundations of  SEO and its working terminology
2. Web Page development
3. Markup Schema
4. Estimating by Google Analytical

• Search Engine Marketing (SEM)  5 MODULES

1. Foundation of SEM and its case study
2. Google AdWords
3. Fundaments of YouTube Marketing
4. Smart display campaigns for Shopping Ads
5. Developing Google Display Network

• Social Media Marketing 5 MODULES

1. Introduction to Social Media Marketing
2. Facebook Marketing
3. Facebook Marketing Ads and it’s working
4. Instagram Marketing
5. LinkedIn Marketing
6. Social Media Marketing tools
7. Planning and designing the perfect Social Media Marketing

• Email Marketing 3 Modules

1. Writing effective content
2. Plan to convert leads into customers
3. Email automation

5. Inbound Marketing Techniques of 4 MODULES

1. The concept of the funnel marketing
2. Writing effective emails for the relevant audience
3. Use of automation tools like HubSpot, Push Engage, and landing builder
4. Strategies for analyzing the campaigns and tactical improvements

• Web Analytical 5 MODULES

1. Fundamentals of  Web Analytics
2. Google Analytics
3. Google Tag Manager

• Facebook Marketing
• Digital Marketing Strategies
• Associated Marketing
• Purchasing and organizing Media
• Digital Marketing Freelancer
• Generating marketing campaigns for sales
• E-Commerce Listing
• Organized Marketing
• Adobe Analytics
• Scheming Infographics Resumes
• Content Marketing in association with LinkedIn
• Originating Source Leads

Internship and Placements:

Digital Vidya provides 100% job assistance to the participants after the completion of 3 months internship program, which is being conducted in 2 different categories. The Digital Vidya experienced placement team members help the participants in the selection process and also help them in choosing the correct company.

1. Research-Based Blogging Internship Associated with Digital Vidya

• Period : 3 months
• Requirement: CDMM course completes
• Eligibility: Excellent communication skills ( writing & spoken)

2 . Social Media Internship Associated with NASSCOM

• Period: 3 months
• Requirement: Social Media Marketing course completes
• Eligibility: Everyone is eligible

Case study Assignments:

The 60 hours of the case study program has been designed keeping in mind the assembled data that encourages participants, who are interested in the Digital Marketing Course. The detailed research work is uniquely designed and only available with Digital Vidya’s CDMM course.

SEO Case Study:  “ICICI Bank” 20 hours.

Learning outcomes

1. Website and blogs, ranking Improvement, for attaining competency
2. Content indexing regularly over the search engine
3. Analyzing web page performance and improving as per requirement
4. Keyword shortlisting becomes easy, which makes content searchable

Tools

• Google Analytical
• Google keyword planner
• Google Search Console

SEM Case Study: “Carwale”, 4 hours

Learning outcomes

1. Effectively using the search engine for the marketing campaign to reach the right customers
2. Preparing an appropriate budget for marketing campaigns
3. Identifying campaign performance and following the conversion rate.

Tools

• Google AdWords
• Google Keyword Planner

Case Study in Social Media Marketing: “Cadbury Dairy Milk”, 20 hours

Learning outcomes

1. Generating social media marketing campaigns
2. Organize your social media marketing campaign for bringing the maximum number of audiences.
3. Effective user-generated content.
4. Choosing the correct social media channels for your campaign to achieve the desired result with minimum effort.

Email Marketing Case Study: “Microsoft”, 8 hours

Learning outcomes

1. Appealing content for generating promotional emails
2. Interest and demographic-based users
3. Converting leads into customers by explaining your brand importance

Tools

• MailChimp

Inbound Marketing Case Study: “Myntra”, 8 hours

Learning outcomes

1. Keeping a close watch on the policies adopted by big brands helps in generating Inbound Marketing strategies
2. Developing the next level of Inbound Marketing strategies for your business.
3. Attracting individuals to your website through appealing pages
4. Outlines

Tools

• Unbounce.com Landing page builder

Web Analytical Case Study: “Puma”, 4 hours

Learning outcomes

1. For maximizing sale develops the website as a conversion tool
2. Follow-up the path of your websites from which your traffic is passing
3. Evaluate the teamwork for your website visitors
4. Examine the development and update the website to carry the best experience

Tools

• Google Analytics

Tools

 Free Digital Marketing tools worth Rs. 72k+ during the course 

To enhance the quality we require many marketing tools in the digital marketing field for which Digital Vidya partnered with such companies so as the participants will use these tools during the digital marketing course paying no extra amount besides the regular course fee. The tools are available to the participants from a few weeks to a few months’ time duration.

1. Hosting Server Space: cloud-based hosting is provided to the participant for the start-ups joining the course worth Rs. 35,000.00
2. SEO Tools: To escalate websites SEO traffics SEO tool worth Rs.11,500.00 is provided to all participants

1. Tools for Social Listing: Keeping watch on any brand a social media listing tools worth Rs.40,000 also provided to all participants
2. WordPress Themes: To make the website attractive, one requires different themes for this WordPress Mega theme worth Rs. 6,000.00 are also provided to the participants
3. SEM Tools: To do the survey, control, and enhance the campaign SEM tools worth Rs. 6,500.00 are also provided to all the participants.
4.  Landing Page Creator: This tool helps in developing smooth landing pages for the websites, worth Rs. 1,270.00, also available to all participants 
5. Push Notifications Tool: This tool is worth Rs. 6,500.00, helps in the conversion of leads
6. AHREFS Tools: This tool helps in creating backlinks and keywords worth Rs. 12,000.00 is also available to the participants.

 Alumni’s Reviews

1. Rahil Joshi, Freelancer Digital Marketing:

   Digital Vidya has designed the best course for digital marketing that covers every single point that is essential for one’s exploration. I appreciate this for which I rank #1, it supports me in switching my job profile from being an engineer to freelancer digital marketing after I did my CDMM course from Digital Vidya, for this, I am very much thankful to all the dedicated faculty members of Digital Vidya for exploring my concepts quite comprehensively.

2. Shilpi Shah, Social Media Marketer, Fuzia:

   It’s a pleasure to be alumni of Digital Vidya that brings a whole new change in me after completing my CDMM course. The course modules are very well designed and covered systematically so everyone will get complete exploration. The faculty members are also well trained and experienced that guide me through very smoothly during the entire course and support me in clearing all my doubts during the online sessions. I think this is the best decision of my life that I took.

Simplilearn Institute

Simplilearn is the world’s number 1 institute, providing many courses on-campus classes or online classes. Simplilearn in collaboration with the Purdue University of USA ranked #109 globally has designed the digital marketing course keeping in mind the need of today’s marketing industry.

Simplilearn designed a digital marketing course that helps the participants in achieving their desired goals. We started our journey by writing blogs, idea sharing for project management, and assisting in information to the aspirants.

Simplilearn trained more than 2,00,000+ scholars and professionals through different online courses across the world through 150+ countries based centres.

Simplilearn with a world-class digital marketing course curriculum and well-trained faculty members trained over 2,00,000 + participants.

Purdue University, USA

Purdue University has ranked #6 best research and innovative university in the United States of America by U.S. News & World Report, full dedication towards the research and discovery information, the Purdue University provides transformation education for all.

Key Attributes of the Program

• Simplilearn and Purdue University Post-Graduate Program Certification
• Alumni Association membership of Purdue
• Classes conducted by the experienced faculties of Purdue University
• 200+ hours of Applied Learning classes
• 40+ hours of self-paced learning course content
• 100% Job Assistance with IIMJobs (India only)
• The apogee and authentic projects
• OMCP Certification

How to apply for the Post-Graduate Program in Digital Marketing

To become a part of the Post-Graduate Program in Digital Marketing, an applicant has to fulfil the required norms.

Eligibility Norms

An applicant must fulfil the first 2 norms to confirm the seat

• Minimum of 2 years of working experience
• Graduate degree in any discipline
• Working background, experience marketing or non-marketing

Application Procedure

The application passes through 3 different stages

1. Stage 1: An applicant has to apply for admission, defining briefly to the admission counsellors about your interest and eligibility for the Post-Graduate Program in Digital Marketing.
2. Stage 2: The panel of admission counsellors will go through and review the application submitted and check applicant qualification and interest for the program.
3. Stage 3: An offer is made to the qualified applicants for admission that can be accepted by depositing the course fee.

Course Title: Post-Graduate Program in Digital Marketing

Course Curriculum

• Digital Marketing And Advanced SEO

  • Introduction to Digital Marketing
  • Customer’s Lifecycle
  • Marketing Automation
  • Digital Marketing Future

• Search Engine Optimization-SEO

  • Initiation to SEO and its working method
  • How SEO types help in Keyword Research
  • SEO Tools and Local SEO

• Advanced Search Engine Optimization

  • Website Management and its optimization
  • Off-Page SEO
  • Planning a new website
  • Analytics and Management
  • Next Learning path

• Pay-Per-Click (PPC)

  • Pay-Per-Click Initiation and Search Psychology
  • Searching Ads and Choosing Keywords
  • Out stretching selected Audience
  • Buying the Channel
  • Positioning and computing Marketing Goals
  • Ways suitable for PPC into Digital Strategies
  • Reporting and Tracking PPC

• Advanced PPC

  • Keyword Research and Ads compelling
  • Advanced Ads characteristics
  • Extending Ads Testing
  • Campaign differently, it’s budgeting and reaches
  • Reaching customers from Audience lists
  • Display Ads format
  • Setting Objectives and Measuring
  • Auction and Acknowledgement
  • Fundamentals of Quality Score, and it’s working
  • PPC Strategies
  • Generating and Leading your account
  • Autonetics and other divergent Tools

•  Web Analytics

• • Establishing Digital Analytics and Organizational Maturity
  • Segmentation
  • Digital Analytics and its managerial outlooks
  • Marketing Management
  • Key Performance Indexing
  • Digital Analytics Stack
  • Quiz

• Advanced Web Analytics

  • Business Perspective
  • Fundamentals of Data Analysis
  • Managing Analytics and Audience Acquisition and Behaviour
  • Advocacy
  • Ethics and Privacy

• Social Media Marketing

  • Introduction with faculty
  • Establishment of Social Media
  • Social Media planning and its strategies
  • Channel Management for Social Media
  • Measuring Social Media and Reporting
  • Social Advertising

• Advanced Social Media Marketing

  • Sustainable structure for Social Media Planning
  • Connecting Social Media through Content Marketing
  • Visual Social Media
  • Selling Social Media
  • Social Media Computation

• Brand Management 

  • Brand Management and doing Brand Marketing in Digital Epoch
  • Brand strategies
  • The Digital Consumer
  • Funnel
  • Insights and Brand Analytics
  • Brand Management

Digital Marketing Acme Projects

The Digital Marketing Acme projects open the door to opportunities by implementing the skills and concepts learned during the Post-Graduate Program in Digital Marketing.

This can be achieved through a dedicated mentor session in which a participant will learn to solve the real-world, industry-range case studies.

Elective Course

• Advanced Email Marketing

Under this, the participants will learn the techniques of creating advanced marketing strategies and developing effective advertising campaigns for promoting the products, services, brands awareness

• Advanced Content Marketing

Learn the expertise of content marketing and various features of planning and executing content marketing planning for developing impressive content with perfection.

• Advanced Mobile Marketing

Mastering expertise in using mobile marketing communication by advertising, responsive designs, integrated social media marketing, etc.

Program End Result

Completion of the Post-Graduate Program in Digital Marketing results in

• Acknowledge the strategies behind Digital Marketing with its pros and cons
• Procuring and capturing data collections and examining the techniques getting and apprehending data collections and analyzing techniques previously posses by marketing professionals
• Obtaining awareness about the structure and perspective when calculating customer’s  digital actions
• Accessing and selecting the right Web Analytical Tools and its Techniques
• Plan and manage budgets for Digital Marketing

Period: 6 months [5-10 hours/week]

Fee: INR 1,18,000 (Inclusive Tax)

Tools

• Social Studio
• Facebook Blueprint
• Facebook Ads
• Google Ads
• Google Tag Manager
• Google Keyword Planner
• MOZ
• Google Analytics
• Google Data Studio
• Twitter
• Bing Ads
• SE Ranking
• YouTube Advertising
• Uber suggests
• YouTube Analytics
• Majestic
• semrush
• SpyFu
• Facebook
• Instagram
• Google Ad Manager
• Qlik
• Linkedin

Alumni Review

Shilpa Singh, Director Proteck Electronics Trading LLC

Simplilearn is the best institute that helps me in exploring my Sales and Marketing skills comprehensively. Its trained and experienced faculty members are truly the best that helps me to explore my knowledge and clear my doubts during the online classes. I recommended my friends to do the Post-Graduate Program in Digital Marketing at this institute.

Mia Schucks, Brand Manager

I completed my Post-Graduate Program in Digital Marketing from Simplilearn and its online classes are very well organized and fully informative that helping me in enhancing my skills.

Comparison between Digital Vidya and Simplilearn Digital Marketing Course

The growing world of Digital Marketing has changed the way of purchasing products and services. As per the digital marketing intelligence, the global digital marketing size increased by 17.6% in 2020 compared to 2019. This growth brings more opportunities in the digital marketing world for scholars and for professionals, and even for those who want to switch their job profiles as well.

For this, one must be hand-full in technical skills in digital marketing, which one can do from many institutes providing the latest digital marketing course solely or in collaboration with the renowned universities in the world.

Digital Vidya and Simplilearn are also very renowned and known names in education, providing Digital Marketing Certification Programs designed as per today’s needs. Through their best Learning Management System programs, the participants will get 24*7 online support for the course content. The fee structure of Simplilearn is on a higher node comparative to the Digital Vidya.

Conclusive Suggestion

Everyone wants a job either as a scholar or as a professional seeking new jobs or want promotions or switching job profile, the Digital World changes the marketing trend and also created many job opportunities around the world, for which one must be technically sound in Digital Marketing and must know the use of marketing tools for which they have to go through for digital marketing course. There are so many institutes providing digital marketing courses on-campus classroom studies or online classes.

Such institutes offer demo classes for the future participants to experience the institute and also the faculty staff, which lately supports participants in choosing the right institute for their Digital Marketing Course. Hence, it is advisable that take demo classes and also go through with the course fee structure before selecting the institute.

IIM SKILLS vs UpGrad Digital Marketing Course Comparison

by Sulaxana | Nov 2, 2024 | Courses, Digital Marketing, Institute List, Institute Review

IIM SKILLS vs Upgrad: Digital Marketing Course Comparison

Introduction 

For making the best digital market professionals, the best Institute in Digital Marketing is required more than ever today. The Digital world is growing very rapidly, so are the job opportunities. 5 years back Prime Minister Shri Narendra Modi launched the Digital India program. The best thing about this program is it became a way for everyone to plunge into the digital world.

It not only opened the door for businesses but also created many job opportunities. The digital platform is the best-earning gateway for scholars and professionals for which they have to be fully skilled from the best institutes who are providing the best and latest techniques in the digital marketing world. This article helps to decide the best Institute in Digital Marketing.

Digital Marketing is one of the hottest platforms which generates the maximum number of best job opportunities in the digital world, for which one must possess the right skills along with the certifications. Today we are going to look at the digital marketing courses of IIMSKILLS vs Upgrad

You may want to check out our list of the top 10 Digital Marketing courses in Delhi. 

Why do we need Digital Marketing Certifications?

This is the right time to choose and do the Online Digital Marketing Course to secure a brighter future. Currently, many Universities and Institutes are providing digital marketing courses and certifications for exploring your required marketing skills through their campus classes or online classes. After the Digital Marketing certifications, it will add another star to one’s resume and support in building career growth.

Digital Marketing is a field that requires professionals to remain updated with the latest emerging tools and techniques for one’s survival. Digital Marketing generates the best opportunities for professionals who either want growth in their working job profile or even for people who want to switch their jobs. It also generates many job opportunities for the Freshers.

Today, digital marketing is attracting many Freshers and professionals for the best brighter future aspects and alluring salary packages. Every business organization wants a fully skilled professional to take their businesses to new heights. Enrolling and completing the digital marketing certification course equips one with the knowledge and the skills required for achieving digital marketing challenges. This certification course opens doors to set from one as a freelancer to a full-time employee. The certification from the best institutes will give you an advantage over the others for the employers searching for the best talents globally.

Institutes Providing Best Training Programs in Digital Marketing

Many institutes design their course as per today’s needs and give quality training with the support of their experienced faculty staff. Many institutes provide detailed courses on digital marketing and its important modules. Let’s check out the detailed information in this comparison article for IIMSKILLS VS UpGrad

IIMSKILLS vs Upgrad Course Comparison with details 

IIM Skills Institute

IIM Skills started its journey 5 years back as an educational blog and after reaching a vast number of people online, IIM Skills decided of launching a full-fledged program and started a Master’s Program in Content Writing. It brought a historic change in the Content Writing Industry, and today IIM Skills is recognized as one of the leading brand names amongst the institutes providing the best online courses.

With its 23+ city’s presence, all-around India and Asia (Singapore and Dubai) IIM Skills is providing different courses to enhance the skills of scholars, professionals, and entrepreneurs in attaining their desired objectives.

IIM Skills is the only institute of its kind that guarantees the participants a 100% fee return if the participant is not satisfied after the first online class attended. IIM Skills has trained over 5000 professionals across the globe through 1000+ training live online sessions.

The Institute has a team of trained and experienced faculty with over 10 years of experience who are delivering quality education during the professional certifications programs.

IIM Skills Objectives

IIM Skills aim to provide world-class education through live online classes and self-paced 24*7 online support with the IIM Skills Learning Management System program. The courses at IIM Skills are designed keeping in mind today’s needs and at an affordable price so that everyone gets technically skilled.

Online Courses of IIM Skills

• Content Writing Course
• Digital Marketing Course

Digital Marketing Master Course

IIM Skills has designed the Digital Marketing Master Course program, keeping in mind today’s need to make the participants a skilled professionals after the course completion. The 180 hours of comprehensive live online training covers the Master program through 40 modules of digital marketing.

Fee: INR 29,900.00 + 18% GST

Digital Marketing Master Course Content

• Introduction to Digital Marketing

  • The need for Internet Marketing
  • Delivery Instructions and expectation from the course
  • Assignments and Exams
  • Support Desk Timing and Process

• Developing Website With WordPress

  • Introduction to WordPress
  • WordPress website benefits
  • Understanding WordPress website management
  • Setting frontend and backend website
  • Customizing WordPress
  • WordPress speed optimization

Tools

• WordPress
• Plugins like Yoast SEO, Page Builders, and many more
• Cloudflare
• Integrating web hosting with the domain

 Search Engine Optimization

• Fundamentals of Search Engine Optimization
• Indexing and Crawling
• Algorithms of Search Engine Optimization
• Google Search Console
• On-page Optimization
• Keyword Research and Density
• Content length in Search Engine Optimization
• Off-Page Optimization
• My Business listing with Google

Tools

• Google Keyword Planner
• Ubersuggest
• kwfinder
• answer the public
• Pingdom
• Semrush
• Small SEO tools
• Plagiarism Checker
• Domain Authority Check

• Search Engine Marketing

  • Fundamentals of Search Engine Marketing
  • Search and Display Advertising
  • Re-marketing and Video Advertising
  • Biddings and Ads planning
  • Mobile Ads and Running Ads campaign

Tools

• Google AdWords
• Keyword Planner
• Semrush
• YouTube Analytics

• E-mail Marketing

  • Introduction to Email Marketing
  • Setting Email Channel
  • Email Marketing and dipping
  • Bring up the opening using Email Marketing
  • Spam score checker

Tools

• Mail Chimp
• SMTP Server
• Mail Tester
• Campaign Builder

• Inbound Marketing

  • Introduction and importance of Inbound Marketing
  • Funnel Creation
  • Landing Page Optimization
  • Drip Email

Tools

• Landing Page
• Mail Chimp
• Modal Popup
• Tenting for Infographics
• Social Media Channels

• Social Media Marketing

  • Introduction to Social Media Marketing
  • Facebook Marketing and Pixels
  • Linkedin Marketing and Ads
  • Instagram Ads
  • Twitter Ads
  • Pinterest

Tools

• TweetDeck
• Hootsuite
• Pixlr of Instagram
• Canva

• Web Designing and Development

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Advertising
  • Content Marketing

• Google Analytics

  • Fundamentals of Google Analytics and Web Analytics
  • Treemap
  • Traffic Sources
  • Vents
  • Setting goals
  • Types of Traffic
  • Social Media Analytics ( Facebook Pixel, LinkedIn, Twitter Ads)

Tools

• Twitter
• Facebook Pixel
• LinkedIn Ads
• Google Developers

• Paid Media
• Earn Media
• Social Media
• Advanced Marketing and Content Writing
  • Writing formats
  • Choosing Keywords
  • Understanding Plagiarism
• Planning & Buying Media
• Blogging for Media Affiliation
• YouTube Marketing
• Marketing Automation
  • CRM Integration
  • Customer Lifecycle Management
  • Email Marketing
  • Mobile & Social Marketing Capabilities
• Developing Digital Infographics Resumes

Tools Familiarization

Tools worth rupees 79,000+ are free available for the participants without being charged any extra charges.

• Facebook Ads
• Facebook Insight
• Google Analytics
• Keyword Planner
• LinkedIn Ads
• YouTube Analytics
• Google Trends
• UBERSuggest
• Google Ads
• SEMrush
• MOZ
• Twitter Ads

Assignments [ duration: 120 hours]

The Digital Marketing Master Course is designed in such a way that it provides a handful of learning assignments. At IIM Skills, the participants will get a weekly assignment after the online classes and the assignments have to be submitted by each participant before every next online class.

• Web Development: duration 15 hours

Under this, the participant was asked to purchase the Domain Name and Web hosting and then develop their website with WordPress.

• Micro Video Marketing: 10 hours

In this, the participants will learn how to do a video campaign by developing YouTube Studio. In this, the participants will learn the video campaigning technique through video content developments, tools management, and infographics management for the video marketing platform.

• Google AdWords: duration 10 hours

AdWords is the most important part of Digital Marketing through which one can do promotions. In this assignment, the participants will learn about doing ads on google and also master the paid ads at YouTube, Search, Display Network.

• Search Engine Optimization(SEO): duration 25 hours

SEO is the most important part of digital marketing for which all the participants will do live assignments for their website on-page and off-page SEO and do various assignments like keyword search, keyword density, competition analysis.

• Social Media Marketing: duration 15 hours

In this assignment, the participants will create a social media presence on Facebook pages, LinkedIn Business Profile, Twitter account, and master the social media tools.

• Affiliate Marketing: 10 hours

In this assignment, the participant will learn about affiliate marketing by signing up with multiple affiliate programs and focusing on earning $100 in the program itself.

• Email Marketing: 15 hours

In this assignment, the participant will learn to live email marketing using Mailchimp, Mailgun, and other platforms.

• Content Writing: duration 30 hours

Content is the most vital part of any website to rank your website in SERP one must have excellent writing skills. In this assignment the participant niche research, long and short tail keywords, blog writing.

Internship (optional)

IIM Skills internship is a non-paid virtual internship that is optional for the participants, those who choose to go for this has to qualify certain criteria, it’s a 3-month internship in which participant has to submit a minimum of 8 approved articles and a certificate is given for the internship to the participants.

Placement

As the world’s leading online institute, IIM Skills is approached by world-renowned organizations for hiring requirements for which IIM Skills supports their participants in scheduling the interviews with those organizations.

Alumni Review

1. Swathy Swaminathan, Assistant Manager (Research and Content at India Infoline Securities PVT. LTD. Mumbai)

       Very informative sessions, thank you, sir

2. Parineeta Gopal, Deputy Manager-Copywriter (Cox and Kings India)

All the sessions are informative with  in-depth coverage of each topic, thank you

upGrad Institute

upGrad institute started in the year 2015, the institute aims to give the best offline and online courses to the industrial sector. The courses at upGrad are designed in collaboration with many well-known universities around the globe to fulfil the needful.

The upGrad institute gives in-depth knowledge to their participants who got enrolled with the upGrad courses but also guides them in upgrading their hidden technical skills. upGrad institute joined hands with MICA, Ahmedabad, and designed the Post Graduate Certification in Digital Marketing and Communications to develop the best leadership qualities in professionals keeping in mind the global digital marketing world.

A little about Mudra Institute of Communications (MICA)

Mudra Institute of Communications (MICA), Ahmedabad is the premier Business Management Institute in the Asia-Pacific region started in year 1991, since then MICA has trained thousands of Business & Marketing leaders. MICA alumni include Kunal Jeswani, CEO of Ogilvy, Swati Rai, Basel Analyst at Societe Generale Global Solutions Centre.

Since then, MICA is fulfilling the requirement of professionals to many well-known brands, likewise Amazon, Axis Bank, Google, GroupM, and many more.

The designed course content of “Post Graduate Certification in Digital Marketing and Communication”, is a combination of traditional techniques and the latest marketing tools. It gives a thorough idea of how cutting-edge learning helps in developing global leaders not even in the digital marketing era but also in the world of business management.

Course Title: Post Graduate Certification in Digital Marketing and Communication

Duration: 5 months Base + 6 weeks per specialization

The program is designed to get a job or a growth to one’s career in the field of digital marketing or for those who want to elaborate their business on the digital marketing platform

• Freshers
• Typical Marketers
• Brand and Communication Manager
• Executives & Managers in Digital Marketing
• Marketing Professional & Sales Executives
• Entrepreneurs and Business Executives

 Tools

Tools are the most essential part of any business field, it enhances the quality of work and will make things ready for the market. Following are the standard tools a participant will learn in the digital marketing course.

• Google Ads
• Google Analytics
• Facebook Ads
• Hootsuite
• Buzzsumo
• Google Webmaster Tools
• Woorank
• Hubspot                                                                                                                                                                     
  

  Digital Marketing & Communication

In this program, the participant will learn to get an introduction with Marketing, Digital Marketing Funnels, and Metrics and thereafter choose any 1 from the 3 customized tracks.

• Executive Track:

  This is a 5 monthly course program through which a participant will learn Digital Marketing with the direct experience of 25+ tools and 5 certifications.

• Management Track:

  This is also a 5 monthly course in which the participant will build, run, and analyze the 4-month long multi-channel campaign.

• Leadership Track:

  A 5 monthly program supports the participant in developing and maintaining a Digital Campaign Calendar and develops SEM & SEO Audit Reports.

The course with its flexible feature gives a hand-full advantage of choosing the correct course module as per their interest and needs starting it from scholars to the business professional or entrepreneurs, besides the core program the participant can opt specialization module as per the need.

• Executive Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Creating a Blog: buying a Domain Name/WordPress web hosting and start web hosting.
• Search Engine Optimization: Introduction to Search Engine Optimization and its working techniques like Crawling, Indexing, and Ranking.
• Search Engine Marketing(SEM): introduction to Search Engine Marketing and its objectives achieved with SEM campaigns. How Ad auction works
• Display Marketing and Buying the ADs: searching different ad networks and their pricing models. Clarifying display ad campaign.
• Social Media Marketing:
  • Facebook
  • Instagram
  • Linkedin

Preparing social media progress report senior marketing management

• Email Marketing: introduction to email marketing, its type, and objectives*
• Content Marketing: content is the most important part of digital marketing a good quality content will give the best-desired result.
• Web Analytics: comparing Traditional Marketing Analytics with Digital Marketing Analytics
• Building Robust Marketing Strategy: creating a marketing strategy with channel mixing and content strategy.
• Soft Skills: growing quality communication skills as a digital marketer.

• Management Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Digital Marketing Team: understanding the wisdom of the Digital Marketing Team and its working
• Designing & Developing Web Owned Presence: understanding website visual elements to create better-landing pages to attract more conversions.
• Search Engine Optimization: SEO audit for the website to identify the gaps and suggest proposals to fill the gaps.
• Search Engine Marketing: keyword planning, Measuring, and Optimizing search Ad Campaigns.
• Display: A/B testing, Google Display Network
• Social Media Marketing: developing social media progress report to senior marketing management, analyzing the collected consumer data, and developing a comprehensive report for future marketing campaigns and strategies.
• Email, Remarketing Lead: building strategy based on lead scores.
• Content Marketing: preparing content types based on relevant Digital Marketing Channels and analyzing Content Marketing Metrics and Reports.
• Web Analytics: building custom dashboards for executive reporting.
• Building Robust Marketing Policies: building integrated marketing policies and content policies.
• Designing Digital Marketing Resources (Agency Vs. Team): the need for an agency.

• Leadership Track

Duration: 5 months

• Fundamentals of Digital Marketing – introduction to Digital Marketing through multiple channels.
• Standard Digital Marketing Funnels, And Metrics: recognizing the digital marketing channels, their capacity, and the customer voyage through the purchase funnels, along with key metrics on every stage.
• Digital Marketing Team: understanding the wisdom of the Digital Marketing Team and its working
• Designing & Developing Web Owned Presence: understanding website visual elements to create better-landing pages to attract more conversions.
• Search Engine Optimization: Introduction to Search Engine Optimization and its working techniques like Crawling, Indexing, and Ranking.
• Search Engine Marketing: developing an SEM plan
• Display: optimizing the display ad campaign
• Social Media Marketing: developing social media progress report to senior marketing management, analyzing the collected consumer data, and developing a comprehensive report for future marketing campaigns and strategies.
• Email, Remarketing Lead: building strategy based on lead scores.
• Content Marketing: preparing content types based on relevant Digital Marketing Channels and analyzing Content Marketing Metrics and Reports.
• Web Analytics: building custom dashboards for executive reporting and estimating customer lifetime value.
• Building Robust Marketing Policies: building integrated marketing policies and content policies.
• Designing Digital Marketing Resources (Agency Vs. Team): the need for an agency.

Specialization Course

• Branding & Communication

  • Brand Positioning fundamentals
  • Building a brand design
  • Execution of brand engagement strategy
  • Developing an integrated marketing communication strategy for your brand
  • Developing International Branding Strategies
  • Case Studies and Tools
• Social Media and Content Marketing
  • In-depth understanding of 3 C’s, Content creation, Customers, & Channels
  • Developing and Running Ads on Social Media
  • Managing Community
  • Case Studies and Tools
• Marketing Analytics
  • Using various Google tools to fulfil marketing objectives
  • Integrating Marketing Data and EDA
  • Anticipating Analytics and Decision Making
  • Case Studies and Tools
• Marketing Communications & Public Relations
  • Campaign Planning and situation analysis
  • Inventive Communications
  • Public Relations
  • Crisis Management

Fee details as per the program

• CORE PROGRAM & 1 SPECIALIZATION

1. DURATION: 6.5 MONTHS
2. FEE: INR 87,750.00 + 18% GST

• CORE PROGRAM & 2 SPECIALIZATION

1. DURATION: 8 MONTHS
2. FEE: INR 1,02,750.00 + 18% GST

• CORE PROGRAM & 3 SPECIALIZATION

1. DURATION: 9.5 MONTHS
2. FEE: INR 1,15,250.00 + 18% GST

• CORE PROGRAM & 4 SPECIALIZATION

1. DURATION: 11 MONTHS
2. FEE: INR 1,27,750.00 + 18% GST

MINIMUM QUALIFICATION: GRADUATE ( any stream)

Alumni’s Reviews

• Gourav Choudhari

Market Lead-Content and Communication iMerit:  I give 10/10 to the upGrad institute for designing the best digital marketing course along with MICA to fulfil the need of professionals around the globe in the field of digital marketing. The designed course is very well executed by the experienced faculty members in gaining cutting edge learning over the others. I offer my heartiest thanks to all my faculty member who guides me in attaining the hand-full skills for my future career growths.   

• Ankita Kumari

Digital Marketing Associate with group^m: Thanks a lot to all the staff members of upGrad institute who trained me and help me develop my skills to the best of my level for obtaining my first job as a Programmatic Marketer.

Comparison between IIM Skills VS upGrad taking several parameters into consideration

Indian marketing ecosystem has seen an aggressive boom with social media capturing many people along with the traditional mainstream media. This thing forces a thinking approach towards marketing behaviour globally, which makes the professional to be remain updated with the use of the latest techniques and fully skilled to achieve the desired results in the global market management. We can find the best institute in digital marketing with these findings.

Every day various new tools and techniques are coming into the market for which several institutes designed their courses as per the latest need and I went with a descriptive course analysis of IIM Skills and upGrad and also their fee structure.

Findings in the IIM Skills vs upGrad comparison show that both the institutes have started their journey almost at the very same time. IIM Skills has its own uniquely designed course curriculum and upGrad designed its digital marketing course in tie-up with MICA, Ahmedabad.

IIMSKILLS has plenty of assignments that give a thorough idea about the digital domain. In the same way, upGrad provides you with plenty of case studies to understand the digital domain comprehensively. Here are some findings of the best institute in Digital Marketing. The course content, The Fee Structure, The Expert trainer, The Internship, and the placement. All the elements are concluded with the Best Digital Marketing course.

Conclusive Suggestion for IIMSKILLS VS upGrad

Since the launch of Digital India, the digital industry has seen many job opportunities for freshers, professionals, and business entrepreneurs, but for this, they all need to be technically skilled to handle the pressure of digital marketing globally.

For having hand-full experience on technical skills there are many local and the global institutes are available in today’s time providing the best online course certification programs as per the current need, they may be free or paid too depending upon institute to institute.

Before going for enrollment, one must go for the demo classes being offered by these institutes so as they can be judged by the participant and also compare the different parameters so as it becomes easier to have the best and the correct decisions as per the need of your career growth. It depends on how the institutes meet your criteria and tick your checklists.

I hope my descriptive analysis of IIM Skills vs upGrad institute has helped you in taking the correct decision for your future growth. And, hopefully, you can decide on which one to choose as your digital training institute.