Businesses considered it necessary to invest in offline advertisement. Print media, televisions, and Radio were the most reliable sources for businesses to reach customers, advertise products, and generate sales. As per data released by Statista in January 2024, more than 60% of the world’s population uses the Internet. Smartphones and other gadgets running on the internet have become necessary for everyone. Social media and websites are common tools used by everyone nowadays globally. India has always been leading in the IT sector and other businesses. Newly established start-ups and well-established old firms prefer Digital Marketing over traditional marketing. All over India requirement for digital marketing experts is on the rise and Digital marketing courses in Lajpat Nagar cater to the need to provide trained and skilled digital market experts.

 

DIGITAL MARKETING COURSES IN LAJPAT NAGAR

 

Before we begin with the top 10 digital marketing courses in Lajpat Nagar, let us understand the definition of digital marketing & its scope.

With the rise of usage and necessity of smartphones and similar digital screen-based devices, businesses can reach customers anytime and anywhere on their smartphones or similar devices running on the internet. Internet and the use of smartphones have reduced the need to invest in traditional marketing channels and digital marketing is the new way for companies to show their presence, launch products, and reach their audiences on their digital screens.

However Digital marketing is different from traditional marketing in terms of channels used but the core fundamentals of both marketing methods remain the same, like understanding customers’ behavior. The most used channels for digital marketing are social media sites and websites.

Check These List Of Other Popular Courses in Delhi:

 

Defining Digital Marketing:

Digital Marketing can be defined as the process of promoting businesses through online channels such as websites and social media sites. Digital marketing requires many tools to measure the efficiency of marketing campaigns.

There are a few Digital Marketing courses in Lajpat Nagar offered by well-known institutes. Based on research done all the courses offer a different way to upskill the digital marketing enthusiast but the basic skills to attain remain the same and are necessary to learn.

 

Digital Marketing Scope and Career Progression

Reaching potential customers and generating sales from them has always been and will always be the need of every business. Digital marketing experts deal with the process of making brands visible to customers online. Pursuing a digital marketing course opens doors of abundant opportunities for you.

After taking the right course and learning all the required skills of digital marketing you will feel empowered in today’s online world. As a digital marketing expert, you can start your career as an SEO Expert, Digital Manager, digital marketing Executive, etc, and will reach up to a Brand Manager, Marketing Manager, creative manager, etc after a few years of experience.

As a business owner or Entrepreneur, after completing a digital marketing course, you will find easy ways to make your brand or business shine on different social media channels, websites, etc.

Freelancing is also a career option most digital marketing professionals prefer to continue with. Once you are done with your digital marketing course and a mandatory internship program offered by some institutes like IIM SKILLS, you will have a strong work portfolio to show. You will learn how to be attractive to clients on platforms like Fiverr, Freelancer, etc, and will be able to get you projects.

Check These Job-Oriented Digital Marketing Courses In Other Parts Of Delhi Near You:

 

Digital Marketing Channels:

Website Marketing:

Businesses and firms consider their websites as the epicenter of their digital marketing activities. A well-designed website represents the effectiveness of the brand.

Every website built should meet the criteria of being easy to navigate, mobile friendly, and swift loading. Website marketing can be considered the best organic way of driving customers and sales.

Pay-Per-Click Advertising

It can be defined as an inorganic or paid way of promoting products or services online using different websites and digital platforms.

PPC is a way to reach audiences through paid advertisements. It requires a fair knowledge of SEO techniques to stand out in the digital market. Most of the digital marketing courses in Lajpat Nagar listed in this article will provide you with hands-on learning of Search Engine Optimization(SEO) techniques.

Content Marketing:

Content Marketing aims to reach specific and more potential customers through content in written or visual forms. This method involves publishing content on a website and promoting it through other channels.

Email Marketing:

Email marketing can be done to those customers who have already shown interest in your product or service. Collecting email addresses from other channels and reaching those customers can result in the conversion of leads, though there is a risk of getting your business as spam.

Social Media Marketing:

Social Media is a direct way to create your brand awareness. As customers can interact and engage on Social media channels, campaigns are run to generate leads. The establishment of trust among the audience through promoted posts can easily be achieved.

Instagram, Linkedin, and Facebook are not just platforms to connect with your family and friends but they can turn into an amazing marketplace to promote your brand.

Affiliate Marketing:

Affiliate Marketing was part of traditional marketing in the past and has significant contribution to today’s digital marketing. In Affiliate marketing a third party is promoting another company’s product or service and the promoter can be an individual or a firm.

An “influencer” who has a considerable reach and connections on social media platforms promotes some product of any other company and gets a commission on every sale generated.

 

Performance Measuring Indicators in Digital Marketing:

Click-Through Rate: It is calculated as the percentage of people who clicked on the advertisement to those who have seen it

Conversion Rate: It is a step ahead of the Click-Through Rate where a percentage of those people who took some desired action such as a purchase to the total number of people who might have seen it

Social-Media Traffic: Interaction on the company’s Social Media pages. Measurable actions such as Likes, shares, follow, and views

Website Traffic: It can be defined as a metric to know about the marketing efforts and their results.

 

Top 10 Digital Marketing Courses In Lajpat Nagar With Job Placements

In cities like Bengaluru, Hyderabad, and New Delhi, companies always seek digital marketing experts. Digital Marketing courses around Lajpat Nagar have understood the needs of those companies and designed courses to upskill learners with specific skills to cater to the demands of the job market.

Digital Marketing has vast career opportunities both full-time and freelance. Technology has made it possible to shop for anything from your living room and get it delivered to your doorsteps. Companies are seeking professionals who can make their products and services available at the fingertips of their customers. Making it possible requires skilled digital marketers with the ability to rank their products and services to stand out among others.

 

1 IIM SKILLS:

With the mission of delivering quality education, IIM SKILLS has designed many courses to upskill learners globally.

The Digital Marketing course in Lajpat Nagar offered by this institution is highly recommended by many trusted sources. IIM SKILLS has crafted a well-oriented curriculum for the digital marketing training program. The duration of completing this course is 3 Months and a paid internship of 2 months will be there.

During the whole duration of the course, more emphasis will be laid on making you practically ready for the job market. 120 hours of assignment and 60 hours of live interactive classes from well-experienced mentors will make your journey of learning interesting.

IIM SKILLS has a history of creating successful digital marketing experts through their experienced faculty and dedicated mentors. One-on-one live interaction sessions and doubt-clearing sessions allow you to sharpen your marketing skills and improve your soft skills as well.

With a dedicated placement portal and enormous hiring partners, you will get support from scheduling your interview and crafting your AI-friendly resume to placing you at a good organization.

Learning Matrix System(LMS) access for a lifetime and access to updated and demanded marketing tools will provide you and hands-on experience in digital marketing.

Apart from basic to advanced digital marketing, you will be able to excel in many other areas such as website designing, in-depth SEO research, Affiliate Marketing, content writing, etc.

With the mandatory Internship option of 2 months, you will work on case studies and actual projects with different clients.


Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: INR 29,900 + Taxes

Course Curriculum:

The curriculum is broadly divided into 2 modules to cover digital marketing from its basics to its advanced level.

Module 1

Basic to advanced content writing skills

Search Engine Optimization Techniques(SEO)

Search engine Marketing skills

Email and Inbound Marketing

Web Analytics

Module 2:

WordPress

Web Development

Integrated Digital Marketing Strategy

Video Marketing

Marketing Automation

Affiliate marketing and blogging

Infographics

Resume Preparation

IIM SKILLS with its ultimate goal of upskilling society through skill-based education and budget-friendly enrollment fees is one of the top digital marketing training institutes in Lajpat Nagar.

Other Professional Courses from IIM SKILLS


Contact Details:

+919580740740, info@iimskills.com

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2 MISD: Management Institue of Skill Development

MISD established in 2019, an offline institute known for skill development offers one of the latest digital marketing courses in Lajpat Nagar. Digital Marketing course with 10 certifications from globally known names like Google Adwords, Google Analytics, Facebook, etc. With these certifications, it is easy to get a high-paying job in well-known MNCs.

Course Details:

Course Name: Professional Digital Marketing Course
Learning Mode: Offline
Course Duration: 3 Months
Course Fee:29900+18% GST

This Course is Divided Broadly Into 30 Modules

The first 10 modules will focus on SEO and Digital Marketing basics. Topics to be covered are:

  • Website Planning
  • Website Creation
  • Content Writing
  • Keywords Research
  • Search Engine Optimization (SEO)
  • E-commerce SEO
  • Local SEO
  • Google Webmaster
  • Bing Webmaster
  • Google Analytics
  • Creative Designing
  • Social Media Optimization (SMO)

Social Media Marketing

  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Pinterest Marketing
  • Instagram Marketing
  • Search Marketing

Display Marketing

  • App Marketing
  • Shopping Advertising
  • Email Marketing
  • Content Marketing
  • E-commerce Marketing
  • Video Optimization
  • Google Adsense
  • Affiliate Marketing

A Few Digital Marketing Courses in India Near You:

 

3 IDEE:

IIDE offers two certified digital Marketing courses in Lajpat Nagar.

Post Graduation in Digital Marketing:

The best recommended for freshers and the mode of learning will be offline.

Course Details:

Course Name: Post Graduate in Digital Marketing
Learning Mode: Offline
Course Duration: 11-12 Months

Course Syllabus:

Search engine expertise

website creation

Marketing and Management

Social Media Marketing

Influencer Marketing

Advanced Certification in Digital Marketing:

The Advanced digital marketing training course is specially designed for every learner and focused on those who due to their busy schedules are not able to attend offline classes. Working Professionals, self-employed, and women can benefit from this course due to its flexible schedule.

Dedicated placement assistance and a paid internship for 2 months give you insight into the job market and its demands.

Course Details:

Course Name: Advanced Certification in Digital Marketing

Learning Mode: Online
Course Duration: 11-12 Months

Contact Details

Phone No – +91 91361 59148
Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)

4 DICC:

The Digital Marketing course offered by DICC in Delhi is mostly based on the core fundamentals of digital marketing.

This course will focus on techniques for gaining search engine ranking. This industry-oriented digital marketing in Lajpat Nagar allows you to work on case studies.

Course Highlights:

  • Introduction to Digital Marketing
  • Search Engine Optimization:
  • SEO On-Page
  • SEO Off-Page
  • Google Analytics
  • Mobile, Email, Affiliate and E-Commerce Marketing
  • Reputation Management(Online)

A Few More Top Recommendations For Digital Marketing Courses in India Near You:

 

5 Digital Vidya:

Social Media training and workshops offered across India in 2009, Digital Vidya started its journey towards being a contributor to the Ed-Tech industry.

Digital Vidya:

Social Media training and workshops offered across India in 2009, Digital Vidya started its journey towards being a contributor to the Ed-Tech industry.

Due to the positive response achieved online. Digital Vidya started providing well-scheduled and fully immersed digital marketing courses in Lajpat Nagar.

Mode of Learning: Digital Vidya offers both offline and online modes of learning.

Course Highlights:

  • SEO(optimization and Marketing)
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Programmatic Marketing
  • Freelancing in Digital Marketing
  • Adobe Analytics

 

Must explore here the best:

 

6 EduPristine:

Established in 2007.EduPristine is a member of the NYSE.EduPristine offers online digital marketing courses to pursue completely online.

Flexible schedules, Self-paced learning material, 100-hour instructor-led training and case studies for a real working-based environment are a few of the key highlights of this course. Like other digital marketing courses, the course provided by EduPristine is worth considering.

Eduprietine offers preparation for international certifications and assured 6 months of web hosting. After Course Engagement and placement assistance is also provided to the learners upon completion of the course.

Course Highlights:

  • Live Onboarding sessions
  • Soft Skill training
  • one domain name
  • dedicated discussion forums
  • LMS access for 1 Year
  • Google Review:4.1

 

7 SOL Technologies Solutions:

ISO 9001:2015 certified and having exposure to more than 200k is a brand name for providing Website designing and digital marketing courses.SOL Technologies Solutions has gained the trust of all potential learners as it has been awarded “Best IT and Embedded Education company”.

This organisation having reach to more than 500 universities across the country is a trusted brand among a few others for pursuing digital marketing courses in Lajpat Nagar.SOL Technologies Solutions has created a significant impact in many countries.

Key Highlights:

  • Industry Expert’s guidance and Mentorship
  • Online and Offline presence
  • Tie Up with 100+ hiring partners
  • Interview Preparation

 

8 Digiperform:

With more than 40 centers in India Digiperform has made it possible to train more than 45k students in 7 years. Digiperform offers a pyramid of learning from basics to advanced digital marketing courses in Lajpat Nagar.

Digital Marketing Courses Pyramid:

Foundation Course

Specialist Course

Master Course

Professional Course

Dogi Hero

Digi Ninja

DigiPerform offers both offline and online modes of learning

Course Highlights:

100% Placement Guarantee

Certification

 

9 BrandVeda:

With the help of digital Marketing experts having more than 18 years of experience in the field, Brandveda is one of the pioneer training institutes of digital marketing. The course Curriculum crafted is similar to other leading digital marketing courses in Lajpat Nagar.

They will provide you with hands-on practice with different digital marketing tools like SEMrush, Google Analytics, etc. Brandveda is offering strong placement assistance after completion of the course.

Takeaways of their Digital Marketing Courses In Lajpat Nagar:

Premium tools access

Internship Program

Free eBook

practical training

LMS access

 

10 DigiAcharya:

In association with Talentholic Language Lab, DigitalAcharya leads in training working professionals. Entrepreneurs, students, and job seekers. Their design of the curriculum and its upgrading on time to time-to-time basis is the key to staying among the top digital marketing institutes in Lajpat Nagar.

Key Highlights Of Their Digital Marketing Courses In Lajpat Nagar:

100% Placement Guarantee

Certifications

Live sessions

Digital Marketing tools access

Course Syllabus

Introduction to Digital Marketing

Content Marketing

Website Analytics

Social Media Marketing

Mobile Marketing

Affiliate Marketing

Digital Marketing Strategy

Website Designing

Search Engine Optimization

Storytelling

Blogging

E-Commerce

FAQs

Q. Which is the best digital marketing course in Lajpat Nagar?

IIM SKILLS is a well-reputed and trusted training institute for digital marketing in Lajpat Nagar.

Based on reviews on different trusted online platforms and my interaction with a few of the ongoing trainees from IIM SKILLS, my suggestion is to choose the Digital Marketing master course from IIM SKILLS, they have a dedicated faculty and guaranteed internship programs to make your job ready within few months of training.

Q. What are the eligibility criteria for a digital marketing course?

Digital marketing as a skill is easy to learn and there is no specific educational background required to learn it. Any individual having his 12th class passing certificate can enroll for the course, however, some institutes keep the eligibility criteria of graduates as a minimum to get enrolled in the course.

Q. What is the cost of digital marketing courses in Lajpat Nagar?

Most digital marketing training providers charge a fee of 50000 to 80000 INR for their courses. IIM SKILLS offers an affordable and budget-friendly course under 35000 INR.

Q. What is the average salary of a digital marketing executive in Lajpat Nagar?

Most companies in Delhi offer a monthly salary of around 25K INR. If you complete the digital marketing master course from IIM SKILLS, placement assistance will be provided and most of the roles offered will provide an annual salary package of 400,000 to 500,000.

Q. Which digital marketing course should I choose?

A few of the things you should keep in mind while selecting a digital marketing course:

Self Research: you can check online the best-recommended courses by some trusted platforms like Quora, Trustpilot, Linkedin, and Google reviews.

Instructor credentials: every course offered in the market has almost the same syllabus. The experience and practical knowledge of the instructor differentiate a course from others.

Conclusion

Digital Marketing has changed the way studying customers’ behavior and reach them. Promoting brands and their products through multiple digital channels is a research-based analytical skill. Digital markets are experts in studying the market and driving more traffic to websites and social media platforms. It is also referred to as Internet or online marketing.

Every business reaches its customers through digital channels, allowing them to shop from their homes. In the current digital era, everyone owns a smartphone and has access to the internet. All the digital marketing courses in Lajpat Nagar listed above focus on skills like SEO optimization, user engagement, and brand visibility to enhance the sales of businesses and the growth of individual learners.

Digital marketing experts can become eligible for different roles available across different industries such as Content Marketing Manager, Digital Marketing Manager, Website designer, Blogger, and Content strategy jobs.

Freelancing job opportunities are preferred by digital marketing experts as those have a higher earning potential than full-time opportunities. Freelancing as a digital marketer allows you to work from anywhere and under flexible working hours.

 

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