With the internet integrating itself into all aspects of our life at a rapid pace, it has become important that businesses start to leverage the power of digital platforms for marketing their products and services. And as people understand the importance of digital marketing, the demand for people well-versed in this matter is skyrocketing as well. If you want to grab the opportunity to delve deeper into the topic and start on a path of a lucrative career, here are the top 10 digital marketing courses in Vancouver.
Massive digitization over the past few years has drastically altered our way of life. It has altered how we connect and communicate with the world. Almost 69% of the world’s population, or 4.9 billion people, are expected to be active internet users in 2022.
Trends show that there are currently 196 million more individuals using the internet annually, or a 4% annual increase in users. Digital platforms’ appeal as marketing tools can no longer be denied given their ability to draw in and keep the attention of so many people on a global scale.
What is Digital Marketing?
Digital marketing or online marketing means marketing products and services through various digital platforms and gadgets. It means leveraging the power of search engines, social media sites, emails, and multimedia messages to promote brands and connect with potential customers. Essentially, marketing campaigns that involve digital devices such as smartphones, computers, or tablets, are digital marketing.
Who Should Be Doing the Digital Marketing Course
- A business person/ entrepreneur looking to launch their business online or grow their existing one
- Freshers wanting to build a career in Digital Marketing,
- Professionals wanting to switch careers to become Digital Marketers,
- Individuals wanting to travel and freelance,
- Individuals interested in launching podcasts, YouTube channels, or becoming Instagram influencersÂ
- Individuals wanting to learn new skillsÂ
Before going ahead with the list of best digital marketing courses in Vancouver, check out the Top 10 Must-Have Digital Skills for Career Growth.
Career Options in Digital Marketing
Digital Marketing Manager – This is a position where one has to plan and execute all digital marketing strategies that attract the company’s target audience. The manager has the responsibility to guide their teammates and keep track of all the campaign’s results.
SEO Specialist – As the name suggests, SEO Specialists take care of all the SEO-related concerns of a website. From effective keyword research to find ways to increase organic traffic to the website, all these things fall under an SEO specialist’s responsibility.
Social Media Specialist: Social Media Specialists generally plan and curate a brand’s social media presence. They launch attractive SNS campaigns, engage with the audience through polls or giveaways, and track site metrics.
Web Developer/ Designer: They create and design relevant, sleek, and easy-to-navigate websites to attract more potential customersÂ
Influencer: Digital Marketing strategies let you master the algorithms of different social media platforms. So you can also successfully become an Instagram or Tiktok influencer after a digital marketing course.
Blogger: Write trendy and engaging blog posts for your websites to drive more traffic to your products and servicesÂ
Video producer: Produce high-quality and interesting videos and engage more audience
There are many more career options one can gain in the digital marketing field.
Benefits of Digital Marketing:
There are numerous benefits to adopting digital marketing strategies to advance your business instead of relying on only traditional methods.
- The ability to communicate with potential customers and discover precisely what they require, or the capacity to better understand your clients!
- The ability to communicate with anybody, anywhere, thanks to the lack of physical distance with digital marketing strategies.
- Target the appropriate target at the right moment with digital marketing’s easier personalization techniques.
- Communicate with your clients at every step of the purchasing process effortlessly.
- Apply efficient and cost-effective methods to reach out to more potential customers.
- Learn about your audience more easily, engage with them with attention-grabbing content and create brand loyalty. Observe how well consumer loyalty programs have performed.
- Easily and immediately track and monitor the results of your marketing initiatives.
Must check out the best and highly recommended Digital Marketing Courses in Canada for great exposure.
As digital marketing career is on the rise, we have compiled a list of the best digital marketing courses in Vancouver, one of the most prominent cities in Canada.
Top 6 Digital Marketing Courses in Vancouver
1. IIM SKILLS:
Acknowledged by many from the professional field, IIM SKILLS provides one of the best digital marketing courses in Vancouver, known as the Master Digital Marketing Course. Running since 2015, this government-recognized institute from India conducts online, hassle-free comprehensive live training with a highly interactive experience.
With expert guidance and the opportunity to master 40+ digital marketing modules, you can rest assured to achieve your goals and be job-ready at the end of the course duration. With the promise to provide you with the best training and practical exposure, they make sure to make you updated with the latest trends and techniques through the Learning Management System, which you can access at any given time.
The expert trainers of IIM SKILLS truly dedicate themselves to transforming the students into professionals and building their skills and confidence at an extreme level. If you are someone who believes in practical learning, IIM SKILLS is the place for you where you fulfill all your learning needs. It is the highly recommended training center for digital marketing courses in Vancouver.
Course Duration: 5 months ( 3 months program + 2 months of paid internship)
Mode of Classes: Online
Curriculum:
- Introduction to digital marketingÂ
- Web developmentÂ
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email marketingÂ
- Social Media MarketingÂ
- Inbound Marketing
- Affiliate Marketing
- Web AnalyticsÂ
- Online Reputation Management (ORM)
- Content writing and marketingÂ
- Micro Video Marketing
- Marketing AutomationÂ
- Digital infographics and resume creation
What are the Perks?
- 60+ hours of interactive virtual classes led by industry experts with 12+ years of experience in the fieldÂ
- 2 months of a guaranteed paid internship with flexible hours
- Personalized career counselingÂ
- 15+ live projects to partake in for an experienceÂ
- 120+ hours of assignments and 10+ industry case studiesÂ
- Access to marketing tools worth 79000+
- Letter of recommendation and certification from the instituteÂ
- Placement support after course completion, help with resume building and interview preparationÂ
- Opportunity to publish blogs in the Times of India
- Lifetime access to course materials, class recordings, and PPTs.
- Option to choose between weekday or weekend batches according to convenience
- Post-training supportÂ
- Assistance in launching your Digital Marketing AgencyÂ
- Assistance in launching your podcast with Spotify, Google, and Apple
- Assistance in launching your YouTube channelÂ
All these benefits and extensive course curricula easily make it one of the top digital marketing courses in Vancouver.
Tools Covered:
- WordPress
- Mailchimp
- Google Ads
- Ubersuggest
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Woocommerce
- Semrush
- Amazon
- Google AnalyticsÂ
- ahrefs
Course Fee: 575.64 Canadian Dollars + GST
Certification:Â
- IIM SKILLS Master Certificate after course completionÂ
- Help with 13 other Certifications preparation with Google, HubSpot, and Facebook
Contact Information:
Phone:Â +91 9580 740 740
Email: info@iimskills.com
Also Read: IIM SKILLS Digital Marketing Course Review
2. BrainStation:
BrainStation is a globally recognized institute with various branches spread across multiple cities in the United States. Famous for its tech courses and coding boot camps, BrainStation’s Digital Marketing course can be considered one of the best digital marketing courses in Vancouver.
With an all-inclusive curriculum relevant to the requirements of the current world of employment, you also get to work on a lot of practical projects to get hands-on experience. This is perfect for professionals looking to upskill.
Course Duration: 2.5 months (Weekly 3 hours classes)
Mode of Classes: Online
Curriculum:
- Fundamental digital marketing conceptsÂ
- Marketing strategiesÂ
- Mobile Marketing
- Web AnalyticsÂ
- Use of SEO Tools
- Effective keyword researchÂ
- Content and copywritingÂ
- Creation of user persona
- Search Engine Marketing (SEM)
- Pay-per-click
- Analyzing marketing data
- Social Media MarketingÂ
- Influencer MarketingÂ
- Email MarketingÂ
What are the Perks?
- Live and highly engaging online classes led by expertsÂ
- Opportunity to work on real-world digital marketing portfolio projects of a brand of your choosing to gain experienceÂ
- Assistance with building impressive resumes and preparation for numerous job interviewsÂ
- Breakout room sessions with smaller teams to learn teamwork
- Opportunity to engage with your classmates and instructors throughout the course via Slack community to gain updates and updates
- Placement assistance
- They offer a range of scholarships for individuals looking to improve their career prospects such as the Women in Technology scholarship, Not-For-Profit Scholarship, etc.
Course Fee:Â
Up-Front Tuition Fees – $3,250
Monthly payment – $290/month
Certification:
Upon course completion, you will receive BrainStation’s Digital Marketing CertificationÂ
Contact Information:
Phone no: +1-604-200-9796
Take a deep into the world of E-commerce and learn its benefits – How Digital Marketing Is Adding Value To Business?Â
3. Cornerstone International Community College of Canada:
With up-to-date and relevant curriculum and practical work experiences, CICCC offers one of the top-quality digital marketing courses in Vancouver which is known as the ‘Digital Marketing and Specialist Co-op Diploma Course’. This course helps students get the required marketing skills and mindset to work in the actual corporate world. The blended learning style gives a lot of chances to better understand everything.
Course Duration:
- 6 months of academic learning ( Part-time working opportunity)
- 6 months of paid co-op work ( Full-time working opportunity), students must complete 480 hours of paid work
Mode of Classes: Online + Offline
Curriculum:Â
- Digital Marketing fundamentals
- Social Media MarketingÂ
- Introduction to marketing analytics
- Google Analytics deep dive
- Introduction to web designÂ
- Using WordPress to create a website
- Search Engine Optimization (SEO)
- Campaign planning and managementÂ
Admission Requirements:
- Must be a high school graduateÂ
- Must be 18+ years of ageÂ
- Applicants must successfully demonstrate good English language proficiency through Academic IELTS 6.5, TOEIC 850, or Duolingo 105.
What are the Perks?
- Blended learning method with exclusive virtual and in-class educationÂ
- Up-to-date method of teachingÂ
- Easy access to study materials for a lifetimeÂ
- Over 30 networking events to build a strong network in CanadaÂ
- 100% Job placement supportÂ
- Chance to connect with students from almost 76 different countriesÂ
- Monthly talks hosted by entrepreneurs and industry titans for students to get knowledge, advice, and encouragementÂ
- Chance to earn additional certificates or diplomas through numerous short and soft-skills workshop
- Scholarships options available
Course Fee:
Registration Fee – $250
Program Fee – $12850 (Tuition+ Material)
Certification: Along with the diploma, you can earn additional certifications from Google, HubSpot, and Semrush.
Contact Information:
Phone no: +1 604-620-1111
Email: info@ciccc.ca
4. Vancouver Premier College:
In partnership with the Digital Marketing Institute, Vancouver Premier College offers one of the most innovative and creative digital marketing courses in Vancouver. The Post Graduate Diploma in Digital Marketing (PGDDM) program is designed to provide students with all the up-to-date knowledge and skills required to find their footing in the competitive professional world.
Course Duration:Â
Post Graduate Diploma in Digital Marketing: 30 credits, 30 weeks
Post Graduate Diploma with Co-op option: 45 credits, 60 weeks
Mode of classes: Online/ In-person
Curriculum:
- Introduction to digital marketing
- Social media marketing
- Paid search (PPC) using Google Ads
- Email marketing
- Analytics with Google Analytics
- Content marketing
- Search Engine Optimization (SEO)
- Display and Video Advertising
- Digital marketing strategy
- Website optimization
Admission Requirements:
- Must have completed a degree, diploma, or equivalent from a recognized institutionÂ
- Must be of or above 19 years of age
- Must be good in the English languageÂ
What are the Perks?
- Live online or in-person classes with experienced teachers
- Dynamic content module with creative video presentationsÂ
- Access to all kinds of the latest digital marketing resources
- Chance to further develop your skills with short essential skills programÂ
- Chance to build a global network with like-minded students and professionalsÂ
- Job assistanceÂ
Course Fee:Â
Tuition fee (International): $15,300
Tuition fee (International) (With Co-op): $16,500
Certification:
After successful course completion, students will get to appear in Digital Marketing Institute (DMI) Certification test. Upon passing the said test, they will get a globally recognized, professional certificate.
Contact Information:
Phone no: +1-604-730-1628
Email: info@vpcollege.com
Check here for the other most recommended courses for rewarding career
- Digital Marketing Courses in New York
- Digital Marketing Courses in New Zealand
- Digital Marketing Courses in the Philippines
- Digital Marketing Courses in the Netherlands
- Digital Marketing Courses in Nigeria
5. Jelly Academy:
This Canadian academy combines the foundational digital marketing program and a masterclass series covering a vast number of topics in the E-commerce world. This course prepares the students to launch their businesses, amplify the marketing strategies for their existing ones, or spruce up their resumes with new skills. That is why Jelly Academy‘s Digital Marketing Bootcamp is one of the best Digital Marketing courses in Vancouver.
Course Duration: 40 hours, 6 weeks (One session every week)
Homework Hours: 20 hours of further reading availableÂ
Modes of Classes: Online
Curriculum:
- Search Engine Optimization (SEO)
- Social Media MarketingÂ
- Google Ads
- Facebook and Instagram Ads
- Google AnalyticsÂ
- Public Relations
- Mastering Google My BusinessÂ
- Mastering Email Drip Campaign with Mailchimp
- Video Marketing
- Mastering reporting with DashThis
- Learning to launch podcastsÂ
- Mastering Conversion Rate OptimizationÂ
- Tiktok for business 101
Admission Requirements:
- Must be a high school graduate or equivalent level from a govt. recognized institution
- Must be of or above 19 years of age
- Must be good in the English languageÂ
- Must have Computer at home
What are the Perks?
- Live Webinar classes via zoom conducted by experienced industry experts. Chance to opt for self-paced lessons as well.
- On-demand teaching via special Masterclass series ( 22 hours). You get complimentary access to this series for a full year after enrolment. This bonus offer has lessons on WordPress, Shopify, Digital Ads, Squarespace, Podcasting, and more.
- Opportunity to earn additional certificates from recognized organizations such as Google, Facebook, Semrush, etc.
- Assistance in launching your podcast
- Access to valuable resources and templates made by industry expertsÂ
- Chance to build connections with professionals from the industryÂ
- Scholarship opportunitiesÂ
- Access to job search resources courtesy of CMA (Canadian Marketing Association) NXTÂ
- Help with the amplification of the CV
- Help with the job interview preparationÂ
- Assistance with Resume distribution to job agencies in CanadaÂ
Course Fee:
Live Online classes – $3,999
Self-paced classes – $1,999
Certification:
- Upon course completion, receive the Jelly Academy Digital Marketing and Public Relations CertificateÂ
- Opportunity to receive 11 other certifications at no cost including Google, Hootsuite, Semrush, and Muck Rack.
Contact information:
Phone no: +1-604-674-3559
6. University Canada West (UCW):
In collaboration with the Digital Marketing Institute (DMI), UCW conducts one of the most promising digital marketing courses in Vancouver. Their Digital Marketing Professional Course provides all the latest and up-to-date skills required to thrive in the current digital marketing economy.
Course Duration: Flexible online learning for 30 hours (10 modules)
Mode of classes: OnlineÂ
Curriculum:Â
- Introduction to digital marketingÂ
- Content MarketingÂ
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- Email MarketingÂ
- Social media marketingÂ
- Display and Video advertisingÂ
- Analytics with Google AnalyticsÂ
- Website OptimizationÂ
- Digital Marketing StrategyÂ
What are the Perks?
- Flexible online learning for the ease of pacing oneself according to the convenienceÂ
- Upon course completion, students qualify to take the Digital Marketing Institute’s Pearson VUE testÂ
- With the joint effort of the DMI and the Industry Advisory Council (IAC), the course curriculum gets updated constantly to stay up-to-date with the current industry requirements. IAC includes experts from Google, Facebook, Microsoft, Linked In, etc.
- Job assistanceÂ
Regular Course Fee: $2,500
Certification: Earn DMI certification in Digital Marketing upon course completion and after passing the Pearson VUE exam.
Contact Information:
Email: micro-credentials@ucanwest.ca
Frequently Asked Questions (FAQs):
Q1. Is Digital Marketing a good career option in Canada?
In Canada, the scope of the digital marketing sector is growing rapidly. Several Canadian universities provide postgraduate certificates or diplomas in digital marketing. According to the latest reports of job portals like Glassdoor and Indeed, the typical income for recent graduates in digital marketing in Canada ranges from 53,000 to 68,000 CAD. Social media managers, digital marketing specialists, and SEO specialists are the professionals with the greatest salary related to them.
There are many work opportunities for students in Canada because the countries a center for digital marketing and advertising. And Vancouver one of the important cities in Canada is brimming with lucrative job prospects in this field. So if you are from Canada, check out the above-mentioned digital marketing courses in Vancouver to get started with a promising career.
Q2. What qualifications does one need to have to become a successful digital marketer?
Theoretically speaking, one does not need to have formal qualifications to prosper as a digital marketer. But a course or diploma proves to, be advantageous in the competitive world of employment. So consider joining a course or boot camp for better job prospects. And it will also be really helpful if you have a degree or diploma in the subject of marketing.
Q3. Which cities in Canada offer the greatest opportunities for digital marketers?
There are many great job opportunities in digital marketing in well-known Canadian cities like Toronto, Montreal, Vancouver, Mississauga, and Calgary. Because the majority of businesses are located there, larger cities offer a wide range of professional prospects.
Q4. How long do the digital marketing courses in Vancouver last?
How long a digital marketing course lasts depends on the program outline of each course. Generally, it takes 2 to 3 months to grasp the fundamental theories and techniques of the subject. And then a few months to 1 year more to apply those theories to practical tasks and hone the skills.
Conclusion:
In Canada, the marketing industry is expanding significantly. Particularly, the scope of digital marketing has been on a rise in Canada in recent years. The internet penetration rate is around 97%, which is a high percentage. Because of this, any firm must use the internet to connect with its target market. Take a look at some usage statistics for the internet in Canada. Statistics from 2017 show that 33 million people in Canada utilize the Internet, and that number has increased throughout the last few years.
That easily explains why digital marketing would become such a sought-after career here. There are numerous lucrative job openings in all of the major cities of Canada, according to the Canadian job portals. Digital marketing has evolved into a crucial component of every marketing team within a firm, regardless of the industry.
Today, businesses from various industries have digital marketing teams to oversee their company’s digital marketing initiatives in addition to professional digital marketing organizations. So if you want to take this golden chance to boost your businesses or amp up your resume, choose the most suitable one among the list of top digital marketing courses in Vancouver and embark on a new journey!
