You can’t run your business successfully without proper search engine optimization. Yes, you heard me right! To have a presence in online business, you need an expert search engine optimizer. It is estimated that users visit around 5 pages on average every time they visit a website found through a search engine. Search engines generate 65% of total E-commerce sessions. In this article, we are going to discuss Google SEO courses. All the institutes are well recognized and working in this teaching field for years which will help you to ace this game.

TOP 10 GOOGLE SEO COURSES THAT YOU MUST TAKE-compressed

List of Google SEO Courses:

  • IIM SKILLS
  • Yoast
  • Semrush Academy
  • Simplilearn
  • Coursera
  • HubSpot Academy
  • LinkedIn Learning
  • Udemy
  • Clickminded

We Recommend You To Check These SEO Courses:

What is Google SEO?

SEO refers to the process of optimizing a website so that your website can be visible via search Engines like Google.

When you search a Keyword or phrase on Google search Engine you get many results that Google considers the best solution as per your search of Keyword or phrase. It is an organic way to increase the traffic of your website or web page. To use SEO properly, Keyword Research should be your first step.

We all use Google search Engines almost every day. It is a vast source of sharing knowledge in one place. Google is a well-known and highly reputed organization in the world.

Almost all people prefer to use Google search engines to find information. Google holds over 90% of the worldwide search Engine market share which means it is the most visited website in the world.

How Does Google Search Work?

It works in three main stages

  • The first and foremost step is crawling. Google uses crawlers which is an automated programme of Google to search web pages that are new or updated, then save those page addresses in a big list.
  • The second step is indexing those pages which are saved by crawling. Analyse those pages thoroughly, that is images, videos, and content of the page to know what it is about, then store the information in Google Index.
  • The third and the last step is serving search results. Google tries to provide the best results to its users. The best results depend on many factors such as the user’s location, language, device (Desktop or Laptop), and previous queries. For example, searching for “ Dry cleaning shop” would show different answers to a user in Delhi than it would to a user in Singapore. Google doesn’t accept payment to rank pages higher, it works algorithmically.

SEO Courses available in India You Must Explore:

 

How to Rank Higher on Google Search Pages?

  • Keyword optimization: It is important to use relevant keywords throughout your website content. It helps Google search engines to understand your website and its content.
  • Quality content: Google wants to give its users high-quality and relevant content. It is essential to have your content informative to its users, so then it can rank higher.
  • Backlinks: The more you have higher-quality backlinks for your content, the higher chance your website has a chance to rank on the Google search engine. Links from other websites to your website reach via backlinks.
  • Technical SEO: The technicalities of your website such as its website speed, mobile-friendliness, and many more.
  • User experience: Google shows users websites that provide a good user experience.

 Why is Keyword Optimization Important?

The Content team conducts Keyword Research to find the word or phrase that users are searching for. They also can use Keyword information to develop and maintain a Successful content strategy and it even helps them to understand what content their audience wants to see.

Google frequently changes the algorithms that determine how content ranks, so organizations must continuously perform Keyword Research as a part of their marketing.

Tools for Keyword Search

  • Google Keyword Planner
  • Good Trends
  • Keyword Surfer
  • Semrush
  • Moz Keyword Explorer
  • Serpstat
  • AnswerThePublic
  • Ubersuggest
  • Ahrefs
  • Long tail pro
  • Spyfu
  • WPBeginner Keyword Generator

Recommend Read,

 

Types of SEO

Here are some of the main types of SEO that you can’t ignore.

On-Page SEO: On-page SEO refers to the practice of optimizing factors present on a website such as the content and the HTML code. It also includes some On-Page techniques such as SEO keyword Research, Quality content, Internal linking for SEO, image SEO, Metadata SEO, and many more.

Off-Page SEO: Off-Page SEO refers to the practice of optimizing factors present outside of a website itself. This can be done by using highly-quality backlinks, promoting the website on social media, and other types of online marketing. It also includes Internet Ads, Press Distribution, Brand signals, Competitor Research and Analysis, and many more.

Technical SEO: Technical SEO refers to the technical aspects of a website such as mobile optimization, website speed, duplicate content audit, site structure, and making it more understandable for search engines.

White-Hat SEO: White-Hat SEO refers to a good SEO practice that is in line with the terms and conditions of the major search engines and search engines like Google SEO recommend that. It is the best way to run a successful website.

Here Are a Few Good SEO practices That You Must Follow to Rank Higher:

Make your website easy to reach, provide quality content to your visitors, and many more.

Black-Hat SEO: Black-Hat SEO refers to the high ranking by malpractices that are against the terms and conditions of a search engine. It can even ban your website from search engines and affiliate websites.

Here are some of the black tactics you must know so that you don’t use them unknowingly for your website:

Guest posting networks, Link manipulation, Hidden text or links, spam or paid link-building Strategies, cloaking, and many more.

Gray-Hat SEO: Gray-Hat SEO practices are those practices that belong neither to White-Hat nor Black-Hat category as the terms and conditions regarding the issue are unclear. It is often used to get quick results from users.

Gray-Hat Practices includes such as:

Paid reviews, excessive and suspicious link exchange sites, clickbait content, etc.

Mobile SEO: Mobile SEO is specific SEO for mobile users. It is a fact that the majority of users’ searches are performed on mobile. This is why search engines like Google have decided to create a mobile-first Index and start indexing the mobile-friendly version.

Video SEO: Video SEO refers to the process of optimizing video content to rank higher in platforms like YouTube, Instagram, Google search results, etc. It includes creating high-quality content, identifying relevant keywords and phrases, optimizing video thumbnails, and many more.

Image SEO: Image SEO refers to the process of optimizing an Image. It includes providing filenames that describe the image, reducing the image file size, using responsive images, adding captions below images, etc.

What Are the Benefits of Doing SEO Courses?

Before doing any course, we look into various factors such as the course demands in the market. Will I get a job after completing the course? How much time will it take to complete the course? Will I be able to learn this course properly?

Where shall I take this course from to get maximum benefits at a reasonable price? And it’s important to know the benefits of doing the course that you are going to pursue as you are going to spend your precious time.

In the era of the Internet where most of all things are getting done online from grocery to working social media has emerged widely all over the world and plays a significant role where life without it seems impossible. It brings many opportunities and creates a source of income as well for many people, especially youngsters. Google SEO courses are one of them.

SEO is a powerful tool that provides endless opportunities for businesses and users to engage with one another. It is a great choice and it is an essential part of digital marketing. It helps to improve user experience so you can get more organic traffic.

If you have your website and struggle with getting a ranking higher, it is the best way to optimize your website and increase traffic on your website organically. And the more visitors will come to your website, the more money you will earn. SEO is a long-term game and it will help you to earn good profit in the long run.

You can do Google SEO courses from whichever institute you want to learn, but it is important to make the right decision. I have made some of the recommendations of institutes for learning SEO and all the institutes get good reviews on Google.

You can even check it but first read this whole article to know about all the institutes that are mentioned in this article in depth, then you can choose according to your need.

Few More SEO Courses:

 

Top 10 Google SEO Courses

 

Top recommendation for Google SEO courses, first, we have IIM SKILLS.

1. IIM SKILLS

If you check about IIM SKILLS online, you will get to know what value it holds in the Ed-Tech market. It is one of the top education platforms in the world. IIM SKILLS was established in 2015. From that point of time to this time, it’s constantly evolving and expanding its courses.

It provides one of the best Google SEO courses with good reviews online. It is rated as #1 in digital marketing and content writing.

Course Modules:

  • Module 1: Introduction to SEO
  • Module 2: Setting up the right niche
  • Module 3: On-Page SEO
  • Module 4: Off-Page SEO
  • Module 5: Technical SEO
  • Module 6: Search Console
  • Module 7: Google Analytics
  • Module 8: Reporting in SEO
  • Module 9: Bonus

Course Name:

Advanced SEO Course

Course Duration:

4 weeks training + 8 weeks Paid internship

Course Fee:

INR 14,990 + 18% GST

Also Read: IIM SKILLS SEO Course Review

Key Highlights:

  • 100% Live Virtual Training
  • Work on real-world projects
  • Top-notch faculty
  • Master Certification
  • User-friendly LMS
  • Convenient Batches
  • Placement support
  • Free tools worth INR 20k
  • Guaranteed Paid internship
  • Practical assignments
  • Weekly Assessment
  • Complete interview support
  • Lifetime Access
  • Additional perks

SEO Toolkit:

  • Google Search Console
  • Ubersuggest
  • KWfinder
  • Answer the public
  • Speed test tools
  • Performance tools
  • On-Page Optimization
  • Off-Page Optimization

Other Professional Courses from IIM SKILLS

Contact Information:

+919580740740, info@iimskills.com

 

The second recommendation for Google SEO courses is Yoast

2. Yoast

Yoast SEO is a SEO plug-in for WordPress and it is best for every WordPress user. It is one of the most trusted Google SEO course providers. It was founded in 2010 by Joost de Valk. It is headquartered in the Netherlands. Its mission is that SEO “should be for everyone”.

It provides free as well as premium courses to learn SEO. In the free version, you will learn the Basics of SEO, WordPress, and Yoast SEO plug-in. In premium, you will get access to all Yoast SEO Academy courses and the Yoast SEO premium plug-in. For the Premium version, it will cost $99 per year.

Course Highlights:

Yoast SEO Premium + Academy contains:

  • All-round SEO training
  • International SEO training
  • Keyword Research Training
  • Local SEO training
  • E-commerce SEO training
  • SEO copywriting training
  • SEO for Beginners training
  • Site structure training
  • Structure Data for Beginners Training
  • Technical SEO training
  • WordPress block editor training
  • WordPress for Beginners training
  • Yoast SEO for WordPress plug-in training
  • Understanding structured Data training
  • The Yoast SEO premium plug-in

Key Highlights:

  • SEO experts and University-trained teachers
  • Cover all SEO topics
  • Certification
  • Real-life practices
  • Get ready to use templates
  • Optional assignments and challenging quizzes

You Must Not Miss To Explore These SEO Courses:

 

The third recommendation for Google SEO courses is Semrush Academy.

3. Semrush Academy

Semrush Academy is a well-known online training provider all over the world. It provides a varied range of courses including SEO courses. They provide more than 30 free courses and certification exams that will enrich your resume and LinkedIn profile. It was founded in 2008 by Oleg Shchegolev and Dmitri Melnikov. Its mission is to make online competition fair and transparent.

Key Highlights:

  • Suitable for all level
  • Get free access
  • Led by industry experts
  • Tool-based workflow examples
  • Industry-recognized Certifications

Semrush Academy is a completely free digital skill-learning platform. Here, You can learn courses for free. You can pick and choose your instructor to learn courses. You will be guided step-by-step throughout the training and exams will also be conducted to know how much you have learned so far. Plus, you will also get a completion certificate that will enrich your resume.

 

The fourth recommendation for Google SEO courses is Simplilearn.

4. Simplilearn

Simplilearn is a digital skills provider across the world. It provides a varied range of courses including Google SEO courses. Simplilearn is one of the best online training provider companies in the field of digital marketing.

Course Modules:

  • Module 1: SEO Introduction
  • Module 2: How Search Engine Works
  • Module 3: Types of SEO
  • Module 4: Keyword Research and Competitive Intelligence
  • Module 5: On-page Optimization
  • Module 6: Off-Page Optimization
  • Module 7: Duplicate content
  • Module 8: Design and Architecture
  • Module 9: Local SEO
  • Module 10: Algorithm updates and SEO changes
  • Module 11: Integrating SEO with other Disciplines
  • Module 12: SEO tools
  • Module 13: How to build a successful career in SEO
  • Module 14: Advanced Search Engine Optimization
  • Module 15: Advanced Content Marketing
  • Module 16: Advanced Web Analytics

Course Name:

Search Engine Optimisation training course

Course Duration:

6 months

Course Fee:

INR 39,999

Key Highlights:

  • 20+ Real-life industry-based projects
  • Learn Google’s popular tools
  • Gain detailed insights on Advanced web analytics
  • SEO Certification
  • Understanding of planning and marketing a website
  • 100% money-back guarantee
  • Learn from experts active in their field
  • 24×7 support
  • Blended Learning
  • Simulation tests
  • Live classroom training
  • Self-paced learning
  • Corporate training

Mentors Are industry experts who have worked in this field for many years. You will get full support throughout the training. You will get more than 20 real-world industry-based projects to know the nitty-gritty of practical situations.

 

The fifth recommendation for Google SEO courses is Coursera

5. Coursera

Coursera is one of the best online education providers in the world. It is known for providing courses at reasonable prices with completing certification. Most of the courses are available for free.

They have designed this platform, especially for those who can’t buy courses. You can browse thousands of courses on Coursera. They provide courses related to Digital Marketing, Google Data Analytics, E-marketing, Tally, GST Practitioner, and many more.

 

The sixth recommendation for Google SEO courses is HubSpot Academy

6. HubSpot Academy

HubSpot Academy is one of the 100 percent free online educational platforms, known across the world. Its headquarters are located in the US. Their mission is to offer free online education which will be available to all. It was founded in 2006.

Key Highlights:

  • Globally recognised certifications
  • Free certification course
  • Unlimited access
  • Personalised account
  • Free software tools
  • Optimize your website

 

The seventh recommendation for Google SEO courses is LinkedIn Learning

7. LinkedIn Learning

You have probably heard about LinkedIn which is basically what we all use to hunt for a job. LinkedIn Learning is their educational platform. Here, You can learn many skills at a reasonable price, and along with that, you will get a completion certificate.

You can learn in-demand skills and add them to your resume to make a good impression on the recruiters. They charge for members after which you can access thousands of courses. You can try it for free also. They provide a one-month free trial.

 

The eighth recommendation for Google SEO courses is Udemy

8. Udemy

Udemy is a globally recognized online education provider. Its headquarters are located in California. It was established in 2010. Most of the courses you can find here at reasonable prices. Its mission is to provide quality education accessible to all.

They want to improve people’s lives through education. After completing a certain course you will get a completion certificate which will be the testimony of doing that course. You can check some of the free courses available on their app.

 

The ninth recommendation for Google SEO courses is Ahrefs

9. Ahrefs

Ahrefs is a company that provides free educational material and creates SEO tools. Its headquarters are located in Singapore. It was founded in 2011 by Dmytro Gerasymenko. They provide courses related to marketing.

Course Modules:

Module 1: Keyword Research

Module 2: On-page SEO

Module 3: Link Building

Module 4: The Basics of Technical SEO

Course Name:  SEO training course

Course Duration:

2 hours

Who is this course for?

  • SEO Beginners
  • Small business owners
  • Marketing team leaders

This course is free and available on their website. You will get to know all the basics of SEO in this course.

 

The tenth recommendation for Google SEO courses is Clickminded

10. Clickminded

Clickminded is a US online education provider in the field of digital marketing and related courses. It offers free courses online. You can check their SEO mini course which will complete the basics of SEO.

At the end of the course, you will go through an evaluation to check your ability and if you score above 75 percent you will get access to this course for a lifetime and you can review it whenever you want.

Course Modules:

  • Introduction to SEO
  • What is document relevance
  • On-Page ranking factors
  • Pages Vs Domains
  • Title tags and Meta descriptions
  • URL
  • Headers
  • Body copy
  • Image Alt & Filename
  • Internal links and anchor text
  • Site Architecture and Silos
  • Link Neighbourhoods
  • Freshness
  • UX signals
  • Searcher intent, Quality content, and competition

 

Frequently Asked Questions:

Q.1 What opportunities will I get after completing this course?

Ans. SEO is an essential part of digital marketing. It is the most in-demand digital marketing skill that you must learn to rank higher. It gives you access to diverse opportunities. It is a promising job that will help you to earn good profit in the long run. You will work as an SEO Specialist, Content Strategist, Technical SEO Manager, Link Building Specialist, Local SEO Specialist, E-commerce SEO Manager, SEO Consultant, SEO Data Analyst, SEO trainer, SEO manager, and many more opportunities you will have after completing this course.

Q.2 Who is eligible for the SEO course?

Ans. Whether you are a working professional or a student who desires to learn can do this course. For learning SEO you should have some technical skills like good knowledge of HTML, good Internet connection and a better understanding of English. There are no such criteria to have a particular degree but if you want to join any company, then they have their criteria to select a candidate and it will be the cherry on the top if you have 10,12th or even a graduation degree as it will help you to find a job easily.

Q.3. Will SEO exist in the next 10 years?

Ans. The world is changing and growing each day. The Internet has played a majorly important role in this growth. New industries are Emerging in this field including SEO. In a few years, we can see major changes and growth in this field. There is a tremendous rise in this job. It is an in-demand skill you should know and it will be an in-demand skill in the future also. It is an important part of digital marketing. Also, it is a must skill you should acquire or hire if you want to earn money online.

Q.4 Will AI replace SEO jobs?

Ans. AI makes life easier for humans and AI technology is evolving day by day. It can generate articles, blog posts, product descriptions, and presentations that save a lot of time for content creators. Even though AI is playing a major role in today’s times and so many people have lost their jobs because of AI, it is unlikely to completely replace SEO. It can automate certain aspects of SEO, but still human expertise is required for SEO jobs. It cannot replace human critical thinking. It cannot replace human adaptability. It also raises concerns about the quality of the content.

Q.5. Is SEO a high-paying job?

Ans. For entry-level jobs, as an SEO Specialist, the salary ranges between ₹1.8 Lakhs and ₹8.4 Lakhs in India as per your skill set.

Conclusion

SEO plays an important role in increasing traffic on your website. It is helpful for all types of businesses that are available online. It is an important part of digital marketing. In this article you get to know about SEO, how it helps to rank higher, various tools that are required for SEO, the benefits of doing SEO, various types of SEO, and all the 10 institutes for Google SEO courses. The institutes mentioned above are very reputed in this field and run by experts. It has been seen that the number of users of the Internet has increased over a decade. It is the right time to opt for this course. I hope this article is helpful to you. I have given all the information regarding courses that you need to start this course. You can go for anyone that you want to choose and you can even go through their websites for more information.

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